So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
September 21, 2022
September 21, 2022
This is an excerpt from the latest Storykit Talks. Want to see the whole thing? Check out, or listen to all of our latest Talks, here!
As long as it needs to be. And no longer. Facebook’s own data agrees with us here: there’s no perfect length, just make your story compelling. Focus on the story rather than the length, and you’ll increase your chances of being viewed. “But that answer doesn't really help because how can you know if you have my viewer's attention?” asks Jonna. Of course, it's always nice to have some guidelines. We often use 10-15 seconds for our bottom-of-funnel ads, and 40-60 seconds for our top-of-funnel storytelling, such as our thought leadership, how-tos, and company news. Experiment with different formats and try to work out what works best for your audience.
When it comes to social media video sizes, the size of the video depends on the platform you're posting on. Typically, if you post on LinkedIn you should go with 1:1 and 4:5. For Facebook aim for 1:1 or 4:5. For Youtube, go with 16:9. And finally, for TikTok, 9:16 is your go to.
We’re not talking 16:9 here – how can you frame your story in a way that stops the scroll and gets viewers hooked on what you’re about to say? Put yourself in their shoes, think about what their needs are, and work from there. Once you know what your audience wants, create formats or templates for your videos – that way, you can optimize for performance and save time, too, telling stories again and again, without starting from scratch.
Using videos as trailers for articles can tell a whole story without telling the whole story, to inspire your audience to want to read more. Create teases of the articles with a clear and direct angle, and you’ll get more clicks.
It’s an oldie but a goldie – and it works well, as your audience knows how much of their time you’ll take upfront (known as a cognitive placeholder). The content itself doesn’t have to feel samey – it can be as lighthearted or serious as you like, from sharing how-to guides to sharing the funniest customer reviews.
If you want to feature employees who are camera-shy, you can do this with Storykit: use images and slides to tell their story in an engaging way, without needing much video at all. That’s the power of templates.
Rather than pushing webinars with a simple static, try using video templates and narrative arcs that you know work to compel your audience to truly want to attend. Always provide value: never take your audience’s attention for granted.
For most companies, viral successes are fun if they happen. But as Jonna says, “As a B2B company, it's not what we strive to do every day. We need to get so much information and education out, and if we want all of those things to become viral successes, we will be so disappointed because it's not going to happen!”.
“If you start with the wrong goal, you’ll produce the wrong content” says Jonna. So focus on the impact of your content: do you want to increase sign-ups, web traffic or educate about a specific topic or feature?
Virality can be great for increasing your reach. So keep your tone on brand and get the timing right – trying and failing is better than not trying at all, and you’ll be reinforcing your stance as a relatable innovator in your niche.
How do you know that your video is a good one? Tie it back to the goals of your content. For example, if you want webinar signups, you might not even care if viewers watched the whole video: it’s not the point of the content.
The golden rule is to usually measure retention: how many people are still there when the video ends? Facebook shows you this, and it’s a harsh truth you should be paying attention to.
Says Jonna, “One of the mistakes that we often see people make is creating a video to do something, and then worrying about the number of likes. We all like the hearts and the smileys and the laughs. But if that's not the goal, maybe you shouldn't care that much, because you’ll start optimizing your video for the wrong thing”.
What we see is that when we share something on LinkedIn, we see that people reached out to us on the back of the content. So you can also look to the qualitative signals, especially for podcasts, but also for videos. You need to dig a bit deeper than the vanity metrics.
Of course you need the clickthrough and the retention. But also are we seeing the right signals from people who are actually consuming our content and are those the right people? Well, that's a sign that you’re doing something right.
Got a question for Storykit on your video content? Drop us an email and we might feature it in a future episode of Storykit Talks!
September 19, 2022
September 19, 2022
Firing out memes before they go stale, reacting to live events and amplifying their colleagues’ posts to turn them into internal influencers — here's how you keep your socials strong, and up to speed, without compromising your brand.
Your authenticity is far more valuable than one viral moment. If you’ve ever caught yourself saying something doesn’t “feel” on brand for you, take a step back and consider why it isn’t resonating. Is the messaging not aligning? Is the tone off? You should be able to clearly illustrate that feeling to everyone in the business.
Go back to basics and rip up your rule book. Your brand guidelines are probably written for a very different era of content marketing, where you’d dust off the guidelines occasionally. Now, when there’s more content to approve more quickly, make sure everyone’s on the same page, even if that page is a live document that’s constantly evolving.
When you know your values, you know where to draw the line. How provocative is your brand willing to be, and what do you stand for? If you know your brand inside out, you’ll be able to align your messaging with trending moments easily. That means your whole team can equip themselves with knowing which bandwagons to jump on, and which are better left to die.
