January 24, 2025
August 8, 2024
In this article, we’ll explore some of the best internal communication tools that can help streamline your processes and enhance collaboration within your organization in 2025.
We’ll focus on popular platforms like Slack and Storykit, highlight how companies like PostNord utilize these tools, and discuss the benefits of using video conferencing solutions like Google Meet.
Slack is a powerful messaging platform designed for teams. It offers real-time messaging, file sharing, and integrations with a wide range of other tools, making it a central hub for team communication.
Slack simplifies team communication by organizing conversations into channels, allowing for focused discussions on specific topics or projects. It supports direct messaging, group chats, and video calls, ensuring that your team stays connected no matter where they are. Slack’s integration capabilities mean you can connect it with other tools you use daily, creating a streamlined workflow.
Slack offers a free plan with basic features, with premium plans starting at $6.67 per user per month.
Storykit is a versatile platform that uses AI to create engaging video content from text. It’s perfect for creating and sharing important company updates, policies, and other internal communications in a format that’s easy to consume.
Communicating major updates and policies can be challenging, especially in large organizations. Storykit simplifies this process by allowing you to create professional-quality videos that can be shared across your company. This ensures that your messages are not only seen but also understood and remembered.
Companies like PostNord use Storykit to keep their teams informed and engaged. Helen Ridger, Communicator at Group Level at PostNord, explains how Storykit’s process automation has drastically improved their ability to share information:
"They say it takes seven touch points for a message to resonate, so for internal communication, we produce five unique videos from a single document and distribute them in various places—topping articles on Viva Engage, displaying on large screens throughout the office, on LinkedIn, and even integrating into our coffee machines. In addition, each video that is created is automatically rendered in the correct dimensions for each placement. It saves me a ton of time."
Storykit offers customized pricing plans based on specific business needs and usage.
Google Meet is a robust video conferencing tool that integrates seamlessly with Google Workspace. It’s ideal for live meetings, webinars, and remote team collaborations.
With many teams working remotely, having a reliable video conferencing tool is crucial. Google Meet provides high-quality video and audio, along with features like screen sharing, real-time captions, and integration with Google Calendar. This makes scheduling and joining meetings straightforward and efficient.
Google Meet is included with Google Workspace plans, which start at $6 per user per month.
Trello is a visual project management tool that helps teams organize tasks and collaborate on projects. It uses boards, lists, and cards to create an intuitive workflow.
Trello’s visual approach to project management makes it easy for teams to see what needs to be done and who is responsible for each task. It supports file attachments, comments, and checklists, allowing for detailed task management. Trello’s flexibility means it can be adapted to a variety of workflows, from simple to complex projects.
Trello offers a free plan with basic features, with premium plans starting at $5 per user per month.
Microsoft Teams is a collaboration platform that combines chat, video meetings, file storage, and application integration. It’s part of the Microsoft 365 suite.
Microsoft Teams offers a comprehensive solution for internal communication and collaboration. It integrates with Office 365, allowing seamless access to Word, Excel, and other Microsoft applications. Teams supports persistent chat, video conferencing, and file sharing, making it a versatile
Having the right tools doesn't automatically guarantee internal communication success. It’s about finding the right ones that align with your strategy and business goals. Tools like Slack, Storykit, Google Meet, Trello, and Microsoft Teams offer unique features that cater to different communication needs. Whether it’s for daily team chats, important company updates, live meetings, or project management, these tools can help streamline your processes and enhance collaboration. Explore these options to find the ones that best fit your organization’s requirements and improve your internal communication strategy.
Corporate Communications
The 2025 playbook for corporate video production successJanuary 24, 2025
June 30, 2024
Diving into corporate video production can be a bit intimidating. Whether you’re already working with an agency or have an in-house team, the process can sometimes feel like a lot to manage.
Maybe you’re searching for a smoother workflow or just a better way to get things done.
The good news? You’re not alone.
In this guide, we’re here to give you the full scoop on corporate video production for 2025. From understanding the basics to exploring more efficient ways to create great content, we’ll share insights that will make the whole process easier.
Corporate video production is the process of creating professional video content specifically designed for businesses or organizations. It involves everything from planning and filming to editing and post-production.
There is not a single definition for a corporate video, since a corporate video can serve a variety of purposes, such as conveying specific messages, promoting products or services, showcasing company culture, delivering training, and supporting other communication goals.
People prefer video. It’s as simple as that. In today’s fast-paced digital world, where attention spans are short, video content helps you stand out and grab your audience’s attention.
Internally, videos make it easy to keep your team informed, whether it’s for updates, training, or celebrating wins. They help everyone stay connected and aligned.
