So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
June 28, 2023
June 28, 2023
Brace yourself, it’s about to get uncomfortable.
Picture this: you find yourself on the sofa of a TV chat show. The host and guests effortlessly bounce off each other, telling the kind of enthralling stories you could only dream of rehearsing for your next dinner party.
And then… the host turns to you. You mumble a story that could sound interesting, but your intro is weak, your jokes don’t work with the audience, and you’re talking too much. And the crowd goes… mild.
Now look at your brand’s messaging. If your brand’s stories feel anything like that horrifying sofa moment we invented, you’re wasting the opportunity of a good story that hooks your reader in and walks them, almost effortlessly, to your desired goal.
Here’s how to get them there.
Let’s go back to basics: a good story is really just grabbing a reader’s attention, and keeping it, from start to finish. A good story has a good arc, often with a hero and a mission. Maybe a twist. Always a journey.
But when you’re creating branded assets for your company, like videos, utilizing storytelling techniques can seem almost impossible. Your brand doesn’t need to put Shakespeare to shame: your content just needs to get your readers to feel something.
What if we gave you a tool to help you get there? With AI, it really couldn’t be simpler to create stories you’re proud to tell.
Video storytelling simplifies the complex and clears up the confusing. It marries concepts seamlessly into short clips. And, crucially, it gets your messages across with ease and flair.
That’s why we decided to build Storykit AI. It takes your pre-existing text and gives it a beautiful and memorable second life with video storytelling that perfectly suits your brand.
“As a marketer, what do you feel is worse? Using the wrong shade of green or the wrong messaging?”, asks Fredrik Strömberg, co-founder of Storykit. If your answer isn’t messaging, it’s time for a rethink.
Nothing is more important than staying on brand with your messaging, especially in the age of AI.
That’s why we built Storykit AI to exclusively work from your input text, ignoring and rejecting other sources. It’ll always stay true to your brand and image – because it has to.
You should spend more time on your messaging, and no time on much else. Because once you’ve done the human part and nailed your messaging, why waste your time on menial tasks that AI can handle?
Storykit AI steps in to seamlessly deliver your expertly-crafted content as video stories, without needing any heavy lifting. Here’s how you can transform the content you already have to memorable brand stories.
Case studies are how you prove you’re brilliant. But often, they’re compressed into the bland, forgettable context of articles and text – when was the last time you read a case study from start to finish? Try turning it into a video story instead. Goodbye, forgettable case study. Hello, standout story. Let AI take your pre-existing text, take out the main points, and generate it into a video story that efficiently and effectively delivers the same information.
You’ve got a dynamic, exciting opportunity and you think a wall of text is going to portray that? Paste details of the job and your workplace culture into Storykit’s AI tool and watch it show your workplace off like no job ad ever could.
Your blog is bloated with content that you want to share. Trimming it down into short well-crafted videos, with a beginning, middle and end is hard. So let AI do the repurposing for you, transforming your old blog content into polished and perfectly noticeable videos.
The power of effective storytelling cannot be underestimated when it comes to brand messaging. By embracing the simplicity and efficiency of AI-driven storytelling, you can watch as your messages resonate with your audience, leaving a lasting impact.
June 26, 2023
June 26, 2023
Having a newsletter is a fantastic marketing tool that lets you directly connect with potential customers and provide them with valuable insights.
In fact, there are 4 billion people using email every day and in the last 12 months marketers have seen a 77% increase in email engagement.
However, nowadays people are hesitant to sign up voluntarily. And even if they are willing to subscribe, there is so much content available, it's hard to get your newsletter and your content to stand out.
The key to success lies in getting the attention of your target audience, convincing them it's worth signing up, and then reminding them to actually go and read the newsletter every time you publish.
Pretty obvious. But easier said than done.
In this article, we're going to unpack what it takes to get your newsletter the attention it deserves, and how you can win over new subscribers with a multi-channel distribution plan.
In marketing, distribution simply means getting your product, service, content, or message to the right people. It involves figuring out the best ways to deliver what you have to offer to your target audience.
