So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
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May 16, 2023
May 16, 2023
LinkedIn can be a true powerhouse for marketing your business to key stakeholders. It’s not just a tool for boasting about new hires.
Whether you’re talking to clients, potential employees or prospective investors, there’s a reason it’s open around your office – it grows networks, businesses and opportunities, and it’s consistently the most trusted social network in the world.
That’s why it’s so important for your company to get the most out of it's presence. In this article we'll share 9 key ways you can optimize your posting strategy and grow your audience on LinkedIn.
Yes: a LinkedIn business page is essential to your social media marketing strategy. Growing a network and building the human side of your business brings so much potential to catapult you forwards, whether you’re looking to ramp up hiring, market new product launches or grow your client base.
Having an interested, valuable audience is just as important as the content itself when growing your company's LinkedIn page. Putting a solid corporate content strategy in place is great, but nobody talks about the work that goes into building the audience in the first place - so we’ve broken down the 9 strongest ways to get there.
Hard truth: You’ll only be able to develop a deep understanding of your audience when you know what they resonate with. You need to test and learn. That’s one reason why companies like Monzo Bank perform so well – because they’re willing to be more risky, they know their audience so well and can talk to them directly on a more personal level.
If you're unsure where to begin, consider reaching out to your existing customers and asking for their preferences on the type of content they enjoy engaging with. This not only shows that you value their opinion but can also provide valuable insights for tailoring your content to better meet the needs and interests of your target audience.
When it comes to deciding what to post on LinkedIn, don't be boring! Think about what your audience actually wants to see and engage with. Maybe it's the latest industry buzz or some insider knowledge that only your company can share.
If you're a marketing company, why not dish on the hottest social media advertising trends? Or if you work in HR, share your tips for acing job interviews like a pro.
But hey, don't stop there! Keep things fresh and exciting by mixing up your content. Try out different types of posts, like blogs, industry insights, and product highlights. The more variety you offer, the more likely your followers are to gobble it up and share it with their own connections.
Checkout Storykit's LinkedIn feed for inspiration.
Choosing the right content format is often overlooked by companies, which can result in low engagement even with super-relevant topics.
If you really want to stand out, choose video as your primary format — videos outperform other content forms by 5x, whether that’s a collection of unignorable stats, a relatable “day in the life” video, or a rundown of events and news updates.
But here's the catch - don't forget about the text! Since LinkedIn is a silent platform, it's crucial to include text overlays to keep your viewers hooked.
And here's the cherry on top - creating videos doesn't have to be a headache. With Storykit, creating a video is as easy as writing your post. Simply type out your content and put it in our tool, and we'll generate a video in seconds based on your text.
Storykit makes it easy for anyone to create professional text-based videos for LinkedIn at scale. Here’s a list of the strongest templates to create content that delivers.
A great post that performs well should grab the audience’s attention, with a strong, bold introductory sentence. This will help your video stand out in a sea of content and encourage viewers to click play.
Additionally, consider encouraging viewers to engage with your content by asking questions or prompting discussion. This will not only increase engagement but also help you build relationships with your audience.
LinkedIn suggests your company will see the strongest results when posting at least weekly, but in our experience, one post a week is not enough to make any kind of splash.
We say to go further than that if you can and post daily, if not more than once a day. After all, how often do you scroll your timeline?
The life of a post is short and we guarantee that your audience does not see every post. Your goal should always be to stand out with relevant posts that target your audience in a crowded scroll.
Read about how Storykit doubled their following in 7 months by posting videos regularly.
Engagement is a two-way street, so if someone comments on your post or sends you a message, be sure to respond in a timely and professional manner. This will help you build relationships with your audience and show them that you value their input.
In fact, LinkedIn expert Richard van der Blom found that it is best to answer comments within 12 hours if you want to get the most out of the algorithm.
In addition, responding to comments and messages can also be a goldmine of information. You can learn a lot about your audience's thoughts and opinions, which can help you fine-tune your content and make it even more appealing to them. So, keep the conversation going and see where it takes you!
We’re going to let you in on a secret here: there’s a reason our employees post on LinkedIn so often – and it’s because people trust them more.
