So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
December 31, 2023
December 31, 2023
Join our upcoming webinar: Streamline your social media efforts for maximum impact
Text overlay has become an indispensable tool for engaging audiences and effectively delivering messages. By strategically integrating text into your videos, you can dramatically enhance the impact and reach of your content. This guide is your roadmap to mastering the art of text overlay in videos.
Text overlay refers to the practice of placing text directly onto images or videos. It's a technique widely used to add context, highlight important information, or simply add aesthetic appeal to visual content.
In the realm of marketing and online media, text overlay is a key component in creating engaging, informative, and shareable content.
In short, text overlay makes viewers stop and watch, especially in a sound-off social world.
For example, if someone sees this image without anything on it in a social media post, they won’t know what to do with it.
If someone sees that same image with text overlay like this, it gives the whole post so much more meaning.
Further reading: Scroll-stopping social media videos: Does music matter?
Designing text overlay isn't rocket science, but involves more than just placing text over an image—especially if you’re a brand.
Designing effective text overlays It requires consideration of font styles, sizes, colors, and background contrast to ensure readability and visual harmony. Key practices include using legible fonts, maintaining a balance between text and image, and ensuring the overlay complements the overall design.
Whether you're crafting content for social media or your website, text overlays are a potent tool in your video-making arsenal. They not only enhance the visual appeal but also reinforce your message, ensuring it resonates with your audience. Here are 4 creative and effective ways to incorporate text overlays into your videos:
Present your video using text overlay. Write out the title of a webinar, blog post, press release etc. Tell your viewers what they should expect.
Use text overlays to highlight important information or main ideas in your video, ensuring viewers grasp and remember the critical messages.
Provide background information or a narrative thread through text overlays, guiding viewers through your video content in a cohesive manner.
Elevate the credibility and impact of your video by featuring customer testimonials or influential quotes using text overlays.
Encourage viewer engagement and action, like visiting a website, signing up for a service, or applying for a job, with clear and compelling CTAs.
Creating videos with text overlay has become increasingly popular for various applications, from social media content to professional presentations. Thankfully, there are numerous tools available that cater to different needs and skill levels. Here are some notable options:
December 30, 2023
December 30, 2023
In this article, we're diving into the dynamic landscape of marketing videos, unveiling ten exciting types you should explore, and providing you with the essential insights on how to create them. Get ready to supercharge your marketing efforts with engaging video content that's bound to captivate your audience!
Campaigns and strategies, no matter how well-crafted, can only be as effective as the medium through which they're delivered. Video marketing stands out as a powerhouse in the world of digital advertising, and its benefits are as compelling as they are undeniable.
In the realm of modern marketing, embracing video isn't just an option; it's a strategic necessity. As we delve into the various types of marketing videos for 2024, you'll discover how to harness these benefits to supercharge your marketing efforts.
Now that you're familiar with the advantages of video marketing your wondering 'What types of videos should I create, and how can I create them effectively?' Well, that's precisely why we're here!
Here are 10 enticing marketing video types to explore in 2025 (that you can create using the content you already have:
Why it’s great: Case study videos showcase real-world success stories, helping to build trust with your audience. They can demonstrate the impact of your product or service through customer experiences.
Why it’s great: How do you get people to read your blog? You create a video that makes it shine.
Why it’s great: Transforming reports into video content can highlight important data and trends that your audience should know about, making the information more digestible.
Why it’s great: Videos on product pages can boost conversions by showing your product in action and highlighting its features and benefits.
Why it’s great: Customer testimonials are powerful tools for establishing credibility and persuading potential customers.
Why it’s great: A video newsletter can increase engagement with your audience by providing a lively and personal way of updating them on the latest news.
Why it’s great: An 'About Us' video helps humanize your brand, allowing customers to see the faces behind the products or services.
Why it’s great: Repurposing blog content into video format makes it more engaging and accessible. It helps in explaining complex ideas simply and visually.
Why it’s great: A job description video can attract top talent by showcasing the culture and energy of your workplace in a way that text simply can't.
