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Automating PostNord's brand communication & recruitment with Storykit
Since each PostNord company operates in different markets, it is important to maintain a consistent brand identity. With the integration of Storykit, over eight PostNord companies across the Nordics now maintain a unified brand appearance:
– Storykit makes it easier to maintain consistency and the same look across all communications, whether it's external or internal, employer branding, or recruitment ads, says Petra.
Helen notes:
– Now, if I create a video from an article, I can share it with communicators in other PostNord companies, providing them with an ID to translate it into Norwegian or Finnish for local use.
Petra has experienced a substantial increase in productivity, saying:
– Last month, I was able to post around 40 recruitment ads across various channels. This would never have been possible without Storykit.
Being able to grow their brand presence in this way through video has resulted in:
Petra adds:
– Using video doesn’t just help attract candidates but it has also raised awareness of us as a company and helped get our message out and what we are doing in an effective way.
Helen has noticed that producing videos for their internal communications has been particularly effective, especially for use on their coffee machines.
– These videos are really effective. Everyone sees them at the coffee machines, and since they're just 15 to 20 seconds long, they make a big impact.
Here are two examples of videos that were created for company communications:
What is your favorite thing about Storykit?
When it comes to working with Storykit, PostNord really values the support they receive. Helen says:
– I didn't expect to receive such outstanding support. Our contact is incredibly devoted and proactive, assisting us in many unexpected ways. Both digital and physical meetings have proven to be excellent learning opportunities.
PostNord has also introduced monthly digital creative sessions where attendees can learn new tips from the Storykit team.
Helen adds:
– Once a month, we who sit at the same office gather for a creative session that lasts an hour. Sometimes, our Storykit representative even joins us. We truly are spoiled with support.
Employing over 20,000 people, PostNord, a leading parcel and logistics operator in the Nordic region, manages distinct national companies unified by a Nordic approach to serve both local and international customers. In Sweden, PostNord is responsible for all mail services for citizens and businesses, while across the Nordics, the company handles extensive parcel and logistics operations with significant warehousing capabilities. Check out some creative ways they use video automation to enhance their internal communication and brand building.
Petra explains the transformation for recruitment:
– Using Storykit doesn’t just help us attract better candidates; it also raises our profile as a vibrant place to work. The tool’s flexibility means we can quickly produce content tailored to each recruitment effort, increasing our visibility.
For Helen, Storykit offers a newfound creativity and efficiency in internal communications:
– With Storykit, I can finally segment videos, add eye-catching intros, and directly insert relevant visuals. This not only makes our content more engaging but also significantly cuts down production times.
The more PostNord worked with Storykit, the more obvious it was that they had a couple of perfect use cases where the video creation process could be fully automated. Working closely with Storykit representatives, Petra and Helen tailored the tool to enable this process automation, where Storykit creates exactly the videos PostNord wants to have. Automatically.
Here are the features that make this possible:
The first feature they have in place is custom brand rules.
Custom brand rules enable PostNord to control the visual aesthetics of their videos by limiting the types of animations, assets, and effects used. This standardization ensures that all videos are pre-approved, fostering on-brand output while allowing others in the company to create freely, adhering to approved standards.
The next feature they have is custom animations.
Custom animations allow PostNord to incorporate elements unique to their brand identity, including transitions, shapes, and styling behaviors. These details have made their brand more recognizable and consistent, enhancing their presence on social media and internal communications.
– The ability to tailor the design so closely to our visual identity is incredible. It's amazing that we have been able to achieve this, says Petra.
Moreover, having custom animations has also bolstered consistency across different PostNord companies and countries.
– Storykit has made it simple to ensure all content is on-brand, without needing approval from our brand manager or constant revisions, says Petra.
The third feature PostNord has is custom AI-templates.
Custom AI-templates enable PostNord to combine the controlled visual design they created with controlled storytelling. In other words, when they put content into Storykit’s AI, fully tailor-made storytelling prompts create a controlled narrative that guarantees the story will come out exactly the way PostNord wants it—including in the right dimensions.
For recruitment, they have three custom AI-templates that allow them to take one recruitment ad and create three unique videos tailored for their social channels.
