So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
December 26, 2023
December 26, 2023
What is video content marketing?
Why is it so effective?
What do you need to succeed?
By the end of this article, you'll be fully equipped to leverage video content marketing to its fullest potential.
Have you ever heard of content marketing? Video content marketing is a strategic approach within content marketing that uses videos to deliver valuable information to your audience. The goal is to generate interest in your products or services and eventually turn viewers into customers.
This method focuses on educating and providing valuable content, rather than pushing immediate sales, to build trust. Once your audience finds value in your videos and trusts your brand, converting them into customers becomes easier.
Why choose video content marketing over other formats? Simply put, consumers prefer video. In fact, 89% of consumers say they want to see more videos from brands.
But if that's not enough to convince you, here are a few more reasons to incorporate video into your content marketing strategy:
Video content is inherently engaging. It combines visuals, sound, and storytelling to create a multi-sensory experience that grabs attention more effectively than static images or text. In a digital landscape cluttered with content, videos stand out by offering an immersive experience that conveys complex messages in an easily digestible format.
Studies have shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. This remarkable retention rate underscores the power of video content in making lasting impressions on the audience, making it an invaluable tool in any marketing strategy.
Video content performs exceptionally well on social media platforms where dynamic visuals and storytelling resonate strongly with users. For example, video achieves 5x better engagement on LinkedIn and 10x better cost-per-engagement on Twitter compared to other content types. This increased performance translates to broader reach and more interaction with your brand.
Video content not only captivates the audience but also significantly boosts a website's SEO. Search engines like Google prioritize websites with video content, as it's considered high-quality content that enhances user experience. Embedding videos in your website can lead to higher search rankings, increased traffic, and ultimately, greater visibility for your brand.
Just because you're ready to embark on your video content strategy doesn't mean your existing content is obsolete. In fact, if you've previously engaged in content marketing through ebooks, blogs, and other written formats, transitioning to video content marketing will be a seamless process. You'll simply be distributing the same valuable content in a different format.
Here are two simple steps to create a results-driven video content strategy by repurposing the written content you already have.
When setting goals for video content marketing, focus on the value you want to provide to your audience. Identify who your audience is and consider the topics that can educate and benefit them. For example, as a video software company, one of our target audiences is marketers.
To help them succeed in their daily jobs without directly pitching our software, we can offer valuable content such as:
By providing advice on these topics, we help our audience succeed in their roles while building trust and authority, without solely focusing on our solution.
Creating videos that educate your audience on your goal becomes much easier when you have existing content.
For example, if you have an SEO-optimized article like Boost your LinkedIn B2B marketing: 5 proven strategies or specific articles such as How to create and manage a LinkedIn newsletter, you already have a foundation to work from. You don’t need to brainstorm new topics; simply transform your existing content into videos.
Take the text directly from your articles, put it in a text-to-video AI tool, and transform it into video format, making the process efficient and straightforward. This approach not only saves time but also ensures consistency in your messaging.
Further reading: Steal this hack to turn your articles into videos that get 5x the reach
Creating compelling video content starts with understanding the different types of videos you can produce, each serving a unique purpose in your marketing strategy:
Break down complex products or services into simple, engaging narratives that highlight the value proposition and how it solves a specific problem.
Share your brand's mission, vision, and values through storytelling, connecting emotionally with your audience and building brand loyalty.
Showcase the features and benefits of your products, giving potential customers a clear understanding of how they work and the value they offer.
Feature satisfied customers or success stories to build trust and credibility with prospective clients through social proof.
Provide valuable information or teach new skills related to your industry, establishing your brand as a thought leader and go-to resource.
Live streams and webinars: Engage with your audience in real-time, offering a behind-the-scenes look at your business, Q&A sessions, or live product launches to foster a sense of community and immediacy.
Diversifying your video content not only keeps your audience engaged but also caters to different preferences and stages in the customer journey, enhancing the overall effectiveness of your video content marketing strategy.
