So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
June 20, 2023
June 20, 2023
Whether you're a business owner looking to establish yourself as a thought leader in your industry or a freelancer seeking to expand your network, a LinkedIn newsletter can be a powerful tool for achieving your professional goals.
In this article, we will walk you through the ins and outs of setting up and managing a successful newsletter on LinkedIn.
A LinkedIn newsletter is a way to engage your network by sharing news, insights, or stories that they might find interesting. This is an opt-in feature that allows you to send your newsletter directly to the inboxes of your subscribers. The newsletter can be sent on a weekly, bi-weekly or monthly basis depending on your preference and availability.
A LinkedIn newsletter can help you in several ways. Here are some benefits:
Having a newsletter is also a great way to engage with your community and start a conversation around topics related to your niche. Let's move on to how you can set up your very own LinkedIn newsletter.
The key to setting up a successful newsletter is to have a clear strategy in place. Here are the steps you need to follow:
The first step is to choose a niche that you want to write about. This could be anything from marketing to finance, from technology to fashion. The goal is to find a niche that you are passionate about and that resonates with your target audience. Knowing your audience is crucial. Who will read your newsletter? What are their interests and needs? Make sure that you are catering to their interests and needs with your content.
Your newsletter title should grab the attention of your readers. Brainstorm a few ideas and pick the one that best represents your brand and the content of your newsletter. Be creative, but keep it simple and clear.
Your newsletter should be visually appealing and easy to read. Make sure that the design reflects your brand and is consistent with your website and social media profiles. If you are not a designer, consider hiring one to do this step.
The most important element of your newsletter is the content. Here are some tips to help you create compelling articles.
You need to stay up-to-date with current events and news in your industry. Identify topics that are relevant to your audience and make sure that your content is timely. You can also include guest contributions from experts in your field.
For example, if you are in the technology industry, you may want to write about the latest advancements in artificial intelligence or cybersecurity. If you are in the healthcare industry, you may want to write about new treatments or medical breakthroughs.
Your articles should be well-written, informative, and engaging. Write in a conversational tone and avoid using jargon or technical terms that might be unfamiliar to your readers.
Keep your paragraphs short and easy to scan. Use bullet points and subheadings to break up your content.
When writing your articles, it's important to think about your audience. What are their pain points? What questions do they have? How can you provide value to them through your content? By answering these questions, you can create articles that resonate with your readers and keep them coming back for more.
Visuals are a great way to make your articles more engaging. Incorporate high-quality images or videos that relate to your content. You can also try creating your own visuals with tools like Canva or Adobe Spark. Don't forget to add a call-to-action at the end of each article to encourage your readers to engage with your content further.
For example, if you are writing an article about the benefits of meditation, you could include a video of a guided meditation or a series of images that showcase the different types of meditation. This will not only make your article more visually appealing, but it will also help to reinforce your message.
Building a strong subscriber base for your newsletter is crucial to the success of your email marketing campaign. A robust subscriber list can help you generate leads, increase sales, and grow your brand. Here are some effective strategies to help you build your subscriber base:
LinkedIn is a powerful social media platform that can help you reach a professional audience. To promote your newsletter on LinkedIn, you can utilize all the features available. Share your newsletter on your profile, in your posts, and in relevant LinkedIn groups.
You can also leverage LinkedIn ads to target people within your niche who might be interested in your newsletter.
In addition to these strategies, you can also consider collaborating with other LinkedIn influencers in your industry to promote your newsletter. This can help you reach a wider audience and attract more subscribers.
Promoting your newsletter on other social media platforms like Facebook, Twitter, and Instagram is also an effective strategy. You can use these platforms to share snippets of your newsletter content or provide a link to your sign-up page.
Another way to cross-promote your newsletter is through your blog. You can use your blog to share exclusive content and promote your newsletter to your blog readers. This can help you attract more subscribers and build a loyal following.
