So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
July 21, 2023
July 21, 2023
Telling stories is an instinctual part of being human. From childhood bedtime stories to gossip around the water cooler, we all love hearing and sharing stories. But did you know storytelling can actually be a powerful tool in business?
That's right, using effective storytelling techniques can help you engage, inspire, and connect with your audience in a way that no amount of data or statistics ever could.
Effective storytelling is an essential skill for business leaders and marketers who want to connect with their teams, customers, and stakeholders. Stories have the power to persuade, inform, and inspire. They can help you communicate complex ideas, build trust, and create emotional connections with your audience.
But what makes a good story? A good story should have a clear beginning, middle, and end. It should be relatable and relevant to your audience. It should also have a strong emotional component, whether it's humor, sadness, or excitement. The more emotionally engaging the story, the more likely it is to be remembered.
Stories are memorable and persuasive. They capture our attention and hold it, making us more likely to remember the information presented to us. In the corporate world, corporate storytelling can be especially valuable. Think about it: When was the last time you remembered a long list of statistics or figures? Now think about a time when a story really resonated with you. See the difference? Stories are more than just engaging; they're also effective at conveying important messages, especially when you use storytelling in marketing.
For example, a CEO might use a story to illustrate the importance of teamwork. They could tell a story about a time when their team worked together to overcome a difficult challenge. By sharing this story, the CEO is not only conveying the importance of teamwork, but also inspiring their team to work together towards a common goal.
But why are stories so memorable and persuasive?
It all comes down to the way our brains are wired. When we hear a story, our brains release dopamine, a chemical associated with pleasure and reward. This chemical reaction makes us feel good and helps us remember the story better.
Additionally, stories are more memorable because they engage multiple parts of the brain, such as the language processing, sensory, and motor regions. All of these factors combined make stories a powerful tool for communication.
Furthermore, stories can help build trust between the storyteller and their audience. When we hear a story, we can relate to the emotions and experiences of the person telling the story. This creates a sense of empathy and understanding, which can lead to increased trust and connection.
Now that we understand why storytelling is so important, let's take a look at some of the key elements and storytelling methods that make up a compelling business story.
Every story needs a beginning, middle, and end. This structure helps your audience follow along and understand the key points you are trying to make. A good story will also have a clear main message or theme that ties everything together.
For example, if you're telling the story of how your business came to be, you could start with the backstory of the founder, move on to the challenges they faced in starting the business, and end with the success they achieved and the impact they've made on the industry.
Having a clear structure like this will help your audience stay engaged and remember the key points of your story.
People connect with people, not with companies or brands. If you want your audience to care about what you have to say, you need to create relatable characters that they can root for. Whether it's a customer, employee, or founder, make sure your story has real people at its core.
For example, if you're telling the story of how your business helped a customer solve a problem, make sure to include details about the customer's journey and how your business was able to help them. This will help your audience connect with the customer and understand the impact your business has.
By humanizing your business, you'll be able to create a deeper connection with your audience and leave a lasting impression.
Every good story needs conflict. It's what keeps your audience engaged and rooting for the characters. But don't forget the resolution - the happy ending or resolution is what leaves a lasting impact on your audience.
For example, if you're telling the story of how your business overcame a challenge, make sure to include details about the obstacles you faced and how you were able to overcome them. This will help your audience understand the impact your business has had and the challenges you've had to overcome to get there.
By including both conflict and resolution in your story, you'll be able to create a compelling narrative that keeps your audience engaged and leaves a lasting impact.
The most memorable stories are the ones that make us feel something. Whether it's laughter, sadness, or excitement, emotions create a powerful connection between the storyteller and the audience. Think about the emotional response you want to evoke in your audience, and craft your story accordingly.
For example, if you're telling the story of how your business has made a positive impact on the world, make sure to include details about the people or communities you've helped. This will help your audience feel connected to the impact your business has had and the difference you've made.
By creating an emotional connection with your audience, you'll be able to create a memorable story that resonates with them long after it's over.
Now that we've talked about what makes a good business story, let's take a look at some of the different types of stories you can tell in a business context. Just to be clear, we are naming just a few here, but really when it comes to storytelling in content marketing or in internal communication, anything that be turned into a story.
Every company has a founding story - the tale of how it all began. This type of story can help humanize your brand and create a connection with your customers. Whether it's the story of how your founder came up with the idea for the company or the early struggles they faced, a good founding story can help set your brand apart from the rest.
