In today's digital age, video is a key driver of engagement and brand awareness. And on LinkedIn, the world's largest professional networking platform, video is an increasingly important tool for reaching a professional audience.
In this article, we'll delve into the importance of video on LinkedIn and give you ten game-changing tips to help your video content stand out on the platform.
Understanding the importance of LinkedIn video content
LinkedIn is a powerful tool for professionals and businesses. The platform has evolved from a simple resume-sharing platform to a content-rich social network. Video is one of the latest additions to LinkedIn's content options, and it's taking off!
The rise of video on LinkedIn
LinkedIn native videos have been around since 2017, and their popularity is growing. According to LinkedIn, video content is five times more likely to start a conversation than other types of content. Additionally, LinkedIn users spend three times more time watching video content compared to static posts.
One reason for the rise of video on LinkedIn is that it allows professionals to showcase their personalities and expertise in a more engaging way. Videos can be used to give a behind-the-scenes look at a company or to share industry insights and tips.
Another reason for the popularity of video on LinkedIn is that it allows professionals to connect with their audience in a more personal way. Videos can be used to share stories, provide advice, or to showcase a company's values and culture.
Benefits of video content for professionals
Creating video content boosts your personal brand on the platform, makes you stand out against competitors, and can help establish you as a thought leader in your industry. LinkedIn videos are also a great way to showcase your company culture, share your expertise, and give behind-the-scenes glimpses of your workplace.
Video content can also help professionals to establish themselves as experts in their field. By sharing their knowledge and insights through video, professionals can build trust with their audience and establish themselves as go-to sources for information.
Another benefit of video content is that it can help professionals to build stronger connections with their audience. Videos allow professionals to showcase their personalities and connect with their audience on a more personal level. This can help to build trust and loyalty, which can be invaluable in today's competitive business landscape.
Overall, video content is a powerful tool for professionals and businesses on LinkedIn. By creating engaging, informative videos, professionals can establish themselves as thought leaders, build strong connections with their audience, and stand out in a crowded marketplace.
Planning your LinkedIn video content
To make your LinkedIn video content successful, you need a solid plan of action. These are the key steps to take:
Setting clear objectives
Before diving into creating LinkedIn video content, it's essential to set clear objectives. Are you looking to increase brand awareness, generate leads, or educate your audience? Knowing your goals will help guide the content and overall strategy.
For example, if your objective is to increase brand awareness, you may want to create videos that showcase your company culture, values, and unique selling proposition. On the other hand, if your goal is to generate leads, you may want to create videos that demonstrate the benefits of your products or services.
Identify your target audience
Understanding your target audience's interests and pain points is crucial to creating content that resonates with them. Use LinkedIn analytics to see who's engaging with your content and gather insights to create more relevant video content.
For instance, if you're targeting millennials, you may want to create videos that are short, engaging, and shareable. If you're targeting business professionals, you may want to create videos that are informative, educational, and thought-provoking.
Create a content calendar
A content calendar helps you plan and organize your video content. Brainstorm video ideas relevant to your brand and audience, then schedule them on a calendar for the upcoming weeks or months.
When creating your content calendar, consider the timing of your videos. For example, if you're promoting a new product or service, you may want to create videos leading up to the launch date to generate buzz and excitement. You may also want to create videos around holidays or industry events to stay relevant and top of mind.
Remember to be flexible with your content calendar and adjust it as needed. Stay up to date with current events and industry trends to ensure your videos are timely and relevant.
Further reading: Smash out a social media plan for 2024 with repurposed content
Tips for creating engaging video content
Video is a powerful tool for engaging your audience on LinkedIn. It can help you tell your brand's story, showcase your products or services, and establish your thought leadership in your industry. However, creating engaging video content can be challenging.
Here are some tips to help you create video content that resonates with your audience:
Tip 1: Keep it short and sweet
LinkedIn users tend to prefer short-form content. Keep your video content under three minutes to ensure maximum engagement. Make sure to focus on the most important points and keep your message concise and clear. This will help you capture your audience's attention and keep them engaged.
Tip 2: Focus on storytelling
Storytelling is a powerful strategy for engaging your audience. Use compelling stories that relate to your audience's interests and pain points. This will help you create an emotional connection with your audience and make your video content more memorable. Make sure to add a call-to-action at the end to keep them engaged and encourage them to take the next step.
Tip 3: Use high-quality visuals
Low-quality visuals can kill your video content's message and engagement. Invest in a good video platform that allows you to use high-quality images and stay on brand. This will help you create a professional-looking video that captures your audience's attention and keeps them engaged.
Tip 4: Add text
LinkedIn users often watch video content on mute, so adding text overlays is the best way to get the message across. Make sure to use your brand fonts and colors so that people recognize your brand.
Tip 5: Optimize for mobile viewing
Most LinkedIn users access the platform via their mobile devices. Therefore, it's essential to ensure your video content is optimized for mobile viewing. This means using a vertical or square format, which is easier to view on a mobile screen. This will help you reach a wider audience and increase engagement. Here is a list of LinkedIn video specs so you know exactly what to use.
Tip 6: Delight with music
While text is the most important element in a LinkedIn video ad, it's still worth considering sound as an option. Some viewers may prefer to watch with the sound off, but for those who do turn it on, adding some background music can help to create a more engaging and enjoyable viewing experience. So, don't stress too much about sound, but if you have the opportunity to add some music that aligns with your brand and message, it could be the extra touch that delights and captivates your audience.
By following these tips, you can create video content that captures your audience's attention, keeps them engaged, and drives action. Remember to experiment with different formats, styles, and topics to find what works best for your audience. With the right approach, video content can be a powerful tool for growing your brand and achieving your business goals on LinkedIn.
Leveraging LinkedIn features for other types of video content
Here are some other ways you can make the most of video with other LinkedIn's features.
Exploring LinkedIn Live
LinkedIn Live is a live-streaming feature that allows you to broadcast live to your audience. This feature adds a personal touch to your brand and can increase engagement with your audience. By going live on LinkedIn, you can connect with your audience in real-time, answer questions, and provide valuable insights into your industry.
When planning a LinkedIn Live session, it's important to have a clear topic and agenda. Make sure you promote your live session in advance to build anticipation and encourage your audience to tune in. During your live session, engage with your audience by answering questions and responding to comments in real-time.
Making use of video in LinkedIn articles
LinkedIn articles are a great way to share your expertise and provide valuable insights to your audience. By incorporating video content into your articles, you can increase engagement and highlight specific points in your content. Video content can help break up long blocks of text and provide a more dynamic and engaging reading experience for your audience.
When creating video content for your articles, make sure your videos are relevant to the topic and provide value to your audience. Use visuals and graphics to help illustrate your points and keep your audience engaged. And don't forget to include a call-to-action at the end of each video to encourage engagement.
Conclusion
By leveraging LinkedIn's features, you can take your video content to the next level and connect with your audience in new and exciting ways. Whether you're using native video, LinkedIn Live, or incorporating video into your articles, there are plenty of ways to make your content stand out on LinkedIn.
So what are you waiting for? Start creating today!
