So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
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November 1, 2023
November 1, 2023
For publishers, this is a big problem. If you share a link to your article, blog post, etc. and it shows up as just an image without a headline, how are scrollers supposed to know what it is, or that they should click on it?
As one of the world's most influential and widely used news-sharing platforms, it's crucial for publishers on X to adapt and ensure that their articles continue to attract the same level of engagement and traffic they always have. And don’t worry because we are going to show you how.
In this article, we'll explore:
So, how exactly do shared links appear on X now? Take a look at the examples below.
Given this current format, it's unlikely that anyone scrolling through will immediately recognize your shared article or automatically click on it to discover more.
So, why did this happen? Well, this change aligns perfectly with the ongoing trend of pushing users to consume content right "on platform"—a concept often referred to as "no-click content." It's what's in demand, no matter which platform you're on, and what algorithms are favoring.
In essence, it's an encouragement for publishers to get more creative in how they share their content – to step beyond the traditional method of just posting a link.
Now, you might be wondering, how can you adapt to this new reality? The answer, in a single word, is "Video."
Four months ago, Elon Musk posted, “The more screentime users spend looking at a post, whether text, pic or video, the more it is boosted. Video natively to this platform will be boosted more than an external link because way more time is spent watching a video than clicking on a link.”
That's one compelling reason to use video to share your articles: they get a boost in visibility.
Need another reason? People engage with videos more.
In fact, "Tweets with a video get 10 times more engagement than those without video." This means that video not only grabs the attention of potential click-through readers (even better than an image with a headline) but also provides a quick summary for those who prefer not to leave the feed.
We understand that your priority is writing the article, not spending time making a video for distribution. When it's done, you just want to share the link.
Lucky for you, we have a solution that allows you to create videos for your articles as quickly as it would take you to paste your URL in a social feed. This is done using a little something called text-to-video AI.
Here's how it works:
Check it out in the video below and see how we can turn this article into a sharable video for X!
And here is a peak at the final video:
Here is what the video looks like shared on the feed:
And just a reminder, this is what the article looks like if we just share the link:
Want to try it for yourself? Reach out and we'll turn one of your articles into a sharable video.
X's recent shift away from traditional article headlines offers an opportunity, not a setback. Elon Musk's decision encourages a new approach—embrace video to enhance visibility and engagement.
Videos are more shareable and actionable, ensuring your content reaches its full potential. And if you can make them in 30 seconds, there really is nothing holding you back. Don't let your articles go unnoticed on X. Use video to connect with your audience where they are and adapt and thrive in this headline-free era.
October 30, 2023
October 30, 2023
If you’re tired of creating social media content that racks up likes but falls short when it comes to getting leads and making a real impact on the bottom line, then you’re in the right place.
Keep reading, and we'll demonstrate how you can avoid planning your own “marketing funeral” and instead:
Explore our webinar, 'Want results? Add video to your marketing funnel', featured below. It delves into the article's key points and guides you through the process of making case study videos.
Before we dive headfirst into video, let's revisit the user journey and how it aligns with the classic marketing funnel.
Example: Chilipiper posted “3 steps to increase conversion on LinkedIn.” This is a great example of content that creates awareness because it helps people who might not know about Chilipiper by addressing a problem they face.
Example: Take Hubspot as an example. They shared a case study called “How Lyte reduced customer churn to just 3% with Hubspot CRM.” This is a perfect illustration of content that piques interest because it demonstrates to potential Hubspot CRM users why they should choose it, using a real success story and builds trust.
Example: For instance, Mailchimp offers a great example of bottom-of-the-funnel content. They have a post that says, “Segment with advanced AI tools for up to 141% more revenue” along with a call to action for a free trial. This encourages potential customers to take the action that you want them to take.
Quick heads-up: None of these content examples are in video format, but the exciting part is they easily could be! And if they were, they might experience a remarkable 5x increase in engagement, as suggested by LinkedIn.
If you’re not using the funnel when planning your content and just blindly posting “fun content” that isn’t related to you or your offerings and doesn’t take into consideration your audience’s different needs depending on where they are in their journey, here are the risks:
Why is video content well-suited for every stage of the marketing funnel?
