So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
April 30, 2025
April 30, 2025
In this article, we’ll explore why it matters and how to heighten its impact with insights from Barbara DeLollis, Head of Communications at Harvard Business School’s Institute for Business in Global Society.
Bryan Caplan once tweeted: “When the typical academic article gets published, not only do zero people read it—even the author usually breathes a sigh of relief: ‘I’ll never have to think about that again.’”
Sound familiar?
This is the reality of academic communications today.
Barbara DeLollis, Head of Communications at Harvard Business School’s Institute for Business in Global Society, knows this challenge firsthand. Her team works closely with faculty and practitioners to distill, package, and disseminate research that can help decision-makers address critical issues like climate change and economic mobility.
Barbara explains,
"There is a lot of amazing research being done on campuses worldwide. But typically it just sits there. People in academia are frustrated and looking for new alternatives to heighten the impact of their research. They’re not doing this just to publish and forget about it.”
Why doesn’t research get the exposure that it should?
According to Barbara, academia tends to be reactive, with proactive storytelling and strategic content distribution being an afterthought. Often, you’ll hear, “We’ve always done it this way,” which makes implementing change difficult.
Another issue is team size. At many public and private universities, teams are small, and while storytelling is done, it often doesn’t get the external attention it needs to reach intended audiences.
“There may not be the budget for large teams of writers or dedicated communicators,” she adds, “meaning valuable research and insights never reach the people who need them most.”
Despite these challenges, Barbara and her team are making strides to shift the status quo.
“Right now, we have an opportunity to reimagine academic communications—taking it one step at a time. I’m eager to show others how they can be heroes in their organizations, helping bring stories and research to life to ultimately drive societal change.”
Despite its significance, academic communication is often overlooked and underfunded in many universities.
Yet, the stories behind research are vital—not just for society but for the institutions themselves.
Here’s why.
First, faculty members can benefit from establishing themselves as thought leaders. Strong communication helps position them as experts in their fields, opening doors to new opportunities.
Second, institutions have a strategic interest in shaping their brand and increasing visibility. Just as proactive storytelling strengthens a company’s reputation in the corporate world, universities can use it to build trust, credibility, and engagement with their audiences.
Academic communication also plays a crucial role in enhancing alumni and donor relations. Many stakeholders—long before you even get to students—rely on compelling storytelling to stay connected to a university’s mission and impact.
"Effective storytelling can make the difference between securing grants or missing out on funding," says Barbara DeLollis.
Finally, higher education has a unique role in the media landscape as a trusted source of knowledge. Barbara, who worked at USA Today for 12 years and has bylines in publications such as U.S. News & World Report and The Wall Street Journal, understands this firsthand. She emphasizes that academia has an opportunity to step up and share research-based insights at a time when trust in traditional media is wavering.
"A big part of what we're doing is distilling and sharing research-based insights for that very reason—because people historically have trusted academia, especially in a world where faith in the media sector is declining, rightly or wrongly," Barbara explains. "Whether you're part of an initiative, a center, a lab, or a university as a whole, there’s an incredible opportunity to make the case for proactive storytelling.”
When universities share their work with a wider audience, everyone benefits. It’s time to rethink how we communicate academic knowledge—making it more accessible, engaging, and impactful.
If you want to be successful in academic communications, it starts with a mindset shift. Audiences are changing, and so are their media diets. Students are on TikTok, donors are on LinkedIn, and professionals engage across various platforms.
"Audiences aren’t where they used to be—whether it’s alumni, donors, practitioners, students, or staff, they’re on different platforms now," says Barbara DeLollis. "So don’t we have to change too? We have to meet people where they are."
This means embracing social media as a tool for sharing research. Your audience is already there—it’s time for academic communication to be there too.
Start by identifying and connecting with faculty members who are open to sharing their research.
"We hold faculty engagement meetings—simple conversations where we ask, ‘What are you working on? When do you expect paper XYZ to be published? Would you be willing to share it with us in advance?’" says Barbara.
These discussions help communication teams stay ahead of upcoming research, build and execute editorial calendars, and plan effective outreach strategies. The more faculty members are involved, the easier it becomes to identify and amplify important work.
