'These hidden gems offer unique features that can help you connect with your audience, streamline your processes, and optimize your marketing strategies. Here, we'll introduce you to some of the best B2B marketing tools you might not have heard of, starting with Storykit, and explain how they can benefit your business.
1. Storykit
Overview
Storykit is an innovative video content creation platform that leverages AI to transform text into engaging videos. With Storykit, you can easily create professional-quality videos that capture your audience's attention and convey your message effectively.
Why you should use Storykit
Video content is essential in today's digital marketing landscape, but creating videos can be time-consuming and resource-intensive. Storykit simplifies the process by automating video production, allowing you to quickly turn written content into compelling video presentations. This tool is perfect for B2B marketers looking to enhance their storytelling and engage their audience with dynamic visuals.
Key features
- Text-to-video AI: Automatically convert text into engaging videos with minimal effort, using AI to interpret and animate your content.
- Localization: Seamlessly create localized content in up to 10 major languages, allowing you to reach global audiences without delay.
- Asset inclusion: Utilize AI to automatically select images and clips from curated libraries, eliminating the need for time-consuming asset searches.
- Motion and mood: Add animations, transitions, and styling effortlessly, with AI handling the visual enhancements that would traditionally require extensive editing.
Pricing
Storykit offers customized pricing plans based on specific business needs and usage.
2. Amanda AI
Overview
Amanda AI is an AI-driven advertising platform that automates and optimizes online advertising campaigns. It uses machine learning to adjust bids and budgets in real-time, ensuring your ads reach the right audience at the right time.
Why you should use Amanda AI
Managing online ad campaigns can be complex and time-consuming, especially when trying to optimize for maximum ROI. Amanda AI takes the guesswork out of advertising by using AI to automatically adjust your campaigns based on performance data. This allows you to focus on strategy while the platform handles the day-to-day optimization, ensuring your ads are always performing at their best.
Key features
- Automated ad optimization
- Real-time bid and budget adjustments
- Performance tracking and reporting
Pricing
Amanda AI offers a free trial and customized pricing plans based on your advertising needs.
3. Airtable
Overview
Airtable is a flexible and collaborative platform that combines the features of a spreadsheet and a database. It allows teams to organize, track, and manage various projects and workflows in a highly customizable way.
Why you should use Airtable
Airtable is perfect for B2B marketers who need a versatile tool to manage complex projects and collaborate with team members. Its intuitive interface allows you to create custom workflows, automate tasks, and visualize data in a way that suits your needs. Whether you're managing content calendars, tracking leads, or planning campaigns, Airtable can help you stay organized and efficient.
Key features
- Customizable templates and views
- Integration with popular apps like Slack and Google Workspace
- Automation and collaboration tools
Pricing
Airtable offers a free plan with basic features, with premium plans starting at $10 per user per month.
4. Leadfeeder
Overview
Leadfeeder is a powerful lead generation tool that identifies companies visiting your website and provides insights into their behavior. It helps you uncover hidden sales opportunities and prioritize leads based on their level of engagement.
Why you should use Leadfeeder
Leadfeeder enables B2B marketers to discover potential clients who are already interested in their products or services. By revealing which companies are visiting your site and what they're looking at, Leadfeeder helps you tailor your outreach and follow-up strategies to engage leads more effectively. This tool is particularly useful for sales teams looking to boost their pipeline with high-quality leads.
Key features
- Company identification and tracking
- Lead scoring and segmentation
- CRM integration for seamless follow-up
Pricing
Leadfeeder offers a free 14-day trial, with pricing plans starting at $63 per month.
5. Surfer SEO
Overview
Surfer SEO is an on-page optimization tool that helps you improve your website's search engine rankings. It provides data-driven insights and recommendations to optimize your content for better visibility and higher rankings.
Why you should use Surfer SEO
SEO is a critical component of any B2B marketing strategy, and Surfer SEO makes it easy to optimize your content based on real-time data. With its comprehensive analysis of top-performing pages and keyword recommendations, Surfer SEO helps you create content that ranks well and attracts organic traffic. This tool is ideal for marketers looking to enhance their SEO efforts and drive more qualified leads to their website.
Key features
- On-page SEO analysis and recommendations
- Keyword research and content planning
- SERP analysis and competitor benchmarking
Pricing
Surfer SEO offers a 7-day free trial, with pricing plans starting at $49 per month.
6. Screely
Overview
Screely is a simple tool that allows you to create beautiful mockups and screenshots for your marketing materials. It transforms plain screenshots into professional-looking images with customizable backgrounds and styling options.
Why you should use Screely
Visual content is crucial in B2B marketing, and Screely makes it easy to enhance your screenshots for presentations, websites, and social media. Whether you're showcasing product features or creating training materials, Screely helps you present your content in a polished and visually appealing way. This tool is perfect for marketers who need quick and easy solutions for creating high-quality visuals.
Key features
- Customizable mockups and backgrounds
- Browser extension for quick screenshots
- Downloadable high-resolution images
Pricing
Screely is free to use, with premium features available for a one-time fee of $49.
7. Loom
Overview
Loom is a video messaging platform that allows you to record and share video messages with ease. It’s perfect for creating quick video demos, tutorials, and presentations that can be shared with colleagues and clients.
Why you should use Loom
Loom is ideal for B2B marketers who need to communicate complex information visually and efficiently. Whether you're conducting product demos, providing training, or sharing updates, Loom makes it easy to create and share video content that engages your audience. Its simple interface and robust features allow you to record your screen, webcam, and voice simultaneously, making it a versatile tool for various marketing needs.
Key features
- Screen and webcam recording
- Video editing and annotation tools
- Easy sharing and embedding options
Pricing
Loom offers a free plan with basic features, with premium plans starting at $12.50 per user per month.
8. Hotjar
Overview
Hotjar is a behavior analytics tool that helps you understand how users interact with your website. It provides insights into user behavior through heatmaps, session recordings, and feedback polls, allowing you to optimize your site for better user experience.
Why you should use Hotjar
Understanding how users navigate your website is crucial for optimizing conversions and improving user experience. Hotjar offers a comprehensive set of tools that reveal where users are clicking, how far they're scrolling, and what they're looking for on your site. By analyzing this data, you can make informed decisions to enhance your website and increase engagement.
Key features
- Heatmaps and session recordings
- Feedback polls and surveys
- User journey analysis
Pricing
Hotjar offers a free plan with basic features, with premium plans starting at $39 per month.
Conclusion
Having a bunch of tools doesn’t automatically guarantee B2B marketing success. It’s about finding the right ones that align with your strategy and business goals. These lesser-known tools offer unique features that can enhance your marketing efforts. Explore them to see which ones fit your needs, and remember that success comes from using the right tools effectively to make a real impact.