This includes deciding which channels or platforms to use, how to make it easily accessible, and ensuring that it reaches the right people at the right time. Essentially, distribution is all about the process of reaching and connecting with your customers effectively.
To unlock the full potential of your newsletter, it's crucial to expand your reach beyond the inbox. Simply sending a weekly newsletter won't yield the desired outcomes. Your audience is actively engaged on social media platforms, and that's where you have the opportunity to capture their attention.
A distribution plan involves strategizing how you will promote your newsletter on social media and other platforms. It entails identifying the unique value your newsletter offers, crafting compelling messages that entice people to subscribe and read, and utilizing the power of social media to reach a wider audience.
By implementing a well-thought-out distribution plan, you can increase awareness, generate interest, and attract more readers to your newsletter.
Despite your consistent efforts to create and publish content, it can be draining if you're not seeing the desired engagement or audience growth.
Let's dive into some crucial questions to pinpoint the issues:
If you genuinely want to expand your subscribers, it's crucial to actively engage with your target audience and implement strategies to attract their attention.
To unlock the full potential of your newsletter and attract a growing subscriber base, it's crucial to implement a comprehensive distribution strategy that goes beyond email marketing.
Follow this framework to get started:
Let's go back to the basics. What are your goals? Are you having trouble getting people to engage with your newsletter, even though you have subscribers? Or maybe people are reading your content, but you want to increase the number of readers. Think about what you want to achieve and the kind of messages that will inspire new readers or excite your current email subscribers.
Consider why your audience would want to subscribe and what motivates them to read your newsletter. Tailor your distribution efforts to cater to their interests and needs. Share content that resonates with them and offers value in their daily lives.
Identify the platforms where your target audience is most active. Whether it's Facebook, LinkedIn, Twitter, or other relevant platforms, ensure you have a presence there. Don't hesitate to show up on multiple platforms to expand your reach. This creates an opportunity for you to attract a broader audience.
Craft attention-grabbing social media posts that drive engagement. Start with a captivating hook, deliver valuable content (through storytelling), highlight intriguing points from your newsletter, and conclude with a clear call-to-action (CTA). Video content can be particularly effective for distribution. Check out the provided video examples in the next section along with Sam Szuchan's hook ideas below for inspiration.
Don't hesitate to share updates about your newsletter multiple times a week. The beauty of social media is that you can distribute content more frequently throughout your newsletter cycle, regardless of your publishing schedule. Regularly sharing content keeps your audience engaged and maintains their awareness of your newsletter.
Don't worry about over-distributing or wearing out your audience. Social media platforms operate differently from email marketing.
Heidi Bordal, Community Manager at Storykit, explains, "The algorithms are designed to deliver your content to the most relevant people. For instance, if you're promoting an event, it will be shown to those interested in attending, and the same goes for brand-related content. Posting organically won't bore anyone because the chances of everyone seeing everything you post are quite slim."
Check out the webinar below to gain more in detail insights about this process.
Here are 3 types of videos you can make to drive awareness and subscribers to your newsletters.
Creating a teaser for your upcoming newsletter is a powerful strategy to attract new subscribers. By generating curiosity and highlighting the value of your content, teasers encourage people to sign up so they don't miss out.
Check out this teaser video that we made for our newsletter that features this article:
The point of having a newsletter is to share knowledge. You should strive to share that valuable information, whether or not someone is subscribed. After publishing your newsletter, provide a brief summary that allows people to get acquainted with the topics you covered. This helps them understand the range of insights and expertise you offer.
It's highly likely that your target audience isn't even aware of the existence of your newsletter. What better way to build awareness than by creating a captivating trailer? Use a video to swiftly communicate the value you provide and make it known to the world.
While newsletters remain a valuable tool for delivering value and driving sales, it's important to recognize the competitive landscape. Even if your newsletter is exceptional, you need to ensure it reaches your target audience effectively.
By embracing this distribution framework that extends beyond email marketing, you can unlock the true potential of your newsletter. This approach enables you to maximize value, attract new subscribers, and engage with your audience on their preferred platforms.
