So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
April 4, 2025
April 4, 2025
With so much competition for media attention, simply sending out a press release won’t guarantee results.
A study by Propel PRM analyzed over 1 million PR pitches and found that only 8% secured media coverage. Out of 726,000 emails, only 29% were opened, and a mere 3% received a response.
Clearly, relying solely on traditional press release distribution isn’t enough.
That’s why you need to transform it into a social media press release to reach a wider audience and drive engagement.
In this article, we’ll break down what a social media press release is and share five creative press release video post ideas that can dramatically increase visibility, engagement, and shares.
So, what is a social media press release and how does it differ from a traditional press release?
While a standard press release is primarily designed for journalists and media outlets, a social media press release is built for digital engagement and social sharing.
A social media press release:
Think of your press release as the foundation. Once published, you can adapt and distribute it on social media to reach a wider audience.
Here’s how it works with real examples:
We recently published a press release via Cision. But to reach a broader audience, we transformed it into a bunch of short, engaging videos to share on social media—optimised for sharing and interaction.
Traditional press release – Published on PR Newswire.
Social media press release – One example of the many videos we created based on the press release, designed to maximise engagement and shareability on LinkedIn.
Prowly regularly posts press releases in their online newsroom, but they also adapt them into attention-grabbing social media content designed to spark conversations and shares.
Traditional press release – Published in Prowly’s online newsroom.
Social media press release – An X post sharing the newest report on PR trends for 2024.
By making these small adaptations, your press release evolves into a social media press release, helping you reach a much larger audience and boost engagement.
A single press release has the potential to fuel multiple social media posts, each tailored for different platforms and audiences.
By highlighting different perspectives, you can make the content more engaging and relevant.
Some posts can summarise key points for quick, no-click consumption, while others can act as teasers, encouraging click-throughs.
Since not everyone sees every post, creating multiple gives your press release a better chance at reaching more people.
The easiest and most effective way to create diverse posts? Video. It allows you to quickly generate engaging content that drives the best results.
To help you maximise your press release’s impact, here are five creative social media press release video post ideas you can use to turn your announcement into high-impact, shareable stories.
(These videos are created using Storykit—simply copy and paste your press release, and out come seven engaging videos!)
Turn dense press releases into quick, impactful videos that highlight the key message.
Let a powerful quote tell the story! This format highlights a key message straight from the source.
Grab attention instantly with a powerful quote that piques curiosity.
A quick, straight-to-the-point breakdown of the key news.
Summarise the key news while adding credibility with a powerful quote.
→ Further reading: Why you should turn every press release into a video (and how to do it in one click)
Creating a social media press release doesn’t have to be time-consuming or complex.
With the right tools, you can easily automate your press release distribution and turn your traditional content into shareable, high-impact videos that drive engagement.
Try Storykit free and start turning your press releases into video to give them the attention they deserve.
April 2, 2025
April 2, 2025
Thought leadership is key in social media branding, setting your company up as the go-to for insights and expertise. But, traditional video interviews, webinars and podcasts can be intimidating for speakers and a pain to edit for social media.
We're bringing in a simpler, easier method: silent interviews. By using strong quotes, static images, and background footage, you can craft impactful thought leadership content that connects with your audience and lifts your brand.
Thought leadership is more than expertise; it's about shaping perceptions and building trust. On platforms like LinkedIn, where insights are exchanged daily, being a familiar, reliable source elevates your presence.
If you look at the feeds of companies like Chili Piper and Refine Labs, for example, you can see various individuals from their teams sharing expertise about their niche, helping to build their brand's reputation.
This approach not only positions you as an authority but also strengthens connections within your network, making thought leadership an indispensable component of personal and brand development.
The types of thought leadership videos often seen on social media include repurposed clips from podcasts and webinars, as well as professionals speaking directly to the camera. While these methods are great and highly effective, selecting and editing the footage you want to use, and adding subtitles and transitions, all require skill and time
In addition, not everyone is comfortable being filmed, which can make gathering content a challenge. Even if someone has valuable insights to share, the process of filming them can be stressful for both parties.
However, the thing is, these methods aren't the only effective ways to share knowledge and portray your company or team members as thought leaders.
Why?
Because a large percentage of videos on social media are watched without sound anyways.
So, what you really need is just the text. Remember, the main goal of thought leadership is to disseminate knowledge. And we're going to show you an alternative and equally effective way to do that through silent text-based video.
