So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
April 2, 2025
April 2, 2025
Thought leadership is key in social media branding, setting your company up as the go-to for insights and expertise. But, traditional video interviews, webinars and podcasts can be intimidating for speakers and a pain to edit for social media.
We're bringing in a simpler, easier method: silent interviews. By using strong quotes, static images, and background footage, you can craft impactful thought leadership content that connects with your audience and lifts your brand.
Join our upcoming webinar: Fill your summer content plan (without breaking a sweat)
Thought leadership is more than expertise; it's about shaping perceptions and building trust. On platforms like LinkedIn, where insights are exchanged daily, being a familiar, reliable source elevates your presence.
If you look at the feeds of companies like Chili Piper and Refine Labs, for example, you can see various individuals from their teams sharing expertise about their niche, helping to build their brand's reputation.
This approach not only positions you as an authority but also strengthens connections within your network, making thought leadership an indispensable component of personal and brand development.
The types of thought leadership videos often seen on social media include repurposed clips from podcasts and webinars, as well as professionals speaking directly to the camera. While these methods are great and highly effective, selecting and editing the footage you want to use, and adding subtitles and transitions, all require skill and time
In addition, not everyone is comfortable being filmed, which can make gathering content a challenge. Even if someone has valuable insights to share, the process of filming them can be stressful for both parties.
However, the thing is, these methods aren't the only effective ways to share knowledge and portray your company or team members as thought leaders.
Why?
Because a large percentage of videos on social media are watched without sound anyways.
So, what you really need is just the text. Remember, the main goal of thought leadership is to disseminate knowledge. And we're going to show you an alternative and equally effective way to do that through silent text-based video.
At Storykit, we've coined the term “silent interviews” because it's one of our favorite methods to showcase thought leadership.
Ever heard someone say something brilliant, like your CEO sharing profound insights, but they're hesitant to be filmed or speak on social media? Silent interviews can solve this dilemma.
Or do you have a webinar that you did with a lot of great insights but don’t have time to add subtitles and edit the best clips? Silent interviews can solve this dilemma.
Here are all of the ways you can promote your thought leadership with silent interviews:
1. Quote only: When you have someone who's shared something profound but you lack a picture or footage of them, you can still make their words stand out. Simply display their quote on your brand's color. This straightforward approach ensures that their message shines through even without visual elements.
2. Quote and stock imagery: If you're looking to enhance your video with visuals but lack original footage, stock images can be a valuable resource. Incorporating relevant stock imagery can help illustrate the story being told, adding depth and context to your thought leadership content.
3. Quote and a real image: Let's say you've conducted an insightful interview, but unfortunately, it wasn't filmed. Don't worry; you can still leverage the valuable insights shared and show off the person who said them. This method not only makes the content visually engaging but also ensures that the essence of the interview is effectively conveyed to your audience.
4. Quote, a real image, and stock imagery: In scenarios where you lack filmed footage but still want to create visually compelling content, combining an image with stock footage can be highly effective. For example, consider one of our case interview videos below, where we seamlessly blend an image of the interviewee with relevant stock footage. This approach not only enhances the storytelling but also maintains viewer engagement throughout the video.
5. Quote with separately filmed footage: Sometimes, the most authentic moments aren’t captured on camera. If you have a great quote you want to share, just recreate the moment in a fun way. For instance, in the video below we filmed our CEO having a casual discussion about poetry but overlaid an insightful quote that he said. This method captures the authenticity but also emphasizes the depth of their expertise.
6. Quote with the filmed footage: When you have someone speaking on camera, aligning text with the moment can sometimes be challenging. However, there's a simple solution: place the footage in the background and overlay insightful text over the top. Then when the text doesn't perfectly sync with the audio, it doesn’t matter. Take a look at this clip from one of our webinars as an example.
7. Quote, the filmed footage and stock imagery: The final way to get your story across is use a quote with the filmed footage and add in some stock imagery to help tell the story. Here is an example from a podcast our Communications Director, Jonna Ekman was on showcasing all three.
With innovative techniques like silent interviews and creative use of text and visuals, anyone can effectively engage their audience and establish themselves as a trusted authority in their field. Start experimenting with these methods and start making a lasting impact in the digital landscape, fostering connections and inspiring meaningful conversations.