To make the process of creating captivating video posts for promoting your newsletter easier than ever, consider trying out Storykit AI. With Storykit AI, you can effortlessly transform text from your newsletter into compelling on-brand trailers, summaries, and more, capturing the attention of interested readers.
Take your newsletter to new heights with the power of strategic distribution and the innovative capabilities of Storykit AI.
June 26, 2023
June 26, 2023
Storykit is revolutionizing video editing for the corporate realm, providing a tailored solution for businesses to create high-quality videos that align with their brand and target every platform.
With Storykit, the process of video editing becomes effortless and efficient. It encompasses a range of features, including generating video scripts, automatically incorporating on-brand assets, and crafting seamless animations with clear and compelling call-to-actions that drive conversions.
By harnessing the power of Storykit's AI video editing, businesses can transform their approach to video implementation, enhancing their branding, marketing, and communication efforts.
The AI-driven automation streamlines the editing process, empowering users to achieve remarkable results and maximize their creative potential.
Storykit AI allows you to put words in and get a finished video out. Keep reading and we'll take you through the AI editing features that Storykit has to offer.
By simply copying and pasting text from different sources, such as blog articles or interviews, users can effortlessly generate polished videos with the text edited into a script that fits each slide.
Whether you have a specific type of video in mind or want to guide the content creation process by posing a question, the AI can edit the source text based on your request, resulting in engaging, educational, and conversion-driven videos. And if you arn’t happy with it, then you can generate a new version. Easy.
The best part: unlike other AI systems, Storykit will keep your key messaging intact when editing, meaning that your text remains yours. You can have peace of mind knowing that your already approved content and messaging will be preserved.
Examples of video scripts you can make:
Storykit simplifies the process of transforming audio content, such as interviews or voice notes, into smart videos. Upload your audio file and Storykit's AI will transcribe and generate a polished script for video creation.
Language barriers are effortlessly overcome with Storykit AI, enabling seamless transitions between 10 major languages. This feature empowers businesses to create localized content and connect with diverse audiences across different regions.
Storykit's AI functionality simplifies the inclusion of on-brand assets in videos. It intelligently searches and selects the perfect images and clips from your brand media library or Storykit’s high-quality stock library, saving time and ensuring visually captivating videos.
Storykit's AI video editing handles the intricate tasks of adding animations, styling, and duration. This saves significant time typically required by video editors while ensuring videos have a polished and professional touch.
Storykit AI video editing effortlessly adjusts any video to the specific dimensions you require, allowing you to seamlessly use it across different platforms. With Storykit's auto-reframing feature, you can transform your videos to fit perfectly on various platforms, ensuring optimal viewing experiences on social media, websites, and more.
With Storykit's AI video editing capabilities, you can take your creativity to the next level, focusing on your vision and bringing it to life while the AI takes care of the technical aspects. By leveraging Storykit, businesses can elevate their video production, enhance their brand presence, and communicate effectively with their target audience.
June 20, 2023
June 20, 2023
Whether you're a business owner looking to establish yourself as a thought leader in your industry or a freelancer seeking to expand your network, a LinkedIn newsletter can be a powerful tool for achieving your professional goals.
In this article, we will walk you through the ins and outs of setting up and managing a successful newsletter on LinkedIn.
A LinkedIn newsletter is a way to engage your network by sharing news, insights, or stories that they might find interesting. This is an opt-in feature that allows you to send your newsletter directly to the inboxes of your subscribers. The newsletter can be sent on a weekly, bi-weekly or monthly basis depending on your preference and availability.
A LinkedIn newsletter can help you in several ways. Here are some benefits:
Having a newsletter is also a great way to engage with your community and start a conversation around topics related to your niche. Let's move on to how you can set up your very own LinkedIn newsletter.
