Recruitment at scale can be a huge challenge for large companies like PostNord, who need to attract a lot of talent, all the time, for diverse roles across regions.
With video automation, they’ve transformed their hiring approach, making content creation easier, strengthening brand consistency, and reaching candidates more effectively. Keep reading to see how PostNord achieved this shift—and what it could mean for your recruitment strategy.
The challenge of high-volume recruitment
PostNord, a leading force in Nordic logistics, operates within a fast-paced industry that demands large-scale hiring. During the summer alone, they recruit over 1,000 employees across a wide range of positions.
Video has proven to be one of the best ways to attract candidates, offering significantly higher engagement than static images or text-based job descriptions.
However, for large organizations like PostNord, manually creating this volume of professional video content isn’t just time-consuming—it’s practically impossible.
How video automation became a game-changer
This is where video automation transformed PostNord’s approach. With an automated video creation process, they could produce branded, role-specific videos efficiently and consistently.
Instead of relying on static images or text-heavy job descriptions, PostNord now shares dynamic, tailored videos across social media and other platforms, building a recognizable brand that easily captures candidates' attention.
Overcoming content creation bottlenecks in HR
For many HR teams, especially in large companies, recruitment often takes a backseat to marketing when it comes to content creation resources.
Approval processes can be lengthy, with bottlenecks around brand guidelines—an issue that doesn’t align well with recruitment’s need for quick turnarounds. When a new role opens, there’s often no time to wait; content needs to go live immediately.
With video automation, however, content outputs are essentially preapproved.
By setting up custom brand rules and templates, PostNord ensures every video is on-brand, eliminating delays and empowering decentralized content creation.
Teams across regions can produce consistent, high-quality recruitment videos independently, without waiting on central approvals.
Petra Almert, Employer Branding Specialist, says:
“This approach has made it simple to ensure all content is on-brand, without needing approval from our brand manager or constant revisions,” says Petra Almert.
Building brand identity through video automation
Having a strong, recognizable employer brand is crucial for effective recruitment, especially for large companies competing for talent across diverse roles and regions.
For PostNord, video automation has enabled them to consistently incorporate brand-specific elements—such as unique transitions, shapes, and styling—that reflect their identity in every piece of recruitment content.
Here is an example of one of their recruitment videos featuring custom-branded elements:
This consistent visual approach strengthens their brand, enhancing their presence across social media.
Petra emphasizes the impact:
“The ability to tailor the design so closely to our visual identity is incredible. It's amazing that we have been able to achieve this. Not only does this help us attract better candidates; it also raises our profile as a vibrant place to work. The tool’s flexibility means we can quickly produce content tailored to each recruitment effort, increasing our visibility.”
Further reading: What is process automation for video? A perspective from Peder Bonnier, CEO and co-founder of Storykit
How video automation works at PostNord
So, how is PostNord able to automate its entire video creation process? The answer is Storykit, a video automation platform designed to put your video creation on autopilot.
Here’s how it works: they input a job ad, and Storykit’ text to video ai quickly generates an on-brand video, pre-sized and formatted for all necessary platforms.
The magic lies in custom brand rules and AI-driven templates, ensuring that each video not only aligns with PostNord’s visual identity but also reflects the narratives and messages they want to convey.
This customization allows them to tailor content to specific roles while consistently delivering on-brand storytelling across every platform.
Petra Almert explains, “For me, the ability to quickly produce videos tailored for specific roles, whether it’s a driver in northern Sweden or a warehouse worker in the south, is invaluable.”
Another essential feature is multi-output functionality, allowing the team to create a full set of videos in one go, ready for LinkedIn, TikTok, or office screens.
“Storykit allows us to create multiple unique videos at once and easily export them with the right dimensions for each of our platforms with one click,” Petra adds.
Efficient content creation for real results
Previously, PostNord’s recruitment campaigns involved more labor-intensive processes, which made it difficult to produce content at the required speed or scale.
Now, with automation in place, they can produce tailored recruitment videos at the click of a button, freeing up resources and allowing their teams to focus on strategic planning rather than repetitive content creation tasks.
The results speak for themselves: in a single month, PostNord produced over 40 recruitment ads across various channels, a feat that would have been unachievable without automation.
Not only does this increased output allow them to keep up with high recruitment demand, but it also boosts brand visibility, positioning PostNord as a top employer among both active and passive job seekers.
Looking ahead: The impact of automation on recruitment
For large companies like PostNord, video automation represents the future of recruitment. It allows them to meet high-volume hiring demands without compromising the quality or consistency of their employer brand.
As more organizations recognize the potential of video automation, we’re likely to see its adoption grow across industries. For now, PostNord’s success showcases just how powerful this approach can be, setting a new standard for recruitment in high-demand, high-turnover industries. Ready to see what automated video workflows can do for your hiring needs? Reach out to our team to learn more.