When your employees share your company messages in their own unique tone of voice, they’ll boost your reach to a highly relevant audience – and your brand will resonate more deeply.
You could even experiment with posting having senior employees create LinkedIn profiles that you control, to boost your company messaging.
Now that you know your videos can outperform other content by 5x, you can confidently sail ahead and start to boost your pest-performing organic content.
Investing a little money to reach prospects who would never otherwise have heard of you? Much better than shouting from your office window.
Last but not least, don't forget to give your video analytics some love! They can provide you with some juicy insights into what your audience likes and dislikes, helping you refine your strategy and create even better content.
Maybe you'll discover that your viewers prefer shorter videos or that they go wild for certain topics. Or maybe you'll find out that your audience is more active on LinkedIn during their morning coffee break. Keep an open mind and be willing to pivot your approach to maximize engagement and reach on LinkedIn.
With Storykit, creating a successful posting strategy on LinkedIn doesn’t have to be a drag. Use the above tips and build engaging videos that make your brand shine quickly and easily using tried and tested templates.
When your content creation is painless, you can truly get the most out of your LinkedIn profile.
May 15, 2023
May 15, 2023
Watch out LinkedIn marketers, social sellers are coming in.
If you're wondering how to actually get started with social selling on LinkedIn, you've come to the right place.
In this blog, we'll share practical tips, strategies, and actionable steps to help you navigate the world of social selling on LinkedIn like a pro. Get ready to unleash the potential of this powerful platform and start building valuable relationships that drive revenue.
Social selling is a sales technique where salespeople find potential customers and build relationships using social networks.
To succeed in social selling, both your company and you personally must have a strong presence on social media. Building meaningful connections requires earning trust by being a helpful source of knowledge and making prospects feel like they know you.
Without a visible online presence and personal information, you might as well just be cold calling.
In today's digital realm, social selling is key to captivating your audience. With almost everyone spending their time online, it's essential for businesses to stay current and connect with customers in the way they prefer.
According to LinkedIn, here are some of the results that leaders see from social selling:
Social selling is all about building relationships on social media by using social insights to relate with your prospects, have meaningful conversations and ultimately guide them through the buying process.
Daunted? Don’t be. Here’s how to get started.
To build trust and leave a memorable impression, it's crucial to lay a solid foundation for your personal brand.
Here are some key steps to consider:
If you're seeking inspiration, take a look at the profile of Jonna Ekman, the Marketing Director at Storykit.
When you're connecting with potential prospects, here's the deal: they're probably going to check out your company's profile right away. Ensuring that your company's products or services are presented with utmost clarity and leave a lasting impression is crucial. This might mostly be in the realm of marketing, but as a salesperson, you've got a role to play too!
Remember that you're part of a unified team, working towards shared goals. Even if refining the company's presentation isn't solely your job, don't be shy to jump in and lend a hand.
Collaborate with your teammates, share your insights, and offer help wherever you can. By working together, you'll level up how your company is perceived, leaving those prospects totally wowed and ready to engage.
Check out Salesforce’s LinkedIn profile for a little inspiration.
If you want people to trust you, it's not just about your company's social media presence—it's about you being active too. Don't be shy to share your opinions on your own feed and in relevant groups. Choose the topics that you want to talk about and stick to those
Take it up a notch by liking and commenting on other people's posts. This way, prospects can start getting to know you even before you reach out to them.
Tip: When it comes to building your personal brand, it's important to select topics that align with your expertise and are relevant to your industry. By focusing on these key areas, you can establish yourself as a credible authority and maintain consistency in your messaging.
To stay on track, jot down five core topics that resonate with your brand and refer to them whenever you find yourself veering off course. This simple practice will help you realign and ensure your content remains in line with your overall branding strategy.
One shining example of the power of consistency is Evan Shapiro. Evan has a laser focus on one thing: streaming news and trends. This allowed him to attract a consistent audience but has also helped him build a solid reputation as a go-to source for all things related to streaming.
To kickstart your posting game, here's a simple daily schedule to follow:
Keeping an eye on what your competitors are up to can actually be pretty helpful in shaping your own game plan. It's not about getting obsessed — just taking some time now and then to see what they're posting and who they're interacting with.