For communications, they have five custom AI-templates that allow them to take an article, press release, internal document, etc. and create five unique videos tailored for their distribution channels. This even include custom dimensions for display on coffee machines.
Petra highlights the practical benefits for recruitment:– For me, the ability to quickly produce videos tailored for specific roles, whether it’s a driver in northern Sweden or a warehouse worker in the south, is invaluable.
Here is an example of two similar recruitment videos that Petra created for specific roles across Sweden:
The final feature they have is multi-output.
Multi-output enables PostNord to group together all of their AI-templates. This means that Helen and Petra can just click one button, and all videos will be produced automatically, at the same time.
For employer branding and recruitment campaigns, Petra notes how Storykit’s custom campaigns have streamlined PostNord’s video creation:
– We mainly use platforms like Meta, Facebook, Instagram, and TikTok for recruitment, targeting students on summer break. Storykit allows us to create three unique videos at one time and easily export videos with the right dimensions for each platform in one click.
When it comes to internal communication, Helen explains how Storykit’s process automation has improved her ability to share information drastically:
– They say it takes seven touch points for a message to resonate, so for internal communication, we produce five unique videos from a single document and distribute them in various places—topping articles on Viva Engage, displaying on large screens throughout the office, on LinkedIn, and even integrating into our coffee machines. In addition, each video that is created is automatically rendered in the correct dimensions for each placement. It saves me a ton of time.
– Having multi-output means I never have to start from scratch. I can create videos fast and adapt them as needed, which greatly assists in conceptualizing content, says Helen.
Another thing Helen can do is share the video with local communicators so they can adapt it to their needs.
Here are five video examples created from the CEO's letter in PostNord's Q1 report, which Helen produced in one go using multi-output:
1. Video for on-page
2. Video for their intranet Viva Engage
3. Video for coffee screens
4. Video for LinkedIn
5. Video for office screens
PostNord is a large company with over 20,000 people working across the Nordics. In Sweden alone, they aim to recruit 1,000 diverse employees just for the peak summer months.
With such large recruitment demands, Petra Almert, Employer Branding Specialist at PostNord Sweden, recognized the need to enhance their employer brand and attract the right candidates by using video on social media.
Petra highlights the initial struggles:
– When I started, all we had were images and text for recruitment ads. I saw the trends on social media and knew that we urgently needed to embrace video to attract the right candidates, especially given the variety of roles we recruit for—from warehouse staff to drivers, students, and corporate heads.
Petra adds:
– When we used an agency, the process was slow, and it was a challenge to ensure our content resonated with such a diverse audience.
Helen Ridger, Communicator at Group Level, faced challenges in disseminating important information to everyone internally.
– Before Storykit, our tools were limited. I could use text or record presentations with Microsoft Teams. However, editing them into something engaging or making short clips for targeted audiences was beyond our capability, which made internal communications quite static and unappealing.
How Aspia is revolutionizing in-house professional video creation at scale
This collaborative effort has significantly enhanced Aspia's brand image and marketing outreach, making the company's online presence more vibrant and engaging.
— Since Storykit enables our colleagues to create videos, the Marketing Team receives substantial support in promoting our solutions. This not only leads to significant time savings for us but also leverages their deep expertise, making the entire process more efficient, says Pia.
Another benefit of using Storykit is the high-resolution and quality. Dominika says:
— It’s great that we can create high-quality videos that look good on social media, as well as ones that can be displayed on a large screen.
Here are the types of videos each team is making:
—Today we create about 30 videos a month which is obviously way more than if we had an external agency producing every single one for us, says Pia.
Dominika agrees and even did some counting to prove it. Dominika says:
— When I was at Dun & Bradstreet, I did some calculations and discovered that we saved over 1.2 million EUR yearly on all the videos we created, compared to the cost of using an agency. Now at Aspia, I've done the math again. After getting quotes from two agencies, I found that with the volume of videos we produce annually, we're saving 19 million SEK (approximately 1.6 million EUR) each year compared to what we would have paid an agency, not to mention priceless time.
