Join our upcoming webinar: Overperform on social media: Copy our proven tactics

• Date: Thursday, February 6th
• ‍Time: 11:00 AM (CEST)

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What is process automation?

Process automation uses software and technology to take over complex processes and routine tasks. It’s all about making your business run more smoothly and efficiently, whether you’re creating content, hiring new employees, or delivering great customer service.

In simpler terms, process automation:

• Takes care of repetitive tasks so you can focus on what matters
• Centralises your important information
• Reduces the need for manual work
• Eliminates bottlenecks, cuts down on errors, and protects your data
• Enhances transparency, boosts communication across departments, and speeds up your workflows

Peder Bonnier, CEO and co-founder of Storykit, notes:

“Process automation isn't just about efficiency; it's about transforming the way we work. By automating the repetitive and mundane, we allow teams to focus on what truly matters—creative problem solving and innovation.”

What does process automation mean in terms of video creation?

“All the video your organisation needs to make, made in the most efficient way possible—that’s what process automation in video creation is all about,” says Peder Bonnier.  

In other words, video created from pre-existing material without requiring almost any work from a human.

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Here’s what that entails:

• One-click video from any platform
• Fully controlled, fully customised output
• No or minimal finishing touches required
• Turn any written content into video
• Your tonality, narratives and core messages built in
• Automatically uses your assets and guidelines for on-brand results every time
• Localising to multiple languages automatically

While the process can be largely automated, Peder emphasizes that there’s always room for human involvement.

Whether it’s guiding the machine to produce the desired outcome or making final tweaks to perfect the output, human creativity and oversight remain essential.

Why do businesses need automated video creation?

1. Social media demands more posting—especially more videos

Social media is where brands connect, learn, and grow. However, success on these platforms depends on posting frequently.

The more you post, the more likely you are to engage your audience and stand out. 

The Digital Media Team conducted research to determine the optimal posting frequency on social media for maximising results. While there's no exact formula, their findings clearly show that posting multiple times a day is essential for increasing engagement.

Here’s what they discovered for each platform:

• ‍Instagram stories: 2 - 4 stories a day
• ‍Instagram posts: 3 - 5 posts a week‍
• Facebook posts: 1 - 2 times a day‍
• X posts: 3 - 4 tweets a day‍
• TikTok posts: 1 - 3 times a day ‍
• LinkedIn: 1 - 2 posts a day

Okay, so you need to post a lot. But why post with mainly video? 

Peder explains, “Video is simply unbeatable. It grabs attention, drives engagement, and communicates your message more effectively than any other format out there. And if you check any statistic, you’ll see just how much better it performs in the feeds.”

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But here’s the challenge: As a business owner himself, Peder understands that resources are often limited, especially in the creative department. 

“We’re all strapped for resources,” he acknowledges. “Most businesses can't just throw more money or people at the problem to create more video content. Scaling video production the traditional way can be painfully expensive and time-consuming.”

So, what’s the solution? 

According to Peder Bonnier, the solution is simple: Automate it.

“Automation allows you to crank out way more content with the resources you already have.” 

By automating your video creation process, you can keep up a high posting frequency without breaking the bank, making sure you stay visible and competitive in the crowded social media landscape.

2. People want more video, and it’s the best way to communicate clearly

Our social world has changed how people not only consume content but want to consume content.

"We’re so used to binge watching videos and learning through videos, that long articles and PDFs just don't have the same appeal they used to. If you take the same findings from a long report and share them through videos instead, I guarantee the videos will have a much bigger impact. And this goes for anything,” says Peder.

Here are a few studies to back this up: People process visual content 60,000 times faster than text, and viewers retain 95% of a video's message, compared to just 10% when reading the text version. 

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This makes video the ideal format for everything from marketing to internal communications and more.

If video is so effective, why isn’t everyone using it for all their communication needs?

The biggest hurdles have always been the cost and time involved in video production. After all, when a single video from an agency can cost around 50,000 SEK (4,800 USD), it’s just not realistic for most businesses.

“But when it comes to automation,” Peder explains, “you can dramatically cut both time and cost, making it possible to create videos for everything—from SEO-boosting YouTube content to recruitment ads and help desk videos.”

Peder Bonnier's favourite use cases for video process automation

Peder’s favourite use cases for video automation are all tied to the everyday tasks that keep businesses running.

