So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
June 25, 2026
June 25, 2026
The average enterprise has produced thousands of pages of text content over the past five years. Meanwhile, 93% of brands report gaining customers through social media videos, and 55% of B2B marketers say short-form social video delivers their highest ROI.
Yet most of that text never becomes video. Why? Because traditional video production costs $1,000 to $10,000+ per 60-second clip and takes 3-8 weeks to deliver. At that rate, transforming even 100 blog posts would cost a fortune and take years.
This is where automation changes everything. Modern text-to-video workflows can produce the same 60-second video for less than $10 and deliver it in hours, not weeks. That's a 99% cost reduction that suddenly makes high-frequency video publishing realistic, not aspirational.
The University of Northampton discovered this firsthand. After years of content bottlenecks, they used Storykit to produce 371 videos in a single year by systematically converting their existing content into video. "We take one concept, create multiple videos, and feed it out through multiple channels," their team explains. No new content creation required – just smart repurposing.
The approach is surprisingly simple. Take a 1,500-word blog post. Extract five key insights. Transform each into a 30-second video with text overlays and branded visuals. Suddenly, one dormant asset becomes five LinkedIn videos, five Instagram Reels, five TikTok posts. That's 15 pieces of platform-native content from something you wrote three years ago.
Buffer reports that systematic content repurposing can increase organic reach by up to 400%. The reason is pure math: more touchpoints, more platforms, more chances to connect with your audience where they actually spend time.
Here's what most brands miss: frequency beats perfection. Instagram accounts posting 10+ times per week see 66% faster follower growth than those posting once or twice. On TikTok, jumping from one post per week to 11+ increases views per video by 34%.
But who has time to create 10 original videos per week? Nobody. That's why repurposing at scale works. Innosuisse went from producing 4 videos annually to publishing weekly – without adding headcount. "We create more videos without increasing our workload," they report.
"The bottleneck isn't content supply, but content activation at scale," says Peder Bonnier, CEO at Storykit. "Most organizations have already created enough content for years of social media. They just need to unlock it."
Start with these high-conversion text sources:
Your FAQ pages contain dozens of natural video scripts. Each question-answer pair is a 30-second explainer video waiting to happen. Customer testimonials and case studies are social proof goldmines – pull quotes, stats, outcomes. Internal updates and company news can become thought leadership content. Even your terms and conditions can become educational content about your industry.
"We've seen teams save 60-80% of their content creation time by systematically repurposing instead of always starting from scratch," notes Jonna Ekman, Marketing Director at Storykit. "The creative energy goes into distribution strategy, not content generation."
Your content archive isn't dead weight – it's dormant value. Every blog post is five LinkedIn videos. Every case study is a TikTok series. Every FAQ is Instagram Reels content. The words exist. The stories are written. You just need to flip the format.
Start small. Pick your top-performing blog post from last year. Extract three key insights. Turn each into a 30-second text-driven video. Post them this week. Measure the results. Then systematize.
Because while your competitors chase the next viral moment, you'll be running a content machine that never runs dry. Your archive becomes your advantage. Your past work funds your future growth.
The best time to plant a tree was 20 years ago. The second best time is now. The same goes for unlocking your content archive.
June 5, 2026
June 5, 2026
Most organizations are sitting on a content goldmine they don't even know exists. While marketing teams scramble to create new content for social media, 60% of all content created today goes entirely unused. For large enterprises, this translates to approximately €2.1 million wasted annually on content that never sees the light of day.
Think about your own content archives. Those quarterly reports gathering digital dust. The blog posts from 2023 that got published once and forgotten. The whitepapers that took months to create but only live behind a form on your website. Each piece represents hours of research, writing, and approval cycles – yet they're doing nothing for your social presence.
The problem isn't lack of content. It's lack of transformation. Most B2B organizations treat social media, especially LinkedIn, as an afterthought – a place to occasionally drop a link to their latest blog post. But the data tells a different story about what actually works.
Companies posting weekly on LinkedIn see 5.6× more follower growth compared to those posting irregularly. The sweet spot? Between 2-5 posts per week, with some brands successfully scaling to daily posting when they have the right systems in place. Yet most marketing teams can barely manage one post a week, caught in the endless cycle of creating everything from scratch.
