So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
May 1, 2023
May 1, 2023
If you're a business owner or marketer who uses LinkedIn ads, you know that they can be a powerful tool for reaching your target audience. However, it can be frustrating to spend a lot of money on these ads without fully understanding what you're paying for.
In this comprehensive guide, we'll take a deep dive into everything you need to know about LinkedIn advertising costs so you can make informed decisions about your campaign budget.
LinkedIn advertising is a powerful tool for businesses looking to reach a professional audience. Before we dive into the nitty-gritty of ad costs, let's brush up on the basics of LinkedIn advertising.
LinkedIn offers a range of ad formats including sponsored content, sponsored messaging, and dynamic ads. Sponsored content is a native ad that appears in LinkedIn users' feeds, sponsored messaging is a targeted message that appears in users' LinkedIn inboxes, and dynamic ads are personalized ads that use the user's profile data to create a custom ad.
When creating your ad, you'll also need to choose your bidding strategy and set your budget. By selecting the right targeting criteria for your campaigns, you'll be able to ensure that your ads reach the right people.
Let's take a closer look at the different types of LinkedIn ads:
Sponsored content is a great way to promote your brand and drive engagement. These ads blend seamlessly into users' feeds and can include images, videos, and carousel ads.
Sponsored messaging is a highly targeted ad format that allows you to send personalized messages to LinkedIn users' inboxes. This is a great way to nurture leads and build relationships with potential customers.
Dynamic ads are a unique ad format that uses the user's profile data to create a custom ad. These ads can include the user's profile picture, job title, and more, making them highly personalized and engaging.
One of the biggest benefits of advertising on LinkedIn is the ability to target your audience with precision. You can target users based on several factors including:
By selecting the right targeting criteria for your campaigns, you'll be able to ensure that your ads reach the right people and drive meaningful results for your business.
When it comes to bidding on LinkedIn ads, there are two main strategies to choose from: cost per click (CPC) and cost per impression (CPM).
With a CPC bidding strategy, you'll pay each time a user clicks on your ad. This is a great option if your goal is to drive website traffic or generate leads.
With a CPM bidding strategy, you'll pay each time your ad is shown to a user. This is a great option if your goal is to increase brand awareness and reach a wider audience.
Choosing the right bidding strategy for your campaign comes down to your goals and budget. If you're looking to drive conversions and generate leads, a CPC bidding strategy may be the right choice. If you're looking to increase brand awareness and reach a wider audience, a CPM bidding strategy may be the way to go.
Overall, LinkedIn advertising is a powerful tool for businesses looking to reach a professional audience. By selecting the right ad format, targeting criteria, and bidding strategy, you can create highly effective campaigns that drive meaningful results for your business.
Now that we've covered the basics of LinkedIn advertising, let's dive into how to set your advertising budget. There are several factors to consider when determining how much you should spend on your LinkedIn ads.
The cost of your LinkedIn ads will depend on several factors, including:
Understanding these factors will help you make informed decisions about your campaign budget.
LinkedIn offers three distinct campaign objectives, each tailored to different stages of the advertising funnel, and you're billed based on the specific actions you want to achieve with your ads:
In terms of cost-effectiveness, Awareness campaigns might start as the least expensive option in terms of individual interactions. Still, the best value depends on your specific marketing goals and how those align with the actions you're paying for. Consideration and Conversion campaigns, while potentially more costly per interaction, are focused on more meaningful engagements that can directly contribute to your business objectives.
LinkedIn provides several ad formats, each with distinct advantages and associated costs, catering to different marketing objectives:
The more competitive your target audience is, the more expensive it will be to reach them with your ads. For example, if you're targeting a highly competitive industry like finance or technology, you can expect to pay more for your ads than if you were targeting a less competitive industry like retail or hospitality.
The quality score of your ad reflects its relevance and value to your target audience. Higher quality scores indicate that your ad is more pertinent and appealing to viewers, which enhances its chances of being displayed to your desired audience. Additionally, ads with higher quality scores benefit from lower costs per click or impression. In essence, providing high-quality content can lead to more efficient ad spend, whereas lower quality content may result in higher costs.
