So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
June 5, 2023
June 5, 2023
Imagine achieving astonishing follower growth, doubling your count on LinkedIn in less than a single year. It's not just a dream — it's our recent success story.
And now, the time has come to share the strategies that propelled us from 5,000 to over 10,000 followers in a mere 10 months.
In this article, we will be sharing the game-changing tactics that Heidi Bordal, the brilliant mind behind our thriving community at Storykit, has used to grow our LinkedIn following so fast.
This includes her organic posting strategy, daily work hacks, and all the insider tips you need to create a LinkedIn game plan that yields genuine, tangible results.
Growing your followers quickly doesn't require rocket science or spending millions at an agency, according to Heidi Bordal, Community Manager at Storykit. It simply takes quality and consistency.
And a content plan can help as well.
The first half of the 10-month period, Heidi didn’t have a specific content plan when it came to posting on LinkedIn.
“Until the beginning of this year, I didn’t have a concrete strategy like I do now,” Heidi shares.
"Even though I managed to grow our account without a structure initially, having a more organized plan definitely sped up our growth and made it easier for me to consistently share valuable content."
Whether you have a content plan or not, Heidi always recommends following these two best practices:
The first step towards success on LinkedIn is understanding your brand's values and the type of content you want to promote. Without a clear direction, you risk overwhelming yourself and your audience.
"We take a top-of-funnel approach when distributing our content," explains Heidi. "We aim to avoid being too sales-focused or product-focused."
The goal is to educate your audience on topics that genuinely interest them.
“To create a structure, we identified 10 daily challenges or topics that our target audience faces. Then we created an article for each topic.”
Here is a list of our topics and the corresponding articles:
These articles serve as evergreen content that can be updated, recycled, and reused. They form the core of the Storykit posting strategy, which will be covered in detail below.
Utilize case studies to showcase your customers and subtly promote your product.
“At Storykit, we try to release a new case study every month, while also highlighting previous ones on a weekly basis.”
Heidi highlights the value of case studies on LinkedIn, stating that, "Tagging companies and interviewees in case studies works wonders for reach."
Employer branding content tends to perform exceptionally well on LinkedIn. Companies often understate how much people love to see people. This is one of the best ways to humanize your brand and really make connections.
“To strengthen our employer branding, we feature a colleague each week,” Heidi explains.
"When we started featuring our employees, I noticed a big increase in followers. People really enjoy engaging with this kind of content. We always tag the person we're highlighting and sometimes mention their previous company, which helps the post reach their network as well."
You can easily use these types of videos to show different teams, your company culture, work environment, and more.
Implementing a schedule structured around two-week sprints is an excellent approach to enhance focus and productivity. By organizing your tasks and content planning within this timeframe, you can effectively streamline your workflow and achieve better results.
Heidi explains, “Our marketing team operates in two-week sprints. When it comes to content preparation, our content team creates the article [as mentioned earlier], which serves as the foundation for the majority of our posts in the following two weeks. Then we supplement it with other relevant content we have planned.”
“Once the two-week period ends, we switch to the next topic on the list and repeat the process.”
When it comes to daily content planning and creation, Heidi adopts a flexible approach. She shares, "I try to batch-plan some content, but for other tasks, I prefer to work on a daily basis, taking it day by day."
Here is how Heidi uses the content mentioned above to create engaging LinkedIn posts.
As mentioned earlier, one article becomes the primary focus for a span of two weeks. Heidi makes a bulk of the content out of this.
When it comes to having one article to focus on for two weeks, Heidi says “It’s great because it ‘forces’ me to create a lot of smaller pieces from one longer article, ensuring it gets the distribution it needs and deserves.”
“It’s also nice to know exactly what you should and can publish for two weeks. No need to look for inspiration or have to grab a topic out of thin air.”
How do you use one article to make 2 weeks' worth of different videos?
“I have a good idea of the types of videos that work well with different articles. So for me it's pretty easy to approach.”