Why it’s great: Event promo videos build excitement and anticipation, encouraging more people to attend.
Now that you have 10 inspiring marketing videos that you can make, here is exactly how you can create them in Storykit AI.
Ready to make a splash with your video marketing in 2025? With these ten creative video types and the innovative power of Storykit AI, you're set to engage and grow your audience more effectively than ever. Each video is an open canvas to illustrate your brand's story compellingly and memorably.
December 30, 2023
December 30, 2023
Finding the right talent for your company can be a daunting task, especially in today's competitive job market. Whether you're a hiring manager, recruiter, or business owner, LinkedIn recruitment ads can help you streamline your hiring process, increase your reach, and stand out in a crowded job market.
In this article, we'll share everything you need to know to create successful LinkedIn recruitment ads that will attract the right candidates to your organization.
LinkedIn recruitment ads are advertisements placed on LinkedIn aimed at increasing awareness for job openings and ultimately attracting suitable candidates. To be successful with recruitment ads, it's crucial to approach them like any other advertising campaign by making them engaging and ensuring they are targeted at the right audience. This involves specifying criteria such as job titles, educational backgrounds, skills, and more, to reach potential candidates who match the job requirements.
Using LinkedIn for recruitment offers significant advantages due to its vast user base of over 700 million professionals worldwide, making it the premier platform for recruiters to discover and engage with potential job candidates. Here's a simplified breakdown of the benefits:
Overall, LinkedIn's recruitment tools and features offer a powerful and efficient way for companies to attract top talent by connecting with suitable candidates and promoting their employer brand.
The first step in creating successful LinkedIn recruitment ads is to ensure that your business page is set up correctly to attract job candidates.
When looking at your LinkedIn business page, it's important to keep in mind that this will be the first impression that potential candidates have of your company. It's crucial that your page is engaging and informative, with clear descriptions of your company's mission, values, and culture.
When it comes to creating an engaging LinkedIn business page, there are a few key elements to keep in mind:
Before creating your LinkedIn recruitment ads, you'll need to define your target audience.
Take some time to identify the key characteristics of your ideal candidate, such as job title, years of experience, education level, and skills. You may also want to consider other factors, such as location and industry experience.
For example, if you're looking for a software engineer, you may want to target candidates with a degree in computer science, several years of experience in software development, and specific programming skills like Java or Python. Additionally, you may want to target candidates who have worked in the tech industry and are located in a city with a high concentration of technology companies.
LinkedIn offers a wide range of targeting options that can help you reach your ideal candidates. These include targeting by:
Be sure to take advantage of these options to ensure that your ads are reaching the right audience.
For instance, if you're looking for a marketing manager, you can target individuals who have listed "Marketing Manager" as their job title on their LinkedIn profile. You can also target individuals who have skills in areas like digital marketing, social media marketing, and content marketing. Additionally, you can target individuals who work at companies of a certain size or in a particular industry.
It's important to note that while targeting options can be helpful, it's also important to keep an open mind and not limit yourself too much. Sometimes, the perfect candidate may not fit all of your ideal criteria, so be sure to keep an eye out for individuals who may have transferable skills or a unique background that could make them a great fit for your team.
Once you've defined your target audience, it's time to craft compelling ad content that will grab their attention and encourage them to apply for your open positions. But how do you create ad content that stands out from the rest? Here are some tips to help you create an ad that will get noticed.
Your ad headline is the first thing that job seekers will see, so it's important to make it count. A great headline should be short, sweet, and attention-grabbing. Use action-oriented language and highlight the key benefits of your open position. For example, instead of writing "Job Opening for Marketing Manager," try "Join our team as a Marketing Manager and take your career to the next level!"
Remember, your headline should be specific and to the point. Avoid using vague or generic language that doesn't provide any information about the job or your company. This will only lead to confusion and may deter potential candidates from applying.