The key to distributing research effectively is identifying the right angle. Journalists don’t have time to sift through an 80-page paper to find the story—so do the work for them. Summarize key insights, frame them in a compelling way, and set up media opportunities to ensure the research gets the attention it deserves.
"In the interest of getting research out quickly and in a timely manner, we distill the key takeaways and present them in a way that resonates with different audiences," says Barbara.
She also encourages leveraging AI to assist in this process. “Don’t be afraid of using AI. Some people resist it entirely, while others are open to using it with an eye on privacy concerns. AI can help interpret research and surface key insights more efficiently.”
When Barbara first joined Harvard Business School, she was presented with research on decarbonization and the banking sector.
"As a longtime business journalist, I knew this was an important topic, but I also knew we needed to distill the findings in a way that would capture media interest," she recalls.
With no team at the time, she developed a systematic approach:
The result? The Financial Times Banker picked up the piece and ran it in their newsletter, proving that their communication strategy was working.
A similar process was applied to research on EV charging stations. A scholar used AI to analyze real-time insights from a million consumer reviews, revealing that only 78% of EV chargers were operational—far below the reliability of traditional gas stations.
Barbara’s team worked with the scholar and his data scientists before publishing a story that gained global traction:
The lesson? When you find the right angle and tailor the message for the right audience, research has the power to reach millions.
One of the most important tips for successful academic communications is to “hold the pen.” “Holding the pen” means taking control of the process and guiding the message from start to finish.
In the academic world, researchers are used to having control over their work, especially when it comes to editing and refining their academic papers. While that’s completely understandable, when it comes to distilling research for a broader audience, simplicity is key.
Barbara advises, “I recommend holding the pen throughout the entire process—from the initial idea and partnership with faculty, all the way through distilling the research and guiding it through the approval process.”
Taking charge of the process ensures that the process doesn’t get drawn out and the final message stays clear and suitable for time-pressed journalists and editors.
“Video is a must. It’s not a nice-to-have,” says Barbara.
Today, almost every social platform is video-first, and even those that weren’t originally designed for video are adapting to meet the growing demand. It’s the way people want to consume content—quick, engaging, and visual.
For Barbara’s team, video has far outperformed written articles. One of their top-performing videos on YouTube, which is about financial market concentration, has gained around 550,000 views and nearly 970 engagements in just a couple of months. It’s a 20-minute long video, yet the engagement rates are off the charts.
Though the percentage of people watching the entire video may be lower, the numbers are still impressive. "We’re regularly seeing 60,000 to 100,000 views per video, which is very high compared to traditional academic videos,” Barbara adds.
For these longer-form videos, the team brings in scholars and CEOs for on-camera interviews.
“We support our faculty with media training or pre-call briefings, where we talk through the key messages together—normally three max. Our goal is to make them feel as comfortable as possible and not feel nervous or alone.”
Although long-form, professional interviews are incredibly valuable for deep dives into research, they’re time-consuming and not always practical for every story you want to tell. That's where short-form videos come in—they’re quick, engaging, and perfect for sharing ideas on social media.
Jonna Ekman, Communications Director at Storykit, emphasizes that universities, even those with smaller budgets, can still create high-quality videos without needing professional staff or expensive equipment.
“You don’t always need to film actual people to create great videos. Sometimes, we get too focused on having people on camera. The truth is, many people don’t want to be filmed, but you can still create compelling videos using just text, quotes, and images,” Jonna explains.
Storykit offers a simple solution to this by enabling universities to repurpose their research and turn it into videos quickly. “For example, when sharing research findings, some researchers may not want to appear on camera, but their insights can still be highlighted through text-based videos or with a picture of them in the background.”
This approach allows universities to create powerful, engaging content without needing to put anyone on film.
By uploading content—either manually or automatically—Storykit helps users create a variety of video formats like trailers or summaries. These formats can be tailored to fit different platforms, making it easier to share research with wider, more diverse audiences.