How do you decide what to put in the captions?
“I usually just take text from the content.”
Here are a few examples of the types of videos Heidi makes from Storykit blog articles:
“Content trailers are the easiest thing to make. I can easily make a short trailer by using the title and doing something like, 'This is how you make great product videos,' with a CTA. That is more like an eye catcher and you can do one of those every day if you want to.”
“Another example is listicles. Almost all articles we create include some kind of list. All I have to do is grab the list, put it in the video, and I’m done.”
“Sometimes I will just grab a well-written paragraph or even just the preamble and make that into a one-slide video. These are often overlooked but they are really engaging.”
“Now that we have Storykit AI as well, I can easily make summary videos, or videos that answer questions from different angles just by copying and pasting text into the AI.”
“Just from these examples, you can see that I can easily make at least 10 posts out of one article.”
Do you post the same content over again within the two-week period?
“Not usually. I will normally create a brand new video or if I do want to reuse something then I will duplicate it and change some assets or the first slide.”
“Turning case studies into videos is great for LinkedIn because they're easier to understand than plain text and our customers love seeing themselves featured in videos, so it's a fantastic way to engage and excite them,” says Heidi.
Are case study videos hard to make?
“No. Case study videos have always been fun for me. I have a ready-to-use template that simplifies the process, and there are plenty of fantastic quotes that are easy to highlight.”
"What can take a bit of time however, is writing the captions for case studies. I always want to make sure that I am presenting the company in a humble and flattering way."
“It’s worth spending extra time on this,” says Heidi.
Now, thanks to Storykit AI, case videos have become even easier. All you have to do is put in the text and the AI will generate a summary, highlight a quote, etc.
“At Storykit we love showing off our employees. We always try to feature new hires but also make sure to track down the OGs and put them in the spotlight,” Heidi shares.
“Employee videos are a breeze to make since we have a set template that we use every time.”
Do you have trouble getting colleagues to do these?
“No really. Only in the beginning because they think that they need to speak in front of the camera. But when they realize they don’t, it’s totally fine.”
Heidi explains that the process for creating these videos is quite straightforward.
“We start by sending someone a set of questions via Slack. Then, we film them going about their daily activities in the office, capturing moments of work and conversations with colleagues. Finally, we overlay their responses to the questions onto the footage.”
While it's important to have a plan in place, every marketer is well aware that unexpected things and new ideas often arise along the way. Heidi is always flexible and ready to add more content into the mix if it arises.
Do you post anything besides video?
“Sometimes I will throw in a standard text post just to switch it up, but we know that video performs the best so that is why we generally stick to that format.”
“Memes do well too. People like to have a laugh so I try to make some that are loving and relatable to us — like SDR and Marketing giving Sales the side eye.”
How do you make your memes?
“I just go to a meme generator, find a trending meme and write some text about us.”
Do you feel stressed if more things come up sporadically?
“No, not really. If the tech department asks me to share about an event or if someone sends me something fun or entertaining via Slack, I usually take the time to prepare content for that. Since I already have an idea of what's planned, I can easily incorporate these additional elements on top of my existing content.”
Pro tip: If you don’t feel like you have your own content to work off, don't sweat it. Take ideas from awesome sources like HubSpot and Hootsuite. Just remember to give them a shout-out. Your mission is to enlighten and entertain your audience, so why not sprinkle in some valuable tips from other providers?
This is the biggest setback that most marketers face: overthinking what they’re posting and why. To help shift your mindset, we asked Heidi some common questions that often hinder others from truly making an impact on LinkedIn.
Do you have concerns about people becoming annoyed when they see the same type of content for two consecutive weeks?
“I was in the beginning, but then I realized that the LinkedIn algorithm will push out the content that you post to the most relevant people. For example, event promotion content will go to people interested in that and the same goes with brand content.”
