What most marketers don’t realize is that all the ideas they need are already at their fingertips.

Your company has a goldmine of written content—just waiting to be transformed into impactful videos for social media.

Jonna Ekman, Marketing Director at Storykit, explains: 

‍"Starting with a blank slate can be daunting, leaving you wondering, 'What do I do now?'. Having something to build upon not only makes initiating projects easier but also helps maintain momentum."

So, where should you start?

Here are some of the easiest and most overlooked content pieces you can turn into winning social media videos:

• Webpages
• ‍Customer case studies
• ‍Blog posts
• ‍Social media posts
• ‍Newsletters
• ‍Webinars
  

Your written content is already brimming with potential—you just need to view it through a new lens.

By turning these overlooked assets into compelling videos, you can amplify your reach, boost engagement, and create a consistent, impactful social presence.

How to turn your content into videos in a click

Repurposing your content into videos has never been easier—especially with tools like Storykit. With just a click (or nearly so), you can transform your existing content into engaging video formats.

At the heart of Storykit’s magic are Creators, our AI-powered video templates.

Here’s how they work:

1. Input your content
   Simply paste a link into the tool or copy and paste your text directly.
2. Choose your video style
   Decide what kind of story you want to tell. For instance, if you’re repurposing a blog article, you might select options like "Simple Trailer" or "Three Takeaways".
3. Let AI do the heavy lifting
   The AI will transform your content into a polished, ready-to-go video. You can always tweak assets or edit the script if needed, but most of the hard work is already done for you.

Why it’s a game-changer‍

Your pre-existing text content is not only on-brand, but also pre-approved, streamlining the process by eliminating bottlenecks and the need for additional approvals.

Even better, the look of the video is automatically aligned with your brand identity. It’s baked in, so you can trust it will always look professional and on-point.

22 video examples repurposed from our existing content

To demonstrate the ease of crafting videos from existing content, we've done the legwork for you.

We used our own content to create LOTS of video ideas, enough to enrich your content calendar for the next month, two months, or three months (depending on how often you post).

Check them out and replicate them with your own content!

Website → videos

Many websites have the potential to be transformed into great videos. To illustrate the possibilities, we repurposed text from five of our web pages and created unique videos for each. And that’s just scratching the surface—each page holds countless opportunities to create even more engaging videos.

1. Homepage

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2. About us

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3. Why Storykit

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4. Product overview

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5. Price plans

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Blog → videos

We truly believe your blog is a goldmine of video content ideas, yet blog posts are often under-distributed and don’t get the attention they deserve. Blogs are crafted to be read, but getting people to actually engage with them can be a challenge. Turning key points from your blog into videos not only amplifies your reach but also ensures your valuable insights are seen and shared.

To demonstrate, we took one blog post and created five unique videos—helping us spread our knowledge and spark greater interest in our content.

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→Blog example: Steal this hack to turn your articles into videos that get 5x the reach

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1. Craft a teaser using your article’s headline

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2. Develop a video highlighting key takeaways

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3. Create a brief summary video from the article

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4. Convert an article into a video format

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5. Extract ”How-to” angles from your blog to craft stories

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Case studies → videos

Case studies and social proof are some of the strongest tools any brand can leverage! Whether you’re sharing a full summary, a powerful quote, key takeaways, or even just the name of the company, you simply can’t go wrong. To showcase this, we created four unique videos from a single case study—each highlighting different aspects of the story.

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→Case study example: How Listgrove gained 20,000 followers in a year on LinkedIn with video.

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1. Challenge, solution, results video 

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2. Quote video 

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3. Strong hook video

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4. Full case study summary video

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Newsletter → videos

Don’t limit your newsletter to just your current subscribers. Transform it into engaging videos that can be shared widely across social media and other platforms, not only to expand its reach but also to attract new subscribers. To show how effective this can be, we took one of our newsletters and created three distinct videos to amplify its impact and grow our audience.

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→Newsletter example: How to grow your newsletter subscribers

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1. Newsletter teaser

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2. Newsletter summary

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3. Newsletter trailer

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Want to learn how to make videos just like these yourself? Explore our webinar, 'Give your content a second life using video', featured below.

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Never feel stuck for content ideas again

Nearly all of these videos were created simply by copying and pasting text from existing sources directly into Storykit text to video AI. With countless approaches to video creation, leveraging AI to transform your existing content is a game-changer.

It’s an effortless way to unlock a steady stream of fresh, engaging ideas.

Curious to see how you can do it too? Reach out, and we’ll show you how to make it happen with Storykit.

1. Among the content you’re already publishing

Do you have a blog?

Do you write press releases?

Do you create informative texts?

Manuals?

All of these can be made into videos. That’s why you should look at your own website, blog, or press releases, and imagine that you are looking at a gold mine. Then you’re ready to go!

Need proof? Here are 22 examples of how you can repurpose your existing content for social media.

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→ Try it out now with our free text-to-video generator

2. Among your colleagues and stuff happening at the company 

You might begin to wonder: is anyone even interested in us? Let’s remember that everyone loves to get behind the scenes.

You want to hear about the people.

The problems.

The solutions.

The benefits.

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Here are some employer branding video examples to help show the types of stories that you could be telling.

3. Among your customers

Making a customer case is naturally a given for most people. Showing off your customers is one of the best advertising tricks you can use for your products and services, so whenever there is the slightest reason to show off customers and tell their stories – do it. 

We create multiple videos for every one of our customer cases. You can check them out on our LinkedIn feed or in the right-hand corner of all of our case studies.

