So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
May 20, 2023
May 20, 2023
Whether you're motivating your audience to fill out a lead form, make a purchase, or take another desired action, this article will guide you on leveraging LinkedIn Conversion Ads to their fullest potential and maximizing your ROI.
LinkedIn Conversion Ads are a type of sponsored content that appears in a user's LinkedIn feed. When a user clicks on your ad, they are directed to your website where they can take a specific action, such as filling out a form or making a purchase or directed to LinkedIn’s own conversion form. The goal of these ads is to encourage users to take the desired action, which ultimately leads to a conversion.
When setting up your LinkedIn Conversion Ads campaign, you'll have the ability to define your target audience and create custom ad creatives that speak directly to them. You can also choose from a variety of ad formats, including single-image ads, carousel ads, and video ads.
Once your campaign is live, LinkedIn will serve your ads to users who fit your targeting criteria. This means that your ads will only be seen by users who are most likely to take the desired action on your website. When a user clicks on your ad, they will be directed to your website where they can take the desired action.
LinkedIn Conversion Ads also provide detailed reporting and analytics, allowing you to track and measure the success of your campaign. You can see how many users clicked on your ad, how many completed the desired action on your website, and even the cost per conversion.
Before you can start creating your LinkedIn Conversion Ads, you'll need to define your campaign objective. This could be anything from generating leads to increasing sales.
Defining your objective will help you determine your targeting criteria and the type of ad creative you'll need to create.
For example, if your objective is to generate leads, you'll want to create ad copy and visuals that highlight the benefits of your offer and encourage users to fill out a form or download a resource. On the other hand, if your objective is to increase sales, you'll want to create ad copy and visuals that showcase your product or service and encourage users to make a purchase.
One of the key benefits of LinkedIn Conversion Ads is the ability to target specific users who are most likely to take the desired action. When setting up your campaign, be sure to define your targeting criteria based on factors like job title, industry, and location. This will help you reach the users who are most likely to convert and maximize your ROI.
However, it's important to keep in mind that targeting too narrowly can limit your reach and potential conversions. Consider testing different targeting criteria to find the sweet spot that maximizes your results.
Your ad creative is the key to encouraging users to take the desired action. When creating your LinkedIn Conversion Ads, be sure to create ad copy and visuals that speak directly to your audience and clearly communicate the value proposition of your offer.
But how do you create ad creatives that stand out and drive results? One approach is to use social proof, such as customer testimonials or statistics, to demonstrate the effectiveness of your product or service. You can also create a sense of urgency by highlighting limited-time offers or emphasizing the potential consequences of not taking action.
Don't be afraid to experiment with different ad formats, such as carousel ads or video ads, to see what resonates best with your audience. And be sure to monitor your ad performance closely and make adjustments as needed to optimize your results.
Here are Storykit video templates to give you inspiration.
If you want to maximize your ROI, it's important to optimize your campaigns in several ways.
LinkedIn offers a variety of ad targeting features that can help you optimize your campaigns for maximum ROI. These include targeting by job title, industry, company size, location, and more. By testing different targeting criteria, you can identify the most effective way to reach your ideal audience.
For example, if you're promoting a B2B software product, you may want to target decision-makers in the IT industry. By narrowing your targeting to specific job titles, such as CIOs or IT managers, you can increase the relevance of your ads and drive higher conversion rates.
A/B testing is a powerful tool that can help you identify which ad creative is most effective at driving conversions. By testing different ad copy and visuals, you can determine which elements resonate most with your audience and use that information to optimize your campaigns for maximum ROI.
For example, you may want to test different headlines, images, and calls-to-action to see which combination drives the highest click-through rates and conversions. By continually testing and refining your ad creatives, you can improve your campaigns over time and achieve better results.
Monitoring your bids and budgets is crucial to ensure that your campaigns are performing at their best. By analyzing the data you collect, you can identify areas for improvement and adjust your bids and budgets accordingly.
For example, if you notice that certain targeting criteria are driving higher conversion rates, you may want to increase your bids for those criteria to ensure that your ads are displayed more frequently to those audiences. Likewise, if you find that certain ad creatives are underperforming, you may want to reduce your bids for those ads or allocate more budget to higher-performing ads.
Overall, optimizing your LinkedIn conversion ads for maximum ROI requires a combination of careful targeting, A/B testing, and ongoing monitoring and adjustment. By following these best practices, you can improve your campaigns over time and achieve better results for your business.