Now, don't go overboard with this, but setting aside a monthly check-in can be a smart move. It gives you the chance to gain some valuable insights and even find a little inspiration along the way. So, go ahead and peek into their world every once in a while. You might just discover something that sparks some new ideas for your own strategies.
When it comes to building connections on social media, let's keep it real and focus on creating long-lasting relationships. Skip the whole "pitching your product right off the bat" thing. Instead, concentrate on making a genuine connection and finding common ground with the awesome people you reach out to.
Here are some down-to-earth tips to reach out to your prospects:
For more tips on how to approach cold outbound messaging, check out this post by Robert Kaminski.
Now we’re going to share the secret to getting your content noticed because, hey, what's the point of posting valuable stuff if nobody sees it, right?
So, here's the deal: when it comes to LinkedIn, video is where it's at. Believe it or not, videos on LinkedIn get a whopping 5x more engagement than other types of posts. If you're feeling adventurous and go live, hold onto your hat because that engagement skyrockets to a mind-blowing 24x more.
But video isn't just about racking up the likes. It's also about storytelling, humanizing yourself, and letting people get to know the real you in a more personal way. Plus, it creates buzz and demand for your awesome products or services. Win-win!
Using video can also save you time when it comes to your content creation. Grab some text for your latest blog article or a sentence from your website and just paste it into Storykit. Then you have a video. It’s that simple.
Here are some content ideas and video templates that'll take your social selling game to the next level:
Got a killer blog? Perfect! Use those helpful insights and turn them into engaging videos. Don't have a blog? No worries! The internet is bursting with great resources. Just grab some interesting paragraphs, credit your sources, and boom! You've got yourself a shareable video using the ‘Main Takeaways’ template.
You've got a sales deck or a website, right? Well, that's a goldmine of talking points to make your product shine. Copy that text and paste it into the ‘Grow Your Differences’ template to create an attention-grabbing video.
Stay on top of the latest happenings in your field and share the juiciest stats and insights using the ‘Trend Focus’ template. It keeps your audience informed and positions you as the go-to source for industry updates.
Remember, it's not all about what you're selling. People love people, so let your human side shine! Post about your good days, bad days, or anything you think might be valuable with the ‘Basic Facts’ template. Building relationships means delivering content that resonates with people.
When it comes to social selling, don’t sweat it if you're not seeing immediate success. It's easy to get caught up in social selling metrics and feel discouraged if your posts don't get a ton of likes or your messages don't always get a response. But here's the thing: success in social selling is all about consistency and persistence.
Instead of obsessing over every single engagement or lack thereof, focus on building relationships and providing value to your audience. Be patient and keep showing up. It takes time to gain traction and establish trust with your prospects.
Don't believe us. Read Nick Broekema's experience here. It took him one year of posting regularly on LinkedIn before he started seeing results.
Now, if you're itching to gauge your progress and leverage some insights, LinkedIn has a handy tool that gives you a Social Selling Index (SSI) score. It's basically a way to measure how well you and your team are doing compared to the industry benchmark and can be a helpful indicator of your social selling efforts.
Follow this guide to kick-start your social selling strategy, stay consistent in your efforts, and remember that success will come with time and dedication. You've got this!
May 10, 2023
May 10, 2023
Join our upcoming webinar: Streamline your social media efforts for maximum impact
With this LinkedIn video specs cheatsheet, you can save valuable time by quickly referencing the best-performing video formats recommended for LinkedIn.
LinkedIn allows flexibility in video formats, but we will guide you through the dimensions that deliver exceptional performance and engagement to truly boost your LinkedIn marketing.
When it comes to native LinkedIn videos (organic posts) and sponsored content videos (ads) you should stick to using 1:1 aspect ratio (1080 x 1080 pixels) or 4:5 aspect ratio (1080 x 1350 pixels). Here is why.
Our Community Manager, Heidi Bordal, shares her valuable insight: “When it comes to LinkedIn, the 1:1 aspect ratio is the perfect choice because it effortlessly adapts to both mobile and desktop environments.”
According to our Performance Marketing Manager, Sofia Eriksson, “I always use 1:1 or 4:5 aspect ratios for ads. Since many users browse LinkedIn on their phones, these formats are better because they occupy more screen space and grab more attention compared to the wider 16:9 ratio.”
