So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
March 29, 2022
March 29, 2022
Want to learn everything about how to write winning scripts for social video? Download your free guide here!
Thinking of your content as stories will help you with your video script writing immensely along the way. Imagine, for instance, skilled ad creators—they are experts at telling an entire story in one single picture or just a few words. Naturally, your video is also a story, and it must be regarded as such. That’s why you should start with structuring your content.
Include everything that you want to cover in the video. If it feels like you're trying to include too much – you probably are. It’s often tempting to try to tell several things in one video, or to tell one thing to several target audiences, but that never ends well. Instead – make more videos to more audiences!
If you, for instance, start with a question, you should end the video with the answer. A clear narrative saves you time, lets you add what's important and remove the stuff that is not, and is provenly effective if done right.
Every video should be a finished piece of information. You want the target audience to understand the message and receive all the necessary information. If you plan on creating a series of different videos, you should never expect that anyone who watches video 1 also will see video 2, or that someone who watches video 5 already has seen video 4.
March 28, 2022
March 28, 2022
Creating an engaging video starts with a strong script—and with Storykit’s AI-powered storyboard generation, bringing your ideas to life has never been easier. Instead of getting stuck choosing images, clips, or assets, you can focus on writing a compelling script first—and let Storykit do the rest.
Many users struggle with video creation because they begin by thinking about the visual elements first—what footage to use, which images to pick, or how to design the animations. However, a smarter approach is to start with the script and treat everything else—sound, visuals, and animations—as secondary elements that enhance, rather than define, your message.
A great test? Try rendering a completely black, silent video with only your script displayed in white text. If your video still delivers a clear, impactful message, then you know your script is strong. Once this foundation is in place, adding visuals and sound will simply make it even more engaging.
A helpful writing tip is to structure your script in paragraphs, each expressing one key idea. This method helps maintain a clear narrative flow and ensures that your video stays cohesive and easy to follow. When you structure your script this way, you’ll naturally begin to visualize how your video will play out, making it easier to refine your ideas from the very beginning.
One of the biggest advantages of using Storykit is its AI-powered assistance. Here’s how you can use it to streamline your video creation process:
By using this AI-assisted feedback loop, you can quickly fine-tune your script and ensure your video is well-structured before adding visuals, music, or animations.
Your video script is the backbone of your content. If it’s clear, engaging, and well-structured, your video will work—even without visuals. By starting with the script, using paragraph-based structuring, and leveraging Storykit’s AI, you’ll create videos that connect with your audience and deliver your message effectively.
March 24, 2022
March 24, 2022
Just before Christmas, Storykit raised 90 million in capital to boost the growth rate, and the high pace is already evident, both in the increasing number of customers and staff.
– It's happening so fast now, which of course is great, but also a testament to the fact that Storykit is filling a need in the market. There are an almost infinite number of people working on some kind of communication who need to be able to make video of that communication in a fast, efficient and flexible way. This is where Storykit comes in, says Peder Bonnier, CEO and founder of Storykit.
At the time of writing, Storykit is currently working with nearly 700 customers across multiple markets.
– Over the past year, we have expanded across several major European markets, such as Spain, Germany and France, and we are constantly establishing ourselves in new markets at a rapid pace. We see the same great need for efficient video production everywhere, says Peder Bonnier.
To grow the business even further, Gustav Baltscheffsky has been brought in as VP Business Development. He joins the company directly from fintech company Tink, where he was responsible for expanding the business in the Nordic and Baltic countries.
– Joining Storykit at this time is super exciting. The company is at the very beginning of a really big journey and it is clear that there is a huge potential in what they do, says Baltscheffsky.
– This rate of growth is almost breathtaking and every new member we bring in is another piece of the puzzle falling into place. With Gustav's experience of rapid expansion and business development, we are even better equipped for the future, says Peder Bonnier.
March 3, 2022
March 3, 2022
Knowing you are talking to and why is fundamental when it comes to all types of communication. But if you are to inform people about something – especially concerning a situation that people are anxious about and when there is a lot of misinformation going around – you have to be absolutely certain about this. It’s a big difference between sharing new opening hours with your customers and reaching out to as many people as possible with ways to support people in need.