To ensure that your campaigns are successful, it's important to track and measure their performance. Here are some tips for setting up conversion tracking, analyzing your campaign metrics, and identifying areas for improvement.
Conversion tracking is essential to understanding the success of your LinkedIn Conversion Ads campaigns. By setting up conversion tracking, you can track the number of conversions generated by your ads and optimize your campaigns accordingly. To set up conversion tracking, you'll need to create a conversion action in your LinkedIn Campaign Manager.
This action should reflect the specific conversion you want to track, such as a form submission or a purchase. Once you've created your conversion action, you can add the LinkedIn Insight Tag to your website to track conversions.
It's important to note that conversion tracking requires some technical know-how, so you may want to consult with a developer or marketing expert to ensure that it's set up correctly.
LinkedIn provides a wealth of data on the performance of your campaigns, including click-through rates, conversion rates, and cost per conversion.
Analyze this data regularly to identify areas for improvement and optimize your campaigns for maximum ROI. For example, if you notice that your click-through rate is low, you may want to adjust your ad creatives or targeting criteria to better resonate with your audience.
Similarly, if your cost per conversion is high, you may want to adjust your bids or budgets to ensure that you're getting the most value for your investment.
Finally, don't be afraid to make changes to your campaigns based on the data you collect. Continuously optimize your campaigns by testing new targeting criteria and ad creatives, and make adjustments to your bids and budgets as needed.
For example, you may want to test different ad formats, such as Sponsored InMail or Dynamic Ads, to see which ones perform best for your audience.
You may also want to experiment with different bidding strategies, such as cost per click (CPC) or cost per impression (CPM), to find the most cost-effective approach.
By continuously monitoring and optimizing your LinkedIn Conversion Ads campaigns, you can maximize your ROI and reach your ideal target audience with ease. With the right strategy and approach, LinkedIn can be a powerful platform for driving conversions and achieving your marketing goals.
May 18, 2023
May 18, 2023
In today's digital-first business environment, establishing a strong online presence is non-negotiable, and LinkedIn, the world's largest professional network, is at the forefront of this movement.
Creating a LinkedIn business page is a pivotal step for companies aiming to enhance their visibility, connect with industry professionals, and attract top talent. This comprehensive guide will walk you through the essentials of setting up a LinkedIn business page that not only captures attention but also fosters meaningful professional relationships.
A LinkedIn business page offers a multitude of benefits, from showcasing your brand's story and values to networking with peers and engaging potential clients or customers. It's a platform where businesses can highlight their accomplishments, share industry insights, and post job openings, making it a critical tool for brand positioning and recruitment strategies.
Start by logging into your personal LinkedIn account. Navigate to the "Work" icon at the top right corner and select "Create a Company Page." Choose the category that best represents your organization, such as small business or medium to large business.
Fill in your company's fundamental details, including its name, LinkedIn public URL, and website. This basic information is crucial for users to identify and learn more about your business.
Upload a high-quality logo and an engaging cover image that resonates with your brand identity. These visual elements are key to making a strong first impression and should align with your overall branding strategy.
Your company description is an opportunity to tell your brand's story. In 2-4 paragraphs, highlight what sets your business apart, including your mission, values, and the products or services you offer. Utilize relevant keywords to improve your page's search visibility.
Enhance your page's discoverability by adding detailed information like location, industry, and specialties. These details help LinkedIn users find your business more easily.
Once your page is polished and ready, hit "Create page." Begin building your audience by inviting personal connections to follow your page and engage with your content.
A well-crafted LinkedIn business page can significantly amplify your online presence and open doors to numerous professional opportunities. By following these steps and continuously engaging with your audience, you can create a page that not only stands out but also effectively communicates your brand's unique story and value proposition. Start today, and watch your professional network grow.
May 16, 2023
May 16, 2023
With over 630 million professionals from all over the world, LinkedIn is the ultimate destination for businesses looking to connect with decision-makers, influencers, and other key players in their industries.
But with so many users and so much content being shared every day, it can be tough to stand out on LinkedIn. That's why a well-crafted marketing strategy is absolutely essential. Fortunately, this ultimate guide to LinkedIn B2B marketing is here to help.
In this comprehensive article, we'll explore the best practices for LinkedIn marketing in 2023, giving you all the tools and insights you need to succeed. From crafting compelling content and optimizing your profile to building connections and engaging with your audience, we'll cover everything you need to know to develop a winning strategy that generates leads and drives results.
