So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
September 1, 2023
September 1, 2023
In this article, we'll start with the basics of what corporate communications is and then dive into how to build a strong strategy for it.
Whether you're new to the topic or looking to refine your approach, this guide has something for you.
Corporate communications is the strategic management of communication processes within and outside an organization. It's all about making sure the company's message is clear, consistent, and builds trust with everyone who hears it.
Corporate communications can be:
Why is it Important?
In short, effective corporate communications plays a key role in a company's success.
Here are some different types of corporate communications that businesses put energy into:
1. External communications: This encompasses interactions with the outside world, such as customers, stakeholders, and the public. It's about understanding the audience and delivering impactful messages through channels like social media, email, and traditional media. For instance, an organic food brand might leverage Instagram and collaborate with health influencers to amplify its reach.
2. Internal communications: Focused on employees, this ensures everyone is aligned with the company's vision. It fosters a positive work culture and can be executed through newsletters and emails. A company might use newsletters to share updates or emails for open discussions.
3. Investor relations: This is about building trust with financial stakeholders. It involves clear communication about financial health, strategies, and market positioning, often through earnings reports, press releases, and investor conferences. A publicly-traded firm, for example, might release quarterly earnings to update its investors.
4. Public & media relations: Managing the company's image in the media landscape is crucial. This involves crafting press releases, handling media queries, and nurturing relationships with journalists. A company might collaborate with a PR agency for media strategies, product launch announcements, or to offer insights on industry trends.
Effective corporate communications involve a variety of key components, including messaging, storytelling, branding, and marketing.
These components work together to create a cohesive and compelling message that resonates with audiences both inside and outside of an organization.
The world of corporate communications is constantly evolving. As new technologies emerge and the business environment changes, organizations need to adapt their communication strategies to stay relevant.
Many organizations are now using social media and online platforms to communicate with their employees and customers in real-time. This allows for more immediate feedback and can help to build stronger relationships with stakeholders.
Other organizations are leveraging advanced data analytics and artificial intelligence to monitor and improve their communications strategies. By analyzing data on customer behavior and engagement, organizations can better understand what messages and channels are most effective, and adjust their strategies accordingly.
The rise of remote work and virtual communication has also had a significant impact on corporate communications. Organizations need to find new ways to engage and motivate employees who may be working from home or in different locations. This has led to the development of new communication tools and strategies, such as virtual team-building activities, online training programs and using video for corporate communications.
In essence, as the world changes, so does the art and science of corporate communications.
One of the best way's to succeed with corporate communications in the digital world is by using video. Learn what it takes to master corporate video production here.
Here are the ways corporate communications can be used as a strategically to propel a company toward it's goals:
One of the key benefits of effective corporate communications is its ability to align with an organization's business goals. By creating a cohesive and integrated approach to communication, organizations can ensure that their messaging is consistent and focused on achieving specific objectives.
For example, if an organization is looking to increase brand awareness and attract new clients, its corporate communications strategy should focus on developing a strong and consistent brand identity. This can involve developing a brand style guide, creating a brand messaging platform, and leveraging social media and other online platforms to reach a wider audience.
Additionally, organizations can create engaging and informative content to showcase their expertise and value proposition. This can include thought leadership articles, case studies, and whitepapers that demonstrate the organization's unique capabilities and competitive advantage.
For example, communicating sustainability in real estate is really important for attracting investors. Therefore this topic should be a main part of your communications.
In today's hyper-connected world, reputation management is more important than ever. Negative news can travel fast, and one bad press release or social media post can damage an organization's reputation and erode stakeholder trust.
Corporate communications can help to mitigate this risk by developing proactive strategies to monitor and respond to potential risks. This can involve media monitoring, crisis management planning, and training employees to respond quickly and effectively to potential issues.
By taking a proactive approach to reputation management, organizations can build trust with stakeholders and protect their brand reputation — especially during a recession.
Effective communication during a crisis can be the key to minimizing damage and restoring trust. Crisis communications involve developing a strategic and coordinated approach to managing a crisis situation, including messaging, media relations, and stakeholder engagement.