Word-of-mouth marketing is one of the most effective ways to attract new subscribers. Encourage your current subscribers to share your content with their networks by providing share buttons in your newsletter. This can help increase your reach and attract more subscribers.
You can also consider offering incentives for new subscribers, such as exclusive content or a discount on your services. This can help motivate people to sign up for your newsletter and become loyal subscribers.
By implementing these strategies, you can build a strong subscriber base for your newsletter and achieve your email marketing goals.
A LinkedIn newsletter can be a powerful tool for growing your brand and engaging with your professional network. By defining your niche, creating compelling content, and promoting your newsletter effectively, you can build a loyal following of subscribers who will look forward to hearing from you on a regular basis. So what are you waiting for? Start creating your LinkedIn newsletter today!
June 12, 2023
June 12, 2023
When it comes to employer branding, showcasing your company's authenticity is paramount. Although stock photos and videos can suffice sometimes, when it comes to representing your organization, people crave authenticity. They yearn for a glimpse into the real essence of your workplace.
Many companies instinctively resort to hiring expensive professional agencies to creating branding videos, since this used to be the only option for creating this type of content. However, we urge you to resist this temptation.
Why?
Because it entails high costs, only to use the video a handful of times before it becomes outdated.
Successful employer branding on social media means creating new content regularly to keep your audience engaged. That can be a challenge when you don’t have a dedicated content creation team, or even when you do.
The steps we’ll guide you through below will unlock a whole new level of content productivity that will set you up to see the employer branding results you want.
We will take you step by step through our process to create effective branding videos at scale by using existing footage or by swiftly capturing moments around the office. All you need is a smartphone and a dash of internal collaboration to make your own culture videos, spotlight videos, recruitment ads, and more.
Before you start creating branding videos, take a brief pause to reflect on your objectives. Ask yourself:
Considering these questions will help you stay on track and ensure that your content serves a specific purpose.
Follow these three steps to set yourself up to create awesome branding videos at scale.
Before you dive into any new projects, take the time to gather all the photos and videos you already have and create a centralized library.
This could be candid shots of your colleagues laughing and collaborating, videos from memorable events and celebrations, or moments that showcase the heartbeat of your company.
By gathering all these resources in a single location, you can immediately start creating customized branding content and set yourself up for success.
Hopefully, you’re able to gather numerous images and video clips for your branding content, but it's likely that you'll still need to supplement them and acquire fresh material for specific projects.
When it comes to capturing footage, the important thing to remember is that you don't need to record your colleagues' voices. Phew! This takes the pressure off both you and them, allowing you to focus on creating engaging content without any vocal jitters.
The possibilities for capturing compelling footage around the office are endless. Here are some of the different types of videos that we often capture, which can be utilized in a wide variety of branding videos.
Showcasing your employees working together, brainstorming ideas, and collaborating on projects. It highlights the synergy and camaraderie within your organization.
Highlight individual team members and their unique talents, skills, and contributions. This could be videos of them working individually, close-ups, walking, or working with other people.
Capture the unique atmosphere and energy of your workplace. This could include moments of celebration, team-building activities, having a cup of coffee, or even casual interactions during lunch breaks.
Offer glimpses into the inner workings of your company. Capture the day-to-day operations, meetings, and dedication that drives your team's success.
Record key moments from conferences, seminars, or workshops held at your office. It demonstrates your involvement in industry events and highlights your expertise.
Remember, these are just a few examples to get your creative juices flowing. The key is to capture genuine, authentic moments that reflect your company's values and strengths.
At Storykit, we love making branding videos and showing off our culture. Here we’ll show you some of our own videos that we made in the Storykit tool and how some of the shots we shared earlier come to life in them. Prepare to be inspired.
Showcasing your employees is a powerful way to enhance your employer branding. It not only allows you to give your amazing team members a well-deserved shoutout but they usually generate a lot of positive attention on LinkedIn as well.