So if you're ready to take your B2B marketing to the next level and unlock the full potential of LinkedIn, then keep reading.
There are many social media platforms available to businesses today, but LinkedIn stands out as the premier destination for B2B marketing. There are several reasons for this. Firstly, LinkedIn has over 930 million members on its platform, making it the largest professional networking site in the world. This means that businesses have access to an unprecedented number of potential leads and decision-makers.
Secondly, LinkedIn's targeting capabilities are unmatched by any other platform. Businesses can use a wide range of filters to hone in on their ideal audience, including job title, industry, company size, location, and more. This makes it possible to create highly targeted campaigns that reach the right people at the right time.
Finally, LinkedIn is a platform that is specifically designed for business networking and thought leadership. This means that users are primed and ready to engage with businesses in a professional context, making it easier to build relationships and generate leads.
Whether you're looking to establish yourself as a thought leader in your industry, expand your reach, or generate leads and drive revenue, LinkedIn is the best platform for B2B marketing.
Setting up a company page on LinkedIn is an important step in establishing your brand presence on the world's largest professional social network. A well-optimized company page can help you reach a larger audience, build brand credibility, and engage with potential customers and employees.
Here are some important things to consider when setting up your company page on LinkedIn:
The profile picture is one of the first things visitors see when they land on your company page. It's essential to choose a high-quality profile image or logothat accurately represents your brand. Ideally, your profile picture should be a square image with a minimum size of 300 x 300 pixels.
The banner image is a large image that appears at the top of your company page. It's an excellent opportunity to showcase your brand personality and visually communicate your message. Choose a banner image that aligns with your brand identity and is visually appealing. The recommended size for the banner image is 1584 x 396 pixels.
Your company description should be concise, informative, and engaging. Use this space to describe what your company does, what sets you apart from competitors, and what value you offer to customers. It's essential to include relevant keywords in your company description to help your page appear in relevant search results.
LinkedIn allows you to create showcase pages for specific products, services, or initiatives. This feature is a great way to highlight your offerings and engage with your target audience. Use showcase pages to share relevant content, showcase product features, and build a community around your offerings.
Now that your company page is set up, it's time to start getting active. Here are five tips and B2B marketing strategies that other successful companies are using on LinkedIn. Keep in mind that you don't need to implement all of them at once to be successful. Start with one and gradually add more as you go.
A robust content strategy is crucial for building engagement on your company page. Consider the type of content you want to share and how often you want to post. It's important to strike a balance between promoting your brand and sharing informative content that your followers will find valuable.
At Storykit, LinkedIn is our primary platform for B2B marketing, and our organic strategy has been a key component of our success. If you browse through our feed, you'll see that we post a diverse range of content, including articles, tips, case studies, introductions to our coworkers, stats, and more. While we occasionally vary the types of content we share, we primarily use video.
This is partly because we're a video software company that believes video should be used for everything, but also because video gets 5x more engagement on LinkedIn.
Our main strategy for success is posting frequently and posting a variety of content. Many companies are hesitant to share too much content and end up posting too little.
However, the lifespan of a post is short, and not everyone will see everything you post, so it's important to post frequently.
At Storykit we were able to double our followers from 5,000 to 10,000 in under 10 months by posting daily.
In B2B marketing, building relationships and establishing trust with potential clients is crucial. And one of the best ways to do this is through individual LinkedIn profiles.
People trust people, not faceless corporations or brands. When colleagues post on their individual LinkedIn profiles, they are putting a face and personality to the company they represent. This helps to humanize the brand and build trust with potential clients.
Individual LinkedIn profiles also allow colleagues to showcase their expertise, experience and thought leadership. By sharing valuable content and insights related to their industry or niche, they can position themselves and their company as a credible and trustworthy authority in the field.
In addition, LinkedIn's algorithm tends to favor individual profiles over company pages. When colleagues post on their individual profiles, their content is more likely to appear in the newsfeeds of their connections and followers. This can help to increase visibility and reach for the company's brand and message.
Refine Labs serves as an excellent example of a company that has successfully implemented this approach. Refine Labs is a B2B marketing agency that focuses on employee advocacy and LinkedIn as a core component of their marketing strategy. They believe that people buy from people, not companies.