“This is a misconception that a lot of marketers have. However, I quickly learned that you will never be able to bore someone if you post organically because the chances of your stuff actually showing up for everyone is small from the beginning.”
Will you lose followers if you post content that isn’t relevant to everyone?
“No. When I get this question, I always think about how I behave online. Sometimes I might see something from an influencer that is super relevant to me and sometimes that influencer might post something about parenting, for example, that isn’t relevant to me. But then I just scroll past it. As long as the other stuff is good and it’s visually pleasing, that makes up for it.”
“So many marketers have a fear of posting something that doesn’t resonate with their audience, but I think that high activity and being active and posting consistently wins over anything else.”
Will you lose followers if you post something that isn’t super high quality?
“I say this in webinars and this is also something our CEO Peter Bonnier says and I love it so much: Quality and distribution are intrinsically linked. So if you post something that is good, LinkedIn is going to make it seen by more people, more people will share it and it will get a way bigger reach because it’s a good piece of content. But if it’s bad, then no one will see it because it will go to a place where bad posts go to die.”
I think that this is an important thought to keep in mind because the world is not going to end if you post a “bad post”.
How long should a video be?
“LinkedIn says that a good story for consumption in the feed should be 40 to 60 seconds. An example of this would be a listicle with about 5 things in it. But don’t let these numbers consume you. If you make a great video that is a little over or a little under it doesn’t matter. The important thing is that you’re posting.”
“At Storykit, everyone is super great about engaging on LinkedIn with all of our posts. I definitely think this makes a difference for reach — especially when people repost. I’ve started to value that more than any other type of engagement but also comments for sure!”
“I think that is a reason that our growth was so much slower in the beginning when we were like 30 people at the company.”
“However, continuing to post, even during slow periods, really made all the difference because it quickly helped me understand what was working and what wasn't.”
How important is it to engage with people?
“Really important. I always make sure to answer all of the comments, even the bad ones.”
Last year, LinkedIn expert Richard van der Blom found that if you want to take the full advantage of LinkedIn’s algorithm, you should answer comments within the first 12 hours.
“LinkedIn made it so much easier to comment as a company a couple months ago as well. So I make sure to like or love or celebrate everything that is made in Storykit from our team and also our customers.”
Do you comment on anything random or content that we are not really associated with?
“Not really. That might be something I try doing more in the future, but for now it hasn’t been a priority.”
Hope you're feeling motivated and ready to start growing your LinkedIn followers. Remember, you don't need to overthink it. The secret is to do what Heidi does and focus on creating good quality content consistently.
With Storykit, you can easily turn your existing content into engaging videos and take your company's LinkedIn profile to the next level. Seize this chance to unlock your brand's potential and capture the attention of your desired audience on LinkedIn.
June 2, 2023
June 2, 2023
You've poured your heart and soul into creating an amazing collection of helpful articles that possess the ability to solve countless problems — if only people would give them a chance.
Unfortunately, the challenge lies in capturing the attention of your audience amidst the overwhelming sea of content available online.
While individuals who stumble upon your articles through Google searches are likely to read them, promoting your posts on social media, sharing them in newsletters, or simply hoping for serendipitous discoveries can prove to be more challenging.
To overcome this communication marketing hurdle and make your blog posts irresistibly captivating, you need to embrace video as a content distribution tool.
In this blog post, we will explore five types of videos that are essential for maximizing the performance of your blog posts on social media, email or SEO, enabling you to reach a wider audience and garner the attention your content truly deserves.
(And yes, we will be promoting this blog article on social media using the videos we made below!)
Are you struggling to achieve strong click-through rates when sharing article links on LinkedIn? Are your long text excerpts in captions failing to generate meaningful engagement? How about your email click-through rates and SEO performance?
No matter which channel you're targeting, video is the key to maximizing your content's potential.
Video has the incredible power to grab attention much faster than static images. It allows you to break up your content and present it in a more digestible way. Moreover, people tend to understand and remember video content much better.