Dominika and Pia noted that while it's challenging to quantify the exact time saved, they know the amount is substantial. Pia says:
— By producing videos in-house, we avoid the briefing and debriefing processes with external agencies, as well as the back-and-forth editing. Additionally, Storykit allows us to repurpose videos easily by adjusting elements like location, date/time, and call-to-actions. The ability to make these adjustments ourselves without dealing with extra time or costs is huge.
Another result that Aspia is seeing is a significant growth on LinkedIn.
— Our LinkedIn presence is thriving, with new followers joining daily. Last year alone, we witnessed a 30% surge in our follower base. Plus, our engagement rates are above LinkedIn's average benchmarks, says Pia.
According to Aspia, their social media success is a combination of these factors:
Pia says:
— Hearing our colleagues take pride in our LinkedIn content and actively wanting to reshare it is really encouraging and is also a big contributor to our growth.
Due to Aspia’s strong presence on Linkedin, they have been awarded No1 in Sweden and No 4 in Europe “Most Active Management Consulting Professionals on Social - January 2024”, by DSMN8 - The Employee Advocacy and Influence Platform.
Any plans on how you want to use Storykit in the future?
— We're in the process of extending Storykit to our Nordic offices. We've recently expanded into Norway and are gearing up to onboard our Norwegian colleagues shortly, says Pia.
— We're also thrilled about leveraging all the new features that are unlocked with Storykit's AI. Storykit continuously introduces new functionality, which is fantastic because it means our videos keep improving, says Dominika.
Anything else you would like to add?
— I think that the Storykit people are really the key to success. A lot of other companies we work with don’t even have real people that you can talk to for help, and with Storykit, you are always accessible, friendly, and make us feel valued as customers, says Dominika.
Aspia, a distinguished management consulting firm, specializes in delivering services in accounting, taxation, and interim management. Home to over 1,300 skilled professionals, Aspia boasts an extensive network with 55 offices across Sweden, and has recently extended its operations into Norway. Checkout some of the innovative ways Aspia harnesses the power of video by exploring the showcased content below.
Pia and Dominika’s strategy to enable video creation across Aspia involved a structured approach, turning members from 6 departments (and counting) into skilled Storykit users. Here’s how they do it:
1. Initiated onboarding sessions: Aspia coordinated with their Storykit representative to organize tailored onboarding sessions for different teams, ensuring a solid introduction to the tool.
How did you get your colleagues with no video experience excited about creating videos?
— I just told them that if you have created a powerpoint then you can create a video in Storykit. This eases their minds, says Dominika.
2. Provided ready-to-use templates: Drawing from her previous experience on easing initial hurdles, Dominika created templates for colleagues to immediately use, simplifying the first steps for new creators.
— People love having templates when they are starting out with video creation. Then they don’t have to worry about marketing's approval and can just get started creating anything they want, says Dominika.
3. Facilitated feedback and support: After a team member created a video, a review process was in place to give them feedback and help them improve. When it comes to this step, Pia says:
— When you're encouraging your team to do something new, you should always be ready to give feedback and build their confidence. And that is what we do. Whether it's me, someone else from the marketing team, or our Storykit representative, we always give support to other departments.
In her previous role at a data and analytics company, Dominika leveraged Storykit to its full potential, scaling video creation to different branches in 18 countries and achieving significant savings (1,2 million EUR in just one year, to be exact).
Upon joining Aspia, a large firm specializing in accounting, tax, and interim management, Dominika recognized a similar opportunity and knew she and Pia Törnqvist, Marketing Director at Aspia, could replicate the same success using Storykit.
Dominika says:
— From past experience, I knew that video was the best way to share complex messages and stories for big enterprise companies. And since I already knew what could be achieved with Storykit, I was sure the tool would be the right choice for Aspia too.
— I knew Storykit was a great resource since it was already enabling me to share PR on LinkedIn and create videos for our internal communications. However, Dominika and I realized that it could be leveraged in a bigger way, says Pia.
To kick off this new era of content, Pia and Dominika got in contact with Aspia’s Storykit representative and created a plan using the similar tactics that were used at her previous employer.
Storykit gives Skanska Sweden an edge in construction communication
Since implementing Storykit, Skanska Sweden has seen a notable boost in their social media visibility.
