So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
October 31, 2024
October 31, 2024
Recruitment at scale can be a huge challenge for large companies like PostNord, who need to attract a lot of talent, all the time, for diverse roles across regions.
With video automation, they’ve transformed their hiring approach, making content creation easier, strengthening brand consistency, and reaching candidates more effectively. Keep reading to see how PostNord achieved this shift—and what it could mean for your recruitment strategy.
PostNord, a leading force in Nordic logistics, operates within a fast-paced industry that demands large-scale hiring. During the summer alone, they recruit over 1,000 employees across a wide range of positions.
Video has proven to be one of the best ways to attract candidates, offering significantly higher engagement than static images or text-based job descriptions.
However, for large organizations like PostNord, manually creating this volume of professional video content isn’t just time-consuming—it’s practically impossible.
This is where video automation transformed PostNord’s approach. With an automated video creation process, they could produce branded, role-specific videos efficiently and consistently.
Instead of relying on static images or text-heavy job descriptions, PostNord now shares dynamic, tailored videos across social media and other platforms, building a recognizable brand that easily captures candidates' attention.
For many HR teams, especially in large companies, recruitment often takes a backseat to marketing when it comes to content creation resources.
Approval processes can be lengthy, with bottlenecks around brand guidelines—an issue that doesn’t align well with recruitment’s need for quick turnarounds. When a new role opens, there’s often no time to wait; content needs to go live immediately.
With video automation, however, content outputs are essentially preapproved.
By setting up custom brand rules and templates, PostNord ensures every video is on-brand, eliminating delays and empowering decentralized content creation.
Teams across regions can produce consistent, high-quality recruitment videos independently, without waiting on central approvals.
Petra Almert, Employer Branding Specialist, says:
“This approach has made it simple to ensure all content is on-brand, without needing approval from our brand manager or constant revisions,” says Petra Almert.
Having a strong, recognizable employer brand is crucial for effective recruitment, especially for large companies competing for talent across diverse roles and regions.
For PostNord, video automation has enabled them to consistently incorporate brand-specific elements—such as unique transitions, shapes, and styling—that reflect their identity in every piece of recruitment content.
Here is an example of one of their recruitment videos featuring custom-branded elements:
This consistent visual approach strengthens their brand, enhancing their presence across social media.
Petra emphasizes the impact:
“The ability to tailor the design so closely to our visual identity is incredible. It's amazing that we have been able to achieve this. Not only does this help us attract better candidates; it also raises our profile as a vibrant place to work. The tool’s flexibility means we can quickly produce content tailored to each recruitment effort, increasing our visibility.”
Further reading: What is process automation for video? A perspective from Peder Bonnier, CEO and co-founder of Storykit
So, how is PostNord able to automate its entire video creation process? The answer is Storykit, a video automation platform designed to put your video creation on autopilot.
Here’s how it works: they input a job ad, and Storykit’ text to video ai quickly generates an on-brand video, pre-sized and formatted for all necessary platforms.
The magic lies in custom brand rules and AI-driven templates, ensuring that each video not only aligns with PostNord’s visual identity but also reflects the narratives and messages they want to convey.
This customization allows them to tailor content to specific roles while consistently delivering on-brand storytelling across every platform.
Petra Almert explains, “For me, the ability to quickly produce videos tailored for specific roles, whether it’s a driver in northern Sweden or a warehouse worker in the south, is invaluable.”
Another essential feature is multi-output functionality, allowing the team to create a full set of videos in one go, ready for LinkedIn, TikTok, or office screens.
“Storykit allows us to create multiple unique videos at once and easily export them with the right dimensions for each of our platforms with one click,” Petra adds.
Previously, PostNord’s recruitment campaigns involved more labor-intensive processes, which made it difficult to produce content at the required speed or scale.
Now, with automation in place, they can produce tailored recruitment videos at the click of a button, freeing up resources and allowing their teams to focus on strategic planning rather than repetitive content creation tasks.
The results speak for themselves: in a single month, PostNord produced over 40 recruitment ads across various channels, a feat that would have been unachievable without automation.
Not only does this increased output allow them to keep up with high recruitment demand, but it also boosts brand visibility, positioning PostNord as a top employer among both active and passive job seekers.