When creating these videos, we prefer using close-ups for intros and walking shots for outros. In the middle of the video, we typically capture footage of the featured person engaging in enjoyable activities or simply going about their daily tasks in the office.
Check out this video of Shane, one of our Customer Success Managers, to see what we mean.
Announcing your new hires is a great way to welcome new employees to your company and show that you’re actively hiring.
In our new hire video below, we incorporate footage in the beginning that was captured during a company outing (a reminder to save all your footage!). Then we simply film close-ups of our new team members. Quick, easy, and effective!
Tip: If your new employees don’t feel comfortable being filmed yet, just ask if you can use their LinkedIn photo.
Shining a spotlight on internal achievements is a fantastic way to showcase your organization's inner workings.
In the example below, we wanted to share the story of Matías Picun, Client Manager at Storykit, who embarked on a mission to post a video everyday on LinkedIn to enhance LinkedIn reach.
Since we didn't have any existing footage of Matías, we requested him to provide a few pictures, which we combined with relevant stock footage to enhance the narrative.
Showcasing your work environment is highly engaging because people are often curious to peek into others' lives. Creating a "day in the office" video is an excellent way to provide an immersive experience for your audience. It allows them to witness the behind-the-scenes activities, the atmosphere, and the camaraderie within your workplace.
In the video below, we give you an authentic glimpse into a day at Storykit. You'll see us working, having meetings, and taking breaks. The goal of this is to give you an authentic peak into who we really are.
Providing insight into your hiring process for different positions is an incredible way to establish clear expectations for candidates interested in joining your team.
In this video, we showcase our approach to hiring developers at student events. By incorporating event photos and including a slide featuring a quote from a successful candidate, we attempt to bring this process to life.
If you're hosting or attending events, you're definitely missing out if you don't follow up and share content from them. Creating videos about the events you participate in is a great way to highlight the areas where your company specializes.
For instance, in this video, we show a meetup we hosted for developers. In it, we incorporate event images and footage while describing the topics that were discussed. This approach is an excellent way to generate excitement, anticipation, and awareness for future events that your company might organize.
Want to see more? Check out these branding templates for inspiration!
It's time to unleash the power of branding videos and shape your company culture like never before. By leveraging your own footage and harnessing the capabilities of Storykit, you hold the key to creating professional videos anytime, anywhere.
And here's the best part: if you have your company asset library ready to go, Storykit AI can effortlessly transform your footage into complete on-brand videos.
Want to see the creative process in action? Check out the webinar below to see how the videos are made!
From showcasing your team collaborations and individual colleagues to providing a glimpse into your vibrant office culture and exciting events, your footage will take on new life and amplify your employer branding efforts.
Extra resource:
Still not sure where to start? Don't worry, we've got you covered. Here is helpful video that provides step-by-step instructions on creating your first employee highlight video.
June 5, 2023
June 5, 2023
Imagine achieving astonishing follower growth, doubling your count on LinkedIn in less than a single year. It's not just a dream — it's our recent success story.
And now, the time has come to share the strategies that propelled us from 5,000 to over 10,000 followers in a mere 10 months.
In this article, we will be sharing the game-changing tactics that Heidi Bordal, the brilliant mind behind our thriving community at Storykit, has used to grow our LinkedIn following so fast.
This includes her organic posting strategy, daily work hacks, and all the insider tips you need to create a LinkedIn game plan that yields genuine, tangible results.
Growing your followers quickly doesn't require rocket science or spending millions at an agency, according to Heidi Bordal, Community Manager at Storykit. It simply takes quality and consistency.
And a content plan can help as well.
The first half of the 10-month period, Heidi didn’t have a specific content plan when it came to posting on LinkedIn.
“Until the beginning of this year, I didn’t have a concrete strategy like I do now,” Heidi shares.
"Even though I managed to grow our account without a structure initially, having a more organized plan definitely sped up our growth and made it easier for me to consistently share valuable content."