The key to setting up a successful newsletter is to have a clear strategy in place. Here are the steps you need to follow:
The first step is to choose a niche that you want to write about. This could be anything from marketing to finance, from technology to fashion. The goal is to find a niche that you are passionate about and that resonates with your target audience. Knowing your audience is crucial. Who will read your newsletter? What are their interests and needs? Make sure that you are catering to their interests and needs with your content.
Your newsletter title should grab the attention of your readers. Brainstorm a few ideas and pick the one that best represents your brand and the content of your newsletter. Be creative, but keep it simple and clear.
Your newsletter should be visually appealing and easy to read. Make sure that the design reflects your brand and is consistent with your website and social media profiles. If you are not a designer, consider hiring one to do this step.
The most important element of your newsletter is the content. Here are some tips to help you create compelling articles.
You need to stay up-to-date with current events and news in your industry. Identify topics that are relevant to your audience and make sure that your content is timely. You can also include guest contributions from experts in your field.
For example, if you are in the technology industry, you may want to write about the latest advancements in artificial intelligence or cybersecurity. If you are in the healthcare industry, you may want to write about new treatments or medical breakthroughs.
Your articles should be well-written, informative, and engaging. Write in a conversational tone and avoid using jargon or technical terms that might be unfamiliar to your readers.
Keep your paragraphs short and easy to scan. Use bullet points and subheadings to break up your content.
When writing your articles, it's important to think about your audience. What are their pain points? What questions do they have? How can you provide value to them through your content? By answering these questions, you can create articles that resonate with your readers and keep them coming back for more.
Visuals are a great way to make your articles more engaging. Incorporate high-quality images or videos that relate to your content. You can also try creating your own visuals with tools like Canva or Adobe Spark. Don't forget to add a call-to-action at the end of each article to encourage your readers to engage with your content further.
For example, if you are writing an article about the benefits of meditation, you could include a video of a guided meditation or a series of images that showcase the different types of meditation. This will not only make your article more visually appealing, but it will also help to reinforce your message.
Building a strong subscriber base for your newsletter is crucial to the success of your email marketing campaign. A robust subscriber list can help you generate leads, increase sales, and grow your brand. Here are some effective strategies to help you build your subscriber base:
LinkedIn is a powerful social media platform that can help you reach a professional audience. To promote your newsletter on LinkedIn, you can utilize all the features available. Share your newsletter on your profile, in your posts, and in relevant LinkedIn groups.
You can also leverage LinkedIn ads to target people within your niche who might be interested in your newsletter.
In addition to these strategies, you can also consider collaborating with other LinkedIn influencers in your industry to promote your newsletter. This can help you reach a wider audience and attract more subscribers.
Promoting your newsletter on other social media platforms like Facebook, Twitter, and Instagram is also an effective strategy. You can use these platforms to share snippets of your newsletter content or provide a link to your sign-up page.
Another way to cross-promote your newsletter is through your blog. You can use your blog to share exclusive content and promote your newsletter to your blog readers. This can help you attract more subscribers and build a loyal following.
Word-of-mouth marketing is one of the most effective ways to attract new subscribers. Encourage your current subscribers to share your content with their networks by providing share buttons in your newsletter. This can help increase your reach and attract more subscribers.
You can also consider offering incentives for new subscribers, such as exclusive content or a discount on your services. This can help motivate people to sign up for your newsletter and become loyal subscribers.
By implementing these strategies, you can build a strong subscriber base for your newsletter and achieve your email marketing goals.
A LinkedIn newsletter can be a powerful tool for growing your brand and engaging with your professional network. By defining your niche, creating compelling content, and promoting your newsletter effectively, you can build a loyal following of subscribers who will look forward to hearing from you on a regular basis. So what are you waiting for? Start creating your LinkedIn newsletter today!
June 12, 2023
June 12, 2023
When it comes to employer branding, showcasing your company's authenticity is paramount. Although stock photos and videos can suffice sometimes, when it comes to representing your organization, people crave authenticity. They yearn for a glimpse into the real essence of your workplace.
Many companies instinctively resort to hiring expensive professional agencies to creating branding videos, since this used to be the only option for creating this type of content. However, we urge you to resist this temptation.