For large companies like PostNord, video automation represents the future of recruitment. It allows them to meet high-volume hiring demands without compromising the quality or consistency of their employer brand.
As more organizations recognize the potential of video automation, we’re likely to see its adoption grow across industries. For now, PostNord’s success showcases just how powerful this approach can be, setting a new standard for recruitment in high-demand, high-turnover industries. Ready to see what automated video workflows can do for your hiring needs? Reach out to our team to learn more.
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October 17, 2024
October 17, 2024
Join our upcoming webinar: Streamline your social media efforts for maximum impact
To answer these questions, I sat down with Jonna Ekman, Communications Director at Storykit—someone who’s passionate about both letting go of control and keeping everything on-brand.
Here, I’ll share her answers to why decentralized content creation is not only possible but necessary and why video has become the ultimate format for making it all happen.
At its heart, decentralized content creation is about empowering more people, departments, and teams across an organization to take ownership of storytelling and content creation.
Instead of relying on a marketing team—or worse, an expensive external agency—to handle every single piece of content, you distribute that responsibility. You give your people the tools, guidelines, and trust to create, all while ensuring they stay on brand.
"Decentralized content creation is about removing bottlenecks," Jonna explains. "When you empower your whole team to create content, you not only get more of it, but you also get content that’s more relevant, timely, and authentic."
This shift doesn't mean losing control or letting chaos reign. Jonna emphasizes that with the right tools and frameworks, companies can maintain consistency while speeding up content production.
The answer is simple: scale and speed.
Content is the fuel that drives brand awareness, customer engagement, and sales. And different departments—like recruitment, sales, and customer service—have their own important messages that need to be shared through marketing channels.
But with marketing teams already overwhelmed by their own workload, it’s impossible for them to handle all the content demands coming from every corner of the business.
By empowering each department to create the content it needs, when it needs it, and then feeding it to the team responsible for distribution, you streamline the process. This way, each team maintains control over its messaging, and the marketing team can focus on distributing content—not creating it.
"Your marketing team shouldn’t be the bottleneck," Jonna explains. "Each department has its own stories to tell, and it’s much more effective if the experts in those areas deliver those messages themselves."
Here’s why it works:
When it comes to empowering more people in your organization to create content, why focus on video as the format of choice?
There are two key reasons.
For example, studies show that video content is more engaging, has higher retention rates, and outperforms other formats in terms of capturing attention. On platforms like LinkedIn, video posts generate 5x more engagement than text-based posts.
In the past, video creation was one of the most time-consuming and difficult tasks and would often require special skill sets and professional teams.
But now, Jonna says, "When you create video in a tool like Storykit, it becomes the simplest, fastest, and most on-brand way to enable content creation.”
The key to this simplicity is repurposing.
Employees no longer need to create content from scratch—they just need to repackage the messages they already have in a more engaging format.
Whether it’s content from a sales deck, your company website, or recruitment materials, video helps to distribute those messages more effectively.
“In Storykit, we’ve automated almost all of the production process,” Jonna explains. “All you need to know is what content you want to turn into a video, and you can do it in just a few clicks. It’s almost as simple as pressing a button.”
Being a "brand police" and constantly requiring back-and-forth revisions defeats the purpose of empowering teams to create content, but of course, letting go of control can be scary and hard.
“It’s natural to feel uneasy about relinquishing control over the brand,” Jonna explains.
“As marketers, we’re used to being gatekeepers. But instead of overseeing every single piece, our focus should shift toward setting up clear guardrails and workflows that allow others to contribute effectively so you don’t have to micromanage every detail.”
Of course, these guardrails start with having the right fonts, colors, and logos as the foundation of your brand. But it’s more than just visuals. "It’s also about the messages you share and how you deliver them,” says Jonna.
This is why having the right tools in place is crucial, and why Storykit is so effective.
Not only does Storykit lock in your visual style, but it also ensures that your messages are communicated consistently—especially when your approach relies on repurposing existing content.
Employees can easily take approved materials, such as sales decks, blog posts, or job ads, and transform them into engaging, on-brand video.