By encouraging their colleagues to post on their individual profiles and engage with potential clients on the platform, they have been able to establish trust and credibility, increase visibility and reach, and generate more leads and revenue for their clients.
LinkedIn newsletters can be a powerful tool for B2B marketing, providing a unique advantage when it comes to building an email list. Unlike email lists built through other channels, LinkedIn newsletters allow you to easily invite all your followers or connections to subscribe, enabling you to build a relevant audience quickly. This means that companies can leverage their existing LinkedIn audience and share relevant content, not just on their feed, but also straight to their followers' inboxes.
In addition, because LinkedIn is a professional networking platform, individuals are more likely to opt-in to receive newsletters from companies they trust and respect in their industry. This makes it easier for companies to engage with their audience in a more personalized way, driving higher engagement rates and increasing brand loyalty.
After publishing each newsletter article, push, in-app, and email notifications are sent to all your subscribers to help drive views, which makes it easier to get your content in front of your target audience and increase your reach.
HubSpot is a great example of a company that is leveraging LinkedIn newsletters in a powerful way.
By sending tailored content to each segment of their target audience, they've been able to boost engagement and drive traffic to their blog, seeing a 16% increase in click-through rates and a 50% increase in blog traffic.
Paid advertising is essential for B2B companies to reach their target audience effectively. LinkedIn provides an excellent platform to run different types of ads, such as sponsored content, video ads, and more.
One of the unique advantages of LinkedIn advertising is its powerful targeting capabilities, which allow advertisers to narrow down their audience by company, job title, location, and more.
In fact, LinkedIn allows you to upload your own lists of contacts or target accounts, making it easier to reach decision-makers at the companies you want to do business with. This level of targeting ensures that your ads are seen by the right people, increasing the likelihood of conversion and ROI.
Paid advertising on LinkedIn is ideal for those who want to see immediate results and test different content formats to see what resonates with their target audience.
Here are the types of ads you can run on LinkedIn:
Adobe is a great example of a B2B company that has seen success with sponsored ads on LinkedIn. According to a LinkedIn Marketing Solutions blog post, Adobe ran a sponsored content campaign that featured its Creative Cloud product.
The campaign was targeted to people who followed Adobe, as well as those who had shown an interest in design, photography, and videography. The sponsored content was a short video that showcased some of the product's features, and it included a call-to-action to download a free trial of the software.
As a result of the campaign, Adobe saw a 50% lower cost-per-lead compared to previous campaigns, and they also saw a higher conversion rate. The sponsored content also received a high engagement rate, with many people commenting and sharing the video.
This is a great example of how targeted sponsored content on LinkedIn can be an effective way to reach a B2B audience and drive leads for a business.
Creating or joining LinkedIn groups can be an effective strategy for B2B marketing. LinkedIn groups provide a platform for like-minded professionals to share industry insights, exchange ideas and build relationships.
By creating or joining groups relevant to your industry, you can establish yourself or your company as a thought leader, connect with potential clients, and expand your network. It also allows you to engage with your target audience on a more personal level and share content that resonates with them.
Additionally, group members are often more receptive to messaging and outreach from other members, making it a great opportunity to generate leads and create business opportunities.
The Content Marketing Institute is a leading organization in the content marketing industry, providing education and resources to businesses looking to improve their content marketing strategies. One of the ways they have been able to attract new leads for their consulting business is through their LinkedIn Group, which has over 70,000 members.
The CMI LinkedIn Group serves as a platform for content marketing professionals to share their insights, ask questions, and connect with others in the industry. By actively participating in the group and providing valuable information, CMI is able to establish itself as a thought leader and build trust with potential clients.
Through the group, CMI is able to share their expertise and offer insights to members, which often leads to new business opportunities.
LinkedIn provides analytics tools to help you track your page's performance. Use these tools to monitor your impressions, follower count, engagement rate, and other metrics to identify what's working and what's not. Use this information to refine your content strategy and optimize your page for better engagement.
In the fast-paced world of B2B marketing, it's easy to get overwhelmed by the sheer number of strategies and tactics available to you. However, the key to success is not to try everything at once but to find the methods that work best for your specific niche and target audience.
By testing different approaches and analyzing your results, you can refine your marketing efforts and optimize your ROI.
Remember, there's no one-size-fits-all solution when it comes to B2B marketing. What works for one company may not work for another. The key is to stay open-minded, stay informed, and be willing to adapt your approach as needed. With the right mix of creativity, strategy, and persistence, you can achieve your B2B marketing goals and take your business to new heights.
