The Storykit blog

In this article, we'll share 5 tips for creating killer LinkedIn video ads that will help your brand stand out from the crowd. And as a bonus, we'll provide you with ten real-world examples of successful LinkedIn video ads to inspire your own creations.

So read on and discover how to elevate your video ad game and achieve your marketing goals on LinkedIn.

5 LinkedIn video ad best practices that you should implement now

As a video platform, we know a thing or two about creating content that captures attention and gets results. Whether you want to increase engagement, drive clicks, or achieve any other desired outcome, we've got five game-changing tips to help you create epic LinkedIn video ads.

1. Hook the viewer instantly

On social media, we only have seconds to capture the attention of the audience. The first 1-2 seconds are crucial – so make sure to include a hook within these seconds, and place essential information up first. Learn 5 ways to hook your viewer here! 

2. Design for sound off – delight for sound on

80–90% of all videos online are watched without sound, so make sure they are consumable for all those times we watch video when sound on is not possible: at the bus, in the meeting, at dinner. 

3. Keep it short 

One of the most asked questions we get at Storykit is probably “How long should my video be?” And the short answer is… it depends. Or rather: as long as you keep the audience engaged. According to LinkedIn, the most successful video ads are 10–15 seconds long. Your videos with top-funnel marketing goals can be 30–60 seconds long.  

4. End with a strong CTA

What do you want your audience to do after watching your video? Leave your viewers with a direction: to buy, read more or book a demo!

5. Use the post

If you’ve made a longer video with a lot of information, you can consider the post as a complement to your video. Or, if the video is shorter, your copy can serve as the main player. Also: mentioning relevant companies, employees or followers is a great way to boost engagement and increase reach. Make sure to respond to comments, and send the LinkedIn algorithm a signal that your video is creating conversation. 

5 LinkedIn video ad examples to inspire your next campaign

1. Azelio — Promoting long-duration energy storage

2. Planet Tracker — Non-profit educating about sustainable finance

3. Dun & Bradstreet — Promoting data analytics

4. Skandia — Insurance company discussing inflation risks

5. Swegon Group — Promoting a job ad

The use of social media ads is crucial to many companies. This means that your customers' social media feeds will be filled with companies asking for email addresses or selling stuff. The competition will increase, which means that your advertising needs to be crystal clear.

But how? Here are three important things to keep in mind:

1. Time

Your ads need to be short, 5-10 seconds is standard. This means that you can’t tell a complex story about the product. Instead, you should show a small detail that will highlight your USP. Remember that you can also use copy and a CTA-button to say what you want people to do when they see your ad. You won't have to write it in the ad itself. 

2. Branding

Use your brand identity as much as possible. Colors, logos, and other attributes that identify you create a sense of safety for your audience.

–  Just using the company's colors can increase brand recognition by 80%, says Josefine Billström, Creative Strategist on Facebook.

In a test that Facebook did recently, the number of conversions increased if the customer could identify the sender earlier in the ad.

3. Quantity

Can you even remember the time when you could do just one or two ads in six months and then sit back to reap your rewards? Social media is changing, audiences are moving fast and just as you need to mix formats, you need to do many ads and test to see what’s working.

According to a survey by SocialCode, the difference in results between advertisers' best and worst ads averaged 1100%. It was also seen that the fastest growing advertisers made 11 times more ads than the others.

Want to learn all about how to create ads that convert? Download the full guide, here! 

There are a couple of great things to keep an eye on:

🔥 Key Features of the Storykit Asset Browser

1️⃣ All Your Libraries in One Place

🚀 Instant access to all your stock assets. Search across all stock services or focus on a specific one to find exactly what you need.

🔄 Re-use assets from previous stories. Need that perfect clip you used in an earlier project? No problem! Now, you can quickly access media from all your previous Storykit stories.

💼 Client Libraries (Premium Feature). If you’ve created libraries for everyone in your organization, you’ll find them easily within the Asset Browser.

🏢 Agency Libraries (Premium Feature). Have access to agency-wide media libraries? They’re now integrated right into your browsing experience.

2️⃣ Smarter Filtering for Faster Searches

🎯 Narrow down your search in seconds. At the top of the Asset Browser, you can filter by videos or images, helping you find exactly what you need with minimal effort.

3️⃣ Hover & Preview – A Seamless Experience

👀 Preview before you commit. Hover over an asset and instantly choose between downloading it or previewing it directly—saving you time and making your selection process smoother than ever.

4️⃣ GIF Support – Yes, You Read That Right!

🎉 Upload and use GIFs in your videos. The Asset Browser now fully supports GIFs, so you can bring even more dynamic elements into your storytelling. YEY!

🚀 Work Faster, Smarter, and More Creatively with the New Asset Browser

With Storykit’s enhanced Asset Browser, finding the right visuals for your videos has never been easier. Whether you’re pulling from stock libraries, reusing past assets, or filtering down to the exact type of media you need, this update ensures a seamless and efficient workflow.

