So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
February 9, 2024
February 9, 2024
It is often stated that a viewer remembers 95% of the content, if it's in a video, compared to a text. And that a one-minute video can contain as much information as a text of 1800 words, or that our brains can process visual communication up to 60,000 times faster than written communication.
These are great facts, but instead of looking at numbers, let's talk about what we do know. And that is the what video storytelling is and why it is unbeatable for your business.
Video storytelling is just what it sounds like. Storytelling through video. It combines the emotional power of storytelling with the visual impact of video, making it an effective tool for capturing and retaining audience attention.
This approach is particularly valuable in marketing, as it allows businesses to convey complex messages in a relatable and memorable way, increasing brand awareness, engagement, and the potential for conversion. In an era of short attention spans and digital media saturation, video storytelling stands out for its ability to create a strong emotional connection with viewers, making it an unbeatable asset for any business.
From the other perspective, video is also great since it forces the storyteller to prioritize their message. Since you can't fit everything you want to say in a 60 second video, you have to focus on your storytelling, and simplify your message.
Whenever we talk to businesses, they often say they don't have stores to tell. But what they don't realize is that everything is a story!
Letting creativity flow when making content for social channels is incredibly important. But it’s also important to be tough on yourself. Test your stories and make sure you're creating valuable content.
Before you start writing your script, you naturally need a notion of what story you want to tell. But how do you know you’re onto something good?
Many creators describe this sensation as something they feel in their entire body; they just know they have a great idea. It’s these kinds of feelings you should listen to, even though they’re difficult to implement. A piece of advice is to ask yourself these questions:
February 7, 2024
February 7, 2024
In this article, we'll break down the essentials of recruitment marketing, show you how it can revolutionize your hiring, and reveal its positive ripple effects on your entire brand image.
Recruitment marketing is a crucial aspect of any organization's growth strategy. It is the process of attracting and engaging potential candidates by using a combination of marketing and human resources techniques. The ultimate goal of recruitment marketing is to build a strong employer brand, attract the best candidates, and convert them into hires.
Recruitment marketing is becoming increasingly important in today's competitive job market. With so many companies vying for top talent, it is essential to stand out from the crowd. By prioritizing recruitment marketing, organizations can gain a competitive edge and attract the best candidates for their open positions.
The objective of recruitment marketing is to build a pipeline of highly qualified candidates who are not just looking for any job, but are specifically interested in being part of your team. This strategic approach ensures your company isn't just a choice for them, but the choice, making your hiring process smoother, faster, and more effective.
Traditional recruitment often zeroes in on filling current openings, whereas recruitment marketing plays the long game. It's about building a magnetic employer brand that not only fills today's roles but also turns your company into a talent magnet for years to come.
Recruitment marketing has come a long way over the years.
In the past, companies relied primarily on job postings to attract potential candidates. However, with the rise of technology and social media, the recruitment landscape has changed dramatically.
Today, companies have access to a wide range of channels to connect with potential candidates. Social media platforms, such as LinkedIn, Facebook, and Twitter, are powerful tools for building employer brands and reaching a broader audience. Email marketing campaigns and employee referral programs are also effective methods for attracting top talent.
As the recruitment landscape continues to evolve, it is essential for companies to develop a recruitment marketing strategy that enables them to attract and engage the best candidates.
The recruitment marketing funnel is a powerful tool that can help employers conceptualize the candidate journey. It's built on four pillars: attraction, engagement, conversion, and retention, each playing a crucial role in nurturing top talent through their journey, much like the stages consumers experience from brand discovery to loyalty.
Here are some key tips to help you succeed at every step:
Attraction is the process of creating and promoting your employer brand to potential candidates. A good way to do this is through social media networks like LinkedIn where professionals gather.
Posting content that highlights your company's unique culture, values, and mission can help attract candidates who share your vision. For example, a company can use LinkedIn to share updates about the company's latest products or services and how they are making a difference in the world.
