So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
October 6, 2023
October 6, 2023
Read on to learn the secret sauce of savvy video SEO marketers…
In 2022, people watched an average of 17 hours of online video content per week. And it’s safe to say that this number is not going down.
As search engines like Google continue making steps to prioritize video over text, and platforms like YouTube and TikTok refine their algorithms for faster, more relevant video recommendations, competition in the video space will intensify.
Creating a great video isn't enough; you need to know how to rank it.
Already keen to whip out your director’s chair? Here’s a refresher of 7 key dos and don'ts for how to get your video seen by more audiences using video SEO in 2025.
If you want to learn more about how to use video on your website to rank your pages higher then read our latest article: Video for SEO: How video can improve your on-page SEO rankings
Here are some of the major do’s and don’ts of video SEO.
Make sure you're creating something that YOU WANT TO WATCH. If you wouldn’t want to watch your content yourself, neither will your audience. Be ruthless with this rule. Your video shouldn’t just be visually engaging and concise, but also tell a story.
Try experimenting with different formats and audio styles like voiceovers, as well as ways to visualize your point, like using animations.
Don’t lag behind your competitors by sticking with the old; EXPERIMENT AND RENEW your content mix by regularly checking your content’s analytics. You’ll know which of your video formats are most engaging when statistics like your average view time are high.
By consistently checking up on your video’s watch time, engagement, shares and likes, you can stay on top of what works and what doesn't. If one approach to your storytelling doesn’t get as much engagement as another, exclude it from future plans and replace it with what does work.
Just like standard search engine optimization, understanding how to get the most out of keywords is – pardon the pun – KEY TO SUCCESS of your video SEO. To start, research similar content and use a keywords tool to find words that have the strongest ranking potential.
Try keyword tools like:
For example, your video title could change from ‘The Best Job Interview Tips’ to ‘A Finance HR Manager’s Guide: Top Mistakes New Recruits Make In Interviews’. The first video title will have so much competition that you’ll never be found, whereas if you’re specific and target a subsector of searchers – you might just be on to something…
You should also pay more attention to your video’s description or caption than you ever have. Every video platform, from TikTok to YouTube, uses your description in its algorithm. By making yours informative, eye-catching, and specific, and adding in relevant hashtags, you can start leveraging keywords more strategically for your niche, making your content easier to discover and helping you reach more eyes.
But why stop there?
Experiment with different title formats, tags and categories to find your brand’s secret video SEO sauce…
Just like everything else fun in life, keywords are BETTER IN MODERATION. If your video seems jam-packed and overly inflated with irrelevant and desperate keywords and hashtags, you’ll drive viewers away by seeming like a robotic advertisement.
Not only that, but keyword cramming can also drive away algorithms. So many people think that adding as many keywords as possible will lead to their video ranking better; actually, it's the opposite.
Search engines can detect this and will often block your content from the search results because of it. So don’t be desperate. Research your target audience, use keyword tools and review your past successes to carefully curate your keywords.
Providing captions and transcripts for your videos is a MUST. You’re ensuring that your content is accessible, inclusive and discoverable to an even larger audience.
But keyword targeting through transcripts and captions is often overlooked, too. Search engines can’t listen to your video (yet!) so they rely heavily on context to understand and categorize your content.
By including text in your content, you’re giving them this context yourself. And by using keywords in your captions and transcripts, you increase your video’s discoverability, increasing that all-important ranking for your video in the search results.
Learn how to add captions and transcripts here.
Selecting the right thumbnail is more than just a visual choice; it's a STRATEGIC move in the world of video SEO. Think of it as the cover of a book, beckoning viewers to dive into your content.
While the video's content is paramount, the thumbnail is often the first impression, influencing click-through rates and viewer engagement.
A captivating thumbnail not only grabs attention but also sets the tone for what's to come. Overlooking this element can mean missed opportunities, as users might scroll past a generic or uninteresting image.
By investing time in crafting a thumbnail that resonates with your target audience, you're not just enhancing aesthetics—you're boosting your video's potential to rank and be seen.
If your future consumer is asking questions relevant to your niche, you should BRING HELPFUL ANSWERS. There’s nothing stopping you from becoming a truly credible source in your field and the go-to for answers.
A big indicator of credibility is watch time. If your videos have a short watch time then they won’t get ranked.
You can start today, by creating content aimed at their questions. Use tools like Answer The Public to find questions asked in your niche, and then use your newfound love for keywords to bring educational video responses. You can switch between formats, too: you could film a Q&A, an interview or a how-to guide.