4. Behind your “why” and the feeling you want your audience to have

When it comes to the company's vision and mission, you often talk about the feeling you want your audience to have. What subjects could you discuss that reinforce this?

5. Among what the competition is talking about

Copying the message of the competition straight off is, of course, never a good idea. But letting yourself become inspired by the stories the competition is telling can give you great ideas.

What do they see that you have missed?

Which subjects does their audience love?

How do they formulate their problems and solutions? 

6. Among what your audiences are talking about

If you only want to follow one piece of advice, follow this one.

What are the audience's biggest challenges right now?

What keeps them awake at night?

What are they dreaming of?

That’s where you’ll find your stories.

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Posting a lot and sharing engaging written content, along with stock images and screenshots, is essential for growing your brand's presence on social media.

However, incorporating real, candid insights and experiences from the people who shape your brand can add a layer of authenticity.

And this isn’t just our opinion. It’s no secret that many successful companies on social media enhance their feeds with videos featuring actual people, alongside their core content types.

Are you ready to elevate your brand in a similar way? Keep reading to learn how.

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Making a mark with real faces on social media: The new era of thought leadership

In the fast-paced realm of business, platforms like LinkedIn and Facebook are more than networking sites—they're hubs for professionals seeking to elevate their careers and streamline their workflows. 

The quest for valuable content has users digging for gold through the feeds—searching for insights from trusted brands and thought leaders, along with practical tools that promise career advancement and enhanced efficiency.

While traditional content forms like articles, PDFs, and ebooks are the base of your strategy, there's something uniquely compelling about real, face-to-face thought leadership content. 

In fact, according to LinkedIn, video content gets 5x more reach, and live video gets 24x more engagement compared to other types of content. This suggests that showcasing real individuals associated with your brand could significantly enhance the efficacy of your marketing efforts, as people tend to connect more deeply with other people rather than with corporate messaging alone.

For example, here are two companies we've discovered on social media that are enhancing their feeds with added authenticity.

1. Refine Labs

Refine Labs' LinkedIn feed has a variety of videos that showcase team members sharing nuggets of knowledge. These snippets, often derived from longer webinars or podcasts, are perfect for on-the-go consumption. With a following of over 40K, it is clear that many professionals like this genuine, human touch that they have added to their brand image.

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2.Chili Piper

Similarly, Chili Piper utilizes the expertise and unique personalities of their team members to build trust and credibility with their 66K+ followers. By sharing short clips where team members provide valuable insights about their products or effective strategies for their target audience, Chili Piper creates a more personal connection. This method highlights a key understanding: people form more genuine connections with individuals rather than with faceless corporate brands.

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What makes content featuring real people so effective on social media?

So, what makes these "face-first" formats so compelling? They come with a twofold advantage:

• Depth and authority: These formats allow thought leaders to explore topics thoroughly, showcasing their knowledge and establishing their authority in their respective fields. It's one thing to read an expert's opinion; it's another to see and hear them dissect complex issues, share insights, and provide actionable advice in real-time.

• Personal connection: Featuring real faces goes beyond mere knowledge-sharing; it creates a genuine connection with the audience. When viewers can see the person behind the insights, it adds a layer of authenticity, relatability and trust that written content alone cannot achieve. This personal touch fosters a deeper resonance with the audience, making the message more impactful and memorable. 

How to create videos that feature real faces

Now comes the fun part. Watching videos with real people is always inspiring, but creating them might seem daunting. Where do you even start?

Fortunately, we're here to simplify the process for you by introducing two effective methods for creating engaging videos with real people for social media using Storykit. Regardless of your comfort level with video, there's a strategy that can work for you.

1. Talking head videos

Talking head videos, like the ones we've showcased above, are incredibly effective for boosting engagement, especially on professional networks like LinkedIn. These videos, featuring direct-to-camera dialogue, are a powerful way to humanize your brand and connect with your audience.

Many professionals create these videos using snippets from webinars or podcasts or by recording brief personal statements. While capturing the footage is straightforward, the real challenge is turning them into more engaging clips for social media. Tasks like accurate transcribing, intros, outros, and layover graphics are essential but can be challenging without editing experience.

That's where Storykit comes in. We make all this easy.

Example: Here is an example of a talking head video our Community Manager, Heidi Bordal, made to promote our webinar series.

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2. Silent interviews

For times when you lack talking-head footage or when team members are camera-shy, we have a creative solution: silent interviews. This technique, a favorite at Storykit, is ideal for presenting genuine personas without the need for them to speak on camera.

Consider the scenario where someone, like your CEO, shares a remarkable insight but is reluctant to appear on video or social media. Silent interviews are the perfect workaround. 

You can film them in natural, unguarded moments and overlay the video with their meaningful quotes. For example, here we captured our CEO engaging in a casual conversation about poetry and we complemented it with a profound quote to make content that is authentic yet insightful.

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Alternatively, if you're aiming to share key takeaways from a webinar without delving into complex editing, simply place a relevant webinar clip as the background and overlay it with the key quotes spoken during the session. This eliminates concerns about subtitling, syncing, or audio quality.

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The silent interview format is versatile, suited for any situation where individuals prefer not to be on camera or when you want to capture candid moments without the pressure of a traditional interview setup.

Further reading: Create stress-free thought leadership videos: The power of silent interviews

Don’t be afraid to show your human side

By integrating real faces and stories into your social media strategy, you not only enhance your brand's narrative but also fosters a deeper, more meaningful connection with your audience. Embracing authenticity resonates strongly with today's consumers, and harnessing the compelling power of video allows you to authentically bring your brand's essence to life.