So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
The key is to get the word out effectively and provide incentives for attendees to register.
This guide introduces three top event marketing tools to help you promote your event, engage your audience, and maximize attendance, along with tips on how to use them effectively.
Writing persuasive content is vital for attracting attendees. Your event's description, emails, and social media posts need to be engaging and informative. Here’s how ChatGPT can help:
Email is a tried-and-tested channel for reaching out to your existing contacts and encouraging them to register for your event. In fact, email marketing boasts an average conversion rate of 15.22%, making it one of the most effective channels for driving registrations and sales. Here’s how to make the most of email marketing:
Social media is a powerful channel for event marketing and reaching a wider audience. Visual content, especially videos, is highly engaging and effective in capturing attention. According to a recent study, video content on social media generates 1,200% more shares than text and image content combined. Here’s how Storykit can help:
Further reading: Easy event promotion ideas you can do with these 4 video AI templates
Driving attendance for your event requires a strategic and multi-channel approach. By leveraging ChatGPT for copy creation, HubSpot or Mailchimp for email marketing, and Storykit for social media content, you can effectively promote your event, engage your audience, and ensure a successful turnout. Focus on delivering clear, compelling messages across channels and continuously optimize your efforts to maximize impact. Start implementing these strategies today and watch your attendee list grow.
In today's fast-paced business environment, growth hacking has become a crucial strategy for achieving rapid and efficient business expansion. Growth hacking focuses on innovative, low-cost alternatives to traditional marketing, utilizing various tools and techniques to drive significant growth.
This article introduces five powerful growth hacking tools that can help you scale your business quickly and effectively.
Growth hacking is a strategy focused on achieving rapid business growth through innovative, low-cost marketing techniques. It involves using data analysis, creative marketing, and product development to find the most efficient ways to expand a company's customer base and increase revenue.
Growth hacking tools simplify the planning, execution, and monitoring of your growth-focused marketing strategies. However, with so many options available, finding the ideal tool for your business can be hard.
To make this process easier and ensure a strong return on investment, consider these foundational components when evaluating growth hacking software:
By focusing on these essential features, you can confidently narrow down your choices and select a growth-hacking tool that will power your marketing efforts and drive substantial business growth.
Rather than searching through the long list of growth hacking tools, we've put together a list of the top 5 that will streamline your operations, enhance your marketing efforts, and maximize your return on investment. Let’s dive into how you can leverage these tools to achieve serious growth for your business.
Why you need it: Storykit is a game-changer for social media content creation. It allows you to create engaging content quickly and at scale, ensuring your feeds on all channels are consistently filled with high-quality posts. This tool leverages the power of automation and AI to simplify the content creation process, making it accessible even for those with limited design skills.
How to use it:
Impact: In today's digital age, social media is undeniably the best way to reach your target audience. To stand out on these platforms, video content is crucial. Videos are highly engaging and can capture your audience's attention more effectively than other types of content. By creating high-quality video content at scale and consistently posting on your feed, you'll keep your audience engaged, increase your reach, build brand recognition, and ultimately increase sales.
Why you need it: Unbounce allows you to perform A/B testing on your web pages, helping you understand what resonates best with your audience. This is crucial as you drive traffic to your site. By testing different versions of your site, you can make data-driven decisions to improve user experience and conversion rates.
How to use it:
Impact: Most marketing initiatives aim to guide visitors to your website, where the majority of conversions occur. A/B testing helps you optimize your website for better performance, ensuring a more effective and satisfying user experience and leading to higher conversion rates and increased revenue.
Why you need it: Surfer AI helps you create SEO-optimized content that ranks well on search engines, driving organic traffic to your website. It combines the power of AI with in-depth SEO insights to produce content that meets search engine algorithms and user expectations.
How to use it:
Impact: By creating high-quality, SEO-optimized content, you'll improve your search engine rankings, attract more visitors, and drive growth. High-ranking content also establishes your authority and credibility in your industry.
Why you need it: Amanda AI optimizes your advertising campaigns, ensuring you get the best return on investment (ROI) from your ad spend. It uses advanced algorithms to manage and adjust your ad strategies in real-time, maximizing your ad performance.
