So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
January 24, 2025
January 24, 2025
Join our upcoming webinar: Turn your reports into marketing fuel with smart distribution
As Ross Simmonds, CEO of the content agency Foundation Inc, likes to say: Create once. Distribute forever.
Too often, marketers pour hours into crafting blogs, reports, or videos, only to share them once, cross their fingers, and hope for the best.
The result?
Content that falls flat—not because it’s not good, but because it hasn’t been seen.
This is where content distribution comes in.
Distribution isn’t an afterthought; it’s the driving force behind your content’s success. It’s about making sure the right people see your work, on the right platforms, in the right formats, over and over again.
Keep reading to learn the cornerstone principles of effective content distribution an get actionable tips to maximize your reach—because posting once simply isn’t enough.
Content distribution is the process of sharing your content—blogs, ebooks, videos, case studies, or reports—with your target audience through the right platforms and formats. It’s not just about pushing out the “physical” content itself, but about amplifying the key messages and ideas within it.
Take Wyzowl’s video marketing report, for example: the report as a whole is fantastic, but the individual stats within it are just as powerful when shared on their own.
The same goes for a case study or an article. Sure, the whole story is important, but sometimes pulling out a single key quote or takeaway can resonate even more with your audience.
It’s also essential to present your content repeatedly. Don’t assume that everyone saw and remembered your first post—because they didn’t. If you create a video for social media, don’t just publish it once.
Post it again, and again—maybe five times or more.
Each time, you’re giving it a new chance to reach someone who missed it before or to remind someone who forgot.
In short, content distribution is what bridges the gap between creation and connection. It’s the key to turning all that effort you put into creating something awesome into meaningful results.
To succeed on social media, regardless of your goals, one thing is essential: consistency.
Many brands fear posting too often, worried about overwhelming their audience. However, the reality is that consistent, frequent posting is the key to social media success.
Here's what you can expect on each platform with a higher posting frequency:
To illustrate this, we looked at how often top-performing companies post each week. Here’s what we found:
The volume is impressive, but it raises a crucial question: how do you create this much content consistently without burning out?
The answer lies in effective content distribution. Instead of constantly chasing new ideas, focus on repurposing and redistributing what you’ve already created.
Break down your existing content into smaller, more engaging pieces, and present it in various formats. This approach allows you to maintain a steady stream of high-quality posts while getting the most value out of your original work.
We’ll share more about how to do this efficiently further down.
Here are three essential tips for maximizing your content's reach and establishing a powerful presence on social media through distribution:
When sharing your content on social media, start with this mindset: no one saw your first, second, or even third post.
The fear of being repetitive or annoying often holds marketers back, but the truth is, repetition isn’t just helpful—it’s absolutely essential, especially in the fast-moving world of social media.
Why? Because repetition ensures your key messages actually reach your audience. It reinforces recall and boosts engagement over time.
Many businesses make the mistake of sharing a blog post, video, or other content just once and then hoping for the best. The reality, however, is that the likelihood of your audience noticing, engaging with, and remembering your content after a single post is slim.
Here’s why people might miss or overlook your content:
This is where the Rule of 7 comes into play—a principle that suggests a potential customer needs to encounter your brand or product at least seven times before making a decision.
The same idea applies to your content strategy: by sharing your content multiple times, you dramatically increase the chances that it will be seen, remembered, and engaged with.
As marketers and content creators, we often treat our completed work as a single, finished product. But this mindset limits the potential reach of your content.
Instead of sharing a simple link to an ebook, case study, or blog post and calling it “distributed,” consider how you can break it down and repurpose it for greater impact.
Why is relying on links alone not enough?
To give your content the visibility it deserves, focus on breaking it into smaller, more engaging “snackable” pieces that your audience can consume directly in their social feed.
The most effective way to do this? Video.
Videos consistently capture attention better than static links or images and are more likely to be favoured by social media algorithms, extending your reach.
Take it from Elon Musk: “The more screentime users spend looking at a post, whether text, pic or video, the more it is boosted. Video posted natively to this platform will be boosted more than an external link, because way more time is spent watching a video than clicking a link.”
By repurposing content into native videos or other engaging formats, you’ll not only attract more eyeballs but also improve how platforms promote your posts.
Distribution isn’t just about sharing—it’s about meeting your audience where they are and keeping them engaged.