April 1, 2025
April 1, 2025
Join our upcoming webinar: Fill your summer content plan (without breaking a sweat)
Here’s why:
So, what can you do? The key is adjusting your marketing strategy to match how B2B buyers actually behave today.
Nearly 80% of buyers say their last purchase was complex and difficult. That’s because the B2B buyer journey isn’t a straight line—it’s unpredictable and varies from customer to customer.
From our experience in B2B sales, no two deals are the same. Some buyers find us organically and are ready to purchase immediately. Others require outreach and months—or even years—of nurturing before finalising a sale.
Every journey is unique, shaped by different factors like company priorities, internal approval processes, and market conditions.
However, while every sale is different, there are ways to make the process smoother.
By understanding how buyers research, compare, and make decisions, you can position your brand effectively and guide them toward a purchase with less friction.
As we’ve discussed, buyers prefer to research on their own.
They’re less likely to respond to cold calls or emails unless they’ve already seen or heard about your brand. That’s why a strong digital presence is essential.
You need to be visible across multiple platforms so that when potential buyers start their research, they recognise and trust your brand.
Many companies post sporadically or run occasional ads, fearing they might overwhelm their audience.
But in reality, getting noticed requires consistency. Social media algorithms favour regular posting, especially when it comes to video content. And your audience does too.
Studies show that people remember 95% of what they see in videos compared to just 10% of what they read.
If you want to build awareness:
Even if people don’t interact with your content right away, repeated exposure builds familiarity and trust, which are key to long-term engagement.
Your website plays a crucial role in your buyer’s journey. It’s where potential customers go to gather information, validate their decision, and ultimately convert.
Here’s why it’s essential to optimise it:
In addition to social media and your website, many B2B buyers turn to third-party review sites before making a purchase. Sites like G2, Capterra, and TrustRadius are where potential customers compare solutions, read reviews, and evaluate options.
Make sure your brand appears on relevant comparison platforms so that when people search for terms like "best video software" or “best CRM tools,” your product is visible.
Getting listed on these sites allows you to:
In a perfect world, buyers will see you on social media, find you through search, visit your website, and convert.
But as we’ve mentioned, the sales process is rarely that straightforward. This is why you also need to focus on the human element—building trust and relationships over time to guide buyers toward a decision.
While research from Gartner shows that 75% of B2B buyers prefer a rep-free sales experience, they still crave personalised interactions.
In fact, nearly 70% of B2B buyers expect vendors to have deep insights into their specific needs, industry challenges, and business goals.
This highlights an important truth: even though your marketing efforts might be driving inbound leads and easing the burden on your sales team, personalisation and human connection remain vital.
Ideally, your marketing strategy is driving leads to your business, making your salespeople’s jobs easier by engaging with prospects who are already familiar with your brand.
This is where the value of social media comes in.
By maintaining a consistent and targeted presence, you're building brand recognition. When you finally reach out to a potential lead, they’re more likely to trust you, as they’ve already seen your brand across different platforms. This familiarity makes them more open to conversations, increasing your chances of success.
Even in a digital-first world, the human element shouldn’t be overlooked. People still crave personal interaction.
Capitalising on events—whether virtual or in-person—can be a powerful way to engage with prospects, showcase your brand, and strengthen relationships. We’ve seen firsthand how attending and hosting events can significantly boost brand awareness and create meaningful connections with potential buyers.
By incorporating face-to-face interactions into your strategy, you remind prospects that behind every brand is a team of real people ready to help. This human touch builds trust and lays the foundation for deeper, long-term relationships.
B2B buying has changed, and your marketing strategy needs to change with it. To stay ahead, focus on being where your buyers are, providing value through content, and using data to personalise your approach.
The more you align with how B2B buyers think and act, the better your chances of turning them into customers. Need help doing that? Reach out and we'll show you how to jump start your content startegy with video.
March 27, 2025
March 27, 2025
I’ve come across this statement multiple times on LinkedIn this week.
Many marketers feel immense pressure to stay ahead of technological trends. However, hastily adopting AI solutions can often lead to more problems, rather than improvements.
This is particularly true when the purpose behind the adoption isn’t clear. And with so many tools out there, it can be overwhelming and confusing to figure out what you need.
