Customer case studies

Since adopting Storykit Feeds, Preem’s PR team saves significant time, freeing them to focus on strategic initiatives.

—Preem takes pride in breaking new ground, not only in renewable fuels but also in how we engage audiences. With Storykit, we can highlight our transition in ways that resonate across digital platforms, Holmqvist shares.

Looking ahead, Preem sees potential to expand the use of video into other areas of their communication strategy, further strengthening their ability to connect with audiences and share their story.

Preem is Sweden’s largest fuel company, leading the way in the development and production of renewable fuels. With a strong commitment to innovation and sustainability, Preem refines and markets a range of energy products for businesses and consumers, both locally and internationally. As a trailblazer in its industry, Preem continuously invests in solutions that reduce environmental impact while maintaining its position as a trusted energy provider. See how they are using video to boost their communication.

With Storykit Feeds, Preem's entire video creation process is automated.

Once a press release is published, videos are automatically generated and delivered straight to the team’s inboxes, accelerating video production and saving valuable time.

With this solution, Mattias doesn’t have to worry about meeting Preem’s strict branding standards or fitting video creation into his busy schedule—the platform takes care of everything for him.

—When we publish a press release on our PR platform, it also feeds into Storykit, which delivers ready-to-go video suggestions. We don’t have to struggle to come up with new video ideas – the platform gives us fresh perspectives, explains Mattias. 

Here’s how Storykit Feeds transforms Preem’s video production process:

• Automation with creative control: The tool provides videos straight to teams’s inbox, allowing them to either publish them immediately or make minor tweaks as needed.
• Brand consistency: Storykit integrates Preem’s graphic profile, chosen image and video libraries, and specific output formats, ensuring every video aligns perfectly with their branding.
• Valuable time saved: What once took hours can now be completed in minutes, saving time while maintaining professional results.

—The videos align with our strict quality standards, and we can either use the videos as they are or make adjustments we need, Holmqvist adds.

Storykit videos have long been a key part of how Preem communicates. However, when Head of Media Relations Mattias Holmqvist also wanted to start using Storykit to promote their press releases, he was pleased to discover he didn’t even have to create the videos—they created themselves.

Within Preem, several teams were already using Storykit for various initiatives, including showcasing employer branding, recruiting, promoting events, sharing videos at large company gatherings, and highlighting innovative projects like electric charging stations. 

Inspired by its success, Mattias Holmqvist, Head of Media Relations at Preem, wanted to get in on the action and enhance how they communicated their press releases with video.

He explains: 

 —Video is crucial in all digital communication; it packages complex information into accessible content. It’s increasingly important for us to build engagement, and I wanted to ensure we have the best tools to accomplish that. 

What Mattias didn’t anticipate was just how effortless the process would be, all thanks to Storykit’s new Feeds feature.

In just a few months, Majority is seeing significant results with Storykit videos, engaging both their Spanish- and English-speaking audiences more effectively while elevating their brand.

Majority is active on YouTube, Instagram, and Facebook, where video content has proven far more successful than static posts. 

–We used to post static images and get only a few likes, but now, videos on Reels get hundreds of views, putting a lot more eyes on our content. It’s amazing to see the impact of video on social, says Dan. 

–The same goes for YouTube—going from zero to hundreds of views per video has been super cool, and we’re excited to see how we can keep scaling that up.

The company has also seen success in integrating videos into their customer service efforts. 

When customers have questions about topics like recurring subscriptions or pending transactions, Majority can send a concise video that explains the concept in under a minute, rather than a lengthy article.

–It’s great because we can already tell our videos are making an impact. They make it so much easier for our customers to understand financial life and navigate tricky concepts about living in the U.S..

The Majority customer service team has even started embedding these videos into FAQs and articles, making the entire experience more user-friendly.

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From a cost-saving perspective, Storykit has enabled Majority to bring video production in-house, avoiding the need to hire expensive external agencies or professional designers.

–In the past, we worked with agencies, but it was hard to onboard them to our brand, and we spent so much time giving feedback. Now, we control the voice and branding ourselves. It’s the perfect hybrid solution, Dan adds.

Future potential

–Another great thing about Storykit is that not only did we receive onboarding, but we also get regular check-ins and inspiration throughout our journey. Our success manager has opened my eyes to ways we could use video that I never thought of before, Dan shares. 

Now Majority is looking into all of the ways they can leverage video to support various aspects of the business.

