The Storykit blog

Video is not just engaging—it sparks emotion. And when emotions are triggered, people take action. Whether you want to increase brand awareness, generate leads, or boost sales, video is the most effective medium to get results. Here’s why:

The Numbers Don’t Lie: Video Drives Engagement, Conversions, and Sales

📌 Video is shared 1200% more often than links and text posts combined. (Hootsuite)

📌 86% of companies use video as part of their marketing strategy. (Wyzowl)

📌 72% of consumers prefer video over text when learning about a product or service. (Wyzowl)

📌 97% of marketers say video has helped their audience understand their products or services better. (Wyzowl)

📌 78% of businesses report that video has directly helped them increase sales. (Wyzowl)

📌 84% of marketers say video has helped them generate leads. (Wyzowl)

📌 43% of businesses report that video has reduced the number of support inquiries. (Wyzowl)

📌 86% of marketers have seen an increase in website traffic thanks to video. (Wyzowl)

📌 80% of visitors spend more time on websites that feature video. (Wyzowl)

📌 94% of people have watched an explainer video to learn about a product or service. (Wyzowl)

📌 84% of customers have been convinced to buy a product or service after watching a brand’s video. (Wyzowl)

📌 85% of consumers want to see more videos from brands in the coming year. (Wyzowl)

📌 On Facebook, the average engagement rate for a post is just 0.27%—but with video, it skyrockets to 6.01%. (Social Insider)

Why Your Brand Needs to Invest in Video Marketing

The takeaway? If you’re not leveraging video, you’re leaving money—and engagement—on the table. With video content, you can:

✅ Boost brand awareness – Reach and engage more people than ever before.
✅ Increase conversions – Persuade potential customers more effectively.
✅ Improve SEO – Google prioritizes video content, helping you rank higher.
✅ Enhance customer experience – Educate and inform with ease.
✅ Stay competitive – Consumers expect video content from brands.

Ready to Elevate Your Marketing with Video?

Whether you're creating short-form social media clips, explainer videos, or in-depth product showcases, video is the marketing tool that drives results. Start incorporating video into your strategy today and watch your engagement, conversions, and brand loyalty soar.

(Sources: Hootsuite, Social Insider, Wyzowl, Simply Measured)

91% of businesses use video as a marketing tool in 2024 (Wyzowl). We are certainly not impartial, but there is plenty of proof showing that video is the number one type of content in social media marketing.

For instance:

• Video sparks emotion in a way text doesn’t
• Video is consumed on the platform (which the audience and algorithms love)
• Video is easy to share

Therefore, it’s time to start making loads of videos! 

So, how do you get started with video marketing? Here are 5 video marketing tips to help you become a video superstar today!

5 video marketing tips to set you up for success

1. Find and tell your stories

At Storykit, ​​we often meet organizations that struggle with what stories to tell. But we know that all companies have lots of interesting stories to tell – you just need to know where to look. Here are 6 good places to find your brand stories! 

2. Make loads of videos

No brand has ever grown on social media by posting every once in a while. You must update all the time, and you must be relevant – and frequent. Why? Well, because the platforms decide which content is prioritized and visible.

3. Set the right goals for each video (spoiler alert: it’s not likes)

Likes and comments look great on paper, but it’s important to remember that these measurements don’t help you to reach your goals or to make informed decisions for future strategies. But what should you look at if you shouldn’t look at likes and comments? Let’s find out!  

4. Distribute 4ever 

One mistake many people make is that they view each video as a single occurrence. Remember: your video can be used in lots of different ways. Reusing and optimizing your video for different channels, audiences and markets is incredibly easy if you make them in Storykit. Change your background assets, the words or tonality, and voilà! Now you have even more versions. 

5. Just do it! 

At Storykit we always say: the worst piece of content is the content never made. Social channels are so fast moving and your audience is elusive, so the most important thing for success will always be to keep up when things change. The motto really is “learning by doing”. So start experimenting, learn from your mistakes and have fun! 

And remember, Storykit is with you all the way. Happy video year!  

This article is an extract from our e-book "Tell every story with a video". Download and read the whole thing here! 

If you make videos the old way, where each video is filmed and then edited in complicated programs – you probably don’t have the resources to make lots of versions of your video. If you make video the new way, for example in – yes, you know – Storykit, then video production becomes incredibly simple.

5 ways of making more video out of your video

1) Make video in several aspect ratios

You probably already know that different aspect ratios work better on different channels, for example:

• Youtube: 16x9

• LinkedIn: 1x1

• Stories: 9:16

So when you have made your video, publish it in different video sizes for social media.