How to use it:
Impact: By optimizing your ad campaigns, you'll increase your ROI, reach more potential customers, and drive growth more efficiently. Effective ad optimization leads to higher engagement, conversions, and sales.
Why you need it: ChatGPT can assist with a wide range of tasks that require thoughtful planning and execution, from structuring case studies to optimizing Google Ad campaigns. This versatile AI tool helps streamline various aspects of your business operations, allowing you to focus on strategic initiatives.
How to use it:
Impact: ChatGPT can help you streamline various business processes, making your operations more efficient and allowing you to focus on strategic growth initiatives. It enhances productivity by handling repetitive tasks and providing valuable insights.
By leveraging these five growth hacking tools, you can drive serious growth to your business in the most efficient ways possible. Whether it's creating content at scale with Storykit, optimizing your website with Unbounce, generating SEO content with Surfer AI, refining your ad campaigns with Amanda AI, or using ChatGPT for a variety of tasks, these tools will help you scale your business quickly and effectively. Start implementing them today and watch your business grow.
Video marketing tools are software and platforms that help businesses create, manage, and optimize video content for marketing purposes. These tools can range from video creation and editing software to platforms that help with distribution, analytics, and optimization.
Here’s a breakdown of the different types of video marketing tools:
The most essential video marketing tool you need in your toolbox? Obviously, it's software that actually helps you create awesome videos. These tools will help you create high-quality videos, whether for tutorials, marketing campaigns, or internal communication. You can use them individually or use them together to create dynamic video content.
Storykit is a powerful tool for creating engaging and professional video content with ease. Perfect for marketers looking to produce videos quickly and efficiently. With a text-to-video AI, Storykit allows marketers to transform existing materials, such as case studies, blog articles, and website pages, into high-performing video content.
Additionally, you can upload screen recordings made in Loom to Storykit to create straightforward product demos or upload webinar footage recorded in Contrast to turn them into concise, talking-head clips for social media.
Loom is an excellent tool for creating quick video messages and screen recordings. It enables you to effortlessly capture your screen, voice, and face, resulting in informative and personal videos.
Ideal for tutorial videos, product demos, and team updates, Loom’s intuitive interface allows you to record, edit, and share your videos with just a few clicks. Plus, with its instant video hosting and sharing capabilities, distributing your content is seamless and doesn't require additional uploads.
Contrast is a user-friendly webinar platform that simplifies the process of recording professional videos. It seamlessly combines the ease of a presentation tool with powerful video features, making it ideal for content creators. With its built-in hosting capabilities, you can embed videos directly onto your website, eliminating the need for third-party hosting. This ensures seamless integration and delivers a polished, professional presentation every time.
These platforms are essential for hosting your videos, ensuring they are accessible and easily embeddable on your website.
YouTube is the most widely used video hosting platform, perfect for reaching a broad audience and benefiting from its powerful search engine capabilities.
Vimeo is known for its high-quality video hosting and advanced privacy settings, making it ideal for businesses looking to embed professional videos on their sites.
These tools help manage and optimize your video content across various social media platforms, ensuring maximum reach and engagement.
Hootsuite allows you to schedule and manage video posts across multiple social media channels, making it easier to maintain a consistent presence.
Buffer is a social media management tool that supports video scheduling, helping you plan and distribute your video content effectively.
Later specializes in Instagram but supports other platforms as well, ideal for planning and scheduling video posts to keep your audience engaged.
You don't need special analytics tools. Use the analytics from the places where you share your videos.
YouTube and Vimeo Analytics offers detailed insights on metrics like views, watch time, audience retention, and demographics. This helps you understand how viewers find and interact with your videos.
All social platforms, like LinkedIn, Facebook, X, etc., monitor video engagement metrics like likes, comments, shares, view counts, and audience demographics, particularly useful for B2B content.
By using these essential video marketing tools, you'll be well-equipped to create compelling videos, host them effectively, gain valuable insights, and manage your social media presence. This streamlined toolkit ensures you have everything you need to succeed in video content marketing.
It is an exciting time to be creating video content. We live in a world where video consumption is at an all-time high, and audiences are continually craving more. In fact, a staggering 89% of consumers want to see more video content from brands in 2024.