Further reading: 5 ways to get more eyes on your reports
Testing different formats, styles, and platforms might feel risky, but it’s one of the best ways to discover what truly resonates with your audience. Remember, the worst-case scenario isn’t failure—it’s being ignored. If a post doesn’t land, your audience will simply scroll past it. No harm done.
Here’s another thing to keep in mind: you can’t always track the full impact of your content.
Just because someone doesn’t like, comment, or share your post doesn’t mean it didn’t resonate. Many people engage with content passively—it could influence their thoughts or decisions without leaving a measurable trace.
Now you understand how crucial content distribution is—but how do you actually make it happen efficiently?
You’ve already put in the work to create your content, and now the idea of making even more can feel overwhelming. But what if you could repurpose your existing content into multiple high-performing videos without the heavy lifting?
That’s where Storykit comes in. Storykit makes it easy to transform your written content into bite-sized videos that are perfect for social media distribution.
Why focus on video? Because it works.
Videos generate 5x or more engagement than other content types, and with 91% of consumers wanting more video from brands, you’re meeting your audience where they are.
Here’s how you can use Storykit to maximize your distribution efforts:
Take your written content—blog posts, reports, or case studies—and use Storykit’s AI-powered templates to create professional-quality videos in minutes. Creators help you highlight key takeaways, quotes, or data points in a way that captures attention and encourages engagement.
Want to take your distribution to the next level? Use Campaigns to turn one piece of content into 4–6 unique videos effortlessly.
With multiple videos ready to go, you can share them across different platforms to reach your audience wherever they are. And remember—don’t just post once! Reuse and redistribute your videos multiple times to maximise visibility and engagement.
With Storykit, you’re not just creating videos; you’re scaling your distribution strategy without the stress.
Here are five video ideas we created from this very article to show how you can repurpose written content into engaging, shareable videos.
Since we work in two-week sprints with new content, these videos will be distributed on LinkedIn throughout a two-week period, ensuring consistent engagement and maximum reach:
Creating content is only half the battle—what truly determines its success is how you distribute it. Effective distribution isn’t just about ticking a box; it’s about amplifying your message, reaching the right people, and maximising the impact of your hard work.
The secret? Stay consistent, be creative, and never stop distributing. Your content deserves to shine—now it’s time to make it happen.
January 23, 2025
January 23, 2025
That's what personalized video marketing does. And with the right tools, creating personalized videos is faster and easier than you think.
Let’s explore what personalized video really means, where it shines, and why it could be the simplest way to take your content up a level.
Personalized videos are videos tailored to an individual viewer. That can mean anything from adding a name to a thumbnail, to creating full videos that speak directly to someone's interests, actions or behaviour.
It’s not just about being clever—it’s about being authentic.
Personalized video marketing doesn’t need to be complicated either. It can be as simple as:
By integrating personal elements, you can cut through all the generic content and increase your chances of catching their attention.
Here’s why video personalization gives you an edge:
You don’t need to overhaul your strategy. You just need to find the right moment to add a more personal touch. Here’s how businesses in different industries are doing exactly that:
That’s the biggest myth: that personalized videos are hard to make.
Sure, some videos—like recording a quick message for a sales lead—take a moment. But that moment? It’s often what makes the biggest impact.
And if you want to create a talking head video for sales, recording yourself and doing a quick edit in Storykit—with a professional outro and clean text slides—is super easy.
With Storykit, creating videos is fast and simple. You can turn any piece of text—like an email, support reply, or onboarding message—into a video in minutes.
That means personalized videos are no longer a huge effort. They’re just a smarter way to communicate.
Here are a few creative ways teams bring video personalization to life:
It’s not complicated. Start here:
And that’s it. You’re personalizing video like a pro.
Every day, people scroll past thousands of messages. Most of them are generic. Forgettable.
But personalized videos stand out. They show effort, creativity, and care. And with a tool like Storykit, they’re surprisingly easy to create—whether you want to build relationships, spark interest, or just make someone’s day.
So if you’re looking for a way to connect faster and make a stronger impression, personalized video might be your best next move.
January 20, 2025
January 20, 2025
Join our upcoming webinar: Turn your reports into marketing fuel with smart distribution
January 14, 2025
January 14, 2025
Join our upcoming webinar: Turn your reports into marketing fuel with smart distribution
If you're just getting started, don’t worry. We’re here to help you focus on the key metrics that truly matter.
One of the biggest mistakes businesses make on social media is treating it like a marketplace—focused solely on conversions and direct sales. And while those metrics are great, they take time to build.
Instead, you should approach social media as a brand-building platform. The goal is to get people familiar with your brand, build trust, and stay top-of-mind over time.