By responding quickly and transparently to a crisis, organizations can demonstrate their commitment to accountability and responsibility, and preserve stakeholder trust.
Effective corporate communications are not just about communicating with external stakeholders. Internal communications and employee engagement are equally important in creating a positive workplace culture and driving organizational success.
By providing employees with clear and consistent messaging, engaging them in the organization's strategic goals, and creating an open and transparent culture, organizations can build a loyal and committed workforce that is passionate about achieving success.
Furthermore, effective internal communications can help to improve employee morale, reduce turnover, and increase productivity. This can include regular employee newsletters and other communication channels that keep employees informed and engaged.
Create a successful corporate communications strategy in 5 steps
To truly harness the power of corporate communications, organizations must be willing to innovate and adapt. Exploring diverse channels and formats can uncover new avenues to resonate with your audience.
But remember, communication is a two-way street. Actively seek feedback from those you're reaching out to; their insights can be invaluable in refining your approach. By staying dynamic and responsive, you not only build trust but also pave the way for enduring organizational success.
Dive in, experiment, and let your communications drive your growth.
August 30, 2023
August 30, 2023
In this ultimate guide to LinkedIn ads, we'll show you how to:
Get ready to elevate your LinkedIn advertising game with these essential best practices and expert insights.
LinkedIn Ads can be a powerful tool for businesses looking to increase their online presence and generate leads. Before diving into the details, it's important to understand the how LinkedIn ads work.
There are three main campaign objectives to consider on LinkedIn: brand awareness, consideration, and conversion. Each objective has its own set of ad formats that can be used to achieve specific goals.
Objective = impressions (reach and visibility)
The Awareness objective is all about increasing visibility and making your target audience aware of your brand, product, or service. This objective doesn't necessarily drive immediate action from the audience but focuses on expanding your reach and ensuring that as many people as possible recognize your brand. Ads optimized for awareness are measured by impressions, aiming to maximize the number of times your ad is seen. This is ideal for new brands or for launching new products.
Objective = clicks, video views, likes, comments, etc. (content engagement)
Consideration ads are designed to engage users who are already aware of your brand and to encourage them to seek more information. This objective covers several goals, including getting more website visits, increasing video views, or promoting engagement with your content. The key here is to target users who have shown some interest in your brand or similar products and to nurture that interest into a desire to learn more. These ads are crafted to be more engaging and interactive, encouraging clicks and content consumption.
Objective = form fills, signups, purchases (conversions)
The Conversions objective is focused on prompting specific actions from the audience, such as filling out a lead form, signing up for a webinar, or making a purchase. This objective is for audiences at the bottom of the funnel who are already considering your offering and need that final nudge to convert. Conversion ads are highly targeted and often involve retargeting strategies to re-engage users who have shown interest. The success of these ads is measured by the conversion rate, reflecting the percentage of ad interactions that result in the desired action.
Each type leverages LinkedIn's robust targeting capabilities but is optimized for different stages of the customer journey.
Many marketers love LinkedIn because it allows for precise targeting when it comes to their ads.
You can narrow down your audience by job title, company size, industry, location, education, and more. You can also retarget users who have visited your website or engaged with your content. The more specific your targeting is, the more likely you are to reach qualified leads and generate conversions.
For example, if you're a B2B software company targeting HR professionals, you can target users who have HR-related job titles, work in companies of a certain size, and are located in specific regions. This level of targeting ensures that your ads are seen by the right people, increasing the likelihood of conversions.
LinkedIn offers a variety of ad formats to cater to different marketing objectives and content styles. Understanding these formats can help you choose the best way to convey your message and engage with your target audience.
Here's an overview of the main LinkedIn ad formats:
Sponsored Content ads appear directly in the LinkedIn feed, blending in with organic posts.
This format is great for promoting articles, blog posts, company updates, or videos, offering a native advertising experience. Sponsored Content can be used to increase brand awareness, drive traffic to your website, or generate leads by encouraging users to fill out a form with their LinkedIn profile information.