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May 16, 2023
May 16, 2023
LinkedIn can be a true powerhouse for marketing your business to key stakeholders. It’s not just a tool for boasting about new hires.
Whether you’re talking to clients, potential employees or prospective investors, there’s a reason it’s open around your office – it grows networks, businesses and opportunities, and it’s consistently the most trusted social network in the world.
That’s why it’s so important for your company to get the most out of it's presence. In this article we'll share 9 key ways you can optimize your posting strategy and grow your audience on LinkedIn.
Yes: a LinkedIn business page is essential to your social media marketing strategy. Growing a network and building the human side of your business brings so much potential to catapult you forwards, whether you’re looking to ramp up hiring, market new product launches or grow your client base.
Having an interested, valuable audience is just as important as the content itself when growing your company's LinkedIn page. Putting a solid corporate content strategy in place is great, but nobody talks about the work that goes into building the audience in the first place - so we’ve broken down the 9 strongest ways to get there.
Hard truth: You’ll only be able to develop a deep understanding of your audience when you know what they resonate with. You need to test and learn. That’s one reason why companies like Monzo Bank perform so well – because they’re willing to be more risky, they know their audience so well and can talk to them directly on a more personal level.
If you're unsure where to begin, consider reaching out to your existing customers and asking for their preferences on the type of content they enjoy engaging with. This not only shows that you value their opinion but can also provide valuable insights for tailoring your content to better meet the needs and interests of your target audience.
When it comes to deciding what to post on LinkedIn, don't be boring! Think about what your audience actually wants to see and engage with. Maybe it's the latest industry buzz or some insider knowledge that only your company can share.
If you're a marketing company, why not dish on the hottest social media advertising trends? Or if you work in HR, share your tips for acing job interviews like a pro.
But hey, don't stop there! Keep things fresh and exciting by mixing up your content. Try out different types of posts, like blogs, industry insights, and product highlights. The more variety you offer, the more likely your followers are to gobble it up and share it with their own connections.
Checkout Storykit's LinkedIn feed for inspiration.
Choosing the right content format is often overlooked by companies, which can result in low engagement even with super-relevant topics.
If you really want to stand out, choose video as your primary format — videos outperform other content forms by 5x, whether that’s a collection of unignorable stats, a relatable “day in the life” video, or a rundown of events and news updates.
But here's the catch - don't forget about the text! Since LinkedIn is a silent platform, it's crucial to include text overlays to keep your viewers hooked.
And here's the cherry on top - creating videos doesn't have to be a headache. With Storykit, creating a video is as easy as writing your post. Simply type out your content and put it in our tool, and we'll generate a video in seconds based on your text.
Storykit makes it easy for anyone to create professional text-based videos for LinkedIn at scale. Here’s a list of the strongest templates to create content that delivers.
A great post that performs well should grab the audience’s attention, with a strong, bold introductory sentence. This will help your video stand out in a sea of content and encourage viewers to click play.
Additionally, consider encouraging viewers to engage with your content by asking questions or prompting discussion. This will not only increase engagement but also help you build relationships with your audience.
LinkedIn suggests your company will see the strongest results when posting at least weekly, but in our experience, one post a week is not enough to make any kind of splash.
We say to go further than that if you can and post daily, if not more than once a day. After all, how often do you scroll your timeline?
The life of a post is short and we guarantee that your audience does not see every post. Your goal should always be to stand out with relevant posts that target your audience in a crowded scroll.
Read about how Storykit doubled their following in 7 months by posting videos regularly.
Engagement is a two-way street, so if someone comments on your post or sends you a message, be sure to respond in a timely and professional manner. This will help you build relationships with your audience and show them that you value their input.
In fact, LinkedIn expert Richard van der Blom found that it is best to answer comments within 12 hours if you want to get the most out of the algorithm.
In addition, responding to comments and messages can also be a goldmine of information. You can learn a lot about your audience's thoughts and opinions, which can help you fine-tune your content and make it even more appealing to them. So, keep the conversation going and see where it takes you!
We’re going to let you in on a secret here: there’s a reason our employees post on LinkedIn so often – and it’s because people trust them more.
When your employees share your company messages in their own unique tone of voice, they’ll boost your reach to a highly relevant audience – and your brand will resonate more deeply.
You could even experiment with posting having senior employees create LinkedIn profiles that you control, to boost your company messaging.