Unless you’re a B2C company selling products, video is most effective as a tool for awareness rather than immediate conversions. It allows you to showcase your brand’s personality, connect with your audience, and establish trust over time.
With this in mind, here’s how to approach tracking your success.
Impressions should be your primary focus, even before you think about conversions or leads. They measure how often people see your content—an essential first step in building awareness and familiarity.
HockeyStack’s recent survey highlights just how crucial impressions are for driving results:
For the average B2B SaaS company:
As deal sizes grow, the numbers rise:
Over time, these impressions will nurture your audience and guide them through the buyer’s journey.
Remember: The total number of views across multiple videos is more impactful than one powerful video. Consistency is key. Of course, take note of individual posts that perform exceptionally well, but don’t obsess over them. More is better when it comes to building awareness.
After impressions, you can start to look at engagements. Engagement metrics like likes, shares, and comments can be valuable, but they shouldn’t drive your overall strategy.
Why?
Because while engagement can show active interest, passive impressions still hold significant value. Many viewers may connect with your content without visibly interacting.
Why engagement matters (But isn’t everything):
If you want to see how well your videos connect with your audience, consider running paid ads.
With paid ads, you can track dwell time—a key metric that shows how long people watch your videos. Longer watch times mean your content is engaging and resonating with your audience.
Paid ads provide a controlled way to test and refine your video strategy, ensuring it’s optimized for your target viewers.
When measuring the success of your social media videos, remember to focus on the bigger picture:
Finally, remember this: the total number of views from multiple videos is more impactful than one powerful video.
Consistency is key.
Consistency matters. By regularly showing up in your audience’s feed, you’re building trust, creating familiarity, and staying top-of-mind.
So, don’t obsess over the performance of individual posts. Instead, measure the overall impact of your content on a weekly or monthly basis. Celebrate the wins, learn from the data, and keep showing up.
Social media is a marathon, not a sprint—and every impression counts.
January 2, 2025
January 2, 2025
In this article, I’ll introduce you to two powerful AI marketing generators that can help you create a complete content strategy.
Whether you’re looking to fill your social media feed with high-quality, on-brand content, or generate engaging blog posts and email campaigns, these tools have got you covered.
Here’s how you can transform your marketing efforts and save you time while driving results.
AI marketing generators are smart tools powered by artificial intelligence that help businesses create high-quality content quickly and efficiently.
Think of them as your personal content creation assistant—helping you fill your content calendar, craft engaging posts, and keep your marketing strategy running smoothly without spending hours writing or designing.
Basically, AI marketing generators take the heavy lifting out of content creation, leaving you with more time to focus on the bigger picture.
With so many AI marketing generators available, you might be wondering why I recommend these two. Well, let me explain why I believe they’re the best options to streamline and elevate your content strategy.
Social media is undoubtedly one of the most powerful platforms to promote your product and brand. To truly succeed, consistency is key—you need to post regularly, ideally every day, to see significant results.
According to a study of 100,000 Buffer users, consistent posting can drive a massive 5x increase in likes, comments, and shares.
And let’s not forget, video content is a must, as it consistently outperforms other types of content in the social feed.
But here’s the catch: staying consistent with high-quality, on-brand videos can be a real challenge.
That’s where Storykit comes in.
With Storykit, you can quickly transform your existing content—like blog posts, product pages, and other valuable assets—into engaging videos tailored to your brand’s voice and style.
This makes it easy to create a steady stream of on-brand content and take your marketing efforts to the next level, without the stress of constantly starting from scratch.
→ Further reading: Repurposing content for social media: 22 text-to-video examples to inspire you
Let’s be honest—there are tons of written content creation platforms out there, like Jasper, Byword, and ContentBot.
So, why do I think ChatGPT stands out as the best?
As a content creator myself, I believe the key to great content is not just having a tool generate words for you, but having your own thoughts and opinions drive the creation process. While you can certainly use ChatGPT to generate content for specific keywords, I find it’s much more effective when you still do a bit of work yourself—like researching competitors or refining your ideas.
The beauty of ChatGPT is that it speeds up this process.
You can use it to quickly craft content, and then fine-tune it by asking for suggestions on copy or where to insert graphs, images, or links. It can even generate those elements for you!
This makes it super easy to optimise your final output.
I’ve personally found this approach to be way more efficient than relying on other AI platforms, which often don’t quite capture the nuance of what we’re aiming for.