For example, take the story of Nike's founding. In 1964, Phil Knight and Bill Bowerman founded Blue Ribbon Sports, which later became Nike. The idea for the company was born out of Knight's travels to Japan, where he discovered a new type of running shoe. He brought the idea back to Bowerman, who was a track coach at the University of Oregon, and together they started selling the shoes out of the trunk of Knight's car. This humble beginning eventually led to the creation of one of the most iconic brands in the world.
Feeling inspired? Here are 6 places you can find more great brand stories.
Your customers are the lifeblood of your business, so why not tell stories about their successes? Customer success stories are a powerful way to demonstrate the real-life impact your products or services have had. Plus, they create a sense of community among your customers and show that you care about their success.
One great example of a customer success story comes from the meal kit delivery service Blue Apron. They recently featured a story on their website about a family who had been struggling to find time to cook healthy meals together. After signing up for Blue Apron, they were able to easily prepare delicious meals and spend quality time together in the kitchen.
This story not only showcases the benefits of using Blue Apron, but also highlights the importance of family and healthy eating.
Some of the most powerful stories are those that inspire change and innovation. Whether it's a story about how your company is leading the charge on renewable energy or pioneering a new way of doing business, visionary stories can help position your brand as a leader in your industry.
One company that has been making waves in the sustainability space is Patagonia. They recently launched a new campaign called "Vote the Planet," which encourages people to vote for politicians who prioritize the environment. This campaign not only aligns with Patagonia's values, but also positions them as a leader in the fight against climate change.
Personal stories are perhaps the most powerful of all. These stories can be about any aspect of your life, from your childhood to your professional journey, and they help your audience connect with you on a deeper level. By sharing your own struggles and triumphs, you create a sense of empathy and understanding that can lead to stronger relationships.
One example of a personal story comes from the founder of Spanx, Sara Blakely. She recently shared a story about how her father used to ask her and her siblings at the dinner table what they had failed at that week. This instilled in her a sense of resilience and a willingness to take risks, which ultimately led to her success as an entrepreneur.
By sharing this personal story, Blakely not only connects with her audience on a deeper level, but also inspires them to embrace failure as a necessary part of the journey towards success.
So now that we've covered the basics of storytelling in business, let's take a look at some specific storytelling techniques you can use to up your storytelling game.
A narrative arc is the structure of a story, from beginning to end. By using a narrative arc, you can create a story that is engaging and easy to follow. This structure typically has three parts: the setup, the confrontation, and the resolution.
Metaphors and analogies are powerful tools for simplifying complex ideas. By comparing a complex idea to something more familiar, you can help your audience better understand the information presented to them.
Vulnerability and authenticity are two key components of effective storytelling. By sharing your own vulnerabilities and being authentic with your audience, you create trust and make it easier for them to relate to you.
Finally, the best way to improve your storytelling skills is through practice. Try telling stories to your colleagues, friends, and family members. Pay attention to their reactions and adjust your storytelling style as needed.
Effective storytelling is an essential skill for business leaders who want to connect with their teams, customers, and stakeholders. Whether you're telling a founding story, a customer success story, or a personal story, make sure you use the key elements of a compelling story, like structure, characters, conflict, and emotion. And if you want to take it one step further see what happens when you use video storytelling. With these tips in your toolkit, you'll be telling powerful, persuasive stories in no time.
July 20, 2023
July 20, 2023
Creating engaging content is key to the success of any digital marketing campaign. Whether you are looking to increase website traffic, generate leads, or boost conversions, quality content is the backbone of your strategy. But, with so much content out there, how do you stand out? In this article, we will explore strategies that can help you create compelling content that captures your audience's attention and keeps them coming back for more.
Before we dive into the specific strategies, let's take a closer look at why engaging content matters. In digital marketing, your content is the face of your brand. It represents your values, your expertise, and your personality. Engaging content can help you:
Content is the backbone of any successful digital marketing campaign. It helps you establish your online presence, attract new audiences, and keep them engaged with your brand. With the right content, you can build trust and credibility with your audience, and inspire them to take action.
Creating high-quality content is essential for any digital marketing strategy. Whether you're creating blog posts, social media updates, or videos, your content should be informative, engaging, and relevant to your target audience.