Whether you have a content plan or not, Heidi always recommends following these two best practices:
The first step towards success on LinkedIn is understanding your brand's values and the type of content you want to promote. Without a clear direction, you risk overwhelming yourself and your audience.
"We take a top-of-funnel approach when distributing our content," explains Heidi. "We aim to avoid being too sales-focused or product-focused."
The goal is to educate your audience on topics that genuinely interest them.
“To create a structure, we identified 10 daily challenges or topics that our target audience faces. Then we created an article for each topic.”
Here is a list of our topics and the corresponding articles:
These articles serve as evergreen content that can be updated, recycled, and reused. They form the core of the Storykit posting strategy, which will be covered in detail below.
Utilize case studies to showcase your customers and subtly promote your product.
“At Storykit, we try to release a new case study every month, while also highlighting previous ones on a weekly basis.”
Heidi highlights the value of case studies on LinkedIn, stating that, "Tagging companies and interviewees in case studies works wonders for reach."
Employer branding content tends to perform exceptionally well on LinkedIn. Companies often understate how much people love to see people. This is one of the best ways to humanize your brand and really make connections.
“To strengthen our employer branding, we feature a colleague each week,” Heidi explains.
"When we started featuring our employees, I noticed a big increase in followers. People really enjoy engaging with this kind of content. We always tag the person we're highlighting and sometimes mention their previous company, which helps the post reach their network as well."
You can easily use these types of videos to show different teams, your company culture, work environment, and more.
Implementing a schedule structured around two-week sprints is an excellent approach to enhance focus and productivity. By organizing your tasks and content planning within this timeframe, you can effectively streamline your workflow and achieve better results.
Heidi explains, “Our marketing team operates in two-week sprints. When it comes to content preparation, our content team creates the article [as mentioned earlier], which serves as the foundation for the majority of our posts in the following two weeks. Then we supplement it with other relevant content we have planned.”
“Once the two-week period ends, we switch to the next topic on the list and repeat the process.”
When it comes to daily content planning and creation, Heidi adopts a flexible approach. She shares, "I try to batch-plan some content, but for other tasks, I prefer to work on a daily basis, taking it day by day."
Here is how Heidi uses the content mentioned above to create engaging LinkedIn posts.
As mentioned earlier, one article becomes the primary focus for a span of two weeks. Heidi makes a bulk of the content out of this.
When it comes to having one article to focus on for two weeks, Heidi says “It’s great because it ‘forces’ me to create a lot of smaller pieces from one longer article, ensuring it gets the distribution it needs and deserves.”
“It’s also nice to know exactly what you should and can publish for two weeks. No need to look for inspiration or have to grab a topic out of thin air.”
How do you use one article to make 2 weeks' worth of different videos?
“I have a good idea of the types of videos that work well with different articles. So for me it's pretty easy to approach.”
How do you decide what to put in the captions?
“I usually just take text from the content.”
Here are a few examples of the types of videos Heidi makes from Storykit blog articles:
“Content trailers are the easiest thing to make. I can easily make a short trailer by using the title and doing something like, 'This is how you make great product videos,' with a CTA. That is more like an eye catcher and you can do one of those every day if you want to.”
“Another example is listicles. Almost all articles we create include some kind of list. All I have to do is grab the list, put it in the video, and I’m done.”
“Sometimes I will just grab a well-written paragraph or even just the preamble and make that into a one-slide video. These are often overlooked but they are really engaging.”
“Now that we have Storykit AI as well, I can easily make summary videos, or videos that answer questions from different angles just by copying and pasting text into the AI.”
“Just from these examples, you can see that I can easily make at least 10 posts out of one article.”
Do you post the same content over again within the two-week period?
“Not usually. I will normally create a brand new video or if I do want to reuse something then I will duplicate it and change some assets or the first slide.”
“Turning case studies into videos is great for LinkedIn because they're easier to understand than plain text and our customers love seeing themselves featured in videos, so it's a fantastic way to engage and excite them,” says Heidi.