The good news is you don’t need to master every tool—just a few that will help you do your job better. We’re here to share our 5 favorite AI marketing tools that we use daily to stay efficient and ahead of the game.
AI is changing marketing by making it more efficient, precise, and effective. Here are some key ways AI is used in marketing:
Artificial intelligence enables marketers to operate more efficiently by automating repetitive tasks and delivering valuable insights. This allows for more personalised and effective marketing strategies.
As mentioned earlier, AI offers countless possibilities for modern marketing. The key to success lies in finding the tools that work best for you—even if it's just one, used to its fullest potential.
Our marketing team uses five AI tools. These tools play a key role in driving our results, and I’ll walk you through how we use each one.
Video content performs best on social media, consistently outperforming static posts in terms of reach, engagement, and viewer retention.
In a fast-scrolling environment, videos are more likely to stop the thumb and capture attention—especially when they’re clear, concise, and on-brand. But creating high-quality video content regularly can be time-consuming and resource-intensive, which is where the right AI tool can make a significant difference.
We use Storykit to streamline our social content creation. It allows us to transform existing text—whether it’s copied directly from a document or pulled from a URL—into engaging, scroll-stopping videos tailored for social platforms. The AI automatically selects suitable visuals, animations, and layouts to bring the content to life, requiring only minimal editing on our part.
While we might fine-tune some scenes for tone or emphasis, around 90% of the production work is handled by the tool, saving us countless hours each week.
To maximise efficiency, we follow a 90-10 rule when creating video for social media. This means 90% of our video posts are repurposed from content we’ve already created—like blog articles, case studies, customer interviews, newsletters, and webinars.
Only 10% is net-new content developed from scratch. This strategy not only ensures we achieve our social media goals, but also helps us extract more value from every piece of content we produce. Instead of letting a great blog post fade after a week, we turn it into multiple videos that can be distributed over time. It’s a smart, scalable way to stay top-of-mind without overextending our team or budget.
To improve SEO, it’s important to publish a steady stream of content around focused topics and interlink those pieces strategically. This practice—known as creating topic clusters—signals to search engines like Google that your site is a credible and comprehensive source of information within a specific niche. Over time, this can significantly improve domain authority and help individual pages rank higher in search results.
While we invest in long-form, in-depth articles on high-priority topics, it’s equally valuable to create supporting content that answers common questions and covers broader or adjacent subjects. These shorter, keyword-focused articles add depth to our content ecosystem and help guide users through various stages of the search journey. For example, when we need to publish explainer pieces such as “What are LinkedIn impressions?” or “How to create a standout LinkedIn business page,” we turn to Byword.
Byword is an AI-powered content generator specifically designed for SEO. It can produce articles in bulk from thousands of keywords, meta titles, or content outlines. Although we typically generate content one piece at a time, the platform’s core strength lies in its ability to deliver well-structured, keyword-rich drafts that serve as a solid starting point. These drafts follow SEO best practices by incorporating headers, meta descriptions, and naturally placed keywords—all crucial elements for search visibility.
Once a draft is generated, all that’s left is to review, refine, and personalise it to match our tone and brand voice. This allows us to maintain quality and consistency while scaling our content output much faster than we could manually. The result is a growing library of relevant, discoverable content that supports both our audience’s needs and our long-term organic growth.
Most marketers are familiar with ChatGPT—and for good reason. It’s one of the most popular AI tools available today and has quickly become a go-to assistant for many marketing tasks. Whether you’re writing, planning, or researching, ChatGPT can help speed things up and make your content marketing efficient.
As a content creator, one of the most useful ways to use ChatGPT is as a writing assistant. It can review paragraphs, suggest better wording, and offer alternative phrases that improve the overall tone and clarity of your content. This makes your writing more polished and professional, whether it’s for blogs, emails, social media posts, or website copy.
ChatGPT is also great for content planning. When starting a new project, it can generate outlines for email campaigns, landing pages, or blog articles. It can even help you come up with catchy titles, opening hooks, and call-to-action ideas. If you’re stuck or just need a spark of inspiration, it’s a great tool to keep the creative process moving.
In addition to writing, ChatGPT works well for research. It can quickly summarise information, surface key insights, and even help find reliable data or statistics to support your content. This saves valuable time that would otherwise be spent digging through search results.