Your bidding strategy will also impact the cost of your LinkedIn ads. There are several bidding strategies to choose from, including cost per click (CPC), cost per impression (CPM), and cost per send (CPS) for sponsored messaging ads. Each strategy has its own pros and cons, so it's important to choose the one that aligns with your campaign goals and budget.
Once you have a sense of the factors influencing ad costs, you can start to determine your daily budget. LinkedIn recommends starting with a daily budget of at least $10-$20 per day, per campaign. However, your budget will ultimately depend on your campaign goals and the audience you're targeting.
It's also important to consider the duration of your campaign when setting your budget. A longer campaign will require a larger budget than a shorter campaign, as you'll need to sustain your ad spend over a longer period of time.
It's also important to monitor the performance of each campaign and adjust your budget accordingly. If a campaign is performing well, you may want to allocate more budget to it to maximize its impact. Conversely, if a campaign is underperforming, you may want to reduce its budget or pause it altogether.
Now that you have a sense of how to set your budget, let's dive into how the ad auction works on LinkedIn. When you bid on a LinkedIn ad, you're entering an auction with other advertisers. The winner of the auction gets their ad shown to the target audience.
When a user matches your targeting criteria, an ad auction is triggered. In the auction, LinkedIn looks at each advertiser's bid and quality score to determine the winner. Quality score is determined by factors like ad relevance, landing page experience, and expected click-through rate.
It's important to note that the ad auction happens in real-time. This means that every time a user matches your targeting criteria, a new auction takes place. This is why it's crucial to have a competitive bid and high-quality score, as you'll be competing against other advertisers each time.
To win the ad auction, you need to have a combination of a high-quality score and competitive bid. A high-quality score indicates to LinkedIn that your ad is relevant, engaging, and likely to perform well. A competitive bid ensures that your ad will be seen by your target audience.
One way to improve your quality score is to create ads that are tailored to your target audience. This means using language and imagery that resonates with them, and highlighting the benefits of your product or service. You should also ensure that your landing page is relevant to your ad, and provides a seamless experience for the user.
When it comes to bidding, it's important to find the right balance between being competitive and staying within your budget. You can use LinkedIn's bidding strategy options to help you achieve this. For example, you can set a maximum bid for each click or impression, or use automated bidding to let LinkedIn adjust your bid based on your goals.
Once your ads are up and running, it's important to measure their success and adjust your strategy accordingly. There are several key performance indicators (KPIs) you can use to track the performance of your LinkedIn ads.
Some common KPIs include:
By tracking these metrics, you'll be able to see how your ads are performing and adjust your strategy as needed.
Once you have a sense of your ad performance, it's important to analyze your campaign results to see what's working and what's not. To ensure that your ads are performing well and winning the ad auctions, there are several strategies you can use.
These include:
Use the data to make informed decisions about your future campaigns so you can optimize your budget.
Finally, use the data you've collected to adjust your advertising strategy. This could mean tweaking your targeting criteria, adjusting your bidding strategy, or trying out different ad formats. By continually optimizing and adjusting your strategy, you'll be able to maximize the ROI of your LinkedIn advertising campaigns.
With this guide, you should now have a solid understanding of LinkedIn advertising costs and how to set your budget for success. Happy advertising!
April 24, 2023
April 24, 2023
LinkedIn is the most professional social media platform in the world. It's a great place to market your business, showcase your professional profile, make connections with peers, and even land your new dream job.
But are you using LinkedIn analytics to get the most out of your profile?
In this article, we will dive deep into the world of LinkedIn analytics, showing you the metrics you should be tracking, why you should be tracking them, and how you can optimize your content to make the most out of this platform.
LinkedIn analytics provides data on how your content is performing on the platform. These metrics help you measure the engagement, reach, and effectiveness of your content.
By tracking these metrics, you can determine which of your updates resonate with your audience, and adjust your strategy to improve your content performance.