Under the Sponsored Content umbrella on LinkedIn, the types of ads include:
Sponsored Messaging (previously known as InMail) allows you to send personalized messages directly to the LinkedIn inboxes of your target audience.
This format is ideal for delivering personalized, relevant content and offers to users, encouraging higher engagement rates. Sponsored Messaging is particularly effective for B2B campaigns and event promotions or for reaching out to potential leads in a more direct and personal way.
Within Sponsored Messaging, there are two main types:
Text Ads appear on the right-hand side or at the top of the LinkedIn desktop feed.
They are simple yet effective, consisting of a headline, a brief description, and an optional small image. Text Ads are pay-per-click (PPC) or cost-per-impression (CPM) and are best used for driving traffic to your website or landing page. They're a good option for businesses just starting with LinkedIn advertising due to their simplicity and lower cost.
Dynamic Ads automatically personalize ad content for each member based on their LinkedIn profile data, such as their photo, company name, or job title.
This format is highly effective for personalized advertising campaigns, as it catches the user's eye with tailored content.
The key types of Dynamic Ads include:
LinkedIn is a powerful platform for businesses to reach their target audience through advertising. With over 700 million members, it offers a unique opportunity to connect with professionals and decision-makers. Now that you know the different types of LinkedIn ads, let's dive into the process of setting up your campaign.
Before you create your ad, it's important to define your objective. What are you hoping to achieve with your campaign? Are you looking to increase brand awareness, generate leads, or drive sales? Your objective will guide your ad format, messaging, and targeting. For example, if your objective is to generate leads, you may want to use a lead generation form ad format.
Once you've defined your objective, it's time to select the appropriate targeting options. Consider your audience's job function, industry, company size, location, and seniority, among other factors. You can also choose to exclude certain criteria to ensure that your ads are shown only to the most relevant users. For example, if you're targeting a specific industry, you may want to exclude users who work in a different industry.
It's important to keep in mind that targeting too narrowly may limit the reach of your ads. Experiment with different targeting options to find the right balance.
Determine how much you want to spend on your campaign and allocate your budget accordingly. LinkedIn offers both cost per click (CPC) and cost per impression (CPM) bidding. Depending on your objective, one may be more suitable than the other. For example, if you're looking to increase brand awareness, you may want to use CPM bidding to reach as many users as possible.
Experiment with different bidding strategies to find what works best for you. Keep in mind that bidding too low may limit the reach of your ads, while bidding too high may result in overspending. Check this article to learn how LinkedIn advertising costs work.
Your ad creative should be tailored to your audience and objective. Use clear and concise language to convey your message. Use high-quality visuals that capture attention. Test different ad variations to see what resonates best with your audience.
It's also important to keep your ad creative up-to-date and relevant. Refresh your ad creative periodically to avoid ad fatigue and maintain engagement.
By following these steps, you'll be well on your way to setting up a successful LinkedIn ad campaign. Remember to monitor your campaign closely and make adjustments as needed to optimize performance.
Creating effective ads on LinkedIn requires a strategic approach. Following these best practices will help you create ads that stand out and drive conversions:
The first step to creating effective LinkedIn ads is to write clear and concise ad copy. Avoid industry jargon and unnecessary details that can confuse or overwhelm your audience.
Instead, be straightforward and clear in your messaging. Focus on the benefits of your product or service, and compel users to take action. Use strong calls-to-action (CTAs) to encourage users to click on your ad and learn more about your business.
For example, if you are promoting a new software tool for project management, your ad copy could read: "Streamline Your Project Management with Our Powerful Software Tool. Try it Today!" This copy is clear, concise, and highlights the benefits of your product.
Visual content is a powerful tool for capturing attention and conveying your message. When creating LinkedIn ads, it's important to use high-quality visuals that are eye-catching and professional. Use images that align with your brand identity and reflect your message or videos if you really want to stand out and make an impact.
For example, if you are promoting a new line of fashion accessories, you could use high-quality images of your products being worn by models. These images should be visually appealing and showcase the unique features of your products.
One of the biggest advantages of advertising on LinkedIn is the platform's precise targeting options. You can target users based on their job title, industry, company size, location, and more. This allows you to reach the most relevant users for your business.
