So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
March 13, 2024
March 13, 2024
Video has established itself as the most effective medium on LinkedIn, achieving 5x more engagement than other types of content. However, the question remains: which types of video ads yield the best results, and what are the best practices for running them?
In pursuit of these answers, I had a conversation with Sofia Eriksson, Performance Marketing Manager at Storykit. Sofia generously shared her expertise on the types of video ads that thrive on LinkedIn and explained the strategies behind their effectiveness.
Before we dive into the examples, let's start with essential tips from Sofia for running effective LinkedIn video ads:
People want to learn from others. If you have insights to share, show yourself in the video sharing those insights. This personal approach resonates and encourages viewers to watch.
What makes this effective:
What to track: Focus on monitoring both click-through rates and watch time. We've included a link to the complete article in the video's comment section, along with a call-to-action (CTA) at the end of the video directing viewers to this link. The goal is to track how effectively the video engages viewers and prompts them to delve deeper into the full content piece.
List-based content, or listicles, are a superb way to convey information swiftly and effectively. They cut straight to the chase, highlighting key points and insights in an easily digestible format. If you have essential information to share, transforming it into a list can significantly amplify its impact.
What makes this effective:
What to track: Focus on impressions and retention. This is an example of no-click content that is designed to educate directly within the feed, prompting viewers to engage and watch as much as possible. Therefore, we're focusing on tracking impressions and the overall view rate to gauge how effectively the video captures and retains audience attention.
People love hearing from other people and this customer story video proves it with an average view-through of 75.59% out of a 1.25 min video (!). That's over a minute.
What makes this effective:
What to track: Another example of no click-content! We want people to consume this story and be inspired by it. For that reason, we are just tracking audience retention and views.
To ensure your message fully engages viewers with minimal drop-off, begin with a visually arresting element and keep your message concise.
What makes this effective:
What to track: The primary goal here is conversions. This brief video is designed with a clear call to action: encouraging viewers to book a demo or learn more about our tool.
Further reading: LinkedIn video ads Q&A with Sofia Eriksson
Now that you have these examples, it's time for you to start creating. Remember, a common mistake in LinkedIn advertising is focusing too much on a single video, only to be disappointed by its performance. Success in video advertising on LinkedIn comes from variety and trial. Engaging your audience effectively requires experimenting with various storytelling styles, visuals, and lengths. Embrace this learning journey to find what truly connects with your viewers.
Below are the methods we used to create the provided video examples. While we used Storykit, these approaches can also be used with other video tools.
→ Storykit's text-to-video AI is free to start using now.
Our first 2 ad examples were initially blog articles transformed into videos using Storykit's text-to-video AI capabilities.
This process involves simply inputting the source text into the AI, which then summarizes it into a well-structured script. And you can do this with any text.
With our case study videos, we have a standard template that we like to use with a challenge, solution, result format. We can easily duplicate it for a new case and then update the content.
For the final video ad example, we really embraced the process of learning. We tested 3 things before launching the final version.
First, we tested two different “visual hooks”—by taking two different videos from our stock library—to see which one had a better view rate.
Then we tested a “visual hook” vs. no “visual hook”.
Out of all of these, having the “visual hook” of the busy freeway was the winner!
Remember, the effectiveness of an ad is often a discovery process – you won't know what works best until you test it.
Further reading: Winning strategies for full-funnel social media video ads
When it comes to running video ads, don’t spend a ton of time creating the perfect video. Your audience craves engaging video content – and plenty of it! So start experimenting with different formats and styles right away!
If you find that a particular approach isn't yielding the desired results, be bold and make changes. This is the quickest way to learn and get results.
Unsure where to begin?
Copy one of our examples above or try to transform one of your top-performing LinkedIn text posts into a video. This strategy often leads to surprisingly positive outcomes.
March 1, 2024
March 1, 2024
Dive in to uncover how setting creative constraints not only accelerates your creative process but also enhances the quality and quantity of your content for social media and beyond.
Limits can often be the spark that ignites our creative thinking. When we're faced with constraints, such as a short duration for a social media video, or a certain character limit for an article title, it challenges us to distill our ideas into their most impactful form.
Think of it like “structured creativity”. Having “guard rails or boundaries” can actually simplify and enhance the creative process, pushing us to explore ideas and solutions we might not have considered in a boundary-less environment.