Barbara puts it best: "We are sitting on amazing information—whether it's student stories or groundbreaking research—and sharing it has the power to change the world."
By embracing change and proactive storytelling, universities can increase the reach and impact of their work, helping shape a more informed and engaged world.
April 22, 2025
April 22, 2025
Join our upcoming webinar: Turn your reports into marketing fuel with smart distribution
Consistency isn’t sexy.
But it works.
And it works better than almost anything else you could do on social.
So if you’re wondering how to actually build momentum on social media—not just once, but sustainably—this is it.
Let’s break down why social media consistency works, what’s stopping most businesses from doing it, and how you can finally make it happen (without burning out in the process).
Algorithms reward it. Audiences expect it. Brands are built on it.
Regularly showing up on social media does more than keep your business visible—it builds trust, credibility, and connection over time.
Think of consistency as compound interest: each post, story, or reel may not feel monumental on its own, but together, they create momentum that's hard to stop.
Still don’t believe us—here are the numbers to back it up.
A recent study by Buffer, examining over 100,000 users across platforms like Instagram, Facebook, TikTok, LinkedIn, and more, revealed something big…
The most consistent posters received 5x more engagement—likes, comments, and shares—per post than users who posted inconsistently.
Here’s how it broke down:
This data shows that consistency isn’t just a best practice—it’s a proven growth strategy. The more you post, the better your chances of success on all social media platforms.
At Storykit, we’ve grown to over 16,000 followers on LinkedIn, and we’re adding 40 to 60 new followers every single week.
And the one thing we can attribute that growth to?
→ Four years of consistent, daily posting.
No single campaign made this happen. Just showing up every day with valuable, relevant content.
It’s a simple strategy, but the long-term results speak for themselves.
Further emphasising the importance of consistent engagement, a HockeyStack study analysing data from 150 B2B SaaS companies found:
These aren’t ad impressions—they include all brand interactions: posts, views, clicks, comments, profile visits, content reads—everything.
The takeaway?
Your buyers need to see and engage with you across a lot of moments before they take action.
And if you’re not showing up consistently, you're missing those moments.
Engagement and followers are great—but what’s the actual business impact?
Social media isn’t just a visibility play anymore—it’s a direct driver of revenue, retention, and customer relationships:
At the end of the day, social media consistency isn’t just about growing an audience—it’s about growing your business. People trust and buy from brands they see regularly in their feed.
But if you’re not posting, they’re not seeing you. And if they’re not seeing you, they’re not following, engaging, or converting.
It’s easy to talk about staying consistent. But how do you actually make it happen—especially when you're busy, juggling priorities, or don’t have a full content team?
This is where most brands get stuck.
They over-plan, second-guess, and rework the content calendar again and again—meanwhile, they’re not posting at all. And that silence costs them visibility.
You don’t need to start from scratch. You already have a content goldmine:
Your website. Blog posts. Reports. Sales decks. Case studies. Talking head videos. Webinar recordings.
All of it is packed with value.
Instead of reinventing the wheel, just repackage what you already have for social media—and turn it into video.
Video isn't just another content format—it's a powerhouse for engagement and conversion:
And when you use the right approach to video creation, it actually makes consistency a whole lot easier.
Here are three ways you can create a lot of posts and stay consistent on social media.
Take a blog post or product page and break it into short, visual, social-first stories. Here is an example of a blog post turned into a short video.
Use talking head clips, webinars, or interviews—and share dozens of snippets over time. Here is an example of a webinar that has been cut into a short video clip.
With the right tools, even a simple paragraph of text becomes a dynamic, branded video story. Here is an example of the exact copy taken from our homepage and turned into a video.
Yes, you can plan big campaigns when you have the time. But true consistency comes from showing up all the time, with professional quality content you can create quickly and publish easily.
Big results don’t come from one viral hit.
They come from showing up, adding value, and being top of mind—day after day.
This entire approach becomes effortless with Storykit.
With Storykit, you can turn existing text—from your blog, your product pages, your internal docs—into ready-to-post video stories in minutes. You can repurpose long-form video into endless clips. You can stay on-brand, on-message, and on people’s minds—automatically.