Now that you know your videos can outperform other content by 5x, you can confidently sail ahead and start to boost your pest-performing organic content.
Investing a little money to reach prospects who would never otherwise have heard of you? Much better than shouting from your office window.
Last but not least, don't forget to give your video analytics some love! They can provide you with some juicy insights into what your audience likes and dislikes, helping you refine your strategy and create even better content.
Maybe you'll discover that your viewers prefer shorter videos or that they go wild for certain topics. Or maybe you'll find out that your audience is more active on LinkedIn during their morning coffee break. Keep an open mind and be willing to pivot your approach to maximize engagement and reach on LinkedIn.
With Storykit, creating a successful posting strategy on LinkedIn doesn’t have to be a drag. Use the above tips and build engaging videos that make your brand shine quickly and easily using tried and tested templates.
When your content creation is painless, you can truly get the most out of your LinkedIn profile.
May 15, 2023
May 15, 2023
Watch out LinkedIn marketers, social sellers are coming in.
If you're wondering how to actually get started with social selling on LinkedIn, you've come to the right place.
In this blog, we'll share practical tips, strategies, and actionable steps to help you navigate the world of social selling on LinkedIn like a pro. Get ready to unleash the potential of this powerful platform and start building valuable relationships that drive revenue.
Social selling is a sales technique where salespeople find potential customers and build relationships using social networks.
To succeed in social selling, both your company and you personally must have a strong presence on social media. Building meaningful connections requires earning trust by being a helpful source of knowledge and making prospects feel like they know you.
Without a visible online presence and personal information, you might as well just be cold calling.
In today's digital realm, social selling is key to captivating your audience. With almost everyone spending their time online, it's essential for businesses to stay current and connect with customers in the way they prefer.
According to LinkedIn, here are some of the results that leaders see from social selling:
Social selling is all about building relationships on social media by using social insights to relate with your prospects, have meaningful conversations and ultimately guide them through the buying process.
Daunted? Don’t be. Here’s how to get started.
To build trust and leave a memorable impression, it's crucial to lay a solid foundation for your personal brand.
Here are some key steps to consider:
If you're seeking inspiration, take a look at the profile of Jonna Ekman, the Marketing Director at Storykit.
When you're connecting with potential prospects, here's the deal: they're probably going to check out your company's profile right away. Ensuring that your company's products or services are presented with utmost clarity and leave a lasting impression is crucial. This might mostly be in the realm of marketing, but as a salesperson, you've got a role to play too!
Remember that you're part of a unified team, working towards shared goals. Even if refining the company's presentation isn't solely your job, don't be shy to jump in and lend a hand.
Collaborate with your teammates, share your insights, and offer help wherever you can. By working together, you'll level up how your company is perceived, leaving those prospects totally wowed and ready to engage.
Check out Salesforce’s LinkedIn profile for a little inspiration.
If you want people to trust you, it's not just about your company's social media presence—it's about you being active too. Don't be shy to share your opinions on your own feed and in relevant groups. Choose the topics that you want to talk about and stick to those
Take it up a notch by liking and commenting on other people's posts. This way, prospects can start getting to know you even before you reach out to them.
Tip: When it comes to building your personal brand, it's important to select topics that align with your expertise and are relevant to your industry. By focusing on these key areas, you can establish yourself as a credible authority and maintain consistency in your messaging.
To stay on track, jot down five core topics that resonate with your brand and refer to them whenever you find yourself veering off course. This simple practice will help you realign and ensure your content remains in line with your overall branding strategy.
One shining example of the power of consistency is Evan Shapiro. Evan has a laser focus on one thing: streaming news and trends. This allowed him to attract a consistent audience but has also helped him build a solid reputation as a go-to source for all things related to streaming.
To kickstart your posting game, here's a simple daily schedule to follow:
Keeping an eye on what your competitors are up to can actually be pretty helpful in shaping your own game plan. It's not about getting obsessed — just taking some time now and then to see what they're posting and who they're interacting with.
Now, don't go overboard with this, but setting aside a monthly check-in can be a smart move. It gives you the chance to gain some valuable insights and even find a little inspiration along the way. So, go ahead and peek into their world every once in a while. You might just discover something that sparks some new ideas for your own strategies.
When it comes to building connections on social media, let's keep it real and focus on creating long-lasting relationships. Skip the whole "pitching your product right off the bat" thing. Instead, concentrate on making a genuine connection and finding common ground with the awesome people you reach out to.