Our Marketing Director, Jonna Ekman, emphasizes, "There are countless questions you aim to answer in your content that remain unanswered in social media. Give video a try."
Here are some compelling video facts to support this claim:
So, why not leverage the power of video to present your main points, engage a wider audience, and foster a deeper understanding of your content? It's a straightforward yet immensely effective strategy.
Whether your objective is to drive traffic, boost awareness, or emphasize specific aspects, video should be your go-to tool for maximizing the impact of your blog!
If you've been hesitant about adding videos to promote your blog post because of the extra work involved, we're here to change your mind. We're about to reveal the simple types of videos you can create with just the text from your article and the help of AI?
In this example, we'll demonstrate how we turned the article you're currently reading, "Steal this hack to turn your articles into videos that get 5x the reach," into five captivating videos.
Want to see the creative process in action? Check out the webinar below to see how the videos are made!
Join our next live event: These steps will turn your smartphone videos into awesome employer branding content
Don't miss out, sign up now!
These videos can be shared on social media, added to your blog post to make key points more digestible and SEO-friendly, or included in your newsletter as an attention-grabbing feature.
Prepare to see how simple it can be to transform your content into compelling videos that will take your promotional efforts to the next level and give your old content a fresh boost.
(P.S. All of these videos are made with Storykit AI)
Let's start with a bang! Every awesome blog article needs a little teaser trailer to build up excitement. Here is the teaser video that we made simply by copying the headline and taking the “what” from it.
This video is your click-through magnet, drawing people in and driving them to read the full article. Share it on your social channels or include it in your newsletter to ignite interest and curiosity.
We know our article is packed with valuable insights, but we want to make sure that the key points really stick. In this video, we break down the main takeaways one by one, using active subheaders to drive the message home.
This is the perfect video to emphasize important points within your article, creating buzz on social media and leaving a lasting impression.
We know our audience is short on time but we still want to deliver all the important details. Enter our summary video. In this video, we condense the essence of our article into a digestible format, while keeping the essential facts and statistics intact.
This video serves as an on-page summary for your blog, giving it an SEO boost, and also acts as a standalone SEO piece on platforms like YouTube. Share it on social channels to provide a quick overview and entice viewers to dive deeper into the full article.
We almost always include lists in our articles because they are the easiest way to digest information. So what do we do with that list? Turn it into a listicle video of course!
These types of videos are a hit on platforms like LinkedIn because they're actionable, easy to digest, and implement. Get ready for more likes, shares, and comments as your listicle video sparks interest and resonates with your audience.
A crystal clear explanation is what everyone wants and nothing beats a well-crafted how-to video. In this video we walk you through the process of creating videos from your blog content. It's like having a personal guide showing you the ropes.
Perfect for the awareness phase, this video showcases the practicality and benefits of your product or concept, leaving viewers eager to learn more.
Share it across any channel to get your target audience thinking about the problems they need to solve.
Get ready to have your mind blown! Translating an entire article can be a real pain—it's time-consuming and not always practical. But here's a brilliant hack: instead of translating the entire article, focus on translating the teaser trailer.
Grab their attention, and once they click through, they can easily use tools like Google Translate to get the full scoop in their preferred language. Stand out in different markets without the hassle!
Let's set the record straight: we're not here to replace your amazing blog articles. After all, blogs have the power to boost leads by a staggering 67%, so they should definitely remain at the top of your priority list.
Our mission is simple — to ensure your blogs receive the attention they truly deserve.
With the magic of Storykit AI, we've made the process of transforming your blogs into captivating videos an absolute breeze. Just paste in your text or share the link to your post, and watch as our platform works its magic, extracting the essence of your story while staying true to your brand identity.
It's as simple as text in, video out.
Get excited to transform your content with these amazing videos, taking your promotional efforts to the next level. It's time to breathe new life into your blog and captivate your audience like never before.