2) Customize the video for different platforms

This is not just about which aspect ratio you choose: you might want different tonality or images depending on which platform you publish on. Duplicate your video and make the changes, and voilà! Now you have even more versions.

3) Customize the video for different target audiences

You probably have several target audiences, and they will surely be more attracted to your videos if you make some small adjustments. For example, maybe you want to adapt the imagery depending on the age the of your target groups? It’s simple to make several versions!

4) Make the video for several markets

Do you have audiences in different markets and different languages? If so, it’s super easy to simply duplicate the video and get it translated! This is what the industrial giant SKF does for its 130 markets in Storykit. 

– I make videos here at the head office, send them out to the local offices and say "go translate", says Sarah Larsson Bernhardt, previously Global Social Media Manager at SKF.

5) Reuse old videos

A classic productivity tip is to reuse old material, and of course, this also applies to video. Republish old stuff with new text. Or, even better, make a copy of the old video and freshen it up with some new pictures or a new introduction. Suddenly, you have even more videos!

‍This article is an extract from our e-book "Tell every story with video!". Download and read the whole e-book, here. 

Every video creator sometimes spend far too much time looking for the right images and clips for their videos. At worst, you also spend way too much money on buying assets from photo agencies. A superb trick to saving both time and money while still standing out, is to build your own stock library. 

Of course, many larger companies have in-house photographers who are already working on creating good image and video content, but if your company doesn’t use in-house photographers, you can still create your own stock library without breaking the bank.

If you don’t have the resources to hire a photographer, ask a colleague interested in photography to bring their camera on a sunny day to take photos! The pictures and clips will probably be much more fun to work with than generic images from an image bank.

No matter what alternative you choose, try to capture:

• Still images of all/selected individuals, preferably at different angles.
• Videos of all/selected individuals. It doesn’t have to be advanced. All the volunteers have to do is move a little, laugh or do some other simple activity.
• Video/still images of different situations, preferably where people interact, talk, laugh, have meetings, walk, or do something else.
• Feel free to get some footage of individuals where they talk while looking directly into the camera. Few videos attract the viewers as much as videos where people look straight back at them.
• Do your colleagues like to have fun? Ask them to do something that stands out such as dancing, throwing confetti in the air – you know, the kind of stock photos that make you go "oh, that’s so cliché". These images suddenly become very authentic if they show the people from your own environment.
• Remember to capture something that illustrates the brand. Do you have logos on the computers, the doors, or on nice bags? Let them be seen!

This article is an extract from our e-book "Tell every story with video!". Download and read the whole e-book, here. 

Storykit has almost doubled in 2021, leveraging artificial intelligence to enable companies to create more video than ever before. With the new funding they will accelerate innovation and expansion at an even higher pace.  

“We are thrilled to partner with Expedition Growth Capital to realize the enormous potential of Storykit. Video is the number one format for social channels in 2022 and beyond, and with Storykit any marketer or communicator can leverage the power of video. We’ve experienced colossal growth over the past few years, which reflects the increasing demand for organizations to create video with high quality and flexibility, in an ultra-high tempo. We’re really looking forward to fulfilling the strong market demand for our video creator on a global scale,” said Peder Bonnier, CEO and co-founder of Storykit.

Serving large and medium sized enterprises, Storykit has quickly grown to become the leading video creator in the Nordics, with over $6M in annual recurring revenues, and has recently expanded into several European markets. Key customers include Skandia, Dun & Bradstreet, the City of Stockholm and Lufthansa Systems.

“We have nearly doubled our revenues in the last twelve months, fully on our own cash flow, and are happy to have found yet another partner who is interested in building long lasting, economically viable businesses, without having to compromise on growth. This investment will enable us to further invest in our already market leading product, and expand to more markets and customer segments”, said Peder Bonnier.

Expedition Growth Capital is a $200+ million London-based growth equity fund, focused solely on investing in fast growing and capital efficient B2B software companies in Europe and Israel. This is their first investment in the Nordics.

“Since our first conversations with Storykit in 2020, we have been energised by their commitment to building a company for the long term. This is our first investment in Sweden, and we are delighted to be partnering with such a high quality group of founders and investors”, said Oliver Thomas, Managing Partner of Expedition Growth Capital.

