So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
January 23, 2025
January 23, 2025
That's what personalized video marketing does. And with the right tools, creating personalized videos is faster and easier than you think.
Let’s explore what personalized video really means, where it shines, and why it could be the simplest way to take your content up a level.
Personalized videos are videos tailored to an individual viewer. That can mean anything from adding a name to a thumbnail, to creating full videos that speak directly to someone's interests, actions or behaviour.
It’s not just about being clever—it’s about being authentic.
Personalized video marketing doesn’t need to be complicated either. It can be as simple as:
By integrating personal elements, you can cut through all the generic content and increase your chances of catching their attention.
Here’s why video personalization gives you an edge:
You don’t need to overhaul your strategy. You just need to find the right moment to add a more personal touch. Here’s how businesses in different industries are doing exactly that:
That’s the biggest myth: that personalized videos are hard to make.
Sure, some videos—like recording a quick message for a sales lead—take a moment. But that moment? It’s often what makes the biggest impact.
And if you want to create a talking head video for sales, recording yourself and doing a quick edit in Storykit—with a professional outro and clean text slides—is super easy.
With Storykit, creating videos is fast and simple. You can turn any piece of text—like an email, support reply, or onboarding message—into a video in minutes.
That means personalized videos are no longer a huge effort. They’re just a smarter way to communicate.
Here are a few creative ways teams bring video personalization to life:
It’s not complicated. Start here:
And that’s it. You’re personalizing video like a pro.
Every day, people scroll past thousands of messages. Most of them are generic. Forgettable.
But personalized videos stand out. They show effort, creativity, and care. And with a tool like Storykit, they’re surprisingly easy to create—whether you want to build relationships, spark interest, or just make someone’s day.
So if you’re looking for a way to connect faster and make a stronger impression, personalized video might be your best next move.
January 20, 2025
January 20, 2025
Join our upcoming webinar: Fill your summer content plan (without breaking a sweat)
January 17, 2025
January 17, 2025
We’ve pulled together ten of the most creative, memorable, and effective video advertising examples from big brands that have cracked the code on storytelling, engagement, and emotion.
Whether you're after inspiration or looking to improve your own video marketing, this list will give you a glimpse into what makes a video ad truly stick.
Video advertising is a marketing strategy that uses videos to promote products, services, or brand messaging. These ads can appear on television, social media, streaming platforms, websites, or even in-store displays.
The power of video lies in its ability to:
From 6-second bumpers to 3-minute narratives, video advertising adapts to every channel and every audience.
This fast-paced, visually sleek ad showcases Apple’s innovations in just over a minute. The rapid cuts, minimal aesthetic, and rhythmic pacing keep viewers locked in.
Why it works: Captures attention in seconds with pure brand confidence.
Mailchimp's quirky campaign plays on common mispronunciations of its name, creating a series of playful and memorable ads that reinforce brand recognition.
Why it works: Embraces humor and creativity to make the brand more approachable and memorable.
In a brilliant montage, athletes are shown in perfectly aligned split-screen shots. The ad celebrates unity, resilience, and movement across borders and sports.
Why it works: Visually stunning, emotionally driven, and socially relevant.
Absurdist humour at its best. Old Spice’s classic ad makes an unforgettable impression with its bizarre yet charming tone.
Why it works: Disruptive, funny, and incredibly memorable.
Each year, Google compiles the world’s top search trends into a moving video. It’s a mix of cultural moments, shared emotions, and insightful data.
Why it works: Personal + global = highly sharable and moving.
Smart Nora's ad introduces its contact-free snoring solution, demonstrating how the device detects snoring and gently adjusts the user's pillow to stop it, all without waking the sleeper.
Why it works: By clearly illustrating the problem and the innovative solution, the ad effectively communicates the product's benefits, making it relatable and persuasive to potential customers.
This ad showcases how Grammarly assists users in improving their writing across various platforms, from emails to social media posts. It emphasizes real-time suggestions that help make writing clear and effective.
Why it works: The ad presents a relatable scenario, demonstrating the product's practical benefits in everyday situations. Its straightforward approach effectively communicates how Grammarly can enhance daily communication.
With bold colour blocking and snappy pacing, this ad promotes Monday.com as the work OS that can do it all. It shows real-world work problems solved with flair.
Why it works: Energetic, concise, and highly tailored to busy teams.
This adorable ad follows a child dressed as Darth Vader trying to use the Force—until dad secretly starts the car remotely.
Why it works: Blends humour and emotion perfectly with product relevance.
A fictional team of sandwich-makers test out Slack, hilariously demonstrating how communication gets easier (and more fun) with the platform.
Why it works: Funny, relatable, and highlights product benefits in a story-led format.
As you can see, great video advertising doesn’t always need a Hollywood budget. While these examples range from slick cinematic productions to lean product demos, what they all have in common is clarity, creativity, and consistency.