Dan is especially excited about using Storykit’s AI to transform job openings into engaging videos to promote on LinkedIn and showcase company culture.

–I’ve already been sharing these ideas with our HR team and adding them to our content plans, Dan says.

They also see potential for internal training videos and product videos on their website

–There’s so much more to discover with Storykit, since it’s so quick, easy, and honestly, fun to use. For any company looking for an intuitive video creation process, I can’t recommend it enough.

Majority is a U.S.-based mobile banking app designed to help immigrants establish financial stability when moving to the United States. The app offers not only banking services but also international money transfers and low-cost international calling, catering specifically to the needs of immigrant communities. See how they are using Storykit to educate their audience below.

When Majority discovered Storykit, it opened their eyes to how simple and efficient the video creation process could be. 

What once seemed like a complex, time-consuming task was suddenly streamlined and accessible, even without professional video expertise.

–Just the simplicity of Storykit is amazing—you go from signing up to creating videos in such a short span of time! Dan shares.

Their first project was to create a financial literacy series aimed at explaining complex banking concepts in a way their immigrant audience could understand. 

For example, customers often have questions about why transactions at gas stations appeared to charge more than expected. Instead of relying on a long, detailed article to explain, Majority used Storykit to create a short, 1-minute video that explained pending transactions clearly and visually.

–When money is taken out of your account and you don’t understand why, of course you want answers. Explaining things like this through a short video is so much easier than a long article.

Here are some of the key features within Storykit that make it easy for Majority to create the videos they needed.

Storykit’s AI-powered translation and voiceover capabilities is a game-changer. With a significant portion of their customers speaking Spanish, Majority can now easily produce content in both English and Spanish, managed by a single person.

–Being able to transform our English videos into Spanish with just a click is incredible. We receive fantastic feedback from our Spanish-speaking colleagues, who say the quality is impressively accurate.

Additionally, the platform’s extensive stock video library is another highlight for the team. In the past, finding the right stock footage had been a challenge, but Storykit’s vast library has made it easy to match visuals with the written content.

–If we’re talking about pending transactions at a gas station, it’s so easy to find content like cars, driving, and gas stations. The stock library is incredibly rich, Dan explains.

Dan also appreciates the ability to make small tweaks during the editing process, giving him creative control without needing advanced video editing skills.

Majority’s mission is to make banking easier for immigrants migrating to the U.S., but they quickly realized that explaining complex financial concepts to their diverse customer base was no easy task. 

Many of Majority’s customers don’t speak English or are unfamiliar with U.S. banking processes, making it challenging to communicate essential financial concepts connected to their accounts.

Dan Schermerhorn, Product Marketing Manager at Majority, explains: 

–When you grow up somewhere, you don’t think much about everyday banking transactions. But for our customers, these things are new and often confusing. We frequently receive questions regarding things like pending transactions and subscription payments and realized we needed a better way to make these topics clear.

Majority knew video would make these concepts much easier to understand, but past experiences had led Majority to view video content creation as a resource-intensive process requiring specialized skills they didn’t have in-house.

–As far as we were concerned, we simply didn’t have the resources or in-house expertise to make it happen, says Dan.

Their previous attempts to use animation video platforms required dedicated designers, which made content production slow and expensive.

In addition, they knew that expensive, slow agencies wouldn’t be an option either. 

–The cost, time, and complexity of working with an external agency just didn’t make sense for us at this stage.

Majority needed a new solution that allowed them to create educational content quickly and affordably, without requiring extensive design expertise.

During the summer, NTM tested the new functionality on one of its titles, and in that short time, over 150 video projects were created. 

These projects have collectively led to the video viewership goals being met and even exceeded.

– We are measuring and evaluating this carefully, and we see, among other things, that video summaries are easy for the audience to watch—they are short and concise, and we believe they especially appeal to a younger audience. We want the Storykit videos to spark curiosity, particularly among our non-subscribers, and make them eager to explore our products.

This fall, the integration will be rolled out across the entire company, giving all 320 reporters access to video creation directly within NTM's publishing tool.

Jörgen Bröms is looking forward to the rollout:

– It feels exciting to be a bit of a pioneer. Who else in the world has done this with the same level of quality and control?

NTM is one of Sweden's largest local media groups, consisting of 18 local news companies that deliver trusted news and information to over 700,000 Swedes daily. With a mission to improve the quality of life in the communities they serve, NTM strives to make these regions better places to live and work. Discover how they’re using Storykit video to expand their reach and share news even more effectively below.

