The Storykit blog

Peder: Tell me Jonna, how 6 months ago a rebrand wasn’t even on the cards and now it’s happening. And now it’s happening it’s obviously the right thing to do… but how did we get here?

Jonna: We’ve seen such massive changes to the company lately; we’re growing at a crazy pace, the product is changing in the most spectacular way, we did a new investment round, and we’ve also been busy helping all our clients tell their stories. Suddenly we realised we hadn’t paid much attention to telling our own. The brand wasn’t evolving at the same pace as everything else.

Everything happened in a very Storykit kind of way, didn’t it?

– Yes! First of all, we started with the words. What do we say, how can we tell the story about our brand as clearly as possible? What is this new position, and how do we convey it clearly?

Tell me more about the new position?

– The way video is consumed has changed: The audience’s demand for video is endless, and they truly want video everywhere, and for everything. But the way companies produce video hasn’t changed: either they use in-house specialists and agencies, which leads to resource-intensive, time-consuming video production with a high risk of bottlenecks that will slow you down.

– Or, video is produced in a makeshift way, where professional communicators need to use free apps, templated software, or start filming scrappy stuff with their phones. This might be fun, but most brands soon realise it’s not sustainable, because it’s impossible to keep control and the quality is – at best – inconsistent.

– This is why Storykit just launched a game-changing text-to-video feature, which allows our customers to write videos instead of editing them. If they’ve got words, now they’ve got video. This means that millions of people who can write text, now can create brilliant videos in minutes, with Storykit. This puts us in a new space in the video category, where we are offering something entirely different. Storykit completely changes how people think about and work with video.

For me all of this sounds quite familiar?

– It should! The funny thing is that this is nothing new to us, turning stories and text to video has been our passion since day one. But now it’s also our brand.

So, first you set the words, and then you moved on to the visuals. This wasn’t the original plan, was it?

– No, haha, that's totally on you. I never felt the need for a total rebrand but we evolved into it, and now that it is here it already feels like home. We loved the old design, it was fun and vivid, but the clearer we saw our positioning, we realised that the old look was impeding our story. The new design is built on the story we are telling, and when all those pieces came together it was nothing less than magical.

You didn’t do all this without external help, tell me a bit about that?

– To get the words and the design right we teamed up with the amazing brand agency Brand Gym from the get go, and they’ve played a crucial part in this. They immediately saw that everything was already there: the product, the content, the vision, the people – we were all pointing in the same direction, we just didn’t have a clear story to tell.

Everyone telling the same story isn’t easy in a rapidly scaling organisation in multiple markets?

– No, this is why I’m so happy we now have a powerful brand promise that everyone 100% believes in and stands for: Video for everyone, Video for everything. We even have this great new line, Storykit it, which captures all our empowering enthusiasm for all things video.

Now that the new brand is out there, what does the future hold?

– We have so much cooking! We are always on a mission to help organisations and brands tell their stories. Since the story is key for video creation in Storykit, we will be doing a lot more of this going forward. Joining our Facebook group Video for social media is a great way to start, if you don’t want to risk missing out on all the fun.

To wrap this up: what’s your recommendation for brands that want to do high volume, even higher quality video?

– Go ahead and Storykit it, of course!

I’ve been working with communication for decades, but my brain will still pretty much explode as soon as I try to use any traditional video editing software. I open them. I realise I need to start with creating a timeline. Or several timelines. Booom. It never ends well.

– Your reaction is not surprising. Many of us who work with communication are used to doing linear storytelling. We write our information or stories on paper, which gives us total freedom to write them exactly how we want them, says Fredrik Strömberg, CPO at Storykit.

Ok, does video work differently?

– Yes, if you create video using traditional video editing software, your story needs to be based on which video clips you have, and your footage will control your storytelling. What you have on camera will be more crucial for your video than which information you want to get out there.

Start writing your videos

But not anymore. With the brand new Storykit script editor, you simply copy or write a text and watch your storyboard build before your eyes. Sound crazy? It is. But it’s true: now you can start writing your videos.

– This means that we are enabling everyone who can write to also create video, in a way we are all familiar with – by writing, says Fredrik Strömberg.