Consistency doesn’t have to be complicated.
It just has to happen. And with Storykit, it does.
Reach out and we’ll show you how you can become more consistent than ever with Storykit.
April 4, 2025
April 4, 2025
Join our upcoming webinar: Turn your reports into marketing fuel with smart distribution
With so much competition for media attention, simply sending out a press release won’t guarantee results.
A study by Propel PRM analysed over 1 million PR pitches and found that only 8% secured media coverage. Out of 726,000 emails, only 29% were opened, and a mere 3% received a response.
Clearly, relying solely on traditional press release distribution isn’t enough.
That’s why you need to transform it into a social media press release to reach a wider audience and drive engagement.
In this article, we’ll break down what a social media press release is and share five creative press release video post ideas that can dramatically increase visibility, engagement, and shares.
So, what is a social media press release and how does it differ from a traditional press release?
While a standard press release is primarily designed for journalists and media outlets, a social media press release is built for digital engagement and social sharing.
A social media press release:
Think of your press release as the foundation. Once published, you can adapt and distribute it on social media to reach a wider audience.
Here’s how it works with real examples:
We recently published a press release via Cision. But to reach a broader audience, we transformed it into a bunch of short, engaging videos to share on social media—optimised for sharing and interaction.
Traditional press release – Published on PR Newswire.
Social media press release – One example of the many videos we created based on the press release, designed to maximise engagement and shareability on LinkedIn.
Prowly regularly posts press releases in their online newsroom, but they also adapt them into attention-grabbing social media content designed to spark conversations and shares.
Traditional press release – Published in Prowly’s online newsroom.
Social media press release – An X post sharing the newest report on PR trends for 2024.
By making these small adaptations, your press release evolves into a social media press release, helping you reach a much larger audience and boost engagement.
A single press release has the potential to fuel multiple social media posts, each tailored for different platforms and audiences.
By highlighting different perspectives, you can make the content more engaging and relevant.
Some posts can summarise key points for quick, no-click consumption, while others can act as teasers, encouraging click-throughs.
Since not everyone sees every post, creating multiple gives your press release a better chance at reaching more people.
The easiest and most effective way to create diverse posts? Video. It allows you to quickly generate engaging content that drives the best results.
To help you maximise your press release’s impact, here are five creative social media press release video post ideas you can use to turn your announcement into high-impact, shareable stories.
(These videos are created using Storykit—simply copy and paste your press release, and out come seven engaging videos!)
Turn dense press releases into quick, impactful videos that highlight the key message.
Let a powerful quote tell the story! This format highlights a key message straight from the source.
Grab attention instantly with a powerful quote that piques curiosity.
A quick, straight-to-the-point breakdown of the key news.
Summarise the key news while adding credibility with a powerful quote.
→ Further reading: Why you should turn every press release into a video (and how to do it in one click)
Creating a social media press release doesn’t have to be time-consuming or complex.
With the right tools, you can easily automate your press release distribution and turn your traditional content into shareable, high-impact videos that drive engagement.
Try Storykit free and start turning your press releases into video to give them the attention they deserve.
April 2, 2025
April 2, 2025
Thought leadership is key in social media branding, setting your company up as the go-to for insights and expertise. But, traditional video interviews, webinars and podcasts can be intimidating for speakers and a pain to edit for social media.
We're bringing in a simpler, easier method: silent interviews. By using strong quotes, static images, and background footage, you can craft impactful thought leadership content that connects with your audience and lifts your brand.
Thought leadership is more than expertise; it's about shaping perceptions and building trust. On platforms like LinkedIn, where insights are exchanged daily, being a familiar, reliable source elevates your presence.
If you look at the feeds of companies like Chili Piper and Refine Labs, for example, you can see various individuals from their teams sharing expertise about their niche, helping to build their brand's reputation.
This approach not only positions you as an authority but also strengthens connections within your network, making thought leadership an indispensable component of personal and brand development.
