It is an exciting time to be creating video content. We live in a world where video consumption is at an all-time high, and audiences are continually craving more. In fact, a staggering 89% of consumers want to see more video content from brands in 2024.
But how can you meet this growing demand without getting bogged down by complex editing processes while ensuring your videos stay on brand and consistent?
The answer lies in choosing the right video creation software. There are plenty of options out there, each with its own strengths and weaknesses.
To help you make the best choice, we've picked out the top three video creation tools for different types of content you might want to create. Read on to find out which software will help take your brand’s video strategy to the next level.
What is video creation software?
Video creation software refers to digital tools that allow users to produce, edit, and enhance video content.
In the past, video creation software was primarily geared toward professionals and required extensive training to use effectively. However, advancements in technology have made video creation accessible to everyone, sometimes as easy as pressing a button.
There are various types of video creation software available, each suited to different types of videos, such as:
- Presentation videos: Ideal for creating slideshows and business presentations.
- Text-based videos: Perfect for social media posts and informational content.
- Talking head videos: Used for vlogs, interviews, and tutorials where a person is speaking directly to the camera.
- Animation videos: Great for explainer videos, educational content, and creative storytelling.
To help you find the best fit for your needs, we will present different options for video creation software that cater to these various types of videos. Read on to discover which tools you can use to create videos on your own videos.
Top 4 video creation software tools for creating your own videos
Creating your own videos has never been easier, even if you have no prior video editing experience. Here are 4 top video creation software tools that cater to different types of videos:
1. Storykit - best for text-based videos & talking heads for social
Storykit is the best choice for most video needs that companies require. It specializes in text-based videos, allowing you to take existing content and transform it into engaging videos with just a click. You can easily repurpose content like case studies, blog posts, and internal policies. Storykit also makes it simple to upload your own talking head clips, transcribe them, add B-roll, or even upload screen recordings for product videos. Its intuitive interface and comprehensive features make it easy to use and versatile enough to cover most use cases for video.
Types of videos you can create:
- Social media posts
- Informational content
- Talking head content
- Demo videos
- Branding videos
Further reading: Transform your blog to video in seconds
2. Animaker - ideal for animation videos
Animaker is a fantastic choice for creating animation videos. It provides a wide range of pre-made characters, backgrounds, and animations, making it easy to bring your stories to life. Whether you're creating explainer videos, educational content, or creative storytelling, Animaker's intuitive platform allows you to produce high-quality animations without any technical skills. Its drag-and-drop functionality and extensive library of assets make animation video production both fun and accessible.
Types of videos you can create:
- Explainer videos
- Educational content
- Creative storytelling
3. Contrast - perfect for presentation videos
Contrast is a webinar platform that makes it extremely easy to record professional videos as well. It combines the simplicity of a presentation tool with powerful video features. With built-in hosting capabilities, you can embed your videos directly on your website without needing to upload them to a third-party hosting site. This ensures seamless integration and a polished presentation.
Types of videos you can create:
- Professional slideshows
- Business presentations
- Onboarding
- Interviews
- Tutorials
4. Loom - great for quick video messages and screen recordings
Loom is perfect for creating quick video messages and screen recordings. It allows you to easily record your screen, voice, and face to create informative and personal videos. Loom is great for tutorial videos, product demos, and team updates. With its simple interface, you can record, edit, and share your videos in just a few clicks. Loom also provides instant video hosting and sharing capabilities, making it easy to distribute your content without the need for additional uploads.
Types of videos:
- Screen recording
- Tutorial videos
- Product demos
- Quick video messages
Final thoughts...
Video is a broad term that encompasses many different types of content, from text-based videos and animations to presentations and talking head videos. Each type of video serves a unique purpose and can be created using various platforms tailored to your specific needs.
Explore these tools to find the perfect match for your video creation needs and start creating compelling video content today.
