So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
December 8, 2025
December 8, 2025
Here's the uncomfortable truth about social media in 2026: The brands treating posting like a precious event are getting buried by those who've turned it into a daily habit. And before you say "quality over quantity," let me stop you right there. The data tells a different story.
Recent platform data shows that LinkedIn Pages posting 11+ times per week generate roughly 17,000 more impressions per post and triple the engagement compared to those posting sporadically. On Instagram, brands posting Reels daily see exponentially higher discovery rates. TikTok's algorithm literally rewards accounts that feed it consistent content by expanding their reach to new audiences.
But here's where it gets interesting: The winners aren't just posting more – they're posting smarter. They've discovered that text-driven, captioned videos are the perfect format for maintaining this pace without burning out their teams or budgets.
Here's what separates the overwhelmed from the overachievers: systematic repurposing. Every piece of existing content becomes multiple videos. That quarterly report? It's now 12 stat-highlight videos. Your latest blog post? Transform it into a key quote card, a three-tip summary, a myth-buster snippet, and a provocative question post.
Aspia, the management consulting firm, produces 30 videos monthly using this exact approach. Their result? A 30% surge in follower base within a year, plus approximately 1.6 million EUR saved annually by eliminating agency costs. They're not creating more – they're distributing smarter.
The math is simple but brutal. To compete in 2026, you need to post video content at least once daily across your priority platforms. For a lean team, that means 30+ videos per month minimum. Manually? Impossible. With automation? Inevitable.
Modern text-to-video automation changes the economics entirely. Paste your text or URL, select your format (1:1 for LinkedIn, 9:16 for Reels, 16:9 for YouTube), add automated captions, and publish. What used to take hours now takes minutes. PostNord created 40 unique recruitment videos in a single month using this workflow.
"The most scalable, algorithm-friendly content already exists in your written materials," explains Fredrik Strömberg, Chief Innovation Officer at Storykit. "It just needs the right visual format to thrive on social platforms. Our AI bridges that gap instantly."
The platforms have spoken through their algorithms: frequency wins. But frequency without burnout requires automation. And automation without strategy is just noise.
Pick one piece of content today. Turn it into four text-driven videos: a bold stat, a key quote, a quick tip, and a thought-provoking question. Post them throughout the week. Track the engagement difference. Then systematize the process.
Because while others debate whether daily posting is sustainable, smart teams are quietly dominating feeds with 200% more video at 95% less cost. The algorithm doesn't care about your excuses. It only cares about consistency.
December 8, 2025
December 8, 2025
In this article we’re going to introduce you to the most current and impactful trends in social media marketing, along with the cost-effective marketing tips you need to keep up and get results.
More posts = greater visibility
To stand out in 2026's crowded social media feed, frequent posting is essential. More content equals increased visibility and engagement.
Quality content = lower costs in paid social
High-quality content wins on social media, costing less per engagement. Algorithms favor engaging content, so better content means more savings.
Video = more engagement
Video content is king for driving engagement. In 2026, incorporating video can significantly boost user interaction and interest x5.
So you need to do all the above. You need more content for your organic feed. You need to identify quality content for your ads. And you need all of that content to be in video form for ultimate engagement.
How can you possibly keep up with this demand and save money?
The answer’s easy. Storykit it.
Here are 3 ways Storykit can save you money and get you better results in 2026.
“Moving your content production in-house will save you time and money. If every content item needs to be revised, you’ll never be able to produce the volume you need. The only way to scale production is by letting the person producing make all editorial decisions.” -Peder Bonnier, CEO of Storykit
In the past, agencies and freelancers were the go-to for video content, especially when the social media landscape was less saturated and basic participation yielded results.
In addition, the threshold for video creation was also a lot higher. Expensive equipment and expert editing skills were a requirement.
However, with Storykit, the barriers to producing quality video content have significantly lowered. This means that businesses can now efficiently create what they need in-house with no prerequisites.