For instance, if you only have $100 for an event you’ll have to figure out how to use that $100 in the best ways possible. But if you have unlimited money, choosing what to do can be harder because there are too many options.
Let’s think about branding for example. Many get frustrated with strict brand guidelines, fixating too much on the 'not on brand' limitations.
Yet, setting and embracing these strict guidelines isn't about limiting creativity; it's about directing it efficiently and focusing on the 'on brand' possibilities.
This concept goes beyond just colors, fonts, and language. When you create specific templates or formats for presenting your brand's messaging or different types of content, it not only simplifies your work but also helps your audience recognize and understand your content more quickly.
It’s like when you read a newspaper article. Do you get bored seeing different information laid out in the same format? Of course not.
Repetition and familiarity breed comfort.
By maintaining a consistent pattern or format, content creators can form a signature style that becomes recognizable to their audience. This predictability does not dampen creativity; instead, it allows you to be innovative within a set framework, keeping the content fresh yet familiar.
So, how does one set effective boundaries to enhance creativity, especially for social media content? Here are a few practical strategies to channel your creativity through constraints.
Challenge yourself to transform one piece of content—be it an article, case study, or ebook—into ten distinct posts. This approach forces you to creatively dissect and repurpose existing content, saving you time and reaching your key messages further.
When doing this, ask yourself questions, like:
This exercise pushes you to maximize the potential of your content and explore different angles.
At Storykit, we use our text-to-video AI to streamline this process. We just input out text, and our AI templates work their magic, transforming it into a variety of video types, each highlighting different aspects of the text. By doing this, we can effortlessly produce a wide range of unique, educational content for social media and get more out of our existing content.
→ Try creating your own video for free on our homepage now.
Further reading: Steal this hack to turn your articles into videos that get 5x the reach
Take a single idea, such as showcasing your product, and find inventive ways to present it in one format. For this example, let’s use a list.
Here are 3 examples of how you can present product information using lists:
This method encourages creative thinking within a focused framework.
Templates can be a powerful tool for efficiency and creativity. Especially establishing set ones that you can use for recurring content.
At Storykit, we use tailored templates for different types of content. For example, we have a set layout for how we present our written case studies. They follow this framework:
In addition we have video templates for new employee introductions.
Here's an example of one of them:
Using these templates significantly speeds up the creation of new content, since they provide a ready-made framework detailing both the questions to ask and the presentation approach.
Niklas Franck, the Communications Director at OX2 also uses this method. He says, “One of the ways we work smarter is to set up some formats for recurring activities. For instance, we now have a 30-second video template that we use for our quarterly reports to make them a bit more interesting.”
In wrapping up, it's clear that a little limitation goes a long way in boosting creativity and output, particularly for social media content.
The secret? Turning constraints into your creative playground.
By applying boundaries like smartly repurposing content, sticking to a single presentation framework, or using consistent templates, you can not only streamline your creative process but also ensure your brand's voice shines through consistently.
Storykit is a prime example of how embracing such boundaries can lead to greater creativity and productivity. For example, we've intentionally designed our tool with built-in limits to streamline your creative process, allowing you to focus on what truly matters: your message.
What we've locked in for you:
Contrast this with a tool like Canva, where you're presented with over 14,000 video templates. While this freedom allows for endless customization, it can also lead to branding inconsistencies and distractions from your core message.
Storykit, on the other hand, encourages exploration within defined boundaries. This approach ensures that all content remains engaging, aligned with your brand, and consistently fresh.
So, remember, constraints aren't shackles—they're springboards. By intelligently applying them, we can elevate our content game and keep our audience hooked.
Ready to dive in and see how far your creativity can stretch within the bounds? Storykit could be your gateway to content that not only stands out but also resonates deeply with your audience.
February 20, 2024
February 20, 2024
Here, we cut to the chase by addressing what AI is, aiming to reduce the fears you have around it, and offering practical tips on using AI tools like ChatGPT and Storykit to supercharge your creativity, not replace it.
Let's explore how AI can become your marketing edge.
In the digital space that almost all of us operate in, standing out requires more. More content. More information. Just more.
Which means being more productive. But how are marketers supposed to achieve this with shrinking budgets and resources? AI.
