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Swedish text-to-video tool Storykit has paved the way for efficient video creation for enterprises worldwide for years. With the launch of the Storykit API, they're eliminating the need to log in to to create videos.

– With the Storykit API, we're helping large companies enable every employee to create videos from the tools they’re already working in, says Peder Bonnier, CEO at Storykit.

Using the API, Storykit's video capabilities can be integrated into whatever platform the company is already using, such as a CMS, ATS, or even tools like Slack. 

This solution is a bullseye for the Swedish local media group NTM and its 18 local news outlets, reaching over 700.000 Swedes daily. To engage existing subscribers and attract new ones, publishing video is essential, both on social media and on their local news sites. 

However, having their video team create videos at the scale needed was a struggle, and teaching all 320 reporters how to produce videos was never an option. Using the Storykit API to build video creation into their publishing system has transformed everything.

– Integrating Storykit’s functionality into our publishing tool has eliminated all thresholds for journalists to create videos. It's amazing – there's no way the editorial teams could produce such a large volume of videos manually, says Jörgen Bröms, AI Strategy & Editorial Developer at NTM.

By setting clear rules in the system, NTM controls every detail of the output, from the script to how the video looks. 

– We're building a tailor-made video machine for every company we partner with; that's how far we can push the customization of the output, says Fredrik Strömberg, CPO and founder of Storykit.

The Storykit integration is gradually released to all 320 reporters within NTM.

– The time saved, and the simplicity is groundbreaking. This enables all our reporters to create video at scale, says Jörgen Bröms.

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See how Storykit's API works for NTM here: 

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For media inquiries (interviews, video, photos), please contact:

Jonna Ekman, Communications Director, Storykit

jonna.ekman@storykit.io

+46 701 62 23 82

NTM, one of Sweden’s largest local media groups, is a great example of how automation is transforming news distribution. By integrating Storykit’s automated video creation tool, NTM has empowered 320 of its reporters to create videos with just a few clicks—drastically simplifying the process while ensuring their content reaches the right audiences quickly.

Here are three key reasons why NTM’s approach to automated video creation is setting an example for the future of journalism.

1. Saving time and letting reporters focus on what matters

In fast-paced newsrooms, time is always tight. Reporters need to deliver stories quickly, and traditional video production can slow things down. NTM solved this problem by integrating Storykit’s API directly into their publishing system, allowing reporters to create videos in just a few clicks.

"The time savings and simplicity are the biggest drivers of the project," explains Jörgen Bröms, AI Strategy & Editorial Developer at NTM. "There’s no way the editorial teams could produce such a large volume of videos if all the work had to be done manually."

By streamlining the process, reporters can distribute more content across platforms without getting bogged down in production tasks, freeing them up to focus on core reporting duties.

2. Reaching more people with video content

In today’s media landscape, video is a key driver of audience engagement, especially on social platforms. For news organizations like NTM, producing and distributing video content helps them attract new viewers while keeping existing readers engaged.

With automation, NTM can efficiently produce and distribute a large volume of video content. During a test phase, one of their news titles was transformed into over 150 videos in just a few months, helping them meet and exceed viewership goals.

"We believe these short video summaries appeal to a younger audience," says Bröms. "We want them to spark curiosity and get non-subscribers interested in our content."

Automating video creation allows NTM to keep up with the growing demand for video content and distribute it effectively across various channels to reach more people.

3. Maintaining control over the output

Many might think that automating video production means losing control over the final product. However, NTM and Storykit have ensured the automated system produces videos that meet NTM's standards. 

"Even though the video creation is automated, we control every detail of the output, from how the script should be written to how the video should look," says Bröms.

This setup allows reporters to generate high-quality videos quickly while still being able to review and fine-tune them when necessary. Automation, in this case, enhances efficiency without sacrificing editorial control or quality.

Leading the way in newsroom automation

NTM’s use of automated video creation with Storykit isn’t just a smart technology upgrade—it’s a strategic move that saves time, boosts audience engagement, and allows for faster, more effective content distribution. 

As more newsrooms look to automation to keep up with the demands of the digital age, NTM’s approach offers valuable real-world insights on how to do it successfully.

To learn more about NTM’s automation journey and the results they’ve achieved, check out the full case study here.

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See how NTM works with automated video here: 

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Join our upcoming webinar: Overperform on social media: Copy our proven tactics

• Date: Thursday, February 6th
• ‍Time: 11:00 AM (CEST)

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And no, we did not just make these up.

This is real feedback we've received from our customers about why they love producing videos in bulk — essentially, generating multiple videos at once.

It’s not just a trend—it’s a smart, scalable strategy. 

Let’s dive into the reasons.

1. More video content is essential for social media.

The simple truth is: if you want to succeed on social, you need to keep your feed active with fresh content.

This applies to any form of media—whether it's advertising in a magazine or running TV commercials.

You can't place an ad in a magazine twice or air a TV spot three times and expect your message to stick.

Consistency is key.

Creating videos in bulk allows you to maintain a steady flow of posts.

Regular content is key to staying visible and relevant, and bulk video creation helps you meet that demand without scrambling at the last minute.

“The total number of views from multiple videos is more impactful than one powerful video, and with Storykit, I can create them in bulk."

-Agnes Asplund, CSM / Content Manager at Waybler

2. Faster turnaround to the output you need

Whether you’re aiming for a very specific, creative video or just experimenting, the creative process can be unpredictable—sometimes quick, but often long and tedious. 

What we’ve found with customers is that when they create multiple videos in bulk, they can refine their ideas faster.

By producing multiple versions, you get the chance to explore different directions quickly and identify what works best, saving you time and frustration.

“Having the AI features in the interface in Storykit can help you save even more time, especially if you don’t know where to start.”

-Per Almegård, Digital Editor at MIS

3. Tailored content for multiple platforms

If you’re active across several platforms, you already know that you can’t always just copy-paste the same content everywhere. Bulk video creation gives you the flexibility to tailor content for each platform.

For example, you might produce a longer, more in-depth video for LinkedIn, while creating shorter teaser clips for Facebook or X (previously Twitter). 

By producing everything in one go, you can have multiple formats ready for whatever platform you’re posting too and also have them in the right dimensions.

“We mainly use platforms like Meta, Facebook, Instagram, and TikTok for recruitment, targeting students on summer break. Storykit allows us to create three unique videos at one time and easily export videos with the right dimensions for each platform in one click.”

-Petra Almert, Employer Branding Specialist at PostNord

4. Reach global audiences with multi-language videos

If you’re a global brand, this one’s a no-brainer. You’re likely serving customers from different regions, and bulk video production allows you to efficiently create videos in multiple languages.

This lets you connect with your diverse audience more effectively while maintaining brand consistency across different markets.

“In one year we created 119 videos in 17 languages saving us a significant amount of time and money.”

-Dominika Dzielak, Content Manager at Aspia, previously Group Content Strategist at Dun & Bradstreet

Become a video-generating powerhouse

Creating videos in bulk might sound like a daunting task, but with the right tools and approach, it can be a game-changer for your marketing strategy.

At Storykit, we simplify this process by customizing the tool to meet your needs 

With just one piece of text, you can generate a wide variety of videos tailored to your audience and platforms. It's all about efficiency and getting the output you want—without the hassle. One text in, many videos out.