Video content marketing doesn’t have to be complicated. Here are three best practices to get you set up for success:
To make an impact, you need to post frequently. Everyone won’t see everything you post, so consistency and quantity are key. Experiment with different formats, styles, and messages to see what resonates best with your audience.
Focus on a single topic and target audience per video. This keeps your content clear, concise, and easy for viewers to digest. Attempting to cover multiple subjects in one video can dilute your message and confuse your audience. Remember, the golden rule is 1 subject + 1 target audience = 1 video. This ensures clarity and a focused message.
You won’t capture and hold an audience with just one video. Develop a content schedule and commit to a regular posting regularly. Consistent delivery builds anticipation, loyalty, and trust among your viewers. Over time, this consistency will help you establish a stronger brand presence.
→ Ready to get started with effortless video creation. Why not try Storykit for free? With Storykit, you can transform your text into engaging videos in just a few clicks. Our easy-to-use platform ensures that every video is professional-grade and on brand, even if you have no prior editing experience. Start Storykiting your content today and watch your marketing efforts soar.
In conclusion, video content marketing represents a dynamic and effective strategy for businesses looking to enhance their digital presence and connect with their audience on a deeper level.
By leveraging the power of video across websites and social media platforms, businesses can create compelling content that not only captivates but also converts, cementing video's role at the heart of digital marketing strategies.
December 20, 2023
December 20, 2023
Effective onboarding is crucial for organizations to ensure seamless integration of new employees, boost productivity, and enhance employee satisfaction. By implementing well-structured onboarding programs, companies can set the stage for long-term success and create a positive first impression.
In this article, we present 12 onboarding best practices that can help organizations streamline the onboarding process and foster a welcoming environment for new hires.
Onboarding is critical to the long-term success of your business. By providing new employees with a comprehensive introduction to their role and the company culture, they will feel more comfortable and ready to contribute. Effective onboarding can also help with retention and employee satisfaction, boosting productivity and engagement.
Studies have shown that new employees who have a positive onboarding experience are more likely to stay with their company long-term. Effective onboarding is a way to not only impress your new hire but also make them feel appreciated and valued from the start.
Retention is important for any business because it can be costly to replace employees.
When an employee leaves, you must invest time and money into finding and training a replacement. In addition, high turnover rates can lead to a decrease in morale among the remaining employees, which can negatively impact productivity and engagement.
Employee satisfaction is also crucial for a successful business. Happy employees are more likely to be productive, engaged, and motivated to contribute to the company's success. Effective onboarding can help set the tone for a positive work environment and foster a sense of belonging among new employees.
A quality onboarding process will help new employees become familiar with their job responsibilities and goals.
This familiarity leads to faster ramp-up times and therefore higher productivity. In addition, effective onboarding can help new hires understand how their role fits into the larger picture of the company's goals and objectives. This understanding can help employees feel more engaged and motivated to contribute to the company's success.
Employee engagement is important because it can lead to better job performance and higher job satisfaction. Engaged employees are more likely to go above and beyond their job responsibilities, take initiative, and contribute innovative ideas.
This can lead to increased productivity, improved customer satisfaction, and ultimately, increased revenue for the business.
Overall, effective onboarding is a crucial component of any successful business. By investing in a comprehensive and positive onboarding experience, you can help new employees feel valued, engaged, and ready to contribute to the company's success.
Engage new hires before their official start date by providing essential information, such as company policies, handbooks, and paperwork. Introduce them to key team members, assign a buddy, and offer access to relevant resources. This prepares new employees and creates a sense of belonging even before they step foot in the office.
Tip: To actually make boring information stick, turn it into video and start sending it out early. You can do this by copying and pasting your text into Storykit.
→ Ready to create engaging onboarding content? Storykit's text-to-video AI is free to start using now.
Create a well-defined onboarding roadmap that outlines the activities, milestones, and timelines for the integration process. This plan should cover orientation, training, job-specific tasks, and key touch points with HR and team members. A clear structure ensures consistency and helps new employees navigate their roles with confidence.
Conduct a comprehensive orientation session to familiarize new hires with the company's mission, values, culture, and expectations. Introduce them to the organizational structure, company history, and strategic goals. This overview sets the foundation for a shared understanding of the company's vision.