“Instead of policing content creators, you enable them,” Jonna emphasizes. “Give them the structure, but let them tell the stories. It’s a mindset shift: instead of thinking, ‘What will go wrong if everyone creates content?’ start thinking, ‘What opportunities will we unlock if we do?’”
And remember, it won’t happen overnight. Start small, maybe with one department, and refine the process as you go.
Decentralizing content creation also helps you reduce reliance on pricey external agencies.
"Agency production is great for big campaigns, but it doesn’t scale for day-to-day content needs," Jonna points out. "With decentralized video creation, you can have fresh, relevant content constantly, without breaking the bank."
By empowering your teams to create content internally, you save time and money, and you maintain greater control over your brand’s message.
In today’s content-driven world, the brands that can produce at scale—and still remain authentic—are the ones winning.
Jonna sums it up: “Decentralization doesn’t mean losing control. It means gaining more voices, more content, and more opportunities to connect with your audience. And video is the perfect format to make that happen—accessible, engaging, and scalable.”
The future of content creation isn’t about fewer people controlling the narrative. It’s about empowering everyone in your company to share their part of the story. And with the right tools and mindset, that future is already here.
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October 8, 2024
October 8, 2024
Swedish text-to-video tool Storykit has paved the way for efficient video creation for enterprises worldwide for years. With the launch of the Storykit API, they're eliminating the need to log in to to create videos.
– With the Storykit API, we're helping large companies enable every employee to create videos from the tools they’re already working in, says Peder Bonnier, CEO at Storykit.
Using the API, Storykit's video capabilities can be integrated into whatever platform the company is already using, such as a CMS, ATS, or even tools like Slack.
This solution is a bullseye for the Swedish local media group NTM and its 18 local news outlets, reaching over 700.000 Swedes daily. To engage existing subscribers and attract new ones, publishing video is essential, both on social media and on their local news sites.
However, having their video team create videos at the scale needed was a struggle, and teaching all 320 reporters how to produce videos was never an option. Using the Storykit API to build video creation into their publishing system has transformed everything.
– Integrating Storykit’s functionality into our publishing tool has eliminated all thresholds for journalists to create videos. It's amazing – there's no way the editorial teams could produce such a large volume of videos manually, says Jörgen Bröms, AI Strategy & Editorial Developer at NTM.
By setting clear rules in the system, NTM controls every detail of the output, from the script to how the video looks.
– We're building a tailor-made video machine for every company we partner with; that's how far we can push the customization of the output, says Fredrik Strömberg, CPO and founder of Storykit.
The Storykit integration is gradually released to all 320 reporters within NTM.
– The time saved, and the simplicity is groundbreaking. This enables all our reporters to create video at scale, says Jörgen Bröms.
See how Storykit's API works for NTM here:
For media inquiries (interviews, video, photos), please contact:
Jonna Ekman, Communications Director, Storykit
jonna.ekman@storykit.io
+46 701 62 23 82
October 8, 2024
October 8, 2024
NTM, one of Sweden’s largest local media groups, is a great example of how automation is transforming news distribution. By integrating Storykit’s automated video creation tool, NTM has empowered 320 of its reporters to create videos with just a few clicks—drastically simplifying the process while ensuring their content reaches the right audiences quickly.
Here are three key reasons why NTM’s approach to automated video creation is setting an example for the future of journalism.
In fast-paced newsrooms, time is always tight. Reporters need to deliver stories quickly, and traditional video production can slow things down. NTM solved this problem by integrating Storykit’s API directly into their publishing system, allowing reporters to create videos in just a few clicks.
"The time savings and simplicity are the biggest drivers of the project," explains Jörgen Bröms, AI Strategy & Editorial Developer at NTM. "There’s no way the editorial teams could produce such a large volume of videos if all the work had to be done manually."
By streamlining the process, reporters can distribute more content across platforms without getting bogged down in production tasks, freeing them up to focus on core reporting duties.
In today’s media landscape, video is a key driver of audience engagement, especially on social platforms. For news organizations like NTM, producing and distributing video content helps them attract new viewers while keeping existing readers engaged.
With automation, NTM can efficiently produce and distribute a large volume of video content. During a test phase, one of their news titles was transformed into over 150 videos in just a few months, helping them meet and exceed viewership goals.