In 2020, BKS Bank faced challenges with their external video production – high costs and slow turnaround times were hindering their ability to produce content at the needed scale. They needed the flexibility to make quick changes and produce a high volume of videos. The solution? Bringing their video production in-house. This strategic move allowed them to efficiently produce the quantity of content required, with the agility to adapt quickly.
“People are scared of boring their audience and posting too much of the same stuff. But the moment that you are getting tired of your message is just when it is starting to stick for your audience.” -Jonna Ekman, Marketing Director at Storykit
In the realm of social media, video content reigns supreme. Your audience craves a steady stream of engaging material, and keeping pace can seem daunting.
The solution? Transform your existing content (blogs, case studies, ebooks, reports, etc.) into video with Storykit.
All you have to do is simply copy your text and paste it into Storykit AI and you can turn one blog into an abundance of videos for your social media channels, allowing you to spread your messages more widely than you might have imagined.
Remember, the key to effective social media marketing isn't always about creating brand-new content. It's about smartly repurposing what you have to continuously engage and captivate your audience.
Further reading: 22 ways to repurpose your existing content for social media with video
“When you buy an ad in a magazine, it will always cost you the same amount of money no matter how good your ad is. This isn’t the case on social media platforms.” -Sofia, Performance Marketing Manager at Storykit
On social media platforms like Facebook and LinkedIn, the quality of your ad significantly impacts its performance and cost-efficiency. Unlike traditional ads, where you pay a set price for space, social media operates on a bidding system. Here, high-quality creatives gain more visibility and are more cost-effective.
While paid social media marketing can rapidly reach your target audience and generate results, it also poses the risk of quickly depleting your budget if not managed wisely. The key?
Focus on creating better quality creatives by testing different options quickly with Storykit.
Sofia Eriksson, Performance Marketing Manager at Storykit, offers these insights on finding high-quality creatives:
If you find that your video ads on a platform like LinkedIn are expensive and underperforming, don't wait for it to improve. Act promptly by testing different text or assets. High-quality content is crucial for efficient and effective paid social media marketing.
Further reading: 4 top LinkedIn video ad examples and why they work
As we jump into 2026, the key to saving money in marketing hinges on working smarter, not just harder. Embracing in-house content creation with Storykit places you firmly in the driver's seat.
This approach empowers you to produce a higher volume of organic content, experiment with varied ad creatives for paid campaigns, and achieve success without the added stress and expense of external agencies.
Moreover, leveraging a platform like Storykit amplifies this efficiency. It equips your team to produce professional, brand-aligned content at scale, streamlining your content creation process.
By adopting these tactics, you're setting your business up for a more cost-effective and impactful marketing journey in the coming year.
December 8, 2025
December 8, 2025
November 3, 2025
November 3, 2025
The old playbook says launch big, polished campaigns quarterly. The new reality? Brands that publish consistently – even imperfectly – are capturing exponentially more mindshare, engagement, and pipeline. The secret isn't bigger budgets or larger teams. It's shifting from sporadic "evergreen" content to an always-on video engine powered by what you already have.
Here's what the data tells us about consistency versus perfection in B2B social media.
Regular posting on LinkedIn drives 5.6x more follower growth than irregular posting. Yet only 1% of users post weekly – and generating heaps of impressions. This isn't about flooding feeds with noise. It's about maintaining presence while competitors go dark between campaigns. Native video on LinkedIn generates 5x the engagement compared to text, and that gap widens when you post consistently. Short, frequent videos compound their impact over time, while big-bang campaigns create momentary spikes that fade within days.
Consider Aspia's approach. The management consulting firm produces around 30 videos monthly using automation. The result? "We witnessed a 30% surge in our follower base last year alone," says Dominika Dzielak, Content Manager at Aspia. More importantly, they're saving 1.6 million EUR annually compared to agency costs – budget they can reinvest in growth initiatives rather than production overhead.
Most marketing teams sit on mountains of untapped video potential: blog posts, case studies, whitepapers, webinars, newsletters. Each piece represents multiple video opportunities waiting to be activated.