“It's in those routine activities where consistency and communication are key that automation truly shines,” says Peder.

1. Recruitment ads: Many of the customers at Storykit, are constantly recruiting on a large scale. Being able to turn every job posting from their ATS into a video not only makes their recruitment efforts more engaging but also helps them reach a wider audience.

As Peder describes, this means "attracting top talent with minimal effort."

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2. Content marketing: Peder emphasizes that content marketing is one of Storykit's strongest in-house use cases. For the marketing team, a blog post or case study isn’t considered fully utilized until they’ve created and distributed at least 10 videos from it.

“It’s about taking that content and really amplifying its reach,” Peder explains, “ensuring your message gets the attention it deserves.”

3. Newsletter promotion: Peder highlights newsletters as a perfect example of a routine task where video automation can bring unexpected value. "Picture this," he says. "From every newsletter, a promotional video is created to raise awareness and attract new subscribers. In addition, the content within the newsletter is repurposed into multiple videos for your social media feed."

This approach not only maximises the impact of each newsletter but also ensures a steady flow of fresh content across all channels.

According to Peder Bonnier, these examples are just scratching the surface. Storykit is also exploring new areas with significant potential, such as program promotion at universities and news sharing at media houses.

“We’re just beginning to develop custom workflows for universities,” Peder explains, “allowing them to automatically create personalised videos for prospective students directly from their program pages.”

Additionally, Storykit has just completed integrating automated video creation directly into the publishing system of NTM, one of Sweden’s local media groups. This means that 320 reporters now have the power to create videos with just 2-3 clicks.

“Doing this manually would be a massive undertaking, but with automation, it becomes totally achievable. The possibilities are endless.”

By not automating these processes here is where you are losing value

According to Peder, by not automating these processes, you're losing value in three key areas:

• Time: You're spending countless hours on content creation that often goes unnoticed, while automation could free up your staff for higher-value tasks.‍
• Money: Manual content creation or reliance on external vendors is costly, but automation allows you to produce high-quality videos at a fraction of the cost.‍
• Efficiency: Without automation, your processes slow down, leading to missed opportunities and delayed projects. Automation ensures you get more content out the door faster, driving better results across the board.

Embracing automation with a human touch

It’s natural to view the work we do as uniquely human and irreplaceable. However, as Peder Bonnier points out, “the truth is, many aspects of creative services can be automated—and that’s not something to shy away from or fear.”

By putting routine tasks on autopilot, like video creation, you can enhance output, streamline processes, and focus on the work that truly requires your expertise.

And the key thing to remember is that even though a machine is doing the heavy lifting, the human element remains crucial. “We’re not talking about 100% automation,” Peder explains. “Instead, we aim to automate up to 90% of the process, ensuring that the human touch is applied where it’s most needed.”

Ultimately, the goal is to leverage automation to maximise efficiency while preserving the creativity and insight that only humans can provide.

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Get all the insights to how NTM has applied video automation to their organization.

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Join our upcoming webinar: Overperform on social media: Copy our proven tactics

• Date: Thursday, February 6th
• ‍Time: 11:00 AM (CEST)

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This guide dives into the heart of effective B2B video marketing.

• From understanding the types of videos that resonate with your audience;
• to strategic distribution tactics;
• and the compelling reasons to start immediately.

Unlock the secrets to transforming your B2B marketing strategy and engaging your target audience more effectively than ever.

What is B2B video marketing?

Simply put, B2B video marketing is the use of video content to promote a business, product, or service to other businesses.

It differs from B2C (business-to-consumer) video marketing in that the target audience is other businesses instead of individual consumers.

Businesses today are constantly looking for new ways to reach their target audience and stand out from the competition. B2B video marketing provides a unique opportunity to do just that. By creating engaging video content that speaks directly to businesses, you can capture their attention and build trust with your target audience.

Why is B2B video marketing important?

Now that we've defined B2B video marketing, you may be wondering why is video marketing so important compared to other B2B marketing methods.

Well here are 5 reasons:

• High engagement: Video is a captivating medium that can grab and retain the attention of your audience. This is especially crucial for businesses competing in crowded markets. On LinkedIn—the ultimate B2B marketing platform—video get 5x more engagement then other types of content.