Engaging content can help you achieve a multitude of business goals. It can increase website traffic, generate leads, and boost conversions. It can also improve your brand's image, build customer loyalty, and establish your brand as a thought leader in your industry. Ultimately, engaging content can drive revenue and help you achieve your overall business objectives.
Overall, engaging content is a crucial component of any successful digital marketing strategy. By creating content that speaks directly to your target audience and provides value, you can establish trust, build loyalty, and achieve your business objectives.
Creating engaging content starts with understanding your audience. Who are your ideal customers? What are their pain points, interests, and preferences? The more you know about your audience, the better you can tailor your content to their needs and desires.
Creating audience personas can help you visualize and understand your ideal customers. Persona development involves creating fictional characters that represent your target audience's common traits, behaviors, and goals. This can help you create content that resonates with them, and address their specific needs and pain points.
For example, imagine you are a company that sells organic baby food. Your target audience might be new parents who are health-conscious and concerned about the ingredients in their baby's food. You could create a persona named "Healthy Heather," a first-time mom in her mid-30s who shops at Whole Foods and is passionate about natural living. Knowing that Heather is your target audience can help you create content that speaks directly to her concerns and interests.
Demographic and interest data can provide valuable insights into your audience's characteristics and preferences. Analyzing this data can help you create content that is relevant to your audience's age, gender, location, and interests. This can improve your content's chances of resonating with your audience and getting shared.
For instance, if you are a company that sells luxury watches, you might find that your audience is primarily male, aged 35-50, and interested in sports and travel. Knowing this information can help you create content that appeals to their interests and speaks to their values. You might create a blog post about the best watches for outdoor adventures, or a social media campaign featuring athletes wearing your watches.
Overall, understanding your target audience is essential for creating content that resonates with them and drives engagement. By creating audience personas and analyzing demographic and interest data, you can gain valuable insights into who your audience is and what they care about. Use this information to create content that speaks directly to their needs, interests, and values, and watch your engagement soar.
Keyword research is a critical step in creating content that ranks well in search engines. It involves identifying the words and phrases that people use to search for content in search engines, and using that information to create content that targets those keywords. Identifying the right keywords can help your content rank higher in search engine results pages (SERPs), and drive more traffic to your website.
But how do you conduct thorough keyword research? Here are some tips:
There are numerous keyword research tools available that can help you identify the right keywords for your content. Some of the most popular tools include:
Using these tools can help you identify relevant keywords, and provide data on their search volume, competition, and trends. This information can help you create content that targets the right keywords and gets noticed by the right audience.
Identifying the right keywords is only half the battle. You also need to understand the search intent behind those keywords. Search intent refers to the reason behind a user's search. Are they looking for information? Are they looking to purchase a product? Analyzing search intent can help you create content that answers your audience's questions and meets their needs.
For example, if you're targeting the keyword "best running shoes," you need to understand why someone might be searching for that term. Are they looking for reviews of different running shoes? Are they looking to purchase a new pair of shoes? Understanding the search intent behind your keywords can help you create content that is more relevant and useful to your audience.
In addition to analyzing search intent, you should also analyze the competition for your keywords. This involves looking at the other content that is ranking for your target keywords, and understanding how you can differentiate your content from theirs. This might involve creating more in-depth content, using more visuals, or targeting a different audience.
By conducting thorough keyword research and analyzing search intent and competition, you can create content that not only targets the right keywords, but also meets the needs of your audience and stands out from the competition.
Headlines are the first thing that your audience sees when they come across your content. A compelling headline can help you grab your audience's attention, and entice them to read further. There are several techniques you can use to craft headlines that get noticed:
Emotional triggers can be a powerful way to capture your audience's attention. Whether it's fear, joy, anger, or surprise, triggering an emotional response in your audience can make your content more memorable and shareable. Try using emotional language in your headlines to create an immediate connection with your audience.
Numbers and questions can also be effective headline techniques. Using numbers in your headlines can convey the promise of specific results or benefits. Questions can pique your audience's curiosity and encourage them to read on. Experiment with different headline formats to find what works best for your content.
Humans are wired to respond to stories. Storytelling can help you create content that is more engaging, memorable, and shareable. There are several storytelling techniques you can use to bring your content to life:
The hero's journey is a storytelling archetype that involves a protagonist embarking on a transformative journey. This archetype can be used in content development to create content that resonates with your audience's desires for transformation and growth. Identify the key challenges and transformations that your audience faces, and use this as the foundation for your content.