The math is compelling. Repurposed content strategies show 32% higher ROI versus creating net-new assets every time. One webinar can become 10–15 short videos, each targeting different audience segments or platforms. A single case study can spawn quote cards, stat highlights, problem-solution narratives, and outcome celebrations. Blue Sky Video Marketing turned four customer stories into 45 distinct videos, creating a comprehensive testing and retargeting library that improved both paid and organic performance.
"We're not talking about 100% automation," notes Peder Bonnier, CEO at Storykit. "We automate up to 95% of the process, ensuring the human touch is applied where it's most needed – the message and strategy. The production becomes invisible."
The recommended posting cadence for maintaining presence varies by platform: LinkedIn needs 3–5 posts weekly, Instagram demands 3–5 posts with 1–2 daily Stories, while X/Twitter performs best with 2–3 daily posts. Those numbers feel impossible with traditional video production. With automation, they become Tuesday's output.
PostNord exemplifies this transformation. The logistics giant produced 40 recruitment videos in one month, then turned internal policies into platform-specific videos for their 20,000+ employees. No additional headcount. No agency fees. Just systematic repurposing of existing content through automated workflows. The result? Stronger employer brand visibility and dramatically improved internal engagement – all while reducing production time by approximately 80%.
Traditional video production operates on scarcity economics: high cost per video, long production cycles, specialist bottlenecks. Automation flips this model entirely.
AI-powered video tools reduce production time by 60–90%, typically cutting a 4-hour process to 20 minutes or less. Teams report 3x increases in monthly video output without adding headcount. Localization that once took weeks happens in minutes. Brand consistency that required manual oversight becomes automatic.
"Automation doesn't replace creativity – it removes drag," explains Fredrik Strömberg, Chief Innovation Officer at Storykit. "When teams can produce videos as easily as they write emails, they experiment more, learn faster, and find what resonates with their specific audiences."
This shift from scarcity to abundance fundamentally changes how brands approach video. Instead of betting everything on one perfect piece, teams can test multiple angles, messages, and formats simultaneously. Each video becomes a data point, informing the next iteration.
Moving from evergreen to always-on doesn't require dismantling your current strategy. Start with these steps:
Week 1: Identify your top-performing blog post or case study. Create four videos from it: a key stat highlight, a problem-solution story, a quote card, and a three-tips summary. Post them across the week.
Week 2: Establish a repurposing rhythm. Every new piece of content automatically generates 3–5 video variations. Build this into your content calendar as standard practice, not an afterthought.
Week 3: Track performance religiously. Which formats drive engagement? Which messages resonate? Use data to refine your approach – something impossible when you only publish quarterly.
Week 4: Scale what works. If quote cards outperform tutorials, produce more. If 30-second videos beat 60-second versions, adjust accordingly. Let audience behaviour guide your evolution.
The brands winning on social aren't the ones with the biggest budgets or the most polished content. They're the ones showing up consistently, testing continuously, and treating video as an everyday tool rather than a special occasion. Your audience doesn't need perfection. They need presence. And with automation making video production accessible to everyone on your team, there's no excuse for silence between campaigns.
The question isn't whether you should increase your video frequency. It's whether you can afford to let competitors dominate the conversation while you're still planning your next big launch.
October 27, 2025
October 27, 2025
Ever since video became the dominant format on social platforms, a strange whisper keeps making rounds in marketing circles: “Platforms are deprioritizing video.” And every time it surfaces, we see teams start to pull back on video content, convinced the golden age is over. But here’s what the actual algorithm guidance reveals — video isn’t dying. It’s evolving. And the winners are the ones who understand what truly drives distribution in 2026.
Let's cut through the speculation with platform facts. LinkedIn continues to favour video that earns meaningful engagement and dwell time. Meta explicitly ranks Reels and native video above static posts across Facebook and Instagram. YouTube? They're doubling down on Shorts, testing successful content across increasingly broader audiences.