Pair new employees with an experienced colleague who can serve as a mentor and guide during the onboarding process. The buddy can offer support, answer questions, and provide insights into the company's culture, norms, and day-to-day operations. This personal connection helps new hires feel welcomed and integrated.
Design customized training programs that cater to the specific needs of each new employee. Identify their skill gaps and provide targeted training to bridge those gaps effectively. A personalized approach ensures that new hires gain the necessary knowledge and skills to excel in their roles.
Simplify paperwork and administrative tasks by adopting digital solutions and providing clear instructions. Automating processes such as document signing, employee data collection, and benefit enrolment reduces administrative burden, allowing new hires to focus on their core responsibilities.
Facilitate opportunities for new hires to connect with their colleagues and build relationships. Organize team-building activities, lunch outings, or virtual social events to foster camaraderie and collaboration. Strong interpersonal connections positively impact job satisfaction and employee engagement.
Communicate performance expectations and define clear goals for new employees. Align their objectives with the overall organizational objectives and provide regular feedback to guide their progress. Setting realistic expectations and milestones helps new hires understand their responsibilities and motivates them to achieve success.
Promote a culture of learning by offering ongoing professional development opportunities. Provide access to online courses, workshops, or mentorship programs that enable new hires to expand their knowledge and enhance their skills. Encouraging continuous learning shows commitment to employee growth and development.
Establish open channels of communication for new hires to voice their concerns, ask questions, and provide feedback. Regular check-ins with managers or HR representatives enable timely resolution of any issues and ensure that new employees feel heard and supported.
Acknowledge and celebrate the milestones and achievements of new hires during their onboarding journey. Recognize their progress, completion of training, or successful integration into the team. Celebrations reinforce positive experiences and make new employees feel valued.
Continuously evaluate the effectiveness of your onboarding program to identify areas for improvement. Seek feedback from new hires regarding their onboarding experience, and gather input from managers and team members as well. Use this feedback to make adjustments, streamline processes, and enhance the overall onboarding experience.
Check out Employee onboarding videos: 20 examples, tips & templates, to learn how you can enhance your onboarding processes with video.
Implementing these 12 onboarding best practices will help organizations create a welcoming and supportive environment for new hires. A well-structured onboarding process not only ensures a smooth integration but also sets the foundation for long-term success and employee engagement.
By investing time and effort into developing a comprehensive onboarding program, organizations can nurture talent, boost productivity, and ultimately drive their overall business success.
December 12, 2023
December 12, 2023
A well-defined employer brand not only enhances your company's reputation but also communicates your unique culture, values, and employee experience. In this comprehensive guide, we will take you through five essential steps to create an effective employer branding strategy that will help you attract, engage, and retain top talent.
To build a strong employer brand, you must first define your Employer Value Proposition (EVP). This is the unique set of benefits and rewards that employees receive in exchange for their skills, capabilities, and contributions to the organization. Start by identifying your organization's core values, mission, and culture.
Consider what sets you apart from competitors and what makes your company an attractive place to work. Use this information to craft a compelling EVP that reflects your company's identity and resonates with your target audience.
To effectively communicate your employer brand, it's crucial to understand your target audience. Research and analyze the demographics, preferences, and motivations of the talent you want to attract. Identify their needs, aspirations, and the channels they use to search for job opportunities.
This information will help you tailor your messaging and select the most appropriate platforms to reach and engage with your ideal candidates.
Creating compelling content is key to showcasing your employer brand and attracting top talent. Develop a range of content formats, including blog posts, videos, employee testimonials, and social media campaigns, that highlight your company's culture, values, and employee experiences.
Share stories that provide a glimpse into your workplace, showcase career development opportunities, and highlight employee benefits. Remember to be authentic and transparent to build trust with potential candidates.
In today's digital age, leveraging online platforms is vital for effective employer branding. Establish a strong online presence on platforms such as your company website, professional networking sites (like LinkedIn), and social media channels.
