— We have several types of videos that we make. Some are long and some are very short. For instance, we have standard internal communications that we put on our intranet to notify employees about events coming up.
The EPF will also be launching an internal interview campaign that will make it easier for them to navigate internal resources like documents.
— Those kinds of videos help to motivate people internally and make communication more dynamic and interactive.
— With video we can really show everything that we do.
The EPF creates a number of external videos explaining what they do, what sites they work on, and the themes on which they work: biodiversity, innovation, etc.
— In our videos, we do a lot of talking about land recycling. However, we have other missions that are closely connected to this such as preserving biodiversity, flora and fauna, and asbestos recycling — the types of things that are important for the environment but not very fun and pretty to read about. For instance, currently, we are creating a short video about biodiversity, inspired by the Peregrine falcons that are nesting.
— Storykit helps us communicate in a dynamic and modern way, on subjects that need to be understandable to everyone.
The EPF is also focusing on creating a lot of videos that boost their brand image and reputation.
— We have a lot of open positions in recruitment and we have a real need to stand out. When you say the words ‘land recycling’, it’s not necessarily something that generates excitement. So it’s important that we explain why it’s worth joining us for future recruits.
— Video is really a medium that stands out in social networks and reaches the target we want to catch.
— Around the holidays we created a video advent calendar and had great feedback from everyone who received it. Some of the board of directors, who are also elected officials, told us that they took pleasure every morning in opening their computers and seeing what would be there. This was a victory for us since on the branding side it worked well.
They have also noticed that their video posts on social media get more views and shares than posts with just text and images.
— Our staff also uses our videos in meetings because they are so easy to share.
Do you have any final thoughts you would like to share?
— Since starting with Storykit, we really appreciate the regular meetings that we have with our customer success manager because when you invest in a solution like this where you are not experts, typically promises are made and you start strong, but then the support and momentum gradually fade away.
— I think that the human support you get with Storykit really makes it the complete solution. Having this type of support is often promised, but with Storykit, they have really followed through. It feels like we are on an annual contract that is truly shared, and that's highly appreciated.
The EPF is a French public institution that gives new life to unused or contaminated land and buildings through land recycling. With their projects related to land management, urban planning, and environmental sustainability, they're champions of sustainable development practices in France. Checkout some of their Storykit videos below!
— Storykit stood out to me since it is an online tool with which you can work independently.
Compared to other solutions Aurélie had talked to, it felt like Storykit could offer the support as well as the features they needed.
— The technical solution seemed really complete to us. I needed videos for social networks and internal communications on our intranet, to pass messages for recruitments which were a bit complicated.
Storykit’s solution is perfect because it offers ready-made templates along with a large library of imagery and music that makes it easy for Aurélie and her team to put videos together quickly.
— What I really like about Storykit is that when we write a script today, we have several ways to deploy it, whether it is very guided with templates or not.
— It is also great having a large database of images and video clips because we are always able to find images that correspond to the message we want to convey. So creating videos is really easy and quite simple, and when we need help we just call our customer success manager who finds a solution, which is also really enjoyable.
The EPF, a French public institution that specializes in land recycling, operates within a unique niche, making it challenging to communicate their messages to both partners and potential recruits.
Aurélie Minguet Ammeux, Head of Communication at the EPF in France, saw the potential that video could have for their internal and external communications.
She knew that external service providers that require long deadlines and large budgets wouldn’t be the right fit and wanted to find a tool they could use in-house.
— Just in the past year, we have produced more than 300 videos with the help of Storykit, says Carina Nilsson, who is in charge of communications.
What are the important ingredients to get women interested in you as an employer in the content you create?
– Being honest and showing what reality is and looks like. It's important to have a personal tone with the recipient. If you want to reach women, it's important to show women in the content we create to give a sense of identification. We try to use our employees in all the content we produce for social media as much as possible, says Carina.
Peab is one of the Nordic region's leading construction and civil engineering companies that has been contributing to community development for over 60 years. Checkout some of their Storykit videos below!