When creating your ad campaign, take the time to experiment with different targeting criteria to find what works best for your campaign. For example, if you are promoting a B2B software tool, you may want to target users in specific industries or job titles that are most likely to be interested in your product.
Creating your ad is only the first step. To achieve optimal results, you need to continuously optimize your campaign. Here are some best practices to follow:
Test different ad variations to see what performs best. Experiment with different visuals, headlines, and messaging. Use your findings to optimize your campaign and drive better results.
A/B testing is a crucial aspect of any successful ad campaign. By testing different variations of your ad, you can identify what resonates best with your audience and adjust your campaign accordingly.
Consider testing different visuals, such as images versus videos, or different headlines to see what captures your audience's attention best. You can also experiment with different messaging to see what drives the most engagement and conversions.
Keep track of your campaign's performance metrics, such as click-through rates, engagement rates, and conversion rates. Use this data to identify areas of improvement and adjust your campaign accordingly.
Monitoring your campaign's performance metrics is essential to understanding how well your ads are performing. By tracking metrics such as click-through rates, engagement rates, and conversion rates, you can identify areas of your campaign that may need improvement. For example, if your click-through rates are low, you may need to adjust your ad's messaging or visuals to make it more compelling.
If your conversion rates are low, you may need to adjust your landing page to make it more user-friendly and persuasive.
Creating effective LinkedIn ads requires ongoing testing and optimization. Regularly test different ad variations and adjust your campaign accordingly. Use performance metrics such as click-through rates (CTR) and conversion rates to guide your decisions and optimize your campaign for maximum impact.
For example, if you notice that one ad variation is performing better than others, you may want to allocate more budget to that ad or adjust your targeting to reach more users who are similar to those who have already clicked on your ad.
LinkedIn ads can be a powerful tool for reaching an engaged and targeted audience.
By following these best practices, you can create LinkedIn ads that stand out and drive conversions for your business. Remember to always keep your target audience in mind and focus on the benefits of your product or service. With the right approach, LinkedIn advertising can be a powerful tool for growing your business.
August 28, 2023
August 28, 2023
In the world of video content creation, there's a common belief that quality should always trump quantity. While producing high-quality videos is undoubtedly important, there are several compelling reasons why prioritizing quantity can be equally, if not more, beneficial for content creators.
In this article, we'll explore 11 reasons why you should be creating more video content, even if it means sacrificing a bit of quality sometimes.
First, let’s look into why video is so important. Here are some of the big numbers:
These numbers are huge, but what do they mean for your brand? Well, not only do people like to consume video, but from a brand perspective, video also has a profound impact on consumer behavior: a fact highlighted by research conducted by Wyzowl:
Consumers have made it abundantly clear — they want video content. But here's the real kicker: Why should you go beyond just a few videos and create a whole bunch? Here are 11 reasons.
Posting videos regularly keeps your audience engaged and coming back for more. Quantity allows you to maintain a consistent presence, which is vital for building a loyal following.
The average person checks their mobile device 159 times a day. They are looking for new content from you.
Diversifying your content with a higher quantity of videos allows you to cater to various interests and demographics, expanding your reach.
Producing more videos provides ample opportunities to learn and improve your video-making skills. The more you create, the better you become.
Further reading: Text to video AI: How to use AI to start creating videos effortlessly
Frequent posts on social media platforms signal activity and attract algorithms, increasing your chances of appearing in users' feeds and garnering more likes, comments, and shares.
Social media is a crowded marketplace. To stand out, you need to produce content consistently to ensure your message doesn't get lost in the noise.
Quantity allows you to experiment with different styles, formats, and topics. This iterative process helps you discover what resonates most with your audience.
Repurposing and sharing multiple videos across various platforms can amplify your reach without necessarily needing to create entirely new content.
Make sure you use the right video sizes for each social media platform.
In today's fast-paced digital landscape, shorter, more frequent videos are more likely to hold viewers' attention than long, infrequent ones.