Many job candidates are looking for a company that aligns with their values and culture. Use your ad to showcase what makes your company unique and illustrate the benefits of working for your organization. This can include things like your company's mission statement, core values, and employee benefits.
For example, if your company values work-life balance, you could mention your flexible work hours or remote work options. If your company is committed to sustainability, you could highlight your green initiatives and eco-friendly practices.
Remember, your ad should not only appeal to job seekers' skills and experience but also their values and passions. By showcasing your company culture and values, you can attract candidates who are not only qualified for the job, but also a good fit for your organization.
Visual content, such as images and recruitment videos, can be powerful tools to help showcase your workplace and highlight the benefits of your open positions. Be sure to use high-quality visuals that are relevant to your message.
For example, you could include photos of your office space, team members, or company events to give job seekers a glimpse into your company culture. You could also create a video that showcases what it's like to work at your company and the opportunities available to employees.
Further reading: Video recruitment guide: Attract candidates with these templates
These are the two best formats that we recommend for running recruitments ads on LinkedIn.
Sponsored content ads appear in a user's LinkedIn feed, and can be used to promote your company and your open positions to a broader audience. These ads are designed to look like regular posts, making them less intrusive and more likely to be seen and engaged with by users. Sponsored content ads are a great option if you want to increase brand awareness and attract a wider pool of candidates.
When creating sponsored content ads, it's important to keep your messaging clear and concise. Use eye-catching visuals and compelling copy to grab the user's attention and encourage them to click through to your website or job posting.
Sponsored InMail ads are sent directly to a user's LinkedIn inbox, and can be a great way to communicate with candidates who have shown interest in your company or who meet your target profile. These ads are personalized and highly targeted, making them a powerful tool for nurturing leads and encouraging conversions.
When creating Sponsored InMail ads, it's important to keep your messaging relevant and personalized. Use dynamic fields to include the recipient's name and job title, and tailor your messaging to their interests and needs. Keep your copy concise and focused, and include a clear call-to-action to encourage the user to take the next step.
By following these tips, you can create successful LinkedIn recruitment ads that will attract top talent to your organization. Remember to be clear, compelling, and targeted in your messaging, and to take advantage of LinkedIn's robust targeting and analytics tools to optimize your ads for success. Good luck!
December 29, 2023
December 29, 2023
Text in. On-brand professional quality videos out. If you are looking for a social media video creator then look no further.
Elevating your social media presence through engaging video content has never been easier with Storykit. This guide will walk you through the straightforward process of creating captivating videos, ensuring your messages resonate with your audience effectively.
From the moment you sign up, you'll embed your branding magic into your account. Just like that, everything you create naturally shines with your brand's essence—professional, on-point, and no extra fuss needed. It's your brand's signature style, effortlessly reflected in every piece of content!
→ Storykit's text-to-video AI is free to start using now.
With Storykit, your written content can transform into a dynamic video:
Choose the type of video you want to make and Storykit's AI will take your input and craft a tailored script, ensuring your original message shines through:
Bring your video to life with visuals and music:
Now, personalize your video to match your brand and message:
Preview your video, make any final adjustments, and once you're satisfied, it's time to share your creation with the world. Publish your video across your social media channels and engage your audience with your professionally crafted, compelling content.
By following these steps, you can harness the power of Storykit to create videos that not only tell your story but also captivate and engage your social media audience, driving your brand's message home.
Creating compelling videos for social media involves more than just hitting the record button. Here are key best practices to ensure your video content stands out and engages your audience effectively:
Attention spans on social media are limited. Aim for videos that are concise yet impactful. Depending on the platform, this could mean anything from 15-second stories to 2-minute explainer videos. The goal is to convey your message quickly and engagingly.
The first few seconds of your video are crucial. Start with something eye-catching or intriguing to hook viewers right away. Whether it's a bold statement, a stunning visual, or a thought-provoking question, make sure it grabs attention.
Many people scroll through social media with the sound off, so your video should communicate effectively without relying on audio. Use compelling visuals, on-screen text, and captions to tell your story. When you do use sound, make sure it enhances the experience and isn't necessary for understanding the video's message.