Meanwhile, the formats that audiences actually want – short-form video and carousels – feels impossibly resource-intensive. Viewers retain 95% of a message from video versus just 10% from text. But who has time to produce videos at the pace social media demands?
Here's where the game changes. Your existing documents aren't just words on a page – they're scripts waiting to be activated. Every blog post contains 5-10 stories for videos or carousel. Every whitepaper can fuel a month of social content. Every support document holds answers your audience is actively searching for.
Swedish logistics giant PostNord discovered this when they transformed simple job descriptions into 40 unique recruitment videos in a single month, helping them recruit over 1,000 employees. They didn't hire a video agency or expand their team. They simply repurposed the text they already had.
Financial services company Aspia took this even further. By converting their existing reports, newsletters, and internal documents into approximately 30 videos per month, they saw a 30% surge in LinkedIn followers and saved an estimated €1.6 million annually by eliminating agency production costs.
The transformation starts with a simple audit (we’d love to help you with that). Map your existing content assets: blog posts, case studies, FAQs, product sheets, research reports. Each asset typically yields 5-15 distinct content ideas for social. A single comprehensive whitepaper could generate content for an entire quarter.
"The algorithms don't reward polish – they reward presence," says Peder Bonnier, CEO of Storykit. "Companies that post consistently with simple, text-driven videos are outperforming those waiting for the perfect production. It's about being part of the daily conversation, not the quarterly campaign."
The most successful organizations aren't just repurposing content – they're building serialized series that keep audiences coming back. Think "Myth Monday" where you debunk industry misconceptions from old blog posts. Or "Feature Friday" highlighting different aspects of your solution using existing product documentation.
Majority, a digital financial service, took their educational content and created localized video versions with AI translation, achieving significantly more views and interactions compared to static posts across YouTube, Instagram, and Facebook. They didn't create new content – they simply gave existing content new life in the format their audience preferred.
"We're seeing teams increase video output by 200% while reducing costs by 95%," notes Fredrik Strömberg, Chief Innovation Officer at Storykit. "The breakthrough isn't in the technology – it's in recognizing that you already have everything you need. Your archives aren't outdated. They're untapped."
Start small but think systematically. Choose your five best-performing blog posts from the past year. Extract three key insights from each. Transform those into 15 text-driven videos or carousels using templates that match your brand guidelines. Post three times per week on LinkedIn for the next month.
Monitor what resonates. Double down on winning formats. Scale the workflow across more content types. Within 90 days, you'll have transformed from sporadic posting to systematic publishing, all powered by content you already own.
Or: book a meeting with us, and we’ll fix that for you.
May 12, 2026
May 12, 2026
Let's agree on one thing: carousels work.
LinkedIn document posts outperform standard text posts by an average of 278% on engagement rate, according to Hootsuite’s 2025 Social Media Trends Report. The gap is especially pronounced in B2B, consulting, and creator-driven industries — environments where audiences actively seek educational content they can save, revisit, and share.
SocialBee’s 2025 LinkedIn Benchmark Report found that carousel-style document posts average a 6.6% engagement rate, compared to roughly 2% for single-image posts and 1.8% for text-only content. And according to LinkedIn creator data shared through LinkedIn Marketing Solutions, document posts generate roughly three times greater organic reach than standard posts, largely because they increase dwell time — a core signal in LinkedIn’s ranking algorithm.
Even without the benchmarks, the behavior is obvious to anyone scrolling LinkedIn regularly. Carousels dominate the feed. They hold attention longer, encourage swiping, and package expertise into a format people can consume in under a minute.
So the format wins. The data is settled. And yet most brands publish carousels only occasionally, treating them as special projects rather than weekly staples. What's going on?
The problem is that carousels are deceptively expensive to produce. Not in ad spend. In time, coordination, and cognitive load.
