Here are the best AI marketing automation tools you should be using to scale your marketing efforts.
What is AI marketing automation?
First, a quick reminder: AI marketing automation refers to the use of AI-driven tools to automate repetitive tasks in marketing processes.
The goal is not just to assist with certain activities but to streamline entire workflows with minimal human intervention. From data-driven content creation to managing complex ad campaigns, AI marketing automation handles these tasks autonomously, freeing up marketers to focus on strategy rather than execution.
This differs from simply using AI tools for individual tasks—it's about automating the entire marketing funnel, optimizing campaigns, generating content, and more, all without the constant need for manual input.
1. Storykit – Put your video creation on autopilot
Storykit is a powerful AI-driven tool that automates video creation based on text inputs.
Simply feed it the script or text you want, and Storykit will turn it into an engaging, branded video optimized for your social channels or other marketing purposes. It gives you full control over your video’s look and feel, ensuring brand consistency across your content.
An excellent example of Storykit's capabilities is the NTM Case, where each time they publish a piece of content, Storykit automatically creates a video version ready to be shared on social media.
This allows companies to continuously produce high-quality video content without needing a dedicated video team.
2. Amanda AI – Automate your Google Ads campaigns
Managing Google Ads campaigns can be time-consuming, but Amanda AI takes care of everything for you—from keyword research to real-time budget optimization.
Amanda AI continuously analyzes real-time data signals and adapts ad copy, targeting, and bid strategies 24/7, ensuring that your campaigns remain effective without manual intervention.
By letting Amanda AI manage these intricate tasks, marketers can focus on broader strategic goals, knowing their campaigns are always running at peak efficiency.
3. Drift – Automate personalized customer interactions with chatbots
Drift is one of the best AI-powered tools for automating customer interactions. Its conversational marketing platform uses AI-driven chatbots to engage website visitors in real-time, answer questions, schedule meetings, or guide them down the sales funnel based on their behavior.
Drift ensures your customers get the information they need immediately, improving lead capture and customer satisfaction, all while reducing manual effort from your sales and customer support teams.
Plus, Drift’s chatbots can be customized to reflect your brand’s tone and messaging, ensuring a consistent experience across all touchpoints.
4. HubSpot’s AI – All-in-one AI-powered marketing automation
For marketers seeking an all-in-one solution, HubSpot’s AI tools come integrated with their marketing automation suite.
From predictive lead scoring to automated email campaigns, HubSpot uses AI to help you understand your customer’s behavior, personalize interactions, and automate repetitive tasks.
HubSpot's tools enable businesses to automate workflows across channels, creating a seamless experience for both marketers and their audience.
With HubSpot’s AI capabilities, you can deliver hyper-relevant content at the right moment, using insights from customer data to fine-tune your campaigns for better results.
Conclusion
AI marketing automation tools like Storykit, Amanda AI, Drift, and HubSpot are game-changers for scaling your marketing efforts.
They not only handle time-consuming tasks but also optimize them in real-time, allowing you to focus on what matters most—strategy and growth.
By integrating these tools into your marketing toolbox, you'll streamline processes, boost efficiency, and deliver more personalized, impactful campaigns.
