The biggest result is simple: University of Northampton can now create video content that would never have been made before.
The clearest example is the university’s welcome pack videos. These are course-specific introductions sent to students before they start, covering practical information like lecturers, locations, and what to expect. Historically, this had been written copy. With Storykit, the university turned that into video at scale.
In one batch, the team created close to 200 welcome pack videos in a single day.
– That was a game changer for us, says Nick.
And the response shows that students are using them. Those welcome pack videos have generated 13,450 views. More importantly, this was content the team says they simply would not have produced in the old setup.
As Nick puts it:
– There is no comparison because we just wouldn’t have done it before.
That pattern shows up again across the broader Storykit rollout. What began with course pages expanded into press releases, webinars, research papers, events, and more. During 2025 the university created 371 videos.
For the University of Northampton, video automation didn’t just solve a production problem – it changed how they approach communication. When asked whether he would recommend automating video creation, Nick’s answer is straightforward:
– I don’t really see why you wouldn’t.
For him, it comes down to what it enables.
– The key things are speed and agility.
Instead of planning and prioritizing a few high-effort videos, the team can now respond to what’s happening – creating content that is timely, relevant, and tailored to different needs across the student journey.
It’s not only about making more videos. It’s about adding a new layer of communication that simply wasn’t possible before.
The University of Northampton is a public university in Northampton, England, known for its focus on social impact, innovation, and student experience. The university offers a wide range of undergraduate and postgraduate programs and is recognized for its modern campus and strong emphasis on employability and community engagement.
The shift started with a simple idea: stop treating video as something separate, and start using the content the university already had.
Course pages, welcome packs, press releases, research papers, event pages, staff profiles, recruitment content. Instead of creating everything from scratch, the team could use Storykit to turn existing content into videos that were ready to use across channels.
That mattered because Nick and his team didn’t need more content ideas. They needed a better way to use the content they already had.
And the work quickly moved beyond simple summaries. Storykit helped the team create different angles from the same source material and use video in a more flexible way.
– We are able to generate more perspectives from Storykit with our content, says Nick.
That made video more useful across the whole operation. Instead of making a small number of polished assets, the university could build a bank of content that could be reused, shared internally, adapted to different moments, and published when needed.
One of the first big steps was a batch of around 60 master’s course videos. That proved the model. From there, the team expanded into larger workflows, including welcome pack videos for courses and automated press release videos.
Nick describes the shift:
– It’s not just different video content. Storykit has become its own specific channel that can be used for generating content.
Storykit also changed how the work got done. Rather than manually building each video, the team set up the rules in advance: layout, assets, tone, structure, and brand choices. Then the videos could be generated at scale.
As Shane McPartland-Weise, Customer Success Manager at Storykit, explains:
– We just set up the dominoes.
Once those “dominoes” were in place, Storykit could do the heavy lifting. The University of Northampton team now receives ready-made videos in their inbox, reviews them, makes edits if needed, and publishes them.
Storykit made it possible to build new workflows around speed and repeatability, not just around one-off production.
Marketing a university is not like marketing a simple product. The decision is big, the process is long, and the communication needs are constant.
Nick Hamilton-Brain, Marketing Account Manager at the University of Northampton, describes just how complex the journey is:
– I can’t think of another product like it.
Students do not just need to hear that a university exists. They need help understanding courses, applications, campus life, accommodation, outcomes, and next steps. They move through a long decision process, and at every stage there are new questions, new concerns, and new reasons they might drop off.
As Nick puts it:
– There are so many things to communicate along that customer journey.
That created a serious challenge. The university needed to communicate more, more often, and with more precision. But video, one of the most useful formats for doing that, was hard to scale. Before Storykit, video had to be used carefully:
– We don’t have an in-house production team, so if we ever want video content, we’re then outsourcing, says Nick.
That setup limited both volume and speed. Videos needed to stay relevant for a long time, because producing something short-lived simply was not practical.
– By necessity, video content needed to be quite evergreen.
For a university trying to communicate across a long and changing student journey, that was a problem. The team needed a way to create useful video faster, without turning every project into a full production.
Innosuisse originally started using Storykit to promote success stories of the innovation projects they support, but quickly expanded to many other types of communication.
– When I started three years ago, I had a few ideas about how I wanted to use video. But now, we use it for a lot of content—news, job ads, events, reports, calls for projects. Storykit makes it easy.
– Before, we published video maybe four times a year. Now, it’s every week.
– My favourite thing is how easy Storykit is to understand. It’s intuitive, you don’t have to think too long before you create content. And being able to use our own material makes our content more personal.