Externally, videos give potential customers and partners an inside look at your business. Whether you’re showcasing products or telling your brand’s story, videos help build trust and inspire people to take action
Don’t believe us, here are a few facts to back it up:
BKS Bank, a well-established institution headquartered in Austria with over 1,100 employees across six countries, has embraced video as an essential part of its communication strategy. Facing growing demand for video content both internally and externally, BKS Bank turned to Storykit for a solution. They now use video for everything—from employer branding and product marketing to corporate social responsibility and even fun holiday content.
By using Storykit, BKS Bank was able to significantly streamline its video production process. Previously, they found external video production costly and time-consuming. Now, they can create videos quickly, ensuring brand consistency with minimal effort. The result? A notable increase in engagement on platforms like Facebook, Instagram, and LinkedIn, as well as more effective internal communication with employees.
Marion Jester, Head of Communications at BKS Bank, says, “My team uses video for everything. I honestly don’t think that we could live without it anymore.”
→ Read the full BKS Bank case study here
When it comes to creating corporate videos, there’s no one-size-fits-all approach.
Companies want to ensure their videos are high-quality, visually engaging, and a direct reflection of their brand. There are different ways to go about it, depending on your goals, budget, and timeline.
Below, we’ll explore a few common approaches and their costs.
One of the most traditional ways to create a corporate video is by hiring an external agency. These agencies offer end-to-end production services, handling everything from scriptwriting and filming to editing and final delivery.
If you have some in-house video skills, you can opt to create your video internally using professional editing software like Adobe Premiere Pro or Final Cut Pro. This approach gives you a lot of creative freedom, but it requires time, skills, and resources to execute.
A more modern and efficient option is using an AI video creation platform like Storykit. These platforms allow you to create branded, professional-quality videos quickly without the need for any editing skills. It’s ideal for businesses that want to create high-quality videos quickly and at a lower cost.
To help you begin your corporate video journey, here are a few examples of the types of videos you can make to spark your imagination.
Videos featuring executives or leaders addressing important topics, announcements, or insights can foster transparency and leadership communication.
Featuring satisfied customers or clients, these videos provide real-world evidence of your products or services' effectiveness, building trust and credibility.
Used for sharing company news, updates, or training, these videos keep employees informed, aligned, and engaged.
These videos showcase how your products work and their key features, helping potential buyers understand their value.
These videos narrate the story behind your brand, its values, mission, and journey. They help build a strong emotional connection with your audience.
Highlight your workplace atmosphere, values, and employee experiences to attract talent and connect with your audience on a personal level.
Capture the essence of conferences, seminars, workshops, or other events. These videos can be used for promotion, documentation, or sharing insights.
Showcase your company culture, work environment, and employee experiences to attract potential candidates and enhance recruitment efforts.
Educate and engage your audience by providing valuable information, insights, or entertainment related to your industry or niche.
See 99 corporate videos to inspire you >
Before diving into the specifics of creating corporate videos, it’s important to understand some essential best practices. You might have noticed that the examples above are primarily text-based, and that's no accident. Your observation is spot-on!
While it can be tempting to go all out with big-budget productions to get that “wow-factor,” it’s crucial to evaluate whether such an investment truly enhances your message or helps you achieve your goals.
It’s a bit like chasing vanity metrics—something we’ve all been guilty of at one time or another.
The good news? These videos are easy and fast to create and adjust. If something doesn’t resonate with your audience, you can quickly tweak it or try something new, without the high threshold or cost of traditional production. This flexibility allows you to experiment and refine your message as you go, which is typically what most companies need.
Before you start any project, always ask yourself:
Now, if you want to spend your entire marketing budget on one high-end video, or invest in expensive cameras and software, be my guest. But if you’d rather create 200% more videos with 95% less budget, then the Storykit method is for you.
Follow these steps to get started:
At the very start, ask yourself a fundamental question: Who are you making these corporate videos for and what do you want to achieve? Are you looking to attract exceptional talent? Boost brand recognition? Make your products or services clearer to your audience? Or maybe you're aiming to captivate potential investors?
Remember, you're not limited to just one goal. It's likely you have a range of ambitions, but this will help you pinpoint different types of videos that you can be making.
For this example, let's focus on two objectives: recruiting and building your brand. You want to allure top-notch candidates and establish your organization as an appealing workplace.
Start brainstorming a list like this:
Now that you've determined your video goals, gather the resources at your disposal to help you achieve them. Utilize materials like job descriptions, the "About Us" page on your website, employee benefits information, and more.
If your organization already has videos and images, be sure to gather those, too. Don't stress if you don't currently have any—it's perfectly fine. High-quality stock images and photos are more than enough for most videos.