Here are some down-to-earth tips to reach out to your prospects:
For more tips on how to approach cold outbound messaging, check out this post by Robert Kaminski.
Now we’re going to share the secret to getting your content noticed because, hey, what's the point of posting valuable stuff if nobody sees it, right?
So, here's the deal: when it comes to LinkedIn, video is where it's at. Believe it or not, videos on LinkedIn get a whopping 5x more engagement than other types of posts. If you're feeling adventurous and go live, hold onto your hat because that engagement skyrockets to a mind-blowing 24x more.
But video isn't just about racking up the likes. It's also about storytelling, humanizing yourself, and letting people get to know the real you in a more personal way. Plus, it creates buzz and demand for your awesome products or services. Win-win!
Using video can also save you time when it comes to your content creation. Grab some text for your latest blog article or a sentence from your website and just paste it into Storykit. Then you have a video. It’s that simple.
Here are some content ideas and video templates that'll take your social selling game to the next level:
Got a killer blog? Perfect! Use those helpful insights and turn them into engaging videos. Don't have a blog? No worries! The internet is bursting with great resources. Just grab some interesting paragraphs, credit your sources, and boom! You've got yourself a shareable video using the ‘Main Takeaways’ template.
You've got a sales deck or a website, right? Well, that's a goldmine of talking points to make your product shine. Copy that text and paste it into the ‘Grow Your Differences’ template to create an attention-grabbing video.
Stay on top of the latest happenings in your field and share the juiciest stats and insights using the ‘Trend Focus’ template. It keeps your audience informed and positions you as the go-to source for industry updates.
Remember, it's not all about what you're selling. People love people, so let your human side shine! Post about your good days, bad days, or anything you think might be valuable with the ‘Basic Facts’ template. Building relationships means delivering content that resonates with people.
When it comes to social selling, don’t sweat it if you're not seeing immediate success. It's easy to get caught up in social selling metrics and feel discouraged if your posts don't get a ton of likes or your messages don't always get a response. But here's the thing: success in social selling is all about consistency and persistence.
Instead of obsessing over every single engagement or lack thereof, focus on building relationships and providing value to your audience. Be patient and keep showing up. It takes time to gain traction and establish trust with your prospects.
Don't believe us. Read Nick Broekema's experience here. It took him one year of posting regularly on LinkedIn before he started seeing results.
Now, if you're itching to gauge your progress and leverage some insights, LinkedIn has a handy tool that gives you a Social Selling Index (SSI) score. It's basically a way to measure how well you and your team are doing compared to the industry benchmark and can be a helpful indicator of your social selling efforts.
Follow this guide to kick-start your social selling strategy, stay consistent in your efforts, and remember that success will come with time and dedication. You've got this!
May 10, 2023
May 10, 2023
Join our upcoming webinar: Turn your reports into marketing fuel with smart distribution
With this LinkedIn video specs cheatsheet, you can save valuable time by quickly referencing the best-performing video formats recommended for LinkedIn.
LinkedIn allows flexibility in video formats, but we will guide you through the dimensions that deliver exceptional performance and engagement to truly boost your LinkedIn marketing.
When it comes to native LinkedIn videos (organic posts) and sponsored content videos (ads) you should stick to using 1:1 aspect ratio (1080 x 1080 pixels) or 4:5 aspect ratio (1080 x 1350 pixels). Here is why.
Our Community Manager, Heidi Bordal, shares her valuable insight: “When it comes to LinkedIn, the 1:1 aspect ratio is the perfect choice because it effortlessly adapts to both mobile and desktop environments.”
According to our Performance Marketing Manager, Sofia Eriksson, “I always use 1:1 or 4:5 aspect ratios for ads. Since many users browse LinkedIn on their phones, these formats are better because they occupy more screen space and grab more attention compared to the wider 16:9 ratio.”
Nailing the right dimensions is important, but it's just the beginning. To truly stand out, you need captivating videos, and lots of them! Enter Storykit, your secret weapon for creating amazing on-brand videos at scale.
With Storykit by your side, you can unleash your creativity and effortlessly produce a multitude of awesome videos that'll leave a lasting impact.
In this webinar, we’ll uncover how to transform your static reports into dynamic marketing assets that *actually get seen, *using smarter strategies and the power of video to expand reach and drive engagement.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
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