In general, companies usually have a lot of flexibility when it comes to the topics they can talk about. Even if a topic isn't about your core activities, if your audience finds it interesting it's usually okay. But in times of crisis, there must be firm boundaries in place. This is the time to only talk about subjects that are within one’s expertise. Otherwise, it might cause confusion, error and it could even harm people. Let the experts be the experts.
Video is usually a pretty playful format. But not now. On the contrary, it’s more important than ever to be as clear and concise as possible and to do the necessary research. If you have one minute; make sure that you take advantage of every single second. And avoid being too emotional. Although the video format is great for establishing a personal connection with your viewer, it’s hard to remain informative when emotions take hold of us.
In this situation, you can be excessively clear in your videos. You can be clear about what you do know and also about what you don’t know. And make sure to include your sources and make your references clearer and more accessible than ever before. Consider adding a note like “this is official information” or “the advice comes from X”.
When the information is constantly changing, your communication must do so too. This is the time to create new videos continuously and – which is an unusual recommendation in the realm of social media – make sure to delete old videos. Of course, it hurts when you have to remove a video with 100,000 views, but you really must make sure that you are not holding on to videos that provide false, outdated information.
In a crisis, you can ask people to share your video content – more explicitly than you normally would. People are much more inclined to share information that they consider important for others. It’s also very important to share others’ information, especially information outside of your expertise that would be useful for your audience.
February 7, 2022
February 7, 2022
In this article, we'll share 5 tips for creating killer LinkedIn video ads that will help your brand stand out from the crowd. And as a bonus, we'll provide you with ten real-world examples of successful LinkedIn video ads to inspire your own creations.
So read on and discover how to elevate your video ad game and achieve your marketing goals on LinkedIn.
As a video platform, we know a thing or two about creating content that captures attention and gets results. Whether you want to increase engagement, drive clicks, or achieve any other desired outcome, we've got five game-changing tips to help you create epic LinkedIn video ads.
On social media, we only have seconds to capture the attention of the audience. The first 1-2 seconds are crucial – so make sure to include a hook within these seconds, and place essential information up first. Learn 5 ways to hook your viewer here!
80–90% of all videos online are watched without sound, so make sure they are consumable for all those times we watch video when sound on is not possible: at the bus, in the meeting, at dinner.
One of the most asked questions we get at Storykit is probably “How long should my video be?” And the short answer is… it depends. Or rather: as long as you keep the audience engaged. According to LinkedIn, the most successful video ads are 10–15 seconds long. Your videos with top-funnel marketing goals can be 30–60 seconds long.
What do you want your audience to do after watching your video? Leave your viewers with a direction: to buy, read more or book a demo!
If you’ve made a longer video with a lot of information, you can consider the post as a complement to your video. Or, if the video is shorter, your copy can serve as the main player. Also: mentioning relevant companies, employees or followers is a great way to boost engagement and increase reach. Make sure to respond to comments, and send the LinkedIn algorithm a signal that your video is creating conversation.
February 1, 2022
February 1, 2022
The use of social media ads is crucial to many companies. This means that your customers' social media feeds will be filled with companies asking for email addresses or selling stuff. The competition will increase, which means that your advertising needs to be crystal clear.
But how? Here are three important things to keep in mind:
Your ads need to be short, 5-10 seconds is standard. This means that you can’t tell a complex story about the product. Instead, you should show a small detail that will highlight your USP. Remember that you can also use copy and a CTA-button to say what you want people to do when they see your ad. You won't have to write it in the ad itself.
Use your brand identity as much as possible. Colors, logos, and other attributes that identify you create a sense of safety for your audience.
– Just using the company's colors can increase brand recognition by 80%, says Josefine Billström, Creative Strategist on Facebook.
In a test that Facebook did recently, the number of conversions increased if the customer could identify the sender earlier in the ad.
Can you even remember the time when you could do just one or two ads in six months and then sit back to reap your rewards? Social media is changing, audiences are moving fast and just as you need to mix formats, you need to do many ads and test to see what’s working.
According to a survey by SocialCode, the difference in results between advertisers' best and worst ads averaged 1100%. It was also seen that the fastest growing advertisers made 11 times more ads than the others.
Want to learn all about how to create ads that convert? Download the full guide, here!
We’ve teamed up with Daniel Bromberg, paid ads expert at LinkedIn, to give you the ultimate playbook on LinkedIn video ads.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