However, if you want to add a personal touch, consider capturing footage using your smartphone in and around your office premises.
You can learn how to do that here: Turn smartphone videos into employer branding content in 3 steps
Utilize a platform such as Storykit AI to craft a series of videos using the text resources you gathered.
Simply copy the text from step 3 and paste it into the system. The AI will condense the text into different scripts depending on what you want and create complete videos with stock assets or assets from your personal libraries that you can set up.
If you want to incorporate your own footage, the AI ensures it seamlessly blends for a professional finish, much like the videos shown earlier.
Distribute the videos across platforms or embed them on your website. Export them in precise dimensions without the need for additional editing.
If you need more information on how to distribute your videos then check out our article here: Distributing 101: Turn one text into an endless stream of posts.
Transform your blog posts into videos that resonate with your target audience using the AI. Convert product descriptions into videos that cater to each stage of the marketing funnel. Capture a quote and pair it with an image of the speaker. Upload a webinar recording and turn the transcription into a video. The possibilities are endless.
Corporate video production doesn’t have to be complicated or costly. With tools like Storykit AI, creating professional, impactful videos is easier and more efficient than ever. So, take the leap, streamline your video creation process, and start using the power of video to drive your business forward.
Marketing Strategy
Listicles: Tips and examples for every mediumJanuary 24, 2025
June 27, 2024
Join our upcoming webinar: 2025 content planning made easy: From concepts to calendar
In this article, we’ll explore the magic behind listicles—those simple yet effective tools that turn information into engaging, bite-sized pieces.
We’ll unpack why they work so well, share practical tips, and offer real-life examples to help you use them effectively, whether you’re writing, presenting, or posting on social media.
So, what’s a listicle? It’s not just any list; it’s more like telling a story in list form.
A listicle has a clear structure with bullets or numbers to organize information, but it goes a step further by adding explanations or comments for each item. This format not only organizes details but also gives context, making complex topics much easier to digest.
That’s why listicles have become so popular—they make information quick to read, easy to scan, and fun to follow.
Listicles originated in the early 2000s when the words "list" and "article" were combined to create this catchy term. Traditional articles with long paragraphs lost some of their appeal as the internet became more popular and listicles became a solution because they are short, reader-friendly, and visually appealing.
Websites like BuzzFeed and Cracked gained fame by creating entertaining lists on various subjects, such as "10 Ways to Boost Your Productivity" or "15 Funny Cat Memes to Brighten Your Day."
However, today, the term "listicle" isn't limited to just articles. It can be applied to a wide range of formats. Whether you're writing an article, making a presentation, or crafting a social media post, they can be a versatile and effective tool for getting your message across.
Ever wondered why lists have such a strong hold on our brains?
Well, it's not just chance—it's science! Our brains have an innate love for order and categorization, and lists deliver exactly that. This fascination with lists goes way back, deep into our evolutionary past, making them a natural fit for our cognitive processes.
Here’s why:
Listicles aren’t just for articles; they’re flexible enough to be used across different platforms and formats. Here’s how we use them in various contexts:
We often dedicate entire blog posts to listicles, like our recent one "11 reasons why you should be creating more video." Sometimes, we even use lists within longer articles to break down complex details. If something feels unclear, turning it into a structured list can instantly make it easier to understand.
Our rule of thumb? If something seems unclear, we transform it into a structured list – it's that straightforward.
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Listicles also work well on social media, where short, punchy content grabs attention. We use lists to share key ideas or repurpose parts of articles in engaging formats, like videos.
Here's a tip: try reversing your list for better engagement. Starting with the highest number (like 5) instead of 1 can hook viewers, as they’re curious to find out what ranks at the top.
In a crowded inbox, readers appreciate concise content. That's why we include lists in our newsletters, like this one: How to fuel your content engine: Give your content a second life using video. It helps readers get the essentials quickly, without wading through too much text.
Listicles find their place on our website too. For instance, on our Why Storykit? page, we've presented the main reasons you should use Storykit in a list format, ensuring clarity for our visitors.
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There you have it—from simplifying complex ideas to tapping into the psychology of how we process information, listicles are a powerful tool for communication. Next time you’re aiming to convey ideas in an engaging, easy-to-read format, consider using a listicle. Your audience will thank you for it!
Transform your ordinary information into extraordinary stories. With Storykit everything can be a video.
Skip the brand guidelines guesswork. Cut straight to stunning video that’s automatically on-brand for smooth approvals and faster publishing.
With Storykit anyone in your company (including you) can make scroll-stopping, professional video content.