It sounds like magic; how does it work?

– Well there is of course the long story on how the AI we’ve built works, but the short version is that you write your text, and Storykit starts creating the video. We simply want our users to focus on telling their stories and let Storykit build the video around that story.

Creating video using the Storykit script editor is so easy that you might even think, “why not make it a video too?” about every text you write. Among other things, the feature gives you:

1. Tremendous flexibility in your storytelling. You can write pretty much any story you like. 
2. Instant help with your video creation. Letting the AI build your storyboard will make your video creation easier than ever. 
3. 100% control. You can handle everything from writing your words, finding and choosing your assets, building your storyboard structure, and even choosing your slide types directly in the text editor. And if you want to do some final touches, you just switch over to the storyboard editor.
   
   

Want to see this with your own eyes? Book a demo today and we'll show you!

‍Want to learn everything about how to write winning scripts for social video? Download your free guide here! 

Thinking of your content as stories will help you with your video script writing immensely along the way. Imagine, for instance, skilled ad creators—they are experts at telling an entire story in one single picture or just a few words. Naturally, your video is also a story, and it must be regarded as such. That’s why you should start with structuring your content.

1. Make a list

Include everything that you want to cover in the video. If it feels like you're trying to include too much – you probably are. It’s often tempting to try to tell several things in one video, or to tell one thing to several target audiences, but that never ends well. Instead – make more videos to more audiences! 

2. Put everything into the order that best helps the viewer

If you, for instance, start with a question, you should end the video with the answer. A clear narrative saves you time, lets you add what's important and remove the stuff that is not, and is provenly effective if done right. 

3. Think of every video as an entity

Every video should be a finished piece of information. You want the target audience to understand the message and receive all the necessary information. If you plan on creating a series of different videos, you should never expect that anyone who watches video 1 also will see video 2, or that someone who watches video 5 already has seen video 4.

‍Why Your Script is the Foundation of a Great Video in Storykit

Creating an engaging video starts with a strong script—and with Storykit’s AI-powered storyboard generation, bringing your ideas to life has never been easier. Instead of getting stuck choosing images, clips, or assets, you can focus on writing a compelling script first—and let Storykit do the rest.

Start with the Script, Not the Visuals

Many users struggle with video creation because they begin by thinking about the visual elements first—what footage to use, which images to pick, or how to design the animations. However, a smarter approach is to start with the script and treat everything else—sound, visuals, and animations—as secondary elements that enhance, rather than define, your message.

A great test? Try rendering a completely black, silent video with only your script displayed in white text. If your video still delivers a clear, impactful message, then you know your script is strong. Once this foundation is in place, adding visuals and sound will simply make it even more engaging.

Think in Paragraphs for Better Structure

A helpful writing tip is to structure your script in paragraphs, each expressing one key idea. This method helps maintain a clear narrative flow and ensures that your video stays cohesive and easy to follow. When you structure your script this way, you’ll naturally begin to visualize how your video will play out, making it easier to refine your ideas from the very beginning.

Leverage AI to Optimize Your Script

One of the biggest advantages of using Storykit is its AI-powered assistance. Here’s how you can use it to streamline your video creation process:

1. Write your script: Focus on crafting a compelling message with clear, concise language.
2. Let Storykit’s AI generate the storyboard: The tool will automatically create a storyboard based on your script, helping you see how it translates visually.
3. Evaluate and refine: If any part of the storyboard looks unclear or off, it’s a sign that your script may need tweaking. Adjust your text accordingly to make sure your message is as effective as possible.

By using this AI-assisted feedback loop, you can quickly fine-tune your script and ensure your video is well-structured before adding visuals, music, or animations.

The Key Takeaway: A Strong Script Makes Everything Else Easier

Your video script is the backbone of your content. If it’s clear, engaging, and well-structured, your video will work—even without visuals. By starting with the script, using paragraph-based structuring, and leveraging Storykit’s AI, you’ll create videos that connect with your audience and deliver your message effectively.

Just before Christmas, Storykit raised 90 million in capital to boost the growth rate, and the high pace is already evident, both in the increasing number of customers and staff.