So when Storykit began developing an API that allowed for the integration of video creation into other platforms, he saw enormous potential:

– The solution is a real bullseye. I immediately envisioned the time savings we could achieve by building video production directly into the article tool where the reporters are already working. With Storykit's API, there's no need to log in to another interface, and we've essentially reduced the creation of an informative video to just 2-3 clicks. It's amazing—there's no way the editorial teams could produce such a large volume of videos if all the work had to be done manually.

In close collaboration with Storykit, NTM has developed several specific video formats designed to suit different media, particularly social channels. 

Although the video creation is automated, the editorial team has set clear rules in the system to ensure they control every detail of the output, from how the script should be written to how the video should look.

This solution allows the editorial teams to significantly increase the pace of publishing.

– When the reporters have written their texts, they can, still within the article tool, choose the type of video they want to create. The video is then generated, and they receive a preview. The reporter can then download the finished video and use it, for example, on social media or publish it directly in the article. They can also open the video in Storykit and make edits if they want to. 

As the first publisher in the Nordic region, NTM is now integrating automated video creation directly into its publishing system. With the help of Storykit's API solution, all 320 reporters can create videos with just 2-3 clicks.

– It's amazing. The time savings and simplicity are the biggest drivers of the project, says Jörgen Bröms, AI Strategy & Editorial Developer at NTM.

The media group NTM consists of 18 local news companies and reaches over 700,000 Swedes every day. 

Today, video is an important part of journalistic storytelling for the company's editorial teams and a key factor in engaging existing subscribers and attracting new ones. 

Publishing videos is important, both on social media channels and on the titles' own news sites.

To be able to create all these videos, Storykit has long been a part of NTM's toolbox, and the tool is already frequently used in several newsrooms.

– It has worked well, and we know how effective Storykit is for quickly summarizing articles into explanatory videos and similar content, says Jörgen Bröms at NTM.

However, as Head of AI Strategy & Editorial Developer, Jörgen always keeps an eye out for solutions that further simplify and automate the work for reporters. 

Using Storykit has significantly enhanced The Swedish Marketing Association’s marketing efforts, allowing them to create buzz, attract new members, and maximize their resources.

- In terms of marketing, we want to create as much buzz as possible given our resources and conditions, and both attract and inspire marketers in Sweden. To do this, we need to be an example of what great marketing looks like and use the right tools. One of these tools is Storykit, says Marie. 

Using video has proven to be an excellent way for The Swedish Marketing Association to showcase their marketing community and convey a professional image. 

Maximizing resources

With the ability to produce a large amount of content with just one person, The Swedish Marketing Association has been able to maximize their resources and significantly boost their outreach.

- Thanks to Storykit's structure and templates, Per, who handles most of our content creation, has been able to greatly increase his output, says Marie.

- The response from members has been overwhelmingly positive. They appreciate the professional quality of the videos and feel more informed and engaged. We have also seen an increase in traffic and engagement from the videos we post on social, says Per.

Create buzz and attract new members

By combining their own assets with new video content, The Swedish Marketing Association effectively can showcase the benefits of membership, creating buzz and attracting new members.

- Video is a very important part of our content creation puzzle, Per explains. It’s not the only thing that drives engagement, but people seem to find it more fun to interact with video posts.  Reaching our audience is always going to be key and video simply takes on a life of its own on social media. Not to mention, it makes us look better and more like a big brand builder.

Marie adds: 

- We also think it’s fun that we get to show our audience and members that a tool like Storykit is available. We need to be inspiring and curious partners who seek out new tools, and Storykit makes what we do more alive, vibrant, and spot-on.

Future use of Storykit

Looking ahead, The Swedish Marketing Association plans to further integrate Storykit into their content strategy. They aim to include more member-generated content, such as testimonials and event feedback, leveraging the tool's new features like transcription and easy editing.

- I would love to get more members in our feed, speaking their minds about a topic, membership, or an event we’ve had, Per shares. With the quality of Storykit, it’s easy to get people on board, and the new transcription and edit features will make this even easier.

The Swedish Marketing Association is a vibrant community committed to fostering professional growth and providing valuable skills development for professionals in marketing, communication, PR and media across Sweden. They have evolved from a local entity to a national organization, continuously inspiring their members. Checkout how they are using video to grow their reach and visibility.