Nailing the right dimensions is important, but it's just the beginning. To truly stand out, you need captivating videos, and lots of them! Enter Storykit, your secret weapon for creating amazing on-brand videos at scale.
With Storykit by your side, you can unleash your creativity and effortlessly produce a multitude of awesome videos that'll leave a lasting impact.
May 10, 2023
May 10, 2023
Here, we'll provide you with an in-depth overview of all the ad formats available on LinkedIn, including their dimensions, file requirements, and best practices. Whether you're interested in single image ads, video ads, carousel ads, or any other type of ad, this article has got you covered.
Get ready to unleash the full potential of your LinkedIn advertising campaigns as we dive into the complete list of LinkedIn Ad specs.
Sponsored content ads are promoted directly in the LinkedIn feed with other organic content that is posted.
Single image ads on LinkedIn are a type of advertisement that utilizes a single static image to convey a message or promote a product or service.
File type: Your images should be in JPG, PNG, or GIF format.
File size: Keep the file size under 5 MB to ensure optimal loading and performance.
Image ratio: LinkedIn suggests three different image ratios for single image ads:
Ad name (optional): You have a maximum of 255 characters to provide a name for your ad. This name is optional and is used for internal tracking and organization purposes.
wHeadline: The headline of your single image ad should be kept within 70 characters. This is the primary text that grabs the attention of viewers and entices them to engage with your ad.
Introductory text: You have up to 150 characters for the introductory text of your ad. This text appears below the headline and serves as a brief introduction or additional enticing information to encourage users to take action.
Description (LinkedIn Audience Network - LAN): The description field is only required if you are using the LinkedIn Audience Network (LAN). It should be limited to 70 characters and is exclusive to LAN placements.
LinkedIn video ads are engaging advertisements that leverage videos to effectively convey messages, promote products or services, and capture the attention of viewers on the platform.
Video file type: Ensure your videos are in MP4 format for optimal compatibility.
Video file size: Ensure your video file size falls between 75 KB as the minimum and 200 MB as the maximum limit. This range ensures optimal performance and efficient delivery of your video content on the LinkedIn platform.
Video duration: Your video duration should be between 3 seconds as the minimum and 30 minutes as the maximum. This range allows flexibility in creating videos of various lengths, accommodating both short and long-form content.
Image ratio: LinkedIn suggests four different video ratios for video ads:
Ad name (optional): You can provide an optional ad name with a maximum of 255 characters. This name is used for internal tracking and organization purposes.
Headline: Craft a compelling headline within 70 characters. LinkedIn allows a maximum of 200 characters for the headline, but it is recommended to keep it concise and impactful.
Introductory text: The introductory text allows up to 150 characters for a concise and engaging message. However, LinkedIn allows a maximum of 600 characters for the introductory text. It is advisable to use the available characters judiciously to make the most impact.
LinkedIn carousel ads are interactive and captivating advertisements that allow multiple images or videos to be showcased in a single ad unit, enabling businesses to tell a compelling visual story, highlight various offerings, or present a series of messages to engage and inspire their target audience on the LinkedIn platform.
File type: Use JPG or PNG format for your carousel ad images.
Image ratio: LinkedIn suggests one ratios for carousel ads:
Ad name (optional): You can provide an optional ad name with a maximum of 255 characters for internal tracking.
Card headline: Each carousel card should have a headline with a maximum of 45 characters.
Introductory text: Include an introductory text of up to 255 characters to provide context and engage viewers.
Number of carousel cards: Create carousel ads with a minimum of 2 cards and a maximum of 10 cards, allowing for a dynamic and interactive ad experience.
Maximum file size: Keep each carousel card's file size below 10 MB to ensure smooth loading and optimal performance.
LinkedIn event ads are promotional campaigns specifically designed to raise awareness and drive attendance for events, such as conferences, webinars, or workshops, by providing a comprehensive overview of the event details, including date, time, location, and a compelling description.
Image ratio: The image ratio for event ads is 4:1 (1584 x 396 pixels), and the image will be automatically pulled from the associated Event page. Ensure your Event page has an appropriate image with the desired 4:1 ratio to ensure a visually appealing representation in the ad.