"We believe these short video summaries appeal to a younger audience," says Bröms. "We want them to spark curiosity and get non-subscribers interested in our content."
Automating video creation allows NTM to keep up with the growing demand for video content and distribute it effectively across various channels to reach more people.
Many might think that automating video production means losing control over the final product. However, NTM and Storykit have ensured the automated system produces videos that meet NTM's standards.
"Even though the video creation is automated, we control every detail of the output, from how the script should be written to how the video should look," says Bröms.
This setup allows reporters to generate high-quality videos quickly while still being able to review and fine-tune them when necessary. Automation, in this case, enhances efficiency without sacrificing editorial control or quality.
NTM’s use of automated video creation with Storykit isn’t just a smart technology upgrade—it’s a strategic move that saves time, boosts audience engagement, and allows for faster, more effective content distribution.
As more newsrooms look to automation to keep up with the demands of the digital age, NTM’s approach offers valuable real-world insights on how to do it successfully.
To learn more about NTM’s automation journey and the results they’ve achieved, check out the full case study here.
See how NTM works with automated video here:
October 3, 2024
October 3, 2024
And no, we did not just make these up.
This is real feedback we've received from our customers about why they love producing videos in bulk — essentially, generating multiple videos at once.
It’s not just a trend—it’s a smart, scalable strategy.
Let’s dive into the reasons.
The simple truth is: if you want to succeed on social, you need to keep your feed active with fresh content.
This applies to any form of media—whether it's advertising in a magazine or running TV commercials.
You can't place an ad in a magazine twice or air a TV spot three times and expect your message to stick.
Consistency is key.
Creating videos in bulk allows you to maintain a steady flow of posts.
Regular content is key to staying visible and relevant, and bulk video creation helps you meet that demand without scrambling at the last minute.
“The total number of views from multiple videos is more impactful than one powerful video, and with Storykit, I can create them in bulk."
-Agnes Asplund, CSM / Content Manager at Waybler
Whether you’re aiming for a very specific, creative video or just experimenting, the creative process can be unpredictable—sometimes quick, but often long and tedious.
What we’ve found with customers is that when they create multiple videos in bulk, they can refine their ideas faster.
By producing multiple versions, you get the chance to explore different directions quickly and identify what works best, saving you time and frustration.
“Having the AI features in the interface in Storykit can help you save even more time, especially if you don’t know where to start.”
-Per Almegård, Digital Editor at MIS
If you’re active across several platforms, you already know that you can’t always just copy-paste the same content everywhere. Bulk video creation gives you the flexibility to tailor content for each platform.
For example, you might produce a longer, more in-depth video for LinkedIn, while creating shorter teaser clips for Facebook or X (previously Twitter).
By producing everything in one go, you can have multiple formats ready for whatever platform you’re posting too and also have them in the right dimensions.
“We mainly use platforms like Meta, Facebook, Instagram, and TikTok for recruitment, targeting students on summer break. Storykit allows us to create three unique videos at one time and easily export videos with the right dimensions for each platform in one click.”
-Petra Almert, Employer Branding Specialist at PostNord
If you’re a global brand, this one’s a no-brainer. You’re likely serving customers from different regions, and bulk video production allows you to efficiently create videos in multiple languages.
This lets you connect with your diverse audience more effectively while maintaining brand consistency across different markets.
“In one year we created 119 videos in 17 languages saving us a significant amount of time and money.”
-Dominika Dzielak, Content Manager at Aspia, previously Group Content Strategist at Dun & Bradstreet
Creating videos in bulk might sound like a daunting task, but with the right tools and approach, it can be a game-changer for your marketing strategy.
At Storykit, we simplify this process by customizing the tool to meet your needs
With just one piece of text, you can generate a wide variety of videos tailored to your audience and platforms. It's all about efficiency and getting the output you want—without the hassle. One text in, many videos out.
September 19, 2024
September 19, 2024
You might be wondering, who am I to talk about the problems in enterprise content marketing? What makes me an expert?
Let me give you a little background. I’m a content manager, but a significant part of my role involves chatting with our large enterprise clients about why they seek out new solutions, what challenges they face, and most importantly, what results they expect from those solutions.
I also do the research—digging into trends, learning what’s working, and where companies are wasting their resources.