Rapid video production enables you to capitalize on trending topics and current events, which can lead to viral moments and increased visibility.
Can you guess how frequently Sweden's premier news sites, such as Dagens Nyheter and Aftonbladet, share updates? It's a remarkable 20 to 40 times daily, which translates to an astounding 1 to 2 posts virtually every hour, around the clock."
Not every viewer is at the same stage of the customer journey. Quantity allows you to create content for every stage, from awareness to conversion.
It's a common misconception that all your followers see all your content. Creating more videos ensures that more of your audience sees at least some of your content.
See how Storykit uses video on LinkedIn to grow and engage our audience.
In conclusion, while quality should never be entirely sacrificed, focusing on quantity has its own set of advantages in the world of video content creation.
Regular, diverse, and consistent video production can help you engage a broader audience, improve your skills, and stay relevant in the ever-evolving digital landscape. So, don't be afraid to embrace the mantra of "more is better" when it comes to video creation.
August 21, 2023
August 21, 2023
In this article, we'll show you how to grab your candidates' attention and reel them in by distributing your job post in new, creative, and efficient ways.
Say goodbye to traditional methods and discover new approaches to attract top talent.
Explore our webinar, 'How top employers use video to advertise a job on social media for maximum attention,' linked below. It delves deeper into the article's key points and guides you on creating the videos we mention in real-time
So you have a well-written role description. Great! That’s the first step. Now we'll show you how to distribute it in a way that grabs the attention of the right candidates.
Maximizing the impact of your open positions requires a strategic approach to content distribution.
The key to winning in a social media feed is being specific when it comes to your content. This means creating content that is aimed at one audience and focuses on communicating one thing.
Since job descriptions communicate a wide variety of things, this makes them less successful as in-feed content.
So how do you adapt your job post for social media and distribute it in a way that gets the attention of your ideal candidates?
Simply put, you need to create multiple posts per role and highlight different angles that will motivate candidates to learn more. Think of the role description as the landing page or destination, and the social media posts you create as a hook that guides them there to learn more.
In order to take the stress out of the creation process, we put together a step-by-step approach to transform your role description into compelling content that attracts the right candidates.
This process typically takes about 30 minutes to generate ideas, but once you're familiar with the approach, you can easily reuse it for different roles.
Here's the game plan:
To successfully hire for a position, it's crucial to have a clear understanding of your ideal candidate. Consider their interests, motivations, and aspirations relevant to the role. This knowledge will guide you in the upcoming steps.
Identify the social media channels where you are most likely to reach and engage your target candidates effectively. Keep in mind that some potential candidates may not be actively searching for job opportunities, so think about where you can capture their attention even when they're not actively looking.
To effectively reach the right people, create specific content that highlights the unique aspects of the role. This means going beyond a simple "We're hiring for a Content Manager" message. Instead, break down your content and emphasize specific points mentioned in the role description. Consider the role, company culture, growth opportunities, and other appealing factors to craft engaging and tailored messages. This adds depth and captures the interest of different candidates.
Examples:
Instead of merely reusing the same text from your role description, generate captivating spin-off content that focuses on the key points you want to highlight. For example, if collaboration with the sales team is integral to the "Content Manager" role, create a post showcasing the sales team and providing candidates with a glimpse of who they'll be working with and what kind of work they’ll be doing.
Determine the best content formats for each channel to maximize engagement based on your ideas. Consider the types of posts that have resonated with your audience in the past. Videos introducing your team may be more appealing than static images, and carousels outlining the benefits of the position may be more compelling than plain text. Experiment with different formats to capture the interest and attention of your target candidates effectively.
By following these steps, you can effectively distribute your role description in various ways, capturing the interest of different candidates and maximizing your recruitment efforts without extensive time and investment.
If you want to create captivating job posts on social media that effectively grab attention, video is undoubtedly the ideal format. And here's why.
82% of users state that they would rather watch videos than read social media posts. In addition, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
To get started, here are 3 videos that you can effortlessly create by simply copying and pasting the text from your job advertisement into Storykit AI.
→ Storykit's text-to-video AI is free to start using now.