Overall, ChatGPT helps marketers work faster and smarter.
Nobody likes making mistakes in their writing, and it’s always helpful to have a second set of eyes before hitting send or publish. That’s where Grammarly comes in. It’s one of the best tools for checking grammar, spelling, and clarity in any kind of writing.
Grammarly acts like a digital proofreader that works in real time. Whether you’re writing emails, social media posts, blog content, or even quick Slack messages, it reviews your text and suggests ways to make it better. It catches common spelling and grammar mistakes that are easy to miss, especially when you’re moving fast.
But it does more than just correct errors. Grammarly also helps improve the tone and structure of your writing. It can suggest simpler alternatives, reduce wordiness, and make sure your message is clear and professional. This is especially useful when communicating across different platforms where tone and style matter.
Another helpful feature is Grammarly’s tone detector. It shows whether your message sounds friendly, confident, formal, or something else—so you can adjust it to match your audience.
This makes Grammarly a valuable tool for maintaining a consistent brand voice and writing style across all content. Whether you're creating marketing copy or replying to a customer email, it helps you communicate more clearly and effectively.
Running Google ad campaigns is one of the most effective ways to capture demand from people who are actively searching for solutions like yours. But to get the best results, it’s not enough to simply launch a few ads. You need to constantly monitor performance, update keywords, test ad copy, and adjust budgets.
All of this takes time, effort, and a lot of attention to detail—especially when you want to keep your cost-per-click (CPC) low and conversions high.
This is where Amanda AI becomes a powerful solution. Amanda AI is an advertising optimisation tool that uses artificial intelligence to manage and improve Google ad campaigns automatically. Instead of manually checking keywords and rewriting ads, the platform uses real-time data to make smart decisions for you.
Amanda AI handles key tasks like writing and testing different versions of ad copy, redistributing the budget to higher-performing areas, conducting ongoing keyword research, and applying updates to improve results.
It runs 24/7 and can perform up to 5 million optimisations per day—far beyond what any team could realistically manage on their own. This means your ads stay competitive, relevant, and cost-efficient, even while you focus on other priorities.
For marketers who want to scale paid search campaigns without spending hours in Google Ads every week, Amanda AI is a reliable way to boost performance while saving time.
HubSpot Campaign Assistant makes it quick and simple to create marketing copy for a variety of channels. It’s designed to save time and boost productivity by generating ready-to-use content for emails, landing pages, and digital ads on platforms like Google, LinkedIn, and Facebook.
The platform is incredibly user-friendly. All you need to do is select the marketing channels you want to target, fill in a few details about your campaign, product, or service, and choose your audience. Once that’s done, HubSpot generates tailored copy that’s formatted and structured for each platform.
You can also choose from different writing styles—whether you want something formal, casual, or persuasive—making it easy to match your brand tone and voice.
This flexibility is especially useful for marketers managing multiple campaigns across different channels, where each platform requires its own tone, format, and length. Whether you're writing a catchy headline for a social ad or a full landing page introduction, HubSpot Campaign Assistant helps you get started fast and stay consistent.
It’s a great tool for speeding up content creation without sacrificing quality, especially when you’re working with tight deadlines or limited resources.
Remember, AI isn’t here to replace you; it’s here to help you excel. The real value of AI in marketing comes from how you use it—not how many tools you adopt. The key is to choose the right marketing AI tools that support your goals, automate your workflow, and improve results without adding unnecessary complexity.
By focusing on solutions that fit your specific needs—whether it’s content creation, SEO, video production, or ad optimisation—you can work smarter, not harder. These tools are designed to take the pressure off your team by handling repetitive tasks, offering new insights, and freeing up time for creativity and strategy.
We hope that some of our recommended solutions work for you and keep you ahead of the game in the ever-evolving world of marketing.
March 24, 2025
March 24, 2025
– That’s why video and paid advertising is essential for us, says Johanna Lind, Communications Officer for The Centre Party in Jönköping County Region.
Working strategically with the brand has been central for Johanna Lind since she joined The Centre party in Jönköping County Region as a communications officer in 2020.
