Marketing Strategy
This bank is using video for everything... seriously?January 24, 2025
November 14, 2024
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Traditionally associated with formal documents, complex numbers, and strict communication, BKS Bank in Austria is redefining the stereotype. Through a groundbreaking approach to video, BKS Bank demonstrates that video isn’t just for tech companies or lifestyle brands—it’s a powerful tool for every business.
Here’s how they’re using video to transform their operations and why all industries should take note.
Video is the language of today’s world. People are consuming video content at unprecedented rates, and it’s not just a trend for consumer brands trying to lock in customers. People want video for all types of information—from marketing and entertainment to education, news, and corporate updates.
Why?
Visual content is processed by the human brain 60,000 times faster than text, making it easier to understand and remember. We’re naturally drawn to it, and studies show that a majority of consumers prefer watching a short video to learn about a product or service rather than reading about it.
Essentially, video taps into our natural preference for visual information, delivering messages quickly, memorably, and in a way that resonates.
BKS Bank’s journey into video began with a need to communicate more effectively, both with customers and within the organization.
“Our social media manager was the first to push for more videos on platforms like Instagram and Facebook,” shares Marion Jester, previous Head of Communications, PR, and Strategy. “Videos were becoming more popular than photos and delivered better conversion rates.”
On the internal side, BKS Bank faced the challenge of getting important information out to employees in a way that didn’t overwhelm them. As a bank, they have a lot of complex, regulated content that needs to be communicated efficiently, and video turned out to be a perfect fit for that, too.
What started as a way to simplify communication has now grown into so much more. Here are just a few ways BKS Bank uses video today:
To position itself as an employer of choice, BKS Bank uses video to give potential recruits an inside look at the company culture. These videos are instrumental in showing BKS Bank’s character and values—a powerful tool for talent acquisition.
BKS Bank leverages video to promote new products, making it easy for audiences to understand and engage with their offerings. Short, engaging clips ensure that products are showcased effectively and memorably on social media.
With operations across six countries, BKS Bank customizes videos to appeal to various markets, even translating content into multiple languages. This localization allows BKS to connect more authentically with customers in each region.
Videos have become a key channel for delivering company updates and financial reports, making complex information more accessible to a broader audience. For stakeholders and customers alike, these videos simplify important news and insights.
Marion Jester, Head of Communications, PR, and Strategy at BKS Bank, shares, “My team uses video for everything. I honestly don’t think we could live without it anymore.”
Implementing video on such a large scale wasn’t easy at first. Marion’s team faced slow, costly production that relied on outside agencies, making it hard to keep up with the growing demand for content. In a typical year, they could only produce a handful of videos.
But everything changed when they discovered the potential of text-based videos.
“Originally, I thought we’d need to hire someone to train our team to use Adobe Premiere,” Marion explains. “Then I had a 30-minute demo with Storykit and realized that this text-based approach was exactly what we needed.”
With Storykit’s platform, Marion’s team gained the ability to create brand safe videos quickly, easily, and in-house—no specialized software or intensive training required. The tool’s simple, customizable features allowed them to produce video content on demand.
“Text-based videos are not only easy to create,” Marion adds, “they’re also much easier to consume if you’re sitting on a bus or waiting for someone. Plus, they’re short and hook viewers right from the start.”
→ Read the full case study here to learn more about BKS Bank's video transformation.
After fully adopting a video-first approach, BKS Bank saw results both internally and externally. Internally, video updates allowed employees to stay informed without feeling overwhelmed by documents.
Externally, video content on social media helped increase engagement and conversion rates, with videos outperforming traditional posts.
“Our social media team keeps telling us to continue to make more videos that they can use because people love them and they are seeing a better results,” Marion notes.
BKS Bank’s story showcases that video isn’t just a nice-to-have—it’s essential. Whether you’re in banking, retail, healthcare, or manufacturing, video is a transformative tool for connecting with audiences, simplifying communication, and creating memorable experiences.
In a world that craves visual content, video allows any business to stay relevant and engaging.
For companies looking to explore video, the process doesn’t have to be complicated or costly. Platforms like Storykit make it simple for teams to create impactful, on-brand videos without requiring specialized skills.
By adopting a tool that streamlines video production, any organization can start reaping the benefits that BKS Bank has found with their video-first approach.
So, if you’re ready to see what video can do for your industry, reach out and schedule a meeting with one of our experts.
Marketing Strategy
Can video automation streamline recruitment? This postal company says yesJanuary 24, 2025
October 31, 2024
Recruitment at scale can be a huge challenge for large companies like PostNord, who need to attract a lot of talent, all the time, for diverse roles across regions.
