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Reports are crucial for businesses and organizations of all sizes.

Most companies produce quarterly or annual reports to update their investors, colleagues, and stakeholders on their progress. Marketing teams often conduct surveys and compile benchmarking reports tailored to their industry or target audience.

While these reports contain valuable insights and narratives, their true value only emerges when they reach—and engage—the right audience. However, their lengthy nature, such as 200 pages, can make them overwhelming to read.

This is where distribution comes in.

Keep reading for proven strategies to distribute your reports effectively and ensure your insights receive the attention they deserve.‍

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Why distribution matters for your reports

Reports often include dense chapters and lengthy sections full of information, which can be overwhelming and time-consuming for many readers. Moreover, not all information is relevant to everyone.

Strategic distribution and repurposing can highlight the most important points, making the content more accessible and appealing to your audience. For instance, in a 2024 state of marketing report covering a broad range of topics, a social media manager might overlook a crucial section about Facebook that could be highly relevant to them.

Instead of distributing the report as a single document, breaking it down into separate stories for each topic proves more effective in capturing the attention of the right audiences.

Additionally, many reports are treasure troves of free content and contain compelling narratives for brand building. For example, if your sustainability efforts have reduced your carbon footprint by 20%, this statistic could significantly appeal to investors or future colleagues. Such impactful elements deserve their own spotlight to ensure they resonate with and reach the appropriate audience.

Top mistakes in report distribution

If you’re not getting enough people to read your reports, you might be making these mistakes:

• Only showing the big report: Only promoting the full report and directing traffic to it is likely to turn people away. Sharing insights from the report in shorter content pieces can help attract a broader audience.
• Lack of targeting: Distributing reports without considering the specific interests and needs of the target audience can lead to disengagement. Tailoring a variety of distribution posts to different segments of your audience is crucial.‍
• Not utilizing multiple channels: Relying solely on one distribution method, like email, and neglecting other channels, such as social media, can limit reach and prevent you from reaching the right eyes.

Why use video to distribute your reports?

• Simplification of complex information: Reports are typically dense with text, making it difficult to effectively communicate their content through just a sentence, image, or link. Video transforms complex messages into understandable content, making it easier for your audience to grasp and remember important details.

• Preference and accessibility: In the digital age, consumers prefer consuming information through video. For instance, if you email a 10-page sustainability report to a stakeholder, they are unlikely to read it on their phone; however, they are more likely to watch a one-minute video summary. Same goes for a PDF vs. a video being shared on a social media feed.

• Ease of creation: Text-to-video AI platforms such as Storykit effortlessly convert dense text into captivating videos, streamlining the process of report distribution with efficiency and speed.
  

5 creative video ideas you can make from your reports

Ready to get more eyes on your report? Here are some examples of videos inspired by The Swedes and the internet in 2023 report that you can replicate to elevate your report distribution efforts.

1. Highlight important numbers

Spotlight a compelling statistic to instantly grab your audience's attention. This approach entices viewers to delve deeper and seek more information.

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2. Listicle video highlighting top 5 insights

As mentioned earlier, delivering an entire report might not always be the most effective approach. Instead, highlight the five most pivotal insights to make your report more accessible, ensuring your audience captures its core essence.

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3. Video summary of the entire report

For those who want to get an overview of the entire report, give them an alternative method of doing that with a video. Offering a video summary ensures your key messages are both captivating and memorable.

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4. Video summary of one chapter of the report

Break down the content into focused stories for each subject or chapter discussed. By creating bite-sized content that addresses specific topics, you can attract a broader audience and cater to varying interests within your target audience.

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5. Highlight different voices

Showcase quotes from your CEO or other represented individuals in your report with quote videos.

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If you want to turn your report into videos like these quickly, then you should Storykit it.

Here’s a screen recording of us creating a report summary video in just 2 minutes with Storykit AI.

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And here is the final result:

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Get your report the attention it deserves

As the digital age continues to shape how information is consumed, ensuring your reports are both engaging and accessible will be paramount. 

By adopting these modern distribution techniques and having a clear strategy, you not only ensure your audience grasps the essence of your findings but also position your organization as a forward-thinking leader in effective communication.

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Thought leadership is key in social media branding, setting your company up as the go-to for insights and expertise. But, traditional video interviews, webinars and podcasts can be intimidating for speakers and a pain to edit for social media.

We're bringing in a simpler, easier method: silent interviews. By using strong quotes, static images, and background footage, you can craft impactful thought leadership content that connects with your audience and lifts your brand.

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Why thought leadership is crucial on social media

Thought leadership is more than expertise; it's about shaping perceptions and building trust. On platforms like LinkedIn, where insights are exchanged daily, being a familiar, reliable source elevates your presence. 