LinkedIn analytics is an essential tool for anyone looking to grow their presence on the platform. Whether you're a business owner, marketer, or job seeker, tracking your metrics can help you make data-driven decisions and achieve your goals.
Tracking your LinkedIn metrics is essential for assessing your content strategy and making data-driven decisions. By keeping track of metrics like views, likes, comments, and shares, you can better understand your audience and their interactions with your content.
This understanding can help you create more effective content that resonates with your target audience.
For example, if you notice that your posts with images receive more engagement than those without, you can adjust your content strategy to include more visual elements.
Similarly, if you find that your posts on a certain topic perform better than others, you can focus more on that topic in the future.
The LinkedIn analytics dashboard can seem overwhelming at first, but fear not. Once you get familiar with it, you'll realize that it's easy to navigate.
To access LinkedIn analytics, navigate to the "Me" tab on the LinkedIn website, and then select "Analytics" from the dropdown menu. From there, you can view a multitude of data points, such as post views, follower demographics, and more.
One of the most useful features of the LinkedIn analytics dashboard is the ability to see how your content is performing over time. By looking at trends in your metrics, you can identify patterns and adjust your content strategy accordingly.
Another helpful feature is the ability to see how your content compares to industry benchmarks. This can give you a better idea of how you're performing compared to your competitors, and help you identify areas for improvement.
LinkedIn is a powerful tool for professionals looking to expand their networks, find new job opportunities, and grow their businesses. However, to make the most of this platform, it's essential to track key metrics that can help you understand how your profile and content are performing. Here are some of the most important metrics to keep an eye on:
Your profile views metric tells you how many people have viewed your profile over a certain period. This data is valuable because it tells you how often your profile is being seen by potential connections or employers. You can use this metric to track changes in your profile views over time and adjust your content strategy accordingly.
For example, if you notice a sudden spike in profile views after posting a particular piece of content, you may want to create more content on that topic or in that format. On the other hand, if you see a decline in profile views, it may be time to revisit your profile and make some updates to make it more compelling and engaging.
Your post impressions metric tells you how many times your post has been seen by LinkedIn users. On the other hand, engagement tells you how many times people have interacted with your post, including likes, comments, and shares. Tracking these metrics is essential for understanding how your content is performing and enables you to create more engaging content in the future.
It's also worth noting that not all content is created equal. Some types of posts may generate more engagement than others, so it's important to experiment with different formats and topics to see what resonates with your audience.
Tracking your follower growth and demographics is crucial for understanding who your audience is and what type of content they would like to see. By monitoring demographic data, you can tailor your content strategy to ensure that your message is reaching the right audience.
For example, if you notice that the majority of your followers are in a particular industry or geographic location, you may want to create content that speaks directly to that audience.
You can also use this data to identify gaps in your follower base and develop strategies to attract new followers.
If you have a company page on LinkedIn, tracking your company page analytics is vital. These metrics can tell you how your company is performing on the platform, how many people are following your company, and how your company updates are performing.
By monitoring these metrics, you can identify areas where your company page could be improved and develop strategies to increase engagement with your audience.
For example, if you notice that your updates are not generating much engagement, you may want to experiment with different types of content or posting at different times of the day.
InMails allow you to contact LinkedIn users directly. Tracking your InMail response rates can help you understand how effective your messaging is and whether you need to tweak your approach.
For example, if you notice that your InMail response rates are low, it may be time to revisit your messaging and make sure that you are clearly communicating the value that you can offer to the recipient. You can also experiment with different subject lines and messaging to see what generates the best response rates.
Overall, tracking these key metrics can help you make the most of your LinkedIn presence and ensure that you are reaching the right audience with the right message.
To make the most of your LinkedIn presence, you need to analyze your content performance and optimize your strategy accordingly. Here's how you can do that:
One of the first steps in analyzing your LinkedIn content performance is identifying your top-performing posts. These are the posts that received the most engagement from your audience, such as likes, comments, and shares. By understanding which types of content resonate with your audience, you can create more of the same in the future.