Video is not just engaging—it sparks emotion. And when emotions are triggered, people take action. Whether you want to increase brand awareness, generate leads, or boost sales, video is the most effective medium to get results. Here’s why:

The Numbers Don’t Lie: Video Drives Engagement, Conversions, and Sales

📌 Video is shared 1200% more often than links and text posts combined. (Hootsuite)

📌 86% of companies use video as part of their marketing strategy. (Wyzowl)

📌 72% of consumers prefer video over text when learning about a product or service. (Wyzowl)

📌 97% of marketers say video has helped their audience understand their products or services better. (Wyzowl)

📌 78% of businesses report that video has directly helped them increase sales. (Wyzowl)

📌 84% of marketers say video has helped them generate leads. (Wyzowl)

📌 43% of businesses report that video has reduced the number of support inquiries. (Wyzowl)

📌 86% of marketers have seen an increase in website traffic thanks to video. (Wyzowl)

📌 80% of visitors spend more time on websites that feature video. (Wyzowl)

📌 94% of people have watched an explainer video to learn about a product or service. (Wyzowl)

📌 84% of customers have been convinced to buy a product or service after watching a brand’s video. (Wyzowl)

📌 85% of consumers want to see more videos from brands in the coming year. (Wyzowl)

📌 On Facebook, the average engagement rate for a post is just 0.27%—but with video, it skyrockets to 6.01%. (Social Insider)

Why Your Brand Needs to Invest in Video Marketing

The takeaway? If you’re not leveraging video, you’re leaving money—and engagement—on the table. With video content, you can:

✅ Boost brand awareness – Reach and engage more people than ever before.
✅ Increase conversions – Persuade potential customers more effectively.
✅ Improve SEO – Google prioritizes video content, helping you rank higher.
✅ Enhance customer experience – Educate and inform with ease.
✅ Stay competitive – Consumers expect video content from brands.

Ready to Elevate Your Marketing with Video?

Whether you're creating short-form social media clips, explainer videos, or in-depth product showcases, video is the marketing tool that drives results. Start incorporating video into your strategy today and watch your engagement, conversions, and brand loyalty soar.

(Sources: Hootsuite, Social Insider, Wyzowl, Simply Measured)

91% of businesses use video as a marketing tool in 2024 (Wyzowl). We are certainly not impartial, but there is plenty of proof showing that video is the number one type of content in social media marketing.

For instance:

• Video sparks emotion in a way text doesn’t
• Video is consumed on the platform (which the audience and algorithms love)
• Video is easy to share

Therefore, it’s time to start making loads of videos! 

So, how do you get started with video marketing? Here are 5 video marketing tips to help you become a video superstar today!

5 video marketing tips to set you up for success

1. Find and tell your stories

At Storykit, ​​we often meet organizations that struggle with what stories to tell. But we know that all companies have lots of interesting stories to tell – you just need to know where to look. Here are 6 good places to find your brand stories! 

2. Make loads of videos

No brand has ever grown on social media by posting every once in a while. You must update all the time, and you must be relevant – and frequent. Why? Well, because the platforms decide which content is prioritized and visible.

3. Set the right goals for each video (spoiler alert: it’s not likes)

Likes and comments look great on paper, but it’s important to remember that these measurements don’t help you to reach your goals or to make informed decisions for future strategies. But what should you look at if you shouldn’t look at likes and comments? Let’s find out!  

4. Distribute 4ever 

One mistake many people make is that they view each video as a single occurrence. Remember: your video can be used in lots of different ways. Reusing and optimizing your video for different channels, audiences and markets is incredibly easy if you make them in Storykit. Change your background assets, the words or tonality, and voilà! Now you have even more versions. 

5. Just do it! 

At Storykit we always say: the worst piece of content is the content never made. Social channels are so fast moving and your audience is elusive, so the most important thing for success will always be to keep up when things change. The motto really is “learning by doing”. So start experimenting, learn from your mistakes and have fun! 

And remember, Storykit is with you all the way. Happy video year!  

This article is an extract from our e-book "Tell every story with a video". Download and read the whole thing here! 

If you make videos the old way, where each video is filmed and then edited in complicated programs – you probably don’t have the resources to make lots of versions of your video. If you make video the new way, for example in – yes, you know – Storykit, then video production becomes incredibly simple.

5 ways of making more video out of your video

1) Make video in several aspect ratios

You probably already know that different aspect ratios work better on different channels, for example:

• Youtube: 16x9

• LinkedIn: 1x1

• Stories: 9:16

So when you have made your video, publish it in different video sizes for social media.

2) Customize the video for different platforms

This is not just about which aspect ratio you choose: you might want different tonality or images depending on which platform you publish on. Duplicate your video and make the changes, and voilà! Now you have even more versions.

3) Customize the video for different target audiences

You probably have several target audiences, and they will surely be more attracted to your videos if you make some small adjustments. For example, maybe you want to adapt the imagery depending on the age the of your target groups? It’s simple to make several versions!

4) Make the video for several markets

Do you have audiences in different markets and different languages? If so, it’s super easy to simply duplicate the video and get it translated! This is what the industrial giant SKF does for its 130 markets in Storykit. 

– I make videos here at the head office, send them out to the local offices and say "go translate", says Sarah Larsson Bernhardt, previously Global Social Media Manager at SKF.

5) Reuse old videos

A classic productivity tip is to reuse old material, and of course, this also applies to video. Republish old stuff with new text. Or, even better, make a copy of the old video and freshen it up with some new pictures or a new introduction. Suddenly, you have even more videos!