May 31, 2023
May 31, 2023
Since its launch in 2018, Storykit has attracted over 1,000 customers, including Dun & Bradstreet, Glencore, and BKS Bank, that utilize Storykit's video creator to produce videos with high pace, high volume, and high quality. The Sweden-based SaaS company now introduces an AI solution that further enhances production speed while maintaining user control over video creation.
"Input any source material into the tool, choose which output you want – then you're done. This means that video creation is no longer a specialized role but a task anyone can do," says Peder Bonnier, CEO and founder of Storykit.
What sets Storykit apart is its text-based video process.
"The vast majority of all video views on social media have for a long time happened without sound, making text-driven videos predisposed for success. By leveraging text, we empower anyone within an organization to create videos, as writing skills are more common than video editing expertise," says Fredrik Strömberg, CPO and founder of Storykit.
Storykit utilizes AI's proven strength in understanding text when it approaches video creation. This means that Storykit supercharges the video creation process by matching text with images and clips to create complete videos that don't compromise brand integrity.
"We've ensured that Storykit provides high-quality output and that the AI won't confabulate content. As a result, users can trust that their messaging remains on-brand since their videos are based on their own input," says Fredrik Strömberg.
About Storykit: Storykit is the complete AI video creation tool turning any text into high-performing video content. Since 2018, over 1,000 satisfied customers have chosen Storykit for their video marketing needs.
For media inquiries, please contact:
Jonna Ekman, Marketing Director at Storykit
jonna.ekman@storykit.io
+46 701 62 23 82
May 31, 2023
May 31, 2023
Storykit has always been the ultimate video creation tool, and now it's even better with the help of AI.
The secret to a great video is a great script, and that's where Storykit shines. Storykit makes video creation easy and effective because it starts with the script.
Thanks to this, the tool is perfect for people who are used to working with text and it allows for a very smooth and simple creative process.
"You don't need to know a thing about video production to create videos in Storykit," says Fredrik Strömberg, CPO and Founder at Storykit.
And now you don't even have to know how to write a great script. Our AI will handle that for you.
Source content.
Yes, that's it.
With Storykit AI, you can turn a product description into videos for every stage of your marketing funnel. An employee ad into engaging recruitment videos. A press release into summary or quote videos. Your blog article into SEO-optimized "how-to" videos on YouTube. And more.
"Input any source material into the tool, choose which output you want – then you're done. This means that video creation is no longer a specialized role but a task anyone can do," says Peder Bonnier, CEO and Founder of Storykit.
Don't believe us? This video was made instantly just by copying and pasting the text from this section into Storykit AI.
Give Storykit AI a try for free and see how fast you can create an impactful video.
AI is everywhere. We get it. So what sets us apart? We'll tell you.
As mentioned above, Storykit AI empowers individuals to effortlessly transform ordinary text into precisely targeted videos.
How does it accomplish this? "Creators".
"Creators" allow you to specify the exact type of video you wish to create, whether it's a compelling case story, a concise news summary, an instructive tutorial, or any other format you desire.
With just a single click, the AI is programmed to take the finest elements from your source content and seamlessly transform them into a polished, professional video.
It's that simple.
Storykit's AI possesses a remarkable ability that sets it apart: the power to comprehend text and transform it into world-class scripts based on the "Creator" you choose.
Imagine this: within seconds, it can distill the essence of your source text, weaving together a captivating video script complete with a beginning, middle, and end.
And here's the best part: it does all this without input from other sources, ensuring your copy remains on brand.
But Storykit AI doesn't stop at scripts alone. It's great at matching those carefully crafted words with striking images and captivating clips.
The result?
Videos that are guaranteed to be brand-safe.
As Fredrik Strömberg puts it, "We've ensured that Storykit provides high-quality output and that the AI won't confabulate content. As a result, users can trust that their messaging remains on-brand since their videos are based on their own input," says Fredrik Strömberg.
And remember, the final video is always in your hands.
