So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
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October 8, 2024
October 8, 2024
Swedish text-to-video tool Storykit has paved the way for efficient video creation for enterprises worldwide for years. With the launch of the Storykit API, they're eliminating the need to log in to to create videos.
– With the Storykit API, we're helping large companies enable every employee to create videos from the tools they’re already working in, says Peder Bonnier, CEO at Storykit.
Using the API, Storykit's video capabilities can be integrated into whatever platform the company is already using, such as a CMS, ATS, or even tools like Slack.
This solution is a bullseye for the Swedish local media group NTM and its 18 local news outlets, reaching over 700.000 Swedes daily. To engage existing subscribers and attract new ones, publishing video is essential, both on social media and on their local news sites.
However, having their video team create videos at the scale needed was a struggle, and teaching all 320 reporters how to produce videos was never an option. Using the Storykit API to build video creation into their publishing system has transformed everything.
– Integrating Storykit’s functionality into our publishing tool has eliminated all thresholds for journalists to create videos. It's amazing – there's no way the editorial teams could produce such a large volume of videos manually, says Jörgen Bröms, AI Strategy & Editorial Developer at NTM.
By setting clear rules in the system, NTM controls every detail of the output, from the script to how the video looks.
– We're building a tailor-made video machine for every company we partner with; that's how far we can push the customization of the output, says Fredrik Strömberg, CPO and founder of Storykit.
The Storykit integration is gradually released to all 320 reporters within NTM.
– The time saved, and the simplicity is groundbreaking. This enables all our reporters to create video at scale, says Jörgen Bröms.
See how Storykit's API works for NTM here:
For media inquiries (interviews, video, photos), please contact:
Jonna Ekman, Communications Director, Storykit
jonna.ekman@storykit.io
+46 701 62 23 82
October 8, 2024
October 8, 2024
NTM, one of Sweden’s largest local media groups, is a great example of how automation is transforming news distribution. By integrating Storykit’s automated video creation tool, NTM has empowered 320 of its reporters to create videos with just a few clicks—drastically simplifying the process while ensuring their content reaches the right audiences quickly.
Here are three key reasons why NTM’s approach to automated video creation is setting an example for the future of journalism.
In fast-paced newsrooms, time is always tight. Reporters need to deliver stories quickly, and traditional video production can slow things down. NTM solved this problem by integrating Storykit’s API directly into their publishing system, allowing reporters to create videos in just a few clicks.
"The time savings and simplicity are the biggest drivers of the project," explains Jörgen Bröms, AI Strategy & Editorial Developer at NTM. "There’s no way the editorial teams could produce such a large volume of videos if all the work had to be done manually."
By streamlining the process, reporters can distribute more content across platforms without getting bogged down in production tasks, freeing them up to focus on core reporting duties.
In today’s media landscape, video is a key driver of audience engagement, especially on social platforms. For news organizations like NTM, producing and distributing video content helps them attract new viewers while keeping existing readers engaged.
With automation, NTM can efficiently produce and distribute a large volume of video content. During a test phase, one of their news titles was transformed into over 150 videos in just a few months, helping them meet and exceed viewership goals.
"We believe these short video summaries appeal to a younger audience," says Bröms. "We want them to spark curiosity and get non-subscribers interested in our content."
Automating video creation allows NTM to keep up with the growing demand for video content and distribute it effectively across various channels to reach more people.
Many might think that automating video production means losing control over the final product. However, NTM and Storykit have ensured the automated system produces videos that meet NTM's standards.
"Even though the video creation is automated, we control every detail of the output, from how the script should be written to how the video should look," says Bröms.
This setup allows reporters to generate high-quality videos quickly while still being able to review and fine-tune them when necessary. Automation, in this case, enhances efficiency without sacrificing editorial control or quality.
NTM’s use of automated video creation with Storykit isn’t just a smart technology upgrade—it’s a strategic move that saves time, boosts audience engagement, and allows for faster, more effective content distribution.