• Versatility in sales funnel: Video marketing is effective at all stages of the sales funnel, from raising awareness and nurturing leads to closing sales. It's a versatile tool that can help drive conversions. More than 86% of marketers has said that video has helped them increase brand awareness, increase web traffic, generate leads, and directly increase their sales.

• Dynamic product/service showcase: Videos allow you to demonstrate your products or services in an engaging, dynamic way. You can clearly show how your offerings work, their benefits to businesses, and why they stand out from competitors. 91% of people have watched an explainer video to learn more about a product or service.

• Establishing thought leadership: By creating informative and educational videos, your brand can establish itself as an authority in your industry. This positions your brand as a thought leader and builds credibility. 83% of consumers prefer video over text for informational or educational content.

• Building strong relationships: Videos that address the specific challenges and pain points of your target audience show that you understand and are committed to their success. This helps in building stronger, more personal relationships with your audience. 87% of consumers say video quality impacts their trust in a brand.

Further reading: 23 facts you need to know about video in 2025

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Creating a B2B video marketing strategy

Creating a successful B2B video marketing is easier said than done. Here are some key things to think about when you get started.

Set goals and objectives

Before you start creating videos, it's important to know what you hope to achieve with your B2B video marketing strategy.

Are you trying to increase brand awareness?

For example, if your goal is to increase brand awareness, you may want to create a series of videos that showcase your company culture, values, and mission statement. These videos can help potential customers get to know your brand and build trust with your company.

Further reading: Turn smartphone videos into employer branding content in 3 steps

Are you trying to educate your audience?

If you're trying to educate and drive demand for your product or service, then turning the content you already have into videos is a great way to do that. For example, you can transform the content in your blog into video so that it is in a more engaging and digestible format for social media.

Further reading: Steal this hack to turn your articles into videos that get 5x the reach

Generate leads?

If your objective is to generate leads, you may want to create a video that highlights the benefits of your product or service and encourages viewers to sign up for a free trial or consultation.

Further reading: Use your case study to create leads

Boost conversions?

Finally, if your goal is to boost conversions, you may want to create a series of product videos that showcase the features and benefits of your product in action. These videos can help potential customers understand how your product can solve their pain points and ultimately lead to more sales.

Further reading: How to use AI to turn your product pages into product videos

By defining your goals and objectives, you can tailor your videos to meet those specific needs.

Identify your target audience

You've probably heard this a million times, but knowing your target audience is key to creating effective B2B videos that resonate with your viewers. Take the time to understand your ideal customer profile – their pain points, needs, and challenges – and create videos that speak directly to those issues.

For example, if your target audience is small business owners, you may want to create a series of videos that address common challenges faced by entrepreneurs, such as time management, budgeting, and marketing. These videos can help establish your company as a thought leader in your industry and build trust with potential customers.

If your target audience is enterprise-level companies, you may want to create more technical videos that showcase the features and benefits of your product or service. These videos can help establish your company as a reliable and trustworthy solution provider.

Use a variety of videos

Hoping for that one viral video to generate a flood of leads?

It's a common dream, but the reality is usually different. It often takes multiple interactions with your brand before someone decides to become a customer.

This is where the 'Rule of 7' comes into play, suggesting that customers need to see your brand at least seven times, sometimes even more, before they commit to a purchase.

To hit these multiple touchpoints, it's crucial to create and distribute a variety of videos. Each type serves a unique purpose in building familiarity and trust with your brand. Here are a few ideas to get you started:

• Explainer videos are concise, engaging videos that break down complex ideas, products, or services into easy-to-understand concepts. They’re often used by companies to introduce their offerings to potential customers, making it easier for the audience to grasp the value and functionality of what’s being presented.

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• Product demo videos are a great way to showcase the features and benefits of your product in action. These videos can help potential customers understand how your product works and how it can solve their pain points.

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• Customer testimonial videos are a great way to build trust with potential customers. These videos feature satisfied customers sharing their positive experiences with your product or service, which can help convince other potential customers to give your company a try.

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• Webinars and live streams are another great way to engage with potential customers and establish your company as a thought leader in your industry. These formats allow you to interact with viewers in real-time and answer their questions, which can help build trust and credibility.

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Maximize your existing content - no need to start from scratch

A typical issue for B2B marketers venturing into video is lacking a clear strategy for creating the desired content. This often results in starting from scratch and unnecessarily complicating the workflow.

Here's a smarter approach: leverage your existing content.