Case studies and real-life examples can provide concrete evidence of the value and impact of your products or services. By featuring real people and situations in your content, you can make it more relatable and trustworthy. Make sure to tell a compelling story that highlights the key benefits and outcomes of your products or services.
Creating engaging content takes time and effort, but the rewards can be significant. By understanding your audience, conducting thorough research, and using storytelling techniques, you can create content that captures your audience's attention and meets their needs. Make sure to experiment with different formats and techniques to find what works best for your content. With the right strategies, you can create content that stands out and drives results for your business.
July 14, 2023
July 14, 2023
Take a minute to think about your current content process. Do you absolutely need to create all that content by hand? The answer is not anymore.
You already have a lot of information and text. Using an AI text-to-video tool means you don’t have to create anything new. You don’t even have to know how you want to reshape your content to make it more exciting. AI can do that for you.
Get all your AI text-to-video questions answered in this article.
Video is the most important format for brands to be using today, whether it’s to grow brand awareness, attract leads, or educate your audience. It grabs attention, engages audiences, and helps you stay competitive in today’s digital world.
Video also simplifies complex messages, transforming them into short, relatable clips that are easy to digest. And used consistently, video can drive significant results on social media, helping your brand grow and connect with your audience more effectively.
According to LinkedIn, video is 5x more engaging than other forms of media.
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However, manually creating a video takes time. Time and energy that – let’s face it – you just don’t have.
With an AI text-to-video toll you can create the videos you need in a fraction of the time it would take to do it manually, allowing you to deliver your messages more consistently across platforms.
You can use it to produce fresh content, or even better, breathe new life into old assets you haven't had time to update, making it easy to keep your brand fresh and engaging.
This means you can increase brand awareness on social media channels, ensuring that your audience sees and engages with your content regularly.
Let Storykit text to video AI do its magic.
If Shania Twain wrote a song about most AI tools for content creators, the title would be "That Don’t Impress Me Much."
Most AI tools for content creators fall short because they fail to capture the essence of your brand. They often rewrite your content, resulting in generic, off-brand messaging. That’s where Storykit AI stands out. Unlike other tools, Storykit doesn’t alter your text; it keeps your original tone of voice intact.
Additionally, Storykit allows you to customize your videos by setting your brand colors and choosing how they should look. This ensures every video reflects your unique brand identity. That's why we’re confident Storykit’s AI text-to-video tool will elevate your existing content, turning your words into engaging, on-brand stories that resonate with your audience.
So now that you know all the benefits of using an AI text to video tool, but how does it actually work?
Just copy and paste the text into Storykit. The text to video AI will then create a complete video from it. See for your self in the video below.
Tired of sending press releases into the void? So is everybody else. Feed your press release into Storykit’s text to video AI and let it throw a spotlight on all of your key points, giving your release the stage presence it deserves.
They drain your time, and then drain your reader’s time too. Here’s how to make case studies work for you: don’t start telling your audience how you solved a business problem.
Show them. From graphs and work examples to quotes and press clippings, you’ll get more value across in much less time.
Potential clients won’t be able to look away, because they won’t have time to! Paste your latest case study in and watch Storykit’s AI tool transform it into a captivating video that’s short, sweet and to the point.
Attracting a higher caliber of candidates starts with prodding and piquing their intrigue in the first place. How do you do that? Let AI transform your pre-existing job ad into a short, snappy video that sums up everything that makes you shine.
Let them fall in love with your culture, people and team they’ll be working with. We hate to blow our own trumpet, but you really can’t do that with a standard job ad, can you?
Keep reaching consumers where they consume. With dwindling time and a penchant for video, long-form blog posts – and everything you write – generally need to be transformed into something more grab-and-go.
Hello, video.
With just the headline and some key points, you can use our AI tool to turn every interview, blog post and feature breakdown into something delightful, consumable and loved by Google once more, as YouTube Shorts and TikToks are surfaced by more search results than ever before.
As you prepare to launch a new product, drop a major new feature release, or share an irresistible snippet of upcoming content (like a podcast, event or webinar), you need to get the best points across in the shortest time possible with a platform to seriously impress.
And guess what? AI gives you that platform.