When identifying your top-performing posts, look for patterns and themes.
For example, do your audience members respond well to posts that offer career advice? Or do they prefer posts that highlight industry news and trends? Use this information to guide your content planning in the future.
Another important aspect of analyzing your LinkedIn content performance is assessing your content engagement trends. This means looking at which types of posts generate the most likes, comments, and shares over time. By understanding these trends, you can adjust your strategy to better connect with your audience.
For example, if you notice that your audience engages more with posts that include images, you might want to incorporate more visual content into your strategy. Similarly, if you find that your audience is most interested in posts that offer practical tips or insights, you can focus on creating more of this type of content.
Finally, optimizing your content strategy is crucial for improving your LinkedIn performance. This means identifying areas for improvement, like post frequency or content type, and making changes as needed. Experiment with different types of content, like videos or infographics, to see what your audience responds best to.
It's also important to keep in mind that LinkedIn is a social platform, which means that engagement is a two-way street. Make sure to engage with your audience by responding to comments and messages, and by sharing and commenting on other users' content. By building relationships with your audience, you can create a more engaged and loyal following on LinkedIn.
Overall, analyzing your LinkedIn content performance is a critical part of building a successful presence on the platform. By identifying your top-performing posts, assessing content engagement trends, and optimizing your content strategy, you can create a more effective and engaging presence on LinkedIn.
To achieve success on LinkedIn, three key components are essential: a visible profile, a strong professional network, and demonstrated expertise. LinkedIn analytics plays a pivotal role in ensuring you're on the right track in each area:
The cornerstone of a strong LinkedIn presence is a highly visible profile. This includes a complete profile setup with a professional photo and the strategic use of relevant keywords. Actively sharing content and linking your LinkedIn profile in other social media bios further amplifies your visibility. LinkedIn analytics can show you the impact of these efforts through metrics like profile views and content engagement, helping you understand how discoverable you are to potential employers and connections.
A robust network is vital for LinkedIn success. Regular engagement, valuable content sharing, and connecting with industry peers are all crucial activities. Analytics can help you gauge the health and growth of your network by tracking connection requests accepted, interaction rates on shared content, and the reach of your networking efforts.
Positioning yourself as an industry thought leader involves sharing insightful content, industry observations, and stimulating discussions. The right content can set you apart and establish your reputation. LinkedIn analytics offers insights into which pieces of content resonate most with your audience, allowing you to tailor your strategy to share more of what works and position yourself effectively.
LinkedIn's analytics tools provide a window into your performance across these areas. By monitoring profile views, engagement rates, and follower growth, you can obtain a clear picture of your personal branding efforts' effectiveness. Observing trends over time, like an increase in engagement for specific types of posts, enables you to refine your approach, ensuring that your LinkedIn strategy is aligned with your professional branding goals.
In essence, LinkedIn analytics not only confirms the effectiveness of your strategies in enhancing visibility, expanding your network, and establishing thought leadership but also guides your ongoing content and engagement decisions for sustained success on the platform.
In conclusion, tracking your LinkedIn analytics is vital to improving your content strategy on the platform. Use the metrics outlined in this article to track your progress and optimize your performance on LinkedIn. By doing so, you'll be well on your way to personal branding success on the most professional social media platform in the world.
April 17, 2023
April 17, 2023
Join our upcoming webinar: Turn your reports into marketing fuel with smart distribution
While most social media users still favor the silent feed, it's important to remember that more and more viewers are turning up the volume while browsing. Although having sound ready on your videos isn't a must, being prepared can give you an extra advantage and help you catch the attention of both sound-on and silent viewers.
And the good news? You don't need to add any extra time to your workflow to make it happen.
In this article, we'll explore the state of sound on various social media platforms and explain why preparing your videos for viewers who turn the sound up can make a huge difference on social media.
We'll also show you how to do it effectively and effortlessly with music, so your videos keep your audience engaged, whether they're watching with sound on or off.
So grab your headphones and get ready to dive into the world of sound-off and sound-on video success.