Whether it's blog posts, ebooks, sales decks, case studies, product pages, or even the 'About Us' section on your website, these resources are goldmines for your video content.

Transforming existing text into video doesn’t mean abandoning your current strategy or starting something entirely new. It's about repurposing what you already have and know what works with your audience. You already possess the insights and information they need.

Now, it's just a matter of presenting it in a more dynamic, engaging video format. Remember, the transition to video doesn't require a complete overhaul, but a strategic enhancement of your current content strategy.

Further reading: 22 ways to repurpose your existing content for social media with video

Creating engaging B2B video content

While B2B marketing is often associated with dry, technical content, videos are a great way to turn your "dry content" into compelling stories. Here's everything you need to know about creating engaging B2B video content.

Make every video a story

"Whenever we talk to businesses, they often say they don't have stories to tell. But that they don't realize is that everything is a story!" -Jonna Ekman, Marketing Director, Storykit

Storytelling is a powerful tool that can be used to connect with your audience on an emotional level. By telling stories that resonate with your viewers, you can build a strong relationship with them and establish your brand as a thought leader in your industry.

But how do you do it? 

Well, there are actually storytelling methods that you can use to make your video script more engaging, like:

• The most important information always comes first
• Open with something that catches your audiences attention
• Identify, amplify and solve a problem
• Etc.

Or... you could use AI to help you find your stories and present them through video in the best way possible.

For example Storykit's text to video AI takes your existing text and restructures it the ways that are proven to be the most engaging through video.

You can see how it works in this episode of "Let's Storykit it", where we take the text on a company's website and turn it into engaging videos using AI.

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→ Storykit's text-to-video AI is free to start using now.

Focus on the script first, support with assets

It's time to challenge the conventional wisdom found in most B2B marketing guides about video creation.

You've likely come across tips like:

• 'invest in high-quality equipment,'
• 'use proper lighting,'
• or 'edit your videos carefully.'

But here's a bold suggestion: set these aside.

Why?

Because this advice often leads to confusion, misplaced focus, and unnecessary spending on equipment.

The truth is, creating one high-budget video isn't the game-changer; it's the messages that you are getting across through a bunch of videos.

In B2B video marketing, your story or message is the most important part of your video.

Remember, the goal is to educate your audience.

That's why it’s crucial to prioritize your script. A well-crafted script is the foundation of your video and should be supported by appropriate visuals and assets, not overshadowed by them.

If this minimalist video still communicates effectively, then everything else – sound, visuals, animations – is just an added bonus. A strong script ensures that even with simple visuals, your message remains clear and engaging. It's not about the flashiness of the production; it’s about making every word count.

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Design for sound off, delight with sound on

Music and sound effects are great for setting your video's tone, but remember, they're not the main event.

With many viewers watching videos on mobile with sound off, your visuals and text take center stage. Craft your video to communicate its message clearly, even in silence. Then, use sound to add an extra layer of engagement for those who do listen.

This approach ensures your video resonates with all viewers, whether they’re watching in silence or soaking in every note

Further reading: Scroll-stopping social media videos: Does sound matter?

Incorporate brand identity

Your videos should be an extension of your brand, so it's important to incorporate your brand identity throughout the content.

This includes using your brand's colors, fonts, and imagery, as well as incorporating your company's message and tone of voice. By staying true to your brand, you can help build brand recognition and establish a strong, consistent message across all of your marketing channels.

Further reading: Video for enterprise: Key criteria to empower more in-house video creation

Distribution channels for B2B video marketing

Creating a great video is only half the battle; you also need to know how to distribute it effectively. Here are some distribution channels to consider to reach your B2B audience:

Social media platforms

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Social media platforms like LinkedIn, Facebook, and Twitter are excellent places to share your B2B videos. These platforms offer a large potential audience and a variety of ways to distribute content.

For example, you can use sponsored ads to reach a specific target market or share your videos organically to your followers.

Additionally, social media platforms provide valuable engagement metrics, such as likes, comments, and shares, which can help you measure the success of your video content.

It's important to note that each social media platform has its own strengths and weaknesses when it comes to video marketing.

For example, LinkedIn is a great platform for B2B companies targeting professionals, while Facebook is better suited for B2C companies targeting consumers.

Twitter, on the other hand, is ideal for short-form videos that can be easily shared and retweeted.