– The transition from solely using text and still images to now engaging our audience with more relevant and captivating content has led to an increase in followers, interactions, and overall attention across our digital channels.
Nowadays, when Caisa and her team get an idea, they always ask themselves: “Is this a full article or is it an explainer video?”
This new way of thinking, made possible by Storykit, allows Skanska Sweden to share smaller, previously untold stories.
– We're a small content team at Skanska Sweden, but we're proud that we can now create multiple videos per week using Storykit. Last year alone, we produced 68 videos, matching our output from the year before, and we're aiming for more this year.
– When it comes to video creation, our focus is primarily on explainer videos that complement our other content. Sometimes, our videos are based on in-depth articles, for which we create simplified video versions.
– We also make a lot of video trailers for longer articles. By doing this we get more people to click through to the longer pieces.
– In addition, we produce standalone videos for both external and internal use, from digital channels to conferences, meetings, and presentations.
→ Read Caisa’s inspiring story of igniting internal discussions with video.
– We are planning to focus more on LinkedIn in 2024. We know that the LinkedIn algorithm really likes and promotes videos, which gives us an edge since we already have a stronger hand with our video content compared to other companies in our industry that don't work with video.
– Of course we're excited to explore Storykit's new AI features as well. It feels great working with Storykit and knowing you're developing your AI so we can stay ahead and make our content creation even more efficient.
Get inspired by how Caisa’s team is using video at Skanska Sweden, both externally and internally, with these two stories.
“As I’ve mentioned, the construction industry can be quite complex. Take the Slussen project in Stockholm, for instance.
It's massive and never-ending and dates back to the 16th century.
And specifically for this project, we have a lot of different audiences that we need to reach out to.
The City of Stockholm is our main client and we need to keep them informed about ongoing developments. However, there are countless others impacted daily as they commute by bus and subway. So we need to keep them updated on what's happening as well.
It's crucial to explain our actions and reasons, addressing the key questions: What are we doing and why?
This means we have to engage with the public and be able to explain something very complex in a very short and direct way.
And here is where we feel like video is helping so much because it enables us to narrow everything down.
For instance, we made a video about a fish step we built using ancient stones from Gustav Vasa's wall. In this video, we talked about the circulation of materials, sustainability, and the technical aspects of the step.
It’s very complex but by putting it in a video we were able to take a complex project and make it more accessible.
And this is where the importance of being able to create many videos comes in.
Instead of creating one long video about the whole project, we've broken it down into smaller segments and now have numerous videos – think about 100 – each focusing on a different aspect of Slussen.
It's all about storytelling. Every video in itself is a story, but each one helps us bridge over from step stone to step stone in this very big and complex project that is Slussen.”
“Recently we hosted an internal gathering at our office, bringing together 100 of our Skanska Sweden employees. The agenda was to strategize and discuss our business plan for the future.
Of course to do this effectively we needed to take a look at what was happening in the world, eventually narrowing down to 12 key areas to focus on (i.e. the economy, ongoing conflicts, etc.).
But, instead of putting a text in their hands and explaining all of these elements and how they are impacting us, we made small videos about them instead.
For example, “How the economy is affecting Skanska in the long run,” and more like that.
To create them, we just used short copy, stock photos and some photos from our personal library.
So instead of putting together a lengthy PowerPoint or handing everyone a long 90-page complex text, we chose videos to start a discussion and encourage people to be creative. And we were able to create these quickly in Storykit.
When you need to take something very big and make it understandable to 100 people, video is great. Especially for this event where we wanted to get a discussion started and didn’t want people to spend time reading complex things."
Skanska, with its roots in Sweden since 1887, has grown into a leading global construction powerhouse. Today, they proudly operate across key markets including Sweden, Norway, Finland, Poland, the United States, and the United Kingdom. Their diverse and talented team of 30,000 professionals worldwide is dedicated to building a better society through innovative and sustainable construction solutions. See how the Skanska Sweden team is using video to communicate this.
Skanska’s digital presence—which spans LinkedIn, Meta, Facebook, Instagram, YouTube, and their own platforms like Skanska.se and their intranet—requires them to produce and publish more videos to stay relevant and reach a bigger and broader audience.