Event name (optional): You can provide an optional event name with a maximum of 255 characters for internal tracking and identification purposes.
Introductory text: Include an introductory text of up to 600 characters to provide an engaging and informative description of the event. Use this opportunity to entice and attract potential attendees.
LinkedIn document ads are a dynamic advertising format that allows businesses to showcase and share documents, such as PDFs, eBooks, whitepapers, or guides, directly within the LinkedIn platform.
File type: Supported file types include PDF, DOC, DOCX, PPT, and PPTX.
File size: The maximum file size allowed for document ads is 100 MB.
Aspect ratio: Document ads can have different aspect ratios, including vertical, horizontal, or square formats.
Number of pages: Document ads should have under 10 pages, with a maximum limit of 300 pages or 1 million words. Ratio: 4:1 (image will be pulled from the Event page)
Ad name (optional): You have the option to provide an ad name with a maximum of 255 characters for internal tracking purposes.
Headline: Craft a compelling headline within 70 characters to grab the attention of viewers and provide a concise summary of your document's content.
Introductory text: Use up to 150 characters to provide a brief and enticing introduction to your document, highlighting its key features or value proposition.
Sponsored message ads deliver personalized messages directly to the inboxes of targeted LinkedIn users.
LinkedIn conversion ads are direct, customized messages that are sent to individual LinkedIn members' inboxes, with the goal of driving desired outcomes such as form submissions, resource downloads, or purchases.
Banner file type (optional): You can use JPG or PNG format for the optional banner image.
Banner image size (optional): If you choose to include a banner image, the recommended size is 300 x 250 pixels.
Banner image file size (optional): The file size for the banner image should not exceed 2MB.
Sender image: LinkedIn will automatically use the profile image of the designated sender for the ad.
Ad name (optional): You have the option to provide an ad name with a maximum of 255 characters for internal tracking purposes.
Message text: The message text allows up to 500 characters to convey your key message and engage your audience.
Custom footer: You can include a custom footer with up to 2500 characters, providing additional information, disclaimers, or any other relevant details.
Call-to-action: Create a compelling call-to-action within 25 characters to prompt users to take the desired action.
LinkedIn Message Ads are personalized and direct advertisements that enable businesses to send targeted messages directly to the LinkedIn inboxes of their desired audience.
Banner file type (optional): You can use JPG or PNG format for the optional banner image.
Banner image size (optional): If you choose to include a banner image, the recommended size is 300 x 250 pixels.
Banner image file size (optional): The file size for the banner image should not exceed 2MB.
Sender image: LinkedIn will automatically use the profile image of the designated sender for the ad.
Ad name (optional): You have the option to provide an ad name with a maximum of 50 characters for internal tracking purposes.
Message subject: Create a concise and attention-grabbing subject line within 60 characters to entice recipients to open the message.
Message text: The body of the message allows up to 1500 characters to deliver your main message, provide information, and engage the recipients.
Custom footer: You can include a custom footer with up to 2500 characters, allowing for additional information, disclaimers, or any other relevant details.
Call-to-action: Include a clear and concise call-to-action within 20 characters to prompt recipients to take the desired action.
LinkedIn lead gen form ads are powerful advertising campaigns that allow businesses to capture valuable lead information directly within the LinkedIn platform. These ads feature a pre-filled lead generation form, which is presented to users when they click on the ad.
Form name: Provide a descriptive name for your form with a maximum of 256 characters.
Landing page URL: Include the URL of the landing page where users will be directed after submitting the form. The maximum limit for the URL is 2000 characters.
Offer headline: Craft a compelling headline for your offer within 60 characters to grab the attention of potential leads.
Offer detail (optional): You can provide additional details about your offer within 160 characters, highlighting its value and benefits.
Privacy policy: If applicable, include a privacy policy URL with a maximum of 2000 characters to assure users about the safety and handling of their data.
Call-to-action: Use a clear and concise call-to-action within 20 characters to prompt users to take action and submit the form.
Confirmation message: Prepare a message of up to 300 characters that confirms the successful submission of the form and may include any further instructions or next steps.
Form fields: It is recommended to include 3-4 fields as a best practice for lead gen forms. However, the maximum limit is 12 fields. Select the most relevant and important fields to strike a balance between gathering necessary information and ensuring a smooth user experience.