At Storykit, we've coined the term “silent interviews” because it's one of our favorite methods to showcase thought leadership.
Ever heard someone say something brilliant, like your CEO sharing profound insights, but they're hesitant to be filmed or speak on social media? Silent interviews can solve this dilemma.
Or do you have a webinar that you did with a lot of great insights but don’t have time to add subtitles and edit the best clips? Silent interviews can solve this dilemma.
Here are all of the ways you can promote your thought leadership with silent interviews:
1. Quote only: When you have someone who's shared something profound but you lack a picture or footage of them, you can still make their words stand out. Simply display their quote on your brand's color. This straightforward approach ensures that their message shines through even without visual elements.
2. Quote and stock imagery: If you're looking to enhance your video with visuals but lack original footage, stock images can be a valuable resource. Incorporating relevant stock imagery can help illustrate the story being told, adding depth and context to your thought leadership content.
3. Quote and a real image: Let's say you've conducted an insightful interview, but unfortunately, it wasn't filmed. Don't worry; you can still leverage the valuable insights shared and show off the person who said them. This method not only makes the content visually engaging but also ensures that the essence of the interview is effectively conveyed to your audience.
4. Quote, a real image, and stock imagery: In scenarios where you lack filmed footage but still want to create visually compelling content, combining an image with stock footage can be highly effective. For example, consider one of our case interview videos below, where we seamlessly blend an image of the interviewee with relevant stock footage. This approach not only enhances the storytelling but also maintains viewer engagement throughout the video.
5. Quote with separately filmed footage: Sometimes, the most authentic moments aren’t captured on camera. If you have a great quote you want to share, just recreate the moment in a fun way. For instance, in the video below we filmed our CEO having a casual discussion about poetry but overlaid an insightful quote that he said. This method captures the authenticity but also emphasizes the depth of their expertise.
6. Quote with the filmed footage: When you have someone speaking on camera, aligning text with the moment can sometimes be challenging. However, there's a simple solution: place the footage in the background and overlay insightful text over the top. Then when the text doesn't perfectly sync with the audio, it doesn’t matter. Take a look at this clip from one of our webinars as an example.
7. Quote, the filmed footage and stock imagery: The final way to get your story across is use a quote with the filmed footage and add in some stock imagery to help tell the story. Here is an example from a podcast our Communications Director, Jonna Ekman was on showcasing all three.
With innovative techniques like silent interviews and creative use of text and visuals, anyone can effectively engage their audience and establish themselves as a trusted authority in their field. Start experimenting with these methods and start making a lasting impact in the digital landscape, fostering connections and inspiring meaningful conversations.
March 19, 2025
March 19, 2025
Join our upcoming webinar: Transform your research to scroll-stopping videos
In this article, we’re sharing simple yet effective hacks to help you create videos that truly resonate. Plus, we’ll show you real “before” and “after” examples so you can see the difference for yourself.
Explore our webinar, 'Video hacks that drive performance', featured below. It delves into the article's key points and guides you through the process of making case study videos.
One of the biggest mistakes I see in video creation (or any kind of content creation) is trying to do too much at once—too many messages, too many audiences, too many goals.
And the result? A muddled message with less impact.
Here’s a simple rule we swear by, 'the rule of 1':
1 subject + 1 target audience = 1 effective video.
The old way of thinking about video—when you only made one every six months—meant cramming everything into a single piece. You needed an interview, product information, and multiple angles because you wouldn’t get another chance for a while.
But we don’t have to do that anymore. With today’s fast-paced content creation, we can be more agile, making videos that are sharp, focused, and to the point.
Take Storykit, for example. Our customers use it in so many different ways—marketers use it for sharing content, HR teams use it for recruitment, and PR teams use it to promote press releases. But that doesn’t mean we should address all of these audiences in the same video.
INSTEAD of doing this: One video directed at multiple audiences with multiple solutions.
DO this: One video aimed at one audience with one solution.
When it comes to video creation, it's easy to fall down the rabbit hole of aesthetic details—spending countless hours selecting the perfect visual elements such as assets, colors, and transitions.
Although that might be fun, these elements will only add extra value if you already have an impactful script.