And if you're ready to start creating your own ads—without an agency or film crew—Storykit can help you turn your ideas or scripts into polished, professional-looking video ads in minutes.
Start creating with Storykit and bring your video advertising ideas to life—fast.
January 14, 2025
January 14, 2025
Join our upcoming webinar: Fill your summer content plan (without breaking a sweat)
If you're just getting started, don’t worry. We’re here to help you focus on the key metrics that truly matter.
One of the biggest mistakes businesses make on social media is treating it like a marketplace—focused solely on conversions and direct sales. And while those metrics are great, they take time to build.
Instead, you should approach social media as a brand-building platform. The goal is to get people familiar with your brand, build trust, and stay top-of-mind over time.
Unless you’re a B2C company selling products, video is most effective as a tool for awareness rather than immediate conversions. It allows you to showcase your brand’s personality, connect with your audience, and establish trust over time.
With this in mind, here’s how to approach tracking your success.
Impressions should be your primary focus, even before you think about conversions or leads. They measure how often people see your content—an essential first step in building awareness and familiarity.
HockeyStack’s recent survey highlights just how crucial impressions are for driving results:
For the average B2B SaaS company:
As deal sizes grow, the numbers rise:
Over time, these impressions will nurture your audience and guide them through the buyer’s journey.
Remember: The total number of views across multiple videos is more impactful than one powerful video. Consistency is key. Of course, take note of individual posts that perform exceptionally well, but don’t obsess over them. More is better when it comes to building awareness.
After impressions, you can start to look at engagements. Engagement metrics like likes, shares, and comments can be valuable, but they shouldn’t drive your overall strategy.
Why?
Because while engagement can show active interest, passive impressions still hold significant value. Many viewers may connect with your content without visibly interacting.
Why engagement matters (But isn’t everything):
If you want to see how well your videos connect with your audience, consider running paid ads.
With paid ads, you can track dwell time—a key metric that shows how long people watch your videos. Longer watch times mean your content is engaging and resonating with your audience.
Paid ads provide a controlled way to test and refine your video strategy, ensuring it’s optimized for your target viewers.
When measuring the success of your social media videos, remember to focus on the bigger picture:
Finally, remember this: the total number of views from multiple videos is more impactful than one powerful video.
Consistency is key.
Consistency matters. By regularly showing up in your audience’s feed, you’re building trust, creating familiarity, and staying top-of-mind.
So, don’t obsess over the performance of individual posts. Instead, measure the overall impact of your content on a weekly or monthly basis. Celebrate the wins, learn from the data, and keep showing up.
Social media is a marathon, not a sprint—and every impression counts.
January 2, 2025
January 2, 2025
In this article, I’ll introduce you to two powerful AI marketing generators that can help you create a complete content strategy.
Whether you’re looking to fill your social media feed with high-quality, on-brand content, or generate engaging blog posts and email campaigns, these tools have got you covered.
Here’s how you can transform your marketing efforts and save you time while driving results.
AI marketing generators are smart tools powered by artificial intelligence that help businesses create high-quality content quickly and efficiently.
Think of them as your personal content creation assistant—helping you fill your content calendar, craft engaging posts, and keep your marketing strategy running smoothly without spending hours writing or designing.
Basically, AI marketing generators take the heavy lifting out of content creation, leaving you with more time to focus on the bigger picture.
With so many AI marketing generators available, you might be wondering why I recommend these two. Well, let me explain why I believe they’re the best options to streamline and elevate your content strategy.
Social media is undoubtedly one of the most powerful platforms to promote your product and brand. To truly succeed, consistency is key—you need to post regularly, ideally every day, to see significant results.
According to a study of 100,000 Buffer users, consistent posting can drive a massive 5x increase in likes, comments, and shares.
And let’s not forget, video content is a must, as it consistently outperforms other types of content in the social feed.
But here’s the catch: staying consistent with high-quality, on-brand videos can be a real challenge.
That’s where Storykit comes in.
With Storykit, you can quickly transform your existing content—like blog posts, product pages, and other valuable assets—into engaging videos tailored to your brand’s voice and style.
This makes it easy to create a steady stream of on-brand content and take your marketing efforts to the next level, without the stress of constantly starting from scratch.
→ Further reading: Repurposing content for social media: 22 text-to-video examples to inspire you
Let’s be honest—there are tons of written content creation platforms out there, like Jasper, Byword, and ContentBot.
So, why do I think ChatGPT stands out as the best?
As a content creator myself, I believe the key to great content is not just having a tool generate words for you, but having your own thoughts and opinions drive the creation process. While you can certainly use ChatGPT to generate content for specific keywords, I find it’s much more effective when you still do a bit of work yourself—like researching competitors or refining your ideas.
The beauty of ChatGPT is that it speeds up this process.
You can use it to quickly craft content, and then fine-tune it by asking for suggestions on copy or where to insert graphs, images, or links. It can even generate those elements for you!