As more newsrooms look to automation to keep up with the demands of the digital age, NTM’s approach offers valuable real-world insights on how to do it successfully.
To learn more about NTM’s automation journey and the results they’ve achieved, check out the full case study here.
See how NTM works with automated video here:
October 3, 2024
October 3, 2024
And no, we did not just make these up.
This is real feedback we've received from our customers about why they love producing videos in bulk — essentially, generating multiple videos at once.
It’s not just a trend—it’s a smart, scalable strategy.
Let’s dive into the reasons.
The simple truth is: if you want to succeed on social, you need to keep your feed active with fresh content.
This applies to any form of media—whether it's advertising in a magazine or running TV commercials.
You can't place an ad in a magazine twice or air a TV spot three times and expect your message to stick.
Consistency is key.
Creating videos in bulk allows you to maintain a steady flow of posts.
Regular content is key to staying visible and relevant, and bulk video creation helps you meet that demand without scrambling at the last minute.
“The total number of views from multiple videos is more impactful than one powerful video, and with Storykit, I can create them in bulk."
-Agnes Asplund, CSM / Content Manager at Waybler
Whether you’re aiming for a very specific, creative video or just experimenting, the creative process can be unpredictable—sometimes quick, but often long and tedious.
What we’ve found with customers is that when they create multiple videos in bulk, they can refine their ideas faster.
By producing multiple versions, you get the chance to explore different directions quickly and identify what works best, saving you time and frustration.
“Having the AI features in the interface in Storykit can help you save even more time, especially if you don’t know where to start.”
-Per Almegård, Digital Editor at MIS
If you’re active across several platforms, you already know that you can’t always just copy-paste the same content everywhere. Bulk video creation gives you the flexibility to tailor content for each platform.
For example, you might produce a longer, more in-depth video for LinkedIn, while creating shorter teaser clips for Facebook or X (previously Twitter).
By producing everything in one go, you can have multiple formats ready for whatever platform you’re posting too and also have them in the right dimensions.
“We mainly use platforms like Meta, Facebook, Instagram, and TikTok for recruitment, targeting students on summer break. Storykit allows us to create three unique videos at one time and easily export videos with the right dimensions for each platform in one click.”
-Petra Almert, Employer Branding Specialist at PostNord
If you’re a global brand, this one’s a no-brainer. You’re likely serving customers from different regions, and bulk video production allows you to efficiently create videos in multiple languages.
This lets you connect with your diverse audience more effectively while maintaining brand consistency across different markets.
“In one year we created 119 videos in 17 languages saving us a significant amount of time and money.”
-Dominika Dzielak, Content Manager at Aspia, previously Group Content Strategist at Dun & Bradstreet
Creating videos in bulk might sound like a daunting task, but with the right tools and approach, it can be a game-changer for your marketing strategy.
At Storykit, we simplify this process by customizing the tool to meet your needs
With just one piece of text, you can generate a wide variety of videos tailored to your audience and platforms. It's all about efficiency and getting the output you want—without the hassle. One text in, many videos out.
September 19, 2024
September 19, 2024
You might be wondering, who am I to talk about the problems in enterprise content marketing? What makes me an expert?
Let me give you a little background. I’m a content manager, but a significant part of my role involves chatting with our large enterprise clients about why they seek out new solutions, what challenges they face, and most importantly, what results they expect from those solutions.
I also do the research—digging into trends, learning what’s working, and where companies are wasting their resources.
So, here’s what I’ve learned, and here’s what you need to know when it comes to streamlining your processes, cutting costs, and staying ahead of the trends in enterprise content marketing.
Before we dive into how to tackle these challenges, let’s take a step back and look at where content marketing is heading, and I’m not just guessing here.
Forbes Advisor recently shared some eye-opening data that paints a clear picture of where companies—whether B2B or B2C—need to focus their time and resources.
According to the report, the majority of content marketing budgets are being allocated to social media and community-building efforts, with a strong emphasis on improving content quality.