But remember, no matter what platform you decide to use, the most important thing is that you're not afraid to post A LOT. The social feed is competitive and if you want to catch your audience's attention then you need to be consistent.

Further reading: Smash out a social media plan for 2025 with repurposed content

Video hosting websites

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Video hosting websites like YouTube and Vimeo are also valuable distribution channels for B2B video marketing. These platforms allow you to host your videos in one place, making it easy to share them across a variety of channels.

Additionally, they provide valuable SEO benefits, as videos hosted on these platforms are more likely to appear in search engine results pages (SERPs).

When using video hosting websites, it's important to optimize your videos for search by including relevant keywords in your video titles, descriptions, and tags. You should also consider creating a YouTube channel for your business, which can help you build a loyal following and increase your brand awareness.

Email marketing and newsletters

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Email marketing is another effective way to distribute your B2B videos to interested parties. By including videos in your newsletters, not only can you can educate, engage, and delight your audience in a format that's easily digestible, but it can also boost your open rates by 20% and triple your click-through rates.

Additionally, you can use email marketing to nurture leads and move them further down the sales funnel.

When using email marketing for video distribution, it's important to keep your videos short and sweet. Most people don't have the time or attention span to watch a long video, so aim for a length of 2-3 minutes. You should also include a clear call-to-action (CTA) at the end of your video, such as a link to your website or a sign-up form.

On your website

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Embedding videos on your website pages is a winning strategy for both your content and SEO. Videos enhance your written information, making it more engaging and easier for your audience to digest.

This not only enriches the user experience but also favorably impacts your site's search engine ranking.

By integrating video, you're not just adding visual appeal; you're also creating a more dynamic and interactive online presence that both users and search engines love.

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There are many distribution channels available for B2B video marketing, each with their own strengths and weaknesses. By using a combination of these channels, you can reach a wider audience and increase the effectiveness of your video content.

Conclusion

As you can see, B2B video marketing is a powerful tool for businesses looking to engage and convert other businesses. By following the strategies and tips outlined in this article, you can create effective B2B videos that help you achieve your goals and stand out in a crowded market.

If we asked your HR department, "How well do employees understand your handbook, internal policies, or even company values?" most would probably admit, "Not well."

And when it comes to recruiting new employees through social media, the typical response might be, "We usually ask the marketing team to post something via the company channel."

These responses highlight three common challenges HR teams face when it comes to content creation:

• Dependence on external teams: Imagine needing to communicate new internal policies. You want these messages to be clear, engaging, and memorable. Video is a proven way to achieve this, yet the typical route involves seeking approval from an external agency or submitting a request to the marketing department. These processes are slow and often place HR needs at the bottom of the priority list making it hard for HR to act fast and get information out in a desired time.

• Perceived lack of skills: Consider recruitment. Attracting top talent through social media requires content that showcases your company culture and clearly describes open positions. While HR professionals may wish to create this content themselves, they often believe they lack the skills to ensure it aligns with brand standards, which typically necessitates a lengthy approval process with marketing.

• Lack of awareness: Many HR professionals haven't considered transforming onboarding materials or job ads into more engaging content like videos. They may not realize how these formats can significantly enhance communication effectiveness and engagement by making the message clearer and easier to remember.

The solution is simple: HR needs the ability to create their own content independently, with the confidence that it is on-brand and effective.

In this article, we'll:

• Explain why video is the ideal medium for effective communication and engagement for all roles under the HR umbrella.

• Share real-world examples of companies transforming their HR operations through independent content creation.

• Show you how HR can become a content powerhouse using video.

Read on to discover the tools and strategies your HR team needs to make content creation efficient, scalable, and seamlessly integrated into daily operations.

Why video is the game-changer for HR

When was the last time a PDF really grabbed your attention? Now think about how often a video has made you pause, reflect, or even smile.

Videos are not just another medium; they're game-changers for HR departments looking to communicate more effectively.

Key benefits of video in HR:

• Superior retention and engagement: Videos are incredibly effective at capturing attention and making information stick. Studies show that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text. This makes video an ideal tool for communicating complex information, like internal policies or company values, in a way that’s both memorable and engaging.

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• Accessibility and ease of creation: You might think creating videos requires technical skills and a lot of time, but that's no longer the case. With today's technology, anyone can produce high-quality videos. Platforms like Storykit make it even easier by locking in your branding and tone of voice and automating the production process, so even those without experience can create professional-looking content. Trust us—we will explore this creative magic later in the article.