And many marketers know that. In fact, here is what they’re saying:
Sources: Forbes & The Marketing Hustle
However, realizing AI's importance is one thing; truly making it work for you is another. If you want to harness AI's full power, you need to understand how it works and how you can use it to create:
And that's exactly what we'll show you how to do.
The term AI, Artificial Intelligence, is a broad term that encompasses all types of computer systems designed to mimic human intelligence. This includes understanding language, recognizing patterns, solving problems, and learning from data. AI can be as simple as a program that plays chess or as complex as a self-driving car's navigation system.
In this article, our focus is on Generative AI, which is a subset of AI focused on creating new content, whether that be text, images, videos, music, or other forms of media. It works by learning from a vast amount of existing material and then using that knowledge to generate new, original pieces that resemble the learned content but are not direct copies. This type of AI is what powers tools like ChatGPT for text generation, DALL-E for image creation and Storykit for video creation. It's "generative" because it generates new outputs based on the input and training it has received.
AI can feel uncertain. Especially when it comes to using generative AI to produce content.
Here are some of the concerns that we often hear when it comes to AI:
The thing with platforms like ChatGPT is that all of these concerns are valid. It's a machine, learning from heaps of data, so double-checking facts, tweaking the style, and keeping things on-brand is all on you.
Plus, figuring out the right prompts to steer the writing your way is a learning curve and is never fully consistent. This is why although it is useful, AI isn’t always the most productive tool for on-brand reliable content creation.
And remember: When we (marketers) do creative stuff we put ourselves into it. We put our facts, knowledge, and selves into the material. And that is something that AI can not replace.
When adding AI features in Storykit the aim was to strip away the unreliability and craft an AI that not only works efficiently but also produces on-brand content in bulk. How?
By taking your meticulously crafted, on-brand content and transforming it into on-brand videos, using nothing but your own words. No external sources involved.
Fredrik Strömberg, CEO & Co-founder of Storykit, says:
“AI has immense power, but if you want it to be productive you have to focus it like a laser.”
And that is what we do with Storykit. Frederik says:
“Storykit is productive because it makes the ability to distribute your on-brand material through engaging video 1000% times faster and that frees up time for everything else.”
Think about it like this: Just reading an article to create a script takes time. Instead, you can have the AI read it in seconds. And it doesn't just read your text; it's programmed with set rules to extract specific elements, allowing it to produce diverse, meticulously crafted scripts.
Further reading: Get video superpowers with Storykit AI
Now that you understand the difference, here is how you can weave AI into your daily tasks to boost efficiency and effectiveness.
First, a reminder of the essentials for successful marketing and communication:
Given the high engagement with video content over text, converting text into videos will enhance your content's reach and impact.
Here is a video showing how you can make four videos instantly from one piece of content:
Further reading: 11 reasons why you should be creating more video
AI isn't the end of creativity in marketing; it's a new beginning. By getting to grips with AI, you can unlock its potential to supercharge your strategies, making your content more impactful than ever.
February 19, 2024
February 19, 2024
Think about this: 82% of people out there decide to buy something after they watch a video about it. In addition, if you're telling your story in text, you're only getting 10% of the message to stick. But with video? That jumps to 95%.
The key to staying ahead in the manufacturing industry isn't just about producing high-quality products; it's also about how you share your story, showcase your processes, and connect with your audience.
And in this digital world, where zoom meetings have replaced in-person meetings and handshakes, video content steps in as a game-changer. Let's break down the simple truths about why your manufacturing company should be embracing video.
When it comes to video, there are a lot of ways that manufacturing companies can use it to give them a competitive edge. Here are a few of them:
Video allows manufacturing companies to showcase their products and the processes behind them in a detailed and dynamic way. This is especially useful for complex products or machinery that benefit from a visual explanation. Through video, potential customers can get a closer look at the intricacies and understand the value of the products more deeply.
Manufacturing often involves complex and technical procedures that are not easily understood. By using video to open up these processes to the public, companies can build trust with their audience. Showing the behind-the-scenes workings of the production process can also address any concerns regarding safety and quality.
Video can be an invaluable tool for training employees in manufacturing settings, where safety and precision are paramount. Through instructional videos, employees can visually learn about machinery operation, safety protocols, and production techniques. This can considerably reduce training times and ensure consistent understanding across the workforce.