Think about what "just one carousel" actually demands. You need a slide-by-slide narrative arc, where each card builds on the previous one. You need copy adapted for micro-reads — punchy, scannable, and concise enough for a single swipe. You need visual consistency across every frame, so the whole sequence feels like one cohesive story. You need a strong first-slide hook, because that determines whether anyone swipes at all. And you need each card to function on its own, because as DIGITALL's analysis puts it, "user behavior is often unpredictable" — viewers may only see a portion of the content, potentially missing vital information.
That same article flags creative complexity as one of the key drawbacks: "Crafting compelling and visually appealing content for each card within the carousel can be a time-consuming and resource-intensive process." Maintaining consistency in branding, messaging, and style across multiple cards "requires careful planning, execution, as well as some display advertising experience."
For a single post, that's manageable. For a weekly cadence? It becomes a production bottleneck that quietly consumes your team.
This is the part most carousel advice skips over. The guides tell you what makes a good carousel. They rarely address how to keep making them without burning out.
And that matters, because the performance advantage of carousels only compounds with consistency. Storykit's own LinkedIn Organic Benchmarks analysis found that top-performing accounts maintain a content mix of roughly 40% video, 30% images, and 20% carousels — publishing about 3.5 times per week. Most companies, by contrast, barely touch the format.
The issue usually isn't ideas, or even content. Most teams are sitting on blog posts, reports, presentations, customer stories, and internal knowledge that could become compelling social content. But then something happens.
"Communication tends to break down in the gap between creating content and actually distributing that content," says Fredrik Strömberg, CPO and co-founder of Storykit. "That's the gap we're focused on solving."
This means that the shift that makes carousels sustainable isn't a creative one. It's a structural one.
Instead of treating each carousel as a blank canvas, high-performing teams standardize around reusable story patterns. A "three key takeaways" structure. A "before and after" framework. A "stat, context, implication" arc. These patterns turn creative decisions into fill-in-the-blank exercises, which dramatically reduces the per-asset cost of production.
In Storykit, we encode reusable narrative structures: headline, labeled text fields, and a story arc built into the framework itself. This allows teams to repurpose existing, already-approved text content — saving time on approval processes while increasing message repetition across formats.
If you believe carousels work — and the data says you should — the question isn't whether to use them. It's whether your team can produce them consistently without grinding to a halt.
That requires three things:
"For a long time, video was our core format, and still is," says Peder Bonnier. "But if your goal is continuous communication, you need to adapt to how people actually consume content on social platforms. And right now, that absolutely includes carousels."
The brands that win on social aren't the ones with the biggest budgets. They're the ones that show up consistently, with formats that earn engagement, using systems that make repetition sustainable.
Your next carousel shouldn't be a special project, but a part of your weekly routine.
May 11, 2026
May 11, 2026
There’s something odd happening on LinkedIn right now. Everyone says they want engagement, but very few are willing to create the formats that actually drive it.
One of those formats? Carousels.
Multiple studies and LinkedIn benchmark reports show the same thing: carousels are among the highest-performing organic formats on the platform. They generate more engagement, more saves, more swipes, and significantly longer attention time than static posts.
Which makes sense. A carousel doesn’t just appear in the feed – it creates interaction. People stop, swipe and spend time, all of which signals interest to the algorithm. In other words: exactly what LinkedIn wants.
And yet, most companies barely use them. Why? Because carousels are deceptively hard to scale. They require structure. Narrative flow. Design thinking. Rewritten copy. Formatting. Slide logic. And unlike a text post, you can’t just improvise your way through one in five minutes between meetings.
That’s also why we’re expanding Storykit’s offering to include carousels.
Not because “carousels are trending,” but because communication today requires more than one format.
– For a long time, video was our core format, and still is. But if your goal is continuous communication, you need to adapt to how people actually consume content on social platforms. And right now, that absolutely includes carousels, says Peder Bonnier, CEO and founder of Storykit.
Ironically, we got reminded of that ourselves recently. Peder did a LinkedIn audit of Storykit’s own social presence to identify what was working, what wasn’t, and where we were underperforming. One of the clearest findings: We posted too few carousels.
– We were already seeing strong engagement on the carousel posts we did publish, but the audit made it obvious that we weren’t using the format nearly enough. Only 2% of our posts had a carousel, while the industry top performers use carousels in 30% of their posts, says Peder.