Text ads are concise, text-based advertisements that appear in various locations on LinkedIn, such as the sidebar or top banner. Dynamic ads, on the other hand, leverage personalized content to deliver highly relevant and customized advertisements.
LinkedIn text ads are concise and impactful advertisements that appear in the form of text-only messages, consisting of a headline, description, and destination URL, designed to capture attention and drive clicks to a specific landing page or website.
Logo file type: Use JPG or PNG format for your logo image.
Logo file size: The file size for the logo image should not exceed 2MB.
Logo image dimensions: Maintain a square dimension of 100x100 pixels for optimal display.
Headline: Create a concise and attention-grabbing headline within 25 characters to capture the interest of the audience.
Description: Craft a compelling description within 75 characters to convey your key message and entice viewers to take action.
LinkedIn Spotlight Ads are attention-grabbing advertisements that appear as large, interactive banners on the LinkedIn platform, showcasing rich media content such as images, videos, or dynamic carousel formats.
Company logo size: Your company logo should have dimensions of 100 x 100 pixels.
Company logo file type: Use either JPG or PNG format for your company logo image.
Company logo file size: Ensure that the file size of your company logo does not exceed 2 MB.
Background image file type (optional): If you choose to include a background image, use either JPG or PNG format.
Background image dimensions (optional): The recommended dimensions for the background image are 300 x 250 pixels.
Background image file size (optional): Keep the file size of the background image below 2 MB.
Headline: Create a compelling headline with a maximum of 50 characters to capture the attention of viewers.
Description: Craft a concise description within 70 characters to provide additional information and engage the audience.
Company name: Include your company name within 25 characters to reinforce your brand identity.
Call-to-action: Use a clear and concise call-to-action within 18 characters to prompt viewers to take action.
LinkedIn follower ads are powerful promotional campaigns that allow businesses to expand their follower base on LinkedIn by showcasing their brand and encouraging users to follow their company page directly from the ad.
Company logo size: Your company logo should have dimensions of 100x100 pixels.
Company logo file type: Use either JPG or PNG format for your company logo image.
Company logo file size: Ensure that the file size of your company logo does not exceed 2MB.
Headline: Craft a captivating headline within 50 characters to grab the attention of viewers.
Description: Provide a concise description within 70 characters to highlight key features or benefits of your company.
Company name: Include your company name within 25 characters to reinforce your brand identity and create familiarity.
May 8, 2023
May 8, 2023
Whether you're a B2B or B2C business, LinkedIn's powerful targeting options allow you to reach specific demographics, job titles, industries, interests, and even company sizes.
In this comprehensive guide, we'll walk you through the various targeting options available on LinkedIn and help you craft a laser-focused targeting strategy that resonates with your ideal customers.
Before we dive into targeting strategies, let's take a closer look at who's on LinkedIn. With over 875 million members worldwide, LinkedIn is the largest professional networking platform out there. In the US alone, 167 million people use LinkedIn. That's a lot of potential customers!
But who exactly are these users? According to LinkedIn, its user base consists mostly of college-educated individuals with above-average incomes. In fact, 44% of LinkedIn users earn over $75,000 per year. This makes LinkedIn an ideal platform for businesses that are targeting professionals and decision-makers.
LinkedIn is also a platform that is favored by those who are seeking employment opportunities. In fact, a survey conducted by Jobvite found that 87% of recruiters use LinkedIn to find potential candidates. This means that if you're looking to hire new talent, LinkedIn is a great place to start your search.
LinkedIn users are also more likely to hold executive-level positions than users on other social media platforms. This means that if you're looking to connect with decision-makers, LinkedIn is the place to be. According to LinkedIn's data, 45% of its users are in upper management positions, while another 30% are in middle management positions.
LinkedIn's user base is also highly engaged. Unlike other social media platforms where users tend to scroll through their feeds mindlessly, LinkedIn users are actively seeking out valuable content and connections. In fact, 91% of executives rate LinkedIn as their first choice for professionally relevant content.
LinkedIn users come from a wide range of industries, with the top three being IT and Services, Finance, and Higher Education. This means that no matter what industry your business operates in, you're likely to find potential customers or clients on LinkedIn.
