When you scrolled through social media this morning, did you click on that article someone shared on LinkedIn to read more, or did you stop and watch the video right below it?
I think I’ve made my point. There are countless advantages to video marketing, and if you’re not creating scroll-stopping video content for your brand yet, I highly recommend you start—right after you finish reading this article.
What is video marketing?
To put it simply, video marketing is the use of video content to promote and advertise your brand, products, or services. It’s a powerful way to engage with your audience, tell your stories, and drive conversions through visual storytelling.
There are many opinions on what a video marketing strategy should look like.
But in our view, you’re already doing marketing.
Your content—whether it's on your web pages, blog, reports, case studies, etc.—is already in place.
All you need to do is turn that into video.
10 video marketing advantages for your business
Video is a crucial tool for marketers because it matches how people prefer to consume media today. Here are the top 10 advantages of video marketing for your business.
1. Improves social media presence
Want more followers, likes, and shares? Then you need video. Social platforms prioritise video content, meaning your posts will reach more people.
Plus, video is highly shareable—according to LinkedIn videos generate 1200% more shares than text and image content combined.
→ Further reading: 25 facts about video you need to know in 2025
2. Creates brand awareness
Standing out today is tough. If you want to grow your business and drive sales, people need to know who you are.
Video helps you break through the noise by making your brand more memorable. 96% of video marketers say video has helped them increase brand awareness.
Seeing your brand in action through video increases the chances that your audience will recognise and remember you.
3. Repurposes your content
How many views did your latest blog post get? How many times did you share it after hitting "publish"?
Instead of letting great content go to waste, video lets you repurpose it for social media. This allows you to maximise your content’s reach and appeal to audiences who prefer watching over reading.
Check out LinkedIn for examples of how we repurpose content.
4. Builds demand
You've probably heard this stat: viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.
In addition, Wyzowl found that more that two-thirds of people recalled seeing a video ad while browsing online during the past week (20% more than recalled seeing a static, banner or display ad).
If you're trying to carve out your niche and educate your audience on why they need your product or service, video is the way to do it.
5. Enhances product understanding
If you're in software or any technical industry, your product makes perfect sense to you—but explaining it to others can be challenging.
Video simplifies complex ideas and makes them more digestible and according to Wyzowl, when asked how they’d like to learn about a product or service, 78% say they’d most like to watch a short video.
Take OX2 for example— a renewable energy company that develops, builds, and manages renewable energy asset.
Niklas Franck, the Communications Director at OX2, knew they needed an improved communication strategy to effectively convey their key messages and foster a deeper understanding of renewable energy.
— We needed a way to help people understand renewable energy. There is a big energy transition already happening, and we need to get people to know this and realise the potential of renewable energy.
In order to do that, they started turning press releases and written content into videos and sharing them on LinkedIn.
— Videos are far more engaging than written content; they enable us to tell complex stories in a clear way, as opposed to relying solely on lengthy articles and press releases.
By doing this they have seen amazing results:
— Website visitors and LinkedIn growth are the obvious effects that we have seen since starting with Storykit. Our LinkedIn has grown by almost 100% over the last year from 12,000 to 23,000 followers. Obviously, other factors also play a role, but we see a high level of engagement on LinkedIn — reactions, comments, and a lot of shares. So that's very positive.
→ Read the full case study here
6. Saves money on content creation & marketing
Consistency is key to success on social media, which means publishing content regularly. You might assume that creating video content—especially at scale—requires an agency, expensive software, and a big budget. But that’s no longer the case.
With platforms like Storykit, the process is almost fully automated. Simply input your text, and you’ll get branded video content ready to publish.
Aspia saved 1.2 million EUR yearly on all the videos we created, compared to the cost of using an agency.
7. Increases time spent on your website
Adding videos to your website encourages visitors to stay longer, which improves SEO and increases engagement with your brand. According to Oberlo, users spend 88% more time on websites that include video.
More time on your site means more chances to communicate your brand message, highlight products, and drive conversions.
8. Increases email click-through rates
Emails with videos get more engagement—it's as simple as that. In fact, adding video to your email can increase click rates by 300%.
Video captures attention more effectively than text, making it a powerful tool for lead nurturing and driving traffic to your website.
9. Strengthens customer trust and engagement
Trust is everything in marketing, and video is one of the best ways to build it. Seeing a brand in action, hearing from real customers, or watching behind-the-scenes content helps create a more personal connection with your audience.
91% of consumers say video quality impacts their trust in a brand.
Whether it’s testimonials, product demos, or educational content, well made videos make your brand feel more authentic and relatable—leading to stronger engagement and customer loyalty.
10. Generates more leads
At the end of the day, all of these advantages lead to one key outcome—more leads.
According to Wyzowl, 88% of marketers say video has helped them generate leads. When done right, video marketing can turn prospects into customers and fuel business growth.
Start using video in your marketing strategy today
Not sure where to start with video marketing? We’ve got you covered. With Storykit, you can automate video creation and effortlessly elevate your marketing strategy.
Try it for free today and see how easy it is to create high-quality, on-brand videos in minutes!
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