If you look at the feeds of companies like Chili Piper and Refine Labs, for example, you can see various individuals from their teams sharing expertise about their niche, helping to build their brand's reputation. 

This approach not only positions you as an authority but also strengthens connections within your network, making thought leadership an indispensable component of personal and brand development.

The case for silent social videos: why your thought leadership doesn’t need sound

The types of thought leadership videos often seen on social media include repurposed clips from podcasts and webinars, as well as professionals speaking directly to the camera. While these methods are great and highly effective, selecting and editing the footage you want to use, and adding subtitles and transitions, all require skill and time

In addition, not everyone is comfortable being filmed, which can make gathering content a challenge. Even if someone has valuable insights to share, the process of filming them can be stressful for both parties.

However, the thing is, these methods aren't the only effective ways to share knowledge and portray your company or team members as thought leaders.

Why? 

Because a large percentage of videos on social media are watched without sound anyways. 

So, what you really need is just the text. Remember, the main goal of thought leadership is to disseminate knowledge. And we're going to show you an alternative and equally effective way to do that through silent text-based video.

7 ways to create thought leadership videos without the stress (aka silent interviews)

At Storykit, we've coined the term “silent interviews” because it's one of our favorite methods to showcase thought leadership. 

Ever heard someone say something brilliant, like your CEO sharing profound insights, but they're hesitant to be filmed or speak on social media? Silent interviews can solve this dilemma.

Or do you have a webinar that you did with a lot of great insights but don’t have time to add subtitles and edit the best clips? Silent interviews can solve this dilemma.

Here are all of the ways you can promote your thought leadership with silent interviews:

1. Quote only: When you have someone who's shared something profound but you lack a picture or footage of them, you can still make their words stand out. Simply display their quote on your brand's color. This straightforward approach ensures that their message shines through even without visual elements.

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2. Quote and stock imagery: If you're looking to enhance your video with visuals but lack original footage, stock images can be a valuable resource. Incorporating relevant stock imagery can help illustrate the story being told, adding depth and context to your thought leadership content.

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3. Quote and a real image: Let's say you've conducted an insightful interview, but unfortunately, it wasn't filmed. Don't worry; you can still leverage the valuable insights shared and show off the person who said them. This method not only makes the content visually engaging but also ensures that the essence of the interview is effectively conveyed to your audience.

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4. Quote, a real image, and stock imagery: In scenarios where you lack filmed footage but still want to create visually compelling content, combining an image with stock footage can be highly effective. For example, consider one of our case interview videos below, where we seamlessly blend an image of the interviewee with relevant stock footage. This approach not only enhances the storytelling but also maintains viewer engagement throughout the video.

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5. Quote with separately filmed footage: Sometimes, the most authentic moments aren’t captured on camera. If you have a great quote you want to share, just recreate the moment in a fun way. For instance, in the video below we filmed our CEO having a casual discussion about poetry but overlaid an insightful quote that he said. This method captures the authenticity but also emphasizes the depth of their expertise.

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6. Quote with the filmed footage: When you have someone speaking on camera, aligning text with the moment can sometimes be challenging. However, there's a simple solution: place the footage in the background and overlay insightful text over the top. Then when the text doesn't perfectly sync with the audio, it doesn’t matter. Take a look at this clip from one of our webinars as an example.

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7. Quote, the filmed footage and stock imagery: The final way to get your story across is use a quote with the filmed footage and add in some stock imagery to help tell the story. Here is an example from a podcast our Communications Director, Jonna Ekman was on showcasing all three.

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Take the stress-free route to thought leadership

With innovative techniques like silent interviews and creative use of text and visuals, anyone can effectively engage their audience and establish themselves as a trusted authority in their field. Start experimenting with these methods and start making a lasting impact in the digital landscape, fostering connections and inspiring meaningful conversations.

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Got open job roles lurking on your careers page for a little too long? Let’s capture those recruitment leads.

The bad news: posting a link on LinkedIn isn’t enough to get people banging down the door for a job anymore (and it probably never was).

The good news?

We’ve got a full guide on how to optimize your recruitment marketing with video, including which types to use and how to create them. Let's fill those empty desk seats.

Spoiler alert: After reading this guide you'll never want to use anything BUT VIDEO for your recruitment strategy ever again.

Why use video in your recruitment strategy?

Recruitment is often in a totally different part of the office to marketing, but we’ve never understood that.

After all, finding the right recruit is a huge marketing job in itself;

• you have to act as a lead generation guru,
• market the job opportunity in an engaging way,
• make your brand memorable,
• discover candidates in innovative places,
• and provide a compelling offering that competes with the market.

And since candidates have more places than ever to find their new role, it’s the right time to adopt unique and creative ways to drive demand when advertising new roles—specifically, through video.

“How’s video going to help me with my recruiting?”, we hear your weary HR department ask.

