Diving into corporate video production can be a bit intimidating. Whether you’re already working with an agency or have an in-house team, the process can sometimes feel like a lot to manage.
Maybe you’re searching for a smoother workflow or just a better way to get things done.
The good news? You’re not alone.
In this guide, we’re here to give you the full scoop on corporate video production for 2024. From understanding the basics to exploring more efficient ways to create great content, we’ll share insights that will make the whole process easier.
What is corporate video production?
Corporate video production is the process of creating professional video content specifically designed for businesses or organizations. It involves everything from planning and filming to editing and post-production.
What is a corporate video?
There is not a single definition for a corporate video, since a corporate video can serve a variety of purposes, such as conveying specific messages, promoting products or services, showcasing company culture, delivering training, and supporting other communication goals.
Why do videos matter for your business?
People prefer video. It’s as simple as that. In today’s fast-paced digital world, where attention spans are short, video content helps you stand out and grab your audience’s attention.
Internally, videos make it easy to keep your team informed, whether it’s for updates, training, or celebrating wins. They help everyone stay connected and aligned.
Externally, videos give potential customers and partners an inside look at your business. Whether you’re showcasing products or telling your brand’s story, videos help build trust and inspire people to take action
Don’t believe us, here are a few facts to back it up:
- 96% of people turn to videos to learn about a product or service.
- 66% of consumers find short-form videos to be the most engaging type of content on social media.
- Viewers retain 95% or a message when they watch it in a video, compared to 10% when reading it in text.
Case Study: How BKS Bank embraced video for every communication need
BKS Bank, a well-established institution headquartered in Austria with over 1,100 employees across six countries, has embraced video as an essential part of its communication strategy. Facing growing demand for video content both internally and externally, BKS Bank turned to Storykit for a solution. They now use video for everything—from employer branding and product marketing to corporate social responsibility and even fun holiday content.
By using Storykit, BKS Bank was able to significantly streamline its video production process. Previously, they found external video production costly and time-consuming. Now, they can create videos quickly, ensuring brand consistency with minimal effort. The result? A notable increase in engagement on platforms like Facebook, Instagram, and LinkedIn, as well as more effective internal communication with employees.
Marion Jester, Head of Communications at BKS Bank, says, “My team uses video for everything. I honestly don’t think that we could live without it anymore.”
→ Read the full BKS Bank case study here
What is the best way to make a corporate video?
When it comes to creating corporate videos, there’s no one-size-fits-all approach.
Companies want to ensure their videos are high-quality, visually engaging, and a direct reflection of their brand. There are different ways to go about it, depending on your goals, budget, and timeline.
Below, we’ll explore a few common approaches and their costs.
Hiring an external agency
One of the most traditional ways to create a corporate video is by hiring an external agency. These agencies offer end-to-end production services, handling everything from scriptwriting and filming to editing and final delivery.
- Cost: $500 to $10,000 per minute of video content.
- Pros: High production value, professional expertise, full-service experience.
- Cons: Extremely expensive and time-consuming to create, less flexibility during production.
Using professional video editing software
If you have some in-house video skills, you can opt to create your video internally using professional editing software like Adobe Premiere Pro or Final Cut Pro. This approach gives you a lot of creative freedom, but it requires time, skills, and resources to execute.
- Cost: $20 to $300 per month for software, unlimited video creation.
- Pros: Total creative freedom, control over the entire process.
- Cons: Steep learning curve, no built-in branding support, editing skills required, time-consuming.
Using an AI video creation platform
A more modern and efficient option is using an AI video creation platform like Storykit. These platforms allow you to create branded, professional-quality videos quickly without the need for any editing skills. It’s ideal for businesses that want to create high-quality videos quickly and at a lower cost.
- Cost: $0 to $500 per month for unlimited videos.
- Pros: Instant video creation, full branding control, no editing skills required, fast turnaround.
- Cons: Not suited for larger, highly cinematic productions.
9 types of corporate videos you can create
To help you begin your corporate video journey, here are a few examples of the types of videos you can make to spark your imagination.
1. Leadership messages
Videos featuring executives or leaders addressing important topics, announcements, or insights can foster transparency and leadership communication.
2. Testimonial and case study videos
Featuring satisfied customers or clients, these videos provide real-world evidence of your products or services' effectiveness, building trust and credibility.
3. Internal communication videos
Used for sharing company news, updates, or training, these videos keep employees informed, aligned, and engaged.
4. Product/service information videos
These videos showcase how your products work and their key features, helping potential buyers understand their value.
5. Brand storytelling videos
These videos narrate the story behind your brand, its values, mission, and journey. They help build a strong emotional connection with your audience.
6. Company culture videos
Highlight your workplace atmosphere, values, and employee experiences to attract talent and connect with your audience on a personal level.
7. Event highlight videos
Capture the essence of conferences, seminars, workshops, or other events. These videos can be used for promotion, documentation, or sharing insights.