Why?
Because it entails high costs, only to use the video a handful of times before it becomes outdated.
Successful employer branding on social media means creating new content regularly to keep your audience engaged. That can be a challenge when you don’t have a dedicated content creation team, or even when you do.
The steps we’ll guide you through below will unlock a whole new level of content productivity that will set you up to see the employer branding results you want.
We will take you step by step through our process to create effective branding videos at scale by using existing footage or by swiftly capturing moments around the office. All you need is a smartphone and a dash of internal collaboration to make your own culture videos, spotlight videos, recruitment ads, and more.
Before you start creating branding videos, take a brief pause to reflect on your objectives. Ask yourself:
Considering these questions will help you stay on track and ensure that your content serves a specific purpose.
Follow these three steps to set yourself up to create awesome branding videos at scale.
Before you dive into any new projects, take the time to gather all the photos and videos you already have and create a centralized library.
This could be candid shots of your colleagues laughing and collaborating, videos from memorable events and celebrations, or moments that showcase the heartbeat of your company.
By gathering all these resources in a single location, you can immediately start creating customized branding content and set yourself up for success.
Hopefully, you’re able to gather numerous images and video clips for your branding content, but it's likely that you'll still need to supplement them and acquire fresh material for specific projects.
When it comes to capturing footage, the important thing to remember is that you don't need to record your colleagues' voices. Phew! This takes the pressure off both you and them, allowing you to focus on creating engaging content without any vocal jitters.
The possibilities for capturing compelling footage around the office are endless. Here are some of the different types of videos that we often capture, which can be utilized in a wide variety of branding videos.
Showcasing your employees working together, brainstorming ideas, and collaborating on projects. It highlights the synergy and camaraderie within your organization.
Highlight individual team members and their unique talents, skills, and contributions. This could be videos of them working individually, close-ups, walking, or working with other people.
Capture the unique atmosphere and energy of your workplace. This could include moments of celebration, team-building activities, having a cup of coffee, or even casual interactions during lunch breaks.
Offer glimpses into the inner workings of your company. Capture the day-to-day operations, meetings, and dedication that drives your team's success.
Record key moments from conferences, seminars, or workshops held at your office. It demonstrates your involvement in industry events and highlights your expertise.
Remember, these are just a few examples to get your creative juices flowing. The key is to capture genuine, authentic moments that reflect your company's values and strengths.
At Storykit, we love making branding videos and showing off our culture. Here we’ll show you some of our own videos that we made in the Storykit tool and how some of the shots we shared earlier come to life in them. Prepare to be inspired.
Showcasing your employees is a powerful way to enhance your employer branding. It not only allows you to give your amazing team members a well-deserved shoutout but they usually generate a lot of positive attention on LinkedIn as well.
When creating these videos, we prefer using close-ups for intros and walking shots for outros. In the middle of the video, we typically capture footage of the featured person engaging in enjoyable activities or simply going about their daily tasks in the office.
Check out this video of Shane, one of our Customer Success Managers, to see what we mean.
Announcing your new hires is a great way to welcome new employees to your company and show that you’re actively hiring.
In our new hire video below, we incorporate footage in the beginning that was captured during a company outing (a reminder to save all your footage!). Then we simply film close-ups of our new team members. Quick, easy, and effective!
Tip: If your new employees don’t feel comfortable being filmed yet, just ask if you can use their LinkedIn photo.
Shining a spotlight on internal achievements is a fantastic way to showcase your organization's inner workings.
In the example below, we wanted to share the story of Matías Picun, Client Manager at Storykit, who embarked on a mission to post a video everyday on LinkedIn to enhance LinkedIn reach.
Since we didn't have any existing footage of Matías, we requested him to provide a few pictures, which we combined with relevant stock footage to enhance the narrative.
Showcasing your work environment is highly engaging because people are often curious to peek into others' lives. Creating a "day in the office" video is an excellent way to provide an immersive experience for your audience. It allows them to witness the behind-the-scenes activities, the atmosphere, and the camaraderie within your workplace.