Creating videos for every stage of the funnel doesn’t have to be complicated. Why? Because you already have the content you need. Here's how we repurpose our existing content to craft videos tailored to each stage of the funnel.
Quick note: Before we craft our content we always choose:
For more more content ideas, check out: How to fuel your content engine: Give your content a second life using video
Goal: More reach on LinkedIn (tracking impressions)
For the awareness stage, we are going to use an article that we wrote titled, How to get more LinkedIn followers with video (we reached 10,000 by doing this). This article targets marketers on LinkedIn, offering them a high-level solution to grow their LinkedIn followers. This is where we introduce video as a solution for them.
Here are three ways we would break this article up and use it for the awareness stage of the funnel:
Goal: Traffic to our site (tracking clicks)
Now that our audience understands the potential of video in their social media strategy, they're eager to dive deeper into the "how" and "where." Which platforms are the best fit, and how do they get started? This is where we come in with insights straight from our webpages and the benefits of text-to-video AI.
Here are 3 videos we made just using our Storykit AI product page:
Goal: Conversions (tracking form fills)
For the decision stage, our target audience is quickly moving through the funnel and know that they want a video platform now, we just want to convince them that we are the best solution for them. We are going to do this by using a few case studies that show the results that our clients have had using our tool.
In the previous example above, we highlighted Hubspot's use of a case study as middle-of-the-funnel content. However, we want to illustrate how you can leverage the same content by approaching it from different angles for various stages of the funnel.
Here are 3 videos we made using our Canon and Listgrove case studies:
Further reading: ‘Use your case study to create leads’
These examples illustrate how you can transform your existing content into videos tailored to each stage of the funnel, making your brand more engaging and memorable. This approach increases the likelihood of converting your ideal audience. You can replicate this process for various pieces of content and different buyer personas, allowing you to experiment and identify what works best.
Now that you have your videos for each stage of the funnel, what do you do with them? Here is how you should think about distributing them on paid and organic social:
Organic posting: Regardless of the stage, every video should be posted organically across relevant social media channels multiple times. This ensures that you reach and engage with your audience at various points in their customer journey.
Paid campaigns: Paid campaigns can be effective at every stage of the funnel. Continuously expand your reach and connect with a broader audience. However, remember to align your campaign goals with the type of content you're promoting.
Paid retargeting: Utilizing retargeting campaigns is particularly valuable for the bottom stage of the funnel. It helps you stay top of mind for those who are in the decision-making phase, ensuring your brand remains a strong contender as they make their final choice.
Remember that the key to successful distribution is not just the frequency but also the relevance of your content to each stage of the funnel. By choosing the right distribution strategies and platforms, you can effectively nurture your audience from awareness to conversion.
Want to learn how to set up your full funnel video ads strategy step by step? Check out this article: Maximize social media video ads: The full-funnel approach
By aligning your videos with each stage of the user journey, you'll not only captivate your audience but also nurture them into loyal, devoted customers. It's time to unleash the full potential of video and witness your business ascend to unprecedented heights of success. Get ready to dazzle, engage, and conquer!
October 18, 2023
October 18, 2023
– I wanted to find an engaging and accessible way to communicate information that is very important for both physical and mental health.
ACTA Medical is an education and communication-based company that specializes in providing medical communication and information for the pharmaceutical industry. For Berit Sund MD and Senior Consultant, communicating in a fun and engaging way has not always been the easiest task.
– I love science — and I am particularly passionate about gut health, which isn’t a super sexy topic.
Berit knew that video is a great way to communicate health information, and that if she wanted to stand out on platforms like LinkedIn, she needed to be able to distribute her information through bite-sized and informative videos that she could create herself.
When she realized there are tools out there letting her go from text to video in an instant, she knew she had found her solution.
– Making videos out of text is great. Being a scientist, I think it is really great to have the text and video together, to really digest important health information. I didn’t think it would be possible for me to create videos like these due to cost, time and resources, but with Storykit it is.