When it comes to connecting with your audience, video is here to stay. By adapting your team to take video marketing seriously using video SEO techniques, you can master the art of capturing your audience where they’re looking.
October 5, 2023
October 5, 2023
Picture yourself with direct control over your video content, dramatically reduced wait times, and significant cost savings.
While taking the first step may feel intimidating, we're here to guide you through its simplicity and highlight the compelling reasons to make that move to in-house video production today.
In-house video production refers to the process of planning, creating, editing, and distributing video content using an organization's own resources and personnel, rather than outsourcing these tasks to external agencies or production companies.
Video has become crucial for ALL aspects of a business. It's not just for big campaigns anymore. You need video for social media, internal communications, product explanations, events, etc.
And you don't just need one video; you need many. With such high demand, how do you keep up?
The solution: move video production in-house.
Let's be candid: moving video production in-house is not only a massive time-saver but also a significant money-saver. The ability to create content on-demand without the back-and-forth with external agencies means you get your video when you need it—NOW, not tomorrow or in three weeks. This is so important, especially in the rapid world of social media.
Moreover, the financial savings can be substantial, allowing you to allocate budget to other crucial areas of your business. Don't just take our word for it - check out the Dun & Bradstreet case to see real-world application and results.
Next, we'll discuss the types of videos your business should be making and how you can enable anyone to make them.
To learn more about the role of video today, check out our e-book: Video for everything, Video for everyone.
Most companies rely on video for effective marketing, hiring, and training. But the problem is, they think that each video needs to have professional filming, or maybe a talking head with audio and subtitles.
Here is the problem with these types of videos:
If you want to create effective videos for anything in your organization, look no further than text-based videos. They're the key to empowering everyone in your team to produce content that's both effective and on-brand.
Here is an example of a text based video:
While there are moments when hiring an external agency for large-scale productions is needed, many videos can be crafted in-house. Whether it's conveying your brand's message, promoting a new job opening, or highlighting your latest blog post, you have the tools and talent internally to bring those stories to life.
Of course, the world is brimming with platforms to kick your in-house video production up a notch. But here’s the deal: Storykit AI isn’t just another option. It’s THE best choice for teams and companies, big or small.
And hey, it’s not just because we are Storykit (okay, maybe a little - wink), but because we genuinely have the secret sauce for your storytelling success—the ability to transform any text you have into video.
Here are all the ways Storykit stands out:
When it comes to video creation, one size fits… nobody. This is why it’s important to go for a tool that lets you be creative in a way that suits your brand and your personal needs.
Storykit comes with creators that allow you to input text and get well-crafted, on-brand, videos out for a variety of purposes.
This includes:
If you aren’t completely satisfied, you can generate a new video or edit it manually. Either way, you never have to start from scratch.
Elevating your average watch time is pivotal and hinges on crafting standout videos. That's where Storykit steps in. We help you turn any content into a compelling story, enhancing its performance and impact effortlessly.
Fredrik Strömberg, CPO and Co-founder of Storykit, says:
“With a history of running the pioneering video publisher KIT and a deep knowledge of storytelling, we know what makes a video stand out. Our AI is designed to take your content—whether it's a press release, blog, or more—and present it in the best possible way through video.”
With Storykit, you can bring your ideas to life faster and repurpose your content with purpose, so you can get on with the rest of your job.
Some video editors have a steep learning curve, and you don’t have time for school. Let’s face it: your day-to-day work is loaded with too many tasks. And you never signed up to be a movie director.
In-house video platforms like Storykit allow anyone to create videos with no editing skills necessary.
Checkout this video of us turning a report into a video in 2 minutes!
Many video platforms let you set branding guidelines but not lock them in. This means it is still easy for your sales team to go rogue and produce videos with the wrong colors or fonts.
We get it; you’ve got a strict set of brand guidelines. Storykit will follow them to the letter, every time, ensuring your branding is locked in with “Brand Rules”. You’re not only controlling colors, fonts and logos, but animations, assets, styling and even messaging (custom creators will do that).
The best companies use tools that enable the whole organization to create what they need, instead of having everyone lean on one person to perform the roles of a whole film studio. With Storykit you can let the whole team run with their ideas and create great-looking videos without the skills and expense of a video editor.
For more tips on getting started with in-house video production, check out: Navigating top video challenges [What I wish I knew earlier]
If you're still incurring hefty costs for a single monthly video, it's time to rethink your approach.
Transitioning to in-house video production can elevate your brand and offer unparalleled flexibility and cost-efficiency. Take the leap and see what you can achieve.