With video automation, they’ve transformed their hiring approach, making content creation easier, strengthening brand consistency, and reaching candidates more effectively. Keep reading to see how PostNord achieved this shift—and what it could mean for your recruitment strategy.
PostNord, a leading force in Nordic logistics, operates within a fast-paced industry that demands large-scale hiring. During the summer alone, they recruit over 1,000 employees across a wide range of positions.
Video has proven to be one of the best ways to attract candidates, offering significantly higher engagement than static images or text-based job descriptions.
However, for large organizations like PostNord, manually creating this volume of professional video content isn’t just time-consuming—it’s practically impossible.
This is where video automation transformed PostNord’s approach. With an automated video creation process, they could produce branded, role-specific videos efficiently and consistently.
Instead of relying on static images or text-heavy job descriptions, PostNord now shares dynamic, tailored videos across social media and other platforms, building a recognizable brand that easily captures candidates' attention.
For many HR teams, especially in large companies, recruitment often takes a backseat to marketing when it comes to content creation resources.
Approval processes can be lengthy, with bottlenecks around brand guidelines—an issue that doesn’t align well with recruitment’s need for quick turnarounds. When a new role opens, there’s often no time to wait; content needs to go live immediately.
With video automation, however, content outputs are essentially preapproved.
By setting up custom brand rules and templates, PostNord ensures every video is on-brand, eliminating delays and empowering decentralized content creation.
Teams across regions can produce consistent, high-quality recruitment videos independently, without waiting on central approvals.
Petra Almert, Employer Branding Specialist, says:
“This approach has made it simple to ensure all content is on-brand, without needing approval from our brand manager or constant revisions,” says Petra Almert.
Having a strong, recognizable employer brand is crucial for effective recruitment, especially for large companies competing for talent across diverse roles and regions.
For PostNord, video automation has enabled them to consistently incorporate brand-specific elements—such as unique transitions, shapes, and styling—that reflect their identity in every piece of recruitment content.
Here is an example of one of their recruitment videos featuring custom-branded elements:
This consistent visual approach strengthens their brand, enhancing their presence across social media.
Petra emphasizes the impact:
“The ability to tailor the design so closely to our visual identity is incredible. It's amazing that we have been able to achieve this. Not only does this help us attract better candidates; it also raises our profile as a vibrant place to work. The tool’s flexibility means we can quickly produce content tailored to each recruitment effort, increasing our visibility.”
Further reading: What is process automation for video? A perspective from Peder Bonnier, CEO and co-founder of Storykit
So, how is PostNord able to automate its entire video creation process? The answer is Storykit, a video automation platform designed to put your video creation on autopilot.
Here’s how it works: they input a job ad, and Storykit’ text to video ai quickly generates an on-brand video, pre-sized and formatted for all necessary platforms.
The magic lies in custom brand rules and AI-driven templates, ensuring that each video not only aligns with PostNord’s visual identity but also reflects the narratives and messages they want to convey.
This customization allows them to tailor content to specific roles while consistently delivering on-brand storytelling across every platform.
Petra Almert explains, “For me, the ability to quickly produce videos tailored for specific roles, whether it’s a driver in northern Sweden or a warehouse worker in the south, is invaluable.”
Another essential feature is multi-output functionality, allowing the team to create a full set of videos in one go, ready for LinkedIn, TikTok, or office screens.
“Storykit allows us to create multiple unique videos at once and easily export them with the right dimensions for each of our platforms with one click,” Petra adds.
Previously, PostNord’s recruitment campaigns involved more labor-intensive processes, which made it difficult to produce content at the required speed or scale.
Now, with automation in place, they can produce tailored recruitment videos at the click of a button, freeing up resources and allowing their teams to focus on strategic planning rather than repetitive content creation tasks.
The results speak for themselves: in a single month, PostNord produced over 40 recruitment ads across various channels, a feat that would have been unachievable without automation.
Not only does this increased output allow them to keep up with high recruitment demand, but it also boosts brand visibility, positioning PostNord as a top employer among both active and passive job seekers.
For large companies like PostNord, video automation represents the future of recruitment. It allows them to meet high-volume hiring demands without compromising the quality or consistency of their employer brand.
As more organizations recognize the potential of video automation, we’re likely to see its adoption grow across industries. For now, PostNord’s success showcases just how powerful this approach can be, setting a new standard for recruitment in high-demand, high-turnover industries. Ready to see what automated video workflows can do for your hiring needs? Reach out to our team to learn more.
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Marketing Strategy
What is decentralized content creation? A perspective from Jonna EkmanJanuary 24, 2025
October 17, 2024
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To answer these questions, I sat down with Jonna Ekman, Communications Director at Storykit—someone who’s passionate about both letting go of control and keeping everything on-brand.
Here, I’ll share her answers to why decentralized content creation is not only possible but necessary and why video has become the ultimate format for making it all happen.