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• Repurposing existing content: HR doesn’t have to start from scratch when creating video content. Your HR department already has a treasure trove of valuable resources, from policy documents to training manuals. Video breathes new life into these materials, transforming them into accessible content that resonates with employees, whether they prefer to watch or listen. By turning text-based content into text-based videos, HR can communicate important information more effectively, boosting engagement and retention—and AI does all the heavy lifting for them.

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Takeaway: Video content is easy to create and dramatically enhances HR's ability to communicate effectively and engage employees.

HR video use cases and real-world examples

In the introduction, we touched upon a couple of use cases for HR: communicating internal policies and recruitment. However, the potential for video in HR goes far beyond these examples.

Under the HR umbrella, roles such as HR Manager, Recruiter, Learning and Development, Talent Acquisition, and Engagement and Inclusion all have unique needs that can be effectively addressed through video content.

Incorporating video into HR functions opens up a wealth of opportunities across various roles.

Learning and Development

Video transforms traditional training materials into engaging modules that significantly boost learning retention and engagement.

Employees are more likely to absorb and remember text presented in a visual format, making training more effective and enjoyable. For instance, video tutorials can break down complex concepts into digestible pieces, catering to different learning styles and improving overall comprehension.

This is especially critical in industries like construction, where workers must stay up-to-date with constantly changing safety information.

Here is one of our own videos, showing how to add talking head clips to a video in Storykit:

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Recruitment

Recruitment videos can make job postings more dynamic and appealing by showcasing your company culture, employer branding, and highlighting open positions.

This approach not only helps attract top talent but also gives candidates a better understanding of what it's like to work at your company. For example, a video tour of your office, testimonials from current employees, or a day-in-the-life series can provide candidates with an authentic glimpse into your workplace, helping them connect with your brand and values.

Here is a recruitment ad Listgrove created for one of their many clients:

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Engagement and Inclusion

Videos that promote a transparent workplace culture can foster inclusivity and unity, motivating and inspiring teams across the organization.

By sharing real stories and experiences through video, HR can create a sense of belonging and community among employees. This might include spotlighting employee achievements, celebrating diversity and inclusion initiatives, or highlighting team-building activities.

Video content can also be used to address sensitive topics within minutes, providing a safe space for discussion and encouraging open dialogue.

Peab wants to create a more inclusive workforce and found that the most effective way to attract the women candidates they want, is to promote the presence of women within their workforce through video. Here is an examples of one of their videos:

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HR Management and Internal Communications

HR Managers can use video to streamline internal communications, ensuring important messages are delivered consistently across the organization. From policy updates to company news, video keeps everyone informed and aligned. Leadership messages via video can reinforce company values, build trust, and foster transparency.

Additionally, making these communications accessible by adapting them to different learning preferences ensures that all employees clearly understand the information.

Here is a video that PostNord created to remind all internal staff to take their employee survey:

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Real-world success stories

Many companies have successfully used video to transform their HR operations. Here are a few that we have chatted with:

PostNord - Automating brand communication and recruitment

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PostNord, a leading logistics provider in the Nordic region, needed to strengthen their employer brand and manage recruitment efficiently across diverse markets.

With over 20,000 employees and the need to recruit 1,000 new hires during peak summer months, they faced challenges in reaching diverse audiences and maintaining effective internal communications.

By implementing Storykit, PostNord automated video production, enabling them to create up to 40 recruitment videos by using their job descriptions and enhance their internal communications by transforming articles, company updates, and more into engaging video content.

Key achievements:

• Improved recruitment: Produced customized, on-brand videos from job descriptions, increasing recruitment efficiency and visibility across platforms like Meta, Facebook, Instagram, and TikTok, helping attract the right candidates for various roles.

• Enhanced internal communications: Transformed articles, company updates, and announcements into engaging videos, effectively reaching their large workforce through channels like office screens and coffee machines.

• Cohesive brand identity: Maintained brand consistency across multiple markets with custom templates and animations, ensuring a unified visual identity for over eight PostNord companies across the Nordics.

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"Using Storykit doesn’t just help us attract better candidates; it also raises our profile as a vibrant place to work," says Petra Almert, Employer Branding Specialist at PostNord.