This can help potential candidates see that the company is innovative and committed to making a positive impact and encourage eligible candidates to want to work there even if you're not even hiring yet. In other words, you're building demand.
Further reading: How top employers advertise a job on social media for maximum attention
And if you really want to make an impact, then you should promote your open positions with video. Videos get 5x the engagement on LinkedIn and job posts with video icons get 12% more views.
Further reading: Video recruitment guide: Attract candidates with these recruitment guides
Engagement involves interacting and communicating with your target audience to build relationships and establish trust. This can be achieved by replying to comments on social posts, or replying quickly to job applications so candidates feel valued immediately.
Conversion is the process of guiding candidates through the hiring process, from their initial application to being offered a job. This involves providing a seamless candidate experience and ensuring that the candidates feel valued throughout the process.
To ace this stage, take a close look at your application process and how you follow up with applicants. If you're dealing with a lot of candidates, using automated emails to keep them informed about the next steps can be super helpful.
Retention involves providing an optimal experience for your new hires to ensure they remain motivated and engaged within the company. This can be achieved through effective onboarding, training, and ongoing support.
By focusing on these key components, organizations can build a strong recruitment marketing strategy that attracts and retains the best talent.
→ Need help creating engaging recruitment content? Storykit's text-to-video AI is free to start using now.
Recruitment marketing is an essential component of hiring for companies looking to attract top talent but it is also closely intertwined with employer branding. Not only only are you attracting top talent but also shaping how potential candidates and customers perceive your company.
When candidates have a fantastic experience with your brand during the hiring process, it not only leaves a lasting impression but also sets the stage for potential future customers or advocates. That's why getting recruitment marketing and employer branding right is essential—it's not just about finding the best talent, but also about showcasing what makes your company stand out in the market.
January 30, 2024
January 30, 2024
Recruiting top talent is competitive, and video is one of the most powerful ways to attract and engage potential candidates. But creating a recruitment video from scratch? That used to be time-consuming and expensive—until now.
With Storykit’s AI-powered text-to-video tool, you can transform your job postings, company info, and recruitment messages into engaging videos in seconds. No editing skills needed!
Start with your existing job description, company introduction, or any recruitment-related text—no need to write anything new!
Storykit’s AI-powered templates are designed for on-brand, high-performing recruitment videos. Just choose the template that fits your needs and click "Create Script."
With a single click, Storykit transforms your text into a fully formatted, visually engaging recruitment video. AI does the heavy lifting, crafting dynamic scenes that highlight your message.
Once your video is ready, publish it directly to LinkedIn, Instagram, Facebook, or any other platform where you want to reach job seekers.
🎯 Fact: Recruitment videos increase job post engagement by up to 800% compared to text-only ads. (Source: LinkedIn)
January 18, 2024
January 18, 2024
In this article we’re going to introduce you to the most current and impactful trends in social media marketing, along with the cost-effective marketing tips you need to keep up and get results.
More posts = greater visibility
To stand out in 2025's crowded social media feed, frequent posting is essential. More content equals increased visibility and engagement.
Quality content = lower costs in paid social
High-quality content wins on social media, costing less per engagement. Algorithms favor engaging content, so better content means more savings.
Video = more engagement
Video content is king for driving engagement. In 2025, incorporating video can significantly boost user interaction and interest x5.
So you need to do all the above. You need more content for your organic feed. You need to identify quality content for your ads. And you need all of that content to be in video form for ultimate engagement.
How can you possibly keep up with this demand and save money?
The answer’s easy. Storykit it.
Here are 3 ways Storykit can save you money and get you better results in 2025.
“Moving your content production in-house will save you time and money. If every content item needs to be revised, you’ll never be able to produce the volume you need. The only way to scale production is by letting the person producing make all editorial decisions.” -Peder Bonnier, CEO of Storykit
In the past, agencies and freelancers were the go-to for video content, especially when the social media landscape was less saturated and basic participation yielded results.