With a smarter workflow, pre-built templates, and a tool that fits into her day-to-day work, Johanne has unlocked entirely new creative potential.
– Storykit didn’t just solve our production bottlenecks, it helped me discover how much more we could do with video.
Innosuisse is the Swiss Innovation Agency, supporting startups, SMEs, and research institutions in developing and scaling innovation projects. By facilitating collaboration, Innosuisse helps turn groundbreaking ideas into real-world impact across Switzerland.
Storykit gave Johanne and her team exactly what they needed: a simple way to build a steady flow of short-form videos to complement their longer, resource-heavy projects.
– We don’t have a lot of resources, but Storykit made it possible to create more videos without increasing our workload. You spend around 30 minutes doing your video, and then it’s ready to distribute online.
Better yet, the tool made it simple to bring in Innosuisse’s own images and footage—retaining the personal touch of their earlier content, but without the time-consuming editing.
– Having custom templates really helped us create more videos. And the fact that we can easily use our own photos and footage means the videos still feel personal, but take far less time to create.
With a streamlined, repeatable process in place, Innosuisse is publishing significantly more content than ever before, without sacrificing quality or authenticity.
Johanne Stettler, Communication Specialist at Innosuisse, is responsible for everything from social media and the website to newsletters and broader communications. With a small team and limited time, she needed a way to scale video content without sacrificing quality.
– There are a lot of studies that show video is the most successful way to share information, that’s why we wanted to be able to create more of it.
Before Storykit, Johanne was only producing longer 2–3 minute videos about four times a year, with the help of a videographer. These require a lot of coordination, equipment, and planning.
– We didn’t want to replace our longer productions, these are still valuable, but we needed a solution that would let us add short-form content alongside them. That’s when we discovered Storykit.
Since bringing video into their content mix, Lena has seen a clear shift in both output and engagement. Video posts consistently perform well, but perhaps more importantly, they’ve helped increase overall content volume.
– We’ve definitely seen a difference since we started using Storykit. Not just in how videos perform, but in how much content we produce and post overall.
The ability to vary content types and create videos quickly has made planning and publishing easier and more efficient. As the sole content producer on the team, Lena’s found that Storykit helps her stay creative without burning out.
– It’s easier to come up with new ideas when you can vary your content. And when video is easy to create, you end up producing more without even realising it.
Securitas Technology has also seen a clear lift in impressions and engagement across platforms. A sign that their audience is responding to the added variety.
– Overall we can see the results are better. More impressions, more engagement, and it’s clear that video helps.
What do you love most about working with Storykit?
For Lena, what stands out most isn’t just the tool, it’s the feeling of being supported by a team that genuinely wants her to succeed.
– What I really appreciate about working with Storykit isn’t just the tool itself, but the people behind it. It is clear that you really want to help your customers to do well and grow.
Lena regularly gets proactive video suggestions from the Storykit team, sometimes even with ready-to-use video drafts based on recent posts.
– I’ll get an email saying, “Hey, I saw this post and thought it would make a great video—here’s a video we created out of it for you.” I really like that kind of initiative. It helps me produce better content and keep growing our engagement.
Even small things, like a comment from a Storykit team member on a newly published video, make a difference.
– It might sound small, but it’s encouraging. You feel like you have someone in your corner.
Securitas Technology Sweden is one of the country’s leading providers of electronic security systems. From surveillance and access control to integrated security solutions, the company plays a key role in helping businesses across Sweden stay protected. See how they are using video to communicate on social media.
For Lena, onboarding with Storykit was smooth from day one. With strong support and an intuitive interface, she was able to start producing video content right away.
– Getting started with Storykit was easy. I had a good onboarding, which helped me learn the basics, and from there it was simple to jump in and start creating.
Over time, she’s discovered more of what the platform can do, from exploring new slide types to testing different ways of working with the AI, like turning blogs into videos.
– I still like writing a lot of my scripts from scratch, but when it comes to blog posts, I’ll sometimes use the AI and just insert the URL to create videos. It’s a helpful starting point.
Even when starting from scratch, Lena finds Storykit efficient, especially compared to other tools like Premiere Pro.
– I’ve used Premiere Pro from time to time. Compared to that, Storykit helps me create videos in a fraction of the time.
At Securitas Technology Sweden, Storykit has become a core part of the weekly content routine. Lena creates a wide range of videos, all tailored for social media, and posts consistently across LinkedIn and Facebook.
– Thanks to Storykit, I am able to post videos every week on our channels.
