The Storykit blog

Just before Christmas, Storykit raised 90 million in capital to boost the growth rate, and the high pace is already evident, both in the increasing number of customers and staff.

– It's happening so fast now, which of course is great, but also a testament to the fact that Storykit is filling a need in the market. There are an almost infinite number of people working on some kind of communication who need to be able to make video of that communication in a fast, efficient and flexible way. This is where Storykit comes in, says Peder Bonnier, CEO and founder of Storykit.

At the time of writing, Storykit is currently working with nearly 700 customers across multiple markets.

– Over the past year, we have expanded across several major European markets, such as Spain, Germany and France, and we are constantly establishing ourselves in new markets at a rapid pace. We see the same great need for efficient video production everywhere, says Peder Bonnier.

Beginning of a journey

To grow the business even further, Gustav Baltscheffsky has been brought in as VP Business Development. He joins the company directly from fintech company Tink, where he was responsible for expanding the business in the Nordic and Baltic countries.

– Joining Storykit at this time is super exciting. The company is at the very beginning of a really big journey and it is clear that there is a huge potential in what they do, says Baltscheffsky.

– This rate of growth is almost breathtaking and every new member we bring in is another piece of the puzzle falling into place. With Gustav's experience of rapid expansion and business development, we are even better equipped for the future, says Peder Bonnier.

1. Identify your target audience and its needs

Knowing you are talking to and why is fundamental when it comes to all types of communication. But if you are to inform people about something – especially concerning a situation that people are anxious about and when there is a lot of misinformation going around – you have to be absolutely certain about this. It’s a big difference between sharing new opening hours with your customers and reaching out to as many people as possible with ways to support people in need.

Questions to ask yourself:

• Who are we talking to?
• What do they need to know?

2. Know your role

In general, companies usually have a lot of flexibility when it comes to the topics they can talk about. Even if a topic isn't about your core activities, if your audience finds it interesting it's usually okay. But in times of crisis, there must be firm boundaries in place. This is the time to only talk about subjects that are within one’s expertise. Otherwise, it might cause confusion, error and it could even harm people. Let the experts be the experts. 

Questions to ask yourself:

• What is our role in this situation? Is it truly our place to calm people down? Or caution them? (The answer is usually “No, our role is to inform them, and only about our business.”)
• Are we experts in this field? (If you are not, then leave it to the experts.)
• Is this subject really about us and our business?
•  Why are we doing this?

3. Take your content seriously

Video is usually a pretty playful format. But not now. On the contrary, it’s more important than ever to be as clear and concise as possible and to do the necessary research. If you have one minute; make sure that you take advantage of every single second. And avoid being too emotional. Although the video format is great for establishing a personal connection with your viewer, it’s hard to remain informative when emotions take hold of us.

Things to consider:

• Do the work: do careful research and express yourself efficiently.
• It’s ok to have a personal approach but remember to put your feelings aside when making an informative video. 

4. Be extremely clear

In this situation, you can be excessively clear in your videos. You can be clear about what you do know and also about what you don’t know. And make sure to include your sources and make your references clearer and more accessible than ever before. Consider adding a note like “this is official information” or “the advice comes from X”.

Things to consider:

• Don’t spread any rumors. If you have to share information that you are not 100% sure about, make it very clear (write something like “we are posting updates on an ongoing basis”).
• Proper references are more important than ever.

5. Create new material and delete outdated posts

When the information is constantly changing, your communication must do so too. This is the time to create new videos continuously and – which is an unusual recommendation in the realm of social media – make sure to delete old videos. Of course, it hurts when you have to remove a video with 100,000 views, but you really must make sure that you are not holding on to videos that provide false, outdated information.

Things to consider:

• Create new content as soon as the situation/information changes.
• Use time markers, like “this decision was made on Sunday afternoon” or “the current information suggests”. Why not use time markers at the beginning of the video for clarity?
•  Remove old videos!

6. Sharing is caring

In a crisis, you can ask people to share your video content – more explicitly than you normally would. People are much more inclined to share information that they consider important for others. It’s also very important to share others’ information, especially information outside of your expertise that would be useful for your audience.

Things to consider:

• Have the courage to ask people to share, both in the video and in your post
• Tell others if you have done great things and share it
• If you see others do great things: share, or ask if you may use parts of it
• When you want to provide information outside of your expertise: share from the experts!
  
  

In this article, we'll share 5 tips for creating killer LinkedIn video ads that will help your brand stand out from the crowd. And as a bonus, we'll provide you with ten real-world examples of successful LinkedIn video ads to inspire your own creations.

So read on and discover how to elevate your video ad game and achieve your marketing goals on LinkedIn.

5 LinkedIn video ad best practices that you should implement now

As a video platform, we know a thing or two about creating content that captures attention and gets results. Whether you want to increase engagement, drive clicks, or achieve any other desired outcome, we've got five game-changing tips to help you create epic LinkedIn video ads.

1. Hook the viewer instantly

On social media, we only have seconds to capture the attention of the audience. The first 1-2 seconds are crucial – so make sure to include a hook within these seconds, and place essential information up first. Learn 5 ways to hook your viewer here! 

2. Design for sound off – delight for sound on

80–90% of all videos online are watched without sound, so make sure they are consumable for all those times we watch video when sound on is not possible: at the bus, in the meeting, at dinner. 

3. Keep it short 

One of the most asked questions we get at Storykit is probably “How long should my video be?” And the short answer is… it depends. Or rather: as long as you keep the audience engaged. According to LinkedIn, the most successful video ads are 10–15 seconds long. Your videos with top-funnel marketing goals can be 30–60 seconds long.  

4. End with a strong CTA

What do you want your audience to do after watching your video? Leave your viewers with a direction: to buy, read more or book a demo!