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PostNord's use of video automation with Storykit led to significant improvements in recruitment and internal communications, strengthening their employer brand and operational efficiency.

→ Explore the full case study and watch video examples

Einar Mattsson - Boosting HR strategy with video

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Einar Mattsson, a family-owned real estate company in Stockholm, enhanced its HR strategy by using video as a primary communication tool. With over 350 employees, including nearly 200 at construction sites, they needed an effective way to engage both employees and potential recruits.

By implementing Storykit, Einar Mattsson automated video production, allowing them to efficiently create high-quality content for recruitment and internal communications.

Key achievements:

• Increased engagement and reach: Videos consistently receive more views than traditional formats, boosting visibility on platforms like Facebook and LinkedIn and helping attract top talent.

• Improved recruitment outcomes: Candidates frequently see company videos before applying, helping attract individuals who are already familiar with the company’s culture and keeping our company top of mind when they are searching for new opportunities down the road.

• Enhanced internal communications: Short, engaging videos effectively communicate important updates to all employees, especially those on construction sites, ensuring better information retention.

• Strengthened employer branding: Videos showcase the company’s commitment to values like equality and diversity, attracting skilled individuals and maintaining a strong employer brand.

• Empowered employee participation: Storykit’s ease of use encourages employee involvement in video creation, increasing engagement and fostering a sense of ownership.

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"We see significant results: our videos get more views than the news, blog posts, images, and other material that we publish onto our other digital platforms," says Katarina Lorenz, Digital Project Manager at Einar Mattsson.

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Einar Mattsson’s use of video automation with Storykit has improved HR operations, resulting in better communication, stronger recruitment outcomes, and a more cohesive employer brand.

→ Explore the full case study and watch video examples

Listgrove - Growing social media presence with video

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Listgrove, a global recruitment and HR specialist, sought to enhance its social media presence and incorporate video into its marketing strategy. With Storykit, Listgrove was able to create high-quality videos in-house, leading to significant growth in their social media following.

Key achievements:

• Increased LinkedIn followers: Listgrove achieved a 28% increase in LinkedIn followers, growing from 58,000 to 78,000 in just one year by consistently posting engaging video content.

• Enhanced brand visibility: By promoting their services, sharing client testimonials, announcing job vacancies, and updating followers on the latest news and events through video, Listgrove improved brand awareness and engagement and made a significant impact on both clients and candidates.

• Streamlined video creation: Storykit enabled Listgrove's marketing team to easily produce and adapt videos for various platforms, including Twitter and Instagram, without any prior video experience.

• Empowered marketing team: The ability to create and share high-quality videos quickly and efficiently empowered Listgrove’s marketing team to explore new creative opportunities and enjoy the process.

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"When we started using Storykit we had 58,000 followers on LinkedIn, and now we have 78,000," says Airelle Charra, Director of Marketing at Listgrove.

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Listgrove’s use of Storykit for video production transformed their social media strategy, resulting in substantial growth in their online presence and increased engagement with their audience.

→ Explore the full case study and watch video examples

Conclusion: Turn your HR department into a content powerhouse with Storykit

As HR professionals, we know the unique challenges that come with keeping employees engaged, communicating key messages effectively, and attracting the right talent. We also understand the frustration of relying on external teams for content creation. With Storykit, you can turn those challenges into opportunities.

• ‍Take control and collaborate: Storykit gives you the power to create your own video content, freeing you from the delays of waiting for marketing or agencies. It’s a platform built for collaboration, allowing your entire HR team to work together effortlessly. Whether you’re crafting onboarding videos, recruitment ads, or internal announcements, everyone can contribute and access the same projects, ensuring consistency and efficiency.

• Create with confidence: You don’t need to be a tech wizard to make great videos. Storykit’s intuitive design means anyone in HR can produce professional, on-brand videos without stress. Plus, our dedicated customer success team is always here to help, so you can be confident that your content looks great and aligns with your brand standards and accessibility.

• Expand your reach quickly: With just a click, Storykit allows you to tailor your videos for different platforms, and save the same video in various formats, ensuring you reach your audience wherever they are. This means you can communicate important messages faster and more effectively, making your HR department more agile and responsive. 

By using Storykit, your HR team can transform into a content powerhouse, driving better engagement, fostering a strong workplace culture, and attracting the talent that fits your organization. Embrace the power of video, and watch your HR initiatives come to life like never before.