Are case study videos hard to make?
“No. Case study videos have always been fun for me. I have a ready-to-use template that simplifies the process, and there are plenty of fantastic quotes that are easy to highlight.”
"What can take a bit of time however, is writing the captions for case studies. I always want to make sure that I am presenting the company in a humble and flattering way."
“It’s worth spending extra time on this,” says Heidi.
Now, thanks to Storykit AI, case videos have become even easier. All you have to do is put in the text and the AI will generate a summary, highlight a quote, etc.
“At Storykit we love showing off our employees. We always try to feature new hires but also make sure to track down the OGs and put them in the spotlight,” Heidi shares.
“Employee videos are a breeze to make since we have a set template that we use every time.”
Do you have trouble getting colleagues to do these?
“No really. Only in the beginning because they think that they need to speak in front of the camera. But when they realize they don’t, it’s totally fine.”
Heidi explains that the process for creating these videos is quite straightforward.
“We start by sending someone a set of questions via Slack. Then, we film them going about their daily activities in the office, capturing moments of work and conversations with colleagues. Finally, we overlay their responses to the questions onto the footage.”
While it's important to have a plan in place, every marketer is well aware that unexpected things and new ideas often arise along the way. Heidi is always flexible and ready to add more content into the mix if it arises.
Do you post anything besides video?
“Sometimes I will throw in a standard text post just to switch it up, but we know that video performs the best so that is why we generally stick to that format.”
“Memes do well too. People like to have a laugh so I try to make some that are loving and relatable to us — like SDR and Marketing giving Sales the side eye.”
How do you make your memes?
“I just go to a meme generator, find a trending meme and write some text about us.”
Do you feel stressed if more things come up sporadically?
“No, not really. If the tech department asks me to share about an event or if someone sends me something fun or entertaining via Slack, I usually take the time to prepare content for that. Since I already have an idea of what's planned, I can easily incorporate these additional elements on top of my existing content.”
Pro tip: If you don’t feel like you have your own content to work off, don't sweat it. Take ideas from awesome sources like HubSpot and Hootsuite. Just remember to give them a shout-out. Your mission is to enlighten and entertain your audience, so why not sprinkle in some valuable tips from other providers?
This is the biggest setback that most marketers face: overthinking what they’re posting and why. To help shift your mindset, we asked Heidi some common questions that often hinder others from truly making an impact on LinkedIn.
Do you have concerns about people becoming annoyed when they see the same type of content for two consecutive weeks?
“I was in the beginning, but then I realized that the LinkedIn algorithm will push out the content that you post to the most relevant people. For example, event promotion content will go to people interested in that and the same goes with brand content.”
“This is a misconception that a lot of marketers have. However, I quickly learned that you will never be able to bore someone if you post organically because the chances of your stuff actually showing up for everyone is small from the beginning.”
Will you lose followers if you post content that isn’t relevant to everyone?
“No. When I get this question, I always think about how I behave online. Sometimes I might see something from an influencer that is super relevant to me and sometimes that influencer might post something about parenting, for example, that isn’t relevant to me. But then I just scroll past it. As long as the other stuff is good and it’s visually pleasing, that makes up for it.”
“So many marketers have a fear of posting something that doesn’t resonate with their audience, but I think that high activity and being active and posting consistently wins over anything else.”
Will you lose followers if you post something that isn’t super high quality?
“I say this in webinars and this is also something our CEO Peter Bonnier says and I love it so much: Quality and distribution are intrinsically linked. So if you post something that is good, LinkedIn is going to make it seen by more people, more people will share it and it will get a way bigger reach because it’s a good piece of content. But if it’s bad, then no one will see it because it will go to a place where bad posts go to die.”
I think that this is an important thought to keep in mind because the world is not going to end if you post a “bad post”.
How long should a video be?