Fredrik Strömberg, CPO and Founder at Storykit, says:
“Start with the script first, the assets second, and the styling last. It’s the same as when you work with a more traditional media production – the text comes first, then the pictures and then you finish with the layout. I believe that’s important because the way you phrase your script will dictate which images you’re going to use and how you should work with them. Especially if you’re using stock photos. The text on the slide should dictate how you adapt your asset.”
Here are some tips for delivering scripts that will keep your audience hooked until the very end:
INSTEAD of doing this: Opening with the title of your report, blog, etc....
DO this: Open with something that commands attention – a startling fact, an inspirational quote, or a relatable problem. The most important information should go first.
INSTEAD of doing this: Making the text really long and heavy on each slide...
DO this: Spread it out and simplify your messages as much as possible on each slide.
Over-complication leads to disengagement. Keep your message clear and your language simple. Heidi Bordal, Community Manager at Storykit says, “Don’t be scared to knock off 70% of the words. Also, not everything has to be a complete sentence in a video. Maybe using fewer words is the best way to get your message across.”
INSTEAD of doing this: Using passive voice...
DO this: Use the active voice to create a dynamic pace and maintain a positive tone to inspire action.
INSTEAD of doing this: Having a broad CTA with no clear next steps...
DO this: Guide your viewers to the next step and make your call to action impossible to ignore.
Further reading: 22 ways to repurpose your existing content for social media with video
Once your script is finalised, it’s time to enhance it with the right visual elements. This includes background assets, transitions, gradients, and more.
Here’s how to make sure your visuals complement your message without overpowering it:
INSTEAD of doing this: Using "literal" assets that match what you're saying in your script...
DO this: Choose visuals that support and enhance the story you’re telling. They don’t need to be a literal translation of what you’re saying. They should be consistent with the tone and message of your script.
INSTEAD of doing this: Using designs with colors that don't match your branding...
DO this: Add duotone to your slides to make them align with your brand identity and make your brand more recognisable.
INSTEAD of doing this: Piecing together a lot of different background assets to tell your story...
DO this: Use one or two and drag them across storyboards to create a smooth flow of information.
In conclusion, driving results with better video content is an art that blends strategic planning with creative execution. Set clear goals, edit scripts so they speak directly to your audience, and craft stories that engage and inspire.
Remember, each video should serve as a standalone narrative, and your commitment to consistent posting will build the path to brand growth. As you refine your video strategy with these content hacks, your videos won't just capture attention; they'll drive action and deliver results.
March 10, 2025
March 10, 2025
Join our upcoming webinar: Transform your research to scroll-stopping videos
Your social feed is filled with people at all different stages of the marketing funnel. If you want to be successful, you need to reach each one where they are.
In this article, we’ll break down what the social media marketing funnel is, why it's important, and how to create the best video content for each stage of the funnel—so you can make sure your feed is hitting every audience at the right time.
A social media marketing funnel is a step-by-step framework that moves potential customers from brand discovery to becoming leads, customers, and ultimately loyal advocates.
Each stage of the funnel serves a specific purpose in moving your audience closer to conversion.
Here’s a breakdown of the key stages:
Each of these stages plays a crucial role in turning a casual scroller into a long-term customer.
Let's be honest. When people scroll on social media, they want to stay on social media.
That’s why it’s so important to make sure there’s something for everyone on your feed at all times—hitting every stage of the funnel.
A common mistake many businesses make is focusing too much on conversion-driven content, leaving gaps in their overall strategy.
This is where the 95-5 rule comes in: research shows that 95% of your potential buyers aren’t ready to make a purchase today.
Therefore, 95% of your content should focus on building brand awareness and engaging your audience. Only a small portion should be conversion-focused, aimed at the 5% who are ready to buy.
If you focus too much on conversions, you risk pushing too hard, too fast—without giving your audience the chance to understand, trust, or even consider your product.
To avoid this mistake, ask yourself:
Remember, posting a lot is great, but it’s important to ensure your videos span all stages of the funnel. Focus strongly on building awareness and trust at the top, so by the time you focus on conversions, your audience is already primed and ready to take action.
Video is the most powerful type of content on social media, and it's essential for every stage of the funnel.
Here’s what marketers have found from using video:
Incorporating video into your marketing funnel gives you a major advantage, making it easier to capture attention, build trust, and drive conversions.
Here are some video ideas to help you engage your audience at each stage.
At this stage, your goal is to introduce your brand and provide value—without immediately selling. A great way to do this is by repurposing blog content into engaging, shareable videos.