Each social media platform has its own preferred video formats and best practices. Vertical videos work great on Instagram Stories and TikTok, while horizontal videos are better suited for YouTube or Facebook. Tailor your content's format, length, and style to suit the platform you're posting on.
Ensure your videos consistently reflect your brand identity through logos, colors, and style. This doesn't mean every video should look the same, but they should all feel like they come from the same brand. Consistent branding helps build recognition and trust among your audience.
Every video should have a clear purpose or call to action (CTA). Decide what action you want viewers to take after watching your video, whether it's to like, share, comment, follow, or visit your website, and make it clear in your video.
Use social media analytics to understand how your videos perform. Look at watch times, engagement rates, and conversion metrics to see what resonates with your audience. Use these insights to refine your approach and improve future videos.
Social media is ever-evolving, with new trends emerging constantly. Stay up-to-date with the latest video trends, features, and tools available on your chosen platforms. Experimenting with new formats (like live videos, Reels, or Stories) can keep your content fresh and engaging.
By following these best practices, you can create social media videos that not only capture attention but also foster engagement, build your brand, and achieve your marketing goals.
December 28, 2023
December 28, 2023
Are you looking to create captivating thumbnails for your YouTube channel? Do you need engaging text overlays for your social media content?
With a multitude of styles at your disposal, Storykit makes it effortless and efficient to add different types of text to video that will resonate with you audience and also stay true to your brand's identity. Keep reading to find out how!
The easiest way to add text to video is by using Storykit. Storykit streamlines the text-to-video process, allowing you to seamlessly integrate any text into your videos quickly and efficiently with pre-made slide styles.
Upon signing up for an account, Storykit establishes your brand's guidelines, ensuring every video you produce maintains a professional and consistent look. It offers a diverse range of text options, providing you with the creative freedom to experiment while still upholding the necessary brand control.
With Storykit, you can trust that your videos will always reflect the highest level of professionalism and brand consistency.
The first method involves the text editor in Storykit. Here's how it works:
This is the easiest way to try out different text styles and find the perfect one for your video.
The second method is adding text directly in the storyboard. Here is how it works:
Both methods offer an intuitive, user-friendly way to add text to your videos, enhancing your content and engaging your audience more effectively.
Here are examples of different kinds text you can add to video in Storykit.
Utilizing Storykit to add text to your videos is an effortless way to achieve a professional, on-brand appearance. While there are other platforms available, Storykit stands out for its scalability and efficiency, especially when you're looking to produce a high volume of text-based videos that align with your brand's identity.
If creating impactful, brand-consistent video content is your goal, Storykit is your go-to solution!
December 26, 2023
December 26, 2023
What is video content marketing?
Why is it so effective?
What do you need to succeed?
By the end of this article, you'll be fully equipped to leverage video content marketing to its fullest potential.
Have you ever heard of content marketing? Video content marketing is a strategic approach within content marketing that uses videos to deliver valuable information to your audience. The goal is to generate interest in your products or services and eventually turn viewers into customers.
This method focuses on educating and providing valuable content, rather than pushing immediate sales, to build trust. Once your audience finds value in your videos and trusts your brand, converting them into customers becomes easier.
Why choose video content marketing over other formats? Simply put, consumers prefer video. In fact, 89% of consumers say they want to see more videos from brands.
But if that's not enough to convince you, here are a few more reasons to incorporate video into your content marketing strategy:
Video content is inherently engaging. It combines visuals, sound, and storytelling to create a multi-sensory experience that grabs attention more effectively than static images or text. In a digital landscape cluttered with content, videos stand out by offering an immersive experience that conveys complex messages in an easily digestible format.
Studies have shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. This remarkable retention rate underscores the power of video content in making lasting impressions on the audience, making it an invaluable tool in any marketing strategy.