We'll first off, 70% of job seekers will watch a video job post resulting in engagement rates that are 8X higher than traditional text job ads. But if that's not enough to convince you, here are a few more key reasons why recruitment and video are the perfect pair according to Stories Inc.:

Audiences remember more from video

• Viewers remember 95% of a message in a video, while only 10% when reading text alone.
  

Job posts with videos are more effective

• Job posts with video icons get 12% more views.
• Job ads with embedded videos receive 800% more engagement.
• Job posts with videos have a 34% higher application rate.
• 82% of job seekers use mobile devices, and 87% of mobile traffic is video content.

Video is favoured on LinkedIn - the ultimate professional platform

• Video posts on LinkedIn are shared 20 times more than other formats and 5x more engagement.

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Recruiters are seeing a positive ROI from video

• 80% saw more job applications with video.
• 78% found that video improved application quality.
• 88% got more responses from passive candidates with video.
• 85% achieved great ROI with video.

The stats don't lie. Video is proven to help attract the right candidates at the right time.

What should be included in a recruitment video?

A one size fits all approach no longer works when marketing your open roles.

Social media and video platforms will only show audiences what they truly want to see, and your content needs to reflect this: today, you can’t assume your content will be seen—that is why you need to create a lot of videos that spark different emotions in your candidate pool.

Think outside the box and ask yourself, “What would convince the right hire to take this role?”.

• A fun work culture?
• Opportunities for advancement?
• An inclusive and diverse environment?
• Work-life balance?
• Specific tasks within the role?

Chances are you have a million awesome benefits written in your job description and in other places. The more you pull the curtain back, the more the right hire will get seriously excited about your role.

Why use Storykit to create your recruitment videos?

Now finally, the fun part! Hopefully by this point the wheels are starting to turn and you are getting exciting about the types of videos that you can make.

However, you may be thinking where do I even start?

The answer... Storykit. Why? Because Storykit has AI capabilities that enable you to turn any text into engaging video.

This means, once you have your job description ready, all you have to do is:

• insert the link to your job post, or the text, into Storykit's AI,
• choose the type of recruitment video you want to make,
• and the AI will create a full video out of the amazing text that you already have.

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See exactly how easy it is to create recruitment videos in Storykit below.

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As a recruiter we know you have a lot to do. So why work harder when you could work smarter?

Here are three reasons why using Storykit to craft your videos is a great idea…‍‍

1. Save your team’s time

Go post something about the job ad”. Sound familiar? Chances are your creative department or agency doesn't have time to help with recruiting content. Meaning that you need to be able to do it yourself, and now you can (thanks, Storykit!). ‍‍

2. Control your brand’s look and tone

Stuck waiting for the green light again? Approval processes can really jam things up. But here’s the game-changer: with Storykit, you can let your HR or talent acquisition team take the reins on making the recruitment videos they need. No need to hover and double-check every frame. Why? Because your brand’s whole identity – we’re talking "visual branding" – it’s already locked and loaded in your account. And get this, Storykit’s AI? It crafts videos based on just the words you input. So you can relax, knowing your brand’s voice isn’t just being heard; it’s being amplified, all without you needing to peek over someone’s shoulder. Trust the process, trust the tech, and let the magic happen.

3. Create A LOT

Remember when we talked about needing a ton of video content? Well now you can create it no problem. Use Storykit to create a bunch of videos so you can zero in on the good stuff - your unique culture, those great benefits, and all the cool reasons people are lining up to join your team. Storykit’s not just about making videos; it’s about spotlighting what makes your place the place to be.

3 recruitment video examples to streamline your hiring process

Get ready to be wowed. Below, you'll find a collection of recruitment videos that we've conjured up using nothing more than a job description and the magic of Storykit's AI.

When it comes to recruitment specifically, Storykit offers four specialized AI templates, which means it can take your job description and transform it into videos using three unique angles. Now you have engaging content to market your job opening.

Want to create all three in just one go? Simply input the URL and utilize the multi-create functionality. With just one click, you can create all three videos at once. Check them out below.

→ Storykit's text-to-video AI is free to start using now.

AI video template 1: Double list ad

This recruitment video lists the requirements and skills needed – and the benefits of the position. It’s an information-dense format but relatively light in its presentation.

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AI video template 2: Short position focus

This short recruitment video focuses on the characteristics of the position and makes it into an easy-to-digest question-based format. Short and effective.
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AI video template 3: Short applicant focus

This short recruitment video focuses on the applicant’s needs and wants and tries to address them directly with a question and three statements. Short, sweet, and nice to mix with other formats.

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Concluding thoughts...

Today, even recruiters can step into the world of professional video creation without any special skills. So, why not take the leap and discover how easy it is to create engaging visual content for your brand and enhance your recruitment process just by turning text into polished videos.