– With Storykit, we can now do this without relying on an external agency which costs between 10,000 to 40,000 for one video.
– Our content and employer branding teams needed something straightforward, and Storykit was just that. It's designed for people like us, who aren't trained motion designers but need to produce quality video content.
Caisa highlights the ease of use:
– A quick training session, and we were all set. The platform's templates ensure that anyone can make a video that looks and feels like Skanska.
Caisa Jansson, Content Leader at Skanska Sweden, has been on this task for over a year and a half:
– Our job is to make complex construction processes understandable to everyone; from the daily commuter to city planners and our internal teams.
This is especially important for big projects, such as the Slussen project in central Stockholm, which involves rebuilding the area with new infrastructure, including bridges and locks, to improve transportation and manage water flow in Stockholm.
When it comes to projects like Slussen, Caisa says:
– There is a lot of information that needs to be communicated and we need to be able to do that in an efficient way.
That’s where Storykit came in.
Caisa's team knew that video was the best format for sharing their complex messages but needed a simpler, more affordable way to ramp up production.
BKS Bank is proving that video CAN be used for everything and anything
– My team uses video for everything now. I honestly don’t think that we could live without it anymore.
– Working in a bank often involves a lot of reading. People need to consume a lot of information in order to do their jobs effectively.
– Videos make it much easier to digest and summarize essential information. With video I can sum up the most important things that people need to know.
– On platforms like Facebook and Instagram, we target regular people seeking banking solutions for their everyday lives. The age group on Facebook typically ranges from 19 to 40, while Instagram draws a younger audience, making video content particularly effective.
– My role primarily revolves around managing our LinkedIn channel, which serves as a platform for PR and communicating information such as financial reports. On the PR front, we typically produce around four videos a month.
– When we make videos there are times when I share our videos with our professional marketing in order to check if we meet all corporate design elements and their feedback is consistently positive.
– Our social media team keeps telling us to continue to make more videos that they can use because people love them and they are seeing a better conversion rate.
– These videos primarily aim to attract potential talent to join BKS Bank by providing a comprehensive look into our organization. We use video to give insights into BKS Bank as an employer of choice.
– For classical marketing purposes, we use videos to announce and showcase new products. These videos serve as a compelling way to draw attention to our latest offerings, encouraging our audience to explore them further.
– We serve multiple markets, so we also localize our videos by translating them from Slovenian to Croatian, for example.
– We use video to communicate important information about our company, such as financial reports.
– Since we are a bank, most of our communication is serious. But on holidays, we like to include some fun content as well to entertain our audience.
– We also encourage our interns to make videos. They always think it’s really fun to get in the tool and be creative.
Meet BKS Bank, a well-established bank headquartered in Austria that employs a workforce of over 1,100 individuals spread across six different countries. BKS Bank offers a diverse range of financial services to cater to both individual and corporate clients. Get ready to dive into the exciting world of BKS Bank and discover how they harness the power of video for their cutting-edge marketing and communication initiatives.
– Originally I was thinking that I needed to hire someone to train my team to use Adobe Premiere. Then I had a 30-minute demo with Storykit and realized that this approach with text-based videos is exactly what we need.
– I think that text-based videos are so much better than animated videos or fancy films with voiceovers. They are so much easier to consume if you’re sitting on a bus or waiting for somebody. Also, I think that 20, 30-second short-form videos are better for hooking viewers. Personally, when I watch videos, my attention is primarily focused on the beginning, and if it fails to engage me, I'm less likely to continue watching
– Even though we had a lot of questions, the entire process was really smooth with fast answers to all our inquiries.
– And right when we signed the contract, we got access to our license, and everything was there. In a minute. It was really cool.
Even before signing, Marion began sharing content from Storykit's website with her team, including how to write a good script, what slides are available in the tool, etc. Her goal was to ensure everyone was prepared when they got the tool.
They also listened to the Storykit webinars for inspiration.
– The webinars were great because we could ask questions and since they’re on demand we could watch them over again and get re-inspired.
From the moment they signed, their Customer Success Manager was readily available to support and educate them.