This makes it super easy to optimise your final output.
I’ve personally found this approach to be way more efficient than relying on other AI platforms, which often don’t quite capture the nuance of what we’re aiming for.
Plus, ChatGPT can be used for virtually anything—from brainstorming catchy headlines and crafting email subject lines to writing long-form content. It’s a powerful, efficient tool for content creation.
There are so many ways to generate marketing content with AI, and it’s easy to get overwhelmed by the sheer number of tools out there. But here’s the secret—keeping it simple.
By using Storykit and ChatGPT, you can streamline your entire content creation process without feeling bogged down by complexity.
With ChatGPT, you can quickly create all your written content—whether it's blog posts, social media updates, or email campaigns.
Then, use Storykit to transform that content into eye-catching, on-brand videos in no time.
Together, these two tools can feed your content strategy endlessly, allowing you to create a blog, turn it into a series of videos, and keep your marketing running smoothly without the stress of juggling too many platforms.
By focusing on these two powerful tools, you’ve got everything you need to consistently create high-quality content and take your marketing efforts to the next level.
December 20, 2024
December 20, 2024
The construction industry faces unique challenges: immense complexity, extended timelines, and the need to engage a wide range of stakeholders. From city officials to everyday commuters, each group requires clear and accessible updates on ongoing projects.
This is particularly true for one of Sweden’s largest and most historic infrastructure undertakings: Slussen.
Dating back to the 16th century, the Slussen project is both massive in scale and seemingly unending. Keeping diverse audiences informed about its progress is no small task.
Skanska Sweden, a leader in infrastructure and construction, has embraced video as a modern solution to these communication challenges. As part of its work with the City of Stockholm, the project’s main client, Skanska ensures that communication is clear, engaging, and accessible to all affected parties.
By converting complex technical details into clear, engaging narratives, Skanska supports the City of Stockholm in ensuring that everyone—from technical teams to the general public—can understand and stay updated on the project’s developments. This innovative approach is setting a new standard for effective communication in the construction and industrial sectors.
Communicating effectively on such massive projects is a challenge.
Skanska Sweden, a leader in infrastructure and construction, understands this firsthand. To ensure clarity, transparency, and engagement with diverse audiences, they rely on a powerful tool: video.
Here is a video created by Skanska that highlights their role as the primary builder of the Slussen project.
For a project like Slussen, there are many different audiences to consider.
The City of Stockholm, as Skanska’s main client, must stay informed about ongoing developments. But the project impacts far more than just city officials—countless commuters traveling by bus, subway, and other public transit systems are affected every day. Skanska recognizes the need to connect with all these groups in a clear and direct way.
Caisa Jansson highlights the challenge:
“Our job is to help our client, the City of Stockholm, make complex construction processes understandable to everyone; from the daily commuter to city planners and our internal teams. It’s crucial to explain our actions and reasons, addressing the key questions: What are we doing, and why?”
Using video allows Skanska to effectively reach and engage all these audiences, making complex updates easier to communicate and understand.
One of Skanska’s most effective strategies has been breaking down large projects into smaller, digestible videos. Rather than producing a single, lengthy film, about the whole project, they created nearly 100 videos, each focusing on a specific aspect of the project.
“For instance, we made a video about a fish step we built using ancient stones from Gustav Vasa's wall. In this video, we talked about the circulation of materials, sustainability, and the technical aspects of the step. It’s very complex but by putting it in a video we were able to take a complex project and make it more accessible,” explains Caisa.
By focusing on bite-sized videos, Skanska ensures they can convey both technical expertise and human interest in a format that audiences can engage with easily.
Here is Skanka's video of the fish step.
Large-scale projects require public trust, stakeholder buy-in, and ongoing transparency. For companies in the industrial sector, video offers a way to simplify complexity, share progress, and tell stories that resonate.
Caisa Jansson emphasizes the accessibility of video:
“Our job is to make complex construction processes understandable to everyone; from the daily commuter to city planners and our internal teams. Video helps us do that.”
Whether it’s explaining sustainability efforts, addressing concerns, or celebrating project milestones, video enables companies like Skanska to connect with audiences effectively.
Here is a video from Skanska showcasing highlights of the year, including key milestones achieved in the Slussen project.
Skanska’s approach to video communication is a model for the industrial sector. By leveraging video, companies can:
In a world where attention spans are short, and projects are long, video is no longer optional—it’s essential.
For Skanska, every video is more than just an update. It’s a bridge, a story, and a way to make large-scale projects accessible to all. And for companies navigating similarly complex initiatives, it’s an example worth following. Ready to see how you can automate your video creation and start making an impact? Book a demo with Storykit today.
We’ve teamed up with Daniel Bromberg, paid ads expert at LinkedIn, to give you the ultimate playbook on LinkedIn video ads.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