Peab found that the most effective way to attract the women candidates they want, is to promote the presence of women within their workforce through video.
— To attract women, we must show the women who work for us, who are "ordinary" women that most people can identify with. For example, we have a series where female employees have filmed themselves to get more women to join the industry. These have had incredibly high engagement on social media.
Maria Wilund, the PR manager at Peab, knows that having more women in the construction industry is important.
— We know that mixed workplaces perform better, but we also have a major skills shortage. Our industry has difficulty finding personnel to recruit, so both men and women are needed - it is not just men who can build society.
When it comes to recruiting, they found that social media was a better platform for them then traditional ads.
— We used to work with traditional job ads when we were recruiting, and we noticed an incredible response with many more applications when we started recruiting on social media.
Peab knew that making more videos was crucial for communicating effectively, whether it's for ads, training, or social media and needed a solution that would enable them to do that.
Berit has been able to create videos about medical information that is perfect for social media platforms where her audience and customers are.
— The results with the Storykit videos have been amazing. In just three months, I saw a 413% increase in engagement on LinkedIn.
And after one year, video with Storykit has helped ACTA grow:
— They’ve also created alot of interesting discussions on LinkedIn, both in terms of the videos themselves, as well as the gut health and microbiome content that I’m sharing.
In addition, Berit has had people contact her separately through DMs and in conversation at industry events.
— I have had people come up to me and say, “I’ve seen your videos on LinkedIn and I love them.” I used to get a little bit of engagement, but certainly, no one ever came up to me at a party and said “I love your gut health videos”, and they do now with Storykit.
For Berit, it is really important that people not only engage with messages but that they actually learn something and act on something that they didn't know the week before — in terms of gut health they might eat differently next week.
— The feedback that I am getting is that people understand the complex topics better. So the videos from Storykit really help you communicate complex topics in a really engaging and fun way.
— The best thing is when they actually say, I’ve watched your video, I’ve learned something and I want to learn more. That’s an amazing thing.
— These text videos are also ideal for my website and health blog that is due to launch in the next few weeks and I think we will also use them for Instagram and Twitter over time.
How many videos do you create currently?
— I post 2-3 times a week and make around 10+ Storykit videos in a month. I plan to ramp that up when I move full-time with the website and health blog!
Do you have any final thoughts you would like to add?
— Storykit is a fantastic tool to help enhance science or whichever story you want to create. It helps people with no video experience, like me, share our information and content in a much better way.
— I think that investment in time and resources really pays back many times over in the feedback and engagement with your customers and with people in general.
ACTA Medical is an education and communication-based company that specializes in providing medical communication and information for the pharmaceutical industry, as well as for biotech and healthcare advocates. Their mission is to gain a thorough understanding of the scientific and healthcare information available and analyze how it impacts our health behaviors, with the ultimate goal of helping people live healthier lives. See how they are achieving this with Storykit.
When Berit discovered Storykit, she was able to take her text-heavy posts on LinkedIn and transform them into easily digestible text-first videos instead.
— Making videos out of text is great. Being a scientist, I think it is really great to have the text and video together, to really digest important health information. I didn’t think it would be possible for me to create videos like these due to cost, time and resources, but with Storykit it is.
Prior to Storykit, Berit had experience only with traditional video production. This was the first time she used video software herself.
— From getting to know the software to publishing my first video went really fast. When onboarding, the Storykit support team really helped me understand how to get the most out of the Storykit tool which is really valuable because it makes you an expert and helps you get up and running really quickly.
In addition to learning how to use the tool, the Storykit support team also helped Berit learn how to tell her stories in the best way.
— The personalized support from Storykit made a huge difference in really understanding how best to tell the story because I’m a bit of a science nerd at heart and go on and on. With the support from my customer success manager at Storykit, I was able to focus on what story to tell and how to tell it so that it is engaging.
In addition, the library of videos and images that Berit has access to as a Storykit user helps her enhance her stories when she’s creating them.
— The platform helps me to shape the health story, or scientific story, with images so it is more impactful. This makes it more accessible too because text and images are fine alone, but they're traditional and not as fun. I think science should be fun as well as informative.