Adopt a slightly different tone for each social channel if you haven’t already, and ask yourself if your tone is restricting you creatively. Meet your audience where they are: people on LinkedIn aren’t looking for the latest riff on celebrity gossip, and people scrolling Stories don’t need to watch a seven-part series on your company culture. Social media is all about having a conversation, and nobody wants to talk to the boring guy in the suit still talking about work at the bar!
The phrase “work smarter, not harder” has never been truer as more assets are needed more often. So expand your content toolkit. Keep your content engaging and on-brand in just a click, and let Storykit take all the hassle out of great content creation by speeding it up. You write the words, we’ll automagically create social-ready videos.
What colours and fonts should you use on Instagram Stories? What sounds are appropriate for Reels and TikToks? What kind of punctuation should you avoid in blog posts? What are some examples of trends that would work for the brand, and which definitely wouldn’t? Illustrate the guide with real-life examples so you’re all singing from the same hymn sheet.
Play with emerging features and platforms to find the right fit for your brand. If you’re trailblazing a trend, you’re subconsciously showing your audience that you’re innovative, and opening doors for new audiences at the same time. It might just pay dividends! Or it might not. As long as you know your parameters, that’s okay too – after all, if no feelings are hurt, then failed efforts on social will all be forgotten with the next scroll.
Keeping your content on brand at scale doesn’t have to be an impossible task. Join Jonna Ekman, Marketing Director at Storykit, and Fredrik Strömberg, our co-founder and CPO, as they discuss keeping your content on-brand and on-message in the latest episode of Storykit Talks Live. Watch the webinar on Youtube, here, or listen to it as a podcast, here.
September 12, 2022
September 12, 2022
If you work in content and are faced with a dizzy sensation every time you open your social apps, you might just be tempted to try and “hack” the algorithm to improve your social performance.
Spoiler alert: you can’t.Truth is, it’s easy to scapegoat the algorithm (and it certainly does play a part). But often it’s because your content isn’t resonating with people. After all, what won’t change is that every content platform wants the same thing: for viewers to stay right where they are.
So here are three ways to improve your content's performance, with practical examples so you can start experimenting.
How can your brand seamlessly slot into the conversation of the day? Reflecting what’s already trending gives your content broader appeal, giving you a stronger chance of cutting through. Not only that; it’s a great way to subtly reinforce that you’re innovative and more forward-thinking than your stale competitors. Social isn’t an exact science.
Before you post, always ask: would I want to engage with this if I saw it on my feed? After all, you’re trying to appeal to your audience’s waning attention span.
Make sure the first line of your captions and first frame of your social posts are scroll-stopping enough to pique interest. You can tell the rest of the story later. For example, you could use a refreshingly human quote rather than a predictable testimonial, use strong imperatives, make a controversial statement and then challenge it or evoke the power of FOMO – think of it like a newspaper headline.
Regardless of algorithm updates, videos already make sense on every social platform, meaning you’ll be able to grab more attention, for longer. Hello, improved engagement rate.
But we know the last thing social teams need is more work.
So what if creating seriously good videos took seriously less time than a graphic? Just pop great text in, and we’ll pop great videos out. See for yourself. You could start enjoying a longer coffee break as soon as tomorrow!
August 26, 2022
August 26, 2022
Only you can truly know what will work best for you. Take a moment to review your calendar and be honest with yourself – what times and days of the week do you feel most productive? When do meetings work for you? When do you get more distracted?
Then, you can compartmentalize your day – setting your tasks in chunks according to how you work best. Audit how long a task takes on average, and block out time in your calendar accordingly. This will help you predict your workload better in future, and keep you free from last-minute meetings so you can focus.
Wearing every hat when producing content can make for a very heavy head – so don’t juggle it all alone! While you might not have the luxury of a massive team for support, you do have powerful machines on your side. You just might not have met them yet.
Here are a few of our favorite tools to keep your day running smoothly:
If you’ve said yes to everything since you joined your team, you might just find yourself swamped with unachievable deadlines (and a caffeine addiction). Don’t say yes to everything – you risk burning out! Make sure your workload is fair for the week ahead, and don’t be afraid to push back on tight deadlines.
You may want to try to implement a “deep focus” day or regular work session, so you can get more out of your working hours.
Make sure you have a really tight process that takes as little admin time as possible by putting together a quick Google Form for new requests, so you get the information you need pre-filled instead of needing to chase for it.
June 20, 2022
June 20, 2022
When it comes to LinkedIn, increasing your reach is key to making a bigger impact and connecting with the right people.
In this article, we'll explain what reach means and show you how Matías Picun was able to expand his reach on LinkedIn by 457% completely organically with just video.
Reach on LinkedIn refers to the total number of unique users who see your content or profile within a specific period. It measures the extent of your visibility and the potential audience you can engage with on the platform.
Increasing your reach means expanding your content's visibility to a larger audience, allowing you to connect with more professionals and increase your influence on LinkedIn.