Plus, ChatGPT can be used for virtually anything—from brainstorming catchy headlines and crafting email subject lines to writing long-form content. It’s a powerful, efficient tool for content creation.
There are so many ways to generate marketing content with AI, and it’s easy to get overwhelmed by the sheer number of tools out there. But here’s the secret—keeping it simple.
By using Storykit and ChatGPT, you can streamline your entire content creation process without feeling bogged down by complexity.
With ChatGPT, you can quickly create all your written content—whether it's blog posts, social media updates, or email campaigns.
Then, use Storykit to transform that content into eye-catching, on-brand videos in no time.
Together, these two tools can feed your content strategy endlessly, allowing you to create a blog, turn it into a series of videos, and keep your marketing running smoothly without the stress of juggling too many platforms.
By focusing on these two powerful tools, you’ve got everything you need to consistently create high-quality content and take your marketing efforts to the next level.
December 20, 2024
December 20, 2024
The construction industry faces unique challenges: immense complexity, extended timelines, and the need to engage a wide range of stakeholders. From city officials to everyday commuters, each group requires clear and accessible updates on ongoing projects.
This is particularly true for one of Sweden’s largest and most historic infrastructure undertakings: Slussen.
Dating back to the 16th century, the Slussen project is both massive in scale and seemingly unending. Keeping diverse audiences informed about its progress is no small task.
Skanska Sweden, a leader in infrastructure and construction, has embraced video as a modern solution to these communication challenges. As part of its work with the City of Stockholm, the project’s main client, Skanska ensures that communication is clear, engaging, and accessible to all affected parties.
By converting complex technical details into clear, engaging narratives, Skanska supports the City of Stockholm in ensuring that everyone—from technical teams to the general public—can understand and stay updated on the project’s developments. This innovative approach is setting a new standard for effective communication in the construction and industrial sectors.
Communicating effectively on such massive projects is a challenge.
Skanska Sweden, a leader in infrastructure and construction, understands this firsthand. To ensure clarity, transparency, and engagement with diverse audiences, they rely on a powerful tool: video.
Here is a video created by Skanska that highlights their role as the primary builder of the Slussen project.
For a project like Slussen, there are many different audiences to consider.
The City of Stockholm, as Skanska’s main client, must stay informed about ongoing developments. But the project impacts far more than just city officials—countless commuters traveling by bus, subway, and other public transit systems are affected every day. Skanska recognizes the need to connect with all these groups in a clear and direct way.
Caisa Jansson highlights the challenge:
“Our job is to help our client, the City of Stockholm, make complex construction processes understandable to everyone; from the daily commuter to city planners and our internal teams. It’s crucial to explain our actions and reasons, addressing the key questions: What are we doing, and why?”
Using video allows Skanska to effectively reach and engage all these audiences, making complex updates easier to communicate and understand.
One of Skanska’s most effective strategies has been breaking down large projects into smaller, digestible videos. Rather than producing a single, lengthy film, about the whole project, they created nearly 100 videos, each focusing on a specific aspect of the project.
“For instance, we made a video about a fish step we built using ancient stones from Gustav Vasa's wall. In this video, we talked about the circulation of materials, sustainability, and the technical aspects of the step. It’s very complex but by putting it in a video we were able to take a complex project and make it more accessible,” explains Caisa.
By focusing on bite-sized videos, Skanska ensures they can convey both technical expertise and human interest in a format that audiences can engage with easily.
Here is Skanka's video of the fish step.
Large-scale projects require public trust, stakeholder buy-in, and ongoing transparency. For companies in the industrial sector, video offers a way to simplify complexity, share progress, and tell stories that resonate.
Caisa Jansson emphasizes the accessibility of video:
“Our job is to make complex construction processes understandable to everyone; from the daily commuter to city planners and our internal teams. Video helps us do that.”
Whether it’s explaining sustainability efforts, addressing concerns, or celebrating project milestones, video enables companies like Skanska to connect with audiences effectively.
Here is a video from Skanska showcasing highlights of the year, including key milestones achieved in the Slussen project.
Skanska’s approach to video communication is a model for the industrial sector. By leveraging video, companies can:
In a world where attention spans are short, and projects are long, video is no longer optional—it’s essential.
For Skanska, every video is more than just an update. It’s a bridge, a story, and a way to make large-scale projects accessible to all. And for companies navigating similarly complex initiatives, it’s an example worth following. Ready to see how you can automate your video creation and start making an impact? Book a demo with Storykit today.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
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