"Regardless of how perfect the AI's storyboard is, you might still want to make some edits, such as using another slide, colour, or make some other creative adjustments. The final decision needs to be yours and that's why you get to click on the button when you are completely satisfied," says Fredrick Strömberg.
Create videos that sell, that engage, that educate, that covert, from just one text.
Craft concise and engaging summaries of news articles or press releases.
Take the text from your case studies and highlight all the main parts or specific quotes.
Effortlessly summarize job postings, extracting key information from the source content regardless of how it's expressed.
Condense blog posts and create optimized evergreen videos by highlighting main takeaways, summarizing key points, answering questions, and providing helpful tutorials.
Create intriguing teasers for any type of content. These videos generate curiosity and entice viewers to read more.
Promote your newsletter by highlighting the top news items or focusing on specific topics of interest.
Create stunning videos from product descriptions that grab attention and drive conversions. Enhance your product campaigns and make them stand out at every stage of the buying funnel.
Explore the potential of your content even if it's poorly expressed or contains limited information. Transform scant details into cleverly crafted videos or approach the same source from different angles to find new and innovative ways to express your message.
May 25, 2023
May 25, 2023
LinkedIn lays a red carpet for your team to dazzle prospective buyers.
When you master the secret to being truly irresistible on LinkedIn – we’re talking about attracting powerful eyes, then converting them – you’ll frankly have an unfair advantage over your competition when it comes to buying time: and that’s how you win new clients with social selling.
Curious?
In this article we’ll explain how you can leverage LinkedIn's Social Selling Index to improve your social selling and make more sales. Spoiler alert: it all starts with your profile.
Take a look at the people following you on LinkedIn. That’s an impressively long list of prospects, right?
If you’ve never talked to them – good. We’re about to show you exactly how, and it’ll only truly work if you approach prospects in the right way.
And no, we’re not talking about organic or paid social media marketing. This is all about building relationships and a strong presence within your industry on LinkedIn with one goal: making that sale.
Daunted? Don’t be.
LinkedIn’s Social Selling Index (SSI) is a social selling measurement tool that LinkedIn created to determine how valuable your social selling efforts really are.
Using LinkedIn’s Social Selling Index is a great way to benchmark how you’re currently doing and improve your social selling performance.
Here are the four aspects that LinkedIn uses to determine your SSI:
Each element is worth 25 points: the closer you are to 100, the better off you are.
Having a high SSI can result in a wider reach in content, more people following you and more connection requests.
In fact, LinkedIn claims that social selling leaders create 45% more opportunities than peers with lower SSI.
You can instantly see how you stack up against the competition with this free tool to help you understand your Social Selling Index score.
A network of powerful personal brands on LinkedIn is what the algorithm loves: having a strong profile and an active presence is essentially how LinkedIn works out if you’re a savvy, strong social seller.
If you’re not getting the reach you want, there’s a hard truth you might need to swallow: people don’t care about what you’re putting out there. Here is how you can create better value and send your SSI score higher.
This is all about getting people to trust and remember you. Get the basic hygiene of brand building right: strong headshots, glowing recommendations and biographies that grow trust. Then, make sure your staff have cohesive branding and some great talking points that fit with your corporate messaging.
If you're connecting with the right people, you're on the right track. Although quantity is important on LinkedIn, so is quality.
Rather than reaching out to everyone, take some extra time to find the right people. Consider using advanced searches on LinkedIn or finding related connections under your network.
Better yet, use LinkedIn Sales Navigator. LinkedIn suggests that Sales Navigator can boost your SSI by 20% in the span of 6 months.
This is a paid service offered by LinkedIn that allows you to Identify which companies are most related to you and your company, search for accounts based on elements that are important to you and monitor growth trends.
Posting quality content means that you will expand your reach. The wider your reach, the more likely you are to attract new prospects and customers.
Are you building content based on proven, established formats that perform well, or are you (be honest!) wasting time on overproduced assets and generic tips that miss the mark?