– Our Customer Success Manager had a great dialogue with me as a customer and was always there to answer any questions quickly when we had them.
– Our corporate design is really essential for me, and I wanted to make sure that we had something that looks like BKS Bank. The easy theme customization, color matching, and logo placement made this simple.
– I love going through old assets and popping them in Storykit to make our brand stand out. Additionally, I frequently arrange for professional cameramen to conduct interviews, and then I integrate this footage into our Storykit videos. This approach allows us to create multiple professional videos that truly showcase our brand.
– For instance, last year, we embarked on a project where we captured authentic BKS Bank footage. We then blended this footage with content from Storykit to create something unique.
Marion Jester, Head of Communications, PR and Strategy at BKS Bank, found herself in this predicament as her team consistently requested more video content. The pressure was mounting from both external and internal sources, all wanting more volume.
– Everywhere, from outside the company and also inside the company, there was a huge need for video content.
– Externally, our Social Media Manager insisted on more video content for platforms like Instagram and Facebook. Videos were becoming more popular than photos and delivered better conversion rates.
– And then on the other hand, internally we faced the challenge of distributing a bunch of written content to our staff. Given our strict banking environment, we have a lot of information that needs to be effectively communicated, making video an appealing option.
– While I was using some agencies to create videos, the process was long, hard, and very costly.
For instance:
After two years of this, Marion knew it was time to find a more efficient solution. That's when she discovered Storykit.
Grünenthal is transforming their corporate communication through powerful video storytelling
– When we got Storykit, our goal was that everyone who creates content should also be able to create videos with Storykit. And that’s exactly what we do.
Christopher has found that Storykit's blend of text and images is highly effective for their informational videos. This makes it easy for them to determine what kind of news should be supported with a Storykit video.
Here are a few examples:
– If we are presenting a topic where we list 3, 4, 5 interesting facts and figures then this would of course be a Storykit video.
See more video examples on Grünenthal's website here: Planet – What we do for a sustainable future | Responsibility | Grünenthal
– When one of our Projects hits a milestone, we must briefly explain its meaning, significance and implications to our audience. An explanatory Storykit video is a great way to do so.
See how Grünenthal uses video to further their stories on their website here: The story of Resiniferatoxin (RTX)
– We also recently created a 'Grünenthal at a Glance' video. It features various snippets of clips from different areas across our organization. We combined these with company facts and figures, added the title 'Grünenthal at a Glance,' and posted it on Linkedin. It performed really well.
Grüthenthal’s most prominent distribution channel is Linkedin. However, they also have an active presence on Instagram and display a number of videos on their website and intranet.
– Storykit offers a big advantage when it comes to using the same video on different channels. You can create your 4:5 portrait video for LinkedIn, and with just one click, you can effortlessly generate a landscape video for your website.
Grünenthal is a global pharmaceutical company with operations spanning 28 countries and a workforce of approximately 4,400 employees. The company manages the entire pharmaceutical value chain internally, covering research, production, and marketing with a focus on the development of medications for pain-related conditions. Check out some of the video examples below to see how Grünenthal uses video to support their corporate communication.
Storykit enabled everyone in Grünenthal’s Global Communication Team to create videos if they needed them—without losing time waiting on external resources.
– Once you’re in the tool and know how to use it, the speed at which you can create is impressive.
– For a communicator, it is normal to receive three PowerPoint slides from someone who says, 'So, this is my input. Can you work with it?' And with Storykit, I can basically say okay, I'm going to make a video out of it. And, 15 minutes later it's done. I think that's great.
– If we have an idea for a new video, and existing material would be well suited for its visualisation, we don't need to call the original production company and say, "You filmed this with us a year ago. Can you revisit it and edit it like this."
– Instead we can take the footage, put it in Storykit and create a new video ourselves in 5 minutes.
– We frequently experiment by copying an entire text into Storykit AI to see how the system transforms it into a video. There are instances where it works seamlessly and other times when adjustments are necessary. However, in terms of speed and the volume of content we can generate, it's a fantastic feature to have.
This is something that Christopher Jansen, Communication Business Partner at Grünenthal, and the Global Communication Team are working hard to achieve.