Example:
We took this article—25 facts about video you need to know in 2025—and turned it into:
By doing this, we attract attention to our brand while also building demand for our product.
Once people are aware of your brand, they need to understand how your product or service works. A simple way to do this is by transforming product pages or descriptions into engaging video content.
Example: We took this blog post—Not just another video tool: Why Storykit is built for business, where we compare competitors and discuss product features—and turned it into:
This helps potential customers make informed decisions while building trust.
At this stage, social proof is key. People want to see real success stories before committing. Instead of leaving case studies buried in PDFs or web pages, we turn them into compelling videos.
Example:
We took this case study—Canon is bringing emotion to life in their products through the power of video—and turned it into:
This makes the decision process easier by showing proof of success in a way that's easy to consume in the feed.
Further reading: Winning strategies for full funnel social media video ads
A high-performing social media marketing funnel is all about creating a seamless experience for your audience at every stage.
By integrating videos into your funnel strategy, you can capture attention, build trust, drive conversions, and keep your audience coming back for more.
Videos are an essential tool for achieving this. With AI tools making video creation easier than ever, there’s no excuse not to harness this powerful format to drive results. Focus on creating videos that add value, engage your audience, and guide them smoothly through the funnel—from awareness all the way to loyalty.
February 20, 2025
February 20, 2025
Join our upcoming webinar: Transform your research to scroll-stopping videos
A study by Propel PRM analysed over 1 million PR pitches and found that only 8% resulted in media coverage. Of more than 726,000 emails sent, only 29% were opened, and just 3% received a response.
These numbers make one thing clear: traditional press releases struggle to get noticed.
Despite the time and effort required to create them, most press releases fade into obscurity if the media doesn’t pick them up. Many organisations still treat them as one-off announcements rather than leveraging them as valuable content assets.
Some are published only to meet legal or regulatory requirements, while others rely on outdated distribution methods that no longer guarantee visibility.
Despite this, press releases still hold immense value—when used strategically. Instead of letting them fade away, organisations can turn them into engaging, shareable videos to dramatically expand their reach and ensure their message actually gets seen.
By incorporating video, press releases don’t just get published—they get noticed, shared, and remembered.
If video is so effective, why isn’t every press release turned into one?
The challenge has always been cost and time. Producing high-quality video content has traditionally been expensive and resource-intensive. Storykit's video automation removes these barriers.
Here's what you get:
Many organisations are already using video automation to enhance their press release strategy—boosting reach, engagement, and efficiency.
Here are the two ways they are doing it with Storykit—fully automated or with manual customisation:
Simply publish your press release, and Storykit automatically generates videos based on its content. Within minutes, you’ll receive an email with ready-to-use videos, optimised for different platforms—no extra work required.
One company successfully leveraging this approach is Preem, Sweden’s largest fuel company.
Mattias Holmqvist, Social Media Manager at Preem, wanted to enhance their press release strategy with video. With Storykit, he was able to fully automate the process.
Whenever a press release is published on their PR platform, videos are automatically generated and delivered straight to the team’s inboxes, without requiring manual intervention.
Preem has configured brand settings, chosen media libraries, and specified output formats within Storykit, ensuring every video maintains a consistent, high-quality look and feel.
“When we publish a press release on our PR platform, it also feeds into Storykit, which delivers ready-to-go video suggestions. We don’t have to struggle to come up with new video ideas – the platform gives us fresh perspectives.”
By automating video creation, Preem ensures that their press releases don’t just get published—they save valuable time and don’t have to worry about fitting video creation into their busy schedule.
→Read the full case study here
Prefer more control?
Paste your press release URL into Storykit and choose the types of videos you want to create.
Storykit will generate multiple video versions, which you can then edit, tweak messaging, or translate for different audiences before publishing.
One company successfully leveraging this approach is Tietoevry Banking, a leading provider of banking software solutions.
Tietoevry Banking, a leading provider of banking software solutions.
Per Nordin, PR & External Communications Lead at Tietoevry Banking, knew how difficult it was to cut through the noise and get content noticed. While press releases remained a key part of their communication strategy, he recognised that to truly engage their audiences—news outlets, customers, prospects, and key stakeholders—they needed something more.
To increase visibility, Tietoevry turned to Storykit’s video automation, allowing them to quickly transform press releases into engaging video content. This made it easier to capture attention across multiple channels while ensuring brand consistency.