But how can you meet this growing demand without getting bogged down by complex editing processes while ensuring your videos stay on brand and consistent?
The answer lies in choosing the right video creation software. There are plenty of options out there, each with its own strengths and weaknesses.
To help you make the best choice, we've picked out the top three video creation tools for different types of content you might want to create. Read on to find out which software will help take your brand’s video strategy to the next level.
Video creation software refers to digital tools that allow users to produce, edit, and enhance video content.
In the past, video creation software was primarily geared toward professionals and required extensive training to use effectively. However, advancements in technology have made video creation accessible to everyone, sometimes as easy as pressing a button.
There are various types of video creation software available, each suited to different types of videos, such as:
To help you find the best fit for your needs, we will present different options for video creation software that cater to these various types of videos. Read on to discover which tools you can use to create videos on your own videos.
Creating your own videos has never been easier, even if you have no prior video editing experience. Here are 4 top video creation software tools that cater to different types of videos:
Storykit is the best choice for most video needs that companies require. It specializes in text-based videos, allowing you to take existing content and transform it into engaging videos with just a click. You can easily repurpose content like case studies, blog posts, and internal policies. Storykit also makes it simple to upload your own talking head clips, transcribe them, add B-roll, or even upload screen recordings for product videos. Its intuitive interface and comprehensive features make it easy to use and versatile enough to cover most use cases for video.
Types of videos you can create:
Further reading: Transform your blog to video in seconds
Animaker is a fantastic choice for creating animation videos. It provides a wide range of pre-made characters, backgrounds, and animations, making it easy to bring your stories to life. Whether you're creating explainer videos, educational content, or creative storytelling, Animaker's intuitive platform allows you to produce high-quality animations without any technical skills. Its drag-and-drop functionality and extensive library of assets make animation video production both fun and accessible.
Types of videos you can create:
Contrast is a webinar platform that makes it extremely easy to record professional videos as well. It combines the simplicity of a presentation tool with powerful video features. With built-in hosting capabilities, you can embed your videos directly on your website without needing to upload them to a third-party hosting site. This ensures seamless integration and a polished presentation.
Types of videos you can create:
Loom is perfect for creating quick video messages and screen recordings. It allows you to easily record your screen, voice, and face to create informative and personal videos. Loom is great for tutorial videos, product demos, and team updates. With its simple interface, you can record, edit, and share your videos in just a few clicks. Loom also provides instant video hosting and sharing capabilities, making it easy to distribute your content without the need for additional uploads.
Types of videos:
Video is a broad term that encompasses many different types of content, from text-based videos and animations to presentations and talking head videos. Each type of video serves a unique purpose and can be created using various platforms tailored to your specific needs.
Explore these tools to find the perfect match for your video creation needs and start creating compelling video content today.
Throughout my career, I’ve tried numerous tools and found a few essentials that I can’t live without. These tools help me streamline my efforts, stay organized, and achieve better results in the competitive world of digital marketing.
Here are my top picks:
Overview: Storykit is a text-to-video AI creation platform that enables me to create professional videos for SEO and for my social feed quickly and with no editing experience.
Key features:
Why I can't live without it: I don't have any video editing experience, but I know that if you want to stand out on social media or rank high for SEO, video is a must. Storykit makes video content creation incredibly simple, allowing me to produce high-quality content quickly. It's perfect for engaging our audience on social media and enhancing our articles.
Overview: Canva is a graphic design tool that allows me to create simple graphic design elements to use in our content.
Key features:
Why I can't live without it: If you work with digital content marketing then chances are you have heard of Canva. Canva empowers me to produce professional-looking visuals without needing advanced design skills. It’s a go-to tool for all my graphic design needs, from social media posts to blog graphics.
Overview: Asana is a project management tool that helps me stay organized and track tasks efficiently.
Key features:
Why I can't live without it: Working in marketing is a balancing act. With so many different projects coming up and releases being scheduled in, staying organized is so important for success. Asana keeps all of my tasks organized, ensuring I stay on track and meets deadlines. It’s crucial for managing tasks and collaborating with my colleagues.
Overview: Ahrefs is a pretty straightforward SEO platform designed to help improve our search engine rankings.