The types of thought leadership videos often seen on social media include repurposed clips from podcasts and webinars, as well as professionals speaking directly to the camera. While these methods are great and highly effective, selecting and editing the footage you want to use, and adding subtitles and transitions, all require skill and time
In addition, not everyone is comfortable being filmed, which can make gathering content a challenge. Even if someone has valuable insights to share, the process of filming them can be stressful for both parties.
However, the thing is, these methods aren't the only effective ways to share knowledge and portray your company or team members as thought leaders.
Why?
Because a large percentage of videos on social media are watched without sound anyways.
So, what you really need is just the text. Remember, the main goal of thought leadership is to disseminate knowledge. And we're going to show you an alternative and equally effective way to do that through silent text-based video.
At Storykit, we've coined the term “silent interviews” because it's one of our favorite methods to showcase thought leadership.
Ever heard someone say something brilliant, like your CEO sharing profound insights, but they're hesitant to be filmed or speak on social media? Silent interviews can solve this dilemma.
Or do you have a webinar that you did with a lot of great insights but don’t have time to add subtitles and edit the best clips? Silent interviews can solve this dilemma.
Here are all of the ways you can promote your thought leadership with silent interviews:
1. Quote only: When you have someone who's shared something profound but you lack a picture or footage of them, you can still make their words stand out. Simply display their quote on your brand's color. This straightforward approach ensures that their message shines through even without visual elements.
2. Quote and stock imagery: If you're looking to enhance your video with visuals but lack original footage, stock images can be a valuable resource. Incorporating relevant stock imagery can help illustrate the story being told, adding depth and context to your thought leadership content.
3. Quote and a real image: Let's say you've conducted an insightful interview, but unfortunately, it wasn't filmed. Don't worry; you can still leverage the valuable insights shared and show off the person who said them. This method not only makes the content visually engaging but also ensures that the essence of the interview is effectively conveyed to your audience.
4. Quote, a real image, and stock imagery: In scenarios where you lack filmed footage but still want to create visually compelling content, combining an image with stock footage can be highly effective. For example, consider one of our case interview videos below, where we seamlessly blend an image of the interviewee with relevant stock footage. This approach not only enhances the storytelling but also maintains viewer engagement throughout the video.
5. Quote with separately filmed footage: Sometimes, the most authentic moments aren’t captured on camera. If you have a great quote you want to share, just recreate the moment in a fun way. For instance, in the video below we filmed our CEO having a casual discussion about poetry but overlaid an insightful quote that he said. This method captures the authenticity but also emphasizes the depth of their expertise.
6. Quote with the filmed footage: When you have someone speaking on camera, aligning text with the moment can sometimes be challenging. However, there's a simple solution: place the footage in the background and overlay insightful text over the top. Then when the text doesn't perfectly sync with the audio, it doesn’t matter. Take a look at this clip from one of our webinars as an example.
7. Quote, the filmed footage and stock imagery: The final way to get your story across is use a quote with the filmed footage and add in some stock imagery to help tell the story. Here is an example from a podcast our Communications Director, Jonna Ekman was on showcasing all three.
With innovative techniques like silent interviews and creative use of text and visuals, anyone can effectively engage their audience and establish themselves as a trusted authority in their field. Start experimenting with these methods and start making a lasting impact in the digital landscape, fostering connections and inspiring meaningful conversations.
April 1, 2025
April 1, 2025
Here’s why:
So, what can you do? The key is adjusting your marketing strategy to match how B2B buyers actually behave today.
Nearly 80% of buyers say their last purchase was complex and difficult. That’s because the B2B buyer journey isn’t a straight line—it’s unpredictable and varies from customer to customer.
From our experience in B2B sales, no two deals are the same. Some buyers find us organically and are ready to purchase immediately. Others require outreach and months—or even years—of nurturing before finalising a sale.
Every journey is unique, shaped by different factors like company priorities, internal approval processes, and market conditions.
However, while every sale is different, there are ways to make the process smoother.
By understanding how buyers research, compare, and make decisions, you can position your brand effectively and guide them toward a purchase with less friction.
As we’ve discussed, buyers prefer to research on their own.
They’re less likely to respond to cold calls or emails unless they’ve already seen or heard about your brand. That’s why a strong digital presence is essential.