— I wanted to find a new solution because I love science — and am particularly passionate about gut health, which isn’t a super sexy topic — and wanted to find an engaging and accessible way to communicate information that is very important for both physical and mental health.
As someone who works in the medical field, Berit knew that video was a great way to communicate health information. However, she also knew that professional bespoke video shoots take too much time, energy and money and that they aren't formatted for social audiences.
— There is a trend now towards providing bite-sized, on-the-go, evidence-based information that's available in a digestible way. Since people tend to scroll quickly through platforms like LinkedIn, Instagram, and Twitter when seeking health information, it's crucial to make important research and evidence available in a way that's accessible to them.
Berit knew that if she wanted to stand out on platforms like LinkedIn, she needed to be able to distribute her information through bite-sized and informative videos that she could create herself.
During their first year with Storykit, Rocket Agency have created over 1000 videos for their happy customers. To convince the customers about the benefits of working with Storykit and with video on social media, they started out with doing different experiments with a few customers.
First out, was Holmgrens Bil. Mats Johansson, head of the stores in Oskarshamn, Vetlanda, Kalmar, and Nässjö facilities, could immediately see tangible results.
– It is clear that this is great for local marketing because we can control the target groups by region. We see that the videos are becoming the 'talk of the town' in a way that no advertisement has been previously. Also, the advertising feels very personal, and our buyers often recognize both the car and the seller from the video, says Mats Johansson.
So you sell actual cars with video on Facebook?
- Yes, we do.
Video is an excellent tool for social media, says Mats Johansson
– It makes people stop scrolling. We will have just made videos about seven different cars and it will be fun to see how it goes.
The customer is now moving significant parts of their budget to Story Engine.
– It's very unusual for a car dealer who traditionally advertises a lot in print and in radio to make this bold move. We expect to make hundreds of videos for the customer, says Sarah Sinclair.
Video is an excellent tool for social media, says Mats Johansson
– It makes people stop scrolling. We will have just made videos about seven different cars and it will be fun to see how it goes.
The customer is now moving significant parts of their budget to Story Engine.
– It's very unusual for a car dealer who traditionally advertises a lot in print and in radio to make this bold move. We expect to make hundreds of videos for the customer, says Sarah Sinclair.
Another customer who wanted to test video through Storykit was the real estate agency Fastighetsmäklarna in Jönköping.
– By creating a new strategy using Storykit, we have been able to extend the period when customers see the ads and tripled the traffic to our landing pages. This has led to a significant increase in the number of visitors at our house viewings, says Sarah Sinclair.
Working with video is an essential element of the strategy.
– This allows us to present an item more descriptively directly into the users' social feeds without them needing to click for more information and images, says Sarah Sinclair. The customer agrees:
– Video is a great addition to our other marketing, I think it's necessary to use video to be able to stand out in the newsfeeds, says Michaela Granberg at Fastighetsbyrån in Jönköping.
Now Fastighetsbyrån is also moving parts of their budget to Storykit.
Rocket Agency is eager to dig deeper into Storykit and the possibilities that come with the platform.
– We see many opportunities and business areas for the tool and the results are clear. For example, we have seen a 700% increase in CTR for the videos we make with Storykit, so the tool delivers fantastic results.
Rocket Agency is a full-service digital agency that works within the media and communication spectrum. Checkout some of the videos they have made for their clients below!
Last year, they started using Storykit to create videos for a number of their customers.
– We had looked into many tools, but we hadn't found any other video tool that enabled us to work so fast and efficiently with this high quality, says Sarah Sinclair, CEO of Rocket Agency.
Rocket Agency had worked with video before but had a pressing need to scale up production and lower production costs.
Maria Göransdotter wants to use Storykit to do more, in addition to videos for social media.
– I want us to build an entire video library on our website. We have lots of great material that could be of use to our target group. That is something we want to update and make available in new ways.