David Olsson, who led the investment and will join Storykit’s board of directors, adds: “Storykit is addressing an increasingly universal corporate and departmental need - to rapidly produce video content that is highly professional, brand aligned, and cost effective. We see enormous potential for the company in the years ahead and look forward to being a supportive partner for the Storykit team.”

Storykit was founded in 2018 by Fredrik Strömberg and Peder Bonnier. By building the complete video creator they aim to enable everyone who can write text to create video. With over 500 customers, and tens of thousands of users all over the world, they are well on their way. For more information, see www.storykit.io

Expedition Growth Capital is a software-specialist growth equity investor, currently investing a $200 million fund. The firm provides growth capital, shareholder liquidity and supportive minority partnership to rapidly growing, capital efficient software companies across Europe and Israel. For more information see www.expedition.capital.

‍This article is an extract from our e-book "How to write winning script for videos on social channels". Download and read the whole e-book here!

1. Kill your darlings

Get to the point, and get rid of everything that’s unnecessary. No script has ever been made worse by being shortened. A common writing tip to get started with your script is to "let the text flow". Write down everything you want to say and everything you want to include in the script. But be prepared that you will have to be harsh with the text once it’s finished.

An advantage for the viewer when watching a video instead of reading a text is that the creator has had to think about it. If you only have 60 seconds, you simply have to make sure to sift through the most important things in what you want to say.

– Every sentence in the script must be so strong that it can stand alone, says Magnus Dahl at KIT says. He usually reworks his script by asking himself: “do I really need to say this?”. – The answer is usually “no”, and you can remove half of the script. 

2. Keep it simple

Do you like to use complex words and expressions? You better don’t do that in your video script.

A classic old copywriter rule is to "write as you speak". Of course, this does not mean that you should fill the text with a lot of "eeeeh", "errrr" or "hmmm", but that you should write so that people understand.

But doesn’t everyone do this? Quite the opposite. Even seasoned writers are sometimes struck by the strange instinct to formulate themselves too awkwardly.

The problem with this is that if you express yourself in a complex way, it’ll be harder for the recipient to understand the message. Instead, do the following:

• Write as if you were explaining the subject to a friend
• Be clear and concise
• Use simple words and short sentences
• Avoid industry jargon and abbreviations that only insiders would understand

3. Change the tempo

No one likes to get through a long text where the tempo is the same all the time. The same goes for your video.

The tempo of a social video is often quite high, simply because you have so little time to say what you want. But even in a 60-second video, it’s generally a good idea to vary your story by changing your tempo.

In Storykit, you can vary the narrative tempo by using different slide types, or by changing the duration of a specific slide. But even when writing your script, you can easily make sure to vary the tempo. You do this, for example, by alternating longer and shorter phrases. In a video, one or two words left alone can have a much greater effect than ten exclamation points.

4. Use active form

Choosing active form ("we launch...") instead of passive form ("is launched...") does a lot for how your video is perceived. The benefits of writing in active form are many:

• It puts your viewer in the moment
• You give the text “life”
• Active form is often clearer and simpler than passive
• The text is perceived as more confident and persuading
• You use fewer words and are more concise
• The text gets a better tempo

5. It's all about "you"

Addressing the reader directly is an effective way to get close to them in your video. For the scriptwriter, it’s always a good exercise to try to turn the script to "you" instead of focusing on "me" or "we" all the time.

What happens, for example, if you are to launch a product while trying to direct the words towards "you"? Well, instead of writing "our platform makes this super quick…" you have to automatically focus on the recipient and maybe instead write "now you no longer need to spend your time on..."

6. Think about the tone

A general tip when writing a script is to have a positive tone. If you use negative expressions or negations, try to replace them with positive ones to make your audience perceive your video in a much nicer way.

Of course, there are brands with a very specific tonality, and there are also occasions, purposes, contexts, and topics that might require a custom tone. But if you have the option: choose to be positive.

7. Include a call to action

Daring to tell the viewer what you want him or her to do is not something you need to be ashamed of in our fast-paced information society. On the contrary, the reader often wants to know what the content really leads too. Can I read more? Download? Buy? Get a demo?

8. Read aloud

When your script is finished: read it aloud to yourself. If you get stuck on something, the viewer will probably do the same. If the tempo feels slow, then the tempo is probably slow in your finished video as well. There is no better way to test your script than to read it.

9. Check with a colleague

The final thing you should do is ask a colleague to read through your script. In addition to proofreading it, you want your colleague to:

• check if there is anything more you can remove
• check if you have deleted too much.

When you have edited too much of your own text, the risk is that it becomes incomprehensible.