The confusion stems from a fundamental misunderstanding. Platforms aren't deprioritizing video – they're deprioritizing bad video. Random uploads without strategy? Dead on arrival. But text-driven, caption-rich videos that deliver clear value? They're outperforming everything else.
Forget vanity views. Modern algorithms obsess over quality signals: dwell time, completion rates, saves, and meaningful comments. Instagram now weighs saves higher than shares, which rank above comments, which beat likes. LinkedIn tracks how long someone lingers on your post. YouTube analyzes whether viewers watch 95% of your content or bail after three seconds.
This shift explains why text-led videos excel. When viewers can read along – even with sound off – completion rates soar. When key insights appear as on-screen text, saves multiply. When complex ideas become scannable video snippets, dwell time extends. The algorithm notices. And rewards accordingly.
"We're seeing teams transform existing articles into text-first videos and achieve 3x higher reach than their static posts," notes Jonna Ekman, Marketing Director at Storykit. "The algorithm loves content that holds attention, and text overlays create that perfect mix of quick scanning and deep engagement."
Here’s what most “algorithm experts” won’t tell you: consistency beats perfection — and posting more really does drive better results. On LinkedIn, teams that publish 2–5 times per week already see significant gains in reach and engagement. Step it up to 6–10 posts per week, and the lift gets even stronger. Go beyond 11 posts weekly, and both reach and engagement compound. More posts spark more conversations — and the more you post, the further each post travels.
This creates an impossible equation for resource-strapped teams. How do you maintain algorithm-friendly frequency without burning out your creators or your budget? The answer lies in systematic repurposing and automation. That blog post? Turn it into several videos – a key stat highlight, a three-tip summary, a provocative quote card, a myth-buster snippet. One FAQ page becomes a week of social videos. A single newsletter spawns multiple platform-specific cuts.
Algorithms now parse on-screen text and captions to classify and distribute content. This isn't speculation – it's documented platform behaviour. Text-overlay videos see higher completion rates in silent autoplay environments. Captioned content drives accessibility and engagement simultaneously.
Consider the typical scroll behavior: viewers decide in under three seconds whether to continue watching. Text-driven videos communicate value instantly – no sound required, no complex visuals needed. A bold headline, a clear benefit, supporting data on screen. The algorithm recognises this engagement pattern and amplifies distribution.
"Our AI transforms any text into compelling video because we recognised a fundamental truth," explains Fredrik Strömberg, Chief Innovation Officer at Storykit. "The most scalable, algorithm-friendly content already exists in your written materials. It just needs the right visual format to thrive on social platforms."
Manual video creation at algorithm-pleasing frequency would require doubling headcount. But modern automation flips the economics. Storykit's text-to-video AI converts articles, FAQs, and documents into platform-optimized videos – maintaining brand consistency through templates while enabling the amount of posts per week that algorithms reward.
The workflow is deliberately simple: paste your text or URL, select your format (1:1, 9:16, 16:9, 4:5), and publish. Automated captions ensure accessibility. Brand kits maintain visual consistency. The API even enables "video creation on autopilot" directly from your CMS.
This isn't about replacing creativity – it's about removing friction from proven workflows. When teams can transform existing content into algorithm-optimised videos in minutes rather than hours, maintaining competitive frequency becomes sustainable rather than exhausting.
The platforms haven't abandoned video. They've raised the bar for what constitutes valuable video content. Text-driven, caption-rich, frequently published videos that repurpose existing materials aren't just surviving the algorithm changes – they're winning because of them.
So start small. Pick one piece of existing content today. Transform it into a text-led video. Post it with strategic timing. Track the engagement difference. Then systematize the process. Because while others debate whether video is dying, smart teams are quietly dominating feeds with sustainable, scalable video workflows that algorithms can't help but promote.
October 20, 2025
October 20, 2025
Here's an uncomfortable truth: That polished brand video you spent months perfecting? It might get fewer total views than 20 simple text-driven videos published weekly.