If you’re not using video to promote your email newsletters, you’re missing valuable social and ad real estate. Bring summaries and roundups to life with an impressive showcase that packs a punch – all by clicking copy and paste in our AI tool.
Now, you don’t need to waste valuable time on anything but the narrative – just let Storykit’s text to video AI tool take over the fiddly editing, structure and design. Don’t blame us if you wish you’d discovered this tool a lot sooner – after all, you’ve found it now!
July 11, 2023
July 11, 2023
If you want to sell your products effectively online, you need to ensure that they’re easy to understand and address your customers' pain points. Simply bombarding people with product ads on social media won't get you the results you’re after.
So, what's the key? Videos. With the right AI tools and tactics, you can create engaging videos easily that will resonate with your target audience.
Did you know that 80% of marketers credit video content for boosting sales? And 84% of consumers say they've been persuaded to buy a product or service after watching a brand's video.
Incorporating videos into your marketing strategy can help you showcase the unique advantages of each product and capture your audience's attention like never before.
In this article, we'll show you a new hack to transform your existing product pages into exciting full-funnel video marketing campaigns using the power of AI.
Checkout our webinar Recycle your product material like nobody's business, to learn how to turn a single product page into video content for an entire marketing plan in real time.
E-commerce stores and other companies with a range of products often find themselves struggling to generate the desired interest and awareness for their products in their marketing efforts. Here are some of the key reasons why:
In the upcoming section, we will delve into effective strategies to overcome these hurdles, guiding you on how to create engaging content that resonates with your target audience at each stage of their journey.
Imagine this scenario: you create a compelling video for a lawn mower you're selling. Sure, it may capture the attention of those desperately in need of a new lawn mower. But what about the people who already own one? How do you convince them that your mower is superior?
This is where understanding the buyer's journey comes into play. To truly resonate with your audience, you need to create a variety of content that reflects the buyer’s frame of mind at various stages of the buyer journey.
What does that look like?
Figure out what message your target audience needs to hear for each stage of the buyer's journey and plan your content around that. That way you can effectively engage your audience, build trust, and ultimately convert them into loyal customers.
We understand the overwhelming task of creating content, let alone videos, for each product, covering every stage of the marketing funnel. This is where the power of AI comes in.
Here's a clear step-by-step guide on how to leverage AI for fast and effective product video creation:
Locate the relevant product information for the item you want to promote. This could be descriptions, features, or any other key details.
Choose an AI tool of your choice to transform your text into a condensed video script. Use the right prompts in a platform like ChatGPT or Storykit AI to transform your product material into well-crafted video copy in no time at all.
For example:
If you choose to use an AI like ChatGPT, then you can use any simple video tool to add visuals to the copy — you should be able to find a number of free platforms or low-cost versions for better results. However, if you choose Storykit, the video is built simultaneously with the script, saving you an extra step.
Once your videos are ready, distribute them organically across your channels and consider using paid advertising to reach your target audience more effectively.
Measure the success of your videos by monitoring relevant metrics for each stage of the funnel. For example, track impressions to gauge awareness impact.
With the power of AI, you can streamline your video creation process, ensuring that every product receives the attention it deserves at every stage of the buyer's journey.
To help inspire you, we took this product page for LANBENA Blackhead Remover Strips and created 6 product videos using the Storykit AI creators.
This video captures the awareness stage of the purchasing funnel, delivering a quick and engaging explanation of why you absolutely need this product.
Dive into the awareness stage with this video, showcasing a step-by-step tutorial on how to make the most of this product. Discover its incredible benefits and unleash its full potential.
Step into the consideration stage of the purchasing funnel with this video. It provides valuable insights on shopping for products in this category, while subtly introducing the specific product that stands out among the rest.
Prepare for action. This video takes you straight into the action stage of the purchasing funnel. It presents a compelling case for the product by highlighting its three strongest features. Get ready to be convinced.
Get ready to take action with this video tailored for the action stage of the purchasing funnel. It combines the best product features with a specific target group, making it a perfect fit for their needs and preferences.
This video is designed to make an impact in the action stage of the purchasing funnel. It presents a concise yet captivating script that highlights the product's standout features, ensuring a memorable marketing experience.
In a world where capturing attention and engaging audiences is paramount, video marketing has emerged as a game-changer.
By harnessing the capabilities of AI, you can streamline the process of video creation. No longer bound by time constraints or limited resources, you can effortlessly produce captivating videos that resonate with your target audience at every stage of the buyer's journey.