In addition, the threshold for video creation was also a lot higher. Expensive equipment and expert editing skills were a requirement.
However, with Storykit, the barriers to producing quality video content have significantly lowered. This means that businesses can now efficiently create what they need in-house with no prerequisites.
In 2020, BKS Bank faced challenges with their external video production – high costs and slow turnaround times were hindering their ability to produce content at the needed scale. They needed the flexibility to make quick changes and produce a high volume of videos. The solution? Bringing their video production in-house. This strategic move allowed them to efficiently produce the quantity of content required, with the agility to adapt quickly.
“People are scared of boring their audience and posting too much of the same stuff. But the moment that you are getting tired of your message is just when it is starting to stick for your audience.” -Jonna Ekman, Marketing Director at Storykit
In the realm of social media, video content reigns supreme. Your audience craves a steady stream of engaging material, and keeping pace can seem daunting.
The solution? Transform your existing content (blogs, case studies, ebooks, reports, etc.) into video with Storykit.
All you have to do is simply copy your text and paste it into Storykit AI and you can turn one blog into an abundance of videos for your social media channels, allowing you to spread your messages more widely than you might have imagined.
Remember, the key to effective social media marketing isn't always about creating brand-new content. It's about smartly repurposing what you have to continuously engage and captivate your audience.
Further reading: 22 ways to repurpose your existing content for social media with video
“When you buy an ad in a magazine, it will always cost you the same amount of money no matter how good your ad is. This isn’t the case on social media platforms.” -Sofia, Performance Marketing Manager at Storykit
On social media platforms like Facebook and LinkedIn, the quality of your ad significantly impacts its performance and cost-efficiency. Unlike traditional ads, where you pay a set price for space, social media operates on a bidding system. Here, high-quality creatives gain more visibility and are more cost-effective.
While paid social media marketing can rapidly reach your target audience and generate results, it also poses the risk of quickly depleting your budget if not managed wisely. The key?
Focus on creating better quality creatives by testing different options quickly with Storykit.
Sofia Eriksson, Performance Marketing Manager at Storykit, offers these insights on finding high-quality creatives:
If you find that your video ads on a platform like LinkedIn are expensive and underperforming, don't wait for it to improve. Act promptly by testing different text or assets. High-quality content is crucial for efficient and effective paid social media marketing.
Further reading: 4 top LinkedIn video ad examples and why they work
As we jump into 2025, the key to saving money in marketing hinges on working smarter, not just harder. Embracing in-house content creation with Storykit places you firmly in the driver's seat.
This approach empowers you to produce a higher volume of organic content, experiment with varied ad creatives for paid campaigns, and achieve success without the added stress and expense of external agencies.
Moreover, leveraging a platform like Storykit amplifies this efficiency. It equips your team to produce professional, brand-aligned content at scale, streamlining your content creation process.
By adopting these tactics, you're setting your business up for a more cost-effective and impactful marketing journey in the coming year.
January 16, 2024
January 16, 2024
Whether you're looking to increase brand awareness, generate new leads, or build stronger relationships with customers, event marketing can help you achieve big goals. By blending traditional and digital marketing strategies, and leveraging both in-person and live-streamed events, you can reach your audience in impactful ways.
But putting together a successful event takes more than just booking a venue and inviting guests. It requires a solid plan, creative promotion, and smart follow-up to maximize engagement.
In this guide, we’ll walk you through every step of event marketing, from planning and promotion to tracking results. Get ready to take your marketing to the next level and bring your brand to life through powerful, engaging event experiences!
Event marketing is a strategy that brings your brand to life by hosting or participating in events—whether face-to-face or virtual—to showcase what you offer. These events can be anything from intimate meet-and-greets to large-scale conferences, trade shows, or even live-streamed webinars. They’re all about creating unique, real-time experiences that allow you to connect with event attendees in ways other channels just can’t match.