Initially, The Swedish Marketing Association tried using Canva to create short videos, but the lack of control made it inefficient. They found their solution in Storykit, a video creation tool that offered the simplicity and efficiency needed to quickly produce high-quality content essential for promoting their organization and events.

- Storykit was a significant step up for us compared to Canva, says Per Almegård. It allowed us to start creating professional videos quickly and easily.

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According to Per there are quite a lot of differences between the tools: 

• Canva: Canva is a brilliant tool for designing static images because it offers so many resources, but its interface doesn’t make video creation easy. While it's possible to get decent video results in Canva, the videos we created often resembled PowerPoint presentations, which wasn't what we wanted. In addition, the almost endless number of templates often ended up costing me quite a bit of time to sort through, and without dedicated input fields for text, our videos lacked consistency and looked different each time.
• Storykit: Storykit, on the other hand, is specifically designed for efficient video creation, which I noticed directly when I started working with it. It offers an intuitive interface with just the right amount of creative options to be powerful without being overwhelming. Also, the controlled layouts make it easy to stay within brand guidelines. Having the AI features in the interface in Storykit can help you save even more time, especially if you don’t know where to start. 

Per concludes:

- When it comes to video I’ve learned to appreciate the importance and efficiency of working with a tool and an interface made specifically for video from the ground up.

- Canva works great for me when I use it strictly for still images and animated/gif images. That's why Canva, like Storykit, remains a valuable tool in my toolkit, but the two aren't competing for the same job.

Storykit enables The Swedish Marketing Association to effortlessly incorporate footage from their events and meet-ups into their content, a crucial aspect of raising awareness and attracting new members.

- Uploading our own footage is essential because it allows us to infuse our brand and style into our videos, says Per. 

- It's always easier to get engagement when you include images of people from the events.

With Storykit, The Swedish Marketing Association can easily import footage from their events and projects, building a comprehensive library of their own images and videos, in addition to using the template library provided.

Initially, The Swedish Marketing Association aimed to create videos to raise awareness for their brand and future events. However, Storykit's versatility has opened up new possibilities, transforming their approach to content creation for the actual events as well.

Here is how The Swedish Marketing Association is leveraging video in several impactful ways to enhance their events:

Pre and post-event promotion

To effectively attract participants and highlight the success of their events, The Swedish Marketing Association leverages videos both before and after the events. Their primary channels for reaching their audience are LinkedIn, Facebook, and Instagram, with a particular focus on LinkedIn.

Per explains:

- We use videos to encourage our current members to attend events and attract new members to sign-up.

One way of doing this is by allowing their current members to communicate through them. 

- We incorporate event footage, conduct short interviews, and gather quotes from attendees to capture the atmosphere and highlight participant experiences in our videos, says Per.

Marie adds:

- We also enjoy presenting the speakers in a fun and engaging way, which adds a unique element to our promotions.

Engaging videos at events

Since the quality of Storykit videos is so high, The Swedish Marketing Association now uses videos during their events as well. Engaging video content is displayed on large screens, enhancing the overall experience for attendees. 

This approach has been used for the latest “CMO of the Year Award-galas”. This prestigious event recognizes companies and individuals who have made outstanding contributions over the past year.

Marie explains:

- We had videos playing not only on the main theater screen but also on screens in the foyer and lobby. Several videos were also created to present the finalists for the “CMO of the Year Award”. This created a dynamic environment without significant production costs. Hiring an agency to produce this material wasn’t realistically possible for us. 

Per adds: 

- It’s fun to dabble in the graphics and then see your creation up on a big screen—it looks incredibly professional!

This strategic use of high-quality video content not only enhances the event experience but also reinforces The Swedish Marketing Association’s reputation for professionalism and innovation.

- People noticed and gave feedback that the videos looked fantastic, Marie says.

The Swedish Marketing Association is committed to hosting events, courses, and seminars that inspire and develop their members. However, creating buzz, attracting new members, and building a community involves a high level of activity on social media. As a small organization, they needed a way to maximize their resources effectively to achieve these goals.

Marie Sommar, CEO of The Swedish Marketing Association, explains:

- In terms of resources, we operate like a startup. When it comes to content creation, we aim to produce a lot to ensure we are visible across our channels. we also need to make sure that it looks good and represents our organization in the best possible way.

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To create visibility and engagement, The Swedish Marketing Association needed an effective way to produce high-quality content.