In the video below, we give you an authentic glimpse into a day at Storykit. You'll see us working, having meetings, and taking breaks. The goal of this is to give you an authentic peak into who we really are.
Providing insight into your hiring process for different positions is an incredible way to establish clear expectations for candidates interested in joining your team.
In this video, we showcase our approach to hiring developers at student events. By incorporating event photos and including a slide featuring a quote from a successful candidate, we attempt to bring this process to life.
If you're hosting or attending events, you're definitely missing out if you don't follow up and share content from them. Creating videos about the events you participate in is a great way to highlight the areas where your company specializes.
For instance, in this video, we show a meetup we hosted for developers. In it, we incorporate event images and footage while describing the topics that were discussed. This approach is an excellent way to generate excitement, anticipation, and awareness for future events that your company might organize.
Want to see more? Check out these branding templates for inspiration!
It's time to unleash the power of branding videos and shape your company culture like never before. By leveraging your own footage and harnessing the capabilities of Storykit, you hold the key to creating professional videos anytime, anywhere.
And here's the best part: if you have your company asset library ready to go, Storykit AI can effortlessly transform your footage into complete on-brand videos.
Want to see the creative process in action? Check out the webinar below to see how the videos are made!
From showcasing your team collaborations and individual colleagues to providing a glimpse into your vibrant office culture and exciting events, your footage will take on new life and amplify your employer branding efforts.
Extra resource:
Still not sure where to start? Don't worry, we've got you covered. Here is helpful video that provides step-by-step instructions on creating your first employee highlight video.
June 5, 2023
June 5, 2023
Imagine achieving astonishing follower growth, doubling your count on LinkedIn in less than a single year. It's not just a dream — it's our recent success story.
And now, the time has come to share the strategies that propelled us from 5,000 to over 10,000 followers in a mere 10 months.
In this article, we will be sharing the game-changing tactics that Heidi Bordal, the brilliant mind behind our thriving community at Storykit, has used to grow our LinkedIn following so fast.
This includes her organic posting strategy, daily work hacks, and all the insider tips you need to create a LinkedIn game plan that yields genuine, tangible results.
Growing your followers quickly doesn't require rocket science or spending millions at an agency, according to Heidi Bordal, Community Manager at Storykit. It simply takes quality and consistency.
And a content plan can help as well.
The first half of the 10-month period, Heidi didn’t have a specific content plan when it came to posting on LinkedIn.
“Until the beginning of this year, I didn’t have a concrete strategy like I do now,” Heidi shares.
"Even though I managed to grow our account without a structure initially, having a more organized plan definitely sped up our growth and made it easier for me to consistently share valuable content."
Whether you have a content plan or not, Heidi always recommends following these two best practices:
The first step towards success on LinkedIn is understanding your brand's values and the type of content you want to promote. Without a clear direction, you risk overwhelming yourself and your audience.
"We take a top-of-funnel approach when distributing our content," explains Heidi. "We aim to avoid being too sales-focused or product-focused."
The goal is to educate your audience on topics that genuinely interest them.
“To create a structure, we identified 10 daily challenges or topics that our target audience faces. Then we created an article for each topic.”
Here is a list of our topics and the corresponding articles:
These articles serve as evergreen content that can be updated, recycled, and reused. They form the core of the Storykit posting strategy, which will be covered in detail below.
Utilize case studies to showcase your customers and subtly promote your product.
“At Storykit, we try to release a new case study every month, while also highlighting previous ones on a weekly basis.”
Heidi highlights the value of case studies on LinkedIn, stating that, "Tagging companies and interviewees in case studies works wonders for reach."
Employer branding content tends to perform exceptionally well on LinkedIn. Companies often understate how much people love to see people. This is one of the best ways to humanize your brand and really make connections.
“To strengthen our employer branding, we feature a colleague each week,” Heidi explains.
"When we started featuring our employees, I noticed a big increase in followers. People really enjoy engaging with this kind of content. We always tag the person we're highlighting and sometimes mention their previous company, which helps the post reach their network as well."