October 2, 2023
October 2, 2023
Case studies are more than just tales of triumph; they're a goldmine for generating leads. While several top marketers are tapping into their potential, many brands miss out on truly harnessing their power.
It's not just about having great case studies; it's about leveraging them effectively.
Ready to turn your success stories into lead magnets? Keep reading and we’ll show you how.
Explore our webinar, 'Steal our strategy to double the reach of your case studies',featured below. It delves into the article's key points and guides you through the process of making case study videos.
Case studies provide concrete examples of how a product or service has been successfully implemented. Instead of just making claims, businesses can show real-world applications, demonstrating their solution's effectiveness and reliability.
Through case studies, potential clients get to see the human side of a business. They read stories about real challenges faced by real people and how those challenges were overcome. This creates an emotional connection and trust between the brand and the potential client.
Every industry or client has unique challenges. Case studies can be tailored to address these specific pain points, showing potential clients that a business understands their needs and has previously solved similar problems.
Publishing multiple case studies over time establishes a business as an authority in its field. It shows that the business doesn't just have one-off successes but consistently delivers results for its clients.
Case studies are a powerful tool in a business's arsenal, bridging the gap between claims and proof, and fostering trust with potential clients. Keep reading to learn why your case studies might not be capturing the spotlight they truly deserve.
Your case studies are impressive, but they might not be hitting the mark due to ineffective distribution. Here's what could be tripping you up:
To amplify the impact of your case study and generate leads, having a strategic distribution plan can be a big help.
Here's a tailored strategy that not only maximizes the reach of your current case study but also serves as a blueprint for future ones. The best part? You can craft this plan in just 30 minutes and then use it over and over again.
While the overarching goal is lead generation, it's crucial to pinpoint specific objectives. Are you aiming to drive traffic to your website, educate potential clients on the platform, or nudge those on the verge of conversion to take action?
For this exercise, hone in on one or two primary goals:
Example: We've developed a case study for our customer Listgrove. They are a recruitment company that was able to grow their LinkedIn followers from 58,000 to 78,000 in a year. Our goal is to drive more people to the case study so that they read it but also hopefully explore more of our site and learn more about our product.
Who stands to gain the most from your case study? Pinpointing your audience ensures your content resonates.
Example: For our example, our primary focus is on marketers, mainly those into social media.
We want to show two things with our case study:
(Alternatively, for a different campaign, we could target recruiters and recruitment agencies, and show how video can be a game changer in their work.)
Where does your target audience congregate? Whether it's LinkedIn, Facebook, or somewhere else, identify the platforms where they're most active and engaged.
Example: We'll utilize LinkedIn since this case study shows specifically how companies can achieve better results on LinkedIn. It’s very relevant.
Think about engaging content formats. Depending on the distribution channels you've chosen, adapt your case study into carousel posts, image posts, emails, videos, and other engaging formats.
Example: As a video marketing software company, video is our forte, it stands out from other content in the feed and makes your message more memorable. To entice our audience to visit our page, we'll focus on short-form videos, experimenting with teasers, listicles, and summaries.
Case studies are rich in valuable insights. Consider innovative ways to present this information to capture your audience's attention.
Some strategies include:
Example: We'll produce a video teaser titled, "How Listgrove gained 20,000 LinkedIn followers in a year with video," complemented by a call-to-action inviting viewers to delve into the full content.
Your case study as a whole contains a wealth of information but there are so many ways that you can split it up and target it toward different audiences to really get your message / multiple messages across. Here are three video examples that we made out of our Listgrove case study that you can copy to make your own case study irresistible:
People connect with people. A brief, impactful quote video effectively grabs attention, enticing viewers to click through and discover the full story.
Hook viewers seeking similar success. A case study video that leads with the achieved results not only captivates attention but also resonates with those aspiring for the same outcomes, encouraging complete viewing and future exploration of your product.
Many people don't like to leave social platforms, especially when scrolling on their phones. Transform your case study into a full video summary and take your audience on a full narrative journey with no-click-content. Those who stay for the entire tale are not just viewers; they're your keenly interested future customers.
While there are numerous platforms that allow you to quickly create videos, none have specifically designed features for transforming your case study into a video. Storykit AI stands out as the quickest route to crafting professional highlights from your case studies (or any other piece of content you have!). All it takes is a simple copy and paste of the text.
Here is a video of us turning a report into a video in 2 minutes!