– Another challenge is that we have around 30 business developers, who are out making presentations where they have to share stories in an effective way to new audiences. It would be a huge help to them if they could add video that we had made and approved to their presentations.
Many dream of starting their own business. There are also existing companies that want to explore new, innovative initiatives. Others wish to restructure their businesses. They can all get help from Science Park, incubators that help individuals and companies all over Sweden to go from idea to reality.
Science Park learned how to use Storykit with an online course.
– It was super easy. Personally, I like to read up on things, so I read everything in detail, while my colleague is more practical and practiced with the tool by creating some test videos. It was a great combination. It also helps that it is so fun to work with the tool and that it is easy to create great results.
Since Maria and her colleagues started working with Storykit, they have improved the quality of their videos significantly.
– We can combine the image material we receive from our colleagues with the image libraries in Storykit and make really nice videos, regardless of whether all the individual elements are perfect or not.
Since Science Park in Jönköping started working with Storykit, they have also increased their production pace radically:
– Last year we published three videos throughout the year. Now, when we are working with Storykit, we create three videos each week.
– That was exactly how we wanted to communicate. We work towards broad target groups, but they are also incredibly niche. So, one of our biggest challenges is to tell each target group what we can do for them, and we thought script-driven video in social channels would be perfect for that, says Maria Göransdotter, Marketing Manager at Science Park in Jönköping.
– I know how I use social media personally: I tend to sit and scroll through the feeds even at times when perhaps I should not, and that is why I always turn the sound off.
Maria and her colleagues have seen that advertising is not an effective tactic for them.
– Content – good examples that people are inspired by – works best for us, and video is a compelling way to tell those stories.
However, they encountered many challenges when they wanted to get started with video production, everything from time, resources and skills, to the need to be able to make 'good looking' videos with footage that was not always top-quality.
– We are few people in the marketing team, and we do not have time to go out to all 13 municipalities to document the stories. We are completely dependent on our colleagues doing that, and that they film and take pictures.
– Yes, I make a lot of movies. About cases, white papers, and blog posts. I also create a lot of videos internally, including an employee survey presentation, and I also helped our CEO with a video for a Christmas event instead of just doing a PowerPoint.
Are you seeing any results from your videos?
– I publish 2-3 times a week on our Facebook, Twitter, and LinkedIn accounts and I can see that it's widening our reach and it has improved our ability to communicate our messages.
Petra has also found that video is helpful when you want to lighten up certain complex topics.
– Our work can be perceived as pretty technically dense. Our texts tend to be quite specific and technical, but we can lighten it up by splitting it into a series of videos. That's why we have a lot of videos on our website.
Going forward, Petra wants to further increase the pace.
– There are areas I'm yet to explore with video and making videos is so much fun!
Advenica provides expertise and world-class high assurance cybersecurity solutions for critical data in motion up to Top Secret classification. They enable countries, authorities and companies to raise information security and digitalise responsibly.
It was easy to convince the company to invest in the tool, according to Petra.
– I used a simple financial argument. We were previously ordering videos via an agency, and it didn't give us a lot of videos for the price that we were paying. For the same price, I am now able to create as many videos as I want in Storykit – throughout an entire year.
Thanks to the fact that she can now make her own videos, Petra is able to work much more efficiently.
– Although an agency previously did the job, it was a slow process. Most of the time I had to write the script myself and proofreading was always required. Now I can get the work done so much faster; I just get going and before I know it, I have created a video and sent it off to a colleague. It's absolutely incredible how quick and easy it is, and it always looks incredibly professional.
- It's just as user-friendly as I had imagined. I'm just about to teach a colleague as well and I know that she will enjoy making videos as much as I do. The customer support has been brilliant whenever I've come across a problem.
Petra Lamorell, Marketing Manager at cybersecurity company Advenica, really wanted to work more with video.
– It was clear to me that video works better in social channels compared to when you only use photos and text, and that it's easier to explain something, such as a product.
For this reason, Storykit caught her interest.
– An ad popped up on LinkedIn and as soon as I got more insight into the tool, I knew that it was exactly what I needed.