While the silent feed is still favored on many social media platforms, sound can still play an important role for those who choose to turn it on.
Understanding the ways in which sound can enhance the viewing experience on each platform is crucial for creators looking to optimize their use of audio.
When it comes to LinkedIn videos, the device viewers are using is likely to determine whether or not they are listening with sound.
A survey among LinkedIn members found that 56% of people watching videos on their desktop or laptop usually have the sound on, compared to only 37% of those watching on their mobile devices.
However, with 29% of mobile video viewers saying that they watch with a mix of sound on and off, many can be persuaded to turn the volume up if you capture their attention with the right text and visuals first.
You've probably noticed that most videos on Facebook don't have sound, right?
That's because about 85% of users watch them on mute. As far as ads are concerned, nearly 80% of users on Facebook watch ads without sound. This means the time you took to find the perfect song for your Facebook video might not have been worth it.
But here's the thing: a recent study by Facebook shows that 80% of stories with voiceover or music in stories drive better results than those without sound. So it turns out that sound matters more than we thought depending on where you post your video content on the platform.
Instagram basically follows the same trends as Facebook in terms of video sound. People scrolling through their feed usually have the sound off, but when it comes to Instagram Stories, 60% of people turn on the sound.
However, due to reels and more TikTok content being shared on Instagram, more people are actually turning up the volume to watch videos.
TikTok is all about sound! They're a 'sound on' platform, meaning users are meant to turn up the volume to fully engage with the content. According to TikTok, half of its users think music makes content more engaging and energetic.
In addition, brands that use TikTok's music have seen a 120% lift in awareness.
And guess what? 88% of TikTok users believe sound is essential to the overall TikTok experience.
If you're already using TikTok or want to get started, make sure that you're set up for success and that your TikTok PFP is on point with our guide, Everything you need to know about your TikTok PFP.
On YouTube, people usually watch videos with sound on — this goes for both video content and ads.
In the US, 60% of YouTube users watch ads with sound, and in the UK, it's even higher at 65%. So, if you want to create awesome video content on YouTube, then sound is definitely something that you want to pay attention to.
Unless you’re only on TikTok and Youtube, most of the time sound is not a make-it-or-break-it when it comes to video content.
However, when viewers do choose to turn up the volume, does it make a difference?
Here are three benefits of adding music or sound to videos:
Music and sound effects can help capture and maintain viewers' attention, leading to increased engagement with the video.
High-quality sound can enhance the overall production value of a video, and can help convey a professional and polished image of the brand.
Music and sound can help create an emotional connection with viewers, making the video more memorable and increasing the likelihood of viewers taking action, such as making a purchase or sharing the video.
So while sound may not always be necessary, it can be a powerful tool to enhance the impact and effectiveness of your video content.
When it comes to creating videos in today's fast-paced world, where content can be shared across various platforms, the best thing to do is focus on creating quality videos that viewers can watch without sound.
At Storykit we always say, "design for sound off, delight with music on". This means focusing on creating visually compelling content that can stand on its own and then adding music as a secondary component to enhance your video.
Creating great silent videos can be achieved by incorporating elements such as text overlays, branding, and background visuals that enhance the story you're telling.
Don't focus on creating time consuming voiceovers when most of the time they aren't even turned on.
Once your video passes the silent test, then you can move on to the next step and add music to take your content to the next level. This shouldn't take long. If you find yourself spending just as much time looking for the perfect tune as you did crafting your masterpiece, it might be time to re-evaluate the way you're working.
At Storykit, we offer a top-notch music library that simplifies the process of adding a captivating soundtrack to your video, eliminating the need for extensive hours of searching. With our solution, you can grant your viewers the freedom to personalize their viewing experience and guarantee that your video will be outstanding, regardless of the platform it's shared on.
April 4, 2023
April 4, 2023
Designed for repurposing and elevating the great content you’ve already got, you can get professional videos done in only a few steps. Just paste your copy in the editor and watch Storykit magically transform it into video.