June 28, 2023
June 28, 2023
Brace yourself, it’s about to get uncomfortable.
Picture this: you find yourself on the sofa of a TV chat show. The host and guests effortlessly bounce off each other, telling the kind of enthralling stories you could only dream of rehearsing for your next dinner party.
And then… the host turns to you. You mumble a story that could sound interesting, but your intro is weak, your jokes don’t work with the audience, and you’re talking too much. And the crowd goes… mild.
Now look at your brand’s messaging. If your brand’s stories feel anything like that horrifying sofa moment we invented, you’re wasting the opportunity of a good story that hooks your reader in and walks them, almost effortlessly, to your desired goal.
Here’s how to get them there.
Let’s go back to basics: a good story is really just grabbing a reader’s attention, and keeping it, from start to finish. A good story has a good arc, often with a hero and a mission. Maybe a twist. Always a journey.
But when you’re creating branded assets for your company, like videos, utilizing storytelling techniques can seem almost impossible. Your brand doesn’t need to put Shakespeare to shame: your content just needs to get your readers to feel something.
What if we gave you a tool to help you get there? With AI, it really couldn’t be simpler to create stories you’re proud to tell.
Video storytelling simplifies the complex and clears up the confusing. It marries concepts seamlessly into short clips. And, crucially, it gets your messages across with ease and flair.
That’s why we decided to build Storykit AI. It takes your pre-existing text and gives it a beautiful and memorable second life with video storytelling that perfectly suits your brand.
“As a marketer, what do you feel is worse? Using the wrong shade of green or the wrong messaging?”, asks Fredrik Strömberg, co-founder of Storykit. If your answer isn’t messaging, it’s time for a rethink.
Nothing is more important than staying on brand with your messaging, especially in the age of AI.
That’s why we built Storykit AI to exclusively work from your input text, ignoring and rejecting other sources. It’ll always stay true to your brand and image – because it has to.
You should spend more time on your messaging, and no time on much else. Because once you’ve done the human part and nailed your messaging, why waste your time on menial tasks that AI can handle?
Storykit AI steps in to seamlessly deliver your expertly-crafted content as video stories, without needing any heavy lifting. Here’s how you can transform the content you already have to memorable brand stories.
Case studies are how you prove you’re brilliant. But often, they’re compressed into the bland, forgettable context of articles and text – when was the last time you read a case study from start to finish? Try turning it into a video story instead. Goodbye, forgettable case study. Hello, standout story. Let AI take your pre-existing text, take out the main points, and generate it into a video story that efficiently and effectively delivers the same information.
You’ve got a dynamic, exciting opportunity and you think a wall of text is going to portray that? Paste details of the job and your workplace culture into Storykit’s AI tool and watch it show your workplace off like no job ad ever could.
Your blog is bloated with content that you want to share. Trimming it down into short well-crafted videos, with a beginning, middle and end is hard. So let AI do the repurposing for you, transforming your old blog content into polished and perfectly noticeable videos.
The power of effective storytelling cannot be underestimated when it comes to brand messaging. By embracing the simplicity and efficiency of AI-driven storytelling, you can watch as your messages resonate with your audience, leaving a lasting impact.
June 26, 2023
June 26, 2023
Having a newsletter is a fantastic marketing tool that lets you directly connect with potential customers and provide them with valuable insights.
In fact, there are 4 billion people using email every day and in the last 12 months marketers have seen a 77% increase in email engagement.
However, nowadays people are hesitant to sign up voluntarily. And even if they are willing to subscribe, there is so much content available, it's hard to get your newsletter and your content to stand out.
The key to success lies in getting the attention of your target audience, convincing them it's worth signing up, and then reminding them to actually go and read the newsletter every time you publish.
Pretty obvious. But easier said than done.
In this article, we're going to unpack what it takes to get your newsletter the attention it deserves, and how you can win over new subscribers with a multi-channel distribution plan.
In marketing, distribution simply means getting your product, service, content, or message to the right people. It involves figuring out the best ways to deliver what you have to offer to your target audience.
This includes deciding which channels or platforms to use, how to make it easily accessible, and ensuring that it reaches the right people at the right time. Essentially, distribution is all about the process of reaching and connecting with your customers effectively.