At its heart, decentralized content creation is about empowering more people, departments, and teams across an organization to take ownership of storytelling and content creation.
Instead of relying on a marketing team—or worse, an expensive external agency—to handle every single piece of content, you distribute that responsibility. You give your people the tools, guidelines, and trust to create, all while ensuring they stay on brand.
"Decentralized content creation is about removing bottlenecks," Jonna explains. "When you empower your whole team to create content, you not only get more of it, but you also get content that’s more relevant, timely, and authentic."
This shift doesn't mean losing control or letting chaos reign. Jonna emphasizes that with the right tools and frameworks, companies can maintain consistency while speeding up content production.
The answer is simple: scale and speed.
Content is the fuel that drives brand awareness, customer engagement, and sales. And different departments—like recruitment, sales, and customer service—have their own important messages that need to be shared through marketing channels.
But with marketing teams already overwhelmed by their own workload, it’s impossible for them to handle all the content demands coming from every corner of the business.
By empowering each department to create the content it needs, when it needs it, and then feeding it to the team responsible for distribution, you streamline the process. This way, each team maintains control over its messaging, and the marketing team can focus on distributing content—not creating it.
"Your marketing team shouldn’t be the bottleneck," Jonna explains. "Each department has its own stories to tell, and it’s much more effective if the experts in those areas deliver those messages themselves."
Here’s why it works:
When it comes to empowering more people in your organization to create content, why focus on video as the format of choice?
There are two key reasons.
For example, studies show that video content is more engaging, has higher retention rates, and outperforms other formats in terms of capturing attention. On platforms like LinkedIn, video posts generate 5x more engagement than text-based posts.
In the past, video creation was one of the most time-consuming and difficult tasks and would often require special skill sets and professional teams.
But now, Jonna says, "When you create video in a tool like Storykit, it becomes the simplest, fastest, and most on-brand way to enable content creation.”
The key to this simplicity is repurposing.
Employees no longer need to create content from scratch—they just need to repackage the messages they already have in a more engaging format.
Whether it’s content from a sales deck, your company website, or recruitment materials, video helps to distribute those messages more effectively.
“In Storykit, we’ve automated almost all of the production process,” Jonna explains. “All you need to know is what content you want to turn into a video, and you can do it in just a few clicks. It’s almost as simple as pressing a button.”
Being a "brand police" and constantly requiring back-and-forth revisions defeats the purpose of empowering teams to create content, but of course, letting go of control can be scary and hard.
“It’s natural to feel uneasy about relinquishing control over the brand,” Jonna explains.
“As marketers, we’re used to being gatekeepers. But instead of overseeing every single piece, our focus should shift toward setting up clear guardrails and workflows that allow others to contribute effectively so you don’t have to micromanage every detail.”
Of course, these guardrails start with having the right fonts, colors, and logos as the foundation of your brand. But it’s more than just visuals. "It’s also about the messages you share and how you deliver them,” says Jonna.
This is why having the right tools in place is crucial, and why Storykit is so effective.
Not only does Storykit lock in your visual style, but it also ensures that your messages are communicated consistently—especially when your approach relies on repurposing existing content.
Employees can easily take approved materials, such as sales decks, blog posts, or job ads, and transform them into engaging, on-brand video.
“Instead of policing content creators, you enable them,” Jonna emphasizes. “Give them the structure, but let them tell the stories. It’s a mindset shift: instead of thinking, ‘What will go wrong if everyone creates content?’ start thinking, ‘What opportunities will we unlock if we do?’”
And remember, it won’t happen overnight. Start small, maybe with one department, and refine the process as you go.
Decentralizing content creation also helps you reduce reliance on pricey external agencies.
"Agency production is great for big campaigns, but it doesn’t scale for day-to-day content needs," Jonna points out. "With decentralized video creation, you can have fresh, relevant content constantly, without breaking the bank."
By empowering your teams to create content internally, you save time and money, and you maintain greater control over your brand’s message.
In today’s content-driven world, the brands that can produce at scale—and still remain authentic—are the ones winning.
Jonna sums it up: “Decentralization doesn’t mean losing control. It means gaining more voices, more content, and more opportunities to connect with your audience. And video is the perfect format to make that happen—accessible, engaging, and scalable.”
The future of content creation isn’t about fewer people controlling the narrative. It’s about empowering everyone in your company to share their part of the story. And with the right tools and mindset, that future is already here.
Transform your ordinary information into extraordinary stories. With Storykit everything can be a video.
Skip the brand guidelines guesswork. Cut straight to stunning video that’s automatically on-brand for smooth approvals and faster publishing.
With Storykit anyone in your company (including you) can make scroll-stopping, professional video content.