In an era where authenticity and social proof reign supreme, case studies stand as a testament to a brand's value
By harnessing the influence of satisfied customers, businesses can not only enhance their brand's credibility but also pave the way for meaningful connections and conversions. Embrace the power of case studies and let them be the driving force behind your lead generation efforts.
September 28, 2023
September 28, 2023
Contrary to popular belief, internal communications isn't just about passing messages within the organization; it's also about building strong relationships between employees, enhancing teamwork, and creating a healthy organizational culture.
In this article, we will take a closer look at the importance of effective internal communications, its benefits, and strategies for implementation.
At its core, internal communication refers to the exchange of information within an organization. It can take many forms, such as emails, newsletters, team meetings, one-on-one conversations, and company-wide announcements.
Internal communication is crucial to the smooth operation of any organization, as it enables employees to understand their roles and responsibilities, share ideas, and stay aligned with company objectives.
It also helps to create a sense of community within the organization. When employees feel connected to one another and to the company as a whole, they are more likely to be invested in their work and committed to the company's success. This, in turn, can lead to increased productivity and better business outcomes.
Here are some of the key benefits of effective internal communication and how it can positively impact an organization's growth and success.
One of the most significant benefits of effective internal communication is improved employee engagement. When employees feel informed and connected to the organization's mission, they are more likely to be motivated and contribute to the company's growth. Regular communication can also help build trust and a sense of community, which is vital for employee retention and job satisfaction.
39% of employees think people in their organization don’t collaborate enough. (Source: Queens University)
Effective internal communications is a crucial factor in promoting teamwork and collaboration. Regular updates on projects, sharing of ideas, and feedback helps break down silos and ensure that everyone is on the same page and can align their efforts towards the organization's goals.
It can also help identify and resolve conflicts before they become major issues, ensuring that everyone is working towards the same objectives.
Effective team communication increases employee retention by 4.5 times, compared to businesses that lack effective communication in the workplace. (Source: ZenHR)
If you want to give your companies a good reputation and keep your employees satisfied and feeling valued in their roles, then having a culture that values open communication is key. When employees feel heard, understood, and communicated with, they are more likely to stay in their jobs, reducing recruitment costs and employee turnover.
Employee productivity increases by 20-25% in organisations where employees are connected through strong communications in a business. (Source: CSG)
Effective internal communication can also make a significant impact on an organization's productivity.
When everyone is on the same page and has the relevant information, there is less time wasted on miscommunication or working on tasks that are not aligned with the company's objectives.
Additionally, if communication channels are open, employees are better able to ask for help or offer feedback, reducing the time it takes to solve issues.
74% of employees feel they are missing out on company information and news. (Source: EveryoneSocial)
Effective internal communication is vital to making better decisions and problem-solving. When employees are well-informed about processes, changes, and company information, they are better equipped to make decisions that align with the company's objectives.
Additionally, if an issue arises, having open communication channels can help employees collaborate and find solutions more quickly.
33% of employees say a lack of open, honest communication negatively impacts morale. (Source: Accountemps)
Effective internal communication is crucial to building a strong organizational culture. When communication is open and transparent, employees feel empowered and engaged, which fosters a healthy workplace environment. Additionally, communication can help communicate company values and goals, align employee behavior, and create a sense of belonging.
Now that you know the key benefits of using internal communications, here are 3 steps you can take to implement it in your organization.
When planning your internal communication strategy, it's essential to set clear goals and objectives that align with company values. Your goals should be specific, measurable, achievable, relevant, and time-bound. Setting clear goals and objectives can help keep the communication channels focused and ensure the right message is delivered to the right audience at the right time.
Example: If your company's goal is to increase sales by 10% in the next quarter, your internal communications strategy should focus on how employees can contribute to achieving this goal. You can communicate the target sales figures, provide updates on progress, and recognize employees who make significant contributions towards achieving the goal.
There are many channels that you can use for internal communications. These could be:
The key to selecting the right communication channels is to determine the purpose of the message, the audience, and the context. Personalizing your message based on the audience's preferences and needs can help increase engagement and keep employees connected.
Example: If you want to communicate a new company policy, you may choose to send an email to all employees, post the policy on the company intranet, create a video explaining the policy and share it on Slack and even hold a meeting explaining it. This approach ensures that all employees receive the message and have an opportunity to ask questions and provide feedback.
Here is an example of a policy video that we made to explain how our wellness allowance works:
For more inspiration on how you can use video for internal communications, check out these articles:
One of the essential aspects of effective internal communication is to encourage open and honest feedback. Employees should feel comfortable sharing their opinions and ideas without fear of retribution.