"If we have a press release, for example, which is often the first content piece we make for anything that we announce, I can quickly create some videos in Storykit to complement it."
By integrating video, Tietoevry made their press releases more dynamic and engaging—ensuring their key messages reached the right audiences more effectively.
"Whether it's TikTok or LinkedIn, video already plays a big role in company communication and that isn’t going anywhere. Being able to create shorter, crisper, snackable videos in Storykit is already helping us stand out from our competitors now and in the future."
→Read the full case study here
This streamlined approach makes it easy to turn every press release into high-quality, engaging video content—ensuring your message reaches the right audience across multiple platforms.
Don’t just publish—get noticed. With Storykit, you can amplify your reach, boost engagement, and maximise the impact of every announcement.
Contact Storykit today to learn more!
February 19, 2025
February 19, 2025
Join our upcoming webinar: Transform your research to scroll-stopping videos
Peder Bonnier, CEO and co-founder of Storykit, notes:
“Automation isn't just about efficiency; it's about transforming the way we work. By automating the repetitive and mundane, we allow teams to focus on what truly matters—creative problem solving and innovation.”
Today’s students—members of the TikTok, Instagram, and YouTube generation—have radically different expectations when it comes to consuming content.
With most of their time being spent on video first social platforms, like YouTube, TikTok and Instagram, this generation is more likely to engage with short-form, visually stimulating content that captures their attention quickly and communicates messages clearly.
In addition, a recent study found that teenagers spend 1-5 hours a day watching videos, mainly short video clips, as in TikTok, Instagram Reels, and YouTube shorts.
Not to mention, curriculum material can be dense and complicated, making video an ideal tool to simplify and convey complex information effectively.
But if the video is so effective, why aren’t all universities using it for their recruitment?
The answer lies in the traditional barriers of cost and time.
Producing high-quality video content has historically been expensive and resource-intensive.
For many universities, where budgets are tight and the demand for content is constant, creating a single video through an agency can cost around 50,000 SEK (approximately $4,800 USD). This price makes the widespread adoption of video content seem unrealistic for most institutions.
However, automation is revolutionising this landscape.
As Peder Bonnier, CEO of Storykit, explains, “When it comes to automation, you can dramatically cut both time and cost, making it possible to create videos for everything.”
By leveraging video automation, universities can produce high-quality, engaging content at scale, ensuring they meet the expectations of today’s students while keeping their marketing efforts both efficient and cost-effective.
This approach not only aligns with the preferences of today’s younger generations but also allows universities to maintain a strong presence in the increasingly competitive digital landscape.
Social media is where students connect, learn, and grow.
It’s the hub of their daily interactions and a key platform for universities to reach potential students.
However, success on these platforms requires more than just being present; it demands frequent, consistent posting.
The more frequently you post, the greater your chances of engaging your audience and making your university stand out—especially with video content, which can outperform other types of posts by up to 10x or more, depending on the platform.
The Digital Media Team conducted research to determine the optimal posting frequency on social media for maximising results. While there's no exact formula, their findings clearly show that posting multiple times a day is essential for increasing engagement.
Here’s what they discovered for each platform:
But here’s the challenge: Universities, like many organisations, often struggle with limited resources, particularly in their creative departments.
As Peder Bonnier, CEO of Storykit, puts it, “We’re all strapped for resources. Most universities can't just throw more money or people at the problem to create more content. Scaling video content creation the traditional way can be painfully expensive and time-consuming.”
So, what’s the solution? According to Bonnier, the answer is simple: automation.
“Automation allows you to crank out way more video content with the resources you already have,” he explains.
By automating your content creation process, you can maintain a high posting frequency without stretching your budget, ensuring your university stays visible and competitive in the crowded social media landscape.
Universities are streamlining their marketing efforts with Storykit, making it easier than ever to create engaging video content for program promotion. Here's a typical workflow:
This streamlined approach empowers universities to effortlessly produce high-quality, consistent content, ensuring their programs reach the right audience across multiple platforms.
Don’t just keep up—lead the way in student recruitment. With Storykit, you can amplify your message, maximise engagement, and outshine the competition.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
Storykit is the leading AI-powered video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit turns any text into engaging video content. Ideal for B2B video marketing, social media, and corporate communications, it is perfect.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. These include social media videos, ads, employer branding, and internal communications. You can also make educational content. This helps improve brand awareness, reputation, loyalty, and more!
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