– My task is to increase understanding and interest in regional politics, especially the Centre Party's proposals and ideas. Building trust is incredibly important for us, and we deliberately avoid short-term gains and poster messages. But, of course, this means we often have to create interest around things that might seem uninteresting.
– Sometimes I think it would be easier if I were selling shoes. There's a difference between getting someone to join a political party and getting them to buy a pair of shoes for 300 SEK.
To help herself think long-term and build relationships, Johanna has created a solid communicative foundation, which is very helpful in the chaotic social media climate.
– The advantage of social media is that the target audience is there. The downside is that the platforms are not always perceived as credible, so it’s especially important to be a serious voice in that landscape.
For this reason, Johanna has chosen to avoid activity on certain platforms.
– It wouldn’t suit us to post dance videos on TikTok, so we focus on Facebook, Instagram, and YouTube.
To create recognition and reliability, Johanna also ensures that she is always consistent in tone and expression:
– We have a clear tone and aren’t afraid to repeat ourselves. For example, we have words that always recur, such as ‘green,’ ‘founded,’ and ‘human.’ I’m not at all afraid that people might think we’re repeating ourselves. If someone thinks, ‘Oh, there’s that image again,’ then I’ve succeeded.
Another prerequisite for long-term work is a clear media plan.
– I make a campaign plan for the whole year, set a budget, and divide it between our primary social channels. Then I know what I need to do, and when, even though I don’t always know exactly which messages will be in the plan. Politics fluctuates, and in January, you rarely know what will happen during the rest of the year.
In Johanna’s communicative work, there are of course organic posts, but also a lot of paid advertising.
– I know many struggle with organic reach, and for us as a political party, the challenge is even greater. We might get 15 likes on a post, but if you look closely, it’s always the same 15 likes. Our organic reach is really zero, so we have to boost posts to reach more people.
→ Check out the Centre Party's video campaigns below
Without huge budgets, Johanna makes sure to get bang for the buck when sponsoring posts, and this starts right when she creates the content by considering the following four things:
– Sometimes it’s already decided which topic we’re going to discuss, like a motion we’ve submitted. Other times, it might be something that comes up, like a question we’ve successfully pushed through and want to create attention around. Sometimes it’s something the national party has pushed through that’s highly relevant for our region.
– What do we want to achieve with the post? For example, do we want to recruit members or build the brand? The content can look quite different depending on the purpose.
– I create the video or post based on the target audience I want to reach. If I specifically want to reach farmers of working age, the content looks different than if I want to reach young women in the region. Among other things, I often choose which spokesperson to use in the video depending on the target audience. I know who appeals to different groups.
– I also adapt the video and post to the platform I’m using.
For the actual advertising, Johanna gets help from an agency.
– I highly recommend this because they help me with all the administration, building target audiences, and understanding how to reach the right people. For us, it’s important to narrow down the target audiences properly so that we’re not spending money reaching the wrong individuals.
Achieving real results doesn’t have to be very expensive, especially if you’re targeting a narrow audience in a small region.
– If you can spare a few thousand SEK for a post (200 USD), you can get pretty far. You also have to remember that working organically is incredibly expensive – you spend tons of time on posts that almost no one sees. No, you have to work with paid.
Do you see a connection between your content and budget?
– Absolutely, the more relevant the content, the cheaper it is to boost. I also pretty much only work with video for my boosted posts because I see much better results with that.
To easily create brand-safe videos, Johanna uses Storykit.
– In the past, I didn’t have an easy way to make videos. I worked a lot with Adobe’s tools, which are incredibly powerful, but with those, we’re talking about a time-consuming process.
Text serves as a natural starting point for Johanna when creating videos.
– I know that the first three seconds are crucial in a video, which can sometimes be difficult with our messages. That’s why the copy is important—to create an engaging start that sparks curiosity. I often try to begin with numbers or with a question. Or I try to create a newsy headline with some kind of hook.
Another tip is to feature real people in the video, but perhaps not in the way one might expect.
– In Storykit, it’s so simple to take one of our slogans and add a picture of one of our elected officials to serve as the messenger. Then I can also customise the messenger based on the platform and target audience, choosing a woman or man, or an image of the politician in a suit, or one where they’re standing in front of a tractor. It becomes very personal.
Why is it better to use still images instead of filmed clips in your video?