Per Almegård, Digital Editor at The Swedish Marketing Association, says: 

- Content-wise, we had high ambition and low production capabilities. We really needed a tool that was fast and easy to use but also looked professional and represented us in the best way.

As experts in the marketing industry, The Swedish Marketing Association recognized that video was the way forward.

- Social media has been trending towards video for many years, so we knew that video was the direction we needed to go as well. It was also a topic in several of our seminars, so we needed to take our own advice, says Marie.

Tietoevry Banking has gained the flexibility to diversify their content and produce the videos they need for clear communication… and they aren't stopping there.

Per Nordin highlights the benefits:

– Turning our current content into high-quality videos quickly has been great for our communication so far. However, we're still fresh in our video journey and haven’t done extensive tracking yet, but we hope to see higher engagement and better click-through rates in the future.

Recognizing the growing importance of video, Tietoevry Banking is setting itself up for future success.

– Whether it's TikTok or LinkedIn, video already plays a big role in company communication and that isn’t going anywhere. Being able to create shorter, crisper, snackable videos in Storykit is already helping us stand out from our competitors now and in the future.

By using Storykit, Tietoevry Banking is enhancing its communication strategies and paving the way for broader, more innovative uses of video content. 

– We mainly use it for our own channels now, but internal communication is equally important. Although we haven’t explored that much yet, it's something to think about for the future, says Per.

Tietoevry Banking also aims to boost Storykit usage across the unit’s organization and develop more standardized ways of working with it.

– We want to increase Storykit usage among those who have access by integrating it deeper into our content processes and standardizing our approach. Some units use Storykit extensively, others less so. We need a coherent strategy, learning from each other to discover the best uses, whether for events, press releases, or beyond typical channels.

Tietoevry is a leading technology company with Nordic roots and global reach. It comprises five specialized end-to-end businesses that offer a wide range of IT services, software solutions, and digital consulting across various industries. One of these units, Tietoevry Banking, focuses on delivering innovative software solutions tailored for the banking sector. Tietoevry Banking modernizes banks and helps unlock significant value for clients with a proven low-risk implementation of market leading software for Cards, Transaction Banking, Credit, Financial Fraud Prevention and Wealth, as well as a modular, pre-integrated Banking as a Platform solution. Discover how they are growing awareness of their products using video.

Storykit enables Tietoevry Banking to turn all of their written content into snackable engaging videos, enhancing their PR and external communication efforts. 

Since Per already had some knowledge of video editing, quickly saw that Storykit was the simplest way to turn their content into engaging videos fast.

– If we have a press release, for example, which is often the first content piece we make for anything that we announce, I can quickly create some videos in Storykit to complement it. 

And that is not the only way Tietoevry Banking is using Storykit. Per and his colleagues across various business units have multiple uses:

– In addition to my using Storykit, I also have colleagues who are using it as well to do more product marketing and for events or webinars.

– That is another great thing about Storykit. It is great for those who don’t have any vast video experience. It opens up the world of video creation a lot more and makes it scalable even in a big organization like ours.

As a large company, Tietoevry has very strict brand guidelines and standards. Storykit simplifies the creation of on-brand content, essential for maintaining a consistent brand image. 

– One thing that is super important is branding. It is so easy to find services where you can create cool graphics, pictures and videos, but if it isn’t according to our brand guidelines and standards, we shouldn't use it. Storykit ensures our content is always on brand and looks great, so we don’t have to worry about it. 

Features like creating your own image libraries and leveraging Storykit AI also speeds up creation.

-We like the ability to upload our own photos and videos that we already have at hand. This speeds up the creation of content and takes our videos to the next level.

Per also enjoys leveraging Storykit AI to generate videos fast and get the creative process flowing. 

– Storykit AI is very helpful when I'm starting a new video. I just input the text, and it gives me a ready-made video suggestion with stock videos and music, which I can then customize. I also like using it to outline an initial storyboard. Not having to start from scratch saves me so much time and makes it easy to dive right in and get going.

Breaking through the noise and creating engaging content that entices people to click and read is a constant challenge, especially for a company providing banking software solutions.

Per Nordin, PR & External Communications Lead at Tietoevry Banking, oversees most things when it comes to public relations and external communication, and understands firsthand the difficulty of gaining the exposure they’re after.

Per says: 

– We create a lot of interesting content but the challenge is always to break through the noise and entice people to click through and read. Specifically in PR, it’s difficult to get influencers or platforms to promote content.