At its core, event marketing is about building meaningful relationships. It lets your audience engage with your brand in a tangible way, giving them an experience that stays with them long after the event.
Event marketing is a powerful strategy that allows businesses to connect with people on a deeper, more personal level. Here’s why it’s so valuable:
From building connections to driving sales, event marketing transforms brand impact and reaches goals in ways that both digital marketing and face-to-face interactions complement each other.
There are various ways to approach event marketing, and the best choice depends on what you’re hoping to achieve. Events can be in-person, virtual, or a hybrid of both, allowing you to reach your audience wherever they are.
This flexibility means you can tailor the event experience to fit your goals, budget, and target audience.
Here are some popular types of events and how they can work for your brand:
Each of these event types allows you to engage attendees in unique ways, whether through face-to-face interactions, digital marketing elements, or real-time virtual connections.
Further reading: 9 video ideas to market your digital, physical or phygital event on social media
Whatever type of event you choose, having clear goals and a strategy in place is key to success. Here’s how to set meaningful goals to ensure you’re getting the most from your investment:
Before planning any details, think about who you want at your event. Are they looking for face-to-face experiences, or will a live-streamed or hybrid event better suit their needs? Knowing your audience helps you create messaging and experiences that resonate. For instance, a tech conference might target software developers, IT professionals, and entrepreneurs. By understanding their needs and preferences, you can tailor the event experience to meet their expectations.
Once you know your audience, set specific goals. Here are a few common objectives:
Make your objectives specific and measurable. For example, instead of saying, “increase brand awareness,” aim to “boost website traffic by 20% in the month following the event.” This makes it easier to track progress and evaluate success.
To determine your event’s impact, track key metrics before, during, and after the event:
Tracking these metrics helps you understand what worked, make adjustments, and improve for future events.
After all your hard work, it’s time to get the word out! Effective promotion is key to boosting attendance and creating excitement. Here are some tried-and-true strategies to help you promote your event:
Social media is an essential tool for building buzz in real-time. Start by creating a unique hashtag for your event and use it consistently across all posts. You can also:
Case Study Inspiration: The Swedish Marketing Association has successfully utilized video to enhance their event marketing efforts. By using Storykit, they’ve been able to create engaging, professional-quality videos to promote events, highlight event experiences, and attract new attendees. This approach has helped them expand their reach and showcase the value of their events to a broader audience.
Email remains one of the most effective ways to reach your audience directly. Create a series of emails to:
Building valuable, relevant content can help draw people in. Consider creating videos, blog posts, or infographics that:
Further reading: Drive attendance with the best event marketing tools available
Following up after your event is key to extending its impact and building lasting relationships. Here’s how to make the most of your post-event follow-up:
Show appreciation to attendees, sponsors, speakers, and partners by sending personalized thank-you emails. Share event highlights, key takeaways, and any resources you promised. This thoughtful touch leaves a positive impression and helps attendees feel valued.
Post photos, videos, and testimonials across your social media channels to keep the momentum going. Highlighting these moments can attract engagement from those who missed the event and spark interest for future ones.
Send out surveys to capture attendees’ insights and feedback. Ask what they enjoyed and where there’s room for improvement. Use this feedback to understand your strengths and fine-tune future events.
Keep the conversation going with personalized emails or calls to nurture the leads generated. Provide additional resources, answer any questions, and guide prospects further along your sales funnel.
Maximize the value of content from the event by repurposing it into blog posts, videos, or podcasts. Share this content on your website, social media, and newsletters to reach new audiences and provide ongoing value.
Review your metrics—attendance, engagement, lead generation, and sales closed—to evaluate the event’s impact. These insights are invaluable for refining your strategy and making data-driven improvements for future events.
Stay connected with attendees, sponsors, and speakers. Engage with them on social media, invite them to future events, or share exclusive offers and industry news. Building these relationships fosters loyalty and opens doors for future partnerships.