And honestly, that’s probably true for most companies. Because the issue usually isn’t ideas, or even content. Most teams are already sitting on blog posts, webinars, reports, presentations, customer stories, recruitment campaigns, and internal knowledge that could become strong social content.
The real problem is turning all of that into formats people actually want to engage with – continuously.
– Communication tends to break down in the gap between creating content and actually distributing that content. That’s the gap we’re focused on solving, says Fredrik Strömberg, CPO and co-founder of Storykit
Adding carousels is a natural step in that direction. Not as a one-off feature launch, but as part of a bigger shift happening across social media communication: From creating isolated assets to building a continuous presence.
And on LinkedIn today, you probably shouldn’t do that without carousels.
April 21, 2026
April 21, 2026
Here's a sobering reality for anyone investing in podcast content: 30-60% of new podcasts go completely silent within their first year. Not because the content is bad, but because the discovery mechanism is fundamentally broken. While 600+ million people globally listen to podcasts, reaching new audiences through traditional podcast platforms has become nearly impossible – these apps primarily amplify what's already popular, leaving most creators shouting into the void.
The solution isn't to abandon audio content. It's to recognize that podcast discovery has migrated to an entirely different ecosystem: social media feeds where video reigns supreme and 85% of content is consumed without sound.
Recent cognitive research reveals a counterintuitive finding about how we process information. When audio quality is clear, watching someone's face while they speak actually increases cognitive effort – your brain works harder processing both the visual and auditory streams simultaneously. This explains why asking a cold audience to commit to a 60-minute talking-head video creates insurmountable friction for discovery.
Smart creators are responding with what's called "content economics" – transforming single podcast episodes into multiple short-form video clips. These bite-sized teasers now drive 20-40% of new podcast listeners. But here's the crucial insight: these clips aren't just promotional tools. They've become standalone content products that deliver value whether or not viewers ever listen to the full episode. Think of them as tapas – satisfying on their own, not merely appetizers for a main course you might never order.
"The most successful podcast strategies treat short-form clips as products in their own right, not just as advertisements," notes Jonna Ekman, Marketing Director at Storykit. "When you respect both your audience's time and cognitive load, you create multiple touchpoints for engagement without demanding immediate full-episode commitment."
While most creators reflexively turn to TikTok or YouTube Shorts, the data points to a more strategic channel for professional content: LinkedIn. The platform's algorithm and user intent create ideal conditions for podcast discovery. LinkedIn users actively seek professional insights during their browsing sessions, making them receptive to substantive content rather than entertainment.
The technical requirements matter too. LinkedIn's large desktop user base demands square video format (1:1 ratio) rather than vertical, and file sizes under 100MB ensure instant playback. Success requires strong text hooks in post captions, strategic guest tagging to leverage their networks, and clear calls-to-action directing viewers to full episodes. Videos featuring these elements see engagement rates that justify the effort – particularly when the content addresses specific professional challenges.
The traditional path to video content – cameras, lighting, studio setups – creates overwhelming friction for most podcast creators. Many record remotely via Zoom or Teams, often in less-than-ideal conditions. Internal experts aren't media-trained, and guests frequently resist being on camera. These barriers kill consistency before it starts.
This is where automated video creation becomes transformative. Storykit converts existing podcast audio into social-optimized video without requiring any filming. The platform generates animated captions, dynamic text overlays, and relevant visuals that engage silent scrollers while preserving the original audio's message. This approach isn't a compromise – it's a direct response to how people actually consume content on social platforms.
"We've seen B2B companies achieve 2.7× higher close rates from podcast-engaged leads when they consistently distribute video clips across social channels," explains Peder Bonnier, CEO at Storykit. "The key is removing production friction so teams can maintain the consistency that algorithms reward."
Stop treating podcast promotion as an afterthought. Your audio content represents significant investment – recording, editing, guest coordination – that deserves strategic distribution. Start by identifying your highest-value segments: counterintuitive insights, concrete data points, or memorable quotes that work as standalone content.