When our colleague Matías Picun posted 60 (!) videos in 30 days and saw his LinkedIn impressions increase with 457%, we, of course, wanted to know ALL about it.
Matías, how did you come up with this idea?
– I wanted to show everyone that it really is possible to create several videos every day. A lot of the people I meet tell me they can’t find the time to produce content consistently, so I decided to convince them otherwise.
– I started out by making a content calendar in which I added all of the events, special occasions and holidays I knew I wanted to highlight in my feed. Those were, for example, May the 4th, Cinco the Mayo and when my football team played a game. I went into the Script Editor and pasted my text, then did some final adjustments to the storyboard. For some of the series I had planned, like presenting my Spanish colleagues at Storykit, I created a few templates that I could reuse.
You made all of your videos in both English and Spanish. How did that go?
– That was super easy. I made one video, duplicated the storyboard and just added the translation. Occasionally I changed some assets to better reflect the language and culture.
What was the hardest part of your challenge?
– The creative process was at times challenging. Not knowing if an idea was entertaining or interesting enough. Sometimes I would come up with brand new ideas and had to replan my calendar. But for the most part it was a super fun challenge to do.
And the results? Have you seen any effect?
– Enormous effect! In May, I increased the number of impressions with 457%, and my engagement rate increased with 335%. But the result is that I have inspired other people to do the same thing!
Ready to give Matías' strategy a try? By following his lead and incorporating video content into your LinkedIn presence, you can expand your reach and make a significant impact. And when it comes to creating compelling videos effortlessly, Storykit is here to help.
April 21, 2022
April 21, 2022
Peder: Tell me Jonna, how 6 months ago a rebrand wasn’t even on the cards and now it’s happening. And now it’s happening it’s obviously the right thing to do… but how did we get here?
Jonna: We’ve seen such massive changes to the company lately; we’re growing at a crazy pace, the product is changing in the most spectacular way, we did a new investment round, and we’ve also been busy helping all our clients tell their stories. Suddenly we realised we hadn’t paid much attention to telling our own. The brand wasn’t evolving at the same pace as everything else.
Everything happened in a very Storykit kind of way, didn’t it?
– Yes! First of all, we started with the words. What do we say, how can we tell the story about our brand as clearly as possible? What is this new position, and how do we convey it clearly?
Tell me more about the new position?
– The way video is consumed has changed: The audience’s demand for video is endless, and they truly want video everywhere, and for everything. But the way companies produce video hasn’t changed: either they use in-house specialists and agencies, which leads to resource-intensive, time-consuming video production with a high risk of bottlenecks that will slow you down.
– Or, video is produced in a makeshift way, where professional communicators need to use free apps, templated software, or start filming scrappy stuff with their phones. This might be fun, but most brands soon realise it’s not sustainable, because it’s impossible to keep control and the quality is – at best – inconsistent.
– This is why Storykit just launched a game-changing text-to-video feature, which allows our customers to write videos instead of editing them. If they’ve got words, now they’ve got video. This means that millions of people who can write text, now can create brilliant videos in minutes, with Storykit. This puts us in a new space in the video category, where we are offering something entirely different. Storykit completely changes how people think about and work with video.
For me all of this sounds quite familiar?
– It should! The funny thing is that this is nothing new to us, turning stories and text to video has been our passion since day one. But now it’s also our brand.
So, first you set the words, and then you moved on to the visuals. This wasn’t the original plan, was it?
– No, haha, that's totally on you. I never felt the need for a total rebrand but we evolved into it, and now that it is here it already feels like home. We loved the old design, it was fun and vivid, but the clearer we saw our positioning, we realised that the old look was impeding our story. The new design is built on the story we are telling, and when all those pieces came together it was nothing less than magical.
You didn’t do all this without external help, tell me a bit about that?
– To get the words and the design right we teamed up with the amazing brand agency Brand Gym from the get go, and they’ve played a crucial part in this. They immediately saw that everything was already there: the product, the content, the vision, the people – we were all pointing in the same direction, we just didn’t have a clear story to tell.
Everyone telling the same story isn’t easy in a rapidly scaling organisation in multiple markets?
– No, this is why I’m so happy we now have a powerful brand promise that everyone 100% believes in and stands for: Video for everyone, Video for everything. We even have this great new line, Storykit it, which captures all our empowering enthusiasm for all things video.
Now that the new brand is out there, what does the future hold?
– We have so much cooking! We are always on a mission to help organisations and brands tell their stories. Since the story is key for video creation in Storykit, we will be doing a lot more of this going forward. Joining our Facebook group Video for social media is a great way to start, if you don’t want to risk missing out on all the fun.
To wrap this up: what’s your recommendation for brands that want to do high volume, even higher quality video?
– Go ahead and Storykit it, of course!
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