Event marketing is a powerful way to connect with your audience in real-time and create meaningful, face-to-face interactions that drive engagement. Whether you're hosting or participating, events give you the opportunity to showcase your brand, build awareness, generate leads, and drive sales—all while creating memorable experiences for your audience.
In this guide, we’ve explored everything you need to know to make your events successful: from understanding the importance of event marketing to setting clear goals, choosing the right format, and planning each step for maximum impact.
January 8, 2024
January 8, 2024
Make sure that your goals are so-called “SMART-goals”. To set SMART-goals, they should be: Specific, Measurable, Attainable, Relevant, and Time-based. This will make the goals clearer and easier to use when working with strategy and analyzing results.
Here are 2 examples of SMART social media goals you can set in 2025:
An important reminder when crafting SMART social media goals:
The SMART goals provided are examples to inspire your social media strategy. In our business, we operate on a tertial basis, meaning we set and aim to achieve our goals within a 4-month period before reassessing and setting new objectives. I encourage you to adopt a similar approach for your business, aligning your goals with your specific operational timeline and using the social platforms that are best for your business. This method ensures continuous progress and adaptability, key factors in the dynamic landscape of social media marketing. If you find that certain goals aren't met within this period, it's not a cause for concern. Instead, it provides a realistic benchmark and valuable insights for future planning.
You've read about the importance of having a solid content strategy in place a million times, but it's because it's true! Especially when working on social media.
Few brands have ever grown on social media by posting every now and then—and when you don’t have a solid plan in place, that is what happens.
If you want a successful social media content plan, you need to specify goals, define target groups and create a plan on WHO, WHY, WHAT, HOW, and WHEN content will be published.
Publishing and distributing your content consistently is key here.
And how can you do that in an efficient way that won’t burn you out? Well, it’s simple, use the gold mind of content you have from 2024.
Follow these steps which should complement the SMART goals you've established:
Achieving your social media goals becomes significantly more attainable once you've set clear objectives and matched them with the necessary content. Dive into our comprehensive guide to smash out a social media plan in 2025 with repurposed content here.
In 2023, 92% of marketers said that video gave them a positive ROI, and 96% said video was an important part of their marketing strategy (Wyzowl, 2023). And these numbers will definitely not decrease in 2024. We are certainly not impartial, but there is plenty of proof showing that video is the number one content in social media marketing. You can get all the juicy statistics here (if you need to convince yourself/your boss/your colleagues/your grandma).
But how will you find the time to create all of video that you need in 2025?
Easy… You just turn the content you listed above into video by copying the link or the text into Storykit AI and it will transform your already approved and on-brand text into engaging videos for social media.
For instance, one blog article can easily be turned into 5 unique videos for social media. The same goes for repurposing other content like web pages, case studies, etc.
And the best part is, you can create one video at a time or you can use "Campaigns" and create five videos at a time from one text.
Here is a video showing how the "Campaigns" feature works:
And then if you have goals like we set above, to focus on multiple markets, you can just translate the videos that you have into the different languages that you need (Psst… Localizing to the local language of the market you are targeting makes a huge impact on social media).
And we know what you’re thinking. What about paid campaigns? How do we determine what to invest money into? When it comes to paid advertising here are some resources to help you know what to run and how to set up your campaigns:
When you’re working with social media you need to keep up with all the new features, platforms and trends. It’s an area that is continuously developing and new exciting digital tools are always launching.
What worked yesterday, might not always work today.
Therefore, keep an eye on what’s happening and if you’re one of the first trying something out, you might find a golden spot! A tip is to follow the social media platforms' own updates but also other stakeholders that you appreciate.
To get some insights about social media trends, read this report from Hootsuite.
As marketers, we are often great at making plans, budgeting and discussing new creative ways of reaching target groups. But, we also need to take ACTION. We need to produce, publish, and follow up.
This is especially important in social media where we should create consistent content. So, to get some action we need to stop overthinking ideas, waiting too long for the right mandate or trying to create the most perfect content. Just do it!
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