Key features:
Why I can't live without it: There are a lot of different SEO tools out there that do similar things. However I have always found Ahrefs to be straightforward and easy to when it comes to getting comprehensive data and insights that enhance our SEO strategy, drive organic traffic, and help us stay ahead of the competition.
Overview: Google Analytics is a powerful web analytics tool that provides detailed insights into our website traffic and user behavior.
Key features:
Why I can't live without it: Google Analytics helps us understand what’s working and what’s not on our website, enabling us to make data-driven decisions to optimize our marketing strategies. However, I am sad to say that I am not a fan of the new GA4 (don't punish me for saying this Google).
Overview: HubSpot is an all-in-one inbound marketing, sales, and customer service software that helps our company grow.
Key features:
Why I can't live without it: HubSpot is a game-changer for our organization. It keeps our lists up-to-date automatically, gives us all the details we need about our leads, and makes sending email campaigns a breeze. It’s like having an extra team member who ensures everything runs smoothly and helps us stay connected and efficient.
Overview: Contrast is our most recent addition, a webinar platform that enhances the experience of setting up and running regular webinars.
Key features:
Why I can't live without it: Contrast has transformed how approach webinar marketing. The whole platform is really intuitive, and it honestly just makes having a webinar strategy really fun and enjoyable.
Further reading: AI marketing automation: AI marketing tools we are using in 2024
By leveraging the capabilities of Storykit, Canva, Asana, Ahrefs, Google Analytics, HubSpot, and Contrast, my team and I can streamline our digital marketing efforts, gain valuable insights, and ultimately drive more success for our business.
While it’s easy to get overwhelmed by the plethora of tools available, focusing on these essentials has made a significant difference in our workflow and results.
Let’s dive into what AI marketing automation is all about and how you can use it to supercharge your marketing efforts.
AI marketing automation combines the power of artificial intelligence with automation to handle routine marketing tasks. From sending emails and posting on social media to analyzing customer data, AI marketing automation can do it all.
The result? More efficient and impactful marketing campaigns.
Here are some top reasons why AI marketing automation is a game-changer:
Here are some of the ways marketers are automating their processes with AI marketing tools.
Need ideas for your next blog post or social media update? AI can help generate content ideas and even draft articles or create videos, giving you a creative boost.
For example, PostNord uses Storykit to automate their video creation process, successfully recruiting candidates on social media and communicating important information both internally and externally more efficiently.
In Sweden alone, PostNord aims to recruit 1,000 diverse employees for the peak summer months, necessitating the creation of a lot of recruitment content. With Storykit, they can input a job ad and create three video ads ready for their social media channels.
Additionally, they need to communicate effectively with their 20,000 employees. They achieve this by converting articles or press releases into five unique videos from a single document, distributing them across various platforms—topping articles on Viva Engage, displaying on large screens throughout the office, on LinkedIn, and even integrating into coffee machines.
Each video is automatically rendered in the correct dimensions for each placement, saving a significant amount of time.
Forget generic email blasts. AI helps you send personalized emails based on customer interactions, ensuring your messages are relevant and timely. In addition, AI can analyze the performance of your emails so you can use the data to improve your next set of emails.
AI-powered chatbots can handle customer queries 24/7, providing quick responses and guiding users through the buying process. It’s like having a super-efficient customer service team available round the clock.
62% of consumers would rather receive help from a customer service bot rather than wait 15 minutes for human agents to speak with them, which can help improve your customers experience.
AI looks at past data to predict future trends. This helps you anticipate customer needs, manage inventory, and plan marketing strategies that hit the mark.
AI tools can schedule posts, monitor engagement, and even suggest the best times to post. You get to stay active on social media without spending all day glued to your screen.
AI tools like Amanda AI continuously monitors and tweaks your ad campaigns for better performance, ensuring you’re targeting the right audience and getting the best results from your ad spend.
Ready to jump on the AI bandwagon? Here’s how to get started:
AI marketing automation isn’t just a buzzword—it’s a powerful ally that can transform your marketing efforts. By embracing AI for marketing, you can deliver more personalized experiences, make smarter decisions, and achieve your marketing goals more efficiently. So why wait?
Start integrating AI into your marketing strategy today and watch your business thrive.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