In terms of job roles, the most common are Sales, Operations, and Engineering. However, LinkedIn is also a platform that is popular among professionals in marketing, human resources, and finance. This means that no matter what type of business you run, you're likely to find potential employees or partners on LinkedIn.
Overall, LinkedIn's user base is highly educated, engaged, and influential. Whether you're looking to connect with decision-makers, find new talent, or promote your business, LinkedIn is the platform to be on.
Setting up a successful LinkedIn targeting strategy requires careful planning and execution. Here are the key steps you need to take to set up your LinkedIn targeting strategy.
The first step in any targeting strategy is to define your target audience. Your ideal customer is the person who is most likely to be interested in your product or service. To define your target audience, ask yourself the following questions:
Once you have a clear understanding of your target audience, you can start tailoring your messaging to their needs and interests.
The next step is to establish your campaign goals. What do you want to achieve with your LinkedIn campaign? Are you looking to increase brand awareness, generate leads, drive sales, or recruit talent? Your goals will determine the metrics you use to measure the success of your campaign. Make sure your goals are specific, measurable, and achievable.
Finally, you'll want to align your content with your target audience. Create content that speaks to their pain points and offers solutions. Use language that resonates with them and showcases your product or service in the best light. Your content should be informative, engaging, and relevant to your target audience. By creating content that resonates with your audience, you'll be more likely to achieve your campaign goals.
Now that we know how to set up our targeting strategy, let's take a look at the different targeting options LinkedIn offers:
Target users based on their job function and seniority level. This is a great way to reach decision-makers within a particular industry.
Target users based on the size and industry of their company. This is a great way to reach users who work for small businesses or those in a particular industry.
Target users based on their skills and interests. This is a great way to reach users who are knowledgeable about a particular topic.
Finally, you can target users based on their location and language. This is a great option for businesses that want to target users in a particular geographic location or language. When it comes to testing across different zones, you can buy a mobile proxy to simulate connections from various mobile devices and locations, ensuring that your campaign is perfectly tailored to resonate with diverse regional audiences.
Now that we've set up our targeting strategy, it's time to create content that resonates with our target audience. Here are a few tips:
Make sure your message speaks directly to your target customer. Use language and tone that resonates with them and speaks to their pain points.
Use visuals that resonate with your target audience. If you're targeting a tech-savvy audience, use modern, sleek visuals. If you're targeting a more traditional audience, use classic, timeless visuals.
Your headline is the first thing users will see, so make sure it's engaging and attention-grabbing. Use language that entices users to click and learn more about your brand.
By following these best practices, you'll be well on your way to reaching your ideal customers on LinkedIn. Remember, targeting is key! By defining your target audience and aligning your content with their needs, you'll be able to connect with decision-makers and drive sales.
May 3, 2023
May 3, 2023
Join our upcoming webinar: Streamline your social media efforts for maximum impact
When you're posting organically, you'll usually see an upload video box with no instructions, and when it comes to ads, you might encounter a message like LinkedIn's, which specifies an allowable aspect ratio between 9:16, 16:9, or 1:1.
If you're anything like me, you might be wondering, ‘how many pixels make up the 9:16 aspect ratio’ or ‘do I need to upload multiple videos with different dimensions or will one suffice’.
We're all looking for the best practices when it comes to creating engaging content, but it can be hard to know where to start when each platform offers different aspect ratios and sizes.
In this article, we'll dive into the world of social media video sizes and ratios, and share our best practices for creating ads and posting on various platforms. Plus, we'll even show you the easiest way to resize your videos to fit perfectly. So, let's get started and make sure your videos stand out on social media!
Did you know that aspect ratios have a fascinating history that spans over a century? From the early days of silent film to the current 16:9 standard, aspect ratios have undergone significant changes. And with the emergence of social media, aspect ratios have taken on many new forms, creating challenges for creators to make videos that look great across various platforms.
To help you create videos with the right dimensions, here are the most common aspect ratios and their corresponding dimensions that you're likely to encounter.
First up, we have the 1:1 ratio, also known as the square aspect ratio. To make your 1:1 video look its best, aim for dimensions of 1080 pixels by 1080 pixels.