Feedback can take many forms, such as regular surveys, one-on-one meetings, and team meetings. When employees feel heard, they're more likely to engage and contribute positively towards the organization.
Example: You can conduct regular employee surveys to gather feedback on company culture, work environment, and job satisfaction. You can also hold one-on-one meetings with employees or have a well-defined procedure of grievance in place. When employees have concerns, questions, or suggestions, they need a clear and accessible process to voice them. This procedure should ensure that employees can communicate their grievances in a safe and confidential manner
Effective internal communication is a critical component of any organization's success. It has the power to improve employee engagement, enhance teamwork, increase productivity, reduce employee turnover, and create a healthier workplace culture.
By employing the right communication strategies and tools, organizations can achieve these benefits and create a more connected, engaged, and successful workforce.
September 27, 2023
September 27, 2023
Video has emerged as an unparalleled tool for businesses to communicate complex ideas, engage audiences, and drive brand awareness. Azelio, a pioneer in renewable energy storage, stands as a testament to the transformative power of video in marketing.
Want to elevate your video marketing game? Take a chapter out of Azelio's playbook with these 5 standout strategies they're using to reach their brand further.
Check out the full case study here: How Azelio is using video to promote renewable energy storage
Renewable energy can be hard to get your head around, especially when talking about storing it for a long time. Azelio uses videos to break down these big ideas. For example, they made a video called 'Everybody's talking about renewable energy' to remind people that storing energy is a big part of the conversation.
A lot of companies have good content that gets forgotten far too quickly. Azelio brings this content back to life by turning it into videos.
When there's new news or content updates, Azelio is quick to share it with videos. Like when the UN announced the release of an important climate report in a press conference in the afternoon, Azelio made a video about it right away.
Videos are a fun way to show what a company is up to and build your brand. When Azelio went to the World Future Energy Summit in Dubai, they made videos to share their experience.
A website is like a company's online home, the primary destination for those seeking to understand more about what you offer. Azelio makes their website content clearer more engaging by adding videos.
Azelio shows that videos can make a big difference in modern marketing, especially if you are addressing a complex subject. It's not just about creating content; it's about crafting experiences, telling stories, and building connections.
As Azelio has demonstrated, with the right strategy and tools, video can elevate a brand's message, making it resonate louder and clearer. After all, in the world of marketing, seeing is believing.
September 20, 2023
September 20, 2023
In today's digital age, content is king.
But while written content has traditionally dominated the web, there's a new contender in town: video.
As the consumption of video content continues to rise, many website owners and marketers are beginning to realize the potential of integrating videos into their SEO strategy.
For example, Lemonlight sees that almost all of their pages bringing in the most organic traffic include video content, and they typically see boosts in organic traffic ranging between 10% to a whopping 250% when they add content to existing posts.
Keep reading to discover the reasons behind the ranking boost from embedded videos and the best practices to implement them effectively.
Before we delve deeper, it's essential to address a common point of confusion we often encounter: the distinction between 'Video for SEO' and 'Video SEO'.
While both "Video for SEO" and "Video SEO" aim to optimize online visibility, they target different outcomes.
In this article, we are focusing purely on “Video for SEO” and how to use video to rank your website pages higher on search engines.
If you want to learn more about “Video SEO” and mastering YouTube then you can check out this guide Video SEO the Definitive Guide.
When Google and other search engines evaluate your content, they look at numerous factors to decide your ranking.
Integrating videos into your pages can positively influence these factors and here's how:
While it's a given that incorporating videos into your web pages can boost SEO rankings, the specifics — like video management, embedding techniques, and hosting choices — often slow marketers down.
We're here to demystify it all and give you the lowdown on what you really need to know with answers to the most common questions we get about video for SEO.
We have two approaches to this answer.
According to Google’s John Mueller, there’s no difference, when it comes to SEO, between embedded videos and videos natively uploaded to a website.
He says that in the end, the main concerns here are getting the content indexed properly and ensuring users are happy with the experience. If both of those concerns are satisfied then everything is fine from Google’s point of view.
If you want a blog page to rank higher, then your primary objective should be crafting videos that enrich your content, boosting elements like user engagement and time spent on the page.
So, for this, don’t fret over the hosting platform; the key is its presence to elevate your content quality.
Here is why WE think that hosting location does matter. Through our experiments with embedding videos on our blog, we've observed that while Vimeo-hosted videos can enhance our page rankings, they don't appear as video snippets in Google's search results, potentially leading to missed traffic opportunities.