Now Berit can take her text-heavy posts on LinkedIn and transform them into easily digestible text-first videos instead.
By simply using the text she already has and combining that with all the power in the platform, she can quickly shape impactful health and scientific stories.
– The platform helps me to shape the health story, or scientific story, with images so it is more impactful. Text and images are fine alone, but they're traditional and not as fun as video. I think science should be fun as well as informative.
Using Storykit to transform text into video has had great impact.
– In just three months, I've seen a 413% increase in engagement on LinkedIn. The videos have also created a lot of interesting discussions on LinkedIn, both in terms of the videos themselves, as well as the gut health and microbiome content that I’m sharing.
– Also, the feedback that I am getting is that people understand the complex topics better. So the videos from Storykit really help you communicate complex topics in a really engaging and fun way.
Read the whole case study here.
October 18, 2023
October 18, 2023
By harnessing the power of employee branding, companies can leverage their most valuable asset—their workforce—to not only enhance their external reputation but also foster a strong internal culture.
Keep reading to learn the multifaceted benefits of employee branding for your business and how it can be a game-changer in attracting top talent, building brand loyalty, and ultimately driving success.
Employee branding is the process of building and promoting a strong, positive image of your company through your employees. It involves creating a clear employee value proposition (EVP) - the unique set of benefits and rewards that employees receive in exchange for their skills, expertise, and commitment - and communicating this proposition both internally and externally.
Employee branding is not just about marketing your company to potential candidates or customers. It's about creating a culture that attracts and retains top talent, fosters employee engagement and loyalty, and enhances your company's reputation.
Enhancing employee branding is directly linked to improving the employee experience, impacting how employees perceive and promote their organization.
The terms employee branding and employer branding are often intertwined, yet they serve distinct purposes within an organization.
Employer branding is the strategy employed to make a company appealing to potential and current employees, focusing on recruitment and retention.
On the flip side, employee branding is about empowering employees to embody and promote the company's values and mission, effectively turning them into brand ambassadors. This nuanced difference highlights how employee branding moves beyond recruitment, fostering a culture where employees are engaged and motivated to uplift the company's image both internally and externally.
Employee branding plays a crucial role in a company's success for several reasons:
In essence, a strong employee branding strategy not only helps in attracting and retaining top talent but also in creating a cycle of success that benefits all stakeholders, from employees to customers.
To transform your employees into brand advocates, it's crucial to provide them with compelling reasons to genuinely endorse and support your company. Here's how you can do that:
Measuring the true impact of your employee branding efforts can be challenging, but several key metrics can provide valuable insights into their effectiveness.
By integrating these measures, you can ensure your employee branding strategy not only resonates with your workforce but also aligns with and supports your business objectives.
Investing in employee branding can bring numerous benefits to your business, from attracting top talent to building customer loyalty and trust. By creating a clear employee value proposition, encouraging employee advocacy, leveraging social media and online presence, and providing opportunities for professional growth, you can create a culture of innovation, excellence, and engagement that drives business growth.
So what are you waiting for? It's time to start building your employee brand and reaping the rewards.
October 16, 2023
October 16, 2023
In this article, we'll explore how to fuel your content engine and give your content a second life using the dynamic power of video. Say goodbye to content burnout and hello to a steady, captivating social media flow.
Explore our webinar, 'Give your content a second life using video', featured below. It delves into the article's key points and guides you through the process of making case study videos.
The most common reason companies fail on social media is not because they don’t know what to do. It’s because they don’t have a strategy for producing all the content they need.
How much and how consistently you post on your social channels is the number one indicator of how well your channels perform.
In fact, Braydon Cohen, Manager of Social Media Marketing at Hootsuite, supports this by saying, “Daily posting will grow followers 4x faster than posting less than once a week. Makes sense: more visibility.”
But how can you maintain this consistency without running out of ideas or burning out? The trick is to build a smart content engine that lets you do more but with less content.
A content engine isn’t just a buzzword; it's your strategic approach for making lots of content easily to win on social media, without feeling overwhelmed or exhausted.
Without a good plan or content engine, companies usually run into problems. Have you noticed these before?