So, here’s what I’ve learned, and here’s what you need to know when it comes to streamlining your processes, cutting costs, and staying ahead of the trends in enterprise content marketing.
Before we dive into how to tackle these challenges, let’s take a step back and look at where content marketing is heading, and I’m not just guessing here.
Forbes Advisor recently shared some eye-opening data that paints a clear picture of where companies—whether B2B or B2C—need to focus their time and resources.
According to the report, the majority of content marketing budgets are being allocated to social media and community-building efforts, with a strong emphasis on improving content quality.
Businesses are investing heavily in spaces where conversation and engagement are active and immediate.
Why?
Because these are the platforms where customers are talking and brands can directly join the conversation, making it essential to be present and engaged.
If there’s one format dominating content marketing right now, it’s video.
Consumer preferences are clearly shifting towards visual and auditory storytelling, which does a much better job of capturing attention and driving engagement.
In fact, 73% of businesses are using organic social media to distribute their content, and here are the results they’re seeing:
But even though video and social media are where businesses should be focusing, enterprise companies often face serious challenges in fully taking advantage of them. These challenges are also evident in the report’s findings.
Now that we’ve solidified that the best place to focus your content marketing efforts is social media—and that video is the most effective format—the big question is: how do you actually keep up?
For enterprise companies, producing the volume of content needed to succeed on social, while maintaining strict brand standards, is a huge challenge.
I’ve spoken with many companies who struggle with this exact issue. The demand for fast, high-quality content can feel overwhelming, especially when every piece needs to go through rounds of approval.
If you want to succeed on social, one or two pieces of content won’t cut it. You need a consistent stream of high-quality content to build trust, engage your audience, and drive conversions.
So, how do you overcome these challenges and still meet the demands of social media? Let me tell you.
Okay, I’m going to cut straight to the chase. With the pressure to produce more content faster while maintaining brand integrity, video automation is the most efficient solution.
But I’m not talking about letting a machine do everything and losing creative control—far from it.
Automation can make the process of producing high-quality, on-brand videos faster and smoother, all while keeping you in the driver’s seat. At least, Storykit’s automation can.
We help all types of large companies reach their unique content goals by allowing them to turn their existing written content—whether it's a blog, case study, or report—into polished, fully customised videos in minutes, just the way they pictured it.
You stay in control of the creative process (from the copy to the visual output)—automation just speeds things up with presets already in place.
Here are two real-world examples of how a bank and a management consulting firm automated their video production, saving both time and money.
At Aspia, video production was once a time-consuming and costly process. However, after switching to Storykit, Aspia now creates around 30 videos a month—a volume that would be impossible if they relied on external agencies.
Dominika Dzielak, Content Manager at Aspia, crunched the numbers and found that they’re saving 19 million SEK (approximately 1.6 million EUR annually) by producing videos in-house. She adds: "Not to mention the priceless time we’ve saved."
Pia Törnqvist, Marketing Director at Aspia, highlights another benefit:
“By producing videos in-house, we avoid the lengthy briefing and debriefing processes with external agencies, as well as the back-and-forth editing. Storykit allows us to repurpose videos easily by adjusting elements like location, date/time, and call-to-actions. The ability to make these adjustments ourselves without extra time or costs is huge.”
→ Read the full Aspia case study
BKS Bank faced similar challenges. In 2020, they produced only one video for a marketing campaign due to bottlenecks in the production process. In 2021, their video production process continued to be slow and inefficient, requiring extensive briefings and time-consuming asset searches.
When BKS Bank turned to Storykit, their video production process transformed. They were able to produce more content efficiently and ensure every video reflected their strict corporate design standards.
Marion Jester, Head of Communications, PR, and Strategy at BKS Bank, sums it up:
“My team uses video for everything. I honestly don’t think that we could live without it anymore.”
→ Read the full BKS Bank case study
I get it—content marketing is challenging, and it’s hard to know what will really work for you. It’s a fast-paced world where you need to test, adapt, and keep evolving. But why not give Storykit a try and see if it could be the solution you’ve been looking for? You’ve seen how it’s helped other companies save time, money, and stress—all while staying true to their brand.
The future of content marketing is always changing, but one thing’s for sure: finding the right tools can make all the difference.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