Lena often reuses the same video across both platforms, but easily adapts the aspect ratio with a few clicks.
She produces everything from:
– We have custom templates for different video types, and we even have a feature called ‘Feeds’ for our press releases. This means that videos are automatically created for us when we publish a press release. That’s been really helpful.
– I also love that I have access to a large library of stock images and videos, not just our own material. That adds a lot of flexibility.
Before discovering Storykit, Securitas Technology Sweden wasn’t producing any video content for their social media channels. Occasionally, they received videos from the company’s global marketing team, but these were produced in the U.S. and couldn’t be localised, making them difficult to use effectively on Swedish platforms.
That changed when Lena, Marketing Coordinator at Securitas Technology Sweden, came across Storykit through Securitas’ Swedish marketing team. They had started using the tool, and that opened the door for Lena's team to access it as well.
With a small marketing team, Lena managing content creation and her manager handling overall strategy, resources were tight. But with Storykit, they were suddenly able to do more, faster.
Storykit gave them the ability to create tailored, professional videos in-house, without needing additional time or production support.
– I had never even considered the possibility of creating our own video content. It simply didn’t seem possible with our resources. But Storykit completely opened my eyes. Once I realised how easy they are to create, I saw how much we were missing out by not using video in the first place.
Since adopting Storykit, Primetals Technologies has transformed the way it handles recruitment and employer branding content—moving from static posts to consistent, high-quality video that performs better across platforms.
Video has proven to be more effective than static posts, especially when it comes to job promotion.
– Compared to images, videos tend to be much more compelling. There is so much content on social media, people don’t want to spend time reading long job descriptions. With a 30-second video, they already get a sense of whether they could be interested in the role.
– We know video gets better engagement, and now that we can create it more easily, we’re able to highlight more roles and get more attention on what we’re doing.
With the launch of a new career site, Juuli has been able to track the full user journey—from a video post to completed job applications.
– We posted a job from India just two days ago, and saw a huge spike in traffic to our career site. It’s really nice to see the full journey, from a candidate viewing a social media post, to visiting our career site, and completing their job application.
Storykit enables Juuli to create content quickly and support colleagues in multiple countries with minimal friction.
– I can quickly create a video and share it with stakeholders across different countries. They’re consistently impressed, and it allows us to publish content rapidly without relying on external agencies.
Primetals Technologies provides metals producers with cutting-edge, tailor-made technologies, solutions, and services. Their work covers the full value chain of steelmaking, from plant design and automation to digitalisation and environmental technologies, supporting clients in building more efficient, sustainable steel operations. Operating in a complex, constantly evolving industry, it can be challenging to attract people with the right skills and experience. Check out how they are using video to recruit for challenging roles.
Primetals Technologies uses Storykit across a range of recruitment and employer branding initiatives, from job promotion to global brand awareness campaigns. With only one global social media presence and stakeholders across 14+ countries, Storykit makes it easy for Juuli to keep up with the demand.
The core use case for Storykit is promoting open positions—especially for difficult-to-fill engineering and technical roles. Using a set of branded templates, Juuli can quickly turn job descriptions into short videos that capture attention on social media.
– With many open positions, having templates set up allows me to quickly tailor content for different jobs. It makes my life a lot easier, and the stakeholders are always impressed.
Beyond individual job ads, Primetals Technologies uses Storykit to run broader campaigns that promote their values, employee experience, and overall brand as an employer. These videos are designed to build long-term awareness and connect with talent across different regions.
– We’ve done employee stories, culture videos for the career site, and short videos about our company values to showcase them in a more compelling way.
A new global campaign—focused on Primetals Technologies' Employee Value Proposition (EVP) was launched during the fall, where they combined organic videos, image posts, and paid ads to raise brand awareness.
– What we do is quite complex, and we still need to get people's attention and tell them about us. So we decided to highlight our five EVP pillars in a global 10-week campaign.
The results? Through the roof!
– Last year, during the same period, we saw a decrease of 18% in website visits and only an 11% increase in completed applications, as December is usually a slower month for employer branding. So we’re really happy with the results, says Juuli.
Not all content is external. Storykit also supports internal communication by making it easy to produce videos for updates, or internal promotion.
– We have done instruction videos for employees on how to navigate our internal career site, videos to help regional HR stakeholders create analytics reports, and company news.
As a global employer branding lead, Juuli supports recruitment ambassadors across 14 countries, each with different needs and local challenges.
– When I joined the company, there wasn’t really anyone else working in employer branding. And in a global role, my biggest challenge is to present everyone's stories. Storykit has helped me a lot with that.