– Our elected officials are spread out across the region and have other day jobs they work with as well. I don’t meet with them very often, and trying to film them is a challenge. Instead, it’s much more efficient for me to take a few nice pictures or use pictures I already have.
Johanna will soon be changing roles within the region, but she plans to continue using Storykit.
– I really like the tool, and I get so much help and inspiration from our Storykit contact. Also, I get great feedback on my videos, both externally and internally within the Centre Party, where people reach out asking if I can make videos for them too.
Here are two videos, each focused on a key aspect of the Centre Party's planned use of its 2025 budget:
Here are three videos, each encouraging new members to join based on The Centre Party's core values:
March 20, 2025
March 20, 2025
According to a recent study by Wyzowl, 87% of marketers credit video for increasing their sales, with product videos producing the highest ROI compared to other types of videos.
That’s not just impressive—it’s a wake-up call for marketers still relying solely on photos and copy.
In a world of shrinking attention spans, video does what static content can’t. It stops the scroll, tells a story, and connects emotionally in a matter of seconds. A great product video doesn’t just show what something looks like—it shows what it feels like to use it, to own it, to need it.
Because at the end of the day, seeing really is believing. And when customers can visualise the value of your product, they’re far more likely to take action.
But what exactly does a "product video" look like? And how can you use them effectively in your marketing strategy?
In this article, we’ll break down the top types of product videos, show real-world examples, and explain why they work so well.
A product video is a short video that showcases a product's features, benefits, and use cases. It can take many forms—from simple demos to high-production storytelling—and is designed to give potential customers a clear and engaging look at what you're offering.
These videos help bring your product to life by providing context, visual details, and emotional appeal that static images or written descriptions often can't convey.
Product videos can be used at various stages of the customer journey: raising awareness, answering questions, demonstrating value, and encouraging action.
They're especially effective in helping people quickly understand what a product does and why it matters to them.
When asked how they’d like to learn about a product or service, 78% of people say they’d most like to watch a short video. Why?
Because video makes information easier to absorb. It simplifies the complex, demonstrates real-world use, and helps people experience something visually and emotionally—far beyond what static images or written text can achieve
Whether it's on a product page, a social feed, or in an email, video brings clarity, context, and connection—fast.
So, what makes a great product video?
While there are many creative ways to showcase your product on video, three core formats consistently deliver results: demo videos and explainer videos and testimonials.
These are your go-to tools when you want to inform, engage, and convert your audience—all in a matter of seconds.
Explainer videos are a powerful way to communicate the value of your product—especially when you're solving a specific problem. They’re not just about telling your audience what your product is, but why it matters.
These videos often lean into storytelling to help viewers connect with your solution on a more emotional level.
Whether you're walking through features or using testimonials to highlight real-world impact, explainer videos help simplify the message and spotlight the benefits. They’re especially effective for complex offerings, and the numbers speak for themselves: 85% of users say they’re more likely to make a purchase after watching an explainer video.
Take Azelio, for example. Their energy storage solution isn’t exactly something you can explain in a sentence—but their explainer video breaks it down clearly, showing exactly how their product solves a real problem in the industry.
→ Check out the full case study here to see more awesome examples!
If your product has features or functions that need a bit of explaining, demo videos are your best friend.
These videos walk your audience through what your product does and how it works—step by step. Think of them as a guided product demonstration that puts the viewer in the driver’s seat.
They’re great for showing off the interface of a digital tool, the performance of a gadget, or even how to assemble a physical product.
The goal? Make it easy to say, “Ah, now I get it.”
And it's not just us saying this — 69% of consumers actually consider product demos to be the most helpful tool when making a purchase decision.
Here’s an example of a great 45 second product demo video from Slack, showing exactly what you need to get started.
Testimonial videos are some of the most persuasive content you can produce. They showcase real customers sharing honest feedback, which builds trust and adds credibility. These videos bring your product to life from the customer’s point of view and offer the kind of relatable validation that’s hard to ignore.
Here is an example of a customer testimonial video from Preem, explaining how they use Storykit to create videos for their press releases.
The easy answer? Because you know your product better than anyone else. That deep understanding makes you the most qualified person to tell its story—and do it in a way that’s authentic, flexible, and fast.