Businesses are investing heavily in spaces where conversation and engagement are active and immediate.
Why?
Because these are the platforms where customers are talking and brands can directly join the conversation, making it essential to be present and engaged.
If there’s one format dominating content marketing right now, it’s video.
Consumer preferences are clearly shifting towards visual and auditory storytelling, which does a much better job of capturing attention and driving engagement.
In fact, 73% of businesses are using organic social media to distribute their content, and here are the results they’re seeing:
But even though video and social media are where businesses should be focusing, enterprise companies often face serious challenges in fully taking advantage of them. These challenges are also evident in the report’s findings.
Now that we’ve solidified that the best place to focus your content marketing efforts is social media—and that video is the most effective format—the big question is: how do you actually keep up?
For enterprise companies, producing the volume of content needed to succeed on social, while maintaining strict brand standards, is a huge challenge.
I’ve spoken with many companies who struggle with this exact issue. The demand for fast, high-quality content can feel overwhelming, especially when every piece needs to go through rounds of approval.
If you want to succeed on social, one or two pieces of content won’t cut it. You need a consistent stream of high-quality content to build trust, engage your audience, and drive conversions.
So, how do you overcome these challenges and still meet the demands of social media? Let me tell you.
Okay, I’m going to cut straight to the chase. With the pressure to produce more content faster while maintaining brand integrity, video automation is the most efficient solution.
But I’m not talking about letting a machine do everything and losing creative control—far from it.
Automation can make the process of producing high-quality, on-brand videos faster and smoother, all while keeping you in the driver’s seat. At least, Storykit’s automation can.
We help all types of large companies reach their unique content goals by allowing them to turn their existing written content—whether it's a blog, case study, or report—into polished, fully customised videos in minutes, just the way they pictured it.
You stay in control of the creative process (from the copy to the visual output)—automation just speeds things up with presets already in place.
Here are two real-world examples of how a bank and a management consulting firm automated their video production, saving both time and money.
At Aspia, video production was once a time-consuming and costly process. However, after switching to Storykit, Aspia now creates around 30 videos a month—a volume that would be impossible if they relied on external agencies.
Dominika Dzielak, Content Manager at Aspia, crunched the numbers and found that they’re saving 19 million SEK (approximately 1.6 million EUR annually) by producing videos in-house. She adds: "Not to mention the priceless time we’ve saved."
Pia Törnqvist, Marketing Director at Aspia, highlights another benefit:
“By producing videos in-house, we avoid the lengthy briefing and debriefing processes with external agencies, as well as the back-and-forth editing. Storykit allows us to repurpose videos easily by adjusting elements like location, date/time, and call-to-actions. The ability to make these adjustments ourselves without extra time or costs is huge.”
→ Read the full Aspia case study
BKS Bank faced similar challenges. In 2020, they produced only one video for a marketing campaign due to bottlenecks in the production process. In 2021, their video production process continued to be slow and inefficient, requiring extensive briefings and time-consuming asset searches.
When BKS Bank turned to Storykit, their video production process transformed. They were able to produce more content efficiently and ensure every video reflected their strict corporate design standards.
Marion Jester, Head of Communications, PR, and Strategy at BKS Bank, sums it up:
“My team uses video for everything. I honestly don’t think that we could live without it anymore.”
→ Read the full BKS Bank case study
I get it—content marketing is challenging, and it’s hard to know what will really work for you. It’s a fast-paced world where you need to test, adapt, and keep evolving. But why not give Storykit a try and see if it could be the solution you’ve been looking for? You’ve seen how it’s helped other companies save time, money, and stress—all while staying true to their brand.
The future of content marketing is always changing, but one thing’s for sure: finding the right tools can make all the difference.
September 18, 2024
September 18, 2024
Storykit has long been paving the way for efficient video creation for enterprises like Tietoevry, KPMG, and BKS Bank. These companies use the groundbreaking text-to-video tool to produce videos with high pace, high volume, and high quality.