– When there are new templates I’ve been working on, I can send them to different stakeholders in different countries. After seeing the templates for the first time, colleagues often reach out to express interest in creating something similar for their own region. From there, it’s very quick and easy for me to deliver exactly what they need.
Primetals Technologies tailors video content for various social platforms, including LinkedIn, Instagram, and Facebook.
With Storykit, they can adjust the video dimensions for each platform with just one click.
– One thing I really like about Storykit is how easy it is to change the format depending on where the video will be posted.
Juuli Parviainen, Employer Brand Advisor at Primetals Technologies, leads global employer branding from within the HR team and collaborates closely with the marketing department to bring the brand to life and drive recruitment, particularly through social media
Operating in a highly technical industry, Primetals Technologies faces a unique challenge: filling specialised, hard-to-fill roles across multiple regions. That has made employer branding an exciting and essential focus.
– Our industry is a great space for employer branding because we’re hiring for very specialized roles, and there’s a lot to do.
One of Juuli’s key initiatives has been shifting from outbound recruitment to inbound—building visibility and awareness so candidates come to them, rather than relying heavily on agencies or headhunters.
Before adopting Storykit, she was relying mostly on static visuals and text-based posts, but in a competitive hiring landscape, that wasn’t cutting through.
– We were mostly doing static image-style stories, but it’s hard to catch job seekers’ eyes with those. There’s just so much content on social media.
They knew video had more potential, especially for social-first employer branding, but outsourcing every video to an agency wasn’t sustainable in terms of time or budget.
– I think Storykit was a perfect fit. It’s so easy to make these short videos without going to agencies every single time and paying a lot of money.
For Primetals Technologies, the most important requirement in choosing a video tool was clear: it had to support their strict branding standards. Every piece of content had to reflect the company’s visual identity—from font sizes to intro slides to logo animations.
– At Primetals Technologies, we are very strict with branding. With Storykit, we could build our own brand kit directly in the platform instead of starting from scratch every time.
Juuli worked closely with the Storykit team to set up branded templates with custom slide types, intro and outro animations, and predefined layouts—so every video starts on-brand, without extra design effort.
– Using Storykit is like working with PowerPoint slides. It’s just so easy to use.
While Stefan handles the creatives, performance insights come from other parts of the organisation—and the feedback has been strong. On Amazon, where the initial push began, the product videos are doing exactly what they were meant to do.
– My colleague who is in charge of Amazon sales has told me that people watch the videos, and they buy the products. That’s what we want, and we’re very happy with the results.
With 31 product videos already created for Amazon and more in the pipeline for other channels, Storykit has helped Sika bring consistency, speed, and scale to its video production.
What once would’ve taken hours in traditional editing tools can now be done in a fraction of the time.
And thanks to the visual polish and structured templates, every video feels professional and on-brand—whether it’s a 30-second Amazon clip or a four-minute showcase of Sika’s global projects.
– You just get a really good-looking video in seconds. That’s what I like most about Storykit.
Sika is a global supplier of specialty chemicals used in construction and industrial projects as well as everyday house projects. From the adhesive that seals a boat to the bonding agents in skyscraper glass façades, Sika’s solutions touch nearly every part of the built environment. In fact, over half of the world’s cars are assembled using Sika products. Check out how they’re using Storykit to bring their solutions to life.
Sika quickly realised they could also use Storykit to promote more products across different channels and drive more sales with existing customers.
– We have customers who buy concrete additives from us and don’t even know we do flooring or tile products. By showing them more of what we do with video, we increase cross-sales.
With Storykit, Stefan now creates short, engaging videos to introduce different product areas to various target audiences. Some are for Amazon listings, while others are built for the company’s website, YouTube ads, or broader product presentations.
For Stefan, one of the biggest advantages of Storykit is how effortlessly it delivers a polished, professional result.
– Every video has that professional feel. The way the images slide in, the text animates—it all looks so good right out of the box. In other tools, you'd have to build all of that manually.
Speed and ease of use are equally important. With help from the Storykit team, Sika created branded AI templates for their product videos and marketing presentations, automating almost the whole creation process.
– I created a few videos and decided how I wanted everything to look: the text layout, intro and outro slides, font sizes. Once that was done, the Storykit team turned them into AI templates.
– This means that now I can paste in the URL of a product page or add the text from a brochure, press ‘create’ and the video is done.
– It’s very intuitive and easy to work with. I can create a professional video in seconds instead of hours.
