Promotional videos help you tell your story in a way that sticks. They grab attention fast, explain what you do, and show people why they should care. Whether you’re launching something new, highlighting a campaign, or promoting an event, a good video puts your message front and centre.
And the best part? You don’t need a film crew or a big budget.
Why companies need promotional videos
It’s hard to stand out online. Everyone’s fighting for attention. Video cuts through the noise.
Here’s what a promotional video can do:
- Get more eyes on your product or service
- Make your message easy to understand
- Build trust with your audience
- Drive more traffic, clicks and conversions
Basically, it helps people see your value—and act on it.
What kind of promotional video should you make?
There’s no single “right” format. It depends on what you want to promote.
Here are some common types:
Company video
Tell your brand’s story. Show who you are, what you do, and why it matters.
Product video
Highlight what makes your product great. Show it in action.
Event video
Promote an upcoming event or recap one you've just held.
Whatever the type, the goal is the same: help your audience understand what you're offering—and why they should care.
Agency vs DIY: what’s better?
You could hire an agency. They’ll make you a slick video, no doubt. But here’s the catch: once it’s done, it’s done.
If you need to tweak a word, update a stat, or change a logo—you’ll likely have to go back, wait, and pay more. That’s fine if you only need one evergreen video. But most brands need more than that.
You need flexibility. You need to move fast.
That’s why more marketers are using in-house video production. With tools like Storykit, you can do it all yourself—no editing skills needed.
Just write your script, drop in your assets, and you’ve got a high-quality, on-brand video ready to go.
What matters most in promotional video production?
Here’s what makes or breaks a video:
1. The script
This is everything. Your video needs a clear message. What are you trying to say? What do you want people to do?
Keep it short. Keep it simple. Think about what your audience needs to hear—not just what you want to say.
2. The visuals
Great visuals support the story. You don’t always need product shots or flashy footage. Sometimes a few powerful images—or even just text—can carry the message.
Landscape shots, team photos, screenshots—they all work if they fit the story.
One video isn’t enough
Making just one video for a product or campaign won’t cut it. People need to see your message a few times, in a few ways.
Make a few variations:
- Different lengths (short teaser, longer version)
- Different angles (problem/solution, benefits, testimonials)
- For different platforms (LinkedIn, Instagram, email)
With Storykit, it’s easy to repurpose your script into multiple videos—all with a consistent look and feel.
Tell your story, promote what matters
Promotional video production doesn’t have to be slow or expensive. You just need a good story, the right assets, and the right tool to bring it to life.
Looking to promote a specific marketing initiative, product or event? Video can help you:
- Grab your audience’s attention
- Draw them in to learn more
- Drive lead generation for your brand
Storykit helps you do all that—without needing a production team. Try it for free.