You need to be visible across multiple platforms so that when potential buyers start their research, they recognise and trust your brand.
Many companies post sporadically or run occasional ads, fearing they might overwhelm their audience.
But in reality, getting noticed requires consistency. Social media algorithms favour regular posting, especially when it comes to video content. And your audience does too.
Studies show that people remember 95% of what they see in videos compared to just 10% of what they read.
If you want to build awareness:
Even if people don’t interact with your content right away, repeated exposure builds familiarity and trust, which are key to long-term engagement.
Your website plays a crucial role in your buyer’s journey. It’s where potential customers go to gather information, validate their decision, and ultimately convert.
Here’s why it’s essential to optimise it:
In addition to social media and your website, many B2B buyers turn to third-party review sites before making a purchase. Sites like G2, Capterra, and TrustRadius are where potential customers compare solutions, read reviews, and evaluate options.
Make sure your brand appears on relevant comparison platforms so that when people search for terms like "best video software" or “best CRM tools,” your product is visible.
Getting listed on these sites allows you to:
In a perfect world, buyers will see you on social media, find you through search, visit your website, and convert.
But as we’ve mentioned, the sales process is rarely that straightforward. This is why you also need to focus on the human element—building trust and relationships over time to guide buyers toward a decision.
While research from Gartner shows that 75% of B2B buyers prefer a rep-free sales experience, they still crave personalised interactions.
In fact, nearly 70% of B2B buyers expect vendors to have deep insights into their specific needs, industry challenges, and business goals.
This highlights an important truth: even though your marketing efforts might be driving inbound leads and easing the burden on your sales team, personalisation and human connection remain vital.
Ideally, your marketing strategy is driving leads to your business, making your salespeople’s jobs easier by engaging with prospects who are already familiar with your brand.
This is where the value of social media comes in.
By maintaining a consistent and targeted presence, you're building brand recognition. When you finally reach out to a potential lead, they’re more likely to trust you, as they’ve already seen your brand across different platforms. This familiarity makes them more open to conversations, increasing your chances of success.
Even in a digital-first world, the human element shouldn’t be overlooked. People still crave personal interaction.
Capitalising on events—whether virtual or in-person—can be a powerful way to engage with prospects, showcase your brand, and strengthen relationships. We’ve seen firsthand how attending and hosting events can significantly boost brand awareness and create meaningful connections with potential buyers.
By incorporating face-to-face interactions into your strategy, you remind prospects that behind every brand is a team of real people ready to help. This human touch builds trust and lays the foundation for deeper, long-term relationships.
B2B buying has changed, and your marketing strategy needs to change with it. To stay ahead, focus on being where your buyers are, providing value through content, and using data to personalise your approach.
The more you align with how B2B buyers think and act, the better your chances of turning them into customers. Need help doing that? Reach out and we'll show you how to jump start your content startegy with video.
March 24, 2025
March 24, 2025
– That’s why video and paid advertising is essential for us, says Johanna Lind, Communications Officer for The Centre Party in Jönköping County Region.
Working strategically with the brand has been central for Johanna Lind since she joined The Centre party in Jönköping County Region as a communications officer in 2020.
– My task is to increase understanding and interest in regional politics, especially the Centre Party's proposals and ideas. Building trust is incredibly important for us, and we deliberately avoid short-term gains and poster messages. But, of course, this means we often have to create interest around things that might seem uninteresting.
– Sometimes I think it would be easier if I were selling shoes. There's a difference between getting someone to join a political party and getting them to buy a pair of shoes for 300 SEK.
To help herself think long-term and build relationships, Johanna has created a solid communicative foundation, which is very helpful in the chaotic social media climate.
– The advantage of social media is that the target audience is there. The downside is that the platforms are not always perceived as credible, so it’s especially important to be a serious voice in that landscape.
For this reason, Johanna has chosen to avoid activity on certain platforms.
– It wouldn’t suit us to post dance videos on TikTok, so we focus on Facebook, Instagram, and YouTube.