Managing and performing on different channels—paid, organic, and catering to varied audience segments—can put some pretty tough demands on social media managers and creators.
But with the right content engine in place, the load gets a lot lighter.
Like the metaphor implies your content engine needs constant fuel to keep running. But if you're going to keep all your channels going with engaging content you have to get smart about how you work with production.
At Storykit, we employ a 90-10 rule: approximately 90% of our content, possibly more, is repurposed from various sources like blogs, case studies, interviews, and webinars for social media.
This ensures alignment with our message across different channels, funnel stages, and audience segments, with minimal additional effort.
The remaining 10% of our social media posts come from other sources of inspiration. This could be trend discussions, company announcements, memes, and more, to keep the content diverse and engaging
The 90-10 approach keeps us posting multiple times a day across 4 channels without content production taking up too much of Heidi (our amazing Community Manager’s) time.
For example, here is a screenshot of Heidi’s summer content schedule. For each day, she identified a particular piece of content to spotlight and, based on it, created four videos tailored for each platform.
If you follow us, you've likely encountered our enthusiasm for video (since we use video for pretty much everything). But here’s a refresher on why video is the best format for repurposing your content on social media:
Settle in and get ready to build a content engine that'll keep your social channels buzzing daily, just like Heidi's. Follow this simple process to generate tons of post ideas, and with just about 30 minutes each time, you can keep the cycle going on repeat.
Dive into your current content library and select a focal point. It could be an article, webpage, ebook, report, case study, etc.
Example: For example, the content piece that we are going to use is THIS ARTICLE, that you are currently reading. We want to get as much use out of it as possible right when we hit publish.
Decide what you want to achieve with your videos: drive website visits, educate viewers in the feed, or generate leads? The goals you choose will determine the types of videos you create.
Example: We recognize that not everyone wants to click through and read this entire article, so we're bringing the insights to them via video. Our aim is to enlighten viewers directly in the feed about the merits of a streamlined content engine, guide them through building one, and demonstrate how to efficiently repurpose content into video.
Use parts of your existing content to make new, clear, and engaging video topics. Think, “How can I split this up in different ways to get specific points across or make things clearer?”
Example: We want to target social media marketers and content creators. With that in mind, here are some angles we can pull out of this article to target them:
Time for the fun part! To transform your content ideas into engaging videos for social media. We mostly use Storykit AI for this - it's as easy as copy-pasting the article into the AI, telling it the angle we're aiming for, and voila! It summarizes the text just the way we want.
Example: We turned all the ideas we came up with above into videos, giving us two weeks of informative posts. (Hit follow on our LinkedIn here, and see them pop up in your feed!)
Explore them all below:
Now, share your videos. Think about the best channel for each video and adjust them to get the best results.
Example: We will be posting all of these videos on LinkedIn because this is where our primary audience is. However, we also know that some of these videos will fit well on our Instagram, so we will change the dimensions and post a few of them there as well.
Building a content engine that effectively utilizes video and repurposing strategies is a game changer when it comes to maintaining a vibrant and engaging social media presence and preventing creative burnout.
By ensuring that your content is not only consistent but also strategically distributed and repurposed, you pave the way for sustainable growth and enhanced audience engagement on your social channels. And don’t forget to continuously assess the performance of your content and optimize your strategy for better engagement and reach.
October 6, 2023
October 6, 2023
Read on to learn the secret sauce of savvy video SEO marketers…
In 2022, people watched an average of 17 hours of online video content per week. And it’s safe to say that this number is not going down.
As search engines like Google continue making steps to prioritize video over text, and platforms like YouTube and TikTok refine their algorithms for faster, more relevant video recommendations, competition in the video space will intensify.
Creating a great video isn't enough; you need to know how to rank it.
Already keen to whip out your director’s chair? Here’s a refresher of 7 key dos and don'ts for how to get your video seen by more audiences using video SEO in 2025.
If you want to learn more about how to use video on your website to rank your pages higher then read our latest article: Video for SEO: How video can improve your on-page SEO rankings
Here are some of the major do’s and don’ts of video SEO.