Video content performs exceptionally well on social media platforms where dynamic visuals and storytelling resonate strongly with users. For example, video achieves 5x better engagement on LinkedIn and 10x better cost-per-engagement on Twitter compared to other content types. This increased performance translates to broader reach and more interaction with your brand.
Video content not only captivates the audience but also significantly boosts a website's SEO. Search engines like Google prioritize websites with video content, as it's considered high-quality content that enhances user experience. Embedding videos in your website can lead to higher search rankings, increased traffic, and ultimately, greater visibility for your brand.
Just because you're ready to embark on your video content strategy doesn't mean your existing content is obsolete. In fact, if you've previously engaged in content marketing through ebooks, blogs, and other written formats, transitioning to video content marketing will be a seamless process. You'll simply be distributing the same valuable content in a different format.
Here are two simple steps to create a results-driven video content strategy by repurposing the written content you already have.
When setting goals for video content marketing, focus on the value you want to provide to your audience. Identify who your audience is and consider the topics that can educate and benefit them. For example, as a video software company, one of our target audiences is marketers.
To help them succeed in their daily jobs without directly pitching our software, we can offer valuable content such as:
By providing advice on these topics, we help our audience succeed in their roles while building trust and authority, without solely focusing on our solution.
Creating videos that educate your audience on your goal becomes much easier when you have existing content.
For example, if you have an SEO-optimized article like Boost your LinkedIn B2B marketing: 5 proven strategies or specific articles such as How to create and manage a LinkedIn newsletter, you already have a foundation to work from. You don’t need to brainstorm new topics; simply transform your existing content into videos.
Take the text directly from your articles, put it in a text-to-video AI tool, and transform it into video format, making the process efficient and straightforward. This approach not only saves time but also ensures consistency in your messaging.
Further reading: Steal this hack to turn your articles into videos that get 5x the reach
Creating compelling video content starts with understanding the different types of videos you can produce, each serving a unique purpose in your marketing strategy:
Break down complex products or services into simple, engaging narratives that highlight the value proposition and how it solves a specific problem.
Share your brand's mission, vision, and values through storytelling, connecting emotionally with your audience and building brand loyalty.
Showcase the features and benefits of your products, giving potential customers a clear understanding of how they work and the value they offer.
Feature satisfied customers or success stories to build trust and credibility with prospective clients through social proof.
Provide valuable information or teach new skills related to your industry, establishing your brand as a thought leader and go-to resource.
Live streams and webinars: Engage with your audience in real-time, offering a behind-the-scenes look at your business, Q&A sessions, or live product launches to foster a sense of community and immediacy.
Diversifying your video content not only keeps your audience engaged but also caters to different preferences and stages in the customer journey, enhancing the overall effectiveness of your video content marketing strategy.
Video content marketing doesn’t have to be complicated. Here are three best practices to get you set up for success:
To make an impact, you need to post frequently. Everyone won’t see everything you post, so consistency and quantity are key. Experiment with different formats, styles, and messages to see what resonates best with your audience.
Focus on a single topic and target audience per video. This keeps your content clear, concise, and easy for viewers to digest. Attempting to cover multiple subjects in one video can dilute your message and confuse your audience. Remember, the golden rule is 1 subject + 1 target audience = 1 video. This ensures clarity and a focused message.
You won’t capture and hold an audience with just one video. Develop a content schedule and commit to a regular posting regularly. Consistent delivery builds anticipation, loyalty, and trust among your viewers. Over time, this consistency will help you establish a stronger brand presence.
→ Ready to get started with effortless video creation. Why not try Storykit for free? With Storykit, you can transform your text into engaging videos in just a few clicks. Our easy-to-use platform ensures that every video is professional-grade and on brand, even if you have no prior editing experience. Start Storykiting your content today and watch your marketing efforts soar.
In conclusion, video content marketing represents a dynamic and effective strategy for businesses looking to enhance their digital presence and connect with their audience on a deeper level.
By leveraging the power of video across websites and social media platforms, businesses can create compelling content that not only captivates but also converts, cementing video's role at the heart of digital marketing strategies.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