To capture attention, traditional methods like press releases still have value, but they are not enough on their own.

Per continues:

– One thing, of course, is the traditional press release. That still does tricks to some extent. But we needed to make them interesting for all of our audiences—news outlets, customers, prospects, and key stakeholders.

Per knew that leveraging platforms like LinkedIn would offer opportunities for Tietoevry Banking to position themselves as an interesting company and promote their expert opinions and insights. However, long written pieces doesn’t always do the trick. 

– We needed something we could utilize in-house to leverage the content we were already creating and translate it into something more snackable, easily accessible, and digestible for everyone.

Storykit has significantly reduced stress and increased productivity for Agnes.

– Once I get into my creative mindset, I can create a lot quickly. In half a day, I can make 20 videos that I can schedule over time, freeing up time for other tasks and significantly reducing stress. 

Over time, Agnes has built up a library of reusable videos, which has made her life much easier since she knows how important it is to post regularly on social media. 

– People often fear overloading their audience with content, but it’s unlikely everyone will see everything. The total number of views from multiple videos is more impactful than one powerful video, and with Storykit, I can create them in bulk.

Since using Storykit, Waybler has seen a significant increase in LinkedIn followers, their primary platform.

– It was a game changer when we started posting videos regularly. The pace of gaining new followers has doubled, which is a huge advantage for us.

Agnes finds inspiration for content from various sources, particularly from the company’s website.

– Lately, we’ve been investing heavily in our website to ensure it presents our offerings in the best possible way. It would be stupid not to repurpose that content in as many ways as possible. The best part is I don’t have to reinvent anything. Even if the text doesn’t feel relevant for social media, it becomes something completely different when you look at it with video eyes.

For example, when Agnes looks at their homepage, she can picture 15 different videos she can make by putting different sentences together. It’s that easy to get creative.

Anything else you would like to add? 

– I love Storykit because it makes it easy for one person to produce a lot of content. I also really enjoy the customer experience at Storykit. We have monthly meetings for tips and inspiration, and there’s always someone to speak to if we have any questions or needs.

Waybler is transforming ev-charging systems with innovative hardware and software solutions for large parking areas, such as housing communities and business complexes. Their patented load management technology allows up to six times more cars to be charged with existing power, making it highly cost-efficient. Proudly producing all products locally in Sweden, Waybler has a strong home market presence and is expanding into Germany, Luxembourg, and Finland. Discover how Waybler uses Storykit videos to showcase their cutting-edge products and build their brand below.

With Storykit, Agnes didn’t need any prior knowledge of video editing to create professional videos at scale.

– When I first started at Waybler, I was solely a CSM. This role involves talking to customers, setting them up, helping them understand the value of our products, and getting them on board.

It was in this role that Agnes first started using Storykit. She explains:

– When Storykit was introduced to the marketing department at Waybler, I was working solely as a CSM, but I wanted to try it out. I started using it to make tutorial videos for our customers, addressing common questions. This quickly became a part of my workflow and made my life much easier.

Agnes then expanded her role to include content management, overseeing social media, producing articles, and ensuring the website was up to date. 

Given her dual role, efficiency is crucial for Agnes. Storykit enables her to produce the same amount of content, and with the same high quality, as a full team would.

– Storykit is really intuitive and easy to use so when I took on the content management role, transitioning to using it for social media communication was seamless. 

To stand out in today’s social feeds, companies must not only reach their audience but also make an impact with their content. A job that can be incredibly tough, especially if you’re just one person. 

Agnes Asplund, who balances her time as a Content Manager and a Customer Success Manager (CSM) at Waybler, needed a way to efficiently create high-quality content. 

Agnes explains:

– Our goal with our social media channels was to raise awareness of our brand. We wanted to spread awareness to as many people as possible, and given the current times, I needed to rely on organic reach. The stats clearly show that video outperforms images or text, so it was obvious we should focus on video.

Before joining Waybler, Agnes worked in PR and Communications for a company with a small content agency, which frequently received video requests. From this, she knew video was powerful but also recognized the inefficiency of creating video content through an agency. 

In addition, Agnes knew that to get a positive ROI from video it needed to be scalable, which traditional editing platforms weren’t.

– Prior to Storykit, I hadn’t worked much with video myself; I’m more of a text person. I tried using the Adobe suite for video but found it too time-consuming. Given my lack of extensive video experience, that wasn’t an efficient option, and since I have a 50% role in content creation I needed to be efficient.