Make sure you're creating something that YOU WANT TO WATCH. If you wouldn’t want to watch your content yourself, neither will your audience. Be ruthless with this rule. Your video shouldn’t just be visually engaging and concise, but also tell a story.
Try experimenting with different formats and audio styles like voiceovers, as well as ways to visualize your point, like using animations.
Don’t lag behind your competitors by sticking with the old; EXPERIMENT AND RENEW your content mix by regularly checking your content’s analytics. You’ll know which of your video formats are most engaging when statistics like your average view time are high.
By consistently checking up on your video’s watch time, engagement, shares and likes, you can stay on top of what works and what doesn't. If one approach to your storytelling doesn’t get as much engagement as another, exclude it from future plans and replace it with what does work.
Just like standard search engine optimization, understanding how to get the most out of keywords is – pardon the pun – KEY TO SUCCESS of your video SEO. To start, research similar content and use a keywords tool to find words that have the strongest ranking potential.
Try keyword tools like:
For example, your video title could change from ‘The Best Job Interview Tips’ to ‘A Finance HR Manager’s Guide: Top Mistakes New Recruits Make In Interviews’. The first video title will have so much competition that you’ll never be found, whereas if you’re specific and target a subsector of searchers – you might just be on to something…
You should also pay more attention to your video’s description or caption than you ever have. Every video platform, from TikTok to YouTube, uses your description in its algorithm. By making yours informative, eye-catching, and specific, and adding in relevant hashtags, you can start leveraging keywords more strategically for your niche, making your content easier to discover and helping you reach more eyes.
But why stop there?
Experiment with different title formats, tags and categories to find your brand’s secret video SEO sauce…
Just like everything else fun in life, keywords are BETTER IN MODERATION. If your video seems jam-packed and overly inflated with irrelevant and desperate keywords and hashtags, you’ll drive viewers away by seeming like a robotic advertisement.
Not only that, but keyword cramming can also drive away algorithms. So many people think that adding as many keywords as possible will lead to their video ranking better; actually, it's the opposite.
Search engines can detect this and will often block your content from the search results because of it. So don’t be desperate. Research your target audience, use keyword tools and review your past successes to carefully curate your keywords.
Providing captions and transcripts for your videos is a MUST. You’re ensuring that your content is accessible, inclusive and discoverable to an even larger audience.
But keyword targeting through transcripts and captions is often overlooked, too. Search engines can’t listen to your video (yet!) so they rely heavily on context to understand and categorize your content.
By including text in your content, you’re giving them this context yourself. And by using keywords in your captions and transcripts, you increase your video’s discoverability, increasing that all-important ranking for your video in the search results.
Learn how to add captions and transcripts here.
Selecting the right thumbnail is more than just a visual choice; it's a STRATEGIC move in the world of video SEO. Think of it as the cover of a book, beckoning viewers to dive into your content.
While the video's content is paramount, the thumbnail is often the first impression, influencing click-through rates and viewer engagement.
A captivating thumbnail not only grabs attention but also sets the tone for what's to come. Overlooking this element can mean missed opportunities, as users might scroll past a generic or uninteresting image.
By investing time in crafting a thumbnail that resonates with your target audience, you're not just enhancing aesthetics—you're boosting your video's potential to rank and be seen.
If your future consumer is asking questions relevant to your niche, you should BRING HELPFUL ANSWERS. There’s nothing stopping you from becoming a truly credible source in your field and the go-to for answers.
A big indicator of credibility is watch time. If your videos have a short watch time then they won’t get ranked.
You can start today, by creating content aimed at their questions. Use tools like Answer The Public to find questions asked in your niche, and then use your newfound love for keywords to bring educational video responses. You can switch between formats, too: you could film a Q&A, an interview or a how-to guide.
When it comes to connecting with your audience, video is here to stay. By adapting your team to take video marketing seriously using video SEO techniques, you can master the art of capturing your audience where they’re looking.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. These include social media videos, ads, employer branding, and internal communications. You can also make educational content. This helps improve brand awareness, reputation, loyalty, and more!
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
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