“LinkedIn says that a good story for consumption in the feed should be 40 to 60 seconds. An example of this would be a listicle with about 5 things in it. But don’t let these numbers consume you. If you make a great video that is a little over or a little under it doesn’t matter. The important thing is that you’re posting.”
“At Storykit, everyone is super great about engaging on LinkedIn with all of our posts. I definitely think this makes a difference for reach — especially when people repost. I’ve started to value that more than any other type of engagement but also comments for sure!”
“I think that is a reason that our growth was so much slower in the beginning when we were like 30 people at the company.”
“However, continuing to post, even during slow periods, really made all the difference because it quickly helped me understand what was working and what wasn't.”
How important is it to engage with people?
“Really important. I always make sure to answer all of the comments, even the bad ones.”
Last year, LinkedIn expert Richard van der Blom found that if you want to take the full advantage of LinkedIn’s algorithm, you should answer comments within the first 12 hours.
“LinkedIn made it so much easier to comment as a company a couple months ago as well. So I make sure to like or love or celebrate everything that is made in Storykit from our team and also our customers.”
Do you comment on anything random or content that we are not really associated with?
“Not really. That might be something I try doing more in the future, but for now it hasn’t been a priority.”
Hope you're feeling motivated and ready to start growing your LinkedIn followers. Remember, you don't need to overthink it. The secret is to do what Heidi does and focus on creating good quality content consistently.
With Storykit, you can easily turn your existing content into engaging videos and take your company's LinkedIn profile to the next level. Seize this chance to unlock your brand's potential and capture the attention of your desired audience on LinkedIn.
June 2, 2023
June 2, 2023
You've poured your heart and soul into creating an amazing collection of helpful articles that possess the ability to solve countless problems — if only people would give them a chance.
Unfortunately, the challenge lies in capturing the attention of your audience amidst the overwhelming sea of content available online.
While individuals who stumble upon your articles through Google searches are likely to read them, promoting your posts on social media, sharing them in newsletters, or simply hoping for serendipitous discoveries can prove to be more challenging.
To overcome this communication marketing hurdle and make your blog posts irresistibly captivating, you need to embrace video as a content distribution tool.
In this blog post, we will explore five types of videos that are essential for maximizing the performance of your blog posts on social media, email or SEO, enabling you to reach a wider audience and garner the attention your content truly deserves.
(And yes, we will be promoting this blog article on social media using the videos we made below!)
Are you struggling to achieve strong click-through rates when sharing article links on LinkedIn? Are your long text excerpts in captions failing to generate meaningful engagement? How about your email click-through rates and SEO performance?
No matter which channel you're targeting, video is the key to maximizing your content's potential.
Video has the incredible power to grab attention much faster than static images. It allows you to break up your content and present it in a more digestible way. Moreover, people tend to understand and remember video content much better.
Our Marketing Director, Jonna Ekman, emphasizes, "There are countless questions you aim to answer in your content that remain unanswered in social media. Give video a try."
Here are some compelling video facts to support this claim:
So, why not leverage the power of video to present your main points, engage a wider audience, and foster a deeper understanding of your content? It's a straightforward yet immensely effective strategy.
Whether your objective is to drive traffic, boost awareness, or emphasize specific aspects, video should be your go-to tool for maximizing the impact of your blog!
If you've been hesitant about adding videos to promote your blog post because of the extra work involved, we're here to change your mind. We're about to reveal the simple types of videos you can create with just the text from your article and the help of AI?
In this example, we'll demonstrate how we turned the article you're currently reading, "Steal this hack to turn your articles into videos that get 5x the reach," into five captivating videos.
Want to see the creative process in action? Check out the webinar below to see how the videos are made!
Join our next live event: These steps will turn your smartphone videos into awesome employer branding content
Don't miss out, sign up now!
These videos can be shared on social media, added to your blog post to make key points more digestible and SEO-friendly, or included in your newsletter as an attention-grabbing feature.
Prepare to see how simple it can be to transform your content into compelling videos that will take your promotional efforts to the next level and give your old content a fresh boost.