In today's competitive job market, it's essential to have a recruitment marketing strategy, go beyond generic job posts and leverage the full potential of content distribution to attract suitable candidates. By using these steps and following a strategic approach to content creation and distribution, you can maximize the impact of your open positions and stand out from the crowd.
August 17, 2023
August 17, 2023
Ever dabbled with LinkedIn carousel ads? They're like the fun slide shows of the online marketing world, letting you tell vibrant stories one slide at a time. But, let's be real – making them isn't super easy. And once they've had their moment in the spotlight, what next?
No worries. We've got you covered.
Ready to slide into success? Dive into this friendly guide for some nifty tricks on crafting those attention-grabbing carousels and fun ways to give them a second life.
Note: While carousel posts are no longer active, carousel ads are still thriving on LinkedIn.
If you're still a bit fuzzy on the details, here's the breakdown: LinkedIn carousel ads are a series of up to ten swipeable cards, each containing its own unique visual and ad copy.
Each card also has its own unique URL and destination within your website. When a user clicks on your ad, they are taken to the specific card they clicked on.
The beauty of carousel ads lies in their versatility. You can use them to showcase a range of products or services, highlight different features of a single product, or even tell a story through a sequence of visuals.
So, what sets carousel ads apart from other LinkedIn ad formats?
By leveraging the benefits of this format, you can drive engagement, increase conversions, and ultimately achieve your marketing goals.
If you're considering using carousel ads as part of your marketing strategy, there are a few key elements to keep in mind to ensure that your ads are effective.
The first step to designing an effective carousel ad is to select visually impactful images. High-resolution, clear, and relevant images will draw in users and keep them engaged with your ad. But how do you choose the right images?
Consider using images that showcase your product or service in action, or images that highlight the benefits of your offering. For example, if you're advertising a new fitness app, consider using images of people working out or using the app to help users visualize how they could benefit from your product.
While selecting the right images is important, it's equally essential to craft compelling ad copy that resonates with your target audience. Keep your messaging direct and succinct, highlighting the benefits of your product or service. Use action-oriented language to encourage users to take action, whether it's to download your app, sign up for your newsletter, or visit your website.
Remember, your ad copy should be clear, concise, and compelling.
One of the most important elements of any carousel ad is the call-to-action (CTA). A strong CTA encourages users to take action and can significantly increase the effectiveness of your ad. Consider using a clear and concise CTA that aligns with your overall marketing goals.
For example, if your goal is to increase app downloads, use a CTA that encourages users to download your app. If your goal is to drive traffic to your website, use a CTA that encourages users to visit your site.
Finally, it's important to ensure that your ad designs are visually consistent throughout the entire carousel.
This means using the same color scheme, font style, and overall design aesthetic for each card in the carousel. Inconsistencies in design can be confusing to users and may cause them to disengage with your ad.
Additionally, ensure your messaging remains consistent throughout, with each card seamlessly leading to the next.
Ensure that your ad is optimized for mobile devices. With a significant portion of LinkedIn users accessing the platform through their mobile devices, it is crucial to ensure that your ad is easily viewable and navigable on smaller screens.
Test it on both screens before launching so you don’t waste your budget on an unreadable ad.
Finally, it is essential to test and iterate your carousel ads to determine what works best for your brand and audience. This means experimenting with different images, messaging and calls to action to identify what resonates with your target audience and drives the desired results.
By following these key elements, you can design effective and engaging carousel ads that resonate with your target audience and drive results for your business.
Take a look at this carousel ad one that LinkedIn designed. It has great graphics that fit together, tells a story and has a string call to action.
Here are 31 LinkedIn Carousel ad examples to start inspiring you.
Carousel ads have become increasingly popular on social media platforms due to their highly engaging format and numerous customization options. Being able to showcase multiple images within a single ad unit, makes it an effective way to tell a brand’s story or showcase a product or service.
However, the potential of your carousel ad doesn't end when the campaign is over.
Take the text in your carousel slides and transform it into an event more compelling video. By repurposing your carousel ad content into a video, you can amplify your brand's message and reach an even wider audience.