Transform these segments into square-format videos optimized for silent consumption. Focus distribution on LinkedIn where your professional audience actively seeks expertise rather than entertainment. Post consistently – algorithms favor regular publishing over sporadic perfection. Most importantly, measure success not just by full-episode downloads but by the cumulative reach of your distributed clips. Each video extends your content's working life and creates new entry points for audience discovery.
The path forward isn't choosing between audio and video – it's recognizing that modern content consumption demands both. Your podcast builds deep engagement with committed listeners while video clips drive discovery among new audiences. This hybrid approach respects both the intimate nature of audio content and the visual demands of social media algorithms.
As podcast saturation continues and traditional discovery mechanisms weaken further, success will belong to creators who embrace this dual strategy. The question isn't whether to add video to your podcast workflow, but how quickly you can implement sustainable video creation that doesn't compromise your audio quality or exhaust your resources.
Will podcasts eventually become purely visual experiences, with long-form audio serving merely as source material for video clips?
March 27, 2026
March 27, 2026
While marketing departments chase the next perfect campaign video, companies like Aspia are quietly turning their existing reports, newsletters, and internal docs into 30 videos per month. The result? A 30% surge in LinkedIn followers and millions in saved production costs.
The difference isn't talent or budget. It's frequency.
Here's what the data tells us about B2B social media success. Companies that post weekly on LinkedIn see 5.6× more follower growth than those posting sporadically. The average successful brand now posts about 18 times per month. Yet most B2B teams struggle to publish even weekly.
The problem isn't lack of content — it's the belief that every piece needs Hollywood-level production. Meanwhile, video generates 1200% more shares than text and image content combined, and viewers retain 95% of a video's message compared to just 10% when reading text.
"The only way to win is to publish more, and preferably video," says Peder Bonnier, CEO at Storykit. "But we're all strapped for resources. Most businesses can't just throw more money or people at the problem."
Consider PostNord's transformation. Facing the challenge of recruiting over 1,000 employees while maintaining communication with 20,000+ staff, they didn't hire an agency. Instead, they produced 40 unique recruitment videos in just one month by repurposing job descriptions into multiple platform-ready videos.
The shift from creating to repurposing changes everything. One blog post becomes four videos: a stats highlight, a quote card, a three-point summary, and a teaser. One report transforms into a month's worth of social content. The source material already exists — it just needs a new format.
What happens when video creation moves beyond the marketing department? At Aspia, teams from payroll to consulting now create their own videos. "We create about 30 videos every month," says Pia Törnqvist, Marketing Director at Aspia. "And last year alone, we witnessed a 30% surge in our follower base."
The impact goes deeper than follower counts. Aspia saves approximately EUR 1.6 million annually by eliminating external agency dependence. Non-marketers across departments publish brand-aligned content without training. The entire organization becomes a content engine.
Majority, a U.S.-based mobile banking app, discovered another advantage: localization at scale. Using AI-powered translation and voiceover capabilities, they produce educational videos in both English and Spanish, seeing significantly more views and interactions compared to static posts across YouTube, Instagram, and Facebook.
The math is straightforward. LinkedIn's algorithm favors consistency, with weekly posting yielding roughly 2× longer content life. The sweet spot for B2B? Starting at 2-3 posts per week, scaling to daily during campaigns. More than once daily risks fatigue, but less than weekly means invisibility.
"Automation allows you to crank out way more content with the resources you already have," notes Peder Bonnier. The key isn't working harder — it's systematizing what you already produce.
This shift requires rethinking content creation. Instead of asking "What should we create this week?" successful teams ask "What existing content can we transform today?" Every report, every newsletter, every FAQ becomes multiple touchpoints. Every internal communication becomes external value.
The evidence is clear: consistency drives growth, video amplifies engagement, and repurposing makes both sustainable. Companies using this approach report making 200% more video with 95% less budget.
Pick one piece of content from last quarter. Transform it into four videos this week. Track the engagement difference. The results might surprise you.
Because in B2B social media, the winner isn't the team with the biggest budget or the perfect video. It's the team that shows up every day.
We’ve teamed up with Daniel Bromberg, paid ads expert at LinkedIn, to give you the ultimate playbook on LinkedIn video ads.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
