News
Use these templates to highlight noteworthy information about your organisation in a way that stands out and helps you deliver your message to your audience. The videos are great for viewing as is, or driving traffic to the full story.
Do you have a news story and want to give it a human touch? Use a quote from a person, and the story will come alive.
Have you written a text with an intro or pre-amble? Well, with this format, you can… make it a video!
Do you know what the perfect attention grabber in social media is? Numbers! So if your news item has some standout or stand-alone numbers you can communicate: this is the format to use.
Summing things up is a true service to the viewer. With this format, you can do a straightforward take on pretty much any news story and make it digestible.
Have you solved a problem? Or have you found a solution to alleviate a hurdle for the audience? Can you promise? This is the format where you focus on exactly that: The promise.
When you have something “newsy” to tell, this is the best all-around format, with a tried-and-tested dramaturgy. It’s safe to say that it works for pretty much everything.
Starting your video with a quote is often a good idea. Starting your video with a boss quote is even better! It’s a great format, not just for information but also for marketing a few key players in the organisation.
Straightforward news is one of the best things to communicate in a video. You can find these items everywhere: product news or updates, planned events, happenings, information – everything can be a video with this format.
You have probably seen “reaction videos” capturing that first reaction to something from a customer or client. But can you do these with text? Don’t you need some really emotional footage to make these work? The answer: Yes, you can! And no, you don’t.
Something has happened. Something planned or something that just popped up. This is a great format to connect that “something” to your organisation.