Achieve more engagement with these 5 video ideas that you can make in 10 minutes.
Create a trailer for your article or blog post and drive viewers to a piece of content you want more attention on. Try the 'Read More' template.
Paint a more vivid picture of your company. Share anything from your most sold products to the markets you're active in. It's easy with the 'Basic Facts' template.
Highlight a particular message and quote from a full case study. Use it as a trailer to drive traffic or as standalone content. Get it done using the 'Micro Case' template.
Advertise all your open positions at once. Showing that your company is growing and expanding is also great marketing. The 'Job Carousel' template is all you need.
Grab the FAQs from your help centre or website. Create how-to videos or highlight features for users or potential customers. Use the 'FAQ for Video' template and you'll be done in no time.
1. Log in to Storykit and create a 'New Video'
2. Select Script Template when prompted and find the template you need.
Want help getting started on a different type of video? You'll find 99 script templates for every purpose, from employer branding and events to corporate communications.
If you need any help, don’t hesitate to reach out.
March 27, 2023
March 27, 2023
We already know that the real estate industry has a major impact on the environment – buildings and real estate account for about 40% of the EU's energy consumption and about one-third of greenhouse gas emissions.
The industry faces a number of challenges to achieve the goal of being carbon neutral by 2050 – and increased energy efficiency in our homes, workplaces, schools and hospitals will play a key role.
There is another factor to consider when it comes to your company's sustainability efforts.
In order for you and your company to create long-term value and build relationships with stakeholders and investors, you need to communicate what you are doing and what your long-term strategies are to contribute to achieving climate goals. The switch to climate-friendly concrete or the expansion of solar panels are not only important investments – but also stories that you should use in marketing your company.
How you succeed in communicating your sustainability efforts can likely affect your business – as investors no longer just look at companies from a financial perspective – but also how you contribute to climate goals.
You may have already heard of ESG? Environmental, Social and Governance (ESG) is a financial industry standard used to measure a company's sustainability.
The purpose of ESG is to make it easier for investors to find sustainable companies to invest in. The standard makes it possible to map and compare companies based on sustainability criteria. ESG is an important topic at this year's influential real estate conference MIPIM.
Want to read more about how Storykit helps property and real estate development companies capitalize on their communication? Learn more here!
With an effective sustainability strategy on social media, you can help your company become more successful and more interesting to investors, journalists and the general public.
First and foremost, sustainability needs to be a prioritized topic in your content strategy with clear goals for how you reach out, to whom, how often, where – and what types of content formats you will work with.
There are many companies that are good examples that you can be inspired by.
Andreas Ivarsson works at the world-leading communication agency BCW and has worked with social media and digital video for over ten years. We asked him to choose some actors to be inspired by, all of whom use Storykit's video tool to work with sustainability communication on social media.
JM, one of the Nordic's leading project developers of housing, emphasizes sustainability primarily with a focus on the environment and climate. In this video, they show practical examples of how they work with sustainability through efficiency in newly built apartments. The video is a so-called listicle video, a clear list of points illustrated with environmental images. The format often works well and is not difficult to produce. If you look closely, you can also see that they do not use video, instead, it is still images that feel alive thanks to smooth panning and zooming.
Peab, one of the Nordic's leading construction and civil engineering companies, is very concrete and often lets employees be visible when communicating about sustainability. They use both employees to provide credible stories and identification to the recipients, but also to contribute their expertise. Using employees in communication also builds an even stronger team and increases internal pride.
Stena Fastigheter rents out, sells, manages, and constructs homes and premises. In this video, they show what their Swan-labeled properties look like. In this case, it becomes clear how easily consumable facts can become when combined with moving images. The video is a clear example of concrete actions the company is taking in sustainability. The fact that it is also good advertising for their new building project doesn't make it worse. In the post's text, they have chosen to add some "nerd facts" that can certainly attract people interested in sustainable building technology.
Avoid fluff in your communication and do not exaggerate the effects of what your company does. In social media, presenting messages that aren’t entirely true can "at best" lead to your content underperforming, and "at worst" require you to do crisis communication.