(P.S. All of these videos are made with Storykit AI)
Let's start with a bang! Every awesome blog article needs a little teaser trailer to build up excitement. Here is the teaser video that we made simply by copying the headline and taking the “what” from it.
This video is your click-through magnet, drawing people in and driving them to read the full article. Share it on your social channels or include it in your newsletter to ignite interest and curiosity.
We know our article is packed with valuable insights, but we want to make sure that the key points really stick. In this video, we break down the main takeaways one by one, using active subheaders to drive the message home.
This is the perfect video to emphasize important points within your article, creating buzz on social media and leaving a lasting impression.
We know our audience is short on time but we still want to deliver all the important details. Enter our summary video. In this video, we condense the essence of our article into a digestible format, while keeping the essential facts and statistics intact.
This video serves as an on-page summary for your blog, giving it an SEO boost, and also acts as a standalone SEO piece on platforms like YouTube. Share it on social channels to provide a quick overview and entice viewers to dive deeper into the full article.
We almost always include lists in our articles because they are the easiest way to digest information. So what do we do with that list? Turn it into a listicle video of course!
These types of videos are a hit on platforms like LinkedIn because they're actionable, easy to digest, and implement. Get ready for more likes, shares, and comments as your listicle video sparks interest and resonates with your audience.
A crystal clear explanation is what everyone wants and nothing beats a well-crafted how-to video. In this video we walk you through the process of creating videos from your blog content. It's like having a personal guide showing you the ropes.
Perfect for the awareness phase, this video showcases the practicality and benefits of your product or concept, leaving viewers eager to learn more.
Share it across any channel to get your target audience thinking about the problems they need to solve.
Get ready to have your mind blown! Translating an entire article can be a real pain—it's time-consuming and not always practical. But here's a brilliant hack: instead of translating the entire article, focus on translating the teaser trailer.
Grab their attention, and once they click through, they can easily use tools like Google Translate to get the full scoop in their preferred language. Stand out in different markets without the hassle!
Let's set the record straight: we're not here to replace your amazing blog articles. After all, blogs have the power to boost leads by a staggering 67%, so they should definitely remain at the top of your priority list.
Our mission is simple — to ensure your blogs receive the attention they truly deserve.
With the magic of Storykit AI, we've made the process of transforming your blogs into captivating videos an absolute breeze. Just paste in your text or share the link to your post, and watch as our platform works its magic, extracting the essence of your story while staying true to your brand identity.
It's as simple as text in, video out.
Get excited to transform your content with these amazing videos, taking your promotional efforts to the next level. It's time to breathe new life into your blog and captivate your audience like never before.
May 31, 2023
May 31, 2023
Since its launch in 2018, Storykit has attracted over 1,000 customers, including Dun & Bradstreet, Glencore, and BKS Bank, that utilize Storykit's video creator to produce videos with high pace, high volume, and high quality. The Sweden-based SaaS company now introduces an AI solution that further enhances production speed while maintaining user control over video creation.
"Input any source material into the tool, choose which output you want – then you're done. This means that video creation is no longer a specialized role but a task anyone can do," says Peder Bonnier, CEO and founder of Storykit.
What sets Storykit apart is its text-based video process.
"The vast majority of all video views on social media have for a long time happened without sound, making text-driven videos predisposed for success. By leveraging text, we empower anyone within an organization to create videos, as writing skills are more common than video editing expertise," says Fredrik Strömberg, CPO and founder of Storykit.
Storykit utilizes AI's proven strength in understanding text when it approaches video creation. This means that Storykit supercharges the video creation process by matching text with images and clips to create complete videos that don't compromise brand integrity.
"We've ensured that Storykit provides high-quality output and that the AI won't confabulate content. As a result, users can trust that their messaging remains on-brand since their videos are based on their own input," says Fredrik Strömberg.
About Storykit: Storykit is the complete AI video creation tool turning any text into high-performing video content. Since 2018, over 1,000 satisfied customers have chosen Storykit for their video marketing needs.