– There are many topics that need to be staged in the best possible way. Sometimes it’s with a picture, sometimes it is with a video and sometimes it is something else. We need to create whatever serves the topic and if it is video then we need to be able to create it ourselves.
Global Communication is the department, where all the company's topics, messages and information come together to be distributed to Grünenthal's target groups. Within the team, each member has their own specific area of expertise. While Christopher is deep into R&D related topics, others handle production, finance, M&A and employer branding.
– We needed to equip our team with a tool that enables everyone on the team to create a short video about whatever topic is at hand and thus enhance our video output and in return enhance the variety of our communication.
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Canon is bringing emotion to life in their products through the power of video
Before Storykit, Åsa and her colleagues struggled to get attention on the Canon EMEA channel on LinkedIn, where several markets and languages share the same feed.
– Now, when we share our Storykit videos in the local language, we get a whole new level of engagement and a broader reach.
The amount of videos they produce has increased a lot.
– We did use video before, but almost only for special internal events. Now we’re using Storykit videos for short films on LinkedIn, employer brand, webinars and events, articles and press releases, and also for internal things.
– We’ve always used an external agency to do that for our yearly event, but this year I did it myself. And even though it took me some extra time, I also saved a lot of time and effort going back and forth with an agency telling them what to focus on and which imagery to choose.
I’m guessing you saved some money too?
– Haha, oh yes we did.
– After the pandemic we got a PowerPoint with loads of good information about things to think about when everyone came back to the office. I turned that into a number of videos, including the same information, but in short videos that could play on our internal screens. They were really appreciated.
In the future Åsa is looking forward to onboarding new colleagues in Storykit, and to do even more.
– One really nice thing I see is how much the organization loves what we are doing in the tool. They are really appreciating the videos I’m making. This also means that we see more and more internal video requests, because more people see the possibilities.
– And that is one of the greatest things with the tool. I know I can ask a colleague at another department to create those videos, and be certain that they will turn out well. Cause that’s how simple Storykit is.
Most people know Canon for their cameras, and no wonder: since 1937 they’ve been creating quality cameras for a broad audience. Today they’re a multinational corporation specializing in optical, imaging and industrial products, such as lenses, cameras, medical equipment, scanners, printers, information management and so forth. Canon has over 180,000 employees over more than 220 countries and regions.
– It’s incredibly smooth and easy to handle. Storykit always gives you something to start with and the results are always visually appealing. The demand for quality within our organisation is really high. Every video needs to be approved by headquarters, and the Storykit videos always measure up.
The ability to scale video production has also been an important factor for Åsa.
– With just two clicks you can have your video with a different aspect ratio, adapted for different channels, and also – anyone can use it. Almost nothing can go wrong, and the video will come out as we want.
– The asset libraries are great, and it’s so convenient to have them in the tool.
How was it getting started with Storykit?
– Super quick and easy. Setting up the brand profile was smooth, and the interface was easy to learn.
– We also got, and still get, all the help we need. We have people from Storykit helping us to develop our content, and we also have access to support that will always give us quick answers.
This is something Åsa Törnquist, Brand and Event Specialist at Canon is working hard to accomplish:
– Of course we need to make the audience see what Canon is doing and how we can help them, but the true challenge is to make them feel something. A Canon printer in itself might not evoke feelings, and that’s why our job is to tell a story that creates emotions and understanding.
– To find and keep talent, a company needs to be more than a place where you work from nine to five. That’s why you need to convey the mission and vision.
Since the founding days, Canon has had a strong company philosophy, which became official in 1988.
– It’s called Kyosei and means that we are all living and working together for the common good, and this truly shapes the whole company.
– Video is such a quick and easy way to tell stories and a format that can create emotions in the audience. Human beings are hardwired to watch things that move, and we knew that it would be a great way to reach out.
But with limited time and budgets, and high demands on brand adherence, they weren’t able to create the videos they needed.
– I’m quite skilled in the Adobe suite, I work a lot in Photoshop and InDesign, and can absolutely edit videos using advanced video software – but that would have been too time-consuming, and not scalable at all.