Since social media is about conveying a story, moving content is preferred. Our brains engage more easily with video, and it is an effective way to explain more complex messages with images and text in harmony.
People are drawn to other people, and this applies even when scrolling through social media feeds. Highlight people who speak out or portray your story; it engages more than pictures of facades and machines.
You need engagement on social media for your content to be successful. Always ask yourself if the recipient will want to consume - and share - the content.
After someone has taken part in your fantastic content, what should they do next? Always have a call to action! It can be a question that generates comments, a link to register for a webinar, or something in between.
Want to read more about how Storykit helps property and real estate development companies capitalize on their communication? Learn more here!
March 24, 2023
March 24, 2023
The construction industry is still one of the most male-dominated industries in the world. In Europe and the United States, the proportion of women is around 10 percent - and most of them hold administrative or office jobs.
However, if you ask women who work in the construction industry, you get a positive outlook. In a US survey conducted in 2022, 80 percent of the responding women said they loved their job.
Recruiting more women is a challenge that many companies are trying to solve today. With increased focus on equality and diversity, it is a must to actively work with these issues.
Having more even gender distribution is not just a hygiene factor, but also leads to greater success. According to the Peterson Institute, construction companies with more female employees have increased productivity. Among the companies that are among the top 25 percent in terms of gender equality, 46 percent have a greater chance of outperforming their competitors.
Another study conducted by Credit Suisse shows that companies, where half of the managers are women, have ten percent higher returns than companies with fewer female managers.
The need for more women in the industry is something that Maria Wilund, PR manager at Peab, one of the leading construction and civil engineering companies in the Nordics, agrees with.
– We know that mixed workplaces perform better, but we also have a major skills shortage. Our industry has difficulty finding personnel to recruit, so both men and women are needed - it is not just men who can build society.
Peab's strategic goal is to recruit more women than are graduating from relevant education. To increase the proportion of women who choose to join the industry, they have started "Building Year”.
"Building Year" is a paid apprenticeship year for women. With this, they aim to create debate in society and concretely make young girls aware of the industry, says Maria.
Want to read more about how Storykit helps property and real estate development companies capitalize on their communication? Learn more here!
"Building Year" is a broad campaign for Peab, but they also continuously work on lifting up women: getting more interested in the industry and ultimately wanting to work for Peab.
Social media has proven to be very effective for Peab in terms of employer branding.
– We used to work with traditional job ads when we were recruiting, and we noticed an incredible response with many more applications when we started recruiting on social media.
What type of content on social media have you seen the best response to?
– It is clearly when we highlight our own employees.
What is your best tip for reaching women on social media?
– What works best for us is to work with recognition. To attract women, we must show the women who work for us, who are "ordinary" women that most people can identify with. For example, we have a series where female employees have filmed themselves to get more women to join the industry. These have had incredibly high engagement on social media, concludes Maria Wilund.
At Peab, they create content in different formats for different channels - both for internal and external communication. Video is an important format for reaching out - whether it's about advertising, internal training, or simple videos optimized for social media.
With Storykit, they can easily produce the number of videos they needed.
– Just in the past year, we have produced more than 300 films with the help of Storykit, says Carina Nilsson, who is in charge of communications.
What are the important ingredients to get women interested in you as an employer in the content you create?
– Being honest and showing what reality is and looks like. It's important to have a personal tone with the recipient. If you want to reach women, it's important to show women in the content we create to give a sense of identification. We try to use our employees in all the content we produce for social media as much as possible, says Carina.
In this video, they talk about how Peab's permanent offices and construction sites have been equipped with free menstrual products.
In this video, they highlight Peab's support for "All Women's Houses".
This video addresses the importance of a healthier work environment.
Want to read more about how Storykit helps property and real estate development companies capitalise on their communication? Learn more here!
In this webinar, we’ll uncover how to transform your static reports into dynamic marketing assets that *actually get seen, *using smarter strategies and the power of video to expand reach and drive engagement.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
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