5. Use the post

If you’ve made a longer video with a lot of information, you can consider the post as a complement to your video. Or, if the video is shorter, your copy can serve as the main player. Also: mentioning relevant companies, employees or followers is a great way to boost engagement and increase reach. Make sure to respond to comments, and send the LinkedIn algorithm a signal that your video is creating conversation. 

5 LinkedIn video ad examples to inspire your next campaign

1. Azelio — Promoting long-duration energy storage

2. Planet Tracker — Non-profit educating about sustainable finance

3. Dun & Bradstreet — Promoting data analytics

4. Skandia — Insurance company discussing inflation risks

5. Swegon Group — Promoting a job ad

The use of social media ads is crucial to many companies. This means that your customers' social media feeds will be filled with companies asking for email addresses or selling stuff. The competition will increase, which means that your advertising needs to be crystal clear.

But how? Here are three important things to keep in mind:

1. Time

Your ads need to be short, 5-10 seconds is standard. This means that you can’t tell a complex story about the product. Instead, you should show a small detail that will highlight your USP. Remember that you can also use copy and a CTA-button to say what you want people to do when they see your ad. You won't have to write it in the ad itself. 

2. Branding

Use your brand identity as much as possible. Colors, logos, and other attributes that identify you create a sense of safety for your audience.

–  Just using the company's colors can increase brand recognition by 80%, says Josefine Billström, Creative Strategist on Facebook.

In a test that Facebook did recently, the number of conversions increased if the customer could identify the sender earlier in the ad.

3. Quantity

Can you even remember the time when you could do just one or two ads in six months and then sit back to reap your rewards? Social media is changing, audiences are moving fast and just as you need to mix formats, you need to do many ads and test to see what’s working.

According to a survey by SocialCode, the difference in results between advertisers' best and worst ads averaged 1100%. It was also seen that the fastest growing advertisers made 11 times more ads than the others.

Want to learn all about how to create ads that convert? Download the full guide, here! 

There are a couple of great things to keep an eye on:

🔥 Key Features of the Storykit Asset Browser

1️⃣ All Your Libraries in One Place

🚀 Instant access to all your stock assets. Search across all stock services or focus on a specific one to find exactly what you need.

🔄 Re-use assets from previous stories. Need that perfect clip you used in an earlier project? No problem! Now, you can quickly access media from all your previous Storykit stories.

💼 Client Libraries (Premium Feature). If you’ve created libraries for everyone in your organization, you’ll find them easily within the Asset Browser.

🏢 Agency Libraries (Premium Feature). Have access to agency-wide media libraries? They’re now integrated right into your browsing experience.

2️⃣ Smarter Filtering for Faster Searches

🎯 Narrow down your search in seconds. At the top of the Asset Browser, you can filter by videos or images, helping you find exactly what you need with minimal effort.

3️⃣ Hover & Preview – A Seamless Experience

👀 Preview before you commit. Hover over an asset and instantly choose between downloading it or previewing it directly—saving you time and making your selection process smoother than ever.

4️⃣ GIF Support – Yes, You Read That Right!

🎉 Upload and use GIFs in your videos. The Asset Browser now fully supports GIFs, so you can bring even more dynamic elements into your storytelling. YEY!

🚀 Work Faster, Smarter, and More Creatively with the New Asset Browser

With Storykit’s enhanced Asset Browser, finding the right visuals for your videos has never been easier. Whether you’re pulling from stock libraries, reusing past assets, or filtering down to the exact type of media you need, this update ensures a seamless and efficient workflow.

Video is not just engaging—it sparks emotion. And when emotions are triggered, people take action. Whether you want to increase brand awareness, generate leads, or boost sales, video is the most effective medium to get results. Here’s why:

The Numbers Don’t Lie: Video Drives Engagement, Conversions, and Sales

📌 Video is shared 1200% more often than links and text posts combined. (Hootsuite)

📌 86% of companies use video as part of their marketing strategy. (Wyzowl)

📌 72% of consumers prefer video over text when learning about a product or service. (Wyzowl)

📌 97% of marketers say video has helped their audience understand their products or services better. (Wyzowl)

📌 78% of businesses report that video has directly helped them increase sales. (Wyzowl)

📌 84% of marketers say video has helped them generate leads. (Wyzowl)

📌 43% of businesses report that video has reduced the number of support inquiries. (Wyzowl)

📌 86% of marketers have seen an increase in website traffic thanks to video. (Wyzowl)

📌 80% of visitors spend more time on websites that feature video. (Wyzowl)

📌 94% of people have watched an explainer video to learn about a product or service. (Wyzowl)

📌 84% of customers have been convinced to buy a product or service after watching a brand’s video. (Wyzowl)

📌 85% of consumers want to see more videos from brands in the coming year. (Wyzowl)

📌 On Facebook, the average engagement rate for a post is just 0.27%—but with video, it skyrockets to 6.01%. (Social Insider)

Why Your Brand Needs to Invest in Video Marketing

The takeaway? If you’re not leveraging video, you’re leaving money—and engagement—on the table. With video content, you can:

✅ Boost brand awareness – Reach and engage more people than ever before.
✅ Increase conversions – Persuade potential customers more effectively.
✅ Improve SEO – Google prioritizes video content, helping you rank higher.
✅ Enhance customer experience – Educate and inform with ease.
✅ Stay competitive – Consumers expect video content from brands.

Ready to Elevate Your Marketing with Video?

Whether you're creating short-form social media clips, explainer videos, or in-depth product showcases, video is the marketing tool that drives results. Start incorporating video into your strategy today and watch your engagement, conversions, and brand loyalty soar.

(Sources: Hootsuite, Social Insider, Wyzowl, Simply Measured)