Now, Storykit is making video creation even more straightforward: By combining the power of Storykit with a much simpler workflow, the users are enabled to go from text to video in seconds.
– Increased productivity and automation are central to being competitive today. In a world where the best answer to the question "How can I succeed in social media?" is "Publish more, and preferably video," this is important not only for the single marketer or recruiter but for the business itself, says Peder Bonnier.
With a unique use of AI combined with deep, built-in editorial knowledge, Storykit now analyses your text, writes your script in your preferred manner, and adds images, animations, music, and styling with just a few clicks.
As always, Storykit is also built to safeguard the customer's messaging and brand.
– There are many ways to create fun and quirky videos out there – video creation has gone from an exclusive competence to something everyone can do. But we know how important quality, brand, and storytelling are for our customers, so we've ensured that the tool's speed and simplicity never compromise the end result, says Peder Bonnier.
With the new workflow, Storykit is also taking the opportunity to release a new offering for small and medium businesses: Storykit Lite.
– Now, nothing is stopping any company from creating tens, or even hundreds, of high-quality videos daily. We're looking forward to seeing even more of these thumb-stopping stories in our feeds now, says Peder Bonnier.
September 5, 2024
September 5, 2024
Join our upcoming webinar: Transform your research to scroll-stopping videos
Process automation uses software and technology to take over complex processes and routine tasks. It’s all about making your business run more smoothly and efficiently, whether you’re creating content, hiring new employees, or delivering great customer service.
In simpler terms, process automation:
Peder Bonnier, CEO and co-founder of Storykit, notes:
“Process automation isn't just about efficiency; it's about transforming the way we work. By automating the repetitive and mundane, we allow teams to focus on what truly matters—creative problem solving and innovation.”
“All the video your organisation needs to make, made in the most efficient way possible—that’s what process automation in video creation is all about,” says Peder Bonnier.
In other words, video created from pre-existing material without requiring almost any work from a human.
Here’s what that entails:
While the process can be largely automated, Peder emphasizes that there’s always room for human involvement.
Whether it’s guiding the machine to produce the desired outcome or making final tweaks to perfect the output, human creativity and oversight remain essential.
Social media is where brands connect, learn, and grow. However, success on these platforms depends on posting frequently.
The more you post, the more likely you are to engage your audience and stand out.
The Digital Media Team conducted research to determine the optimal posting frequency on social media for maximising results. While there's no exact formula, their findings clearly show that posting multiple times a day is essential for increasing engagement.
Here’s what they discovered for each platform:
Okay, so you need to post a lot. But why post with mainly video?
Peder explains, “Video is simply unbeatable. It grabs attention, drives engagement, and communicates your message more effectively than any other format out there. And if you check any statistic, you’ll see just how much better it performs in the feeds.”
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But here’s the challenge: As a business owner himself, Peder understands that resources are often limited, especially in the creative department.
“We’re all strapped for resources,” he acknowledges. “Most businesses can't just throw more money or people at the problem to create more video content. Scaling video production the traditional way can be painfully expensive and time-consuming.”
So, what’s the solution?
According to Peder Bonnier, the solution is simple: Automate it.
“Automation allows you to crank out way more content with the resources you already have.”
By automating your video creation process, you can keep up a high posting frequency without breaking the bank, making sure you stay visible and competitive in the crowded social media landscape.
Our social world has changed how people not only consume content but want to consume content.
"We’re so used to binge watching videos and learning through videos, that long articles and PDFs just don't have the same appeal they used to. If you take the same findings from a long report and share them through videos instead, I guarantee the videos will have a much bigger impact. And this goes for anything,” says Peder.
Here are a few studies to back this up: People process visual content 60,000 times faster than text, and viewers retain 95% of a video's message, compared to just 10% when reading the text version.
This makes video the ideal format for everything from marketing to internal communications and more.
If video is so effective, why isn’t everyone using it for all their communication needs?