To unlock the full potential of your newsletter, it's crucial to expand your reach beyond the inbox. Simply sending a weekly newsletter won't yield the desired outcomes. Your audience is actively engaged on social media platforms, and that's where you have the opportunity to capture their attention.
A distribution plan involves strategizing how you will promote your newsletter on social media and other platforms. It entails identifying the unique value your newsletter offers, crafting compelling messages that entice people to subscribe and read, and utilizing the power of social media to reach a wider audience.
By implementing a well-thought-out distribution plan, you can increase awareness, generate interest, and attract more readers to your newsletter.
Despite your consistent efforts to create and publish content, it can be draining if you're not seeing the desired engagement or audience growth.
Let's dive into some crucial questions to pinpoint the issues:
If you genuinely want to expand your subscribers, it's crucial to actively engage with your target audience and implement strategies to attract their attention.
To unlock the full potential of your newsletter and attract a growing subscriber base, it's crucial to implement a comprehensive distribution strategy that goes beyond email marketing.
Follow this framework to get started:
Let's go back to the basics. What are your goals? Are you having trouble getting people to engage with your newsletter, even though you have subscribers? Or maybe people are reading your content, but you want to increase the number of readers. Think about what you want to achieve and the kind of messages that will inspire new readers or excite your current email subscribers.
Consider why your audience would want to subscribe and what motivates them to read your newsletter. Tailor your distribution efforts to cater to their interests and needs. Share content that resonates with them and offers value in their daily lives.
Identify the platforms where your target audience is most active. Whether it's Facebook, LinkedIn, Twitter, or other relevant platforms, ensure you have a presence there. Don't hesitate to show up on multiple platforms to expand your reach. This creates an opportunity for you to attract a broader audience.
Craft attention-grabbing social media posts that drive engagement. Start with a captivating hook, deliver valuable content (through storytelling), highlight intriguing points from your newsletter, and conclude with a clear call-to-action (CTA). Video content can be particularly effective for distribution. Check out the provided video examples in the next section along with Sam Szuchan's hook ideas below for inspiration.
Don't hesitate to share updates about your newsletter multiple times a week. The beauty of social media is that you can distribute content more frequently throughout your newsletter cycle, regardless of your publishing schedule. Regularly sharing content keeps your audience engaged and maintains their awareness of your newsletter.
Don't worry about over-distributing or wearing out your audience. Social media platforms operate differently from email marketing.
Heidi Bordal, Community Manager at Storykit, explains, "The algorithms are designed to deliver your content to the most relevant people. For instance, if you're promoting an event, it will be shown to those interested in attending, and the same goes for brand-related content. Posting organically won't bore anyone because the chances of everyone seeing everything you post are quite slim."
Check out the webinar below to gain more in detail insights about this process.
Here are 3 types of videos you can make to drive awareness and subscribers to your newsletters.
Creating a teaser for your upcoming newsletter is a powerful strategy to attract new subscribers. By generating curiosity and highlighting the value of your content, teasers encourage people to sign up so they don't miss out.
Check out this teaser video that we made for our newsletter that features this article:
The point of having a newsletter is to share knowledge. You should strive to share that valuable information, whether or not someone is subscribed. After publishing your newsletter, provide a brief summary that allows people to get acquainted with the topics you covered. This helps them understand the range of insights and expertise you offer.
It's highly likely that your target audience isn't even aware of the existence of your newsletter. What better way to build awareness than by creating a captivating trailer? Use a video to swiftly communicate the value you provide and make it known to the world.
While newsletters remain a valuable tool for delivering value and driving sales, it's important to recognize the competitive landscape. Even if your newsletter is exceptional, you need to ensure it reaches your target audience effectively.
By embracing this distribution framework that extends beyond email marketing, you can unlock the true potential of your newsletter. This approach enables you to maximize value, attract new subscribers, and engage with your audience on their preferred platforms.
To make the process of creating captivating video posts for promoting your newsletter easier than ever, consider trying out Storykit AI. With Storykit AI, you can effortlessly transform text from your newsletter into compelling on-brand trailers, summaries, and more, capturing the attention of interested readers.
Take your newsletter to new heights with the power of strategic distribution and the innovative capabilities of Storykit AI.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. These include social media videos, ads, employer branding, and internal communications. You can also make educational content. This helps improve brand awareness, reputation, loyalty, and more!
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
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