Social media and other digital platforms are increasingly video-centric. Manufacturing companies can leverage this by creating engaging content that highlights their innovation, technology, and the people behind the products. This not only improves brand visibility but also helps in reaching a broader and younger audience who prefer video content over text.
Video testimonials from happy customers can be much more persuasive than written reviews. Manufacturing companies can showcase their satisfied customers and the successful projects or products they've delivered. These testimonials add a personal touch and can significantly influence potential clients’ purchasing decisions.
The reach of video content goes beyond local boundaries, enabling you to connect with a global audience. Videos can easily be shared and understood across different cultures and languages, allowing you to showcase your products and services to a worldwide market, expanding your potential customer base.
According to an article on Conveyor Marketing's blog, Jet Pulverizer is leading the way in the manufacturing world, embracing video to inform and engage potential buyers—a strategy many peers have yet to adopt.
Fred Surville, the company's VP of Sales and Marketing, reports "tangible results from B2B sales video production," noting not just enhanced SEO and social engagement but direct sales linked to their video efforts.
"We’ve actually sold about 5 different services thanks directly to the videos," he says, highlighting the videos' dual role in education and technical explanation.
Countering the notion that video might hinder personal sales relationships, Surville argues the opposite, pointing out video's role in modern research and purchasing habits. "Video assists with the classic in-person sales discussion," he explains, adding that it broadens reach and instills a sense of familiarity and professionalism among customers.
Jet Pulverizer's video strategy aligns with its broader marketing goals, allowing for direct communication and customer education. "We decided to invest in video marketing because it fits nicely into our marketing strategy," Surville concludes, underscoring video's integral role in conveying the company's technology and services.
According to the full case study on Storykit, SKF, the world's largest bearing manufacturer, recognized that video was the solution to standing out on social media and effectively reaching its extensive global audience across 130 markets in 10-12 languages.
The notion might seem unlikely at first—what could a century-old company known for ball-bearings and seals possibly offer on social media platforms?
Yet, SKF's strategic move to incorporate video content into its social media strategy debunked such assumptions. Sarah Larsson Bernhardt, SKF's formal Head of Social, stressed the universal importance of a social media presence for companies, especially when facing the challenge of engaging a diverse international audience.
"Social media presence is incredibly important for all types of companies," she noted, emphasizing the need to be a part of customers' daily digital lives.
SKF leveraged video to break through language barriers and cultural differences. The company discovered that video content could convey complex ideas about their products and processes in a more digestible, engaging, and universal manner, making technical topics accessible and interesting to a wide audience.
Getting started with videos for your manufacturing company doesn't have to be daunting even without prior video editing experience.
These days, advanced video platforms like Storykit enable manufacturing companies to easily transform their text-based content into compelling video narratives—no editing experience or expensive agencies required.
Don’t wait any longer. Embrace video as a communication tool to start sharing your stories and growing your business.
February 9, 2024
February 9, 2024
It is often stated that a viewer remembers 95% of the content, if it's in a video, compared to a text. And that a one-minute video can contain as much information as a text of 1800 words, or that our brains can process visual communication up to 60,000 times faster than written communication.
These are great facts, but instead of looking at numbers, let's talk about what we do know. And that is the what video storytelling is and why it is unbeatable for your business.
Video storytelling is just what it sounds like. Storytelling through video. It combines the emotional power of storytelling with the visual impact of video, making it an effective tool for capturing and retaining audience attention.
This approach is particularly valuable in marketing, as it allows businesses to convey complex messages in a relatable and memorable way, increasing brand awareness, engagement, and the potential for conversion. In an era of short attention spans and digital media saturation, video storytelling stands out for its ability to create a strong emotional connection with viewers, making it an unbeatable asset for any business.
From the other perspective, video is also great since it forces the storyteller to prioritize their message. Since you can't fit everything you want to say in a 60 second video, you have to focus on your storytelling, and simplify your message.
Whenever we talk to businesses, they often say they don't have stores to tell. But what they don't realize is that everything is a story!
Letting creativity flow when making content for social channels is incredibly important. But it’s also important to be tough on yourself. Test your stories and make sure you're creating valuable content.
Before you start writing your script, you naturally need a notion of what story you want to tell. But how do you know you’re onto something good?