Many marketers hold back from creating their own product videos, thinking they need cinematic footage, polished voiceovers, and a professional studio setup. But here’s the reality: that mindset leads to big budgets, long timelines, and content that often becomes outdated the minute your product evolves.
While having one or two high-production videos might feel like a safety net, it’s not enough.
Your product is constantly improving. Social platforms move fast. Your target audience is evolving. And to really educate and stay top of mind, you need volume—lots of short, focused videos that are easy to create and quick to publish.
Creating videos in-house gives you that freedom. You can respond to trends, update messaging, and highlight different product angles without starting from scratch or waiting on an agency. The goal isn’t perfection—it’s relevance and reach.
And don’t forget: most people are watching on their phones. That means long, complex videos buried on your website aren’t going to cut it. Keep it short. Keep it shareable. Keep it moving.
When it comes to video marketing, 30% of marketers say they simply don’t have the time, and another 18% don’t know where to start. If that sounds familiar, you’re not alone—and that’s exactly why we built Storykit.
Our mission is to remove the roadblocks so you can start creating product videos that actually make an impact—without the stress, the studio, or the steep learning curve.
With Storykit, making professional product videos is easy, fast, and scalable. No cameras, no editing software, no production crew—just your existing content turned into high-quality, scroll-stopping videos in minutes.
Here’s how you do it:
At Storykit, we believe that your script should always come first. While visuals can certainly enhance your message, the priority should be on effectively communicating your core idea.
We know it's easy to get distracted during the creative process, so we've created a solution that simplifies things for you. Just copy the text from product page, paste it in our AI templates and a script will be made for you.
→ Further reading: How to use AI to turn your product pages into product videos
If you're creating an explainer video, our extensive library of stock footage and images is at your disposal. You can easily browse and select the visuals that best capture the emotions and ideas you want to convey in your video.
By incorporating these carefully chosen images into your video, you'll enhance its overall impact and help your audience better connect with your message.
If you're creating a demo video, you can capture footage of your product by filming it with your phone or using a free screen recording tool like Screencastify or Loom.
Worried the quality isn’t good enough? Storykit makes raw footage look super professional — we’re pretty proud of that.
"I love the fact that not everything has to be uber-professional-looking before it goes into the tool and becomes part of your creative process. You can use mobile phone camera footage - then edit it and apply effects and styling options - and come out with something really authentic and effective," Kristian Flanagan, Content Manager at Azelio.
Make your videos more engaging for viewers who choose to turn the sound on by adding catchy background music from Storykit's premium music library.
With Storykit, you have the flexibility to export your video in the exact dimensions that you need, ensuring that your content looks great on every platform and device.
Once you’ve created a great product video, don’t let it sit in your drafts—get it out into the world. Share it on social media, send it to your sales team, embed it on product pages, and include it in your emails.
The more visibility your video gets, the more it can do its job: educating, engaging, and converting your audience.
To show what's possible, we used a standard Amazon product page—featuring the LANBENA Blackhead Remover Strips—and transformed it into six unique video formats using Storykit's AI-powered tools
This format targets the awareness stage. It gives viewers a quick look at the issue your product solves and why it matters. It's short, clear, and hooks people in immediately.
Also great for awareness and early consideration. This version walks users through the product step-by-step, showing them how to use it and what makes it effective.
This format helps viewers understand the broader product category, then introduces your solution as the standout option. Ideal for audiences who are browsing or comparing.
For viewers closer to taking action, this video highlights your product’s three biggest strengths. It's perfect for those doing a quick evaluation before purchase.
Showcase who your product is ideal for by pairing standout features with specific customer needs. This helps the viewer picture themselves using the product.
Quick, punchy, and designed for social. This format summarises the product in a bold, benefits-led script—great for high-impact ads and fast-paced platforms
Product videos aren’t just a trend—they’re a strategic advantage. They educate, engage, and inspire action faster than any other content format. And in today’s fast-moving digital world, creating video content regularly isn’t optional anymore—it’s essential.
You don’t need a big budget or a production team to get started. You just need the right tools, a clear message, and the confidence to hit “publish.”
With Storykit, turning your ideas into professional, on-brand product videos is as easy as writing an email. So go ahead—create, share, and scale your video marketing with confidence.
