Let's face it, corporate communications can be as exciting as watching paint dry. Text-heavy documents, plain emails with lots of numbers and dry press releases can make even the most dedicated employee's eyes glaze over… but it doesn’t have to. This is where video and storytelling can make all the difference.
When you use video for your corporate communications, you can transform your annual report, company updates or CSR initiative into an engaging and captivating story and increase the chances of it being consumed by your target audience — whether that is on social media, corporate websites or internal channels.
We know creating high-quality videos for all your communications can seem overwhelming, especially when you have a million other tasks on your to-do list. That's why we've outlined eight specific ways you can use video to enhance your internal and external corporate messaging to elevate your awareness, reach, and engagement. Plus, we've included easy-to-use video templates to get you started in no time.
4 ways you can use video for internal communications
Having good internal communications is vital to keeping employees informed, engaged and motivated. When employees feel informed about company updates, policies, and changes, they can work more efficiently and effectively. In contrast, a lack of communication can lead to misunderstandings, decreased productivity, and disengaged employees.
Here are four ways you can use video to transform dry, text-heavy messages into more dynamic and captivating content that employees are more likely to watch and retain.
1. Mission & Vision
Ensuring that all of your employees share a common understanding of your organisation's mission, vision, and principles is essential to building a cohesive and motivated team. But let's face it, reading about them in a long onboarding document rarely inspires an emotional connection.
That's why we recommend using our 'Why Do We Do It' template to turn your mission and vision statements into a compelling video that captures your employees' hearts and minds. Share this video regularly within your organisation to reinforce your shared purpose and keep everyone focused on your collective goals.
2. Company policies and procedures
Effective communication of company policies and procedures is crucial for ensuring employees understand their entitlements and reducing any confusion. Rather than relying on lengthy handbooks and documents, consider creating short videos outlining your policies.
For example, start with policies around vacation or wellness. Clearly explain how many vacation days your employees are entitled to, when they can take them, and how to request them. Using the ‘From the Books’ template can help you convey this information in a clear and engaging manner, increasing employee confidence and understanding within the organisation.
3. Special initiatives and company goals
Ensuring that your organisational goals, such as CSR goals, are transparent and communicated effectively to your staff is crucial for maintaining motivation and accountability. It's not enough to simply set goals and hope for the best - you need to actively track your progress and share updates regularly with your team.
To make it easier, try using our 'Progress Meter' template to keep track of your CSR goals and share updates with your staff. By communicating what you're doing to make a difference and what the next steps are, you'll remind your team that corporate social responsibility is a serious commitment for your organisation. This level of transparency and accountability will help build trust and motivate your staff to work together towards your collective goals.
4. Organisational change
Organisational change is a constant in any business. Whether it's new hires, internal promotions, or employees leaving for other opportunities, it's important to be transparent about what's happening to maintain control of the narrative.
Using the 'Moving People' template, you can celebrate colleagues who are moving to new positions by highlighting their history and showcasing different career paths within the organisation. By doing so, you'll not only keep everyone informed, but also create a positive and supportive company culture where employees feel valued and recognised.
4 ways you can use video for external communications
In today's fast-paced digital world, people are constantly bombarded with information and have short attention spans. If you don’t deliver engaging corporate communications it can have a significant impact on your brand's reputation, investor relations, customer loyalty, and sales.
Here are four ways you can use video to stand out from the crowd and deliver your corporate messages in a way that captures your audience's attention and increases engagement.
1. Report releases
When it comes to releasing a report, it's important to showcase the highlights in a variety of ways to ensure that your findings are easily understood and so you can establish yourself as an expert in your field.
Next time you release a report, break it down with the 'Stakeholder Detail Debrief' template. This template breaks down your key findings by using a series of quickfire questions that can be answered by someone within your company. Not only does this keep the videos engaging and dynamic, it also helps you communicate your message more effectively and capture the attention of your audience.
2. Yearly reviews / project reviews
It's important to regularly update your stakeholders, customers, and the public on your company's accomplishments, whether it's for a year, quarter, or an ongoing project. However, lengthy reports or emails can be overwhelming and difficult to process.
To make it easier for your audience to digest your company's progress, try using ‘The Year in Review’ video template. This template allows you to provide a concise summary of the most important highlights during the given period. By giving a brief overview, your audience can easily grasp the overall picture and then choose to delve deeper into specific areas that interest them.
3. Announcing regulation impacts
Keeping up with regulatory changes is important for any business. If new regulations impact the way you do business, it's crucial to communicate the changes effectively to your stakeholders.
By providing information about the event and your response, you can mitigate any worries or misconceptions immediately. With the 'Research and Regulation' template, you can effectively shape the public perception of your business and ensure that your response is proactive and well-received.
4. Upcoming events
To ensure the success of your upcoming event, it's important to effectively market it and attract the right attendees. Do this by using the ‘Save the Date’ template and creating multiple videos to promote even the smallest details on the event agenda.
Start by creating a video announcing the date and location, followed by another one announcing the first speaker and their topic. Keep releasing these videos leading up to the event to build excitement and anticipation. By using this approach, you can generate interest and ensure that your event is well-attended by your target audience.
Conclusion
In today’s digital age, video is no longer just a tool for entertainment but a key player in driving corporate success. By incorporating video into your corporate communications strategy, you can boost employee engagement, spark innovation, and increase brand awareness – all while having some fun along the way. And with platforms like Storykit, you can seamlessly integrate video into every aspect of your communication and really take your corporate messaging to the next level.