You’ve heard the phrase content is king: here’s how to earn your crown. When you use video, you see stronger results (videos are more eye-catching and algorithms love them). Here’s how to build irresistible video content in seconds by dragging and dropping your message into Storykit.
Personalized messages and conversations are the foundation of social selling. The more one-on-one interactions you have, the greater your chances of success.
Of course, don’t just try to randomly connect with everyone. If you’ve ever opened LinkedIn and had a spam message or connection request before, you’ll know why it’s so important to get your message right the first time.
When you engage with other people’s content and respond to everyone who comments on your post, when you’re ready to connect, you will have a foundation.
Grow your confidence and show LinkedIn that you are sharing valuable content by getting your whole team involved and creating a network where you share and like each other’s posts. This will give you a great boost, especially when you are just getting started.
TIP TO GROW FURTHER: Why not host a monthly check-in and competition to see which of your team members can climb their Social Selling Index score the highest?
When you understand your Social Selling Index score, you can hone your LinkedIn content, master your messaging and stand out as a thought leader in your industry.
Follow this guide to start your social selling strategy and you could be impressing your prospects on LinkedIn as soon as tomorrow. Good luck!
May 25, 2023
May 25, 2023
In today's digital age, video is a key driver of engagement and brand awareness. And on LinkedIn, the world's largest professional networking platform, video is an increasingly important tool for reaching a professional audience.
In this article, we'll delve into the importance of video on LinkedIn and give you ten game-changing tips to help your video content stand out on the platform.
LinkedIn is a powerful tool for professionals and businesses. The platform has evolved from a simple resume-sharing platform to a content-rich social network. Video is one of the latest additions to LinkedIn's content options, and it's taking off!
LinkedIn native videos have been around since 2017, and their popularity is growing. According to LinkedIn, video content is five times more likely to start a conversation than other types of content. Additionally, LinkedIn users spend three times more time watching video content compared to static posts.
One reason for the rise of video on LinkedIn is that it allows professionals to showcase their personalities and expertise in a more engaging way. Videos can be used to give a behind-the-scenes look at a company or to share industry insights and tips.
Another reason for the popularity of video on LinkedIn is that it allows professionals to connect with their audience in a more personal way. Videos can be used to share stories, provide advice, or to showcase a company's values and culture.
Creating video content boosts your personal brand on the platform, makes you stand out against competitors, and can help establish you as a thought leader in your industry. LinkedIn videos are also a great way to showcase your company culture, share your expertise, and give behind-the-scenes glimpses of your workplace.
Video content can also help professionals to establish themselves as experts in their field. By sharing their knowledge and insights through video, professionals can build trust with their audience and establish themselves as go-to sources for information.
Another benefit of video content is that it can help professionals to build stronger connections with their audience. Videos allow professionals to showcase their personalities and connect with their audience on a more personal level. This can help to build trust and loyalty, which can be invaluable in today's competitive business landscape.
Overall, video content is a powerful tool for professionals and businesses on LinkedIn. By creating engaging, informative videos, professionals can establish themselves as thought leaders, build strong connections with their audience, and stand out in a crowded marketplace.
To make your LinkedIn video content successful, you need a solid plan of action. These are the key steps to take:
Before diving into creating LinkedIn video content, it's essential to set clear objectives. Are you looking to increase brand awareness, generate leads, or educate your audience? Knowing your goals will help guide the content and overall strategy.
For example, if your objective is to increase brand awareness, you may want to create videos that showcase your company culture, values, and unique selling proposition. On the other hand, if your goal is to generate leads, you may want to create videos that demonstrate the benefits of your products or services.
Understanding your target audience's interests and pain points is crucial to creating content that resonates with them. Use LinkedIn analytics to see who's engaging with your content and gather insights to create more relevant video content.