Many creators describe this sensation as something they feel in their entire body; they just know they have a great idea. It’s these kinds of feelings you should listen to, even though they’re difficult to implement. A piece of advice is to ask yourself these questions:
February 7, 2024
February 7, 2024
In this article, we'll break down the essentials of recruitment marketing, show you how it can revolutionize your hiring, and reveal its positive ripple effects on your entire brand image.
Recruitment marketing is a crucial aspect of any organization's growth strategy. It is the process of attracting and engaging potential candidates by using a combination of marketing and human resources techniques. The ultimate goal of recruitment marketing is to build a strong employer brand, attract the best candidates, and convert them into hires.
Recruitment marketing is becoming increasingly important in today's competitive job market. With so many companies vying for top talent, it is essential to stand out from the crowd. By prioritizing recruitment marketing, organizations can gain a competitive edge and attract the best candidates for their open positions.
The objective of recruitment marketing is to build a pipeline of highly qualified candidates who are not just looking for any job, but are specifically interested in being part of your team. This strategic approach ensures your company isn't just a choice for them, but the choice, making your hiring process smoother, faster, and more effective.
Traditional recruitment often zeroes in on filling current openings, whereas recruitment marketing plays the long game. It's about building a magnetic employer brand that not only fills today's roles but also turns your company into a talent magnet for years to come.
Recruitment marketing has come a long way over the years.
In the past, companies relied primarily on job postings to attract potential candidates. However, with the rise of technology and social media, the recruitment landscape has changed dramatically.
Today, companies have access to a wide range of channels to connect with potential candidates. Social media platforms, such as LinkedIn, Facebook, and Twitter, are powerful tools for building employer brands and reaching a broader audience. Email marketing campaigns and employee referral programs are also effective methods for attracting top talent.
As the recruitment landscape continues to evolve, it is essential for companies to develop a recruitment marketing strategy that enables them to attract and engage the best candidates.
The recruitment marketing funnel is a powerful tool that can help employers conceptualize the candidate journey. It's built on four pillars: attraction, engagement, conversion, and retention, each playing a crucial role in nurturing top talent through their journey, much like the stages consumers experience from brand discovery to loyalty.
Here are some key tips to help you succeed at every step:
Attraction is the process of creating and promoting your employer brand to potential candidates. A good way to do this is through social media networks like LinkedIn where professionals gather.
Posting content that highlights your company's unique culture, values, and mission can help attract candidates who share your vision. For example, a company can use LinkedIn to share updates about the company's latest products or services and how they are making a difference in the world.
This can help potential candidates see that the company is innovative and committed to making a positive impact and encourage eligible candidates to want to work there even if you're not even hiring yet. In other words, you're building demand.
Further reading: How top employers advertise a job on social media for maximum attention
And if you really want to make an impact, then you should promote your open positions with video. Videos get 5x the engagement on LinkedIn and job posts with video icons get 12% more views.
Further reading: Video recruitment guide: Attract candidates with these recruitment guides
Engagement involves interacting and communicating with your target audience to build relationships and establish trust. This can be achieved by replying to comments on social posts, or replying quickly to job applications so candidates feel valued immediately.
Conversion is the process of guiding candidates through the hiring process, from their initial application to being offered a job. This involves providing a seamless candidate experience and ensuring that the candidates feel valued throughout the process.
To ace this stage, take a close look at your application process and how you follow up with applicants. If you're dealing with a lot of candidates, using automated emails to keep them informed about the next steps can be super helpful.
Retention involves providing an optimal experience for your new hires to ensure they remain motivated and engaged within the company. This can be achieved through effective onboarding, training, and ongoing support.
By focusing on these key components, organizations can build a strong recruitment marketing strategy that attracts and retains the best talent.
→ Need help creating engaging recruitment content? Storykit's text-to-video AI is free to start using now.
Recruitment marketing is an essential component of hiring for companies looking to attract top talent but it is also closely intertwined with employer branding. Not only only are you attracting top talent but also shaping how potential candidates and customers perceive your company.
When candidates have a fantastic experience with your brand during the hiring process, it not only leaves a lasting impression but also sets the stage for potential future customers or advocates. That's why getting recruitment marketing and employer branding right is essential—it's not just about finding the best talent, but also about showcasing what makes your company stand out in the market.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. These include social media videos, ads, employer branding, and internal communications. You can also make educational content. This helps improve brand awareness, reputation, loyalty, and more!
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
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