For media inquiries, please contact:
Jonna Ekman, Marketing Director at Storykit
jonna.ekman@storykit.io
+46 701 62 23 82
May 31, 2023
May 31, 2023
Storykit has always been the ultimate video creation tool, and now it's even better with the help of AI.
The secret to a great video is a great script, and that's where Storykit shines. Storykit makes video creation easy and effective because it starts with the script.
Thanks to this, the tool is perfect for people who are used to working with text and it allows for a very smooth and simple creative process.
"You don't need to know a thing about video production to create videos in Storykit," says Fredrik Strömberg, CPO and Founder at Storykit.
And now you don't even have to know how to write a great script. Our AI will handle that for you.
Source content.
Yes, that's it.
With Storykit AI, you can turn a product description into videos for every stage of your marketing funnel. An employee ad into engaging recruitment videos. A press release into summary or quote videos. Your blog article into SEO-optimized "how-to" videos on YouTube. And more.
"Input any source material into the tool, choose which output you want – then you're done. This means that video creation is no longer a specialized role but a task anyone can do," says Peder Bonnier, CEO and Founder of Storykit.
Don't believe us? This video was made instantly just by copying and pasting the text from this section into Storykit AI.
Give Storykit AI a try for free and see how fast you can create an impactful video.
AI is everywhere. We get it. So what sets us apart? We'll tell you.
As mentioned above, Storykit AI empowers individuals to effortlessly transform ordinary text into precisely targeted videos.
How does it accomplish this? "Creators".
"Creators" allow you to specify the exact type of video you wish to create, whether it's a compelling case story, a concise news summary, an instructive tutorial, or any other format you desire.
With just a single click, the AI is programmed to take the finest elements from your source content and seamlessly transform them into a polished, professional video.
It's that simple.
Storykit's AI possesses a remarkable ability that sets it apart: the power to comprehend text and transform it into world-class scripts based on the "Creator" you choose.
Imagine this: within seconds, it can distill the essence of your source text, weaving together a captivating video script complete with a beginning, middle, and end.
And here's the best part: it does all this without input from other sources, ensuring your copy remains on brand.
But Storykit AI doesn't stop at scripts alone. It's great at matching those carefully crafted words with striking images and captivating clips.
The result?
Videos that are guaranteed to be brand-safe.
As Fredrik Strömberg puts it, "We've ensured that Storykit provides high-quality output and that the AI won't confabulate content. As a result, users can trust that their messaging remains on-brand since their videos are based on their own input," says Fredrik Strömberg.
And remember, the final video is always in your hands.
"Regardless of how perfect the AI's storyboard is, you might still want to make some edits, such as using another slide, colour, or make some other creative adjustments. The final decision needs to be yours and that's why you get to click on the button when you are completely satisfied," says Fredrick Strömberg.
Create videos that sell, that engage, that educate, that covert, from just one text.
Craft concise and engaging summaries of news articles or press releases.
Take the text from your case studies and highlight all the main parts or specific quotes.
Effortlessly summarize job postings, extracting key information from the source content regardless of how it's expressed.
Condense blog posts and create optimized evergreen videos by highlighting main takeaways, summarizing key points, answering questions, and providing helpful tutorials.
Create intriguing teasers for any type of content. These videos generate curiosity and entice viewers to read more.
Promote your newsletter by highlighting the top news items or focusing on specific topics of interest.
Create stunning videos from product descriptions that grab attention and drive conversions. Enhance your product campaigns and make them stand out at every stage of the buying funnel.
Explore the potential of your content even if it's poorly expressed or contains limited information. Transform scant details into cleverly crafted videos or approach the same source from different angles to find new and innovative ways to express your message.
In this webinar, we’ll uncover how to transform your static reports into dynamic marketing assets that *actually get seen, *using smarter strategies and the power of video to expand reach and drive engagement.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
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