The biggest hurdles have always been the cost and time involved in video production. After all, when a single video from an agency can cost around 50,000 SEK (4,800 USD), it’s just not realistic for most businesses.
“But when it comes to automation,” Peder explains, “you can dramatically cut both time and cost, making it possible to create videos for everything—from SEO-boosting YouTube content to recruitment ads and help desk videos.”
Peder’s favourite use cases for video automation are all tied to the everyday tasks that keep businesses running.
“It's in those routine activities where consistency and communication are key that automation truly shines,” says Peder.
1. Recruitment ads: Many of the customers at Storykit, are constantly recruiting on a large scale. Being able to turn every job posting from their ATS into a video not only makes their recruitment efforts more engaging but also helps them reach a wider audience.
As Peder describes, this means "attracting top talent with minimal effort."
2. Content marketing: Peder emphasizes that content marketing is one of Storykit's strongest in-house use cases. For the marketing team, a blog post or case study isn’t considered fully utilized until they’ve created and distributed at least 10 videos from it.
“It’s about taking that content and really amplifying its reach,” Peder explains, “ensuring your message gets the attention it deserves.”
3. Newsletter promotion: Peder highlights newsletters as a perfect example of a routine task where video automation can bring unexpected value. "Picture this," he says. "From every newsletter, a promotional video is created to raise awareness and attract new subscribers. In addition, the content within the newsletter is repurposed into multiple videos for your social media feed."
This approach not only maximises the impact of each newsletter but also ensures a steady flow of fresh content across all channels.
According to Peder Bonnier, these examples are just scratching the surface. Storykit is also exploring new areas with significant potential, such as program promotion at universities and news sharing at media houses.
“We’re just beginning to develop custom workflows for universities,” Peder explains, “allowing them to automatically create personalised videos for prospective students directly from their program pages.”
Additionally, Storykit has just completed integrating automated video creation directly into the publishing system of NTM, one of Sweden’s local media groups. This means that 320 reporters now have the power to create videos with just 2-3 clicks.
“Doing this manually would be a massive undertaking, but with automation, it becomes totally achievable. The possibilities are endless.”
According to Peder, by not automating these processes, you're losing value in three key areas:
It’s natural to view the work we do as uniquely human and irreplaceable. However, as Peder Bonnier points out, “the truth is, many aspects of creative services can be automated—and that’s not something to shy away from or fear.”
By putting routine tasks on autopilot, like video creation, you can enhance output, streamline processes, and focus on the work that truly requires your expertise.
And the key thing to remember is that even though a machine is doing the heavy lifting, the human element remains crucial. “We’re not talking about 100% automation,” Peder explains. “Instead, we aim to automate up to 90% of the process, ensuring that the human touch is applied where it’s most needed.”
Ultimately, the goal is to leverage automation to maximise efficiency while preserving the creativity and insight that only humans can provide.
Get all the insights to how NTM has applied video automation to their organization.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can produce professional, on-brand videos for every platform, format, and language – no editing skills required. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading AI-powered video automation platform. It helps thousands of customers automate and streamline their video production, boosting productivity, efficiency, and ROI. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team. With Storykit’s text to video AI, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit turns any text into compelling video, making it perfect for video marketing, social media content, internal communications, and employer branding.
Yes, they work like magic in your phone, on large display screens, in your keynotes – we even have customers using Storykit to make videos for their coffee machines!
You can create everything from social media videos and ads to employer branding, internal communications, and educational content – enhancing brand awareness, reputation, loyalty and more!
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! You can create video content in multiple languages to reach a global audience.
Creating different videos for different platforms is simple and fast in Storykit. With just a few clicks you can change aspect ratio, assets, music, languages, and narratives to fit a specific social channel. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans come with advanced features designed for companies and organisations looking to scale their video marketing efforts. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We provide extensive customer support, onboarding assistance, and helpful resources to ensure you always get the most out of Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Yes, with our API solution you can put AI-enhanced video creation into your existing tools. Talk to us and we’ll set up your own custom video machinery.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