You can easily use these types of videos to show different teams, your company culture, work environment, and more.
Implementing a schedule structured around two-week sprints is an excellent approach to enhance focus and productivity. By organizing your tasks and content planning within this timeframe, you can effectively streamline your workflow and achieve better results.
Heidi explains, “Our marketing team operates in two-week sprints. When it comes to content preparation, our content team creates the article [as mentioned earlier], which serves as the foundation for the majority of our posts in the following two weeks. Then we supplement it with other relevant content we have planned.”
“Once the two-week period ends, we switch to the next topic on the list and repeat the process.”
When it comes to daily content planning and creation, Heidi adopts a flexible approach. She shares, "I try to batch-plan some content, but for other tasks, I prefer to work on a daily basis, taking it day by day."
Here is how Heidi uses the content mentioned above to create engaging LinkedIn posts.
As mentioned earlier, one article becomes the primary focus for a span of two weeks. Heidi makes a bulk of the content out of this.
When it comes to having one article to focus on for two weeks, Heidi says “It’s great because it ‘forces’ me to create a lot of smaller pieces from one longer article, ensuring it gets the distribution it needs and deserves.”
“It’s also nice to know exactly what you should and can publish for two weeks. No need to look for inspiration or have to grab a topic out of thin air.”
How do you use one article to make 2 weeks' worth of different videos?
“I have a good idea of the types of videos that work well with different articles. So for me it's pretty easy to approach.”
How do you decide what to put in the captions?
“I usually just take text from the content.”
Here are a few examples of the types of videos Heidi makes from Storykit blog articles:
“Content trailers are the easiest thing to make. I can easily make a short trailer by using the title and doing something like, 'This is how you make great product videos,' with a CTA. That is more like an eye catcher and you can do one of those every day if you want to.”
“Another example is listicles. Almost all articles we create include some kind of list. All I have to do is grab the list, put it in the video, and I’m done.”
“Sometimes I will just grab a well-written paragraph or even just the preamble and make that into a one-slide video. These are often overlooked but they are really engaging.”
“Now that we have Storykit AI as well, I can easily make summary videos, or videos that answer questions from different angles just by copying and pasting text into the AI.”
“Just from these examples, you can see that I can easily make at least 10 posts out of one article.”
Do you post the same content over again within the two-week period?
“Not usually. I will normally create a brand new video or if I do want to reuse something then I will duplicate it and change some assets or the first slide.”
“Turning case studies into videos is great for LinkedIn because they're easier to understand than plain text and our customers love seeing themselves featured in videos, so it's a fantastic way to engage and excite them,” says Heidi.
Are case study videos hard to make?
“No. Case study videos have always been fun for me. I have a ready-to-use template that simplifies the process, and there are plenty of fantastic quotes that are easy to highlight.”
"What can take a bit of time however, is writing the captions for case studies. I always want to make sure that I am presenting the company in a humble and flattering way."
“It’s worth spending extra time on this,” says Heidi.
Now, thanks to Storykit AI, case videos have become even easier. All you have to do is put in the text and the AI will generate a summary, highlight a quote, etc.
“At Storykit we love showing off our employees. We always try to feature new hires but also make sure to track down the OGs and put them in the spotlight,” Heidi shares.
“Employee videos are a breeze to make since we have a set template that we use every time.”
Do you have trouble getting colleagues to do these?
“No really. Only in the beginning because they think that they need to speak in front of the camera. But when they realize they don’t, it’s totally fine.”
Heidi explains that the process for creating these videos is quite straightforward.
“We start by sending someone a set of questions via Slack. Then, we film them going about their daily activities in the office, capturing moments of work and conversations with colleagues. Finally, we overlay their responses to the questions onto the footage.”
While it's important to have a plan in place, every marketer is well aware that unexpected things and new ideas often arise along the way. Heidi is always flexible and ready to add more content into the mix if it arises.
Do you post anything besides video?
“Sometimes I will throw in a standard text post just to switch it up, but we know that video performs the best so that is why we generally stick to that format.”