Here is an example of the LinkedIn carousel ad we showed above as a simple video that we made in Storykit:
Don't be afraid to dive into the storytelling world with LinkedIn carousel ads. Experiment with diverse messages and viewpoints to truly tap into what makes your audience tick.
And don't forget that your ads have multiple lives! Reuse them in creative ways to keep spreading your messages.
For more LinkedIn marketing tips: The ultimate guide to LinkedIn marketing [best practices for 2023]
August 14, 2023
August 14, 2023
Video is key when it comes to standing out and getting your messaging across. However, writing on-brand video scripts can feel uninspiring. Spending hours trying to find the right word or phrase, only to find it all just sounds… wrong out loud? It can feel like pulling teeth.
When you’re elbowing through a crowded market of content, every word counts, and finding the best way to communicate is how you keep your audience’s attention. And, yes, with that kind of pressure, you might just wish you were pulling teeth instead. Until now.
In this easy guide, we will show you how you can create short on-brand scripts and grab your audience’s attention using an AI script generator.
An AI script generator is a tool that enables you to generate high-quality scripts in minutes.
The process is straightforward: you provide prompts or input text explaining what you want — the plot, target audience, or summary — and the tool responds by generating a comprehensive script based on your inputs.
Before you start googling “AI script generators”, be aware that there are different types.
Most of the ones that you will come across, such as Simplified or Toolbaz, allow you to create movie-style scripts or screenplays. To generate a script, you just need to input information about your plot, and the AI will take care of the rest.
Storykit on the other hand specializes in crafting text-based video scripts suited for marketing, communication, recruitment, branding, and more.
Using Storykit involves a different approach: you copy and paste source text (i.e. articles, case studies, product descriptions, or job listings), then choose the type of video you want to make (case study, awareness product video, blog summary, etc.) and then the AI summarizes the text and constructs a script.
Confession time: A touch of apprehension might linger when considering AI's role, fearing it might replace you. But take a breath, because in this scenario, it's all about getting a kick start. If you’re spending your day trying to find the right word or staring at a blank Google Doc, you’re much better off getting the ball rolling with Storykit’s AI.
Here's why welcoming Storykit AI into your scriptwriting process is a smart move.
By using AI for your videos, you can create more content faster and discover the best angles to make your videos engaging. While you might think of one good idea from a blog article, Storykit AI can find an infinite amount. Plus, when you have an editor, scriptwriter, and proofreader all in one, you can write your scripts and produce your content in record time.
“But won’t it just… make stuff up?”, we hear you hardy (and tired) marketers cry. If you're familiar with ChatGPT's capabilities, you've undoubtedly witnessed its enchanting prowess. Yet, there's a flip side — you're likely aware that it occasionally ventures into the realm of fabricating non-existent information.
The thing with Storykit is that it operates exclusively from the text you provide, ensuring that it won’t fabricate facts as some alternative AI scriptwriters might inadvertently do.
In the era of AI, there's nothing more crucial than aligning your messaging with your brand identity. With Storykit AI, you can rest assured that your content stays on brand since it never conjures information out of thin air.
Have a coworker that just goes on and on? Or a weekly meeting that always runs over time? We know the feeling. So does your audience. But shortening those hundred-page documents into short, sweet and snappy scripts is difficult. Which parts do you keep, axe, or emphasize?
It’s difficult to kill your darlings, but AI is – luckily – ruthless. Simply copy and paste your document into the engine and it will decide for you. It keeps the important parts and loses all the faff, leaving your audience more likely to do what you want them to.
Not quite the right message? You can generate multiple video scripts on the same subject or tweak the text to make it your own. You’re in the driving seat, but on cruise control for the easy parts.
While other script-writing generators offer just a script, Storykit takes it a step further. With Storykit, you not only receive a well-crafted script but also the completed video. Check it out in the example below.
AI isn’t the threat many marketers believe it to be. It’s an essential tool in a modern marketer’s Swiss army knife. When used properly, your brand keeps its creative, human flair, and you can cut down the time you spend on uninspired and menial tasks.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