The math is brutally simple. For example, X reports that tweets with video attract 10x more engagement than those without. But here's what most teams miss – algorithms reward consistency above perfection. A single video, no matter how stunning, can't compete with the cumulative impact of frequent posting.
The latest industry data tells a compelling story about posting cadence. Hootsuite's 2025 guidance recommends 1-2 posts daily on LinkedIn and Facebook, while successful brands often exceed these benchmarks. Companies averaging 14 posts weekly on Facebook and 18 on X aren't just staying visible – they're capturing exponentially more total engagement.
Consider this: Rival IQ's 2025 benchmark shows that industries increasing output by 20% year-over-year captured more total engagements, even when individual post engagement rates remained flat. Volume creates more touchpoints, more chances to connect, and ultimately, more business impact.
But there's a catch. Traditional video production can't scale to meet these demands. That $50,000 agency video? Beautiful, but you can't produce 20 of them monthly.
This is where text-driven, silent-friendly videos change everything. Meta's own data shows that adding captions to videos increases view time by 12%. More importantly, these videos work perfectly in sound-off environments where most social viewing happens.
"Most teams underestimate how much of their audience watches without sound," notes Jonna Ekman, Marketing Director at Storykit. "Text-driven videos aren't a compromise – they're actually optimized for how people consume content today."
The sweet spot? Keep them short. TikTok's best-performing videos run 21-34 seconds, while Wistia data shows engagement drops significantly after 60 seconds. Text-driven videos naturally fit these constraints – they deliver the message quickly, clearly, and without requiring audio.
The power of frequent, text-driven video isn’t just theoretical – it’s transforming how real organizations communicate.
Take Innosuisse, Switzerland’s innovation agency. For years, their small communications team produced only a handful of long, resource-heavy videos annually. Each one required extensive planning, equipment, and editing support from a videographer.
That changed when Communication Specialist Johanne Stettler introduced Storykit.
“We used to create four videos a year – now we can post every week,” she says.
With Storykit, Innosuisse added short, branded, text-driven videos to their mix. What once took weeks now happens in about 30 minutes. The team can quickly turn success stories, funding calls, and event updates into ready-to-publish videos – all while maintaining the organization’s visual identity and personal touch.
“We don’t have a lot of resources, but Storykit made it possible to create more videos without increasing our workload,” Johanne explains. “The custom templates help us stay consistent, and being able to use our own photos and footage keeps the content authentic.”
Today, video is part of Innosuisse’s weekly communication rhythm – not an occasional production effort. The result? A dynamic, always-on presence that aligns perfectly with how social algorithms and audiences now operate: rewarding frequency, relevance, and realness over polish.
Innosuisse’s story illustrates a broader truth: consistency at scale only becomes possible when production gets radically simpler. Automation and smart repurposing are the levers that make high-frequency video sustainable.
HubSpot's 2024 research shows that marketers using AI and automation report significant time savings, enabling more output with the same headcount.
"Think about all the text you already create – blog posts, newsletters, reports," suggests Peder Bonnier, CEO of Storykit. "Each piece can become multiple videos. One newsletter becomes a promotional teaser, three key takeaways, and a quote card. That's five videos from content you've already produced."
Modern tools like Storykit transform existing text into platform-optimized, brand-safe videos in seconds. Multi-language localization, automatic platform adaptations, and API integrations mean one piece of content can populate your entire social calendar across markets and channels.
Stop treating video as a special occasion. The data is clear: frequent, text-driven videos outperform sporadic productions in total reach and engagement. Start by repurposing one existing piece of content into five short videos this week. Track the cumulative views and engagement. Then scale from there.
The algorithms reward consistency. Your audience expects frequency. And with automation, you can deliver both without breaking your budget or burning out your team. The only question is whether you'll adapt to this reality or watch competitors fill the feed space you're leaving empty.
We’ve teamed up with Daniel Bromberg, paid ads expert at LinkedIn, to give you the ultimate playbook on LinkedIn video ads.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