For instance, if you're targeting millennials, you may want to create videos that are short, engaging, and shareable. If you're targeting business professionals, you may want to create videos that are informative, educational, and thought-provoking.
A content calendar helps you plan and organize your video content. Brainstorm video ideas relevant to your brand and audience, then schedule them on a calendar for the upcoming weeks or months.
When creating your content calendar, consider the timing of your videos. For example, if you're promoting a new product or service, you may want to create videos leading up to the launch date to generate buzz and excitement. You may also want to create videos around holidays or industry events to stay relevant and top of mind.
Remember to be flexible with your content calendar and adjust it as needed. Stay up to date with current events and industry trends to ensure your videos are timely and relevant.
Further reading: Smash out a social media plan for 2024 with repurposed content
Video is a powerful tool for engaging your audience on LinkedIn. It can help you tell your brand's story, showcase your products or services, and establish your thought leadership in your industry. However, creating engaging video content can be challenging.
Here are some tips to help you create video content that resonates with your audience:
LinkedIn users tend to prefer short-form content. Keep your video content under three minutes to ensure maximum engagement. Make sure to focus on the most important points and keep your message concise and clear. This will help you capture your audience's attention and keep them engaged.
Storytelling is a powerful strategy for engaging your audience. Use compelling stories that relate to your audience's interests and pain points. This will help you create an emotional connection with your audience and make your video content more memorable. Make sure to add a call-to-action at the end to keep them engaged and encourage them to take the next step.
Low-quality visuals can kill your video content's message and engagement. Invest in a good video platform that allows you to use high-quality images and stay on brand. This will help you create a professional-looking video that captures your audience's attention and keeps them engaged.
LinkedIn users often watch video content on mute, so adding text overlays is the best way to get the message across. Make sure to use your brand fonts and colors so that people recognize your brand.
Most LinkedIn users access the platform via their mobile devices. Therefore, it's essential to ensure your video content is optimized for mobile viewing. This means using a vertical or square format, which is easier to view on a mobile screen. This will help you reach a wider audience and increase engagement. Here is a list of LinkedIn video specs so you know exactly what to use.
While text is the most important element in a LinkedIn video ad, it's still worth considering sound as an option. Some viewers may prefer to watch with the sound off, but for those who do turn it on, adding some background music can help to create a more engaging and enjoyable viewing experience. So, don't stress too much about sound, but if you have the opportunity to add some music that aligns with your brand and message, it could be the extra touch that delights and captivates your audience.
By following these tips, you can create video content that captures your audience's attention, keeps them engaged, and drives action. Remember to experiment with different formats, styles, and topics to find what works best for your audience. With the right approach, video content can be a powerful tool for growing your brand and achieving your business goals on LinkedIn.
Here are some other ways you can make the most of video with other LinkedIn's features.
LinkedIn Live is a live-streaming feature that allows you to broadcast live to your audience. This feature adds a personal touch to your brand and can increase engagement with your audience. By going live on LinkedIn, you can connect with your audience in real-time, answer questions, and provide valuable insights into your industry.
When planning a LinkedIn Live session, it's important to have a clear topic and agenda. Make sure you promote your live session in advance to build anticipation and encourage your audience to tune in. During your live session, engage with your audience by answering questions and responding to comments in real-time.
LinkedIn articles are a great way to share your expertise and provide valuable insights to your audience. By incorporating video content into your articles, you can increase engagement and highlight specific points in your content. Video content can help break up long blocks of text and provide a more dynamic and engaging reading experience for your audience.
When creating video content for your articles, make sure your videos are relevant to the topic and provide value to your audience. Use visuals and graphics to help illustrate your points and keep your audience engaged. And don't forget to include a call-to-action at the end of each video to encourage engagement.
By leveraging LinkedIn's features, you can take your video content to the next level and connect with your audience in new and exciting ways. Whether you're using native video, LinkedIn Live, or incorporating video into your articles, there are plenty of ways to make your content stand out on LinkedIn.
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Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
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Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
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