8. Recruitment videos
Showcase your company culture, work environment, and employee experiences to attract potential candidates and enhance recruitment efforts.
9. Content marketing videos
Educate and engage your audience by providing valuable information, insights, or entertainment related to your industry or niche.
See 99 corporate videos to inspire you >
Important factors to consider before creating videos
Before diving into the specifics of creating corporate videos, it’s important to understand some essential best practices. You might have noticed that the examples above are primarily text-based, and that's no accident. Your observation is spot-on!
While it can be tempting to go all out with big-budget productions to get that “wow-factor,” it’s crucial to evaluate whether such an investment truly enhances your message or helps you achieve your goals.
It’s a bit like chasing vanity metrics—something we’ve all been guilty of at one time or another.
The good news? These videos are easy and fast to create and adjust. If something doesn’t resonate with your audience, you can quickly tweak it or try something new, without the high threshold or cost of traditional production. This flexibility allows you to experiment and refine your message as you go, which is typically what most companies need.
Before you start any project, always ask yourself:
- Will this video amplify my message?
- Is the cost justified?
- How frequently will it be utilized?
Best practices for creating effective corporate videos
- Simplicity matters: The most impactful videos zero in on a single focal point. Multiple concise, targeted videos are more effective than attempting to cover everything in a lengthy one.
- Silence speaks volumes: Given that many social media platforms play videos without sound, prioritizing text-based content ensures your message isn't lost.
- Brand consistency counts: When venturing into corporate video production and nurturing brand growth, maintaining a consistent brand image throughout your videos is pivotal.
- You need more than one video: One video alone won’t create lasting magic. To succeed, especially on social media, you need a steady stream of content.
How to produce your own corporate videos
Now, if you want to spend your entire marketing budget on one high-end video, or invest in expensive cameras and software, be my guest. But if you’d rather create 200% more videos with 95% less budget, then the Storykit method is for you.
Follow these steps to get started:
Step 1: Clarify your objectives
At the very start, ask yourself a fundamental question: Who are you making these corporate videos for and what do you want to achieve? Are you looking to attract exceptional talent? Boost brand recognition? Make your products or services clearer to your audience? Or maybe you're aiming to captivate potential investors?
Remember, you're not limited to just one goal. It's likely you have a range of ambitions, but this will help you pinpoint different types of videos that you can be making.
Step 2: Choose your video types
For this example, let's focus on two objectives: recruiting and building your brand. You want to allure top-notch candidates and establish your organization as an appealing workplace.
Start brainstorming a list like this:
- Showcasing the available job positions
- Detailing the responsibilities for each role
- Highlighting the perks of working with your company
- Providing insights into your company's culture
- Introducing your team members
- A message from your CEO
Step 3: Leverage existing resources
Now that you've determined your video goals, gather the resources at your disposal to help you achieve them. Utilize materials like job descriptions, the "About Us" page on your website, employee benefits information, and more.
If your organization already has videos and images, be sure to gather those, too. Don't stress if you don't currently have any—it's perfectly fine. High-quality stock images and photos are more than enough for most videos.
However, if you want to add a personal touch, consider capturing footage using your smartphone in and around your office premises.
You can learn how to do that here: Turn smartphone videos into employer branding content in 3 steps
Step 4: Harness the power of AI
Utilize a platform such as Storykit AI to craft a series of videos using the text resources you gathered.
Simply copy the text from step 3 and paste it into the system. The AI will condense the text into different scripts depending on what you want and create complete videos with stock assets or assets from your personal libraries that you can set up.
If you want to incorporate your own footage, the AI ensures it seamlessly blends for a professional finish, much like the videos shown earlier.
Why choose AI?
- The process is faster, enabling you to generate a multitude of ideas and videos in a short span.
- Your branding remains consistent without requiring manual customization for each video; it's already embedded in the system.
- This applies to the text too – the AI works with the content you provide and doesn't invent things.
- You get more for your money. The time saved and quality that comes out can be replicated.
- No bottlenecks. Anyone in your company can create on-brand corporate video content.
Step 5: Utilize your videos
Distribute the videos across platforms or embed them on your website. Export them in precise dimensions without the need for additional editing.
If you need more information on how to distribute your videos then check out our article here: Distributing 101: Turn one text into an endless stream of posts.
Step 6: Repeat for various concepts
Transform your blog posts into videos that resonate with your target audience using the AI. Convert product descriptions into videos that cater to each stage of the marketing funnel. Capture a quote and pair it with an image of the speaker. Upload a webinar recording and turn the transcription into a video. The possibilities are endless.
Embrace the potential of corporate video production
Corporate video production doesn’t have to be complicated or costly. With tools like Storykit AI, creating professional, impactful videos is easier and more efficient than ever. So, take the leap, streamline your video creation process, and start using the power of video to drive your business forward.