Optimize your content for search engines using relevant keywords and ensure consistency in messaging and visual branding across all platforms. Engage with your audience through regular updates, respond to comments and inquiries, and actively participate in industry-related discussions.
An employer branding strategy is an ongoing process that requires continuous monitoring and measurement. Set key performance indicators (KPIs) to track the success of your employer branding initiatives. Monitor metrics such as website traffic, engagement levels, application rates, and employee retention rates.
Analyze the data to gain insights into what is working and what needs improvement. Use these insights to refine your strategy, adapt to market trends, and continuously enhance your employer brand.
Developing a strong employer branding strategy is a valuable investment that can significantly impact your ability to attract and retain top talent. By following these five essential steps, you can create a compelling employer brand that resonates with your target audience, communicates your unique value proposition, and positions your organization as an employer of choice.
Remember, employer branding is an ongoing process, so regularly evaluate and adapt your strategy to stay ahead in the competitive talent landscape. Start crafting your employer brand today and unlock the potential to attract the best talent for your organization's continued success.
December 12, 2023
December 12, 2023
In this article, we'll unlock the secrets to creating irresistible job posts on Facebook using the mighty force of video. Get ready to revolutionize your candidate search and capture the attention of top-tier talent like never before.
Before February 22, 2023, businesses enjoyed the benefit of posting jobs on Facebook for free. These postings would appear in the jobs tab on your company profile and be displayed on your feed like any other regular post. In addition, applicants had the convenience of applying directly through Facebook, while employers could easily review the submitted applications.
However, to truly maximize the visibility of these job postings, businesses still had the option to pay for boosting the post. It's important to note that Facebook alone couldn't guarantee a flood of applicants; the key was to craft an enticing job advertisement that would captivate potential candidates.
While hosting jobs on Facebook is no longer available, the platform remains an excellent avenue to showcase open positions and attract the right individuals.
In the following sections, we will guide you on how to achieve this effectively. Continue reading to discover our valuable insights.
Ready to make a splash and grab the right candidate's attention? Video is the undisputed champion when it comes to capturing people's interest, and that includes job openings too.
Believe it or not, a staggering 1.25 billion people visit to Facebook every month just to watch videos. So why not harness the power of video to showcase your job opportunities?
Here we will show you how you can create an effective job ad video in Storykit, post it on Facebook, and bring the applicants flooding in.
If you’ve never created a video before, then don’t worry. This is for you.
Do you have your job description available? Good. Here is what you have to do.
Here is an example of a job ad made in Storykit:
→ Want to try it for yourself? Storykit's text-to-video AI is free to start using now.
Here are quick steps to help you post your video on your company's Facebook profile:
If you really want to bring attention to your video then pin it on your company page so that it is the first thing that a visitor sees when they land there. Here’s how:
If you want to get more eyes on your job post, then you need to unleash the power of boosting. You want to make sure the right people are seeing your job post. Boosting a post can significantly increase its reach and visibility, ensuring that your job openings reach a wider audience of talented individuals. Here's a step-by-step guide on how to boost a post on Facebook:
By following this comprehensive guide, you are now equipped with the knowledge and strategies to attract the ideal candidates on Facebook with ease. Utilizing video content and boosting your job posts will give you a significant advantage in capturing the attention of potential hires and standing out from the crowd.
However, it doesn't stop there. To maintain a strong presence on Facebook, it's crucial to stay actively engaged with your audience. Regularly share compelling employer branding content that showcases your company's unique culture, values, and perks. Let future employees see why joining your organization is an opportunity they shouldn't miss.
Remember, building a strong employer brand and fostering a vibrant online community takes time and effort. Consistency is key. Interact with your followers, respond to comments and messages promptly, and keep the conversation going. By nurturing these connections, you'll foster a positive image and build trust with prospective candidates.
December 12, 2023
December 12, 2023
By effectively posting a job on LinkedIn and promoting it strategically, you can attract qualified professionals who align with your company's vision.
In this article, we will guide you through the steps to post a job on LinkedIn and share valuable insights on successfully promoting it for maximum visibility and engagement.