Stefan Ulander, Content Manager and Team Leader Marketing at Sika Sweden, was no stranger to video production. He’d created his share of videos in Adobe Premiere Pro, but when it came to launching Sika’s products on Amazon Sweden, he knew that method wouldn’t scale.
– Amazon encourages sellers to use short, compelling product videos to boost sales. But creating dozens of them in a traditional editing suite would take too much time.
That’s when Stefan started looking for a faster, more scalable solution. He needed a tool that could deliver high-quality videos without bogging down his workflow.
– We wanted an AI solution that could help us scale video for Amazon. I went to seminars promoting different solutions and Storykit was the best one I found. It’s easy to use, gives a professional feel, and we were able to get started right away.
Since introducing Storykit, the team has seen a noticeable shift in both what they can produce and the results they get from it.
A stronger presence on social media has led to better performance across platforms, with videos driving more visibility and interaction.
Max explains:
– Part of my job is evaluating campaigns and looking at the analytics, and I can see that videos on social media get more engagement.
Most video creation now happens between Max and two colleagues, one handling press releases, the other managing social media. Storykit allows all of them to create high-quality videos in a fraction of the time, making it easier to keep up with growing content needs.
– We know video performs better, and now that we can create it more easily, we’re able to give attention to things that might’ve been missed before.
In an industry where communication often involves technical subjects, video has helped Svevia break things down in a more digestible way.
– In our industry, we’re often talking about complex things and trying to explain them. Doing this is just easier with video. You can break things into lists and present the information in a way that’s easier to understand.
Svevia is one of Sweden’s leading infrastructure companies, focused on building and maintaining the systems people rely on every day—roads, bridges, asphalt, and more. In short: they don’t build houses, they build the roads that lead to them. Check out how they are using video to build their brand and communicate with their audience.
Svevia has a wide audience to speak to, from employees and students to customers and potential partners, and each group expects content that’s clear, relevant, and easy to engage with.
Using Storykit, Svevia creates a steady stream of videos that serve multiple purposes across their channels.
– It’s easy to create a video and adjust it a bit depending on the platform, says Max.
The focus on social is about awareness and engagement, especially for potential employees and future partners.
– It’s not always about converting. We also need to build the brand and create visibility.
Here’s a breakdown of the types of content they create:
One of the most common and effective ways Svevia uses Storykit is to bring written content, like press releases and quarterly reports, to life as videos. This gives them multiple ways to present the same message.
– We just released our Q1 economic report and made a video with numbers and highlights. You can read it, sure, but now you can also see it in a more playful and easy-to-understand way.
This approach makes even complex topics easier to engage with for a broader audience.
When Svevia attends industry events, starts new projects, or finishes notable work, they spread the word through video.
– When we’re doing a project and writing a text piece about it, we make a video too. Same for events—we’ll post something like ‘Come meet us!’ with a short video.
Video isn’t just for external audiences. Svevia also uses Storykit to support internal communication.
Yes, Svevia was already using video as part of their communication strategy—but it wasn’t working as smoothly as they needed.
Max Isaksson, Growth Marketer at Svevia, explains:
– We were already making videos before Storykit, but not nearly as many as we wanted to.
The team had tested tools like Adobe Spark and Premiere Pro, but none of them truly fit. Some were too basic and restrictive, limiting what they could create. Others were too complex, making the production process slow and inefficient.
– We didn’t want to lose our creativity but we needed to be more efficient. That’s why Storykit became the best tool for us. You can be creative and make the videos you want, but the process is still simple and fast.
When talking about the difference between Adobe and Storykit, Max puts it simply:
– It’s hard to compare, because they’re totally different tools. I still use Adobe for some advanced projects, but when it comes to time, Storykit is so much easier.
Svevia didn’t need to be convinced about the value of video, they just needed a better way to do more of it. Storykit struck the right balance between creative freedom and ease of use that they had been looking for.
– We wanted to keep the high-quality creativity that you get from Adobe, but also work faster and get more done. Storykit made that possible.
From day one, the setup was smooth. The team quickly built a workflow around custom templates that match their brand, making video creation not just faster, but more consistent too.
– Getting started with Storykit was super easy. We set up custom templates with our branding, including intro and outro slides, making the creation process really simple. Now, we’re creating far more videos than we ever did before.
It’s not just the quantity that’s changed, but also the kind of content they’re now able to create on their own.
– Today, we’re doing a lot more types of video as well. Like now we can make shorter summaries of our financial reports.
In addition, if something new comes up or a question arises, we have someone to help us.
– The support is super fast. If we need help or want to change something in the tool, Storykit is there to help.
