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How to build an effective target audience

It is easy to focus on platitudes and basic information when talking about target groups for advertising on social media. Don’t aim too wide, make sure to A/B- test and find your target audience in the right channels. So what should you really do?

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Do’s and don’ts when you want to drive public opinion online

Today’s political climate is characterized by exaggerations, polarization and a generally high tone. Even those who want to be serious about their communication can easily be seduced by quick results and a big splash. But is it the smartest way to drive opinion today? And is there another way to do it?

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City of Stockholm uses Storykit for digital billboards

Thousands of marketers and communicators use Storykit to create video and other content for social platforms. Now, Storykit users can also use the tool to create video for digital billboards.– This enables us to work much faster, says August Jakobsson, communicator at the City of Stockholm.

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30+ places to find photos and videos for your content

When you want to find great images and videos for your products, it tends to be either expensive and easy, or difficult and cheap. In this article we have put together ten tips, and then another three tips, plus 20 bonus tips, that you can use to find great images and videos that won’t cost you a penny!

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