Next, we have the 16:9 ratio, which is the classic widescreen aspect ratio. For optimal results, create a video with dimensions of 1920 pixels by 1080 pixels.
Moving on, we have the 4:5 ratio, which is a vertical aspect ratio. To create a visually appealing 4:5 video, go for dimensions of 1080 pixels by 1350 pixels.
Last but not least, we have the 9:16 ratio, which is a vertical aspect ratio. If you want your 9:16 video to stand out, aim for dimensions of 1080 pixels by 1920 pixels.
Is choosing the right video dimensions important? The answer is yes!
When we asked our Performance Marketing Manager (AKA Social Media Ad Pro), Sofia Eriksson if using the right video ratios is important when running ads she said, “Definitely! By choosing all the right dimensions to be optimized for each placement, your ad will look better, be seen in more places and your ad will deliver a better experience to the audience, which is beneficial due to the algorithm and the user experience.”
Creating videos for specific platforms or repurposing content can become a nightmare if you're not sure which size to use. But, here's the good news: we've got you covered!
Here’s all the essential information you need to know about video sizes for different social media platforms, so you can confidently upload your videos like a pro.
When it comes to organic video posting on LinkedIn your go-to ratio should be 1:1 (square).
According to our Community Manager ( AKA LinkedIn Pro), Heidi Bordal, “I always find 1:1 to be the best for LinkedIn and Facebook because it works well for both mobile and desktop.”
Heidi also recommends trying 4:5 (portrait) or 9:16 (vertical) because it fills up the viewer's screen when using mobile.
When you make a video ad campaign on LinkedIn you should use 1:1 or 4:5.
Sofia Eriksson says, “For LinkedIn, I normally do 1:1 or 4:5 for ads since so many people scroll LinkedIn on their phones. If you compare them with 16:9, 1:1 and 4:5 are better because they take up more of the screen, which equals more attention-catching.”
Instagram and Facebook support a range of video ratios, but the best aspect ratios to use for video content are 1:1 (square) and 4:5 (portrait).
The 1:1 aspect ratio is a popular choice for Instagram and Facebook feeds because it takes up the maximum amount of screen space in both portrait and landscape modes. This ratio is great for showcasing products or capturing square videos that can be easily repurposed on other platforms.
The 9:16 aspect ratio takes up more vertical space than 1:1 and is the best ratio for Instagram or Facebook stories.
When choosing a video ratio on Instagram, it's important to keep in mind that the platform's algorithm prefers videos that fill up the maximum amount of screen space. So, it's recommended to choose a video ratio that takes up the most space possible while still fitting your content.
When running Facebook and Instagram video ads you should make sure you upload videos in all three of the recommended ratios: 1:1, 9:16, and 16:9.
Sophia says, “For Facebook and Instagram, I normally do all three ratios that are available to fit all placements (feed, stories, network etc.) and let the algorithm show the video ad where it is best suited for each viewer.”
When it comes to video on YouTube, the golden rule is always to use the 16:9 aspect ratio, which is the standard aspect ratio for most computer and television screens. This ratio provides a cinematic feel to videos and allows them to fill up more of the screen.
Heidi says, “I’d never go for 16:9 on any platform except for Youtube. It is perfect for a computer screen but when it comes to social feeds, it uses too little of the space you have in the feeds.”
The most common video ratio used on TikTok is 9:16 (vertical), which is the vertical aspect ratio commonly used for smartphone screens.
This ratio allows users to easily view videos in full-screen mode on their mobile devices.
In today's digital landscape, video is an essential part of any marketing strategy. However, creating videos that look great and engage your audience can be a challenge, especially when each platform supports different aspect ratios. That's where a video creation tools like Storkit comes in.
Storykit makes it easy to create professional-quality videos for all platforms by allowing users to render their videos into multiple formats without having to adjust anything themselves.
This means you can create a single video and easily convert it into all the formats you need for Facebook, Instagram, TikTok, YouTube, LinkedIn, and more, saving you time and effort in the video creation process.
This is especially valuable for businesses and marketers who need to create a lot of video content in various formats for different platforms.
By choosing the right video ratio for each platform and leveraging video creation tools like Storkit, you can optimize your content for success and your workflow.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