“Memes do well too. People like to have a laugh so I try to make some that are loving and relatable to us — like SDR and Marketing giving Sales the side eye.”
How do you make your memes?
“I just go to a meme generator, find a trending meme and write some text about us.”
Do you feel stressed if more things come up sporadically?
“No, not really. If the tech department asks me to share about an event or if someone sends me something fun or entertaining via Slack, I usually take the time to prepare content for that. Since I already have an idea of what's planned, I can easily incorporate these additional elements on top of my existing content.”
Pro tip: If you don’t feel like you have your own content to work off, don't sweat it. Take ideas from awesome sources like HubSpot and Hootsuite. Just remember to give them a shout-out. Your mission is to enlighten and entertain your audience, so why not sprinkle in some valuable tips from other providers?
This is the biggest setback that most marketers face: overthinking what they’re posting and why. To help shift your mindset, we asked Heidi some common questions that often hinder others from truly making an impact on LinkedIn.
Do you have concerns about people becoming annoyed when they see the same type of content for two consecutive weeks?
“I was in the beginning, but then I realized that the LinkedIn algorithm will push out the content that you post to the most relevant people. For example, event promotion content will go to people interested in that and the same goes with brand content.”
“This is a misconception that a lot of marketers have. However, I quickly learned that you will never be able to bore someone if you post organically because the chances of your stuff actually showing up for everyone is small from the beginning.”
Will you lose followers if you post content that isn’t relevant to everyone?
“No. When I get this question, I always think about how I behave online. Sometimes I might see something from an influencer that is super relevant to me and sometimes that influencer might post something about parenting, for example, that isn’t relevant to me. But then I just scroll past it. As long as the other stuff is good and it’s visually pleasing, that makes up for it.”
“So many marketers have a fear of posting something that doesn’t resonate with their audience, but I think that high activity and being active and posting consistently wins over anything else.”
Will you lose followers if you post something that isn’t super high quality?
“I say this in webinars and this is also something our CEO Peter Bonnier says and I love it so much: Quality and distribution are intrinsically linked. So if you post something that is good, LinkedIn is going to make it seen by more people, more people will share it and it will get a way bigger reach because it’s a good piece of content. But if it’s bad, then no one will see it because it will go to a place where bad posts go to die.”
I think that this is an important thought to keep in mind because the world is not going to end if you post a “bad post”.
How long should a video be?
“LinkedIn says that a good story for consumption in the feed should be 40 to 60 seconds. An example of this would be a listicle with about 5 things in it. But don’t let these numbers consume you. If you make a great video that is a little over or a little under it doesn’t matter. The important thing is that you’re posting.”
“At Storykit, everyone is super great about engaging on LinkedIn with all of our posts. I definitely think this makes a difference for reach — especially when people repost. I’ve started to value that more than any other type of engagement but also comments for sure!”
“I think that is a reason that our growth was so much slower in the beginning when we were like 30 people at the company.”
“However, continuing to post, even during slow periods, really made all the difference because it quickly helped me understand what was working and what wasn't.”
How important is it to engage with people?
“Really important. I always make sure to answer all of the comments, even the bad ones.”
Last year, LinkedIn expert Richard van der Blom found that if you want to take the full advantage of LinkedIn’s algorithm, you should answer comments within the first 12 hours.
“LinkedIn made it so much easier to comment as a company a couple months ago as well. So I make sure to like or love or celebrate everything that is made in Storykit from our team and also our customers.”
Do you comment on anything random or content that we are not really associated with?
“Not really. That might be something I try doing more in the future, but for now it hasn’t been a priority.”
Hope you're feeling motivated and ready to start growing your LinkedIn followers. Remember, you don't need to overthink it. The secret is to do what Heidi does and focus on creating good quality content consistently.
With Storykit, you can easily turn your existing content into engaging videos and take your company's LinkedIn profile to the next level. Seize this chance to unlock your brand's potential and capture the attention of your desired audience on LinkedIn.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