– It's happening so fast now, which of course is great, but also a testament to the fact that Storykit is filling a need in the market. There are an almost infinite number of people working on some kind of communication who need to be able to make video of that communication in a fast, efficient and flexible way. This is where Storykit comes in, says Peder Bonnier, CEO and founder of Storykit.

At the time of writing, Storykit is currently working with nearly 700 customers across multiple markets.

– Over the past year, we have expanded across several major European markets, such as Spain, Germany and France, and we are constantly establishing ourselves in new markets at a rapid pace. We see the same great need for efficient video production everywhere, says Peder Bonnier.

Beginning of a journey

To grow the business even further, Gustav Baltscheffsky has been brought in as VP Business Development. He joins the company directly from fintech company Tink, where he was responsible for expanding the business in the Nordic and Baltic countries.

– Joining Storykit at this time is super exciting. The company is at the very beginning of a really big journey and it is clear that there is a huge potential in what they do, says Baltscheffsky.

– This rate of growth is almost breathtaking and every new member we bring in is another piece of the puzzle falling into place. With Gustav's experience of rapid expansion and business development, we are even better equipped for the future, says Peder Bonnier.

1. Identify your target audience and its needs

Knowing you are talking to and why is fundamental when it comes to all types of communication. But if you are to inform people about something – especially concerning a situation that people are anxious about and when there is a lot of misinformation going around – you have to be absolutely certain about this. It’s a big difference between sharing new opening hours with your customers and reaching out to as many people as possible with ways to support people in need.

Questions to ask yourself:

• Who are we talking to?
• What do they need to know?

2. Know your role

In general, companies usually have a lot of flexibility when it comes to the topics they can talk about. Even if a topic isn't about your core activities, if your audience finds it interesting it's usually okay. But in times of crisis, there must be firm boundaries in place. This is the time to only talk about subjects that are within one’s expertise. Otherwise, it might cause confusion, error and it could even harm people. Let the experts be the experts. 

Questions to ask yourself:

• What is our role in this situation? Is it truly our place to calm people down? Or caution them? (The answer is usually “No, our role is to inform them, and only about our business.”)
• Are we experts in this field? (If you are not, then leave it to the experts.)
• Is this subject really about us and our business?
•  Why are we doing this?

3. Take your content seriously

Video is usually a pretty playful format. But not now. On the contrary, it’s more important than ever to be as clear and concise as possible and to do the necessary research. If you have one minute; make sure that you take advantage of every single second. And avoid being too emotional. Although the video format is great for establishing a personal connection with your viewer, it’s hard to remain informative when emotions take hold of us.

Things to consider:

• Do the work: do careful research and express yourself efficiently.
• It’s ok to have a personal approach but remember to put your feelings aside when making an informative video. 

4. Be extremely clear

In this situation, you can be excessively clear in your videos. You can be clear about what you do know and also about what you don’t know. And make sure to include your sources and make your references clearer and more accessible than ever before. Consider adding a note like “this is official information” or “the advice comes from X”.

Things to consider:

• Don’t spread any rumors. If you have to share information that you are not 100% sure about, make it very clear (write something like “we are posting updates on an ongoing basis”).
• Proper references are more important than ever.

5. Create new material and delete outdated posts

When the information is constantly changing, your communication must do so too. This is the time to create new videos continuously and – which is an unusual recommendation in the realm of social media – make sure to delete old videos. Of course, it hurts when you have to remove a video with 100,000 views, but you really must make sure that you are not holding on to videos that provide false, outdated information.

Things to consider:

• Create new content as soon as the situation/information changes.
• Use time markers, like “this decision was made on Sunday afternoon” or “the current information suggests”. Why not use time markers at the beginning of the video for clarity?
•  Remove old videos!

6. Sharing is caring

In a crisis, you can ask people to share your video content – more explicitly than you normally would. People are much more inclined to share information that they consider important for others. It’s also very important to share others’ information, especially information outside of your expertise that would be useful for your audience.

Things to consider:

• Have the courage to ask people to share, both in the video and in your post
• Tell others if you have done great things and share it
• If you see others do great things: share, or ask if you may use parts of it
• When you want to provide information outside of your expertise: share from the experts!