Ready to see what your next product video could do? Try Storykit and start creating today.
March 19, 2025
March 19, 2025
Join our upcoming webinar: Fill your summer content plan (without breaking a sweat)
In this article, we’re sharing simple yet effective hacks to help you create videos that truly resonate. Plus, we’ll show you real “before” and “after” examples so you can see the difference for yourself.
Explore our webinar, 'Video hacks that drive performance', featured below. It delves into the article's key points and guides you through the process of making case study videos.
One of the biggest mistakes I see in video creation (or any kind of content creation) is trying to do too much at once—too many messages, too many audiences, too many goals.
And the result? A muddled message with less impact.
Here’s a simple rule we swear by, 'the rule of 1':
1 subject + 1 target audience = 1 effective video.
The old way of thinking about video—when you only made one every six months—meant cramming everything into a single piece. You needed an interview, product information, and multiple angles because you wouldn’t get another chance for a while.
But we don’t have to do that anymore. With today’s fast-paced content creation, we can be more agile, making videos that are sharp, focused, and to the point.
Take Storykit, for example. Our customers use it in so many different ways—marketers use it for sharing content, HR teams use it for recruitment, and PR teams use it to promote press releases. But that doesn’t mean we should address all of these audiences in the same video.
INSTEAD of doing this: One video directed at multiple audiences with multiple solutions.
DO this: One video aimed at one audience with one solution.
When it comes to video creation, it's easy to fall down the rabbit hole of aesthetic details—spending countless hours selecting the perfect visual elements such as assets, colors, and transitions.
Although that might be fun, these elements will only add extra value if you already have an impactful script.
Fredrik Strömberg, CPO and Founder at Storykit, says:
“Start with the script first, the assets second, and the styling last. It’s the same as when you work with a more traditional media production – the text comes first, then the pictures and then you finish with the layout. I believe that’s important because the way you phrase your script will dictate which images you’re going to use and how you should work with them. Especially if you’re using stock photos. The text on the slide should dictate how you adapt your asset.”
Here are some tips for delivering scripts that will keep your audience hooked until the very end:
INSTEAD of doing this: Opening with the title of your report, blog, etc....
DO this: Open with something that commands attention – a startling fact, an inspirational quote, or a relatable problem. The most important information should go first.
INSTEAD of doing this: Making the text really long and heavy on each slide...
DO this: Spread it out and simplify your messages as much as possible on each slide.
Over-complication leads to disengagement. Keep your message clear and your language simple. Heidi Bordal, Community Manager at Storykit says, “Don’t be scared to knock off 70% of the words. Also, not everything has to be a complete sentence in a video. Maybe using fewer words is the best way to get your message across.”
INSTEAD of doing this: Using passive voice...
DO this: Use the active voice to create a dynamic pace and maintain a positive tone to inspire action.
INSTEAD of doing this: Having a broad CTA with no clear next steps...
DO this: Guide your viewers to the next step and make your call to action impossible to ignore.
Further reading: 22 ways to repurpose your existing content for social media with video
Once your script is finalised, it’s time to enhance it with the right visual elements. This includes background assets, transitions, gradients, and more.
Here’s how to make sure your visuals complement your message without overpowering it:
INSTEAD of doing this: Using "literal" assets that match what you're saying in your script...
DO this: Choose visuals that support and enhance the story you’re telling. They don’t need to be a literal translation of what you’re saying. They should be consistent with the tone and message of your script.
INSTEAD of doing this: Using designs with colors that don't match your branding...
DO this: Add duotone to your slides to make them align with your brand identity and make your brand more recognisable.
INSTEAD of doing this: Piecing together a lot of different background assets to tell your story...
DO this: Use one or two and drag them across storyboards to create a smooth flow of information.
In conclusion, driving results with better video content is an art that blends strategic planning with creative execution. Set clear goals, edit scripts so they speak directly to your audience, and craft stories that engage and inspire.
Remember, each video should serve as a standalone narrative, and your commitment to consistent posting will build the path to brand growth. As you refine your video strategy with these content hacks, your videos won't just capture attention; they'll drive action and deliver results.
We’ve teamed up with Daniel Bromberg, paid ads expert at LinkedIn, to give you the ultimate playbook on LinkedIn video ads.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