To create recognition and reliability, Johanna also ensures that she is always consistent in tone and expression:
– We have a clear tone and aren’t afraid to repeat ourselves. For example, we have words that always recur, such as ‘green,’ ‘founded,’ and ‘human.’ I’m not at all afraid that people might think we’re repeating ourselves. If someone thinks, ‘Oh, there’s that image again,’ then I’ve succeeded.
Another prerequisite for long-term work is a clear media plan.
– I make a campaign plan for the whole year, set a budget, and divide it between our primary social channels. Then I know what I need to do, and when, even though I don’t always know exactly which messages will be in the plan. Politics fluctuates, and in January, you rarely know what will happen during the rest of the year.
In Johanna’s communicative work, there are of course organic posts, but also a lot of paid advertising.
– I know many struggle with organic reach, and for us as a political party, the challenge is even greater. We might get 15 likes on a post, but if you look closely, it’s always the same 15 likes. Our organic reach is really zero, so we have to boost posts to reach more people.
→ Check out the Centre Party's video campaigns below
Without huge budgets, Johanna makes sure to get bang for the buck when sponsoring posts, and this starts right when she creates the content by considering the following four things:
– Sometimes it’s already decided which topic we’re going to discuss, like a motion we’ve submitted. Other times, it might be something that comes up, like a question we’ve successfully pushed through and want to create attention around. Sometimes it’s something the national party has pushed through that’s highly relevant for our region.
– What do we want to achieve with the post? For example, do we want to recruit members or build the brand? The content can look quite different depending on the purpose.
– I create the video or post based on the target audience I want to reach. If I specifically want to reach farmers of working age, the content looks different than if I want to reach young women in the region. Among other things, I often choose which spokesperson to use in the video depending on the target audience. I know who appeals to different groups.
– I also adapt the video and post to the platform I’m using.
For the actual advertising, Johanna gets help from an agency.
– I highly recommend this because they help me with all the administration, building target audiences, and understanding how to reach the right people. For us, it’s important to narrow down the target audiences properly so that we’re not spending money reaching the wrong individuals.
Achieving real results doesn’t have to be very expensive, especially if you’re targeting a narrow audience in a small region.
– If you can spare a few thousand SEK for a post (200 USD), you can get pretty far. You also have to remember that working organically is incredibly expensive – you spend tons of time on posts that almost no one sees. No, you have to work with paid.
Do you see a connection between your content and budget?
– Absolutely, the more relevant the content, the cheaper it is to boost. I also pretty much only work with video for my boosted posts because I see much better results with that.
To easily create brand-safe videos, Johanna uses Storykit.
– In the past, I didn’t have an easy way to make videos. I worked a lot with Adobe’s tools, which are incredibly powerful, but with those, we’re talking about a time-consuming process.
Text serves as a natural starting point for Johanna when creating videos.
– I know that the first three seconds are crucial in a video, which can sometimes be difficult with our messages. That’s why the copy is important—to create an engaging start that sparks curiosity. I often try to begin with numbers or with a question. Or I try to create a newsy headline with some kind of hook.
Another tip is to feature real people in the video, but perhaps not in the way one might expect.
– In Storykit, it’s so simple to take one of our slogans and add a picture of one of our elected officials to serve as the messenger. Then I can also customise the messenger based on the platform and target audience, choosing a woman or man, or an image of the politician in a suit, or one where they’re standing in front of a tractor. It becomes very personal.
Why is it better to use still images instead of filmed clips in your video?
– Our elected officials are spread out across the region and have other day jobs they work with as well. I don’t meet with them very often, and trying to film them is a challenge. Instead, it’s much more efficient for me to take a few nice pictures or use pictures I already have.
Johanna will soon be changing roles within the region, but she plans to continue using Storykit.
– I really like the tool, and I get so much help and inspiration from our Storykit contact. Also, I get great feedback on my videos, both externally and internally within the Centre Party, where people reach out asking if I can make videos for them too.
Here are two videos, each focused on a key aspect of the Centre Party's planned use of its 2025 budget:
Here are three videos, each encouraging new members to join based on The Centre Party's core values:
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
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