For instance, even if we position a Vimeo video at the top of our page — following Wistia's guidelines for Google snippet appearance — Google prioritizes a YouTube video located further down on the same page, even if it's not our primary content.
A case in point is our article, " Employee onboarding videos: 20 examples, tips & templates for 2023." The top-positioned Vimeo video on employee onboarding is overshadowed in search results by a YouTube video from Dropbox, which we've embedded further down in the article."
Keep reading to learn more about video snippet in the next section and incorporating video's that aren't your own.
A heads-up on self-hosting: Thinking of hosting videos on your own turf? Cool, but remember, big video files can make your pages slow, which isn't great for SEO. That's why a bunch of people often lean on external platforms like Vimeo and YouTube.
Okay the question you have been waiting for. How do you get your webpage to appear as a video snippet in search results?
For your reference, a video snippet is an organic Google search result that appears with the following video metadata:
A video can appear on Google in the following places:
Sometimes it’s enough to just have a video on your page (But remember to host the video on YouTube if you can for reasons mentioned in the last section) like the example we posted above — especially if you’re looking to rank in the “Videos” section. This is because Google is still using all of the information you provided on your blog post to answer the search query and not just scanning the video metadata.
When Google identifies a video on a page, it tries to understand what the video is about so they can serve it to users who are looking for that topic.
The information that Google gathers about your video comes from:
However, if it is a competitive subject and you want a specific video to compete in general search, then what you need to do is make the video the main content of your page. This way, when someone clicks on a snippet they can easily find and watch the video.
According to Wistia, here is how you make your video the main part of the page:
If you want to learn more about optimizing your videos to appear on google you can check out Google’s video SEO best practices.
Unfortunately, there is no perfect answer to this question.
According to Google’s John Mueller, Google could either return the YouTube landing page in search results or return the web page where the video is embedded. If the page where the video is embedded contains more information then Google may serve it over the YouTube page as it would be considered more useful to searchers.
On the other hand, if the YouTube landing page has more ranking signals and more relevant information for people, then that’s the one that will be shown in the search.
It all depends on the quality of the content and the search intent.
You've likely heard that search engines can't "watch" videos. So, the more textual info you provide about your video, the better search engines can grasp its content and relevance to the page.
Think of it like giving a movie synopsis; it helps set expectations.
While more details are always a plus, remember you are not JUST trying to get your videos to rank, you are using video to boost your content's SEO. It's the same as embedding an image — you want to provide enough context so that when Google crawls your page, it gets the gist and knows that the video is adding value to the content on the page.
Here's a quick checklist of text you can include with a video, but remember, the most important thing is that it is there:
The key takeaway? Don’t fall into a trap by focusing too much on all the information “you think you should add” about the video you want to include. Create good videos and put them in your content.
Keep reading for insights on how you can create videos to boost your on-page SEO.
Yes! We use videos we find on YouTube all the time to elevate our content’s performance and so do a ton of other businesses. The goal is to complement your stellar text with engaging media - it doesn’t mean it has to be your own.
Let's break it down with an example:
SE Ranking has an article titled “How videos impact your SEO rankings”.
This ranks for keywords like “video content seo” and “videos and SEO”. They offer a list of details to include for optimal video indexing — super useful for Video SEO — but if you peek at their article, you'll notice a mix of media that they are using to get their content to rank:
In essence, they've packed in a variety of elements that boost on-page SEO, making the article more digestible and engaging (which equals better ranking).
Also, like we mentioned above, the YouTube video that we featured in our onboarding article made it possible for us to rank first on Google’s “video search”.
By now, you should recognize the significant impact videos can have on enhancing your on-page SEO.
While leveraging existing content from platforms like YouTube has its merits, producing original videos is equally crucial. However, diving into video creation can be daunting, especially without prior experience. The thought of spending time and money on high-end equipment and intricate editing software can be discouraging for many.
Enter Storykit AI: a tool designed to swiftly transform your existing text content into engaging text-based videos. These videos not only enrich your content but also make it more accessible and engaging for your audience. For instance, we've used Storykit AI to craft the video at the start of this article, illustrating the concept of "Video for SEO."
To begin, simply extract text from your existing pages and input it into Storykit AI. The result? Compelling videos that elevate your content without the hefty production time or costs.
See how it works below.
Hopefully, you're motivated and prepared to integrate valuable videos into your web pages.
But remember, although video is just one element of on-page SEO that can score your content points and grow those rankings, don’t forget that there are a lot of elements that go into on-page and off-page SEO that you need to check off to be successful.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