1. Log in to LinkedIn: Sign into your LinkedIn account associated with your company.
2. Access the "Jobs" section: Navigate to the "Jobs" icon at the top of your LinkedIn homepage.
3. Click "Post a Job": You'll find an option to post a new job. Click on this to start the process.
4. Enter job details: Fill in the job title, company (ensure you select your company profile so the job appears there), location, and other relevant details about the position.
5. Add job description: Provide a comprehensive job description including responsibilities, qualifications, and any additional information candidates should know.
6. Specify "How to Apply": Choose whether applicants should apply via LinkedIn or through an external website. If you choose LinkedIn, applications will be directed to your LinkedIn inbox.
7. Set Applicant Questions: LinkedIn allows you to add screening questions to help identify the most qualified candidates.
8. Review Job Posting: Before posting, review all details to ensure accuracy and completeness.
9. Choose a payment plan: LinkedIn offers various options for job postings, including pay-per-click. Select the plan that best fits your needs.
10. Post the Job: Once everything is set, post your job. It will now be visible on your company profile under the "Jobs" section, as well as in LinkedIn's job search.
Getting your job description up is just the beginning; now it's time to promote it effectively to reach a wider audience. Here are some proven strategies:
In today's digital age, video content has become a dominant force in capturing audience attention. In fact, LinkedIn says that video gets 5x more engagement than text posts. So if you really want to bring attention to your open positions then promoting them via video is one of the strongest things you can do.
And today with advanced video software like Storykit, you can create a video from your job post just by coping and pasting the text.
→Give it a try. Storykit's text-to-video AI is free to start using now.
Here is an example of a 15.20 second job ad:
Upload the video directly to your LinkedIn company page and share it with your followers with a link to a job ad in the captions. Encourage your employees to like, comment, and share the video within their networks. Videos have a higher likelihood of being shared, thus increasing the organic reach of your job post.
Join relevant LinkedIn groups related to your industry or specific job functions and share your job post within these communities. However, make sure to follow group guidelines and avoid spamming.
LinkedIn offers targeted advertising solutions that allow you to promote your job post to a specific audience based on demographics, job titles, or industries. Utilize sponsored job ads to reach a broader pool of candidates and increase the visibility of your job posting.
Actively engage with candidates who show interest in your job post. Respond to their inquiries, provide additional information, and maintain open lines of communication to build a positive candidate experience.
Posting a job on LinkedIn and effectively promoting it is a powerful strategy to attract the right candidates for your organization. By following the steps outlined in this article, you can create an eye-catching job post, leverage LinkedIn's features, and employ smart promotion tactics.
Remember to continually evaluate and optimize your approach based on performance data. With LinkedIn's vast network of professionals at your fingertips, you're well on your way to connecting with top talent and building a winning team.
December 6, 2023
December 6, 2023
In a world where written articles and blogs continue to cater to those in search of in-depth knowledge, social media has crowned video content as its undisputed ruler. The prospect of creating distinct content for both realms may seem like a time-consuming endeavor. So, what's the solution? It's simple: transform your blogs into engaging videos.
This way, you can disseminate a wealth of information across multiple platforms in less time, making it a content creator's dream come true. Keep reading, and we'll unveil:
Okay, so you want to turn your blog into videos but are not sure where to start. Here are some ideas of videos that we made out of our blog post: Steal this hack to turn your articles into videos that get 5x the reach.
Start strong with a teaser video created by using your article's headline. It's your click-through magnet, enticing viewers to read more.
Break down your article's main takeaways one by one using clear headings. This video emphasizes essential points, making a lasting impact on social media.
Deliver essential details in a digestible format with a summary video. Great to include in your article as well as on social to give your viewers a quick overview.
Turn your article's lists into engaging listicle videos. Perfect for social media, these actionable videos boost engagement and resonate with your audience.
Provide crystal-clear explanations with a how-to video on creating videos from your blog content. Share it to spark interest and problem-solving thoughts.
Ready to create multiple unique videos from a single post? The easiest way to turn blogs to videos is Storykit AI.
In addition, you can:
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
